N.E.W. Advisory Services LLC
Sector Allocation
- Other89.0%$1.3B
- Technology3.4%$50.9M
- Financials3.1%$46.4M
- Consumer Staples1.3%$19.8M
- Consumer Discretionary0.8%$11.8M
- Industrials0.6%$9.5M
- Utilities0.5%$7.9M
- Healthcare0.5%$7.6M
- Real Estate0.3%$3.9M
- Energy0.2%$2.4M
AUM History
13fpro.ai/research/fund/n-e-w-advisory-services-llc-1803456
Conviction and streaks
Stable · top 10 = 52.6%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
- VANGUARD$280.7M
- SPDR$77.1M
- ISHARES$66.1M
- J$64.3M
- SPDR$59.4M
- SPDR$56.3M
- DIMENSIONAL$51.5M
- VANGUARD$47.6M
- SPDR$42.9M
- VANGUARD$40.2M
- AMERICAN$37.1M
- AMERICAN$36.7M
- VANGUARD$31.4M
- SPDR$30.1M
- DIMENSIONAL$26.7M
- VANGUARD$21.9M
AAPL
$21.4M- VANGUARD$20.7M
BRK.B
$19.9M- SPDR$18.6M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/n-e-w-advisory-services-llc-1803456
N.E.W. Advisory Services LLC 13F holdings — Q2 2026
$1.5B portfolio (+11.8% QoQ) · 980 holdings · Q2 2026 13F · top 10 are 53% of the stock portfolio
- 1
VANGUARD INDEX FDS - TOTAL STK MKT
$280.7M
18.8% of stocks
-0.1%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
SPDR SER TR - PORTFOLIO S&P500
$77.1M
5.2% of stocks
-7%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
ISHARES TR - CORE INTL AGGR
$66.1M
4.4% of stocks
+8%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF
$64.3M
4.3% of stocks
+10%This quarter—Since filed—HeldAIQuality—Est. buy— - 5
SPDR SER TR - PRTFLO S&P500 VL
$59.4M
4.0% of stocks
-1%This quarter—Since filed—HeldAIQuality—Est. buy— - 6
SPDR SER TR - PORTFOLIO AGRGTE
$56.3M
3.8% of stocks
+4%This quarter—Since filed—HeldAIQuality—Est. buy— - 7
DIMENSIONAL ETF TRUST - WORLD EX US CORE
$51.5M
3.5% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
VANGUARD STAR FDS - VG TL INTL STK F
$47.6M
3.2% of stocks
+3%This quarter—Since filed—HeldAIQuality—Est. buy— - 9
SPDR SER TR - PORTFOLI S&P1500
$42.9M
2.9% of stocks
+4%This quarter—Since filed—HeldAIQuality—Est. buy— - 10
VANGUARD BD INDEX FDS - TOTAL BND MRKT
$40.2M
2.7% of stocks
+13%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS - TOTAL STK MKT | $280.7M | 18.8% | -0.1% | — | — | — | — | |
| 2 | SPDR SER TR - PORTFOLIO S&P500 | $77.1M | 5.2% | -7% | — | — | — | — | |
| 3 | ISHARES TR - CORE INTL AGGR | $66.1M | 4.4% | +8% | — | — | — | — | |
| 4 | J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF | $64.3M | 4.3% | +10% | — | — | — | — | |
| 5 | SPDR SER TR - PRTFLO S&P500 VL | $59.4M | 4.0% | -1% | — | — | — | — | |
| 6 | SPDR SER TR - PORTFOLIO AGRGTE | $56.3M | 3.8% | +4% | — | — | — | — | |
| 7 | DIMENSIONAL ETF TRUST - WORLD EX US CORE | $51.5M | 3.5% | +6% | — | — | — | — | |
| 8 | VANGUARD STAR FDS - VG TL INTL STK F | $47.6M | 3.2% | +3% | — | — | — | — | |
| 9 | SPDR SER TR - PORTFOLI S&P1500 | $42.9M | 2.9% | +4% | — | — | — | — | |
| 10 | VANGUARD BD INDEX FDS - TOTAL BND MRKT | $40.2M | 2.7% | +13% | — | — | — | — |
All holdings — N.E.W. Advisory Services LLC (Q2 2026)
980 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | AMERICAN CENTY ETF TR - US LARGE CAP VLUetf/fund | — | $37.1M | 2.5% | 407K | +4% | — | — | 13F |
| 12 | — | AMERICAN CENTY ETF TR - US SML CP VALUetf/fund | — | $36.7M | 2.5% | 294K | +3% | — | — | 13F |
| 13 | — | VANGUARD ADMIRAL FDS INC - SMLCP 600 VALetf/fund | — | $31.4M | 2.1% | 268K | -10% | — | — | 13F |
| 14 | — | SPDR INDEX SHS FDS - PORTFOLIO DEVLPDetf/fund | — | $30.1M | 2.0% | 598K | -1% | — | — | 13F |
| 15 | — | DIMENSIONAL ETF TRUST - US CORE EQUITY 2etf/fund | — | $26.7M | 1.8% | 601K | +0.1% | — | — | 13F |
| 16 | — | VANGUARD INDEX FDS - S&P 500 ETF SHSetf/fund | — | $21.9M | 1.5% | 32K | +7% | — | — | 13F |
| 17 | Apple Inc. | Technology | $21.4M | 1.4% | 74K | +9% | 10+ qtrs | 75.7 | 13F | |
| 18 | — | VANGUARD INDEX FDS - EXTEND MKT ETFetf/fund | — | $20.7M | 1.4% | 84K | -0.1% | — | — | 13F |
| 19 | BERKSHIRE HATHAWAY INC | Financials | $19.9M | 1.3% | 40K | -1% | 10+ qtrs | 73.5 | 13F | |
| 20 | — | SPDR INDEX SHS FDS - PORTFOLIO EMG MKetf/fund | — | $18.6M | 1.2% | 359K | -2% | — | — | 13F |
| 21 | — | T ROWE PRICE ETF INC - US EQUITY RESEARetf/fund | — | $16.3M | 1.1% | 343K | +1% | — | — | 13F |
| 22 | PROCTER & GAMBLE Co | Consumer Staples | $14.0M | 0.9% | 95K | +3% | 10+ qtrsAdded 3 qtrs in a row | 64.6 | 13F | |
| 23 | — | VANGUARD INTL EQUITY INDEX F - FTSE SMCAP ETFetf/fund | — | $13.8M | 0.9% | 90K | +5% | — | — | 13F |
| 24 | — | J P MORGAN EXCHANGE TRADED F - JPMORGAN INTL VL | — | $13.2M | 0.9% | 143K | +4% | — | — | 13F |
| 25 | — | VANGUARD INDEX FDS - GROWTH ETFetf/fund | — | $12.1M | 0.8% | 141K | +493% | — | — | 13F |
| 26 | — | FIRST TR EXCHANGE TRADED FD - RBA INDL ETF | — | $12.0M | 0.8% | 90K | +4% | |||
| 27 | — | ISHARES TR - EAFE VALUE ETF | — | $11.0M | 0.7% | 144K | +6% | |||
| 28 | — | SPDR SER TR - S&P 600 SMCP VAL | — | $10.8M | 0.7% | 99K | -5% | |||
| 29 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | — | $10.8M | 0.7% | 319K | -0.7% | |||
| 30 | — | FIRST TR EXCHANGE TRADED FD - RISNG DIVD ACHIV | — | $10.5M | 0.7% | 129K | +3% | |||
| 31 | — | T ROWE PRICE ETF INC - SMALL MID CAP | — | $9.9M | 0.7% | 225K | +2% | |||
| 32 | — | SPDR INDEX SHS FDS - S&P INTL SMLCP | — | $9.8M | 0.7% | 224K | -2% | |||
| 33 | — | J P MORGAN EXCHANGE TRADED F - INCOME ETF | — | $8.0M | 0.5% | 173K | -8% | |||
| 34 | — | VANGUARD INDEX FDS - LARGE CAP ETF | — | $7.7M | 0.5% | 22K | -6% | |||
| 35 | — | PUTNAM ETF TRUST - FOCUSED LAR CAP | — | $7.3M | 0.5% | 143K | -0.5% | |||
| 36 | — | J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETF | — | $7.0M | 0.5% | 150K | -20% | |||
| 37 | — | SPDR INDEX SHS FDS - S&P EMKTSC ETF | — | $6.7M | 0.5% | 90K | -10% | |||
| 38 | — | VANGUARD INDEX FDS - VALUE ETF | — | $6.7M | 0.5% | 31K | +4% | |||
| 39 | — | DIMENSIONAL ETF TRUST - INTERNATNAL VAL | — | $6.5M | 0.4% | 120K | -3% | |||
| 40 | $NIC | NICOLET BANKSHARES INC | Financials | $6.4M | 0.4% | 39K | -1% | |||
| 41 | — | VANGUARD WORLD FD - INF TECH ETF | — | $6.3M | 0.4% | 53K | +724% | |||
| 42 | $AMZN | AMAZON COM INC | Consumer Discretionary | $6.0M | 0.4% | 25K | -0.4% | |||
| 43 | $DNP | DNP SELECT INCOME FUND INC | Other | $5.9M | 0.4% | 545K | +0.1% | |||
| 44 | — | FIRST TR EXCHANGE TRADED FD - NASDQ CLN EDGE | — | $5.7M | 0.4% | 30K | +12% | |||
| 45 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $5.6M | 0.4% | 100K | +13% | |||
| 46 | $WEC | WEC ENERGY GROUP, INC. | Utilities | $4.9M | 0.3% | 42K | -0.2% | |||
| 47 | $IBM | INTERNATIONAL BUSINESS MACHINES CORP | Technology | $4.8M | 0.3% | 17K | -3% | |||
| 48 | — | SPDR SER TR - PORTFOLIO SHORT | — | $4.7M | 0.3% | 158K | +5% | |||
| 49 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $4.6M | 0.3% | 6,249 | +0.4% | |||
| 50 | — | SPDR SER TR - BLOOMBERG INTL | — | $4.5M | 0.3% | 143K | +5% | |||
| 51 | — | FIRST TR EXCHANGE TRADED FD - NASD TECH DIV | — | $4.3M | 0.3% | 38K | +1% | |||
| 52 | — | ISHARES TR - CORE S&P TTL STK | — | $4.1M | 0.3% | 25K | -4% | |||
| 53 | — | SPDR SER TR - PRTFLO S&P500 GW | — | $4.1M | 0.3% | 34K | -0.2% | |||
| 54 | $VGM | Invesco Trust for Investment Grade Municipals | — | $4.0M | 0.3% | 374K | +63% | |||
| 55 | — | VANGUARD INDEX FDS - SMALL CP ETF | — | $3.9M | 0.3% | 13K | +0.9% | |||
| 56 | — | VANGUARD TAX MANAGED FDS - VAN FTSE DEV MKT | — | $3.7M | 0.3% | 52K | -0.6% | |||
| 57 | $NVDA | NVIDIA CORP | Technology | $3.7M | 0.2% | 18K | -29% | |||
| 58 | — | J P MORGAN EXCHANGE TRADED F - U S TECH LEADERS | — | $3.6M | 0.2% | 32K | +2% | |||
| 59 | — | PROSHARES TR - S&P 500 DV ARIST | — | $3.5M | 0.2% | 62K | +105% | |||
| 60 | $MSFT | MICROSOFT CORP | Technology | $3.5M | 0.2% | 9,373 | +11% | |||
| 61 | $JPM | JPMORGAN CHASE & CO | Financials | $3.1M | 0.2% | 9,356 | +0.8% | |||
| 62 | $PLTR | Palantir Technologies Inc. | Technology | $2.9M | 0.2% | 25K | +0.6% | |||
| 63 | — | VANGUARD WORLD FD - MEGA GRWTH IND | — | $2.9M | 0.2% | 33K | +393% | |||
| 64 | — | VANGUARD WORLD FD - CONSUM DIS ETF | — | $2.8M | 0.2% | 7,154 | -5% | |||
| 65 | — | VANGUARD WORLD FD - CONSUM STP ETF | — | $2.8M | 0.2% | 12K | -2% | |||
| 66 | — | VANGUARD INDEX FDS - MID CAP ETF | — | $2.6M | 0.2% | 32K | +305% | |||
| 67 | — | FIRST TR STOXX EUROPEAN SELE - COMMON SHS | — | $2.6M | 0.2% | 140K | +3% | |||
| 68 | — | J P MORGAN EXCHANGE TRADED F - US QUALTY FCTR | — | $2.6M | 0.2% | 36K | +6% | |||
| 69 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | — | $2.5M | 0.2% | 16K | -0.4% | |||
| 70 | $WFC | WELLS FARGO & COMPANY/MN | Financials | $2.5M | 0.2% | 30K | -0.6% | |||
| 71 | $BFC | Bank First Corp | Financials | $2.4M | 0.2% | 16K | +170% | |||
| 72 | $WMT | Walmart Inc. | Consumer Staples | $2.3M | 0.1% | 20K | -2% | |||
| 73 | — | ISHARES TR - ISHARES SEMICDTR | — | $2.1M | 0.1% | 3,294 | +5% | |||
| 74 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $1.9M | 0.1% | 33K | -1.0% | |||
| 75 | $MU | MICRON TECHNOLOGY INC | Technology | $1.7M | 0.1% | 1,515 | +54% | |||
| 76 | $SPY | SPDR S&P 500 ETF TRUST | — | $1.7M | 0.1% | 2,307 | +0.7% | |||
| 77 | $GOOGL | Alphabet Inc. | Technology | $1.7M | 0.1% | 4,696 | -5% | |||
| 78 | $MCD | MCDONALDS CORP | Consumer Discretionary | $1.6M | 0.1% | 6,023 | -1.0% | |||
| 79 | $JNJ | JOHNSON & JOHNSON | Healthcare | $1.6M | 0.1% | 6,377 | +4% | |||
| 80 | $TSLA | Tesla, Inc. | Consumer Discretionary | $1.6M | 0.1% | 3,759 | +2% | |||
| 81 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL INTL | — | $1.5M | 0.1% | 29K | +23% | |||
| 82 | $O | REALTY INCOME CORP | Real Estate | $1.5M | 0.1% | 25K | +3% | |||
| 83 | $SLV | iShares Silver Trust | Financials | $1.5M | 0.1% | 28K | +3% | |||
| 84 | — | FIRST TR EXCHNG TRADED FD VI - FT VEST LADDERED | — | $1.5M | 0.1% | 40K | +2% | |||
| 85 | $GLD | SPDR GOLD TRUST | Financials | $1.4M | 0.1% | 3,906 | +3% | |||
| 86 | $GILD | GILEAD SCIENCES, INC. | Healthcare | $1.4M | 0.1% | 11K | +6% | |||
| 87 | — | VANGUARD WORLD FD - INDUSTRIAL ETF | — | $1.3M | 0.1% | 3,743 | +18% | |||
| 88 | — | VANGUARD WORLD FD - HEALTH CAR ETF | — | $1.3M | 0.1% | 4,503 | -3% | |||
| 89 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | — | $1.3M | 0.1% | 16K | +0.6% | |||
| 90 | $OSK | OSHKOSH CORP | Industrials | $1.2M | 0.1% | 8,077 | -0.1% | |||
| 91 | $UPS | UNITED PARCEL SERVICE INC | Industrials | $1.2M | 0.1% | 11K | -13% | |||
| 92 | $V | VISA INC. | Financials | $1.2M | 0.1% | 3,419 | +9% | |||
| 93 | $LLY | ELI LILLY & Co | Healthcare | $1.2M | 0.1% | 976 | +8% | |||
| 94 | — | VANGUARD SCOTTSDALE FDS - SHORT TERM TREAS | — | $1.1M | 0.1% | 20K | +0.7% | |||
| 95 | — | ISHARES TR - U.S. TECH ETF | — | $1.1M | 0.1% | 4,459 | -16% | |||
| 96 | — | SELECT SECTOR SPDR TR - FINANCIAL | — | $1.1M | 0.1% | 21K | +8% | |||
| 97 | — | FIRST TR EXCHANGE TRADED FD - SMID RISNG ETF | — | $1.1M | 0.1% | 25K | -2% | |||
| 98 | — | WISDOMTREE TR - EM EX ST-OWNED | — | $1.1M | 0.1% | 22K | -2% | |||
| 99 | $RTX | RTX Corp | Industrials | $1.1M | 0.1% | 5,590 | +2% | |||
| 100 | — | AMERICAN CENTY ETF TR - AVANTIS ALL INT | — | $1.0M | 0.1% | 13K | +14% | |||
| 101 | $GOOG | Alphabet Inc. | Technology | $989K | 0.1% | 2,798 | +12% | |||
| 102 | — | VANGUARD MALVERN FDS - STRM INFPROIDX | — | $987K | 0.1% | 20K | +2% | |||
| 103 | — | T ROWE PRICE ETF INC - VALUE ETF | — | $977K | 0.1% | 23K | +2% | |||
| 104 | $CARR | CARRIER GLOBAL Corp | Industrials | $962K | 0.1% | 13K | +0.0% | |||
| 105 | $INTC | INTEL CORP | Technology | $957K | 0.1% | 6,852 | +3% | |||
| 106 | — | ISHARES TR - S&P 500 VAL ETF | — | $956K | 0.1% | 4,208 | -9% | |||
| 107 | — | ISHARES TR - CORE S&P500 ETF | — | $931K | 0.1% | 1,243 | -4% | |||
| 108 | $AHR | American Healthcare REIT, Inc. | Real Estate | $930K | 0.1% | 18K | +6% | |||
| 109 | — | SPDR SER TR - S&P DIVID ETF | — | $923K | 0.1% | 6,064 | -3% | |||
| 110 | $META | Meta Platforms, Inc. | Technology | $916K | 0.1% | 1,626 | -1% | |||
| 111 | — | ETF SER SOLUTIONS - BAHL & GAYNOR IN | — | $904K | 0.1% | 25K | +0.2% | |||
| 112 | $KO | COCA COLA CO | Consumer Staples | $893K | 0.1% | 11K | +8% | |||
| 113 | — | FIDELITY COMWLTH TR - NASDAQ COMPSIT | — | $876K | 0.1% | 8,491 | -2% | |||
| 114 | $T | AT&T INC. | Communication Services | $841K | 0.1% | 41K | -4% | |||
| 115 | $AMD | ADVANCED MICRO DEVICES INC | Technology | $839K | 0.1% | 1,444 | -1% | |||
| 116 | $F | FORD MOTOR CO | Consumer Discretionary | $837K | 0.1% | 60K | +0.0% | |||
| 117 | — | VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US | — | $819K | 0.1% | 9,781 | -4% | |||
| 118 | $SCHW | SCHWAB CHARLES CORP | Financials | $801K | 0.1% | 8,677 | +0.4% | |||
| 119 | — | CAPITAL GROUP DIVIDEND VALUE - SHS CREATION UNI | — | $799K | 0.1% | 16K | +30% | |||
| 120 | $PLD | Prologis, Inc. | Real Estate | $786K | 0.1% | 5,801 | +1% | |||
| 121 | $MO | ALTRIA GROUP, INC. | Consumer Staples | $777K | 0.1% | 11K | +0.2% | |||
| 122 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $734K | 0.1% | 3,103 | +0.1% | |||
| 123 | $CAT | CATERPILLAR INC | Industrials | $731K | 0.1% | 686 | -34% | |||
| 124 | $BAH | Booz Allen Hamilton Holding Corp | Technology | $730K | 0.1% | 18K | +7% | |||
| 125 | — | ISHARES TR - RUS TP200 GR ETF | — | $727K | 0.1% | 2,500 | +0.1% | |||
| 126 | $ABBV | AbbVie Inc. | Healthcare | $710K | 0.1% | 2,820 | -2% | |||
| 127 | $VZ | VERIZON COMMUNICATIONS INC | Communication Services | $700K | 0.1% | 17K | -1% | |||
| 128 | — | ISHARES TR - 0-3 MNTH TREASRY | — | $688K | 0.1% | 6,830 | +65% | |||
| 129 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $650K | 0.0% | 21K | +17% | |||
| 130 | — | SELECT SECTOR SPDR TR - TECHNOLOGY | — | $635K | 0.0% | 3,335 | +102% | |||
| 131 | — | PACER FDS TR - US CASH COWS 100 | — | $633K | 0.0% | 10K | +0.3% | |||
| 132 | — | VANGUARD WORLD FD - FINANCIALS ETF | — | $631K | 0.0% | 4,795 | +0.8% | |||
| 133 | $ASB | ASSOCIATED BANC-CORP | Financials | $596K | 0.0% | 19K | +8% | |||
| 134 | — | SPDR DOW JONES INDL AVERAGE - UT SER 1 | — | $574K | 0.0% | 1,099 | -2% | |||
| 135 | — | INNOVATOR ETFS TRUST - U S EQ 10 BUFFER | — | $574K | 0.0% | 17K | New | |||
| 136 | $UMBF | UMB FINANCIAL CORP | Financials | $545K | 0.0% | 3,818 | +0.3% | |||
| 137 | $MS | MORGAN STANLEY | Financials | $544K | 0.0% | 2,602 | +2% | |||
| 138 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $541K | 0.0% | 3,955 | +2% | |||
| 139 | — | J P MORGAN EXCHANGE TRADED F - DIVERSFED RTRN | — | $540K | 0.0% | 4,347 | +0.2% | |||
| 140 | $CVX | CHEVRON CORP | Energy | $531K | 0.0% | 3,205 | +3% | |||
| 141 | $ORCL | ORACLE CORP | Technology | $496K | 0.0% | 3,386 | +23% | |||
| 142 | — | ISHARES TR - RUS MDCP VAL ETF | — | $486K | 0.0% | 2,954 | — | |||
| 143 | $NEE | NEXTERA ENERGY INC | Utilities | $482K | 0.0% | 5,494 | +0.9% | |||
| 144 | $TEM | Tempus AI, Inc. | Technology | $479K | 0.0% | 8,268 | +176% | |||
| 145 | $PM | Philip Morris International Inc. | Consumer Staples | $478K | 0.0% | 2,643 | -0.3% | |||
| 146 | $TSM | TAIWAN SEMICONDUCTOR MANUFACTURING CO LTD | Technology | $463K | 0.0% | 969 | +7% | |||
| 147 | — | ISHARES TR - RUS 2000 VAL ETF | — | $463K | 0.0% | 2,092 | — | |||
| 148 | $UNH | UNITEDHEALTH GROUP INC | Healthcare | $460K | 0.0% | 1,106 | -8% | |||
| 149 | — | VANGUARD INDEX FDS - MCAP GR IDXVIP | — | $459K | 0.0% | 1,498 | -9% | |||
| 150 | — | ISHARES TR - S&P 500 GRWT ETF | — | $453K | 0.0% | 3,297 | -24% |
What changed in Q2 2026
Against the previous quarter's 13F: 111 new, 315 added to, 175 trimmed, 45 sold out. Share-count changes; largest moves by dollar size first.
New positions (111)
- INNOVATOR ETFS TRUST - U S EQ 10 BUFFER$574K
first bought this quarter
$AEEAMEREN CORP$58K
first bought this quarter
- ARK ETF TR - GENOMIC REV ETF$55K
first bought this quarter
- FIRST TR EXCHNG TRADED FD VI - FT VEST US EQUIT$36K
first bought this quarter
- ISHARES TR - EAFE SML CP ETF$35K
first bought this quarter
- T ROWE PRICE ETF INC - TECHNOLOGY ETF$26K
first bought this quarter
+105 more in the Excel export
Added to (315)
- VANGUARD INDEX FDS - GROWTH ETF+493%
now $12.1M
- J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF+10%
now $64.3M
- VANGUARD WORLD FD - INF TECH ETF+724%
now $6.3M
- ISHARES TR - CORE INTL AGGR+8%
now $66.1M
- VANGUARD BD INDEX FDS - TOTAL BND MRKT+13%
now $40.2M
- DIMENSIONAL ETF TRUST - WORLD EX US CORE+6%
now $51.5M
+309 more in the Excel export
Trimmed (175)
- SPDR SER TR - PORTFOLIO S&P500-7%
now $77.1M
- VANGUARD ADMIRAL FDS INC - SMLCP 600 VAL-10%
now $31.4M
- J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETF-20%
now $7.0M
$NVDANVIDIA CORP-29%
now $3.7M · held 10+ qtrs
- T ROWE PRICE ETF INC - FLOATING RATE-70%
now $362K
- SPDR INDEX SHS FDS - S&P EMKTSC ETF-10%
now $6.7M
+169 more in the Excel export
Sold out (45)
$HONHONEYWELL INTERNATIONAL INCwas $539K
held 9+ qtrs
$LHXL3HARRIS TECHNOLOGIES, INC. /DE/was $133K
held 2 qtrs
$HUMHUMANA INCwas $97K
held 2 qtrs
$HOLXHOLOGIC INCwas $70K
held 5 qtrs
$CBOECboe Global Markets, Inc.was $62K
held 2 qtrs
- FIRST TR EXCHNG TRADED FD VIwas $42K
+39 more in the Excel export
Holdings by quarter
Every 13F N.E.W. Advisory Services LLC has filed, 25 earlier quarters. Pick one to see what it held then.
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Q2 2026 13F filed with the SEC on Aug 6, 2026. Prices are closing prices as of Oct 27, 2026.
Average quality of N.E.W. Advisory Services's top 20 holdings: 71/100 (our AI quality score, weighted by position size; 16 of the 20 are scored)
Top 10 since filing
+4.0%
Value-weighted move of the 10 largest stock positions
Turnover
2%
Last quarter; 12% over the last 4
Top 10 weight
53%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
99%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
N.E.W. Advisory Services LLC disclosed 980 positions worth $1.5B in its Form 13F-HR for Q2 2026. During the quarter the fund opened 111 new positions and exited 45 and a full exit from $HON. The portfolio is most concentrated in Other (89.0% of disclosed assets). All figures are sourced directly from N.E.W. Advisory Services LLC’s Form 13F-HR filing with the SEC under CIK 1803456.
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AI-Powered Hedge Fund Analysis: N.E.W. Advisory Services LLC
13F Pro is an AI hedge fund tracker and stock research platform. For N.E.W. Advisory Services LLC (SEC CIK: 1803456), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.
Every holding in N.E.W. Advisory Services LLC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.