What is the 13F Pro Quality Score for HOG?

13F Pro ranks HARLEY-DAVIDSON, INC. (HOG) on the 13F Pro Quality Score, a 0–100 composite of 32 fundamental signals including return on invested capital, free cash flow consistency, balance-sheet strength, earnings quality, growth durability, and valuation discipline. The score refreshes after each 10-K and 10-Q filing on SEC EDGAR. View HOG's current score at https://13fpro.ai/research/HOG (free sign-up required for the full ranking).

Which hedge funds own the most HOG stock?

Based on the most recent Form 13F-HR filings on SEC EDGAR, the largest reported institutional holders of HOG include BlackRock,, DONALD SMITH & CO.,, DIMENSIONAL FUND ADVISORS. Holdings are reported quarterly within 45 days of quarter-end and updated on https://13fpro.ai/research/HOG as soon as new 13F filings post.

Where does 13F Pro source HOG data?

All HARLEY-DAVIDSON, INC. fundamentals and ownership data come directly from SEC EDGAR. HARLEY-DAVIDSON, INC. files with the SEC under CIK 793952. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

What sector is HOG in?

HARLEY-DAVIDSON, INC. (HOG) is classified in the Industrials sector. 13F Pro publishes sector-level fund flow analysis and quality leaders at https://13fpro.ai/research/sector/industrials.

How often is HOG research updated on 13F Pro?

HOG's fundamentals refresh within hours of each new 10-K or 10-Q filing on SEC EDGAR. Institutional ownership updates after each quarterly 13F filing window. Insider transactions update after each Form 4 filing. The 13F Pro Quality Score recalculates after every fundamentals refresh.

HARLEY-DAVIDSON, INC.(HOG)Stock Analysis

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13F Pro Quality Score

55.0/100

Rank #1,182 of 2,879 stocksTOP 50%

View Industrials peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Aug 14, 2026.

Revenue Growth

10.7/100

Profitability

76.4/100

Balance Sheet

81.8/100

Earnings Quality

21.4/100

Free Cash Flow

37.8/100

Institutional Flow

77.3/100

Revenue Scale

75.8/100

Dilution Risk

66.7/100

HOG Stock Analysis & AI Quality Score

AI stock analysis and institutional research for HARLEY-DAVIDSON, INC. (HOG), a Industrials sector company. 13F Pro's AI-powered ranking engine scores HOG at 55.0/100 on a 32-signal composite quality model, placing it at rank #1,182 of 2,879 stocks — the top half of the AI-ranked universe. HOG scores in the top quartile across balance sheet strength (81.8), institutional flow (77.3), profitability (76.4). Areas of concern include revenue growth (10.7) and earnings quality (21.4), which score below median versus the broader universe. Based on the latest XBRL financial filings (Q1 2026), HARLEY-DAVIDSON, INC. reports quarterly revenue of $1.2B, net income of $24.8M, free cash flow of $-259.8M. Top institutional holders of HOG by reported 13-F value include BlackRock,, DONALD SMITH & CO.,, DIMENSIONAL FUND ADVISORS, based on the most recent SEC filings. HOG trades on the NYSE exchange and files with the SEC under CIK 793952. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate HOG daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for HARLEY-DAVIDSON, INC. directly from SEC EDGAR. HARLEY-DAVIDSON, INC.'s 13F Pro composite quality score has ranged between 45 and 69 since 2021, currently 55.0 — an improving long-term trajectory across 28 quarterly and live scoring snapshots.

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Fun facts about HARLEY-DAVIDSON, INC.

Quirks, history, and lore behind HOG — the kind of stuff that makes a stock memorable.

1
The Basics
U.S. manufacturing company · mid-cap · listed on NYSE · headquartered in Wisconsin.
2
The Numbers
Annual revenue roughly $5–6 billion, with a loyal customer base that makes competitors weep — and a dealer network of hundreds of locations across the globe.
3
The History
Founded in 1903 in a backyard shed, it survived two World Wars, the Great Depression, and more corporate near-death experiences than a cat has lives — all while staying American-made.
4
The Secret
It runs one of the most fervent brand loyalty clubs in any industry — members tattoo the logo on their bodies, which doubles as free advertising and a personality test.
5
The Lore
Its V-twin engines have a sound so distinctive the company once tried — unsuccessfully — to trademark the rumble itself.
6
The Giveaway
Its ticker is HOG, its riders are called HOGs, and its motorcycles have been ridden by everyone from Elvis to the Hells Angels — chrome, thunder, and the open road since 1903.

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Revenue

Q1 2026

$1.2B

Net Income

Q1 2026

$24.8M

Free Cash Flow

Q1 2026

$-259.8M

ROIC

Q1 2026

0.5%

D/E Ratio

Q1 2026

0.70

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro+

Revenue

-13.8% YoY

$4.47BFY 2025

FY21 $5.34BFY22 $5.76BFY24 $5.19BFY25 $4.47B

Net Income

-25.6% YoY

$338.7MFY 2025

FY21 $650.0MFY22 $741.4MFY24 $455.4MFY25 $338.7M

Operating Income

-7.2% YoY

$386.6MFY 2025

FY21 $823.4MFY22 $909.3MFY24 $416.6MFY25 $386.6M

EPS (Diluted)

-19.2% YoY

$2.78FY 2025

FY21 $4.19FY22 $4.96FY24 $3.44FY25 $2.78

Total Assets

-32.3% YoY

$8.04BFY 2025

FY21 $11.05BFY22 $11.49BFY24 $11.88BFY25 $8.04B

Total Debt

-57.4% YoY

$2.97BFY 2025

FY21 $6.91BFY22 $6.91BFY24 $6.96BFY25 $2.97B

Op. Cash Flow

-46.5% YoY

$568.9MFY 2025

FY21 $975.7MFY22 $548.5MFY24 $1.06BFY25 $568.9M

Metric	FY 2025	FY 2024	FY 2022	FY 2021	FY 2020	FY 2018
Revenue	$4.47B -13.8%	$5.19B -9.9%	$5.76B +7.8%	$5.34B +31.6%	$4.05B -29.1%	$5.72B
Net Income	$338.7M -25.6%	$455.4M -38.6%	$741.4M +14.1%	$650.0M +49978.9%	$1.3M -99.8%	$531.5M
Operating Income	$386.6M -7.2%	$416.6M -54.2%	$909.3M +10.4%	$823.4M +8407.5%	$9.7M -98.6%	$713.5M
EPS (Diluted)	$2.78 -19.2%	$3.44 -30.6%	$4.96 +18.4%	$4.19 +41800.0%	$0.01 -99.7%	$3.19
Total Assets	$8.04B -32.3%	$11.88B +3.4%	$11.49B +4.0%	$11.05B -8.0%	$12.01B +12.6%	$10.67B
Total Debt	$2.97B -57.4%	$6.96B +0.7%	$6.91B +0.0%	$6.91B -23.3%	$9.02B +18.3%	$7.62B
Operating Cash Flow	$568.9M -46.5%	$1.06B +94.0%	$548.5M -43.8%	$975.7M -17.2%	$1.18B -2.3%	$1.21B

AI Insight: HOG Financial Trends

Total debt slashed from $7.8B to $2.1B in six quarters, but Q1 2026 revenue fell 12% year-over-year and net income collapsed to $25M.

• Total debt plunged from $7,798M in Q3 2024 to $2,132M in Q1 2026, a ~73% reduction signaling significant deleveraging.

• Revenue declined 12% year-over-year, from $1,329M in Q1 2025 to $1,173M in Q1 2026, continuing a softening demand trend.

• Operating income dropped sharply from $160M in Q1 2025 to $23M in Q1 2026, compressing operating margin dramatically.

• Operating cash flow turned deeply negative at -$228M in Q1 2026, reversing from -$228M versus a positive $142M in Q1 2025.

⚠ Q4 losses deepened year-over-year: net income fell to -$279M in Q4 2025 from -$117M in Q4 2024, a troubling seasonal pattern.

⚠ Equity eroded from $3,438M in Q2 2024 to $3,064M in Q1 2026 despite the large debt paydown — monitor retained earnings pressure.

⚠ Debt reduction pace is a key positive; sustaining it with weakening operating cash flow will be difficult to maintain.

AI Insight: HOG Ratio Trends

Extreme quarterly swings — including a -72.8% operating margin in Q4 2025 and +35.4% in Q3 2025 — obscure a clear deteriorating TTM trend to just 5.8% operating margin.

• TTM operating margin stands at only 5.8%, down sharply from 14.9% in Q2 2024, signaling meaningful profitability erosion over the period.

• D/E ratio improved materially from 2.29 in Q1 2025 to 0.70 in the TTM period, suggesting significant deleveraging.

• Q1 2026 operating margin collapsed to 2.0% and ROIC to 1.8%, the weakest non-negative quarterly readings in the dataset.

• ROE swung from +42.2% in Q3 2025 to -35.6% in Q4 2025, then to just 3.2% in Q1 2026, reflecting extreme earnings volatility.

⚠ Q4 2025 posted -72.8% operating margin and -56.3% NPM — monitor whether Q4 write-downs or restructuring charges recur.

⚠ D/E dropped from 2.29 to 0.70 in four quarters — confirm whether deleveraging reflects asset sales or genuine debt paydown.

⚠ TTM ROIC of 4.8% likely sits below cost of capital; sustained improvement needed to avoid value destruction for shareholders.

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Available Research

13F Pro tracks comprehensive data for HARLEY-DAVIDSON, INC. including:

SEC EDGAR filings (10-K, 10-Q, 8-K)

XBRL financial facts (revenue, EPS, margins)

Insider transactions (Form 4)

Institutional 13F holdings

Quality rankings (32 signals)

AI analyst debates & daily meetings

Historical financial trends

Peer comparison & sector analysis

Top Institutional Holders of HOG

BlackRock, Inc.
$214.4M10,605,802 sh
DONALD SMITH & CO., INC.
$202.5M10,016,874 sh
DIMENSIONAL FUND ADVISORS LP
$118.2M5,844,941 sh
VANGUARD PORTFOLIO MANAGEMENT LLC
$106.8M5,283,574 sh
VANGUARD CAPITAL MANAGEMENT LLC
$102.3M5,060,962 sh
AMERICAN CENTURY COMPANIES INC
$96.2M4,756,434 sh
STATE STREET CORP
$76.7M3,795,273 sh
TWO SIGMA INVESTMENTS, LP
$61.5M3,042,450 sh
UBS Group AG
$57.7M2,855,214 sh
GEODE CAPITAL MANAGEMENT, LLC
$46.2M2,285,577 sh

Fund	Value	Shares
BlackRock, Inc.	$214.4M	10,605,802
DONALD SMITH & CO., INC.	$202.5M	10,016,874
DIMENSIONAL FUND ADVISORS LP	$118.2M	5,844,941
VANGUARD PORTFOLIO MANAGEMENT LLC	$106.8M	5,283,574
VANGUARD CAPITAL MANAGEMENT LLC	$102.3M	5,060,962
AMERICAN CENTURY COMPANIES INC	$96.2M	4,756,434
STATE STREET CORP	$76.7M	3,795,273
TWO SIGMA INVESTMENTS, LP	$61.5M	3,042,450
UBS Group AG	$57.7M	2,855,214
GEODE CAPITAL MANAGEMENT, LLC	$46.2M	2,285,577

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Is HOG a good stock to buy?

13F Pro's AI-powered analysis of HARLEY-DAVIDSON, INC. (HOG) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Industrials sector (listed on NYSE). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for HOG are available on the HOG stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing.

Which hedge funds own HOG?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling HOG. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of HARLEY-DAVIDSON, INC.'s investment landscape.