HARLEY-DAVIDSON, INC.(HOG)— Stock Profile, AI Score & Financials

Industrials · NYSE · AI-powered stock analysis, 32-signal quality score, SEC EDGAR financials, and institutional holdings. Updated .

HARLEY-DAVIDSON, INC. (HOG) stock profile, AI quality score, and SEC EDGAR financial data, a Industrials sector company. 13F Pro's AI-powered ranking engine scores HOG at 37.0/100 on a 32-signal composite quality model, placing it at rank #2,246 of 2,961 stocks — the bottom half of the AI-ranked universe. HOG scores in the top quartile across revenue scale (75.7). Areas of concern include revenue growth (4.3) and earnings quality (18.8), which score below median versus the broader universe. Based on the latest XBRL financial filings (Q2 2026), HARLEY-DAVIDSON, INC. reports quarterly revenue of $1.2B, net income of $79.8M, an operating margin of 6.2%. Top institutional holders of HOG by reported 13-F value include BlackRock, DONALD SMITH, DIMENSIONAL FUND ADVISORS, based on the most recent SEC filings. HOG trades on the NYSE exchange and files with the SEC under CIK 793952. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate HOG daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for HARLEY-DAVIDSON, INC. directly from SEC EDGAR.

AI Quality Score

37.0/100

AI Rank

#2,246

Revenue

$1.2B

Net Income

$79.8M

Free Cash Flow

$155.4M

Operating Margin

6.2%

HOG key financials by period

HARLEY-DAVIDSON, INC. reported revenue, net income and margins by fiscal period, from SEC filings.
PeriodFormRevenueNet incomeOperating margin
FY 202510-K$4.5B$338.7M8.6%
FY 202410-K$5.2B$455.4M8.0%
FY 202310-K$5.8B$706.6M13.4%
FY 202210-K$5.8B$741.4M15.8%
FY 202110-K$5.3B$650.0M15.4%
FY 202010-K$4.1B$1.3M0.2%

Institutions holding HOG

Institutional investors reporting a position in HARLEY-DAVIDSON, INC. on SEC Form 13F.
InstitutionSharesValueReported
BlackRock10,196,018$249.4M2026-06-30
DONALD SMITH9,279,072$227.0M2026-06-30
DIMENSIONAL FUND ADVISORS5,968,319$146.0M2026-06-30
VANGUARD PORTFOLIO MANAGEMENT5,625,072$137.6M2026-06-30
AMERICAN CENTURY COMPANIES5,351,228$130.9M2026-06-30
LSV ASSET MANAGEMENT5,081,044$124.3M2026-06-30
VANGUARD CAPITAL MANAGEMENT4,747,108$116.1M2026-06-30
FIFTHDELTA Ltd4,372,149$106.9M2026-06-30
STATE STREET4,236,174$103.6M2026-06-30
GEODE CAPITAL MANAGEMENT2,995,865$73.3M2026-06-30
HOG

HARLEY-DAVIDSON, INC.

HOG
NYSEMid CapIndustrials

13F Pro Quality Score

37.0/100

Rank #2,246 of 2,961 stocks

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Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Nov 14, 2026.

Revenue Growth

4.3/100

Profitability

46.6/100

Balance Sheet

53.8/100

Earnings Quality

18.8/100

Free Cash Flow

22.1/100

Institutional Flow

73.0/100

Revenue Scale

75.7/100

Dilution Risk

66.9/100

Price Chart

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Key Metrics

Revenue

Q2 2026
EDGAR

$1.23B

Net Income

Q2 2026
EDGAR

$79.81M

EPS (Diluted)

Q2 2026
EDGAR

$0.75

Operating Margin

Q2 2026
EDGAR

6.2%

ROIC

Q2 2026
EDGAR

5.7%

Free Cash Flow

Q2 2026
EDGAR

$155.43M

Top Institutional Holders

as of Q2 2026
$2.77B total

Financial Trends

Revenue & Net Income

Earnings Per Share

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