What is the 13F Pro Quality Score for NOW?

13F Pro ranks ServiceNow, Inc. (NOW) on the 13F Pro Quality Score, a 0–100 composite of 32 fundamental signals including return on invested capital, free cash flow consistency, balance-sheet strength, earnings quality, growth durability, and valuation discipline. The score refreshes after each 10-K and 10-Q filing on SEC EDGAR. View NOW's current score at https://13fpro.ai/company/NOW (free sign-up required for the full ranking).

Which hedge funds own the most NOW stock?

Based on the most recent Form 13F-HR filings on SEC EDGAR, the largest reported institutional holders of NOW include BlackRock,, VANGUARD CAPITAL MANAGEMENT, STATE STREET. Holdings are reported quarterly within 45 days of quarter-end and updated on https://13fpro.ai/company/NOW as soon as new 13F filings post.

Where does 13F Pro source NOW data?

All ServiceNow, Inc. fundamentals and ownership data come directly from SEC EDGAR. ServiceNow, Inc. files with the SEC under CIK 1373715. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

What sector is NOW in?

ServiceNow, Inc. (NOW) is classified in the Technology sector. 13F Pro publishes sector-level fund flow analysis and quality leaders at https://13fpro.ai/research/sector/technology.

What drives NOW's revenue?

Per ServiceNow, Inc.'s latest 10-Q filed with the SEC on 2026-07-23, the biggest revenue drivers are: Subscription ($3.88B, +25% YoY); Professional services and other ($110M, +8% YoY). Figures are extracted from the filing text and machine-verified against the document. Full breakdown at https://13fpro.ai/company/NOW.

What are NOW's largest expenses?

ServiceNow, Inc.'s latest 10-Q reports these as the largest expense items: Cost of subscription revenues ($1,030M, +65% YoY); Sales and marketing ($1,372M, +22% YoY); Research and development ($915M, +25% YoY). Sourced directly from SEC EDGAR filing text for Q2 FY2026 (quarter ended June 30, 2026).

How often is NOW research updated on 13F Pro?

NOW's fundamentals refresh within hours of each new 10-K or 10-Q filing on SEC EDGAR. Institutional ownership updates after each quarterly 13F filing window. Insider transactions update after each Form 4 filing. The 13F Pro Quality Score recalculates after every fundamentals refresh.

ServiceNow, Inc.(NOW)Stock Analysis

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13F Pro Quality Score

72.9/100

Rank #142 of 2,961 stocksTOP 5%

View Technology peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Nov 14, 2026.

Revenue Growth

83.3/100

Profitability

60.0/100

Balance Sheet

74.8/100

Earnings Quality

81.5/100

Free Cash Flow

84.9/100

Institutional Flow

67.1/100

Revenue Scale

89.8/100

Dilution Risk

12.0/100

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Why NOW Scores 73/100

exact factor attribution · 2026-09-11

NOW's composite is driven by revenue growth and scale, held back by shareholder dilution and earnings growth. Bars show each factor's exact push vs. a median company, using the same weights the ranking engine applies.

Revenue growth

+6.7 pts

83th pct

Scale

+6.0 pts

90th pct

Free cash flow

+5.2 pts

85th pct

Earnings quality

+3.1 pts

82th pct

Capital efficiency

+2.5 pts

75th pct

Profitability

+1.5 pts

60th pct

Institutional flow

+0.8 pts

67th pct

Earnings growth

-1.0 pts

29th pct

Shareholder dilution

-1.9 pts

12th pct

Factor percentiles are cross-sectional ranks across the ~2,800-stock scored universe, computed from SEC EDGAR filings. Not investment advice.

NOW Stock Analysis & AI Quality Score

Data updated 2026-09-11

AI stock analysis and institutional research for ServiceNow, Inc. (NOW), a Technology sector company. 13F Pro's AI-powered ranking engine scores NOW at 72.9/100 on a 32-signal composite quality model, placing it at rank #142 of 2,961 stocks — the top 5% of the AI-ranked universe. NOW scores in the top quartile across revenue scale (89.8), free cash flow (84.9), revenue growth (83.3). Shareholder dilution risk is elevated at 12.0/100, reflecting ongoing share issuance or stock-based compensation. Based on the latest XBRL financial filings (Q2 2026), ServiceNow, Inc. reports quarterly revenue of $4.0B, net income of $298.0M, free cash flow of $473.0M. Top institutional holders of NOW by reported 13-F value include BlackRock, VANGUARD CAPITAL MANAGEMENT, STATE STREET, based on the most recent SEC filings. NOW trades on the NYSE exchange and files with the SEC under CIK 1373715. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate NOW daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for ServiceNow, Inc. directly from SEC EDGAR. ServiceNow, Inc.'s 13F Pro composite quality score has ranged between 62 and 85 since 2021, currently 72.9 — an improving long-term trajectory across 68 quarterly and live scoring snapshots.

✦

Fun facts about ServiceNow, Inc.

Quirks, history, and lore behind NOW — the kind of stuff that makes a stock memorable.

1
The Basics
U.S. enterprise software company · large-cap · listed on the NYSE · headquartered in Santa Clara, California.
2
The Numbers
Annual revenue has crossed $10 billion, growing at a pace that makes most software companies jealous, with a customer base of roughly 8,000 enterprises including most of the Fortune 500.
3
The History
Founded in the early 2000s by a veteran of Peregrine Systems, the company was built around one deceptively simple idea: replacing email and spreadsheets for managing IT work requests.
4
The Secret
It started as a humble IT help-desk ticketing tool but quietly expanded into HR, legal, finance, and customer service — basically any workflow a large company finds painful and manual.
5
The Lore
Its signature "Now Platform" is sometimes called the platform of platforms — rivals joke that once it's in a company, it spreads like a well-meaning weed that nobody wants to pull out.
6
The Giveaway
Its ticker is literally the promise it makes to every overworked IT department: things will get done right NOW — not tomorrow, not in a ticket queue, NOW.

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What's Driving NOW's Business? Latest 10-Q Breakdown

✓ 30/30 datapoints verified

AI-extracted from ServiceNow, Inc.'s 10-Q filed 2026-07-23 — Q2 FY2026 (quarter ended June 30, 2026). Every figure is machine-verified against the filing text on SEC EDGAR.

ServiceNow Q2 revenue reached $3.99B (+24% YoY), driven by subscription growth, but operating income fell 55% YoY due to $6.3B in acquisition-related amortization from Armis and Veza deals.

Biggest Revenue Drivers

Subscription$3.88B+25% YoY

Increased purchases by new and existing customers

Professional services and other$110M+8% YoY

Increase in services and trainings provided to new and existing customers

Biggest Revenue Drivers

Total revenue: $3.99B+24% YoY

Subscription$3.88B+25% YoY

Increased purchases by new and existing customers

Professional services and other$110M+8% YoY

Increase in services and trainings provided to new and existing customers

Largest Expense Items

Cost of subscription revenues$1,030M+65% YoY

Higher headcount, amortization of intangible assets (+$153M), cloud service costs (+$63M), and data center depreciation

Sales and marketing$1,372M+22% YoY

Increased headcount (+$138M personnel costs), deferred commission amortization (+$21M), and acquisition-related intangible amortization (+$41M)

Research and development$915M+25% YoY

Increased headcount and personnel-related costs (+$162M)

General and administrative$369M+36% YoY

Outside services largely related to acquisitions (+$61M) and personnel-related costs (+$56M)

Margins: Subscription gross margin declined to 73% in Q2 2026 from 80% YoY, primarily due to ongoing third-party cloud services expansion, amortization of acquired intangibles, and incremental costs for regulated market compliance. Operating margin compressed significantly due to $6.3B acquisition-related goodwill and intangible charges from Armis and Veza.

Watch Items from the Filing

One U.S. federal channel partner and systems integrator represented 13% of total revenues for Q2 2026 and 12% of accounts receivable as of June 30, 2026; no historical collection concerns noted.
Subscription gross margin expected to decline further through 2026 due to amortization of $3.7B in intangible assets and third-party cloud service expansion.
Professional services segment operating at 26% gross loss in Q2 2026 versus 3% profit YoY, as personnel and partner ecosystem spend outpacing revenue growth; company expects this to worsen in 2026.
RPO reached $29.0B as of June 30, 2026, with 46% representing 12-month cRPO; increasing percentage of contracts in non-USD currencies (Euro, GBP) creates foreign exchange exposure.
Company completed $8.8B in acquisitions (Armis $7.6B, Veza $1.2B) in H1 2026 and incurred $101M in acquisition-related costs; ongoing DOJ investigation related to hiring practices could impact operations.

AI-extracted and verified against SEC EDGAR filing text. Not investment advice.

Read the full 10-Q on SEC EDGAR →Share on X

Revenue

Q2 2026

$4.0B

Net Income

Q2 2026

$298.0M

Free Cash Flow

Q2 2026

$473.0M

ROIC

Q2 2026

3.2%

D/E Ratio

Q2 2026

0.60

Period

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro

Revenue

+20.9% YoY

$13.28BFY 2025

FY22 $7.25BFY23 $8.97BFY24 $10.98BFY25 $13.28B

Net Income

+22.7% YoY

$1.75BFY 2025

FY22 $325.0MFY23 $1.73BFY24 $1.43BFY25 $1.75B

Operating Income

+33.7% YoY

$1.82BFY 2025

FY22 $355.0MFY23 $762.0MFY24 $1.36BFY25 $1.82B

EPS (Diluted)

+509.5% YoY

$1.67FY 2025

FY22 $0.32FY23 $0.34FY24 $0.27FY25 $1.67

Total Assets

+27.7% YoY

$26.04BFY 2025

FY22 $13.30BFY23 $17.39BFY24 $20.38BFY25 $26.04B

Total Debt

$1.49BFY 2025

FY22 $0.00FY23 —FY24 —FY25 $1.49B

Op. Cash Flow

+27.6% YoY

$5.44BFY 2025

FY22 $2.72BFY23 $3.40BFY24 $4.27BFY25 $5.44B

Free Cash Flow

+34.0% YoY

$4.58BFY 2025

FY22 $2.17BFY23 $2.70BFY24 $3.42BFY25 $4.58B

Metric	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Revenue	$13.28B +20.9%	$10.98B +22.4%	$8.97B +23.8%	$7.25B +22.9%	$5.90B +30.5%	$4.52B
Net Income	$1.75B +22.7%	$1.43B -17.7%	$1.73B +432.6%	$325.0M +41.3%	$230.0M +93.3%	$119.0M
Operating Income	$1.82B +33.7%	$1.36B +79.0%	$762.0M +114.6%	$355.0M +38.1%	$257.0M +29.1%	$199.0M
EPS (Diluted)	$1.67 +509.5%	$0.27 -18.5%	$0.34 +5.0%	$0.32 +41.6%	$0.23 +91.5%	$0.12
Total Assets	$26.04B +27.7%	$20.38B +17.2%	$17.39B +30.7%	$13.30B +23.2%	$10.80B +23.9%	$8.71B
Total Debt	$1.49B	—	—	$0.00 -100.0%	$92.0M -94.4%	$1.64B
Operating Cash Flow	$5.44B +27.6%	$4.27B +25.6%	$3.40B +24.8%	$2.72B +24.3%	$2.19B +22.7%	$1.79B
Free Cash Flow	$4.58B +34.0%	$3.42B +26.3%	$2.70B +24.4%	$2.17B +20.8%	$1.80B +31.6%	$1.37B

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Available Research

13F Pro tracks comprehensive data for ServiceNow, Inc. including:

SEC EDGAR filings (10-K, 10-Q, 8-K)

XBRL financial facts (revenue, EPS, margins)

Insider transactions (Form 4)

Institutional 13F holdings

Quality rankings (32 signals)

AI analyst debates & daily meetings

Historical financial trends

Peer comparison & sector analysis

Top Institutional Holders of NOW

BlackRock, Inc.
$9.5B96,057,763 sh
VANGUARD CAPITAL MANAGEMENT LLC
$6.7B67,351,838 sh
STATE STREET CORP
$4.9B49,038,218 sh
MORGAN STANLEY
$2.6B26,630,984 sh
VANGUARD PORTFOLIO MANAGEMENT LLC
$2.5B25,184,743 sh
GEODE CAPITAL MANAGEMENT, LLC
$2.4B24,274,498 sh
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AME
$1.7B16,638,071 sh
SUSQUEHANNA INTERNATIONAL GROUP, LLP
$1.6B16,448,200 sh
PRICE T ROWE ASSOCIATES INC /MD/
$1.6B16,066,335 sh
SUSQUEHANNA INTERNATIONAL GROUP, LLP
$1.5B14,661,900 sh

Fund	Value	Shares
BlackRock, Inc.	$9.5B	96,057,763
VANGUARD CAPITAL MANAGEMENT LLC	$6.7B	67,351,838
STATE STREET CORP	$4.9B	49,038,218
MORGAN STANLEY	$2.6B	26,630,984
VANGUARD PORTFOLIO MANAGEMENT LLC	$2.5B	25,184,743
GEODE CAPITAL MANAGEMENT, LLC	$2.4B	24,274,498
UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AME	$1.7B	16,638,071
SUSQUEHANNA INTERNATIONAL GROUP, LLP	$1.6B	16,448,200
PRICE T ROWE ASSOCIATES INC /MD/	$1.6B	16,066,335
SUSQUEHANNA INTERNATIONAL GROUP, LLP	$1.5B	14,661,900

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Similarity is computed from the 8 composite sub-scores and latest-quarter 13F conviction holdings (index-style filers excluded). Refreshed monthly.

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Is NOW a good stock to buy?

13F Pro's AI-powered analysis of ServiceNow, Inc. (NOW) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Technology sector (listed on NYSE). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for NOW are available on the NOW stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing. NOW is classified as a large company.

Which hedge funds own NOW?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling NOW. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of ServiceNow, Inc.'s investment landscape.