What is the 13F Pro Quality Score for HUBS?

13F Pro ranks HUBSPOT INC (HUBS) on the 13F Pro Quality Score, a 0–100 composite of 32 fundamental signals including return on invested capital, free cash flow consistency, balance-sheet strength, earnings quality, growth durability, and valuation discipline. The score refreshes after each 10-K and 10-Q filing on SEC EDGAR. View HUBS's current score at https://13fpro.ai/research/HUBS (free sign-up required for the full ranking).

Where does 13F Pro source HUBS data?

All HUBSPOT INC fundamentals and ownership data come directly from SEC EDGAR. HUBSPOT INC files with the SEC under CIK 1404655. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

What sector is HUBS in?

HUBSPOT INC (HUBS) is classified in the Technology sector. 13F Pro publishes sector-level fund flow analysis and quality leaders at https://13fpro.ai/research/sector/technology.

How often is HUBS research updated on 13F Pro?

HUBS's fundamentals refresh within hours of each new 10-K or 10-Q filing on SEC EDGAR. Institutional ownership updates after each quarterly 13F filing window. Insider transactions update after each Form 4 filing. The 13F Pro Quality Score recalculates after every fundamentals refresh.

HUBSPOT INC(HUBS)Stock Analysis

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13F Pro Quality Score

58.1/100

Rank #1,005 of 2,879 stocksTOP 50%

View Technology peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Aug 14, 2026.

Revenue Growth

80.6/100

Profitability

43.2/100

Balance Sheet

40.2/100

Earnings Quality

30.0/100

Free Cash Flow

78.9/100

Institutional Flow

56.6/100

Revenue Scale

70.8/100

Dilution Risk

11.2/100

HUBS Stock Analysis & AI Quality Score

AI stock analysis and institutional research for HUBSPOT INC (HUBS), a Technology sector company. 13F Pro's AI-powered ranking engine scores HUBS at 58.1/100 on a 32-signal composite quality model, placing it at rank #1,005 of 2,879 stocks — the top half of the AI-ranked universe. HUBS scores in the top quartile across revenue growth (80.6), free cash flow (78.9). Areas of concern include earnings quality (30.0), which score below median versus the broader universe. Shareholder dilution risk is elevated at 11.2/100, reflecting ongoing share issuance or stock-based compensation. Based on the latest XBRL financial filings (Q1 2026), HUBSPOT INC reports quarterly revenue of $881.0M, net income of $32.6M, an operating margin of 3.2%. Top institutional holders of HUBS by reported 13-F value include BlackRock,, VANGUARD PORTFOLIO MANAGEMENT, VANGUARD CAPITAL MANAGEMENT, based on the most recent SEC filings. HUBS trades on the NYSE exchange and files with the SEC under CIK 1404655. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate HUBS daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for HUBSPOT INC directly from SEC EDGAR. HUBSPOT INC's 13F Pro composite quality score has ranged between 8 and 75 since 2021, currently 58.1 — an improving long-term trajectory across 56 quarterly and live scoring snapshots.

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Fun facts about HUBSPOT INC

Quirks, history, and lore behind HUBS — the kind of stuff that makes a stock memorable.

1
The Basics
U.S. software company · mid-cap · listed on NYSE · headquartered in Massachusetts.
2
The Numbers
Annual revenue around $2 billion, growing at a healthy clip, with a customer base of over 200,000 businesses worldwide — almost all of them small and mid-sized.
3
The History
Founded in 2006 by two MIT classmates who wrote their graduate theses on the idea that the old playbook of cold calls and banner ads was dead.
4
The Secret
The company practically coined the term for its own methodology — the idea that businesses should attract customers with useful content rather than interrupt them with ads.
5
The Lore
Its free CRM product became a Trojan horse that pulled millions of users into a broader platform, and its annual INBOUND conference draws tens of thousands of marketers like a pilgrimage.
6
The Giveaway
The company that put inbound marketing on the map sells an all-in-one marketing, sales, and service platform — and its orange sprocket logo is basically the mascot of every scrappy startup's growth team.

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Revenue

Q1 2026

$881.0M

Net Income

Q1 2026

$32.6M

Free Cash Flow

Q1 2026

$183.4M

Operating Margin

Q1 2026

3.2%

ROIC

Q1 2026

1.4%

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro+

Revenue

+19.2% YoY

$3.13BFY 2025

FY20 $883.0MFY22 $1.73BFY24 $2.63BFY25 $3.13B

Net Income

+892.0% YoY

$45.9MFY 2025

FY20 $-85.0MFY22 $-112.7MFY24 $4.6MFY25 $45.9M

Operating Income

+110.9% YoY

$7.4MFY 2025

FY20 $-50.8MFY22 $-102.9MFY24 $-67.6MFY25 $7.4M

EPS (Diluted)

+855.6% YoY

$0.86FY 2025

FY20 $-1.90FY22 $-2.23FY24 $0.09FY25 $0.86

Total Assets

+1.5% YoY

$3.85BFY 2025

FY20 $1.97BFY22 $2.54BFY24 $3.80BFY25 $3.85B

Op. Cash Flow

+27.1% YoY

$760.7MFY 2025

FY20 $88.9MFY22 $273.2MFY24 $598.6MFY25 $760.7M

Metric	FY 2025	FY 2024	FY 2022	FY 2020	FY 2019	FY 2018
Revenue	$3.13B +19.2%	$2.63B +51.8%	$1.73B +96.0%	$883.0M +30.8%	$674.9M +31.6%	$513.0M
Net Income	$45.9M +892.0%	$4.6M +104.1%	$-112.7M -32.6%	$-85.0M -58.2%	$-53.7M +15.8%	$-63.8M
Operating Income	$7.4M +110.9%	$-67.6M +34.3%	$-102.9M -102.4%	$-50.8M -8.2%	$-47.0M +2.6%	$-48.3M
EPS (Diluted)	$0.86 +855.6%	$0.09 +104.0%	$-2.23 -17.4%	$-1.90	—	—
Total Assets	$3.85B +1.5%	$3.80B +49.2%	$2.54B +29.0%	$1.97B +25.8%	$1.57B +88.2%	$834.0M
Operating Cash Flow	$760.7M +27.1%	$598.6M +119.1%	$273.2M +207.2%	$88.9M -25.3%	$119.0M +40.2%	$84.9M

AI Insight: HUBS Financial Trends

HubSpot achieved its first sustained operating profitability in Q4 2025–Q1 2026, with op income swinging from –$27M in Q1 2025 to +$28M in Q1 2026.

• Operating income turned positive and held: –$27M in Q1 2025 improved to +$48M in Q4 2025 and +$28M in Q1 2026.

• Revenue grew 23% year-over-year from $714M in Q1 2025 to $881M in Q1 2026, sustaining consistent acceleration.

• Operating cash flow rose from $118M in Q2 2024 to $247M in Q4 2025, with Q1 2026 at $199M — a strong sequential seasonal dip.

• Equity declined from $2,066M in Q4 2025 to $1,997M in Q1 2026, a modest sequential dip worth monitoring.

⚠ Net income dropped from $54M in Q4 2025 to $33M in Q1 2026 — confirm whether Q1 seasonality or rising costs are the driver.

⚠ Total debt data is absent across all periods; leverage picture remains unclear without this input.

⚠ Equity fell ~$69M quarter-over-quarter in Q1 2026 despite positive net income — watch for buybacks or other capital outflows.

AI Insight: HUBS Ratio Trends

HubSpot crossed into consistent profitability in Q3 2025, with Q4 2025 delivering the strongest margins in the visible dataset at 5.7% operating and 9.3% ROIC.

• Operating margin improved from -3.9% in Q1 2025 to 5.7% in Q4 2025, marking a decisive swing to positive territory.

• ROIC turned positive in Q3 2025 at 2.4%, then surged to 9.3% in Q4 2025, reversing six quarters of negative returns.

• ROE followed the same trajectory, rising from -4.3% in Q1 2025 to 10.5% in Q4 2025 and settling at 6.5% in Q1 2026.

• Q1 2026 shows a sequential pullback: operating margin dipped from 5.7% to 3.2%, consistent with typical seasonal softness.

⚠ Q1 2026 ROIC slipped to 5.6% from Q4 2025's 9.3% — monitor whether this is seasonal or signals margin momentum stalling.

⚠ D/E data is absent across all periods; leverage profile cannot be assessed, leaving balance-sheet risk unquantified.

⚠ Profitability history shows sharp swings — Q1 quarters have been weakest. Durability of positive margins beyond Q4 seasonality remains unproven.

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Available Research

13F Pro tracks comprehensive data for HUBSPOT INC including:

SEC EDGAR filings (10-K, 10-Q, 8-K)

XBRL financial facts (revenue, EPS, margins)

Insider transactions (Form 4)

Institutional 13F holdings

Quality rankings (32 signals)

AI analyst debates & daily meetings

Historical financial trends

Peer comparison & sector analysis

Top Institutional Holders of HUBS

BlackRock, Inc.
$1.0B4,098,507 sh
VANGUARD PORTFOLIO MANAGEMENT LLC
$698.5M2,861,445 sh
VANGUARD CAPITAL MANAGEMENT LLC
$554.5M2,271,588 sh
Pictet Asset Management Holding SA
$534.0M2,188,191 sh
FMR LLC
$426.8M1,748,271 sh
AQR CAPITAL MANAGEMENT LLC
$397.4M1,628,169 sh
TWO SIGMA INVESTMENTS, LP
$328.2M1,344,621 sh
MORGAN STANLEY
$309.3M1,267,287 sh
STATE STREET CORP
$305.2M1,250,224 sh
GEODE CAPITAL MANAGEMENT, LLC
$244.3M1,003,295 sh

Fund	Value	Shares
BlackRock, Inc.	$1.0B	4,098,507
VANGUARD PORTFOLIO MANAGEMENT LLC	$698.5M	2,861,445
VANGUARD CAPITAL MANAGEMENT LLC	$554.5M	2,271,588
Pictet Asset Management Holding SA	$534.0M	2,188,191
FMR LLC	$426.8M	1,748,271
AQR CAPITAL MANAGEMENT LLC	$397.4M	1,628,169
TWO SIGMA INVESTMENTS, LP	$328.2M	1,344,621
MORGAN STANLEY	$309.3M	1,267,287
STATE STREET CORP	$305.2M	1,250,224
GEODE CAPITAL MANAGEMENT, LLC	$244.3M	1,003,295

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Is HUBS a good stock to buy?

13F Pro's AI-powered analysis of HUBSPOT INC (HUBS) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Technology sector (listed on NYSE). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for HUBS are available on the HUBS stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing.

Which hedge funds own HUBS?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling HUBS. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of HUBSPOT INC's investment landscape.