What is the 13F Pro Quality Score for ROKU?

13F Pro ranks ROKU, INC (ROKU) on the 13F Pro Quality Score, a 0–100 composite of 32 fundamental signals including return on invested capital, free cash flow consistency, balance-sheet strength, earnings quality, growth durability, and valuation discipline. The score refreshes after each 10-K and 10-Q filing on SEC EDGAR. View ROKU's current score at https://13fpro.ai/company/ROKU (free sign-up required for the full ranking).

Where does 13F Pro source ROKU data?

All ROKU, INC fundamentals and ownership data come directly from SEC EDGAR. ROKU, INC files with the SEC under CIK 1428439. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

What sector is ROKU in?

ROKU, INC (ROKU) is classified in the Communication Services sector. 13F Pro publishes sector-level fund flow analysis and quality leaders at https://13fpro.ai/research/sector/communication-services.

What drives ROKU's revenue?

Per ROKU, INC's latest 10-Q filed with the SEC on 2026-08-06, the biggest revenue drivers are: Advertising ($672.8M, +25% YoY); Subscriptions ($548.2M, +26% YoY); Devices ($133.7M, -1% YoY). Figures are extracted from the filing text and machine-verified against the document. Full breakdown at https://13fpro.ai/company/ROKU.

What are ROKU's largest expenses?

ROKU, INC's latest 10-Q reports these as the largest expense items: Sales and marketing ($223.2M, -8% YoY); General and administrative ($124.6M, +25% YoY); Research and development ($179.7M, +1% YoY). Sourced directly from SEC EDGAR filing text for Q2 FY2026 (quarter ended June 30, 2026).

How often is ROKU research updated on 13F Pro?

ROKU's fundamentals refresh within hours of each new 10-K or 10-Q filing on SEC EDGAR. Institutional ownership updates after each quarterly 13F filing window. Insider transactions update after each Form 4 filing. The 13F Pro Quality Score recalculates after every fundamentals refresh.

ROKU, INC(ROKU)Stock Analysis

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13F Pro Quality Score

66.7/100

Rank #405 of 2,961 stocksTOP 25%

View Communication Services peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Nov 14, 2026.

Revenue Growth

80.1/100

Profitability

67.7/100

Balance Sheet

80.7/100

Earnings Quality

57.3/100

Free Cash Flow

62.9/100

Institutional Flow

34.6/100

Revenue Scale

78.4/100

Dilution Risk

19.8/100

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Why ROKU Scores 67/100

exact factor attribution · 2026-09-11

ROKU's composite is driven by revenue growth and scale, held back by shareholder dilution. Bars show each factor's exact push vs. a median company, using the same weights the ranking engine applies.

Revenue growth

+6.0 pts

80th pct

Scale

+4.3 pts

78th pct

Capital efficiency

+3.1 pts

81th pct

Profitability

+2.7 pts

68th pct

Free cash flow

+1.9 pts

63th pct

Earnings quality

+0.7 pts

57th pct

Earnings growth

+0.3 pts

56th pct

Institutional flow

-0.8 pts

35th pct

Shareholder dilution

-1.5 pts

20th pct

Latest change (2026-08-06): 61 → 57 · ↓ Revenue growth 77→63

Factor percentiles are cross-sectional ranks across the ~2,800-stock scored universe, computed from SEC EDGAR filings. Not investment advice.

ROKU Stock Analysis & AI Quality Score

Data updated 2026-09-11

AI stock analysis and institutional research for ROKU, INC (ROKU), a Communication Services sector company. 13F Pro's AI-powered ranking engine scores ROKU at 66.7/100 on a 32-signal composite quality model, placing it at rank #405 of 2,961 stocks — the top 25% of the AI-ranked universe. ROKU scores in the top quartile across balance sheet strength (80.7), revenue growth (80.1), revenue scale (78.4). Areas of concern include institutional flow (34.6), which score below median versus the broader universe. Shareholder dilution risk is elevated at 19.8/100, reflecting ongoing share issuance or stock-based compensation. Based on the latest XBRL financial filings (Q2 2026), ROKU, INC reports quarterly revenue of $1.4B, net income of $164.2M, free cash flow of $280.9M. Top institutional holders of ROKU by reported 13-F value include BlackRock, VANGUARD CAPITAL MANAGEMENT, VANGUARD PORTFOLIO MANAGEMENT, based on the most recent SEC filings. ROKU trades on the Nasdaq exchange and files with the SEC under CIK 1428439. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate ROKU daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for ROKU, INC directly from SEC EDGAR. ROKU, INC's 13F Pro composite quality score has ranged between 38 and 72 since 2021, currently 66.7 — an improving long-term trajectory across 68 quarterly and live scoring snapshots.

✦

Fun facts about ROKU, INC

Quirks, history, and lore behind ROKU — the kind of stuff that makes a stock memorable.

1
The Basics
U.S. technology/media company · listed on Nasdaq · headquartered in California · sells both hardware and advertising.
2
The Numbers
Roughly $3–4 billion in annual revenue, with over 80 million active accounts — it makes most of its money from ads, not the devices it sells.
3
The History
Founded in 2002 by a former Netflix executive who wanted to build a dedicated internet TV box after Netflix decided not to ship one themselves.
4
The Secret
The hardware is practically sold at cost — the real prize is owning the home screen that millions of Americans stare at before picking what to watch.
5
The Lore
Its operating system quietly powers 1 in 3 smart TVs sold in the U.S., making it the most-used streaming platform in the country by hours watched.
6
The Giveaway
That little purple remote with the private listening headphone jack — and a streaming channel store named after the Japanese word for 'six.'

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What's Driving ROKU's Business? Latest 10-Q Breakdown

✓ 36/36 datapoints verified

AI-extracted from ROKU, INC's 10-Q filed 2026-08-06 — Q2 FY2026 (quarter ended June 30, 2026). Every figure is machine-verified against the filing text on SEC EDGAR.

Roku swung to $164.2M net income on $1,354.7M revenue (+22% YoY), driven by 25% Advertising and 26% Subscriptions growth, while agreeing to be acquired by Fox Corporation for cash-plus-stock consideration.

Biggest Revenue Drivers

Advertising$672.8M+25% YoY

Driven by a 40% increase in video ad impressions from higher user engagement and streaming hours, partially offset by a 12% decrease in average price per impression

Subscriptions$548.2M+26% YoY

Driven by an 11% increase in number of subscriptions and 25% increase in average price per subscription, plus expansion of owned/operated services including Frndly TV and Howdy

Biggest Revenue Drivers

Total revenue: $1,354.7M+22% YoY

Advertising$672.8M+25% YoY

Driven by a 40% increase in video ad impressions from higher user engagement and streaming hours, partially offset by a 12% decrease in average price per impression

Subscriptions$548.2M+26% YoY

Driven by an 11% increase in number of subscriptions and 25% increase in average price per subscription, plus expansion of owned/operated services including Frndly TV and Howdy

Devices$133.7M-1% YoY

Volume of devices shipped fell 31% on lower streaming player sales, offset by a 35% higher average selling price from more Roku-branded TV sales

Largest Expense Items

Sales and marketing$223.2M-8% YoY

Lower marketing expenses of $28.5M, partially offset by a $7.0M increase in personnel expenses

General and administrative$124.6M+25% YoY

$18.7M of merger-related costs tied to the Fox transaction and $13.4M higher non-income based taxes, partially offset by lower legal and consulting expenses

Research and development$179.7M+1% YoY

Higher cloud hosting and consulting expenses of $5.9M, partially offset by lower personnel expenses from decreased stock-based compensation

Margins: Total gross profit margin rose to 50% from 45% a year ago, led by Advertising gross margin expanding to 32% from 27% on higher ad pricing leverage; Devices gross profit turned positive at $26.9M versus a small loss, aided by an IEEPA tariff refund lowering freight costs.

Watch Items from the Filing

Roku agreed to be acquired by Fox Corporation (0.9693 Fox shares plus $96.00 cash per share); the deal carries an $866.1M termination fee payable by Roku and is expected to close in H1 2027, subject to stockholder and antitrust approvals.
Customer J accounted for 12% of total net revenue in both the three and six months ended June 30, 2026, primarily attributable to the Advertising segment.
Amazon, Best Buy, Target, and Walmart together accounted for 79% of Devices revenue in the quarter, down from 83% a year ago, indicating continued heavy retail channel concentration.
The top three streaming services excluding The Roku Channel represented more than half of all hours streamed on the platform in the quarter, concentrating engagement in a small number of content partners.
Cost of revenue, subscriptions rose 34% YoY to $321.4M on higher licensing and content costs, growing faster than Subscriptions revenue's 26% gain and compressing that segment's margin expansion.

AI-extracted and verified against SEC EDGAR filing text. Not investment advice.

Read the full 10-Q on SEC EDGAR →Share on X

Revenue

Q2 2026

$1.4B

Net Income

Q2 2026

$164.2M

Free Cash Flow

Q2 2026

$280.9M

ROIC

Q2 2026

20.7%

Period

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro

Revenue

+15.2% YoY

$4.74BFY 2025

FY22 $3.13BFY23 $3.48BFY24 $4.11BFY25 $4.74B

Net Income

+168.3% YoY

$88.4MFY 2025

FY22 $-498.0MFY23 $-709.6MFY24 $-129.4MFY25 $88.4M

Operating Income

+97.4% YoY

$-5.6MFY 2025

FY22 $-530.9MFY23 $-792.4MFY24 $-218.2MFY25 $-5.6M

EPS (Diluted)

+166.3% YoY

$0.59FY 2025

FY22 $-3.62FY23 $-5.01FY24 $-0.89FY25 $0.59

Total Assets

+3.0% YoY

$4.43BFY 2025

FY22 $4.41BFY23 $4.26BFY24 $4.30BFY25 $4.43B

Total Debt

—FY 2025

FY22 $80.0MFY23 $0.00FY24 —FY25 —

Op. Cash Flow

+121.8% YoY

$483.7MFY 2025

FY22 $11.8MFY23 $255.9MFY24 $218.0MFY25 $483.7M

Free Cash Flow

+124.6% YoY

$478.4MFY 2025

FY22 $-149.9MFY23 $173.2MFY24 $213.0MFY25 $478.4M

Metric	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Revenue	$4.74B +15.2%	$4.11B +18.0%	$3.48B +11.5%	$3.13B +13.1%	$2.76B +55.5%	$1.78B
Net Income	$88.4M +168.3%	$-129.4M +81.8%	$-709.6M -42.5%	$-498.0M -305.5%	$242.4M +1484.5%	$-17.5M
Operating Income	$-5.6M +97.4%	$-218.2M +72.5%	$-792.4M -49.3%	$-530.9M -325.8%	$235.1M +1260.8%	$-20.3M
EPS (Diluted)	$0.59 +166.3%	$-0.89 +82.2%	$-5.01 -38.4%	$-3.62 -311.7%	$1.71 +1321.4%	$-0.14
Total Assets	$4.43B +3.0%	$4.30B +1.0%	$4.26B -3.4%	$4.41B +8.1%	$4.08B +79.8%	$2.27B
Total Debt	—	—	$0.00 -100.0%	$80.0M -11.0%	$89.9M -5.1%	$94.7M
Operating Cash Flow	$483.7M +121.8%	$218.0M -14.8%	$255.9M +2069.2%	$11.8M -94.8%	$228.1M +53.9%	$148.2M
Free Cash Flow	$478.4M +124.6%	$213.0M +22.9%	$173.2M +215.6%	$-149.9M -179.7%	$188.0M +185.7%	$65.8M

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Available Research

13F Pro tracks comprehensive data for ROKU, INC including:

SEC EDGAR filings (10-K, 10-Q, 8-K)

XBRL financial facts (revenue, EPS, margins)

Insider transactions (Form 4)

Institutional 13F holdings

Quality rankings (32 signals)

AI analyst debates & daily meetings

Historical financial trends

Peer comparison & sector analysis

Top Institutional Holders of ROKU

BlackRock, Inc.
$1.8B13,381,980 sh
VANGUARD CAPITAL MANAGEMENT LLC
$818.6M5,926,115 sh
VANGUARD PORTFOLIO MANAGEMENT LLC
$811.7M5,875,815 sh
FMR LLC
$733.6M5,310,616 sh
Pentwater Capital Management LP
$597.5M4,325,000 sh
STATE STREET CORP
$568.5M4,115,278 sh
BALYASNY ASSET MANAGEMENT L.P.
$434.8M3,147,789 sh
GEODE CAPITAL MANAGEMENT, LLC
$424.0M3,064,548 sh
GOLDMAN SACHS GROUP INC
$366.0M2,649,231 sh
SCHRODER INVESTMENT MANAGEMENT GROUP
$286.3M2,072,383 sh

Fund	Value	Shares
BlackRock, Inc.	$1.8B	13,381,980
VANGUARD CAPITAL MANAGEMENT LLC	$818.6M	5,926,115
VANGUARD PORTFOLIO MANAGEMENT LLC	$811.7M	5,875,815
FMR LLC	$733.6M	5,310,616
Pentwater Capital Management LP	$597.5M	4,325,000
STATE STREET CORP	$568.5M	4,115,278
BALYASNY ASSET MANAGEMENT L.P.	$434.8M	3,147,789
GEODE CAPITAL MANAGEMENT, LLC	$424.0M	3,064,548
GOLDMAN SACHS GROUP INC	$366.0M	2,649,231
SCHRODER INVESTMENT MANAGEMENT GROUP	$286.3M	2,072,383

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Is ROKU a good stock to buy?

13F Pro's AI-powered analysis of ROKU, INC (ROKU) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Communication Services sector (listed on Nasdaq). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for ROKU are available on the ROKU stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing. ROKU is classified as a large company.

Which hedge funds own ROKU?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling ROKU. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of ROKU, INC's investment landscape.