Baozun Inc.(BZUN)Stock Analysis
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Pending next ranking run
This company passes all size and coverage filters but hasn't been included in the latest quarterly ranking run. Rankings refresh on Jan 1, Apr 1, Jul 1, Oct 1.
Financial data, filings, and institutional holdings below are still tracked in full — only the proprietary quality composite is unavailable for this name.
BZUN Stock Analysis & AI Quality Score
Data updated 2026-07-26AI stock analysis and institutional research for Baozun Inc. (BZUN), a Consumer Discretionary sector company. BZUN is not currently included in 13F Pro's AI-ranked quality universe — this company passes all size and coverage filters but hasn't been included in the latest quarterly ranking run. rankings refresh on jan 1, apr 1, jul 1, oct 1. Based on the latest XBRL financial filings (FY 2025), Baozun Inc. reports quarterly revenue of $1.4B, net income of $-34.6M, an operating margin of 0.6%. Top institutional holders of BZUN by reported 13-F value include SCHRODER INVESTMENT MANAGEMENT GROUP, ACADIAN ASSET MANAGEMENT, TWO SIGMA INVESTMENTS, based on the most recent SEC filings. BZUN trades on the Nasdaq exchange and files with the SEC under CIK 1625414. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate BZUN daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for Baozun Inc. directly from SEC EDGAR.
Revenue
FY 2025
$1.4B
Net Income
FY 2025
$-34.6M
Free Cash Flow
FY 2025
$44.9M
Operating Margin
FY 2025
0.6%
ROIC
FY 2025
1.2%
Revenue & Net Income
Earnings Per Share
Key Financials Over Time
Export Financial Table · ProRevenue
+670.5% YoYNet Income
+81.3% YoYOperating Income
+107.0% YoYEPS (Diluted)
+80.6% YoYTotal Assets
-5.1% YoYTotal Debt
+3.3% YoYOp. Cash Flow
-40.6% YoYFree Cash Flow
+245.6% YoY| Metric | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|---|---|
| Revenue | $9.95B +670.5% | $1.29B -85.4% | $8.81B +4.9% | $8.40B -10.6% | $9.40B +6.2% | $8.85B |
| Net Income | $-34.6M +81.3% | $-185.2M +33.5% | $-278.4M +57.4% | $-653.3M -197.2% | $-219.8M -151.6% | $426.0M |
| Operating Income | $8.1M +107.0% | $-114.8M +44.4% | $-206.4M -720.0% | $33.3M +374.1% | $7.0M -98.7% | $558.7M |
| EPS (Diluted) | $-0.20 +80.6% | $-1.03 +34.0% | $-1.56 +56.2% | $-3.56 -249.0% | $-1.02 -145.7% | $2.23 |
| Total Assets | $9.69B -5.1% | $10.21B -2.6% | $10.47B +3.5% | $10.12B -17.8% | $12.32B +17.6% | $10.47B |
| Total Debt | $172.7M +3.3% | $167.3M -85.0% | $1.12B +657.4% | $147.3M -59.0% | $359.1M -79.6% | $1.76B |
| Operating Cash Flow | $60.1M -40.6% | $101.3M -77.4% | $448.3M +17.2% | $382.6M +498.1% | $-96.1M -131.0% | $310.0M |
| Free Cash Flow | $44.9M +245.6% | $-30.8M -110.9% | $283.2M +61.3% | $175.6M +146.0% | $-381.7M -291.8% | $199.0M |
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Top Institutional Holders of BZUN
SCHRODER INVESTMENT MANAGEMENT GROUP
$6.9M2,414,558 shACADIAN ASSET MANAGEMENT LLC
$6.0M2,116,457 shTWO SIGMA INVESTMENTS, LP
$3.2M1,114,919 shARROWSTREET CAPITAL, LIMITED PARTNERSHIP
$2.5M890,508 shMARSHALL WACE, LLP
$2.2M780,391 shDIMENSIONAL FUND ADVISORS LP
$1.6M568,534 shSUSQUEHANNA INTERNATIONAL GROUP, LLP
$1.6M552,700 shMORGAN STANLEY
$1.5M526,315 shCITADEL ADVISORS LLC
$1.4M499,047 shFirst Beijing Investment Ltd
$1.2M432,828 sh
| Fund | Value | Shares |
|---|---|---|
| SCHRODER INVESTMENT MANAGEMENT GROUP | $6.9M | 2,414,558 |
| ACADIAN ASSET MANAGEMENT LLC | $6.0M | 2,116,457 |
| TWO SIGMA INVESTMENTS, LP | $3.2M | 1,114,919 |
| ARROWSTREET CAPITAL, LIMITED PARTNERSHIP | $2.5M | 890,508 |
| MARSHALL WACE, LLP | $2.2M | 780,391 |
| DIMENSIONAL FUND ADVISORS LP | $1.6M | 568,534 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.6M | 552,700 |
| MORGAN STANLEY | $1.5M | 526,315 |
| CITADEL ADVISORS LLC | $1.4M | 499,047 |
| First Beijing Investment Ltd | $1.2M | 432,828 |
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Popular Research
Is BZUN a good stock to buy?
13F Pro's AI-powered analysis of Baozun Inc. (BZUN) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Consumer Discretionary sector (listed on Nasdaq). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for BZUN are available on the BZUN stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing. BZUN is classified as a small company.
Which hedge funds own BZUN?
Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling BZUN. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of Baozun Inc.'s investment landscape.