What does Advisory Alpha, LLC hold?

Advisory Alpha, LLC's 13F holdings are disclosed quarterly in Form 13F-HR filings on SEC EDGAR. Full top-holdings list, quarter-over-quarter position changes, and sector allocation breakdown are available at https://13fpro.ai/research/fund/1576762.

What is Advisory Alpha, LLC's AUM?

Advisory Alpha, LLC reported approximately $4.1B in 13F-reportable AUM as of 2026-06-30. This figure reflects long US-listed positions disclosed on Form 13F-HR and excludes non-13F-reportable holdings (cash, short positions, certain derivatives, and non-US securities). Separately, the firm reported $4.4B in total regulatory AUM (RAUM) on its most recent Form ADV filing.

Where does 13F Pro source Advisory Alpha, LLC's holdings?

All Advisory Alpha, LLC holdings data comes directly from SEC EDGAR Form 13F-HR filings under CIK 1576762. Data refreshes automatically each quarter as new 13F filings are submitted (typically within 45 days of quarter-end). 13F Pro applies no third-party rewrites or estimates.

How often is Advisory Alpha, LLC's 13F data updated on 13F Pro?

Advisory Alpha, LLC's holdings update on 13F Pro within hours of each new Form 13F-HR filing on SEC EDGAR. Quarterly position changes, accumulation/distribution flags, and sector allocation are recalculated on each refresh.

Advisory Alpha, LLC

Institutional InvestorSimilar funds →SEC EDGAR: CIK 1576762

Institutional-grade research for retail investors

Sector Allocation

Other85.5%$3.5B
Technology5.8%$238.5M
Financials3.0%$120.6M
Consumer Discretionary1.2%$50.5M
Industrials1.2%$49.4M
Healthcare0.9%$36.9M
Consumer Staples0.7%$28.7M
Utilities0.5%$19.7M
Energy0.4%$17.1M
Materials0.3%$10.9M

AUM History

13fpro.ai/research/fund/advisory-alpha-llc-1576762

Conviction and streaks

Concentrating · top 10 = 47.8%

From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.

$Conviction hold8.4% weight · held 10 quarters

$Conviction hold7.4% weight · held 10 quarters

$Conviction hold6.3% weight · held 10 quarters

$Conviction hold5.9% weight · held 10 quarters

$Conviction hold4.9% weight · held 10 quarters

$Accumulating+279% shares · 9 quarters running

$Accumulating+553% shares · 9 quarters running

$Accumulating+86% shares · 8 quarters running

$Accumulating+278% shares · 8 quarters running

$Accumulating+371% shares · 8 quarters running

$IVZTrimming-48% shares · 7 quarters running

$Trimming-51% shares · 5 quarters running

$SPYTrimming-78% shares · 5 quarters running

$Trimming-53% shares · 5 quarters running

Largest positions — Q2 2026

SPDR
$343.7M
SPDR
$300.2M
SCHWAB
$257.5M
SELECT
$241.6M
SPDR
$201.6M
SPDR
$160.1M
SCHWAB
$137.2M
SPDR
$111.4M
SELECT
$104.9M
SSGA
$90.5M
VANGUARD
$84.4M
VANGUARD
$72.0M
SPDR
$69.1M
SELECT
$60.3M
SELECT
$57.5M
SPDR
$49.8M
SELECT
$49.5M
ISHARES
$49.1M
SELECT
$47.7M
DIMENSIONAL
$47.2M

Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.

13fpro.ai/research/fund/advisory-alpha-llc-1576762

Advisory Alpha, LLC 13F holdings — Q2 2026

$4.1B portfolio (+11.4% QoQ) · 571 holdings · Q2 2026 13F · top 10 are 48% of the stock portfolio

1
SPDR SERIES TRUST - ST STR P500GRW
$343.7M
8.4% of stocks
-2%This quarter—Since filed—Held
AIQuality—Est. buy—
2
SPDR SERIES TRUST - ST STR P500VAL
$300.2M
7.4% of stocks
-0.1%This quarter—Since filed—Held
AIQuality—Est. buy—
3
SCHWAB STRATEGIC TR - US MID-CAP ETF
$257.5M
6.3% of stocks
-2%This quarter—Since filed—Held
AIQuality—Est. buy—
4
SELECT SECTOR SPDR TR - ST STR TECHN ETF
$241.6M
5.9% of stocks
+5%This quarter—Since filed—Held
AIQuality—Est. buy—
5
SPDR INDEX SHS FDS - ST STR PO EX ETF
$201.6M
4.9% of stocks
-2%This quarter—Since filed—Held
AIQuality—Est. buy—
6
SPDR SERIES TRUST - ST SHOR CORP ETF
$160.1M
3.9% of stocks
+3%This quarter—Since filed—Held
AIQuality—Est. buy—
7
SCHWAB STRATEGIC TR - US SML CAP ETF
$137.2M
3.4% of stocks
-2%This quarter—Since filed—Held
AIQuality—Est. buy—
8
SPDR SERIES TRUST - ST PORT HIGH ETF
$111.4M
2.7% of stocks
-0.0%This quarter—Since filed—Held
AIQuality—Est. buy—
9
SELECT SECTOR SPDR TR - ST STR FINL ETF
$104.9M
2.6% of stocks
+3%This quarter—Since filed—Held
AIQuality—Est. buy—
10
SSGA ACTIVE ETF TR - ST STR BL LN ETF
$90.5M
2.2% of stocks
-3%This quarter—Since filed—Held
AIQuality—Est. buy—

#	Company	Value	Weight	This quarter	Since filed	Held	AI quality	Est. buy
1	SPDR SERIES TRUST - ST STR P500GRW	$343.7M	8.4%	-2%	—	—	—	—
2	SPDR SERIES TRUST - ST STR P500VAL	$300.2M	7.4%	-0.1%	—	—	—	—
3	SCHWAB STRATEGIC TR - US MID-CAP ETF	$257.5M	6.3%	-2%	—	—	—	—
4	SELECT SECTOR SPDR TR - ST STR TECHN ETF	$241.6M	5.9%	+5%	—	—	—	—
5	SPDR INDEX SHS FDS - ST STR PO EX ETF	$201.6M	4.9%	-2%	—	—	—	—
6	SPDR SERIES TRUST - ST SHOR CORP ETF	$160.1M	3.9%	+3%	—	—	—	—
7	SCHWAB STRATEGIC TR - US SML CAP ETF	$137.2M	3.4%	-2%	—	—	—	—
8	SPDR SERIES TRUST - ST PORT HIGH ETF	$111.4M	2.7%	-0.0%	—	—	—	—
9	SELECT SECTOR SPDR TR - ST STR FINL ETF	$104.9M	2.6%	+3%	—	—	—	—
10	SSGA ACTIVE ETF TR - ST STR BL LN ETF	$90.5M	2.2%	-3%	—	—	—	—

All holdings — Advisory Alpha, LLC (Q2 2026)

Sort

571 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.

#		Company						Held		Source
11	—	VANGUARD SCOTTSDALE FDS - INT-TERM CORPetf/fund	—	$84.4M	2.1%	1.02M	+2%	—	—	13F
12	—	VANGUARD SCOTTSDALE FDS - SHORT TERM TREASetf/fund	—	$72.0M	1.8%	1.24M	+2%	—	—	13F
13	—	SPDR INDEX SHS FDS - ST PORT MARK ETFetf/fund	—	$69.1M	1.7%	1.34M	+0.4%	—	—	13F
14	—	SELECT SECTOR SPDR TR - ST STR CARE ETFetf/fund	—	$60.3M	1.5%	380K	+0.9%	—	—	13F
15	—	SELECT SECTOR SPDR TR - ST STR INDL ETFetf/fund	—	$57.5M	1.4%	310K	-10%	—	—	13F
16	—	SPDR SERIES TRUST - ST STR BACKE ETFetf/fund	—	$49.8M	1.2%	2.23M	+3%	—	—	13F
17	—	SELECT SECTOR SPDR TR - ST STR STAPL ETFetf/fund	—	$49.5M	1.2%	596K	+23%	—	—	13F
18	—	ISHARES TR - CONV BD ETFetf/fund	—	$49.1M	1.2%	403K	-3%	—	—	13F
19	—	SELECT SECTOR SPDR TR - ST STR DISCR ETFetf/fund	—	$47.7M	1.2%	407K	+2%	—	—	13F
20	—	DIMENSIONAL ETF TRUST - US CORE EQT MKTetf/fund	—	$47.2M	1.2%	913K	+8%	—	—	13F
21	—	VANGUARD INTL EQUITY INDEX F - FTSE SMCAP ETFetf/fund	—	$43.8M	1.1%	284K	-1%	—	—	13F
22	$AAPL	Apple Inc.	Technology	$42.7M	1.1%	148K	+1%	5+ qtrsAdded 3 qtrs in a row	75.7	13F
23	—	SCHWAB STRATEGIC TR - US TIPS ETFetf/fund	—	$41.9M	1.0%	1.58M	+0.1%	—	—	13F
24	$STT	STATE STREET CORPetf/fund	Financials	$40.2M	1.0%	913K	-0.4%	5+ qtrs	71.5	13F
25	—	VANGUARD SCOTTSDALE FDS - LG-TERM COR BDetf/fund	—	$40.0M	1.0%	531K	+0.7%	—	—	13F
26	—	FIRST TR EXCH TRADED FD III - PFD SECS INC ETF	—	$39.1M	1.0%	2.18M	+2%
27	$NVDA	NVIDIA CORP	Technology	$39.0M	1.0%	195K	+7%
28	—	SCHWAB STRATEGIC TR - INT-TRM U.S TRES	—	$37.7M	0.9%	1.53M	-0.2%
29	—	SELECT SECTOR SPDR TR - ST STR SVC ETF	—	$35.0M	0.9%	327K	-1%
30	—	VANGUARD SPECIALIZED FUNDS - DIV APP ETF	—	$33.0M	0.8%	139K	-4%
31	—	GLOBAL X FDS - GLB X MLP ENRG I	—	$29.8M	0.7%	404K	-2%
32	—	SPDR SERIES TRUST - ST LON TREAS ETF	—	$28.3M	0.7%	1.08M	+1%
33	$SNPS	SYNOPSYS INC	Technology	$27.8M	0.7%	413K	+2%
34	—	DIMENSIONAL ETF TRUST - INTL CORE EQT MK	—	$26.7M	0.7%	648K	+9%
35	—	DIMENSIONAL ETF TRUST - US SMALL CAP ETF	—	$26.4M	0.7%	320K	+8%
36	—	SPDR SERIES TRUST - ST STR RATE ETF	—	$24.9M	0.6%	807K	-5%
37	—	SPDR SERIES TRUST - ST STR AGGRE ETF	—	$24.4M	0.6%	956K	+2%
38	$MSFT	MICROSOFT CORP	Technology	$21.4M	0.5%	57K	+9%
39	—	VANGUARD INDEX FDS - MCAP VL IDXVIP	—	$21.3M	0.5%	108K	+6%
40	—	SELECT SECTOR SPDR TR - ST STR MATER ETF	—	$21.1M	0.5%	416K	-0.9%
41	—	SCHWAB STRATEGIC TR - US DIVIDEND EQ	—	$20.1M	0.5%	632K	+1%
42	—	SPDR SERIES TRUST - ST STR P500ETF	—	$19.5M	0.5%	222K	+0.5%
43	$AMZN	AMAZON COM INC	Consumer Discretionary	$17.4M	0.4%	73K	+4%
44	—	VANGUARD INDEX FDS - MCAP GR IDXVIP	—	$16.1M	0.4%	53K	+5%
45	—	DIMENSIONAL ETF TRUST - INTL SMALL CAP E	—	$16.0M	0.4%	456K	+8%
46	—	DIMENSIONAL ETF TRUST - US LARG VALU ETF	—	$15.6M	0.4%	395K	+6%
47	—	PACER FDS TR - US CASH COWS 100	—	$15.5M	0.4%	249K	-0.4%
48	—	SELECT SECTOR SPDR TR - ST STR ENERG ETF	—	$15.1M	0.4%	284K	-11%
49	—	DIMENSIONAL ETF TRUST - EMGR CRE EQT MNG	—	$14.7M	0.4%	365K	+7%
50	—	SELECT SECTOR SPDR TR - ST STR UTIL ETF	—	$14.5M	0.4%	320K	-52%
51	$GOOGL	Alphabet Inc.	Technology	$14.2M	0.3%	40K	+5%
52	—	INNOVATOR ETFS TRUST - US EQTY PWR BUF	—	$13.4M	0.3%	310K	+108%
53	$TSLA	Tesla, Inc.	Consumer Discretionary	$13.2M	0.3%	31K	+9%
54	$GOOG	Alphabet Inc.	Technology	$13.1M	0.3%	37K	+5%
55	—	SPDR SERIES TRUST - ST TERM HIGH ETF	—	$13.0M	0.3%	518K	-2%
56	$SPY	SPDR S&P 500 ETF TRUST	—	$11.9M	0.3%	16K	-15%
57	—	VANGUARD INDEX FDS - SM CP VAL ETF	—	$11.8M	0.3%	49K	+6%
58	—	INVESCO EXCH TRD SLF IDX FD - INVSCO BLSH 26	—	$11.7M	0.3%	508K	+7%
59	—	DIMENSIONAL ETF TRUST - INTERNATNAL VAL	—	$10.7M	0.3%	199K	+2%
60	—	ISHARES TR - CORE S&P MCP ETF	—	$10.5M	0.3%	136K	-0.1%
61	—	INVESCO EXCH TRD SLF IDX FD - BULETSHS 2027	—	$10.4M	0.3%	465K	+8%
62	—	VANGUARD INDEX FDS - SML CP GRW ETF	—	$10.0M	0.3%	27K	+4%
63	$META	Meta Platforms, Inc.	Technology	$9.8M	0.2%	17K	+20%
64	—	DIMENSIONAL ETF TRUST - US SMALL CAP ETF	—	$9.2M	0.2%	238K	+7%
65	—	DIMENSIONAL ETF TRUST - INTL SMALL CAP V	—	$9.1M	0.2%	228K	+7%
66	$LLY	ELI LILLY & Co	Healthcare	$8.7M	0.2%	7,238	+17%
67	$BRK.B	BERKSHIRE HATHAWAY INC	Financials	$8.4M	0.2%	17K	+17%
68	$AMAT	APPLIED MATERIALS INC /DE	Technology	$7.9M	0.2%	11K	-6%
69	$CAT	CATERPILLAR INC	Industrials	$7.6M	0.2%	7,135	+18%
70	$PG	PROCTER & GAMBLE Co	Consumer Staples	$7.3M	0.2%	50K	+116%
71	—	VANGUARD INDEX FDS - TOTAL STK MKT	—	$7.2M	0.2%	20K	-0.7%
72	—	VANGUARD INDEX FDS - GROWTH ETF	—	$7.2M	0.2%	83K	+479%
73	—	INVESCO EXCH TRD SLF IDX FD - INVSCO 28 HYCORP	—	$7.1M	0.2%	327K	+8%
74	—	J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF	—	$6.9M	0.2%	137K	-5%
75	$JPM	JPMORGAN CHASE & CO	Financials	$6.7M	0.2%	20K	+51%
76	$WMT	Walmart Inc.	Consumer Staples	$6.6M	0.2%	58K	+11%
77	—	VANGUARD MALVERN FDS - STRM INFPROIDX	—	$5.8M	0.1%	116K	+29%
78	—	INNOVATOR ETFS TRUST - US EQTY PWR BUF	—	$5.7M	0.1%	137K	+271%
79	$JNJ	JOHNSON & JOHNSON	Healthcare	$5.6M	0.1%	22K	+34%
80	$XOM.R34088	EXXON MOBIL CORP	Energy	$5.3M	0.1%	38K	+7%
81	—	INNOVATOR ETFS TRUST - US EQTY PWR BUF	—	$5.1M	0.1%	119K	+6%
82	—	INVESCO EXCH TRD SLF IDX FD - BULETSHS 2029 HG	—	$4.9M	0.1%	230K	+5%
83	$IAU	ISHARES GOLD TRUST	Financials	$4.5M	0.1%	60K	-4%
84	—	INNOVATOR ETFS TRUST - US EQTY PWR BUF	—	$4.1M	0.1%	87K	+43%
85	—	FIRST TR EXCHANGE-TRADED FD - SHS	—	$4.1M	0.1%	83K	+22%
86	—	VANGUARD INDEX FDS - S&P 500 ETF SHS	—	$4.0M	0.1%	5,746	-36%
87	$GE	GENERAL ELECTRIC CO	Industrials	$3.9M	0.1%	11K	+20%
88	$NFLX	NETFLIX INC	Communication Services	$3.9M	0.1%	54K	+10%
89	—	INVESCO EXCH TRD SLF IDX FD - BULLETSHS 2030	—	$3.8M	0.1%	148K	+1%
90	$NEE	NEXTERA ENERGY INC	Utilities	$3.7M	0.1%	42K	+55%
91	$AMD	ADVANCED MICRO DEVICES INC	Technology	$3.7M	0.1%	6,365	-22%
92	—	AIM ETF PRODUCTS TRUST - ALLIA US AUG ETF	—	$3.5M	0.1%	104K	-3%
93	—	J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM	—	$3.5M	0.1%	62K	+18%
94	$IVZ	Invesco Ltd.	Financials	$3.5M	0.1%	177K	-23%
95	—	FIRST TR EXCHANGE-TRADED FD - SHS	—	$3.5M	0.1%	72K	-17%
96	$KLAC	KLA CORP	Technology	$3.4M	0.1%	11K	+893%
97	—	INNOVATOR ETFS TRUST - US EQTY PWR BUF	—	$3.4M	0.1%	70K	-49%
98	—	ISHARES TR - CORE S&P500 ETF	—	$3.4M	0.1%	4,534	+13%
99	—	VANGUARD INDEX FDS - VALUE ETF	—	$3.4M	0.1%	15K	-4%
100	$PANW	Palo Alto Networks Inc	Technology	$3.3M	0.1%	9,818	+54%
101	$V	VISA INC.	Financials	$3.3M	0.1%	9,745	+24%
102	$PM	Philip Morris International Inc.	Consumer Staples	$3.3M	0.1%	18K	+14%
103	$NSA	National Storage Affiliates Trust	Real Estate	$3.2M	0.1%	73K	—
104	—	INNOVATOR ETFS TRUST - US EQT PWR BUF	—	$3.2M	0.1%	76K	+53%
105	$HD	HOME DEPOT, INC.	Consumer Discretionary	$3.2M	0.1%	8,934	+4%
106	—	INNOVATOR ETFS TRUST - US EQTY PWR BUF	—	$3.0M	0.1%	69K	+35%
107	—	FIRST TR EXCHANGE-TRADED FD - FIRST TR ENH NEW	—	$3.0M	0.1%	51K	-2%
108	$MU	MICRON TECHNOLOGY INC	Technology	$3.0M	0.1%	2,602	+39%
109	$DUK	Duke Energy CORP	Utilities	$3.0M	0.1%	23K	+23%
110	$IVZ	Invesco Ltd.	Financials	$2.9M	0.1%	18K	+311%
111	—	FIRST TR EXCHANGE TRADED FD - RISNG DIVD ACHIV	—	$2.9M	0.1%	36K	-8%
112	—	INNOVATOR ETFS TRUST - US EQTY PWR BF	—	$2.9M	0.1%	63K	-73%
113	$IBM	INTERNATIONAL BUSINESS MACHINES CORP	Technology	$2.9M	0.1%	10K	-2%
114	$UNH	UNITEDHEALTH GROUP INC	Healthcare	$2.8M	0.1%	6,777	+10%
115	$KO	COCA COLA CO	Consumer Staples	$2.8M	0.1%	34K	+38%
116	—	ISHARES TR - CORE DIV GRWTH	—	$2.8M	0.1%	37K	-2%
117	$CVX	CHEVRON CORP	Energy	$2.7M	0.1%	17K	+27%
118	$COST	COSTCO WHOLESALE CORP /NEW	Consumer Staples	$2.7M	0.1%	2,835	-0.1%
119	$LMT	LOCKHEED MARTIN CORP	Industrials	$2.6M	0.1%	5,113	-0.7%
120	—	SCHWAB STRATEGIC TR - US LCAP GR ETF	—	$2.6M	0.1%	77K	-43%
121	$BPRE	Bluerock Private Real Estate Fund	Other	$2.5M	0.1%	194K	New
122	$ABBV	AbbVie Inc.	Healthcare	$2.5M	0.1%	9,774	+18%
123	—	INNOVATOR ETFS TRUST - US EQTY PWR BUF	—	$2.5M	0.1%	53K	+10%
124	$IVZ	Invesco Ltd.	Financials	$2.4M	0.1%	100K	-50%
125	—	ISHARES TR - NATIONAL MUN ETF	—	$2.3M	0.1%	21K	+17%
126	$BNY	Bank of New York Mellon Corp	Financials	$2.3M	0.1%	16K	+12%
127	—	ISHARES TR - ISHARES SEMICDTR	—	$2.2M	0.1%	3,477	-20%
128	—	FIRST TR EXCHANGE-TRADED FD - CAP STRENGTH ETF	—	$2.2M	0.1%	23K	-9%
129	—	ISHARES TR - U.S. TECH ETF	—	$2.2M	0.1%	8,609	-4%
130	$INTC	INTEL CORP	Technology	$2.2M	0.1%	16K	+119%
131	$BAC	BANK OF AMERICA CORP /DE/	Financials	$2.1M	0.1%	37K	+2%
132	—	JANUS DETROIT STR TR - B-BBB CLO ETF	—	$2.1M	0.1%	44K	+28%
133	$SHW	SHERWIN WILLIAMS CO	Materials	$2.1M	0.1%	6,071	-2%
134	$DE	DEERE & CO	Industrials	$2.1M	0.1%	3,250	-76%
135	—	ISHARES TR - 0-3 MTH TREASURY	—	$2.0M	0.1%	20K	+22%
136	$MPC	Marathon Petroleum Corp	Energy	$2.0M	0.1%	7,968	-2%
137	—	STATE STR SPDR DOW JONES IND - UT SER 1	—	$2.0M	0.1%	3,815	-19%
138	$MS	MORGAN STANLEY	Financials	$1.9M	0.1%	9,219	+11%
139	—	VANGUARD WORLD FD - MEGA GRWTH IND	—	$1.9M	0.1%	21K	+536%
140	$MA	Mastercard Inc	Financials	$1.9M	0.1%	3,631	-3%
141	$NXPI	NXP Semiconductors N.V.	Technology	$1.8M	0.1%	6,575	+9%
142	—	ISHARES TR - SHRT NAT MUN ETF	—	$1.8M	0.1%	17K	+12%
143	—	VANECK ETF TRUST - URANI NUCLE ETF	—	$1.8M	0.0%	15K	-4%
144	$QCOM	QUALCOMM INC/DE	Technology	$1.8M	0.0%	9,549	+38%
145	$WT	WisdomTree, Inc.	Financials	$1.8M	0.0%	23K	-5%
146	—	VANECK ETF TRUST - SEMICONDUCTR ETF	—	$1.7M	0.0%	2,665	-20%
147	$CSCO	CISCO SYSTEMS, INC.	Technology	$1.7M	0.0%	15K	+31%
148	$MAR	MARRIOTT INTERNATIONAL INC /MD/	Consumer Discretionary	$1.7M	0.0%	4,536	+9%
149	$IVZ	Invesco Ltd.	Financials	$1.7M	0.0%	82K	+17%
150	—	TIDAL TRUST I - FUND GRAN US ETF	—	$1.7M	0.0%	60K	+379%

What changed in Q2 2026

Against the previous quarter's 13F: 65 new, 291 added to, 183 trimmed, 36 sold out. Share-count changes; largest moves by dollar size first.

New positions (65)

$BPREBluerock Private Real Estate Fund$2.5M
first bought this quarter
$MRVLMarvell Technology, Inc.$1.5M
first bought this quarter
$ALABAstera Labs, Inc.$1.5M
first bought this quarter
DIREXION SHARES ETF TRUST - DAI SEM BUL ETF$1.0M
first bought this quarter
$TTMITTM TECHNOLOGIES INC$973K
first bought this quarter
$SPCXSPACE EXPLORATION TECHNOLOGIES CORP$866K
first bought this quarter

+59 more in the Excel export

Added to (291)

SELECT SECTOR SPDR TR - ST STR TECHN ETF+5%
now $241.6M
SELECT SECTOR SPDR TR - ST STR STAPL ETF+23%
now $49.5M
INNOVATOR ETFS TRUST - US EQTY PWR BUF+108%
now $13.4M
VANGUARD INDEX FDS - GROWTH ETF+479%
now $7.2M
SPDR SERIES TRUST - ST SHOR CORP ETF+3%
now $160.1M
$PGPROCTER & GAMBLE Co+116%
now $7.3M · held 5+ qtrs, 4 adds in a row

+285 more in the Excel export

Trimmed (183)

SELECT SECTOR SPDR TR - ST STR UTIL ETF-52%
now $14.5M
INNOVATOR ETFS TRUST - US EQTY PWR BF-73%
now $2.9M
SPDR SERIES TRUST - ST STR P500GRW-2%
now $343.7M
SELECT SECTOR SPDR TR - ST STR INDL ETF-10%
now $57.5M
$DEDEERE & CO-76%
now $2.1M · held 5+ qtrs
SCHWAB STRATEGIC TR - US MID-CAP ETF-2%
now $257.5M

+177 more in the Excel export

Sold out (36)

PROSHARES TRwas $987K
SCHWAB STRATEGIC TRwas $768K
$CTRACoterra Energy Inc.was $622K
held 4+ qtrs
VANGUARD WORLD FDwas $607K
VANECK ETF TRUSTwas $428K
INVESCO EXCH TRD SLF IDX FDwas $399K

+30 more in the Excel export

Firm AUM (Form ADV): $4.4B as of 2025-12-31 · SEC IAPD

Holdings by quarter

Every 13F Advisory Alpha, LLC has filed, 37 earlier quarters. Pick one to see what it held then.

Email me the moment this fund files its next 13FPro

Is it too late to follow Advisory Alpha?

Q2 2026 13F filed with the SEC on Aug 11, 2026. Prices are closing prices as of Oct 26, 2026.

Average quality of Advisory Alpha's top 20 holdings: 74/100 (our AI quality score, weighted by position size; 18 of the 20 are scored)

Top 10 since filing

+1.1%

Value-weighted move of the 10 largest stock positions

Turnover

Last quarter; 15% over the last 4

Top 10 weight

48%

Share of the stock portfolio in its 10 largest positions

Held 4+ quarters

93%

Share of portfolio value in positions held a year or more

Highest-quality names it owns(among its 100 largest positions)

The 8 highest-scoring companies in this portfolio are a Pro feature.

How these are measured

Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q2 2025 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.

Portfolio Overview

Advisory Alpha, LLC disclosed 571 positions worth $4.1B in its Form 13F-HR for Q2 2026. During the quarter the fund opened 65 new positions and exited 36 — including a new stake in $BPRE. The portfolio is most concentrated in Other (85.5% of disclosed assets). All figures are sourced directly from Advisory Alpha, LLC’s Form 13F-HR filing with the SEC under CIK 1576762.

Funds like this

managers whose biggest positions overlap Advisory Alpha's

PGIM Custom Harvest LLC$7.98B 13F book · 3 shared top holdingsSTTKLACNEE GLOBALT Investments LLC / GA$2.90B 13F book · 4 shared top holdingsSTTKLACPMDUK FLOW TRADERS U.S. LLC$2.43B 13F book · 3 shared top holdingsSTTIAUKLAC FAS Wealth Partners, Inc.$1.92B 13F book · 3 shared top holdingsSTTNEEDUK CATALYST FINANCIAL PARTNERS LLC$1.01B 13F book · 3 shared top holdingsSTTKLACPM HORIZON FINANCIAL SERVICES, LLC$260.77M 13F book · 3 shared top holdingsSTTSNPSDUK

Browse Top Institutional Investors

13F Pro tracks 8,700+ institutional investors filing 13F reports with the SEC.

Berkshire Hathaway Bridgewater Associates Citadel Advisors Renaissance Technologies Two Sigma Investments DE Shaw & Co Millennium Management AQR Capital Management Point72 Asset Management Tiger Global Management Vanguard Group BlackRock

to search all 8,700+ institutional filers.

AI-Powered Hedge Fund Analysis: Advisory Alpha, LLC

13F Pro is an AI hedge fund tracker and stock research platform. For Advisory Alpha, LLC (SEC CIK: 1576762), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.

Every holding in Advisory Alpha, LLC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.