HOWE & RUSLING INC
Sector Allocation
- Other34.1%$588.1M
- Technology22.3%$385.1M
- Financials11.2%$192.8M
- Healthcare7.5%$129.4M
- Industrials6.5%$112.2M
- Consumer Discretionary5.4%$93.5M
- Consumer Staples4.7%$80.6M
- Energy3.5%$61.3M
- Utilities2.9%$50.1M
- Materials0.7%$11.6M
AUM History
13fpro.ai/research/fund/howe-and-rusling-inc-769963
Conviction and streaks
Stable · top 10 = 32.4%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
- VANGUARD$77.1M
- ISHARES$64.4M
- ISHARES$63.9M
JPM
$62.2MAVGO
$61.0M- VANGUARD$54.4M
AAPL
$48.5M- ISHARES$45.9M
- ISHARES$43.7M
NVDA
$36.7MMSFT
$35.3MAMZN
$35.0MXOM.R34088
$31.9M- VANGUARD$31.4M
GOOG
$25.6MABBV
$24.6MMETA
$23.7MNEE
$23.6MCAT
$21.9MTJX
$20.8M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/howe-and-rusling-inc-769963
HOWE & RUSLING INC 13F holdings — Q2 2026
$1.7B portfolio (+12.5% QoQ) · 479 holdings · Q2 2026 13F · top 10 are 32% of the stock portfolio
- 1
VANGUARD INDEX FDS - TOTAL STK MKT
$77.1M
4.5% of stocks
+8%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
ISHARES TR - CORE S&P500 ETF
$64.4M
3.7% of stocks
+7%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
ISHARES TR - CORE S&P US GWT
$63.9M
3.7% of stocks
+0.3%This quarter—Since filed—HeldAIQuality—Est. buy— $62.2M
3.6% of stocks
+2%This quarter-7.2%Since filed5+ qtrsHeld$61.0M
3.5% of stocks
-0.1%This quarter-22.1%Since filed5+ qtrsHeld- 6
VANGUARD SCOTTSDALE FDS - INT-TERM CORP
$54.4M
3.2% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— $48.5M
2.8% of stocks
+0.6%This quarter+11.6%Since filed5+ qtrsHeld- 8
ISHARES TR - CORE S&P US VLU
$45.9M
2.7% of stocks
+16%This quarter—Since filed—HeldAIQuality—Est. buy— - 9
ISHARES TR - INTRM GOV CR ETF
$43.7M
2.5% of stocks
+4%This quarter—Since filed—HeldAIQuality—Est. buy— $36.7M
2.1% of stocks
+0.2%This quarter-0.7%Since filed5+ qtrsHeld
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VANGUARD INDEX FDS - TOTAL STK MKT | $77.1M | 4.5% | +8% | — | — | — | — | |
| 2 | ISHARES TR - CORE S&P500 ETF | $64.4M | 3.7% | +7% | — | — | — | — | |
| 3 | ISHARES TR - CORE S&P US GWT | $63.9M | 3.7% | +0.3% | — | — | — | — | |
| 4 | $62.2M | 3.6% | +2% | -7.2% | 5+ qtrs | 71.9#171 | Estimated buy price is Pro: unlock with a free trial | ||
| 5 | $61.0M | 3.5% | -0.1% | -22.1% | 5+ qtrs | 84.5#7 | Estimated buy price is Pro: unlock with a free trial | ||
| 6 | VANGUARD SCOTTSDALE FDS - INT-TERM CORP | $54.4M | 3.2% | +6% | — | — | — | — | |
| 7 | $48.5M | 2.8% | +0.6% | +11.6% | 5+ qtrs | 75.7#88 | Estimated buy price is Pro: unlock with a free trial | ||
| 8 | ISHARES TR - CORE S&P US VLU | $45.9M | 2.7% | +16% | — | — | — | — | |
| 9 | ISHARES TR - INTRM GOV CR ETF | $43.7M | 2.5% | +4% | — | — | — | — | |
| 10 | $36.7M | 2.1% | +0.2% | -0.7% | 5+ qtrs | 86.0#3 | Estimated buy price is Pro: unlock with a free trial |
All holdings — HOWE & RUSLING INC (Q2 2026)
479 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | MICROSOFT CORP | Technology | $35.3M | 2.0% | 95K | +5% | 5+ qtrsAdded 3 qtrs in a row | 79.8 | 13F | |
| 12 | AMAZON COM INC | Consumer Discretionary | $35.0M | 2.0% | 147K | +0.2% | 5+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 13 | EXXON MOBIL CORP | Energy | $31.9M | 1.9% | 233K | -0.5% | 5+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 14 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BDetf/fund | — | $31.4M | 1.8% | 397K | +8% | — | — | 13F |
| 15 | Alphabet Inc. | Technology | $25.6M | 1.5% | 72K | -0.3% | 5+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 16 | AbbVie Inc. | Healthcare | $24.6M | 1.4% | 98K | +12% | 5+ qtrsAdded 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 17 | Meta Platforms, Inc. | Technology | $23.7M | 1.4% | 42K | +1.0% | 5+ qtrsAdded 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 18 | NEXTERA ENERGY INC | Utilities | $23.6M | 1.4% | 269K | +0.7% | 5+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 19 | CATERPILLAR INC | Industrials | $21.9M | 1.3% | 21K | -0.1% | 5+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 20 | TJX COMPANIES INC /DE/ | Consumer Discretionary | $20.8M | 1.2% | 137K | +0.6% | 5+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 21 | MORGAN STANLEY | Financials | $20.0M | 1.2% | 96K | +1% | 5+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 22 | GOLDMAN SACHS GROUP INC | Financials | $18.8M | 1.1% | 19K | +1% | 5+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 23 | MICRON TECHNOLOGY INC | Technology | $18.4M | 1.1% | 16K | -15% | 5+ qtrsTrimmed 4 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 24 | Elevance Health, Inc. | Healthcare | $17.8M | 1.0% | 46K | +19% | 5+ qtrsAdded 4 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 25 | — | ISHARES TR - CORE S&P SCP ETFetf/fund | — | $16.8M | 1.0% | 113K | +14% | — | — | 13F |
| 26 | $ICE | Intercontinental Exchange, Inc. | Financials | $16.8M | 1.0% | 136K | -0.2% | |||
| 27 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $16.5M | 1.0% | 276K | +21% | |||
| 28 | $KO | COCA COLA CO | Consumer Staples | $16.4M | 0.9% | 201K | +0.8% | |||
| 29 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | — | $16.2M | 0.9% | 102K | -2% | |||
| 30 | $KLAC | KLA CORP | Technology | $15.9M | 0.9% | 53K | +917% | |||
| 31 | $CRWD | CrowdStrike Holdings, Inc. | Technology | $15.6M | 0.9% | 20K | -3% | |||
| 32 | $PM | Philip Morris International Inc. | Consumer Staples | $15.5M | 0.9% | 86K | -28% | |||
| 33 | — | VANGUARD SCOTTSDALE FDS - INTER TERM TREAS | — | $15.1M | 0.9% | 257K | +12% | |||
| 34 | $V | VISA INC. | Financials | $14.3M | 0.8% | 42K | +0.6% | |||
| 35 | $BAC | BANK OF AMERICA CORP /DE/ | Financials | $14.2M | 0.8% | 250K | +0.9% | |||
| 36 | $UNP | UNION PACIFIC CORP | Industrials | $14.1M | 0.8% | 52K | +1% | |||
| 37 | $PEP | PEPSICO INC | Consumer Staples | $13.8M | 0.8% | 102K | +2% | |||
| 38 | $HON | HONEYWELL INTERNATIONAL INC | Industrials | $13.6M | 0.8% | 61K | -50% | |||
| 39 | $HONA | Honeywell Aerospace Inc. | Industrials | $13.4M | 0.8% | 61K | New | |||
| 40 | $SYK | STRYKER CORP | Healthcare | $13.4M | 0.8% | 42K | +31% | |||
| 41 | $MCD | MCDONALDS CORP | Consumer Discretionary | $13.2M | 0.8% | 49K | -0.0% | |||
| 42 | $ASML | ASML HOLDING NV | Technology | $13.1M | 0.8% | 6,596 | -0.6% | |||
| 43 | — | VANGUARD INDEX FDS - MID CAP ETF | — | $12.6M | 0.7% | 157K | +379% | |||
| 44 | — | VANGUARD WORLD FD - MEGA CAP VAL ETF | — | $12.5M | 0.7% | 77K | +12% | |||
| 45 | $AMAT | APPLIED MATERIALS INC /DE | Technology | $12.4M | 0.7% | 17K | +0.7% | |||
| 46 | $CASY | CASEYS GENERAL STORES INC | Consumer Discretionary | $12.3M | 0.7% | 15K | -27% | |||
| 47 | $APH | AMPHENOL CORP /DE/ | Technology | $11.8M | 0.7% | 67K | -4% | |||
| 48 | $DTB | DTE ENERGY CO | Utilities | $11.7M | 0.7% | 77K | +1.0% | |||
| 49 | $CCK | CROWN HOLDINGS, INC. | Industrials | $11.7M | 0.7% | 105K | +2% | |||
| 50 | $GD | GENERAL DYNAMICS CORP | Industrials | $11.1M | 0.6% | 31K | +2% | |||
| 51 | $MA | Mastercard Inc | Financials | $10.9M | 0.6% | 21K | +7% | |||
| 52 | $RRC | RANGE RESOURCES CORP | Energy | $10.5M | 0.6% | 282K | +1.0% | |||
| 53 | $QCOM | QUALCOMM INC/DE | Technology | $10.4M | 0.6% | 56K | +4% | |||
| 54 | — | ISHARES TR - BROAD USD HIGH | — | $10.0M | 0.6% | 269K | +3% | |||
| 55 | $MDLZ | Mondelez International, Inc. | Consumer Staples | $9.8M | 0.6% | 169K | -13% | |||
| 56 | $CDNS | CADENCE DESIGN SYSTEMS INC | Technology | $9.6M | 0.6% | 26K | +3% | |||
| 57 | $EW | Edwards Lifesciences Corp | Healthcare | $9.2M | 0.5% | 102K | +0.7% | |||
| 58 | $COST | COSTCO WHOLESALE CORP /NEW | Consumer Staples | $9.1M | 0.5% | 9,728 | -0.8% | |||
| 59 | $MDT | Medtronic plc | Healthcare | $9.0M | 0.5% | 115K | +20% | |||
| 60 | $CMS | CMS ENERGY CORP | Utilities | $8.9M | 0.5% | 116K | +1% | |||
| 61 | $DHR | DANAHER CORP /DE/ | Healthcare | $8.5M | 0.5% | 44K | +10% | |||
| 62 | $CVX | CHEVRON CORP | Energy | $8.3M | 0.5% | 50K | +3% | |||
| 63 | $SPY | SPDR S&P 500 ETF TRUST | — | $8.3M | 0.5% | 11K | +0.5% | |||
| 64 | $LAMR | LAMAR ADVERTISING CO/NEW | Real Estate | $8.1M | 0.5% | 52K | +2% | |||
| 65 | $AZN | ASTRAZENECA PLC | Healthcare | $8.0M | 0.5% | 42K | -21% | |||
| 66 | $CME | CME GROUP INC. | Financials | $7.8M | 0.5% | 35K | +2% | |||
| 67 | $DDOG | Datadog, Inc. | Technology | $7.7M | 0.5% | 29K | New | |||
| 68 | $JNJ | JOHNSON & JOHNSON | Healthcare | $7.5M | 0.4% | 29K | -0.4% | |||
| 69 | $NSC | NORFOLK SOUTHERN CORP | Industrials | $7.0M | 0.4% | 22K | -0.6% | |||
| 70 | — | SELECT SECTOR SPDR TR - ST STR FINL ETF | — | $7.0M | 0.4% | 131K | +12% | |||
| 71 | $APD | Air Products & Chemicals, Inc. | Materials | $7.0M | 0.4% | 24K | +3% | |||
| 72 | $DIS | Walt Disney Co | Communication Services | $7.0M | 0.4% | 72K | +55% | |||
| 73 | $SPGI | S&P Global Inc. | Financials | $6.3M | 0.4% | 15K | +16% | |||
| 74 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | — | $6.2M | 0.4% | 33K | +10% | |||
| 75 | — | ISHARES TR - CORE MSCI EAFE | — | $6.1M | 0.3% | 63K | +10% | |||
| 76 | — | VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US | — | $6.0M | 0.3% | 71K | +36% | |||
| 77 | $LHX | L3HARRIS TECHNOLOGIES, INC. /DE/ | Technology | $5.9M | 0.3% | 20K | +0.5% | |||
| 78 | $VRTX | VERTEX PHARMACEUTICALS INC / MA | Healthcare | $5.7M | 0.3% | 11K | +18% | |||
| 79 | — | ISHARES TR - MSCI INTL QUALTY | — | $5.4M | 0.3% | 109K | +21% | |||
| 80 | $IDXX | IDEXX LABORATORIES INC /DE | Healthcare | $5.2M | 0.3% | 9,825 | +0.1% | |||
| 81 | $CELH | Celsius Holdings, Inc. | Consumer Staples | $5.1M | 0.3% | 175K | +21% | |||
| 82 | $EOG | EOG RESOURCES INC | Energy | $5.1M | 0.3% | 39K | +0.6% | |||
| 83 | $BDX | BECTON DICKINSON & CO | Healthcare | $5.0M | 0.3% | 33K | +2% | |||
| 84 | — | ISHARES TR - CORE DIV GRWTH | — | $5.0M | 0.3% | 65K | +5% | |||
| 85 | $AMD | ADVANCED MICRO DEVICES INC | Technology | $4.7M | 0.3% | 8,139 | +0.6% | |||
| 86 | — | VANGUARD WHITEHALL FDS - INTL HIGH ETF | — | $4.5M | 0.3% | 45K | +12% | |||
| 87 | $RTX | RTX Corp | Industrials | $4.4M | 0.3% | 23K | +2% | |||
| 88 | $LOW | LOWES COMPANIES INC | Consumer Discretionary | $4.3M | 0.3% | 19K | +3% | |||
| 89 | $ZS | Zscaler, Inc. | Technology | $4.2M | 0.2% | 30K | +7% | |||
| 90 | $VIK | Viking Holdings Ltd | Industrials | $4.0M | 0.2% | 39K | +5% | |||
| 91 | — | SELECT SECTOR SPDR TR - ST STR CARE ETF | — | $3.5M | 0.2% | 22K | +29% | |||
| 92 | $MRK | Merck & Co., Inc. | Healthcare | $3.2M | 0.2% | 25K | +4% | |||
| 93 | — | ISHARES TR - S&P 100 ETF | — | $3.1M | 0.2% | 8,355 | — | |||
| 94 | $GOOGL | Alphabet Inc. | Technology | $2.9M | 0.2% | 7,995 | +4% | |||
| 95 | $CTVA | Corteva, Inc. | Consumer Staples | $2.8M | 0.2% | 33K | +0.2% | |||
| 96 | — | VANGUARD INDEX FDS - VALUE ETF | — | $2.8M | 0.2% | 13K | +184% | |||
| 97 | — | SELECT SECTOR SPDR TR - ST STR INDL ETF | — | $2.8M | 0.2% | 15K | -40% | |||
| 98 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | — | $2.7M | 0.1% | 13K | +15% | |||
| 99 | — | SCHWAB STRATEGIC TR - US BRD MKT ETF | — | $2.4M | 0.1% | 83K | -3% | |||
| 100 | $GEV | GE Vernova Inc. | Industrials | $2.4M | 0.1% | 2,006 | +0.6% | |||
| 101 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | — | $2.3M | 0.1% | 46K | -18% | |||
| 102 | $BRK.A | BERKSHIRE HATHAWAY INC | Financials | $2.2M | 0.1% | 3 | — | |||
| 103 | — | SELECT SECTOR SPDR TR - ST STR DISCR ETF | — | $2.1M | 0.1% | 18K | +13% | |||
| 104 | $SHEL | Shell plc | Energy | $2.1M | 0.1% | 27K | +2% | |||
| 105 | $BKNG | Booking Holdings Inc. | Consumer Discretionary | $2.1M | 0.1% | 12K | +2236% | |||
| 106 | — | ISHARES TR - CORE HIGH DV ETF | — | $2.0M | 0.1% | 74K | +435% | |||
| 107 | $ALNT | ALLIENT INC | Technology | $2.0M | 0.1% | 20K | -45% | |||
| 108 | $IVZ | Invesco Ltd. | Financials | $2.0M | 0.1% | 42K | -3% | |||
| 109 | $CSCO | CISCO SYSTEMS, INC. | Technology | $2.0M | 0.1% | 17K | +2% | |||
| 110 | $AMGN | AMGEN INC | Healthcare | $1.8M | 0.1% | 4,998 | -2% | |||
| 111 | $GE | GENERAL ELECTRIC CO | Industrials | $1.7M | 0.1% | 4,673 | +2% | |||
| 112 | $IBM | INTERNATIONAL BUSINESS MACHINES CORP | Technology | $1.7M | 0.1% | 6,004 | +57% | |||
| 113 | $MTB | M&T BANK CORP | Financials | $1.7M | 0.1% | 7,001 | +95% | |||
| 114 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $1.5M | 0.1% | 10K | +16% | |||
| 115 | $UNH | UNITEDHEALTH GROUP INC | Healthcare | $1.5M | 0.1% | 3,565 | -4% | |||
| 116 | $HD | HOME DEPOT, INC. | Consumer Discretionary | $1.4M | 0.1% | 4,082 | +6% | |||
| 117 | $WT | WisdomTree, Inc. | Financials | $1.4M | 0.1% | 19K | +5% | |||
| 118 | $PANW | Palo Alto Networks Inc | Technology | $1.3M | 0.1% | 3,948 | +0.4% | |||
| 119 | $MDY | SPDR S&P MIDCAP 400 ETF TRUST | — | $1.3M | 0.1% | 1,870 | +2% | |||
| 120 | $LLY | ELI LILLY & Co | Healthcare | $1.3M | 0.1% | 1,076 | +17% | |||
| 121 | — | SELECT SECTOR SPDR TR - ST STR SVC ETF | — | $1.3M | 0.1% | 12K | +10% | |||
| 122 | — | ISHARES TR - CORE S&P TTL STK | — | $1.3M | 0.1% | 7,759 | -7% | |||
| 123 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $1.2M | 0.1% | 1,790 | -5% | |||
| 124 | — | SPDR SERIES TRUST - ST NUVE TERM ETF | — | $1.2M | 0.1% | 26K | +4% | |||
| 125 | — | ISHARES INC - CORE MSCI EMKT | — | $1.2M | 0.1% | 15K | -8% | |||
| 126 | $MSI | Motorola Solutions, Inc. | Technology | $1.2M | 0.1% | 2,890 | +0.2% | |||
| 127 | — | ISHARES TR - RUS 1000 GRW ETF | — | $1.2M | 0.1% | 9,595 | +431% | |||
| 128 | $USB | US BANCORP DE | Financials | $1.2M | 0.1% | 19K | +0.6% | |||
| 129 | $MMM | 3M CO | Healthcare | $1.2M | 0.1% | 7,203 | +4% | |||
| 130 | $MRVL | Marvell Technology, Inc. | Technology | $1.2M | 0.1% | 3,898 | +24% | |||
| 131 | $ROST | ROSS STORES, INC. | Consumer Discretionary | $1.2M | 0.1% | 5,436 | -3% | |||
| 132 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $1.1M | 0.1% | 1,547 | +26% | |||
| 133 | — | SELECT SECTOR SPDR TR - ST STR STAPL ETF | — | $1.1M | 0.1% | 14K | +248% | |||
| 134 | $AXP | AMERICAN EXPRESS CO | Financials | $1.1M | 0.1% | 3,248 | +2% | |||
| 135 | $PHYS | Sprott Physical Gold Trust | Financials | $1.1M | 0.1% | 36K | +0.1% | |||
| 136 | $TXN | TEXAS INSTRUMENTS INC | Technology | $1.1M | 0.1% | 3,627 | +25% | |||
| 137 | $GLD | SPDR GOLD TRUST | Financials | $1.1M | 0.1% | 2,926 | +6% | |||
| 138 | $LMT | LOCKHEED MARTIN CORP | Industrials | $1.1M | 0.1% | 2,115 | -5% | |||
| 139 | $COR | Cencora, Inc. | Consumer Staples | $1.0M | 0.1% | 3,697 | -14% | |||
| 140 | $GLW | CORNING INC /NY | Materials | $970K | 0.1% | 3,798 | +21% | |||
| 141 | $AEP | AMERICAN ELECTRIC POWER CO INC | Utilities | $963K | 0.1% | 7,036 | -8% | |||
| 142 | $WM | WASTE MANAGEMENT INC | Utilities | $955K | 0.1% | 4,285 | +5% | |||
| 143 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $951K | 0.1% | 30K | +11% | |||
| 144 | $WPC | W. P. Carey Inc. | Real Estate | $943K | 0.1% | 13K | +1% | |||
| 145 | $AFL | AFLAC INC | Financials | $935K | 0.1% | 7,976 | +1% | |||
| 146 | $BNL | Broadstone Net Lease, Inc. | Real Estate | $922K | 0.1% | 45K | +9% | |||
| 147 | $MCK | MCKESSON CORP | Consumer Staples | $913K | 0.1% | 1,209 | -4% | |||
| 148 | $ADI | ANALOG DEVICES INC | Technology | $895K | 0.1% | 2,252 | +72% | |||
| 149 | $ORCL | ORACLE CORP | Technology | $893K | 0.1% | 6,095 | +0.1% | |||
| 150 | $PAYX | PAYCHEX INC | Technology | $872K | 0.1% | 8,872 | +16% |
What changed in Q2 2026
Against the previous quarter's 13F: 51 new, 234 added to, 99 trimmed, 50 sold out. Share-count changes; largest moves by dollar size first.
New positions (51)
$HONAHoneywell Aerospace Inc.$13.4M
first bought this quarter
$DDOGDatadog, Inc.$7.7M
first bought this quarter
$SPCXSPACE EXPLORATION TECHNOLOGIES CORP$386Kfirst bought this quarter
$WDCWESTERN DIGITAL CORP$338K
first bought this quarter
$MPWRMONOLITHIC POWER SYSTEMS, INC.$324K
first bought this quarter
$FTNTFortinet, Inc.$309K
first bought this quarter
+45 more in the Excel export
Added to (234)
$KLACKLA CORP+917%
now $15.9M · held 5+ qtrs
- VANGUARD INDEX FDS - MID CAP ETF+379%
now $12.6M
- ISHARES TR - CORE S&P US VLU+16%
now $45.9M
- VANGUARD INDEX FDS - TOTAL STK MKT+8%
now $77.1M
- ISHARES TR - CORE S&P500 ETF+7%
now $64.4M
$SYKSTRYKER CORP+31%
now $13.4M · held 5+ qtrs, 2 adds in a row
+228 more in the Excel export
Trimmed (99)
$HONHONEYWELL INTERNATIONAL INC-50%
now $13.6M · held 5+ qtrs
$INTUINTUIT INC.-95%
now $353K
$PMPhilip Morris International Inc.-28%
now $15.5M · held 5+ qtrs
$CASYCASEYS GENERAL STORES INC-27%
now $12.3M · held 5+ qtrs
$MUMICRON TECHNOLOGY INC-15%
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+93 more in the Excel export
Holdings by quarter
Every 13F HOWE & RUSLING INC has filed, 41 earlier quarters. Pick one to see what it held then.
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Q2 2026 13F filed with the SEC on Aug 10, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of HOWE & RUSLING's top 20 holdings: 75/100 (our AI quality score, weighted by position size; 20 of the 20 are scored)
Top 10 since filing
-3.4%
Value-weighted move of the 10 largest stock positions
Turnover
4%
Last quarter; 14% over the last 4
Top 10 weight
32%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
96%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q2 2025 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
HOWE & RUSLING INC disclosed 479 positions worth $1.7B in its Form 13F-HR for Q2 2026. During the quarter the fund opened 51 new positions and exited 50 — including a new stake in $HONA and a full exit from $ACN. The portfolio is most concentrated in Other (34.1% of disclosed assets). All figures are sourced directly from HOWE & RUSLING INC’s Form 13F-HR filing with the SEC under CIK 769963.
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AI-Powered Hedge Fund Analysis: HOWE & RUSLING INC
13F Pro is an AI hedge fund tracker and stock research platform. For HOWE & RUSLING INC (SEC CIK: 769963), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.
Every holding in HOWE & RUSLING INC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.