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PROFFITT & GOODSON INC

Institutional InvestorSimilar funds →SEC EDGAR: CIK 1123812
Institutional-grade research for retail investors

Sector Allocation

  • Other85.3%$619.3M
  • Technology5.4%$39.1M
  • Financials2.7%$19.6M
  • Industrials2.7%$19.5M
  • Healthcare1.0%$7.0M
  • Consumer Discretionary0.9%$6.6M
  • Consumer Staples0.7%$4.8M
  • Energy0.5%$3.3M
  • Utilities0.3%$2.0M
  • Real Estate0.3%$1.8M

AUM History

13fpro.ai/research/fund/proffitt-and-goodson-inc-1123812

Conviction and streaks

Stable · top 10 = 66.2%

From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.

Largest positions — Q2 2026

  • VANGUARD
    $118.8M
  • VANGUARD
    $83.5M
  • VANGUARD
    $61.9M
  • VANGUARD
    $48.7M
  • SPYSPY
    $40.5M
  • VANGUARD
    $32.5M
  • VANGUARD
    $31.2M
  • SPDR
    $22.7M
  • VANGUARD
    $21.8M
  • VANGUARD
    $19.0M
  • ISHARES
    $15.5M
  • ISHARES
    $15.5M
  • DOVDOV
    $14.1M
  • ISHARES
    $11.8M
  • SCHWAB
    $10.6M
  • STTSTT
    $10.5M
  • ISHARES
    $9.0M
  • VANGUARD
    $7.8M
  • ISHARES
    $7.5M
  • NVDANVDA
    $6.4M

Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.

13fpro.ai/research/fund/proffitt-and-goodson-inc-1123812

PROFFITT & GOODSON INC 13F holdings — Q2 2026

$728.1M portfolio (+12.2% QoQ) · 298 holdings · Q2 2026 13F · top 10 are 66% of the stock portfolio

Includes $1.9M of put/call options ($1.9M puts, $0 calls), which 13F rules report at the value of the underlying shares, not the premium at risk. Stocks alone: $726.2M. Weights use the stock portfolio.

  • 1

    VANGUARD INDEX FDS - S&P 500 ETF SHS

    $118.8M

    16.4% of stocks

    -2%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 2

    VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT

    $83.5M

    11.5% of stocks

    -0.2%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 3

    VANGUARD INDEX FDS - TOTAL STK MKT

    $61.9M

    8.5% of stocks

    -4%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 4

    VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD

    $48.7M

    6.7% of stocks

    +7%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • $40.5M

    5.6% of stocks

    -2%This quarter+2.4%Since filed4+ qtrsHeld
  • 6

    VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF

    $32.5M

    4.5% of stocks

    -2%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 7

    VANGUARD SCOTTSDALE FDS - INTER TERM TREAS

    $31.2M

    4.3% of stocks

    +23%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 8

    SPDR INDEX SHS FDS - ST STR PO EX ETF

    $22.7M

    3.1% of stocks

    -0.5%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 9

    VANGUARD SCOTTSDALE FDS - MTG-BKD SECS ETF

    $21.8M

    3.0% of stocks

    +8%This quarter—Since filed—Held
    AIQuality—Est. buy—
  • 10

    VANGUARD INDEX FDS - LARGE CAP ETF

    $19.0M

    2.6% of stocks

    +12%This quarter—Since filed—Held
    AIQuality—Est. buy—

All holdings — PROFFITT & GOODSON INC (Q2 2026)

298 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.

Company
— ISHARES TR - CORE S&P SCP ETFetf/fund$15.5M-0.6%
— ISHARES TR - CORE S&P MCP ETFetf/fund$15.5M+0.9%
DOV$DOVDOVER Corpetf/fund$14.1M+1832%
— ISHARES TR - RUS MID CAP ETFetf/fund$11.8M-1%
— SCHWAB STRATEGIC TR - US TIPS ETFetf/fund$10.6M+15%
STT$STTSTATE STREET CORPetf/fund$10.5M+2%
— ISHARES TR - ISHS 5-10YR INVTetf/fund$9.0M-45%
— VANGUARD BD INDEX FDS - TOTAL BND MRKTetf/fund$7.8M+2%
— ISHARES TR - ISHS 1-5YR INVSetf/fund$7.5M-4%
NVDA$NVDANVIDIA CORP$6.4M-6%
AAPL$AAPLApple Inc.$6.1M+2%
— SPDR INDEX SHS FDS - ST PORT MARK ETFetf/fund$5.2M+2%
— VANGUARD STAR FDS - VG TL INTL STK Fetf/fund$4.7M-3%
GOOGL$GOOGLAlphabet Inc.$4.5M+2%
AMZN$AMZNAMAZON COM INC$4.5M-23%

What changed in Q2 2026

Against the previous quarter's 13F: 28 new, 69 added to, 65 trimmed, 13 sold out. Share-count changes; largest moves by dollar size first.

New positions (28)

  • VANGUARD BD INDEX FDS - LONG TERM BOND$2.1M

    first bought this quarter

  • VANGUARD CHARLOTTE FDS - TOTAL INT BD ETF$1.9M

    first bought this quarter

  • AMZN$AMZNPUTAMAZON COM INC$834K

    first bought this quarter

  • CRM$CRMSalesforce, Inc.$507K

    first bought this quarter

  • NVDA$NVDAPUTNVIDIA CORP$500K

    first bought this quarter

  • CAT$CATPUTCATERPILLAR INC$426K

    first bought this quarter

+22 more in the Excel export

Added to (69)

  • DOV$DOVDOVER Corp+1832%

    now $14.1M · held 4+ qtrs

  • VANGUARD SCOTTSDALE FDS - INTER TERM TREAS+23%

    now $31.2M

  • VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD+7%

    now $48.7M

  • VANGUARD INDEX FDS - LARGE CAP ETF+12%

    now $19.0M

  • VANGUARD SCOTTSDALE FDS - MTG-BKD SECS ETF+8%

    now $21.8M

  • SCHWAB STRATEGIC TR - US TIPS ETF+15%

    now $10.6M

+63 more in the Excel export

Trimmed (65)

  • ISHARES TR - ISHS 5-10YR INVT-45%

    now $9.0M

  • VANGUARD INDEX FDS - S&P 500 ETF SHS-2%

    now $118.8M

  • VANGUARD INDEX FDS - TOTAL STK MKT-4%

    now $61.9M

  • SELECT SECTOR SPDR TR - ST STR UTIL ETF-95%

    now $89K

  • AMZN$AMZNAMAZON COM INC-23%

    now $4.5M · held 4+ qtrs

  • SPDR SERIES TRUST - ST INTER BD ETF-72%

    now $439K

+59 more in the Excel export

Sold out (13)

  • ISHARES TRwas $2.6M
  • ACN$ACNAccenture plcwas $195K

    held 9+ qtrs

  • SELECT SECTOR SPDR TRwas $188K
  • UNM$UNMUnum Groupwas $84K

    held 9+ qtrs

  • ATO$ATOATMOS ENERGY CORPwas $68K

    held 9+ qtrs

  • DD$DDDuPont de Nemours, Inc.was $29K

+7 more in the Excel export

Firm AUM (Form ADV): $797.7M as of 2025-12-31 · SEC IAPD

Holdings by quarter

Every 13F PROFFITT & GOODSON INC has filed, 41 earlier quarters. Pick one to see what it held then.

Email me the moment this fund files its next 13FPro

Is it too late to follow PROFFITT & GOODSON?

Q2 2026 13F filed with the SEC on Jul 22, 2026. Prices are closing prices as of Oct 26, 2026.

Average quality of PROFFITT & GOODSON's top 20 holdings: 73/100 (our AI quality score, weighted by position size; 18 of the 20 are scored)

Top 10 since filing

+0.8%

Value-weighted move of the 10 largest stock positions

Turnover

4%

Last quarter

Top 10 weight

66%

Share of the stock portfolio in its 10 largest positions

Held 4+ quarters

97%

Share of portfolio value in positions held a year or more

Highest-quality names it owns(among its 100 largest positions)

The 8 highest-scoring companies in this portfolio are a Pro feature.

How these are measured
  • Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
  • Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
  • Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q3 2025 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
  • Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
  • Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.

Portfolio Overview

PROFFITT & GOODSON INC disclosed 298 positions worth $728.1M in its Form 13F-HR for Q2 2026 — $726.2M in common stock plus $1.9M of put/call option positions (reported at underlying notional value, not premium at risk). During the quarter the fund opened 28 new positions and exited 13. The portfolio is most concentrated in Other (85.3% of disclosed assets). All figures are sourced directly from PROFFITT & GOODSON INC’s Form 13F-HR filing with the SEC under CIK 1123812.

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AI-Powered Hedge Fund Analysis: PROFFITT & GOODSON INC

13F Pro is an AI hedge fund tracker and stock research platform. For PROFFITT & GOODSON INC (SEC CIK: 1123812), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.

Every holding in PROFFITT & GOODSON INC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.