Herold Advisors, Inc.
13F Reported Value
ⓘ$505.9M
Holdings
273
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
Herold Advisors, Inc. disclosed 273 positions worth $505.9M in its Form 13F-HR for Q2 2026, led by $AAPL (Apple Inc.) at 4.7% of the equity portfolio, followed by $NVDA and $MSFT. During the quarter the fund opened 18 new positions and exited 7 and a full exit from $ZTS. The portfolio is most concentrated in Other (31.2% of disclosed assets). All figures are sourced directly from Herold Advisors, Inc.’s Form 13F-HR filing with the SEC under CIK 1891713.
AI Fund Analysis
Stable
$AAPL
$NVDA
$MSFT
$LLY
$NGGSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
- 76.4#84
Quality
$23.9M82,587 sh - 85.9#5
Quality
$22.8M114,077 sh - 79.8#31
Quality
$13.9M37,327 sh - 87.5
Quality
$12.7M10,550 sh DIMENSIONAL ETF TRUST - US EQUI MARK ETF
—Quality
$12.2M148,859 shAMERICAN CENTY ETF TR - US EQT ETF
—Quality
$10.4M81,375 shAMERICAN CENTY ETF TR - AVANTIS US LARG
—Quality
$9.8M108,644 sh- 70.7
Quality
$9.6M29,211 sh - 78.2
Quality
$9.0M25,060 sh - 57.9
Quality
$8.9M65,431 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| Apple Inc.$AAPL | 76.4#84 | $23.9M | 82,587 |
| NVIDIA CORP$NVDA | 85.9#5 | $22.8M | 114,077 |
| MICROSOFT CORP$MSFT | 79.8#31 | $13.9M | 37,327 |
| ELI LILLY & Co$LLY | 87.5 | $12.7M | 10,550 |
| DIMENSIONAL ETF TRUST - US EQUI MARK ETF | — | $12.2M | 148,859 |
| AMERICAN CENTY ETF TR - US EQT ETF | — | $10.4M | 81,375 |
| AMERICAN CENTY ETF TR - AVANTIS US LARG | — | $9.8M | 108,644 |
 JPMORGAN CHASE & CO$JPM | 70.7 | $9.6M | 29,211 |
 Alphabet Inc.$GOOG | 78.2 | $9.0M | 25,060 |
 EXXON MOBIL CORP$XOM.R34088 | 57.9 | $8.9M | 65,431 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of Herold Advisors, Inc.'s 273 positions.
Showing top 10 of 273 holdings.
Sector Allocation
Other
$157.9M
Technology
$109.2M
Financials
$66.2M
Healthcare
$43.4M
Industrials
$36.3M
Consumer Discretionary
$26.4M
Energy
$25.6M
Communication Services
$10.3M
Top Holdings — Herold Advisors, Inc. (Q2 2026)
Top 150 of 273 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | $AAPL | Apple Inc. | $23.9M | 4.7% | -2% | 76.4 |
| 2 | $NVDA | NVIDIA CORP | $22.8M | 4.5% | +0% | 85.9 |
| 3 | $MSFT | MICROSOFT CORP | $13.9M | 2.8% | +2% | 79.8 |
| 4 | $LLY | ELI LILLY & Co | $12.7M | 2.5% | +4% | 87.5 |
| 5 | — | DIMENSIONAL ETF TRUST - US EQUI MARK ETF | $12.2M | 2.4% | +13% | — |
| 6 | — | AMERICAN CENTY ETF TR - US EQT ETF | $10.4M | 2.1% | -3% | — |
| 7 | — | AMERICAN CENTY ETF TR - AVANTIS US LARG | $9.8M | 1.9% | +20% | — |
| 8 | $JPM | JPMORGAN CHASE & CO | $9.6M | 1.9% | +1% | 70.7 |
| 9 | $GOOG | Alphabet Inc. | $9.0M | 1.8% | +1% | 78.2 |
| 10 | $XOM.R34088 | EXXON MOBIL CORP | $8.9M | 1.8% | +0% | 57.9 |
| 11 |  $ABBV | AbbVie Inc. | $8.8M | 1.8% | +0% | 72.7 |
| 12 |  $MA | Mastercard Inc | $8.2M | 1.6% | +1% | 85.1 |
| 13 |  $WMT | Walmart Inc. | $8.0M | 1.6% | -0% | 60.2 |
| 14 | — | DIMENSIONAL ETF TRUST - CORE FIXE IN ETF | $7.9M | 1.6% | +8% | — |
| 15 | — | AMERICAN CENTY ETF TR - AVANTIS CORE FI | $7.8M | 1.5% | +8% | — |
| 16 |  $V | VISA INC. | $7.6M | 1.5% | -2% | 82.9 |
| 17 |  $APH | AMPHENOL CORP /DE/ | $7.2M | 1.4% | -0% | 79.3 |
| 18 | — | ISHARES TR - ISHS 5-10YR INVT | $5.8M | 1.1% | +13% | — |
| 19 | — | FLEXSHARES TR - US QUALITY CAP | $5.8M | 1.1% | +14% | — |
| 20 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $5.5M | 1.1% | +1% | 70 |
| 21 | — | FLEXSHARES TR - INT QLTDVDYNAM | $5.5M | 1.1% | +14% | — |
| 22 | — | FLEXSHARES TR - CR SCD US BD | $5.3M | 1.1% | +12% | — |
| 23 |  $AMZN | AMAZON COM INC | $5.2M | 1.0% | -1% | 68.7 |
| 24 |  $CVX | CHEVRON CORP | $4.9M | 1.0% | +8% | 62.8 |
| 25 | — | DIMENSIONAL ETF TRUST - INTERNATNAL VAL | $4.8M | 0.9% | +11% | — |
| 26 |  $HD | HOME DEPOT, INC. | $4.6M | 0.9% | +2% | 60.3 |
| 27 |  $WT | WisdomTree, Inc. | $4.5M | 0.9% | +11% | 59.9 |
| 28 |  $TSLA | Tesla, Inc. | $4.3M | 0.8% | +2% | 53.9 |
| 29 |  $META | Meta Platforms, Inc. | $4.1M | 0.8% | +4% | 79.6 |
| 30 |  $MRK | Merck & Co., Inc. | $4.1M | 0.8% | -0% | 59.9 |
| 31 | — | AMERICAN CENTY ETF TR - INTL EQT ETF | $4.0M | 0.8% | -3% | — |
| 32 | — | AMERICAN CENTY ETF TR - US SML CP VALU | $4.0M | 0.8% | +6% | — |
| 33 |  $VZ | VERIZON COMMUNICATIONS INC | $3.9M | 0.8% | +6% | 65.8 |
| 34 |  $JNJ | JOHNSON & JOHNSON | $3.9M | 0.8% | -1% | 69 |
| 35 | — | AMERICAN CENTY ETF TR - US LARGE CAP VLU | $3.8M | 0.7% | +16% | — |
| 36 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | $3.5M | 0.7% | +5% | — |
| 37 | — | J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF | $3.4M | 0.7% | -9% | — |
| 38 |  $PG | PROCTER & GAMBLE Co | $3.4M | 0.7% | -2% | 64.6 |
| 39 |  $BIP | Brookfield Infrastructure Partners L.P. | $3.3M | 0.7% | -4% | — |
| 40 |  $ETN | Eaton Corp plc | $3.3M | 0.6% | -3% | — |
| 41 |  $BRK.B | BERKSHIRE HATHAWAY INC | $3.2M | 0.6% | +4% | 73.8 |
| 42 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | $3.1M | 0.6% | -0% | — |
| 43 |  $CB | Chubb Ltd | $3.1M | 0.6% | +0% | — |
| 44 |  $AVGO | Broadcom Inc. | $3.0M | 0.6% | -3% | 84.5 |
| 45 | — | ETF SER SOLUTIONS - DISTILLATE US | $3.0M | 0.6% | -28% | — |
| 46 | — | J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM | $2.9M | 0.6% | +10% | — |
| 47 |  $GLW | CORNING INC /NY | $2.9M | 0.6% | -5% | 73.7 |
| 48 | — | DIMENSIONAL ETF TRUST - US CORE EQT MKT | $2.8M | 0.6% | +2% | — |
| 49 | — | CAPITAL GROUP DIVIDEND VALUE - SHS CREAT UNIT | $2.8M | 0.6% | +8% | — |
| 50 |  $PSX | Phillips 66 | $2.7M | 0.5% | -2% | 57.8 |
| 51 |  $CAT | CATERPILLAR INC | $2.7M | 0.5% | -5% | 66.5 |
| 52 |  $BN | BROOKFIELD Corp /ON/ | $2.6M | 0.5% | +0% | — |
| 53 |  $CTAS | CINTAS CORP | $2.6M | 0.5% | +0% | 68.7 |
| 54 |  $ISRG | INTUITIVE SURGICAL INC | $2.6M | 0.5% | +0% | 79.9 |
| 55 | $WT | WisdomTree, Inc. | $2.5M | 0.5% | -12% | 59.9 |
| 56 |  $GOOGL | Alphabet Inc. | $2.4M | 0.5% | +0% | 78.2 |
| 57 |  $COST | COSTCO WHOLESALE CORP /NEW | $2.4M | 0.5% | +1% | 66.1 |
| 58 |  $NEE | NEXTERA ENERGY INC | $2.4M | 0.5% | +1% | 64.6 |
| 59 |  $KLAC | KLA CORP | $2.4M | 0.5% | +804% | 78.6 |
| 60 |  $LRCX | LAM RESEARCH CORP | $2.4M | 0.5% | -2% | 79.4 |
| 61 |  $QCOM | QUALCOMM INC/DE | $2.4M | 0.5% | -2% | 70.5 |
| 62 |  $GLD | SPDR GOLD TRUST | $2.3M | 0.5% | -2% | — |
| 63 |  $T | AT&T INC. | $2.2M | 0.4% | +7% | 65.8 |
| 64 | — | AMERICAN CENTY ETF TR - AVANTIS EMGMKT | $2.2M | 0.4% | +7% | — |
| 65 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | $2.2M | 0.4% | +8% | — |
| 66 | — | J P MORGAN EXCHANGE TRADED F - EQUITY FOCUS ETF | $2.2M | 0.4% | +30% | — |
| 67 |  $CSCO | CISCO SYSTEMS, INC. | $2.1M | 0.4% | -4% | 70.3 |
| 68 |  $NUE | NUCOR CORP | $2.1M | 0.4% | +0% | 61.7 |
| 69 |  $BMY | BRISTOL MYERS SQUIBB CO | $2.1M | 0.4% | -0% | 70.4 |
| 70 |  $BAC | BANK OF AMERICA CORP /DE/ | $2.1M | 0.4% | +8% | 67.6 |
| 71 |  $PFE | PFIZER INC | $2.0M | 0.4% | +8% | 62.1 |
| 72 |  $GE | GENERAL ELECTRIC CO | $1.9M | 0.4% | +12% | 73.8 |
| 73 |  $ED | CONSOLIDATED EDISON INC | $1.9M | 0.4% | +1% | 67.3 |
| 74 |  $RTX | RTX Corp | $1.9M | 0.4% | -1% | 73.2 |
| 75 |  $OKE | ONEOK INC /NEW/ | $1.9M | 0.4% | -3% | 71.7 |
| 76 |  $GS | GOLDMAN SACHS GROUP INC | $1.8M | 0.4% | +2% | 73.5 |
| 77 |  $SPGI | S&P Global Inc. | $1.8M | 0.4% | -1% | 76.1 |
| 78 |  $MU | MICRON TECHNOLOGY INC | $1.8M | 0.4% | -16% | 86.2 |
| 79 |  $AMD | ADVANCED MICRO DEVICES INC | $1.8M | 0.3% | -4% | 79.8 |
| 80 |  $MS | MORGAN STANLEY | $1.7M | 0.3% | +1% | 75.8 |
| 81 |  $DE | DEERE & CO | $1.7M | 0.3% | +0% | 55.4 |
| 82 |  $BA | BOEING CO | $1.7M | 0.3% | -3% | 61.6 |
| 83 |  $SHEL | Shell plc | $1.7M | 0.3% | +0% | — |
| 84 |  $LMT | LOCKHEED MARTIN CORP | $1.6M | 0.3% | -10% | 65.7 |
| 85 | — | BNY MELLON ETF TRUST - US LRG CP CORE | $1.6M | 0.3% | +0% | — |
| 86 | — | AMERICAN CENTY ETF TR - AVANTIS CR ETF | $1.6M | 0.3% | +45% | — |
| 87 | — | ISHARES TR - U S EQUITY FACTR | $1.6M | 0.3% | +61% | — |
| 88 |  $PLD | Prologis, Inc. | $1.5M | 0.3% | -1% | 68.3 |
| 89 | $WT | WisdomTree, Inc. | $1.5M | 0.3% | -22% | 59.9 |
| 90 |  $AMAT | APPLIED MATERIALS INC /DE | $1.4M | 0.3% | -8% | 72.3 |
| 91 | — | AMERICAN CENTY ETF TR - AVAN US VALU ETF | $1.4M | 0.3% | +17% | — |
| 92 | $WT | WisdomTree, Inc. | $1.4M | 0.3% | -4% | 59.9 |
| 93 | — | BONDBLOXX ETF TRUST - BBB RATED 5 10 Y | $1.3M | 0.3% | +62% | — |
| 94 |  $MCD | MCDONALDS CORP | $1.3M | 0.3% | -0% | 69 |
| 95 | — | FIRST TR EXCHANGE TRADED FD - RISNG DIVD ACHIV | $1.3M | 0.3% | -1% | — |
| 96 |  $PEG | PUBLIC SERVICE ENTERPRISE GROUP INC | $1.3M | 0.3% | +6% | 60.9 |
| 97 | — | J P MORGAN EXCHANGE TRADED F - ACTIVE BOND ETF | $1.3M | 0.3% | +87% | — |
| 98 |  $C | CITIGROUP INC | $1.3M | 0.3% | +1% | 65 |
| 99 | — | SPDR SERIES TRUST - ST STR CONV ETF | $1.3M | 0.3% | +0% | — |
| 100 |  $AMGN | AMGEN INC | $1.3M | 0.3% | -3% | 79.2 |
| 101 | — | DIMENSIONAL ETF TRUST - US HIGH PROF ETF | $1.3M | 0.3% | +38% | — |
| 102 | — | VANGUARD INDEX FDS - GROWTH ETF | $1.3M | 0.3% | +522% | — |
| 103 | — | ISHARES TR - CONV BD ETF | $1.2M | 0.3% | +0% | — |
| 104 |  $SLV | iShares Silver Trust | $1.2M | 0.2% | +0% | — |
| 105 | — | GOLDMAN SACHS ETF TR - ACTIVEBETA US LG | $1.2M | 0.2% | -28% | — |
| 106 |  $VRT | Vertiv Holdings Co | $1.2M | 0.2% | -6% | 80.9 |
| 107 | $NGG | NATIONAL GRID PLC | $1.2M | 0.2% | +12% | — |
| 108 |  $INTU | INTUIT INC. | $1.2M | 0.2% | +5% | 79.3 |
| 109 | — | J P MORGAN EXCHANGE TRADED F - INCOME ETF | $1.2M | 0.2% | -25% | — |
| 110 |  $AMT | AMERICAN TOWER CORP /MA/ | $1.1M | 0.2% | +21% | 66.3 |
| 111 |  $ABT | ABBOTT LABORATORIES | $1.1M | 0.2% | -1% | 65.5 |
| 112 | — | GOLDMAN SACHS ETF TR - S&P 500 PREMIUM | $1.1M | 0.2% | +23% | — |
| 113 |  $CMPR | CIMPRESS plc | $1.1M | 0.2% | +0% | — |
| 114 |  $GEV | GE Vernova Inc. | $1.1M | 0.2% | +15% | 81.1 |
| 115 |  $IRM | IRON MOUNTAIN INC | $1.1M | 0.2% | +0% | 62.9 |
| 116 |  $INTC | INTEL CORP | $1.1M | 0.2% | -4% | 45.6 |
| 117 |  $NFLX | NETFLIX INC | $1.1M | 0.2% | +18% | 78.8 |
| 118 | $WT | WisdomTree, Inc. | $1.0M | 0.2% | -7% | 59.9 |
| 119 | — | GOLDMAN SACHS ETF TR - NASDA 100 ETF | $1.0M | 0.2% | +16% | — |
| 120 |  $UNP | UNION PACIFIC CORP | $1.0M | 0.2% | +0% | 69.6 |
| 121 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $945,000 | 0.2% | +3% | — |
| 122 |  $PM | Philip Morris International Inc. | $938,000 | 0.2% | +2% | 75.9 |
| 123 | — | ISHARES TR - CORE DIV GRWTH | $937,000 | 0.2% | +6% | — |
| 124 |  $NKE | NIKE, Inc. | $931,000 | 0.2% | +3% | 49.3 |
| 125 |  $MMM | 3M CO | $930,000 | 0.2% | -2% | 65 |
| 126 |  $SCHW | SCHWAB CHARLES CORP | $913,000 | 0.2% | +4% | 79.4 |
| 127 |  $UNH | UNITEDHEALTH GROUP INC | $910,000 | 0.2% | -6% | 62.7 |
| 128 | — | AMERICAN CENTY ETF TR - AVAN U S QUA ETF | $891,000 | 0.2% | +27% | — |
| 129 |  $CCD | Calamos Dynamic Convertible & Income Fund | $885,000 | 0.2% | +4% | — |
| 130 |  $BP | BP PLC | $884,000 | 0.2% | +1% | — |
| 131 | — | AMERICAN CENTY ETF TR - INTERNATIONAL LR | $864,000 | 0.2% | +48% | — |
| 132 |  $CVS | CVS HEALTH Corp | $864,000 | 0.2% | -12% | 59.4 |
| 133 |  $WMB | WILLIAMS COMPANIES, INC. | $861,000 | 0.2% | -1% | 64.2 |
| 134 |  $IBN | ICICI BANK LTD | $840,000 | 0.2% | +0% | — |
| 135 |  $GILD | GILEAD SCIENCES, INC. | $839,000 | 0.2% | -4% | 57.4 |
| 136 |  $DIS | Walt Disney Co | $832,000 | 0.2% | -7% | 60.1 |
| 137 | — | J P MORGAN EXCHANGE TRADED F - US QUALTY FCTR | $832,000 | 0.2% | -34% | — |
| 138 |  $KMI | KINDER MORGAN, INC. | $824,000 | 0.2% | +1% | 71.3 |
| 139 |  $HUBB | HUBBELL INC | $821,000 | 0.2% | -4% | 64.1 |
| 140 |  $ALLE | Allegion plc | $819,000 | 0.2% | +6% | — |
| 141 |  $BX | Blackstone Inc. | $810,000 | 0.2% | +4% | 74.4 |
| 142 | $WT | WisdomTree, Inc. | $786,000 | 0.2% | +17% | 59.9 |
| 143 |  $ORCL | ORACLE CORP | $777,000 | 0.1% | +4% | 68.2 |
| 144 |  $TMUS | T-Mobile US, Inc. | $772,000 | 0.1% | +3% | 69.1 |
| 145 |  $APD | Air Products & Chemicals, Inc. | $772,000 | 0.1% | -2% | 46.4 |
| 146 |  $BRK.A | BERKSHIRE HATHAWAY INC | $749,000 | 0.1% | +0% | 73.8 |
| 147 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $734,000 | 0.1% | +0% | — |
| 148 |  $HSY | HERSHEY CO | $728,000 | 0.1% | -3% | 65.8 |
| 149 |  $BWXT | BWX Technologies, Inc. | $723,000 | 0.1% | +20% | 63.9 |
| 150 | — | FIDELITY COVINGTON TRUST - DIVID ETF RISI | $718,000 | 0.1% | +0% | — |
New Positions (18)
$AEP AMERICAN ELECTRIC POWER CO INC$366,000
$PANW Palo Alto Networks Inc$358,000
$CFG CITIZENS FINANCIAL GROUP INC/RI$285,000
$UBER Uber Technologies, Inc$250,000
$Q Qnity Electronics, Inc.$250,000
$EPD ENTERPRISE PRODUCTS PARTNERS L.P.$247,000
$TTE TotalEnergies SE$233,000
$DKS DICK'S SPORTING GOODS, INC.$228,000
$AXON AXON ENTERPRISE, INC.$224,000
$SPG SIMON PROPERTY GROUP INC.$223,000
$SPCX SPACE EXPLORATION TECHNOLOGIES CORP$208,000
$KHC Kraft Heinz Co$202,000
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