Heritage Wealth Management, Inc.

Portfolio Overview

Heritage Wealth Management, Inc. disclosed 272 positions worth $400.8M in its Form 13F-HR for Q2 2026, led by $AAPL (Apple Inc.) at 4.8% of the equity portfolio, followed by $PG and $USB. During the quarter the fund opened 120 new positions and exited 5 — including a new stake in $PG and a full exit from $NOW. The portfolio is most concentrated in Other (23.0% of disclosed assets). All figures are sourced directly from Heritage Wealth Management, Inc.’s Form 13F-HR filing with the SEC under CIK 1944755.

• 

  Apple Inc.

  $AAPL

  76.4#84

  Quality

  $19.0M65,777 sh
• 

  PROCTER & GAMBLE Co

  $PG

  64.6#530

  Quality

  $18.4M125,340 sh
• 

  US BANCORP \DE\

  $USB

  65.3#486

  Quality

  $16.6M275,102 sh
• 

  MICROSOFT CORP

  $MSFT

  79.8

  Quality

  $13.3M35,768 sh
• 

  JPMORGAN CHASE & CO

  $JPM

  70.7

  Quality

  $9.6M29,383 sh
• 

  ELI LILLY & Co

  $LLY

  87.5

  Quality

  $9.6M7,987 sh
• 

  Walmart Inc.

  $WMT

  60.2

  Quality

  $8.0M70,520 sh
• 

  JOHNSON & JOHNSON

  $JNJ

  69.0

  Quality

  $6.8M26,961 sh
• 

  CISCO SYSTEMS, INC.

  $CSCO

  70.3

  Quality

  $6.4M54,397 sh

• J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETF

  —

  Quality

  $6.3M135,075 sh

Company	Quality	Value	Shares
Apple Inc.$AAPL	76.4#84	$19.0M	65,777
PROCTER & GAMBLE Co$PG	64.6#530	$18.4M	125,340
US BANCORP \DE\$USB	65.3#486	$16.6M	275,102
MICROSOFT CORP$MSFT	79.8	$13.3M	35,768
JPMORGAN CHASE & CO$JPM	70.7	$9.6M	29,383
ELI LILLY & Co$LLY	87.5	$9.6M	7,987
Walmart Inc.$WMT	60.2	$8.0M	70,520
JOHNSON & JOHNSON$JNJ	69.0	$6.8M	26,961
CISCO SYSTEMS, INC.$CSCO	70.3	$6.4M	54,397
J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETF	—	$6.3M	135,075

Showing top 10 of 272 holdings.

Top Holdings — Heritage Wealth Management, Inc. (Q2 2026)

Top 150 of 272 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.

#	Ticker	Company	Value	Weight	QoQ	Quality
1	$AAPL	Apple Inc.	$19.0M	4.8%	-2%	76.4
2	$PG	PROCTER & GAMBLE Co	$18.4M	4.6%	NEW	64.6
3	$USB	US BANCORP \DE\	$16.6M	4.2%	NEW	65.3
4	$MSFT	MICROSOFT CORP	$13.3M	3.3%	NEW	79.8
5	$JPM	JPMORGAN CHASE & CO	$9.6M	2.4%	-1%	70.7
6	$LLY	ELI LILLY & Co	$9.6M	2.4%	NEW	87.5
7	$WMT	Walmart Inc.	$8.0M	2.0%	NEW	60.2
8	$JNJ	JOHNSON & JOHNSON	$6.8M	1.7%	NEW	69
9	$CSCO	CISCO SYSTEMS, INC.	$6.4M	1.6%	-5%	70.3
10	—	J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETF	$6.3M	1.6%	+6%	—
11	$CAT	CATERPILLAR INC	$6.2M	1.5%	NEW	66.5
12	$CINF	CINCINNATI FINANCIAL CORP	$6.0M	1.5%	NEW	84.3
13	$ABBV	AbbVie Inc.	$5.3M	1.3%	-2%	72.6
14	$VLO	VALERO ENERGY CORP/TX	$4.5M	1.1%	-4%	57.8
15	$ALL	ALLSTATE CORP	$4.3M	1.1%	-1%	78.5
16	$CB	Chubb Ltd	$4.3M	1.1%	-1%	—
17	$AMD	ADVANCED MICRO DEVICES INC	$4.3M	1.1%	-4%	79.8
18	$NVDA	NVIDIA CORP	$4.2M	1.1%	+1%	85.9
19	—	MORGAN STANLEY ETF TRUST - EATO VANC BD ETF	$4.1M	1.0%	+10%	—
20	$KLAC	KLA CORP	$4.1M	1.0%	NEW	78.6
21	$ADI	ANALOG DEVICES INC	$4.0M	1.0%	-2%	79.2
22	$CVX	CHEVRON CORP	$3.9M	1.0%	NEW	62.8
23	—	AMERICAN CENTY ETF TR - US SML CP VALU	$3.9M	1.0%	+1%	—
24	$GOOG	Alphabet Inc.	$3.8M	1.0%	+3%	78.2
25	$GOOGL	Alphabet Inc.	$3.8M	0.9%	-2%	78.2
26	$MRK	Merck & Co., Inc.	$3.7M	0.9%	-0%	59.9
27	—	INNOVATOR ETFS TRUST - LADDERED ALC BFR	$3.3M	0.8%	+16%	—
28	$DE	DEERE & CO	$3.3M	0.8%	NEW	55.4
29	$ETN	Eaton Corp plc	$3.3M	0.8%	-1%	—
30	$MU	MICRON TECHNOLOGY INC	$3.2M	0.8%	NEW	86.2
31	—	FIRST TR EXCHANGE TRADED FD - RBA INDL ETF	$3.1M	0.8%	+0%	—
32	$CCJ	CAMECO CORP	$3.1M	0.8%	-1%	—
33	$AVGO	Broadcom Inc.	$3.0M	0.7%	-2%	84.5
34	—	VANGUARD INDEX FDS - S&P 500 ETF SHS	$2.9M	0.7%	NEW	—
35	—	SCHWAB STRATEGIC TR - FUNDAMENTAL INTL	$2.9M	0.7%	NEW	—
36	—	ETF SER SOLUTIONS - BAHL GAYNOR SML	$2.8M	0.7%	+0%	—
37	$XOM.R34088	EXXON MOBIL CORP	$2.8M	0.7%	-1%	57.9
38	—	CAPITAL GRP FIXED INCM ETF T - CORE BOND ETF	$2.7M	0.7%	+16%	—
39	$TSM	TAIWAN SEMICONDUCTOR MANUFACTURING CO LTD	$2.7M	0.7%	NEW	—
40	$MCD	MCDONALDS CORP	$2.6M	0.7%	NEW	69
41	—	T ROWE PRICE EXCHANGE-TRADED - SMALL MID CAP	$2.5M	0.6%	+9%	—
42	—	J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM	$2.5M	0.6%	+2%	—
43	—	J P MORGAN EXCHANGE TRADED F - SHORT DURA CORE	$2.5M	0.6%	+3%	—
44	—	ISHARES TR - CORE US AGGBD ET	$2.5M	0.6%	NEW	—
45	$IVZ	Invesco Ltd.	$2.4M	0.6%	+4%	—
46	$AMZN	AMAZON COM INC	$2.4M	0.6%	+2%	68.7
47	$KO	COCA COLA CO	$2.2M	0.6%	NEW	69.5
48	$PM	Philip Morris International Inc.	$2.2M	0.6%	NEW	75.9
49	—	PACER FDS TR - US CASH COWS 100	$2.2M	0.6%	+6%	—
50	—	J P MORGAN EXCHANGE TRADED F - ACTIVE GROWTH	$2.1M	0.5%	+0%	—
51	$COP	CONOCOPHILLIPS	$2.1M	0.5%	-0%	70.2
52	$DUK	Duke Energy CORP	$2.1M	0.5%	+0%	56.4
53	—	J P MORGAN EXCHANGE TRADED F - ACTIVE VALUE ETF	$2.0M	0.5%	-0%	—
54	$RTX	RTX Corp	$2.0M	0.5%	-0%	73.2
55	$ORCL	ORACLE CORP	$2.0M	0.5%	-1%	66.2
56	—	ETF SER SOLUTIONS - BAHL GA GROW ETF	$1.9M	0.5%	+2%	—
57	$T	AT&T INC.	$1.9M	0.5%	-1%	65.7
58	$CTAS	CINTAS CORP	$1.9M	0.5%	NEW	68.7
59	$MPC	Marathon Petroleum Corp	$1.8M	0.5%	-2%	61
60	$FCX	FREEPORT-MCMORAN INC	$1.8M	0.5%	-1%	62
61	$PNC	PNC FINANCIAL SERVICES GROUP, INC.	$1.8M	0.5%	NEW	73.7
62	$IBM	INTERNATIONAL BUSINESS MACHINES CORP	$1.8M	0.5%	NEW	70
63	$UNP	UNION PACIFIC CORP	$1.7M	0.4%	NEW	69.7
64	$JCI	Johnson Controls International plc	$1.6M	0.4%	-2%	—
65	$COST	COSTCO WHOLESALE CORP /NEW	$1.6M	0.4%	+0%	66.2
66	—	VANGUARD INDEX FDS - MID CAP ETF	$1.6M	0.4%	NEW	—
67	—	DAVIS FUNDAMENTAL ETF TR - SELECT WRLD WI	$1.6M	0.4%	+5%	—
68	$PEP	PEPSICO INC	$1.5M	0.4%	NEW	63.4
69	$BRK.B	BERKSHIRE HATHAWAY INC	$1.5M	0.4%	-2%	73.8
70	—	FIRST TR EXCHNG TRADED FD VI - FT LADD BUFF ETF	$1.5M	0.4%	+2%	—
71	$BNY	Bank of New York Mellon Corp	$1.4M	0.4%	+0%	74.1
72	$XPO	XPO, Inc.	$1.4M	0.4%	NEW	58.4
73	$EHC	Encompass Health Corp	$1.4M	0.4%	+1%	66.9
74	$EMR	EMERSON ELECTRIC CO	$1.3M	0.3%	NEW	65.3
75	—	CAPITAL GRP FIXED INCM ETF T - MUN HIGH ETF	$1.3M	0.3%	+24%	—
76	—	ISHARES TR - EXPANDED TECH	$1.3M	0.3%	NEW	—
77	$GE	GENERAL ELECTRIC CO	$1.3M	0.3%	NEW	73.8
78	$CSX	CSX CORP	$1.2M	0.3%	NEW	65.2
79	$ABT	ABBOTT LABORATORIES	$1.2M	0.3%	-10%	65.5
80	$WCC	WESCO INTERNATIONAL INC	$1.2M	0.3%	-7%	48.8
81	$BAH	Booz Allen Hamilton Holding Corp	$1.2M	0.3%	+23%	58
82	$SYK	STRYKER CORP	$1.2M	0.3%	NEW	72.1
83	$BAC	BANK OF AMERICA CORP /DE/	$1.2M	0.3%	-0%	67.6
84	$WM	WASTE MANAGEMENT INC	$1.2M	0.3%	+0%	67.6
85	—	J P MORGAN EXCHANGE TRADED F - ACTIVE BOND ETF	$1.1M	0.3%	+12%	—
86	$HD	HOME DEPOT, INC.	$1.1M	0.3%	NEW	60.3
87	—	VANGUARD INDEX FDS - TOTAL STK MKT	$1.1M	0.3%	NEW	—
88	$QCOM	QUALCOMM INC/DE	$1.1M	0.3%	NEW	70.5
89	$AMGN	AMGEN INC	$1.1M	0.3%	+1%	79.2
90	—	SCHWAB STRATEGIC TR - FUNDAMENTAL US L	$1.1M	0.3%	NEW	—
91	—	ISHARES TR - US REGNL BKS ETF	$1.1M	0.3%	NEW	—
92	$AMT	AMERICAN TOWER CORP /MA/	$1.1M	0.3%	+88%	66.3
93	$FFA	FIRST TRUST ENHANCED EQUITY INCOME FUND	$1.1M	0.3%	NEW	—
94	—	VANGUARD INDEX FDS - SMALL CP ETF	$1.1M	0.3%	NEW	—
95	$KR	KROGER CO	$1.1M	0.3%	NEW	52.6
96	$NEE	NEXTERA ENERGY INC	$1.1M	0.3%	-2%	64.6
97	$ET	Energy Transfer LP	$1.1M	0.3%	-1%	64.4
98	—	VANGUARD WHITEHALL FDS - INTL DVD ETF	$1.0M	0.3%	NEW	—
99	$PSX	Phillips 66	$1.0M	0.3%	NEW	57.8
100	$GEV	GE Vernova Inc.	$992,757	0.3%	-5%	81.1
101	$HBAN	HUNTINGTON BANCSHARES INC /MD/	$984,476	0.3%	NEW	65
102	$VZ	VERIZON COMMUNICATIONS INC	$981,000	0.2%	-1%	65.8
103	—	SPDR SERIES TRUST - SP O&G EXPL PRO	$974,152	0.2%	+0%	—
104	$V	VISA INC.	$969,572	0.2%	-0%	82.9
105	$QQQ	INVESCO QQQ TRUST, SERIES 1	$967,723	0.2%	-1%	—
106	—	CAPITAL GROUP NEW GEOGRAPHY - SHS	$950,772	0.2%	+15%	—
107	$NVS	NOVARTIS AG	$948,399	0.2%	+0%	—
108	$MDLZ	Mondelez International, Inc.	$940,074	0.2%	NEW	56.4
109	$LRCX	LAM RESEARCH CORP	$905,226	0.2%	NEW	79.4
110	—	T ROWE PRICE EXCHANGE-TRADED - US HIGH YIELD	$903,470	0.2%	+7%	—
111	$FITB	FIFTH THIRD BANCORP	$896,959	0.2%	NEW	63.2
112	$JBL	JABIL INC	$888,531	0.2%	NEW	57.4
113	$META	Meta Platforms, Inc.	$840,429	0.2%	+1%	79.6
114	$NSC	NORFOLK SOUTHERN CORP	$838,697	0.2%	NEW	63.2
115	$AZN	ASTRAZENECA PLC	$837,172	0.2%	NEW	—
116	$XEL	XCEL ENERGY INC	$830,515	0.2%	-1%	56.4
117	$PSLV	Sprott Physical Silver Trust	$823,864	0.2%	-15%	—
118	—	VANGUARD SCOTTSDALE FDS - LG-TERM COR BD	$804,272	0.2%	-8%	—
119	$SPY	SPDR S&P 500 ETF TRUST	$782,589	0.2%	-0%	—
120	—	T ROWE PRICE EXCHANGE-TRADED - ULTRA SHRT TRM	$780,244	0.2%	+9%	—
121	$TRV	TRAVELERS COMPANIES, INC.	$769,180	0.2%	+0%	75.9
122	$COR	Cencora, Inc.	$747,350	0.2%	-0%	61.1
123	$EQIX	EQUINIX INC	$745,309	0.2%	+0%	59
124	—	J P MORGAN EXCHANGE TRADED F - SMALL & MID CAP	$738,632	0.2%	+5%	—
125	$ADM	Archer-Daniels-Midland Co	$721,369	0.2%	-2%	50.7
126	$GL	GLOBE LIFE INC.	$721,331	0.2%	-3%	66
127	$ADP	AUTOMATIC DATA PROCESSING INC	$719,551	0.2%	-2%	69.8
128	$CRM	Salesforce, Inc.	$709,356	0.2%	-18%	77
129	$APD	Air Products & Chemicals, Inc.	$708,909	0.2%	-2%	46.4
130	—	EVERPURE INC - CL A	$705,171	0.2%	+0%	—
131	$MSI	Motorola Solutions, Inc.	$696,026	0.2%	NEW	71.8
132	$AMAT	APPLIED MATERIALS INC /DE	$688,296	0.2%	+1%	72.3
133	—	PROSHARES TR - S&P 500 DV ARIST	$662,576	0.2%	+97%	—
134	$DHI	HORTON D R INC /DE/	$653,149	0.2%	-7%	53.6
135	—	ISHARES TR - CORE S&P500 ETF	$646,618	0.2%	NEW	—
136	$ENB	ENBRIDGE INC	$645,512	0.2%	+0%	66.7
137	$INTC	INTEL CORP	$644,951	0.2%	NEW	45.6
138	—	VANGUARD BD INDEX FDS - TOTAL BND MRKT	$636,758	0.2%	NEW	—
139	$SRE	SEMPRA	$636,640	0.2%	NEW	41.9
140	$CCI	CROWN CASTLE INC.	$636,511	0.2%	+37%	61.7
141	—	PRINCIPAL EXCHANGE TRADED FD - SPECTRUM PFD	$633,497	0.2%	+16%	—
142	$SCHW	SCHWAB CHARLES CORP	$621,254	0.1%	NEW	79.4
143	$HPQ	HP INC	$618,379	0.1%	-7%	59.3
144	$GLW	CORNING INC /NY	$611,499	0.1%	NEW	73.7
145	$CAH	CARDINAL HEALTH INC	$609,341	0.1%	-10%	62.4
146	—	VANGUARD SPECIALIZED FUNDS - DIV APP ETF	$595,809	0.1%	NEW	—
147	—	FIDELITY COVINGTON TRUST - ENH MID COR ETF	$584,514	0.1%	+15%	—
148	$AEP	AMERICAN ELECTRIC POWER CO INC	$582,811	0.1%	+0%	66.8
149	—	PROSHARES TR - S&P MDCP 400 DIV	$579,089	0.1%	+2%	—
150	$MO	ALTRIA GROUP, INC.	$567,908	0.1%	+0%	67.4