Sterling Investment Counsel, LLC
Sector Allocation
- Other52.0%$227.3M
- Technology19.4%$84.9M
- Financials14.9%$64.9M
- Consumer Discretionary3.4%$14.9M
- Healthcare3.3%$14.5M
- Consumer Staples2.7%$11.7M
- Industrials2.2%$9.7M
- Utilities0.7%$3.2M
- Energy0.5%$2.4M
- Real Estate0.3%$1.4M
AUM History
13fpro.ai/research/fund/sterling-investment-counsel-llc-1925853
Conviction and streaks
Diversifying · top 10 = 49.3%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q3 2026
- ISHARES$40.0M
IVZ
$36.3M- J$32.7M
- CAPITAL$29.9M
AAPL
$19.5M- ISHARES$14.8M
NVDA
$11.5MGOOGL
$11.3MMSFT
$9.7M- FIDELITY$9.7M
- ISHARES$9.5M
- J$9.5M
- ISHARES$8.9M
- ISHARES$8.6M
AMZN
$7.8M- ISHARES$6.7M
META
$5.5MBRK.B
$5.5MJPM
$4.8MV
$4.0M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/sterling-investment-counsel-llc-1925853
Sterling Investment Counsel, LLC 13F holdings — Q3 2026
$436.9M portfolio (+2.8% QoQ) · 194 holdings · Q3 2026 13F · top 10 are 49% of the stock portfolio
- 1
ISHARES TR - S&P 500 GRWT ETF
$40.0M
9.2% of stocks
-2%This quarter—Since filed—HeldAIQuality—Est. buy— $36.3M
8.3% of stocks
-3%This quarter+0.8%Since filed11+ qtrsHeld- 3
J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM
$32.7M
7.5% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
CAPITAL GROUP INTL FOCUS EQT - SHS CREAT UNIT
$29.9M
6.8% of stocks
-0.6%This quarter—Since filed—HeldAIQuality—Est. buy— $19.5M
4.5% of stocks
-1%This quarter+0.3%Since filed11+ qtrsHeld- 6
ISHARES TR - CORE S&P MCP ETF
$14.8M
3.4% of stocks
+2%This quarter—Since filed—HeldAIQuality—Est. buy— $11.5M
2.6% of stocks
+5%This quarter-0.5%Since filed11+ qtrsHeld$11.3M
2.6% of stocks
+2%This quarter-7.6%Since filed11+ qtrsHeld$9.7M
2.2% of stocks
+5%This quarter-0.2%Since filed11+ qtrsHeld- 10
FIDELITY COVINGTON TRUST - MSCI INFO TECH I
$9.7M
2.2% of stocks
-9%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR - S&P 500 GRWT ETF | $40.0M | 9.2% | -2% | — | — | — | — | |
| 2 | $36.3M | 8.3% | -3% | +0.8% | 11+ qtrs | — | Estimated buy price is Pro: unlock with a free trial | ||
| 3 | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | $32.7M | 7.5% | +6% | — | — | — | — | |
| 4 | CAPITAL GROUP INTL FOCUS EQT - SHS CREAT UNIT | $29.9M | 6.8% | -0.6% | — | — | — | — | |
| 5 | $19.5M | 4.5% | -1% | +0.3% | 11+ qtrsTrimmed 3 qtrs in a row | 75.7#88 | Estimated buy price is Pro: unlock with a free trial | ||
| 6 | ISHARES TR - CORE S&P MCP ETF | $14.8M | 3.4% | +2% | — | — | — | — | |
| 7 | $11.5M | 2.6% | +5% | -0.5% | 11+ qtrsAdded 5 qtrs in a row | 86.0#3 | Estimated buy price is Pro: unlock with a free trial | ||
| 8 | $11.3M | 2.6% | +2% | -7.6% | 11+ qtrs | 77.7#61 | Estimated buy price is Pro: unlock with a free trial | ||
| 9 | $9.7M | 2.2% | +5% | -0.2% | 11+ qtrsAdded 5 qtrs in a row | 79.8#30 | Estimated buy price is Pro: unlock with a free trial | ||
| 10 | FIDELITY COVINGTON TRUST - MSCI INFO TECH I | $9.7M | 2.2% | -9% | — | — | — | — |
All holdings — Sterling Investment Counsel, LLC (Q3 2026)
194 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | ISHARES TR - CORE S&P SCP ETFetf/fund | — | $9.5M | 2.2% | 70K | +1.0% | — | — | 13F |
| 12 | — | J P MORGAN EXCHANGE TRADED F - NEW YORK TAX FRE | — | $9.5M | 2.2% | 202K | -21% | — | — | 13F |
| 13 | — | ISHARES TR - CORE S&P500 ETFetf/fund | — | $8.9M | 2.0% | 12K | +0.0% | — | — | 13F |
| 14 | — | ISHARES INC - MSCI EMRG CHNetf/fund | — | $8.6M | 2.0% | 87K | -7% | — | — | 13F |
| 15 | AMAZON COM INC | Consumer Discretionary | $7.8M | 1.8% | 31K | +2% | 11+ qtrsAdded 5 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 16 | — | ISHARES TR - NATIONAL MUN ETFetf/fund | — | $6.7M | 1.5% | 66K | New | — | — | 13F |
| 17 | Meta Platforms, Inc. | Technology | $5.5M | 1.3% | 7,643 | -2% | 11+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 18 | BERKSHIRE HATHAWAY INC | Financials | $5.5M | 1.3% | 11K | +0.4% | 11+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 19 | JPMORGAN CHASE & CO | Financials | $4.8M | 1.1% | 14K | -0.2% | 11+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 20 | VISA INC. | Financials | $4.0M | 0.9% | 11K | -3% | 11+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 21 | Palo Alto Networks Inc | Technology | $3.9M | 0.9% | 9,914 | -24% | 11+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 22 | Walmart Inc. | Consumer Staples | $3.7M | 0.9% | 36K | +1% | 11+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 23 | COCA COLA CO | Consumer Staples | $3.5M | 0.8% | 41K | +2% | 11+ qtrsAdded 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 24 | SPDR S&P 500 ETF TRUSTetf/fund | — | $3.2M | 0.7% | 4,150 | +2% | 11+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 25 | Broadcom Inc. | Technology | $3.1M | 0.7% | 8,792 | +29% | 9 qtrsAdded 5 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 26 | $GEV | GE Vernova Inc. | Industrials | $2.9M | 0.7% | 3,055 | +0.6% | |||
| 27 | $NOW | ServiceNow, Inc. | Technology | $2.9M | 0.7% | 21K | +6% | |||
| 28 | $LLY | ELI LILLY & Co | Healthcare | $2.7M | 0.6% | 2,320 | -0.3% | |||
| 29 | — | ISHARES TR - RUS 1000 GRW ETF | — | $2.7M | 0.6% | 21K | — | |||
| 30 | $GOOG | Alphabet Inc. | Technology | $2.6M | 0.6% | 7,630 | -2% | |||
| 31 | — | ISHARES TR - CORE MSCI TOTAL | — | $2.5M | 0.6% | 26K | +9% | |||
| 32 | $ABBV | AbbVie Inc. | Healthcare | $2.4M | 0.6% | 9,319 | +0.8% | |||
| 33 | — | ISHARES TR - S&P 500 VAL ETF | — | $2.3M | 0.5% | 10K | +3% | |||
| 34 | — | ISHARES TR - CORE DIV GRWTH | — | $2.3M | 0.5% | 30K | -0.2% | |||
| 35 | — | ISHARES TR - CORE S&P US GWT | — | $2.3M | 0.5% | 12K | +5% | |||
| 36 | $ETN | Eaton Corp plc | Industrials | $2.3M | 0.5% | 5,261 | +0.7% | |||
| 37 | $TMO | THERMO FISHER SCIENTIFIC INC. | Healthcare | $2.1M | 0.5% | 3,147 | +2% | |||
| 38 | $CFG | CITIZENS FINANCIAL GROUP INC/RI | Financials | $2.1M | 0.5% | 33K | +1% | |||
| 39 | $APH | AMPHENOL CORP /DE/ | Technology | $2.1M | 0.5% | 25K | +114% | |||
| 40 | $ADI | ANALOG DEVICES INC | Technology | $2.1M | 0.5% | 5,297 | +2% | |||
| 41 | — | ISHARES TR - NEW YORK MUN ETF | — | $2.1M | 0.5% | 41K | +457% | |||
| 42 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | — | $2.0M | 0.5% | 32K | +1% | |||
| 43 | $MRK | Merck & Co., Inc. | Healthcare | $1.9M | 0.4% | 13K | -0.7% | |||
| 44 | — | ARK ETF TR - NEXT GEN TECH | — | $1.9M | 0.4% | 12K | +2% | |||
| 45 | $C | CITIGROUP INC | Financials | $1.8M | 0.4% | 14K | +0.6% | |||
| 46 | $MU | MICRON TECHNOLOGY INC | Technology | $1.8M | 0.4% | 1,645 | +49% | |||
| 47 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $1.7M | 0.4% | 2,336 | +5% | |||
| 48 | $HD | HOME DEPOT, INC. | Consumer Discretionary | $1.7M | 0.4% | 5,811 | +19% | |||
| 49 | — | GLOBAL X FDS - RBTCS ARTFL INTE | — | $1.6M | 0.4% | 47K | +3% | |||
| 50 | $AEP | AMERICAN ELECTRIC POWER CO INC | Utilities | $1.6M | 0.4% | 14K | +1% | |||
| 51 | — | ISHARES INC - MSCI EURZONE ETF | — | $1.6M | 0.4% | 23K | +25% | |||
| 52 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $1.5M | 0.3% | 2,193 | -1.0% | |||
| 53 | — | ISHARES TR - 0-5YR HI YL CP | — | $1.5M | 0.3% | 36K | -1% | |||
| 54 | $UBER | Uber Technologies, Inc | Technology | $1.5M | 0.3% | 22K | +9% | |||
| 55 | $STX | Seagate Technology Holdings plc | Technology | $1.5M | 0.3% | 1,582 | -10% | |||
| 56 | $COST | COSTCO WHOLESALE CORP /NEW | Consumer Staples | $1.4M | 0.3% | 1,580 | +0.5% | |||
| 57 | $MCD | MCDONALDS CORP | Consumer Discretionary | $1.4M | 0.3% | 5,867 | +4% | |||
| 58 | — | SELECT SECTOR SPDR TR - ST STR MATER ETF | — | $1.3M | 0.3% | 28K | +2% | |||
| 59 | $PH | Parker-Hannifin Corp | Industrials | $1.3M | 0.3% | 1,395 | -8% | |||
| 60 | $GILD | GILEAD SCIENCES, INC. | Healthcare | $1.3M | 0.3% | 8,792 | -2% | |||
| 61 | $CAH | CARDINAL HEALTH INC | Consumer Staples | $1.3M | 0.3% | 5,704 | — | |||
| 62 | $BLK | BlackRock, Inc. | Financials | $1.3M | 0.3% | 1,197 | +0.5% | |||
| 63 | — | GLOBAL X FDS - CYBRSCURTY ETF | — | $1.3M | 0.3% | 27K | -7% | |||
| 64 | $DE | DEERE & CO | Industrials | $1.1M | 0.3% | 1,657 | +1% | |||
| 65 | — | FIDELITY COMWLTH TR - NASDAQ COMPSIT | — | $1.1M | 0.3% | 10K | — | |||
| 66 | $JNJ | JOHNSON & JOHNSON | Healthcare | $1.1M | 0.3% | 4,175 | +0.1% | |||
| 67 | — | ISHARES TR - EXPANDED TECH | — | $1.1M | 0.3% | 10K | -2% | |||
| 68 | — | SPDR SERIES TRUST - ST STR P400MID | — | $1.1M | 0.2% | 17K | +13% | |||
| 69 | $IQV | IQVIA HOLDINGS INC. | Healthcare | $1.0M | 0.2% | 3,847 | +2% | |||
| 70 | $AMAT | APPLIED MATERIALS INC /DE | Technology | $1.0M | 0.2% | 1,964 | +4% | |||
| 71 | — | ISHARES TR - U S EQUITY FACTR | — | $964K | 0.2% | 12K | — | |||
| 72 | $EQIX | EQUINIX INC | Real Estate | $940K | 0.2% | 929 | +2% | |||
| 73 | $MA | Mastercard Inc | Financials | $920K | 0.2% | 1,668 | -8% | |||
| 74 | $GWRE | Guidewire Software, Inc. | Technology | $919K | 0.2% | 6,444 | New | |||
| 75 | $MTB | M&T BANK CORP | Financials | $915K | 0.2% | 4,205 | -0.3% | |||
| 76 | $GLW | CORNING INC /NY | Materials | $891K | 0.2% | 5,796 | +0.0% | |||
| 77 | — | VANECK ETF TRUST - URANI NUCLE ETF | — | $873K | 0.2% | 8,441 | -4% | |||
| 78 | — | ISHARES TR - RUS MID CAP ETF | — | $854K | 0.2% | 8,005 | +16% | |||
| 79 | — | VANGUARD INDEX FDS - MRNGSTR MD CP GR | — | $847K | 0.2% | 2,901 | -23% | |||
| 80 | $TSLA | Tesla, Inc. | Consumer Discretionary | $846K | 0.2% | 2,383 | +4% | |||
| 81 | $MELI | MERCADOLIBRE INC | Consumer Discretionary | $838K | 0.2% | 485 | +5% | |||
| 82 | — | ISHARES INC - MSCI JAPAN ETF | — | $827K | 0.2% | 8,484 | +26% | |||
| 83 | $SCHW | SCHWAB CHARLES CORP | Financials | $822K | 0.2% | 8,412 | +3% | |||
| 84 | — | VANGUARD WORLD FD - INF TECH ETF | — | $814K | 0.2% | 6,476 | +0.1% | |||
| 85 | — | VANGUARD ADMIRAL FDS INC - 500 GRTH IDX F | — | $788K | 0.2% | 9,218 | — | |||
| 86 | $CRWD | CrowdStrike Holdings, Inc. | Technology | $772K | 0.2% | 2,916 | +323% | |||
| 87 | $SYK | STRYKER CORP | Healthcare | $757K | 0.2% | 2,748 | +5% | |||
| 88 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $749K | 0.2% | 4,604 | +7% | |||
| 89 | $BRK.A | BERKSHIRE HATHAWAY INC | Financials | $747K | 0.2% | 1 | — | |||
| 90 | — | STATE STR SPDR DOW JONES IND - UT SER 1 | — | $742K | 0.2% | 1,460 | -2% | |||
| 91 | $MPC | Marathon Petroleum Corp | Energy | $658K | 0.1% | 1,665 | — | |||
| 92 | — | J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF | — | $625K | 0.1% | 12K | +19% | |||
| 93 | $PM | Philip Morris International Inc. | Consumer Staples | $615K | 0.1% | 3,225 | +1% | |||
| 94 | $CTAS | CINTAS CORP | Consumer Discretionary | $608K | 0.1% | 3,116 | -6% | |||
| 95 | — | VANGUARD WORLD FD - MRNGSTR MEGA CAP | — | $608K | 0.1% | 6,558 | -3% | |||
| 96 | — | ISHARES TR - RUSSELL 2000 ETF | — | $578K | 0.1% | 2,079 | +10% | |||
| 97 | $CAT | CATERPILLAR INC | Industrials | $564K | 0.1% | 696 | -0.7% | |||
| 98 | $AMD | ADVANCED MICRO DEVICES INC | Technology | $559K | 0.1% | 914 | +29% | |||
| 99 | $CVX | CHEVRON CORP | Energy | $559K | 0.1% | 2,738 | +34% | |||
| 100 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | — | $546K | 0.1% | 3,515 | -11% | |||
| 101 | $GS | GOLDMAN SACHS GROUP INC | Financials | $532K | 0.1% | 591 | -0.2% | |||
| 102 | — | VANGUARD INDEX FDS - MRNGSTR VAL ETF | — | $530K | 0.1% | 2,452 | +0.6% | |||
| 103 | $SPCX | SPACE EXPLORATION TECHNOLOGIES CORP | Technology | $513K | 0.1% | 3,403 | New | |||
| 104 | $PEP | PEPSICO INC | Consumer Staples | $512K | 0.1% | 4,043 | -3% | |||
| 105 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | — | $507K | 0.1% | 2,592 | — | |||
| 106 | $T | AT&T INC. | Communication Services | $490K | 0.1% | 20K | -6% | |||
| 107 | $PLD | Prologis, Inc. | Real Estate | $484K | 0.1% | 3,731 | -0.1% | |||
| 108 | $TT | Trane Technologies plc | Technology | $479K | 0.1% | 1,059 | — | |||
| 109 | $CINF | CINCINNATI FINANCIAL CORP | Financials | $475K | 0.1% | 2,980 | — | |||
| 110 | — | ISHARES INC - MSCI CDA ETF | — | $471K | 0.1% | 8,062 | +2% | |||
| 111 | — | ISHARES TR - MSCI USA QLT FCT | — | $469K | 0.1% | 2,109 | +88% | |||
| 112 | $GHC | Graham Holdings Co | Consumer Discretionary | $459K | 0.1% | 405 | — | |||
| 113 | $USB | US BANCORP \DE\ | Financials | $455K | 0.1% | 7,881 | +0.2% | |||
| 114 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $453K | 0.1% | 3,120 | +0.0% | |||
| 115 | — | ISHARES TR - IBOXX HI YD ETF | — | $446K | 0.1% | 5,774 | -58% | |||
| 116 | — | VANGUARD INDEX FDS - MRNGSTR MD CP VA | — | $445K | 0.1% | 2,274 | -6% | |||
| 117 | $FITB | FIFTH THIRD BANCORP | Financials | $437K | 0.1% | 8,646 | — | |||
| 118 | — | ISHARES TR - JPMORGAN USD EMG | — | $433K | 0.1% | 4,771 | -4% | |||
| 119 | — | GLOBAL X FDS - S&P 500 CATHOLIC | — | $429K | 0.1% | 4,729 | — | |||
| 120 | $AMGN | AMGEN INC | Healthcare | $401K | 0.1% | 952 | +3% | |||
| 121 | $MET | METLIFE INC | Financials | $396K | 0.1% | 4,202 | — | |||
| 122 | $WMB | WILLIAMS COMPANIES, INC. | Energy | $395K | 0.1% | 5,815 | -2% | |||
| 123 | $TMP | TOMPKINS FINANCIAL CORP | Financials | $382K | 0.1% | 3,968 | — | |||
| 124 | — | VANGUARD WORLD FD - MRNGSTR VAL ETF | — | $380K | 0.1% | 2,359 | -4% | |||
| 125 | $BAC | BANK OF AMERICA CORP /DE/ | Financials | $374K | 0.1% | 6,872 | -10% | |||
| 126 | $GLD | SPDR GOLD TRUST | Financials | $367K | 0.1% | 963 | -0.1% | |||
| 127 | — | ISHARES TR - TRUST ISHARE 0-1 | — | $366K | 0.1% | 3,318 | New | |||
| 128 | $FNF | Fidelity National Financial, Inc. | Financials | $366K | 0.1% | 9,470 | +0.7% | |||
| 129 | — | SPDR SERIES TRUST - ST STR BLO 1 ETF | — | $366K | 0.1% | 3,992 | New | |||
| 130 | $CSX | CSX CORP | Industrials | $366K | 0.1% | 7,861 | — | |||
| 131 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $364K | 0.1% | 1,562 | — | |||
| 132 | $UPS | UNITED PARCEL SERVICE INC | Industrials | $362K | 0.1% | 3,875 | +3% | |||
| 133 | — | PROSHARES TR - SP500 EX ENRGY | — | $356K | 0.1% | 4,336 | -2% | |||
| 134 | — | ISHARES TR - S&P SML 600 GWT | — | $351K | 0.1% | 2,191 | -0.2% | |||
| 135 | $IBIT | iShares Bitcoin Trust ETF | Financials | $349K | 0.1% | 7,377 | +0.1% | |||
| 136 | $ODC | Oil-Dri Corp of America | Consumer Discretionary | $349K | 0.1% | 3,854 | — | |||
| 137 | $HCA | HCA Healthcare, Inc. | Healthcare | $346K | 0.1% | 811 | -5% | |||
| 138 | — | ISHARES INC - MSCI PAC JP ETF | — | $345K | 0.1% | 6,270 | +8% | |||
| 139 | $F | FORD MOTOR CO | Consumer Discretionary | $342K | 0.1% | 28K | -0.4% | |||
| 140 | $UNH | UNITEDHEALTH GROUP INC | Healthcare | $338K | 0.1% | 921 | -9% | |||
| 141 | $CSCO | CISCO SYSTEMS, INC. | Technology | $337K | 0.1% | 3,131 | +2% | |||
| 142 | $LOW | LOWES COMPANIES INC | Consumer Discretionary | $337K | 0.1% | 1,828 | -2% | |||
| 143 | — | VANGUARD INDEX FDS - MRNGSTR SML CP V | — | $336K | 0.1% | 1,454 | -17% | |||
| 144 | $MRVL | Marvell Technology, Inc. | Technology | $325K | 0.1% | 1,228 | New | |||
| 145 | — | ISHARES TR - MSCI UK ETF NEW | — | $324K | 0.1% | 6,968 | +5% | |||
| 146 | $LIN | LINDE PLC | Materials | $321K | 0.1% | 676 | +6% | |||
| 147 | — | VANGUARD INDEX FDS - MRNGSTR TTL STK | — | $312K | 0.1% | 833 | — | |||
| 148 | $PWR | QUANTA SERVICES, INC. | Industrials | $312K | 0.1% | 485 | — | |||
| 149 | — | ISHARES TR - MSCI USA MIN ETF | — | $307K | 0.1% | 3,154 | -6% | |||
| 150 | $HIG | HARTFORD INSURANCE GROUP, INC. | Financials | $305K | 0.1% | 2,490 | — |
What changed in Q3 2026
Against the previous quarter's 13F: 10 new, 81 added to, 68 trimmed, 13 sold out. Share-count changes; largest moves by dollar size first.
New positions (10)
- ISHARES TR - NATIONAL MUN ETF$6.7M
first bought this quarter
$GWREGuidewire Software, Inc.$919K
first bought this quarter
$SPCXSPACE EXPLORATION TECHNOLOGIES CORP$513Kfirst bought this quarter
- ISHARES TR - TRUST ISHARE 0-1$366K
first bought this quarter
- SPDR SERIES TRUST - ST STR BLO 1 ETF$366K
first bought this quarter
$MRVLMarvell Technology, Inc.$325K
first bought this quarter
+4 more in the Excel export
Added to (81)
- J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM+6%
now $32.7M
- ISHARES TR - NEW YORK MUN ETF+457%
now $2.1M
$APHAMPHENOL CORP /DE/+114%
now $2.1M · held 7 qtrs, 3 adds in a row
$AVGOBroadcom Inc.+29%
now $3.1M · held 9 qtrs, 5 adds in a row
$CRWDCrowdStrike Holdings, Inc.+323%
now $772K · held 5 qtrs, 2 adds in a row
$MUMICRON TECHNOLOGY INC+49%
now $1.8M · held 4 qtrs
+75 more in the Excel export
Trimmed (68)
- J P MORGAN EXCHANGE TRADED F - NEW YORK TAX FRE-21%
now $9.5M
$PANWPalo Alto Networks Inc-24%
now $3.9M · held 11+ qtrs
now $36.3M · held 11+ qtrs
- FIDELITY COVINGTON TRUST - MSCI INFO TECH I-9%
now $9.7M
- ISHARES TR - S&P 500 GRWT ETF-2%
now $40.0M
- ISHARES INC - MSCI EMRG CHN-7%
now $8.6M
+62 more in the Excel export
Holdings by quarter
Every 13F Sterling Investment Counsel, LLC has filed, 19 earlier quarters. Pick one to see what it held then.
Is it too late to follow Sterling Investment Counsel?
Q3 2026 13F filed with the SEC on Oct 19, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Sterling Investment Counsel's top 20 holdings: 76/100 (our AI quality score, weighted by position size; 18 of the 20 are scored)
Top 10 since filing
-1.4%
Value-weighted move of the 10 largest stock positions
Turnover
3%
Last quarter; 15% over the last 4
Top 10 weight
49%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
98%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Sterling Investment Counsel, LLC disclosed 194 positions worth $436.9M in its Form 13F-HR for Q3 2026, followed by $IVZ. During the quarter the fund opened 10 new positions and exited 13 and a full exit from $CRM. The portfolio is most concentrated in Other (52.0% of disclosed assets). All figures are sourced directly from Sterling Investment Counsel, LLC’s Form 13F-HR filing with the SEC under CIK 1925853.
Funds like this
managers whose biggest positions overlap Sterling Investment Counsel'sBrowse Top Institutional Investors
13F Pro tracks 8,700+ institutional investors filing 13F reports with the SEC.
to search all 8,700+ institutional filers.
AI-Powered Hedge Fund Analysis: Sterling Investment Counsel, LLC
13F Pro is an AI hedge fund tracker and stock research platform. For Sterling Investment Counsel, LLC (SEC CIK: 1925853), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.
Every holding in Sterling Investment Counsel, LLC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.