Sterling Investment Counsel, LLC

Portfolio Overview

Sterling Investment Counsel, LLC disclosed 196 positions worth $356.9M in its Form 13F-HR for Q1 2026. During the quarter the fund opened 9 new positions and exited 13 — including a new stake in $EIX and a full exit from $DIS. The portfolio is most concentrated in Other (50.8% of disclosed assets). All figures are sourced directly from Sterling Investment Counsel, LLC’s Form 13F-HR filing with the SEC under CIK 1925853.

• ISHARES TR

  —

  Quality

  $32.0M283,172 sh

• J P MORGAN EXCHANGE TRADED F

  —

  Quality

  $30.2M532,358 sh
• 

  Invesco Ltd.

  $IVZ

  —

  Quality

  $28.7M120,899 sh

• CAPITAL GROUP INTL FOCUS EQT

  —

  Quality

  $25.2M854,424 sh
• 

  Apple Inc.

  $AAPL

  76.1

  Quality

  $15.4M60,631 sh

• ISHARES TR

  —

  Quality

  $13.4M198,909 sh
• 

  Alphabet Inc.

  $GOOG

  80.2

  Quality

  $9.2M32,137 sh

• ISHARES TR

  —

  Quality

  $8.5M68,287 sh
• 

  NVIDIA CORP

  $NVDA

  90.2

  Quality

  $8.0M46,091 sh

• ISHARES TR

  —

  Quality

  $7.6M11,671 sh

Company	Quality	Value	Shares
ISHARES TR	—	$32.0M	283,172
J P MORGAN EXCHANGE TRADED F	—	$30.2M	532,358
Invesco Ltd.$IVZ	—	$28.7M	120,899
CAPITAL GROUP INTL FOCUS EQT	—	$25.2M	854,424
Apple Inc.$AAPL	76.1	$15.4M	60,631
ISHARES TR	—	$13.4M	198,909
Alphabet Inc.$GOOG	80.2	$9.2M	32,137
ISHARES TR	—	$8.5M	68,287
NVIDIA CORP$NVDA	90.2	$8.0M	46,091
ISHARES TR	—	$7.6M	11,671

Showing top 10 of 196 holdings.

Full Holdings — Sterling Investment Counsel, LLC (Q1 2026)

All 196 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.

#	Ticker	Company	Value	Weight	QoQ	Quality
1	—	ISHARES TR	$32.0M	9.0%	-2%	—
2	—	J P MORGAN EXCHANGE TRADED F	$30.2M	8.5%	+10%	—
3	$IVZ	Invesco Ltd.	$28.7M	8.1%	-0%	—
4	—	CAPITAL GROUP INTL FOCUS EQT	$25.2M	7.1%	+19%	—
5	$AAPL	Apple Inc.	$15.4M	4.3%	-7%	76.1
6	—	ISHARES TR	$13.4M	3.8%	+3%	—
7	$GOOG	Alphabet Inc.	$9.2M	2.6%	-4%	80.2
8	—	ISHARES TR	$8.5M	2.4%	+4%	—
9	$NVDA	NVIDIA CORP	$8.0M	2.3%	+4%	90.2
10	—	ISHARES TR	$7.6M	2.1%	-3%	—
11	—	ISHARES INC	$7.3M	2.1%	+4%	—
12	—	FIDELITY COVINGTON TRUST	$7.2M	2.0%	+2539%	—
13	$MSFT	MICROSOFT CORP	$6.4M	1.8%	+3%	83.7
14	$AMZN	AMAZON COM INC	$6.3M	1.8%	+1%	74.6
15	$BRK.B	BERKSHIRE HATHAWAY INC	$5.3M	1.5%	+1%	64.5
16	$WMT	Walmart Inc.	$4.4M	1.2%	+0%	63.2
17	$JPM	JPMORGAN CHASE & CO	$4.4M	1.2%	-4%	35.6
18	$META	Meta Platforms, Inc.	$4.1M	1.2%	+6%	80.9
19	$V	VISA INC.	$3.5M	1.0%	-4%	83.5
20	$KO	COCA COLA CO	$3.0M	0.8%	-1%	74
21	$GEV	GE Vernova Inc.	$2.7M	0.7%	+2%	70.1
22	$SPY	SPDR S&P 500 ETF TRUST	$2.6M	0.7%	-0%	—
23	$CAH	CARDINAL HEALTH INC	$2.4M	0.7%	+0%	58.6
24	—	ISHARES TR	$2.3M	0.7%	+5%	—
25	—	ISHARES TR	$2.3M	0.7%	-2%	—
26	—	SELECT SECTOR SPDR TR	$2.3M	0.6%	-0%	—
27	$GOOGL	Alphabet Inc.	$2.3M	0.6%	-8%	80.2
28	—	ISHARES TR	$2.2M	0.6%	-4%	—
29	$LLY	ELI LILLY & Co	$2.1M	0.6%	+1%	89.3
30	—	ISHARES TR	$2.1M	0.6%	-6%	—
31	$AVGO	Broadcom Inc.	$2.0M	0.6%	+1%	86.4
32	$PANW	Palo Alto Networks Inc	$2.0M	0.6%	+11%	66.5
33	—	ISHARES TR	$2.0M	0.6%	-17%	—
34	$CFG	CITIZENS FINANCIAL GROUP INC/RI	$1.9M	0.5%	+1%	68.8
35	$ABBV	AbbVie Inc.	$1.9M	0.5%	+1%	59.3
36	$ETN	Eaton Corp plc	$1.9M	0.5%	+8%	—
37	$NOW	ServiceNow, Inc.	$1.8M	0.5%	+66%	76
38	$AEP	AMERICAN ELECTRIC POWER CO INC	$1.7M	0.5%	+0%	75.4
39	$ADI	ANALOG DEVICES INC	$1.7M	0.5%	+5%	76.2
40	$MCD	MCDONALDS CORP	$1.6M	0.5%	+1%	73.9
41	$MRK	Merck & Co., Inc.	$1.6M	0.4%	+1%	70.9
42	$HD	HOME DEPOT, INC.	$1.6M	0.4%	-5%	69.2
43	$COST	COSTCO WHOLESALE CORP /NEW	$1.6M	0.4%	-21%	67
44	$C	CITIGROUP INC	$1.5M	0.4%	+1%	54.8
45	—	ISHARES TR	$1.5M	0.4%	+114%	—
46	—	VANGUARD INDEX FDS	$1.4M	0.4%	+119%	—
47	$APH	AMPHENOL CORP /DE/	$1.4M	0.4%	+3%	80.5
48	$TMO	THERMO FISHER SCIENTIFIC INC.	$1.4M	0.4%	+7%	63.7
49	—	GLOBAL X FDS	$1.4M	0.4%	+1%	—
50	$UBER	Uber Technologies, Inc	$1.3M	0.4%	-1%	79.3
51	$PH	Parker-Hannifin Corp	$1.3M	0.4%	-3%	73.8
52	—	SELECT SECTOR SPDR TR	$1.3M	0.4%	+11%	—
53	—	ARK ETF TR	$1.3M	0.4%	+9%	—
54	$QQQ	INVESCO QQQ TRUST, SERIES 1	$1.3M	0.4%	+23%	—
55	$GILD	GILEAD SCIENCES, INC.	$1.2M	0.3%	+33%	77.8
56	$CRM	Salesforce, Inc.	$1.2M	0.3%	+25%	75.2
57	$GLW	CORNING INC /NY	$1.2M	0.3%	-24%	72.7
58	—	VANECK ETF TRUST	$1.1M	0.3%	+0%	—
59	$BLK	BlackRock, Inc.	$1.1M	0.3%	+3%	70.3
60	—	VANGUARD INDEX FDS	$1.1M	0.3%	-26%	—
61	—	ISHARES TR	$1.1M	0.3%	-16%	—
62	—	ISHARES INC	$1.1M	0.3%	-81%	—
63	$JNJ	JOHNSON & JOHNSON	$1.0M	0.3%	+1%	72.8
64	—	SPDR SERIES TRUST	$1.0M	0.3%	-14%	—
65	$DE	DEERE & CO	$922,826	0.3%	+2%	57.4
66	$MA	Mastercard Inc	$910,381	0.3%	-2%	81.7
67	—	FIDELITY COMWLTH TR	$888,360	0.3%	+0%	—
68	$EQIX	EQUINIX INC	$872,414	0.2%	+19%	61.4
69	$MTB	M&T BANK CORP	$871,176	0.2%	+0%	64.1
70	$TSLA	Tesla, Inc.	$860,603	0.2%	-5%	50.1
71	$SYK	STRYKER CORP	$832,975	0.2%	+5%	69.8
72	$XOM	EXXON MOBIL CORP	$797,878	0.2%	-18%	61.8
73	$MELI	MERCADOLIBRE INC	$745,208	0.2%	+1%	77.5
74	$CVX	CHEVRON CORP	$728,498	0.2%	-5%	54.7
75	—	BARON ETF TR	$727,430	0.2%	+14%	—
76	—	J P MORGAN EXCHANGE TRADED F	$723,589	0.2%	+16%	—
77	—	ISHARES TR	$718,146	0.2%	+0%	—
78	$BRK.A	BERKSHIRE HATHAWAY INC	$718,140	0.2%	+0%	64.5
79	—	ISHARES TR	$706,361	0.2%	+16%	—
80	$STX	Seagate Technology Holdings plc	$696,943	0.2%	-8%	—
81	—	ISHARES TR	$696,171	0.2%	-34%	—
82	—	STATE STR SPDR DOW JONES IND	$694,322	0.2%	-5%	—
83	—	GLOBAL X FDS	$680,355	0.2%	+19%	—
84	$AMAT	APPLIED MATERIALS INC /DE	$667,898	0.2%	+3%	74.8
85	$TMP	TOMPKINS FINANCIAL CORP	$652,795	0.2%	-11%	62.3
86	$PEP	PEPSICO INC	$649,578	0.2%	+1%	62.7
87	$SCHW	SCHWAB CHARLES CORP	$628,874	0.2%	+41%	77.2
88	—	VANGUARD ADMIRAL FDS INC	$626,328	0.2%	+0%	—
89	$CTAS	CINTAS CORP	$623,450	0.2%	-2%	76.3
90	$T	AT&T INC.	$618,673	0.2%	+2%	71.9
91	$IQV	IQVIA HOLDINGS INC.	$615,991	0.2%	+8%	59.7
92	—	VANGUARD WORLD FD	$564,455	0.2%	+0%	—
93	$CAT	CATERPILLAR INC	$539,269	0.1%	+2%	67.8
94	$PM	Philip Morris International Inc.	$529,588	0.1%	-7%	80.5
95	—	ISHARES INC	$527,749	0.1%	-93%	—
96	—	VANGUARD WORLD FD	$521,030	0.1%	+45%	—
97	$GS	GOLDMAN SACHS GROUP INC	$502,381	0.1%	-7%	—
98	$PG	PROCTER & GAMBLE Co	$494,274	0.1%	-7%	72.9
99	$PLD	Prologis, Inc.	$493,296	0.1%	-3%	67.5
100	$CINF	CINCINNATI FINANCIAL CORP	$468,905	0.1%	-33%	77
101	—	VANGUARD INDEX FDS	$467,332	0.1%	+18%	—
102	—	ISHARES TR	$467,232	0.1%	-83%	—
103	—	ISHARES TR	$465,614	0.1%	+11%	—
104	—	VANGUARD INDEX FDS	$465,386	0.1%	+40%	—
105	$DUK	Duke Energy CORP	$453,314	0.1%	-2%	64
106	$TT	Trane Technologies plc	$441,328	0.1%	-15%	—
107	$LOW	LOWES COMPANIES INC	$436,409	0.1%	-4%	63.5
108	$FNF	Fidelity National Financial, Inc.	$434,409	0.1%	-3%	69.7
109	$WMB	WILLIAMS COMPANIES, INC.	$431,587	0.1%	-26%	72.8
110	$GHC	Graham Holdings Co	$427,401	0.1%	+0%	62
111	—	VANGUARD WHITEHALL FDS	$423,902	0.1%	+0%	—
112	—	VANGUARD SPECIALIZED FUNDS	$415,496	0.1%	+0%	—
113	$GLD	SPDR GOLD TRUST	$414,800	0.1%	+1%	—
114	—	ISHARES TR	$411,855	0.1%	-10%	—
115	$HCA	HCA Healthcare, Inc.	$410,298	0.1%	-28%	70.5
116	$MU	MICRON TECHNOLOGY INC	$410,169	0.1%	+51%	88.4
117	$USB	US BANCORP DE	$408,903	0.1%	-6%	71.4
118	$MPC	Marathon Petroleum Corp	$406,562	0.1%	-2%	50.7
119	$FITB	FIFTH THIRD BANCORP	$401,230	0.1%	-18%	—
120	—	ISHARES TR	$389,795	0.1%	-65%	—
121	—	VANGUARD INDEX FDS	$386,924	0.1%	+4%	—
122	—	GLOBAL X FDS	$380,591	0.1%	-4%	—
123	$BAC	BANK OF AMERICA CORP /DE/	$379,274	0.1%	-2%	68.4
124	$UPS	UNITED PARCEL SERVICE INC	$375,943	0.1%	+14%	58.2
125	$AMGN	AMGEN INC	$375,776	0.1%	-29%	79.5
126	—	VANGUARD WORLD FD	$370,496	0.1%	+35%	—
127	—	ISHARES INC	$368,189	0.1%	-93%	—
128	$MO	ALTRIA GROUP, INC.	$362,814	0.1%	-40%	72.1
129	$IBM	INTERNATIONAL BUSINESS MACHINES CORP	$361,890	0.1%	-14%	66.7
130	—	SELECT SECTOR SPDR TR	$344,477	0.1%	+86%	—
131	$ETR	ENTERGY CORP /DE/	$343,596	0.1%	-53%	65.1
132	$LMT	LOCKHEED MARTIN CORP	$338,458	0.1%	-43%	65
133	$HIG	HARTFORD INSURANCE GROUP, INC.	$336,722	0.1%	-3%	69.5
134	$EIX	EDISON INTERNATIONAL	$329,896	0.1%	NEW	70.7
135	$NFLX	NETFLIX INC	$327,583	0.1%	+1%	86.7
136	$UNH	UNITEDHEALTH GROUP INC	$324,981	0.1%	-6%	66.8
137	$CSX	CSX CORP	$322,940	0.1%	NEW	66.4
138	—	ISHARES TR	$319,992	0.1%	+0%	—
139	$ES	EVERSOURCE ENERGY	$318,133	0.1%	+11%	67
140	—	ISHARES TR	$310,705	0.1%	-15%	—
141	$LIN	LINDE PLC	$309,355	0.1%	-1%	—
142	—	PROSHARES TR	$306,423	0.1%	+0%	—
143	$WT	WisdomTree, Inc.	$303,118	0.1%	-19%	62.9
144	—	ISHARES TR	$298,626	0.1%	-74%	—
145	—	ISHARES TR	$297,893	0.1%	-36%	—
146	$MET	METLIFE INC	$296,105	0.1%	-3%	73.9
147	$F	FORD MOTOR CO	$293,901	0.1%	+82%	58.5
148	$VZ	VERIZON COMMUNICATIONS INC	$289,705	0.1%	-26%	71.6
149	—	ISHARES TR	$289,605	0.1%	+16%	—
150	$PEG	PUBLIC SERVICE ENTERPRISE GROUP INC	$287,860	0.1%	-9%	74.6
151	—	J P MORGAN EXCHANGE TRADED F	$285,010	0.1%	-70%	—
152	$AXP	AMERICAN EXPRESS CO	$282,626	0.1%	-1%	73.2
153	—	SPDR SERIES TRUST	$281,199	0.1%	-20%	—
154	—	VANGUARD CHARLOTTE FDS	$279,939	0.1%	+28%	—
155	$TJX	TJX COMPANIES INC /DE/	$278,839	0.1%	-8%	70.7
156	—	ISHARES TR	$275,842	0.1%	-20%	—
157	—	SPDR SERIES TRUST	$273,376	0.1%	-26%	—
158	—	ISHARES TR	$272,541	0.1%	-45%	—
159	—	ISHARES TR	$271,788	0.1%	-6%	—
160	$PWR	QUANTA SERVICES, INC.	$266,276	0.1%	-36%	62.6
161	$CRWD	CrowdStrike Holdings, Inc.	$265,479	0.1%	+0%	55
162	—	ISHARES INC	$265,168	0.1%	-94%	—
163	$D	DOMINION ENERGY, INC	$263,293	0.1%	-2%	74.9
164	—	ISHARES TR	$262,963	0.1%	-53%	—
165	$FE	FIRSTENERGY CORP	$262,572	0.1%	-7%	61.6
166	$RF	REGIONS FINANCIAL CORP	$260,862	0.1%	-7%	—
167	—	ISHARES TR	$259,707	0.1%	+3%	—
168	—	VANECK ETF TRUST	$258,189	0.1%	-68%	—
169	—	ISHARES TR	$258,103	0.1%	-74%	—
170	$TMUS	T-Mobile US, Inc.	$257,496	0.1%	-17%	72.7
171	$AWK	American Water Works Company, Inc.	$251,631	0.1%	NEW	61.7
172	$ODC	Oil-Dri Corp of America	$250,857	0.1%	NEW	64.1
173	—	SSGA ACTIVE ETF TR	$247,263	0.1%	NEW	—
174	$GBTC	Grayscale Bitcoin Trust ETF	$246,125	0.1%	+0%	—
175	$BIP	Brookfield Infrastructure Partners L.P.	$242,401	0.1%	+0%	—
176	—	ISHARES TR	$241,905	0.1%	+0%	—
177	$BBY	BEST BUY CO INC	$241,842	0.1%	NEW	51.5
178	$CSCO	CISCO SYSTEMS, INC.	$236,805	0.1%	+12%	72.3
179	—	VANGUARD INDEX FDS	$236,739	0.1%	+0%	—
180	—	VANGUARD INTL EQUITY INDEX F	$231,608	0.1%	+7%	—
181	$UNM	Unum Group	$222,229	0.1%	+3%	49.5
182	$WEAV	Weave Communications, Inc.	$220,891	0.1%	+0%	38.3
183	—	ISHARES TR	$218,830	0.1%	-1%	—
184	$MKL	MARKEL GROUP INC.	$218,204	0.1%	+9%	68.2
185	—	ISHARES TR	$217,885	0.1%	-13%	—
186	—	VANGUARD WORLD FD	$215,141	0.1%	+0%	—
187	$NOC	NORTHROP GRUMMAN CORP /DE/	$213,540	0.1%	-36%	60.5
188	—	ISHARES TR	$204,837	0.1%	+0%	—
189	—	SPDR SERIES TRUST	$203,947	0.1%	-74%	—
190	$EXC	EXELON CORP	$200,248	0.1%	NEW	63.9
191	$LAR	Lithium Argentina AG	$188,356	0.1%	+0%	—
192	$SOUN	SOUNDHOUND AI, INC.	$156,548	0.0%	+11%	32.3
193	$WULF	TERAWULF INC.	$153,148	0.0%	NEW	25.2
194	$LAC	LITHIUM AMERICAS CORP.	$112,825	0.0%	+1%	—
195	$GOAI	Eva Live Inc	$93,750	0.0%	NEW	—
196	$PRPL	Purple Innovation, Inc.	$6,612	0.0%	+0%	20.1