Sterling Investment Counsel, LLC
13F Reported Value
ⓘ$424.8M
incl. option notional
Equity Holdings
ⓘ$424.8M
Option Notional
ⓘ$63,990
$0 puts / $63,990 calls
Holdings
197
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
Sterling Investment Counsel, LLC disclosed 197 positions worth $424.8M in its Form 13F-HR for Q2 2026 — $424.8M in common stock plus $63,990 of put/call option positions (reported at underlying notional value, not premium at risk), followed by $IVZ. During the quarter the fund opened 11 new positions and exited 10. The portfolio is most concentrated in Other (52.2% of disclosed assets). All figures are sourced directly from Sterling Investment Counsel, LLC’s Form 13F-HR filing with the SEC under CIK 1925853.
AI Fund Analysis
Stable
$IVZ
$AAPL
$MELISector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
ISHARES TR - S&P 500 GRWT ETF
—Quality
$39.6M287,866 sh- —
Quality
$37.2M122,854 sh J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM
—Quality
$31.1M551,241 shCAPITAL GROUP INTL FOCUS EQT - SHS CREAT UNIT
—Quality
$30.3M876,583 sh- 76.4
Quality
$17.1M59,160 sh ISHARES TR - CORE S&P MCP ETF
—Quality
$15.6M202,585 shJ P MORGAN EXCHANGE TRADED F - NEW YORK TAX FRE
—Quality
$12.7M253,686 sh- 78.2
Quality
$11.5M32,127 sh ISHARES TR - CORE S&P SCP ETF
—Quality
$10.3M69,218 shFIDELITY COVINGTON TRUST - MSCI INFO TECH I
—Quality
$10.1M35,541 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| ISHARES TR - S&P 500 GRWT ETF | — | $39.6M | 287,866 |
| Invesco Ltd.$IVZ | — | $37.2M | 122,854 |
| J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $31.1M | 551,241 |
| CAPITAL GROUP INTL FOCUS EQT - SHS CREAT UNIT | — | $30.3M | 876,583 |
| Apple Inc.$AAPL | 76.4 | $17.1M | 59,160 |
| ISHARES TR - CORE S&P MCP ETF | — | $15.6M | 202,585 |
| J P MORGAN EXCHANGE TRADED F - NEW YORK TAX FRE | — | $12.7M | 253,686 |
 Alphabet Inc.$GOOG | 78.2 | $11.5M | 32,127 |
| ISHARES TR - CORE S&P SCP ETF | — | $10.3M | 69,218 |
| FIDELITY COVINGTON TRUST - MSCI INFO TECH I | — | $10.1M | 35,541 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of Sterling Investment Counsel, LLC's 197 positions.
Showing top 10 of 197 holdings.
Sector Allocation
Other
$221.9M
Technology
$79.7M
Financials
$66.5M
Consumer Discretionary
$19.2M
Healthcare
$11.7M
Industrials
$8.9M
Consumer Staples
$6.5M
Utilities
$4.2M
Top Holdings — Sterling Investment Counsel, LLC (Q2 2026)
Top 150 of 197 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | — | ISHARES TR - S&P 500 GRWT ETF | $39.6M | 9.3% | +2% | — |
| 2 | $IVZ | Invesco Ltd. | $37.2M | 8.8% | +2% | — |
| 3 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | $31.1M | 7.3% | +4% | — |
| 4 | — | CAPITAL GROUP INTL FOCUS EQT - SHS CREAT UNIT | $30.3M | 7.1% | +3% | — |
| 5 | $AAPL | Apple Inc. | $17.1M | 4.0% | -2% | 76.4 |
| 6 | — | ISHARES TR - CORE S&P MCP ETF | $15.6M | 3.7% | +2% | — |
| 7 | — | J P MORGAN EXCHANGE TRADED F - NEW YORK TAX FRE | $12.7M | 3.0% | NEW | — |
| 8 | $GOOG | Alphabet Inc. | $11.5M | 2.7% | -0% | 78.2 |
| 9 | — | ISHARES TR - CORE S&P SCP ETF | $10.3M | 2.4% | +1% | — |
| 10 | — | FIDELITY COVINGTON TRUST - MSCI INFO TECH I | $10.1M | 2.4% | +3% | — |
| 11 |  $NVDA | NVIDIA CORP | $9.6M | 2.3% | +5% | 85.9 |
| 12 | — | ISHARES INC - MSCI EMRG CHN | $9.6M | 2.3% | +0% | — |
| 13 | — | ISHARES TR - CORE S&P500 ETF | $8.7M | 2.0% | -1% | — |
| 14 |  $AMZN | AMAZON COM INC | $7.3M | 1.7% | +2% | 68.7 |
| 15 |  $MSFT | MICROSOFT CORP | $6.7M | 1.6% | +3% | 79.8 |
| 16 |  $BRK.B | BERKSHIRE HATHAWAY INC | $5.5M | 1.3% | -1% | 73.8 |
| 17 |  $JPM | JPMORGAN CHASE & CO | $4.8M | 1.1% | -3% | 70.7 |
| 18 |  $PANW | Palo Alto Networks Inc | $4.5M | 1.1% | +4% | 65.5 |
| 19 |  $META | Meta Platforms, Inc. | $4.4M | 1.0% | +8% | 79.6 |
| 20 |  $WMT | Walmart Inc. | $4.0M | 0.9% | -0% | 60.2 |
| 21 |  $V | VISA INC. | $3.9M | 0.9% | -1% | 82.9 |
| 22 |  $GEV | GE Vernova Inc. | $3.6M | 0.8% | -0% | 81.1 |
| 23 |  $KO | COCA COLA CO | $3.2M | 0.8% | +1% | 69.5 |
| 24 |  $SPY | SPDR S&P 500 ETF TRUST | $3.0M | 0.7% | -0% | — |
| 25 |  $LLY | ELI LILLY & Co | $2.8M | 0.7% | +1% | 87.5 |
| 26 |  $GOOGL | Alphabet Inc. | $2.7M | 0.7% | -1% | 78.2 |
| 27 | — | ISHARES TR - RUS 1000 GRW ETF | $2.7M | 0.6% | +289% | — |
| 28 |  $AVGO | Broadcom Inc. | $2.6M | 0.6% | +4% | 84.5 |
| 29 |  $ABBV | AbbVie Inc. | $2.3M | 0.6% | +5% | 72.6 |
| 30 |  $CFG | CITIZENS FINANCIAL GROUP INC/RI | $2.3M | 0.5% | +2% | 62.9 |
| 31 | — | ISHARES TR - CORE MSCI TOTAL | $2.3M | 0.5% | -10% | — |
| 32 | — | ISHARES TR - CORE DIV GRWTH | $2.3M | 0.5% | -2% | — |
| 33 |  $ETN | Eaton Corp plc | $2.2M | 0.5% | -1% | — |
| 34 | — | ISHARES TR - S&P 500 VAL ETF | $2.2M | 0.5% | -1% | — |
| 35 | — | ISHARES TR - CORE S&P US GWT | $2.1M | 0.5% | -12% | — |
| 36 |  $ADI | ANALOG DEVICES INC | $2.1M | 0.5% | -1% | 79.2 |
| 37 |  $APH | AMPHENOL CORP /DE/ | $2.1M | 0.5% | +3% | 79.3 |
| 38 |  $NOW | ServiceNow, Inc. | $2.0M | 0.5% | +19% | 72.9 |
| 39 |  $C | CITIGROUP INC | $1.9M | 0.5% | +2% | 65 |
| 40 |  $AEP | AMERICAN ELECTRIC POWER CO INC | $1.8M | 0.4% | +3% | 66.8 |
| 41 |  $HD | HOME DEPOT, INC. | $1.7M | 0.4% | +2% | 60.3 |
| 42 |  $MRK | Merck & Co., Inc. | $1.7M | 0.4% | +2% | 59.9 |
| 43 | — | GLOBAL X FDS - RBTCS ARTFL INTE | $1.7M | 0.4% | +5% | — |
| 44 |  $STX | Seagate Technology Holdings plc | $1.7M | 0.4% | -2% | — |
| 45 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | $1.7M | 0.4% | -15% | — |
| 46 | — | ARK ETF TR - NEXT GNRTN INTER | $1.6M | 0.4% | +6% | — |
| 47 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $1.6M | 0.4% | +0% | — |
| 48 | — | ISHARES TR - 0-5YR HI YL CP | $1.6M | 0.4% | +2% | — |
| 49 |  $TMO | THERMO FISHER SCIENTIFIC INC. | $1.5M | 0.4% | +7% | 65.1 |
| 50 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $1.5M | 0.4% | -8% | — |
| 51 |  $MCD | MCDONALDS CORP | $1.5M | 0.4% | +6% | 69 |
| 52 |  $PH | Parker-Hannifin Corp | $1.5M | 0.3% | +2% | 65.8 |
| 53 |  $GLW | CORNING INC /NY | $1.5M | 0.3% | -32% | 73.7 |
| 54 |  $COST | COSTCO WHOLESALE CORP /NEW | $1.5M | 0.3% | +1% | 66.2 |
| 55 |  $UBER | Uber Technologies, Inc | $1.4M | 0.3% | +6% | 73.5 |
| 56 | — | SELECT SECTOR SPDR TR - ST STR MATER ETF | $1.4M | 0.3% | +3% | — |
| 57 |  $AMAT | APPLIED MATERIALS INC /DE | $1.4M | 0.3% | -4% | 72.3 |
| 58 |  $CAH | CARDINAL HEALTH INC | $1.4M | 0.3% | -50% | 62.4 |
| 59 | — | ISHARES INC - MSCI EURZONE ETF | $1.3M | 0.3% | +10% | — |
| 60 |  $MU | MICRON TECHNOLOGY INC | $1.3M | 0.3% | -9% | 86.2 |
| 61 | — | VANGUARD INDEX FDS - MCAP GR IDXVIP | $1.2M | 0.3% | -11% | — |
| 62 |  $BLK | BlackRock, Inc. | $1.1M | 0.3% | +4% | 70 |
| 63 |  $GILD | GILEAD SCIENCES, INC. | $1.1M | 0.3% | +2% | 57.4 |
| 64 | — | GLOBAL X FDS - CYBRSCURTY ETF | $1.1M | 0.3% | +8% | — |
| 65 | — | ISHARES TR - IBOXX HI YD ETF | $1.1M | 0.3% | +1% | — |
| 66 | — | FIDELITY COMWLTH TR - NASDAQ COMPSIT | $1.1M | 0.3% | +0% | — |
| 67 |  $JNJ | JOHNSON & JOHNSON | $1.1M | 0.3% | +1% | 69 |
| 68 |  $CRM | Salesforce, Inc. | $1.0M | 0.3% | +6% | 77 |
| 69 |  $DE | DEERE & CO | $1.0M | 0.2% | +0% | 55.4 |
| 70 | — | VANECK ETF TRUST - URANI NUCLE ETF | $1.0M | 0.2% | +6% | — |
| 71 |  $MTB | M&T BANK CORP | $1.0M | 0.2% | +0% | 58.6 |
| 72 | — | SPDR SERIES TRUST - ST STR P400MID | $1.0M | 0.2% | -13% | — |
| 73 |  $TSLA | Tesla, Inc. | $964,015 | 0.2% | -1% | 53.9 |
| 74 |  $EQIX | EQUINIX INC | $951,703 | 0.2% | +3% | 59 |
| 75 | — | ISHARES TR - EXPANDED TECH | $938,163 | 0.2% | +17% | — |
| 76 | — | ISHARES TR - U S EQUITY FACTR | $936,375 | 0.2% | +14% | — |
| 77 |  $MA | Mastercard Inc | $927,560 | 0.2% | -1% | 85.1 |
| 78 |  $SYK | STRYKER CORP | $820,788 | 0.2% | +3% | 72.1 |
| 79 | $MELI | MERCADOLIBRE INC | $785,892 | 0.2% | +7% | 80.2 |
| 80 | — | STATE STR SPDR DOW JONES IND - UT SER 1 | $779,928 | 0.2% | -0% | — |
| 81 | — | VANGUARD WORLD FD - INF TECH ETF | $773,533 | 0.2% | +700% | — |
| 82 | — | ISHARES TR - RUS MID CAP ETF | $761,759 | 0.2% | -4% | — |
| 83 | — | VANGUARD ADMIRAL FDS INC - 500 GRTH IDX F | $761,567 | 0.2% | +500% | — |
| 84 |  $SCHW | SCHWAB CHARLES CORP | $752,712 | 0.2% | +22% | 79.4 |
| 85 |  $BRK.A | BERKSHIRE HATHAWAY INC | $748,850 | 0.2% | +0% | 73.8 |
| 86 |  $CAT | CATERPILLAR INC | $746,893 | 0.2% | -8% | 66.5 |
| 87 |  $IQV | IQVIA HOLDINGS INC. | $727,473 | 0.2% | +4% | 61.4 |
| 88 | — | ISHARES INC - MSCI JAPAN ETF | $625,935 | 0.1% | +7% | — |
| 89 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | $622,782 | 0.1% | +38% | — |
| 90 |  $GS | GOLDMAN SACHS GROUP INC | $598,567 | 0.1% | -0% | 73.5 |
| 91 | — | VANGUARD WORLD FD - MEGA GRWTH IND | $596,206 | 0.1% | +378% | — |
| 92 |  $XOM.R34088 | EXXON MOBIL CORP | $589,516 | 0.1% | -8% | 57.9 |
| 93 |  $PM | Philip Morris International Inc. | $577,102 | 0.1% | -0% | 75.9 |
| 94 | — | ISHARES TR - RUSSELL 2000 ETF | $566,048 | 0.1% | +0% | — |
| 95 |  $PEP | PEPSICO INC | $565,701 | 0.1% | -0% | 63.4 |
| 96 |  $CTAS | CINTAS CORP | $563,987 | 0.1% | -10% | 68.7 |
| 97 |  $CINF | CINCINNATI FINANCIAL CORP | $551,717 | 0.1% | +0% | 84.3 |
| 98 | — | VANGUARD INDEX FDS - VALUE ETF | $531,095 | 0.1% | +3% | — |
| 99 |  $CRWD | CrowdStrike Holdings, Inc. | $525,803 | 0.1% | +1% | 67.7 |
| 100 | — | J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF | $525,234 | 0.1% | -27% | — |
| 101 |  $TT | Trane Technologies plc | $520,139 | 0.1% | +0% | — |
| 102 |  $PLD | Prologis, Inc. | $505,982 | 0.1% | +0% | 68.3 |
| 103 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $493,828 | 0.1% | +0% | — |
| 104 |  $FITB | FIFTH THIRD BANCORP | $487,374 | 0.1% | +0% | 63.2 |
| 105 | — | ISHARES TR - JPMORGAN USD EMG | $477,184 | 0.1% | -0% | — |
| 106 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | $476,217 | 0.1% | -5% | — |
| 107 |  $USB | US BANCORP \DE\ | $474,865 | 0.1% | +0% | 65.3 |
| 108 |  $GHC | Graham Holdings Co | $461,833 | 0.1% | +0% | 55.9 |
| 109 |  $PG | PROCTER & GAMBLE Co | $457,370 | 0.1% | -9% | 64.6 |
| 110 | — | ISHARES INC - MSCI CDA ETF | $455,354 | 0.1% | +18% | — |
| 111 |  $FNF | Fidelity National Financial, Inc. | $443,411 | 0.1% | +0% | 58.1 |
| 112 |  $T | AT&T INC. | $441,906 | 0.1% | +0% | 65.7 |
| 113 |  $WMB | WILLIAMS COMPANIES, INC. | $441,208 | 0.1% | +0% | 64.3 |
| 114 |  $BAC | BANK OF AMERICA CORP /DE/ | $433,635 | 0.1% | -2% | 67.6 |
| 115 | — | VANGUARD INDEX FDS - SM CP VAL ETF | $426,938 | 0.1% | -1% | — |
| 116 |  $MPC | Marathon Petroleum Corp | $425,690 | 0.1% | +0% | 61 |
| 117 |  $UNH | UNITEDHEALTH GROUP INC | $421,865 | 0.1% | -15% | 62.7 |
| 118 | — | GLOBAL X FDS - S&P 500 CATHOLIC | $418,517 | 0.1% | -3% | — |
| 119 |  $AMD | ADVANCED MICRO DEVICES INC | $412,445 | 0.1% | NEW | 79.8 |
| 120 |  $LOW | LOWES COMPANIES INC | $409,891 | 0.1% | +1% | 60.8 |
| 121 |  $UPS | UNITED PARCEL SERVICE INC | $405,274 | 0.1% | -1% | 58.6 |
| 122 | — | VANGUARD WORLD FD - MEGA CAP VAL ETF | $401,761 | 0.1% | -4% | — |
| 123 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $395,940 | 0.1% | -6% | 70 |
| 124 | — | ISHARES TR - NEW YORK MUN ETF | $395,555 | 0.1% | +0% | — |
| 125 |  $F | FORD MOTOR CO | $395,443 | 0.1% | +12% | 54.9 |
| 126 |  $ODC | Oil-Dri Corp of America | $393,917 | 0.1% | +0% | 56.5 |
| 127 | — | ISHARES TR - S&P SML 600 GWT | $392,264 | 0.1% | -1% | — |
| 128 |  $TMP | TOMPKINS FINANCIAL CORP | $375,055 | 0.1% | -52% | 69.3 |
| 129 |  $CSX | CSX CORP | $373,634 | 0.1% | -0% | 65.2 |
| 130 |  $EIX | EDISON INTERNATIONAL | $371,282 | 0.1% | +11% | 61.2 |
| 131 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $369,600 | 0.1% | -19% | — |
| 132 |  $CSCO | CISCO SYSTEMS, INC. | $359,193 | 0.1% | +0% | 70.3 |
| 133 | — | PROSHARES TR - SP500 EX ENRGY | $357,405 | 0.1% | +0% | — |
| 134 |  $MET | METLIFE INC | $355,531 | 0.1% | +0% | 56.2 |
| 135 |  $GLD | SPDR GOLD TRUST | $355,118 | 0.1% | +0% | — |
| 136 |  $ETR | ENTERGY CORP /DE/ | $350,323 | 0.1% | -0% | 59.5 |
| 137 |  $PWR | QUANTA SERVICES, INC. | $349,218 | 0.1% | +0% | 72.1 |
| 138 |  $WT | WisdomTree, Inc. | $343,096 | 0.1% | +0% | 59.9 |
| 139 |  $CVX | CHEVRON CORP | $339,146 | 0.1% | -42% | 62.8 |
| 140 |  $HCA | HCA Healthcare, Inc. | $334,135 | 0.1% | -1% | 68.9 |
| 141 |  $AMGN | AMGEN INC | $333,512 | 0.1% | -14% | 79.2 |
| 142 |  $LIN | LINDE PLC | $331,083 | 0.1% | +2% | — |
| 143 |  $HIG | HARTFORD INSURANCE GROUP, INC. | $329,976 | 0.1% | +0% | 71.6 |
| 144 |  $ES | EVERSOURCE ENERGY | $328,756 | 0.1% | -1% | 66.1 |
| 145 |  $KLAC | KLA CORP | $325,848 | 0.1% | NEW | 78.6 |
| 146 | — | ISHARES TR - MSCI USA MIN ETF | $322,011 | 0.1% | -0% | — |
| 147 | — | ISHARES INC - MSCI PAC JP ETF | $309,707 | 0.1% | +17% | — |
| 148 | — | J P MORGAN EXCHANGE TRADED F - INTRNL RES EQT | $308,513 | 0.1% | -1% | — |
| 149 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $308,221 | 0.1% | +13% | — |
| 150 | — | ISHARES TR - MSCI UK ETF NEW | $306,278 | 0.1% | +11% | — |
New Positions (11)
$AMD ADVANCED MICRO DEVICES INC$412,445$KLAC KLA CORP$325,848
$IBIT iShares Bitcoin Trust ETF$245,283
$ADP AUTOMATIC DATA PROCESSING INC$206,633$MCDCALL MCDONALDS CORP$54,062$NOWCALL ServiceNow, Inc.$9,928
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