What is the 13F Pro Quality Score for PRPL?

13F Pro ranks Purple Innovation, Inc. (PRPL) on the 13F Pro Quality Score, a 0–100 composite of 32 fundamental signals including return on invested capital, free cash flow consistency, balance-sheet strength, earnings quality, growth durability, and valuation discipline. The score refreshes after each 10-K and 10-Q filing on SEC EDGAR. View PRPL's current score at https://13fpro.ai/research/PRPL (free sign-up required for the full ranking).

Where does 13F Pro source PRPL data?

All Purple Innovation, Inc. fundamentals and ownership data come directly from SEC EDGAR. Purple Innovation, Inc. files with the SEC under CIK 1643953. 13F Pro ingests XBRL financial facts from 10-K and 10-Q filings, Form 13F-HR institutional holdings, and Form 4 insider transactions, with no third-party rewrites or estimates.

What sector is PRPL in?

Purple Innovation, Inc. (PRPL) is classified in the Consumer Discretionary sector. 13F Pro publishes sector-level fund flow analysis and quality leaders at https://13fpro.ai/research/sector/consumer-discretionary.

How often is PRPL research updated on 13F Pro?

PRPL's fundamentals refresh within hours of each new 10-K or 10-Q filing on SEC EDGAR. Institutional ownership updates after each quarterly 13F filing window. Insider transactions update after each Form 4 filing. The 13F Pro Quality Score recalculates after every fundamentals refresh.

Purple Innovation, Inc.(PRPL)Stock Analysis

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Consumer Discretionary →Nasdaq

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SEC EDGAR: CIK 1643953 PRPL stock profile & AI dashboard →

13F Pro Quality Score

20.1/100

Rank #2,680 of 2,879 stocks

View Consumer Discretionary peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Aug 14, 2026.

Revenue Growth

7.4/100

Profitability

16.0/100

Balance Sheet

8.5/100

Earnings Quality

30.0/100

Free Cash Flow

19.1/100

Institutional Flow

21.7/100

Revenue Scale

31.3/100

Dilution Risk

79.8/100

PRPL Stock Analysis & AI Quality Score

AI stock analysis and institutional research for Purple Innovation, Inc. (PRPL), a Consumer Discretionary sector company. 13F Pro's AI-powered ranking engine scores PRPL at 20.1/100 on a 32-signal composite quality model, placing it at rank #2,680 of 2,879 stocks — the bottom half of the AI-ranked universe. Areas of concern include revenue growth (7.4) and balance sheet strength (8.5), which score below median versus the broader universe. Based on the latest XBRL financial filings (Q1 2026), Purple Innovation, Inc. reports quarterly revenue of $95.7M, net income of $-30.5M, free cash flow of $1.4M. Top institutional holders of PRPL by reported 13-F value include Coliseum Capital Management,, WASATCH ADVISORS, VANGUARD CAPITAL MANAGEMENT, based on the most recent SEC filings. PRPL trades on the Nasdaq exchange and files with the SEC under CIK 1643953. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate PRPL daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for Purple Innovation, Inc. directly from SEC EDGAR. Purple Innovation, Inc.'s 13F Pro composite quality score has ranged between 18 and 49 since 2021, currently 20.1 — a declining long-term trajectory across 30 quarterly and live scoring snapshots.

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Fun facts about Purple Innovation, Inc.

Quirks, history, and lore behind PRPL — the kind of stuff that makes a stock memorable.

1
The Basics
U.S. consumer goods company · small-cap · listed on Nasdaq · headquartered in Utah.
2
The Numbers
Annual revenue in the low hundreds of millions of dollars, with a business model that leans heavily on direct-to-consumer e-commerce and retail partnerships.
3
The History
Founded in the 2010s, it rode a wave of sleep-tech startups disrupting a centuries-old industry by selling premium products online and shipping them directly to your door.
4
The Secret
Its core product uses a proprietary polymer grid technology — a material originally developed for medical cushioning — to make something you spend a third of your life on.
5
The Lore
The founders previously built another company around the same hyper-elastic polymer material, and the viral 'raw egg drop' advertisement turned their product into an internet sensation.
6
The Giveaway
You sleep on it, it's named after a regal color, and its grid-based mattress promises you'll never sleep hot again.

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Revenue

Q1 2026

$95.7M

Net Income

Q1 2026

$-30.5M

Free Cash Flow

Q1 2026

$1.4M

Revenue & Net Income

Earnings Per Share

Key Financials Over Time

Export Financial Table · Pro+

Revenue

-3.9% YoY

$468.7MFY 2025

FY22 $9.7MFY23 $510.5MFY24 $487.9MFY25 $468.7M

Net Income

+47.5% YoY

$-51.4MFY 2025

FY22 $-92.5MFY23 $-120.8MFY24 $-97.9MFY25 $-51.4M

Operating Income

+53.3% YoY

$-43.0MFY 2025

FY22 $-42.8MFY23 $-113.7MFY24 $-92.2MFY25 $-43.0M

EPS (Diluted)

-47.3% YoY

$0.48FY 2025

FY22 $-1.13FY23 $1.17FY24 $0.91FY25 $0.48

Total Assets

-3.8% YoY

$296.3MFY 2025

FY22 $433.3MFY23 $390.6MFY24 $307.8MFY25 $296.3M

Total Debt

-30.2% YoY

$126.7MFY 2025

FY22 $47.3MFY23 $85.9MFY24 $181.5MFY25 $126.7M

Op. Cash Flow

-89.5% YoY

$-33.8MFY 2025

FY22 $-28.8MFY23 $-54.7MFY24 $-17.9MFY25 $-33.8M

Metric	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2018
Revenue	$468.7M -3.9%	$487.9M -4.4%	$510.5M +5163.3%	$9.7M -98.7%	$725.0M +153.7%	$285.8M
Net Income	$-51.4M +47.5%	$-97.9M +18.9%	$-120.8M -30.6%	$-92.5M -3069.5%	$3.1M +172.0%	$-4.3M
Operating Income	$-43.0M +53.3%	$-92.2M +18.9%	$-113.7M -166.0%	$-42.8M -74.0%	$-24.6M -45.5%	$-16.9M
EPS (Diluted)	$0.48 -47.3%	$0.91 -22.2%	$1.17 +203.5%	$-1.13 -264.5%	$-0.31 +39.2%	$-0.51
Total Assets	$296.3M -3.8%	$307.8M -21.2%	$390.6M -9.9%	$433.3M -32.6%	$642.5M +795.9%	$71.7M
Total Debt	$126.7M -30.2%	$181.5M +111.1%	$85.9M +81.7%	$47.3M -75.5%	$192.8M +622.7%	$26.7M
Operating Cash Flow	$-33.8M -89.5%	$-17.9M +67.3%	$-54.7M -90.0%	$-28.8M +6.9%	$-30.9M -42.7%	$-21.7M

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Available Research

13F Pro tracks comprehensive data for Purple Innovation, Inc. including:

SEC EDGAR filings (10-K, 10-Q, 8-K)

XBRL financial facts (revenue, EPS, margins)

Insider transactions (Form 4)

Institutional 13F holdings

Quality rankings (32 signals)

AI analyst debates & daily meetings

Historical financial trends

Peer comparison & sector analysis

Top Institutional Holders of PRPL

Coliseum Capital Management, LLC
$31.0M46,855,291 sh
WASATCH ADVISORS LP
$3.4M5,071,444 sh
VANGUARD CAPITAL MANAGEMENT LLC
$1.5M2,254,889 sh
BlackRock, Inc.
$691.3K1,045,474 sh
MILLENNIUM MANAGEMENT LLC
$561.2K848,774 sh
Dynamic Advisor Solutions LLC
$497.4K752,200 sh
RENAISSANCE TECHNOLOGIES LLC
$448.1K677,654 sh
GEODE CAPITAL MANAGEMENT, LLC
$447.1K676,083 sh
JACOBS LEVY EQUITY MANAGEMENT, INC
$402.1K608,180 sh
Invenomic Capital Management LP
$330.6K500,000 sh

Fund	Value	Shares
Coliseum Capital Management, LLC	$31.0M	46,855,291
WASATCH ADVISORS LP	$3.4M	5,071,444
VANGUARD CAPITAL MANAGEMENT LLC	$1.5M	2,254,889
BlackRock, Inc.	$691.3K	1,045,474
MILLENNIUM MANAGEMENT LLC	$561.2K	848,774
Dynamic Advisor Solutions LLC	$497.4K	752,200
RENAISSANCE TECHNOLOGIES LLC	$448.1K	677,654
GEODE CAPITAL MANAGEMENT, LLC	$447.1K	676,083
JACOBS LEVY EQUITY MANAGEMENT, INC	$402.1K	608,180
Invenomic Capital Management LP	$330.6K	500,000

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Is PRPL a good stock to buy?

13F Pro's AI-powered analysis of Purple Innovation, Inc. (PRPL) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Consumer Discretionary sector (listed on Nasdaq). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for PRPL are available on the PRPL stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing.

Which hedge funds own PRPL?

Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling PRPL. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of Purple Innovation, Inc.'s investment landscape.