Purple Innovation, Inc.(PRPL)Stock Analysis
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Rank #2,668 of 2,962 stocks
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Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Nov 14, 2026.
Revenue Growth
Profitability
Balance Sheet
Earnings Quality
Free Cash Flow
Institutional Flow
Revenue Scale
Dilution Risk
PRPL Stock Analysis & AI Quality Score
Data updated 2026-09-11AI stock analysis and institutional research for Purple Innovation, Inc. (PRPL), a Consumer Discretionary sector company. 13F Pro's AI-powered ranking engine scores PRPL at 25.3/100 on a 32-signal composite quality model, placing it at rank #2,668 of 2,962 stocks — the bottom half of the AI-ranked universe. Areas of concern include balance sheet strength (12.2) and earnings quality (12.3), which score below median versus the broader universe. Based on the latest XBRL financial filings (Q2 2026), Purple Innovation, Inc. reports quarterly revenue of $98.3M, net income of $-3.2M, free cash flow of $-1.3M. Top institutional holders of PRPL by reported 13-F value include Coliseum Capital Management, WASATCH ADVISORS, VANGUARD CAPITAL MANAGEMENT, based on the most recent SEC filings. PRPL trades on the Nasdaq exchange and files with the SEC under CIK 1643953. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate PRPL daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for Purple Innovation, Inc. directly from SEC EDGAR. Purple Innovation, Inc.'s 13F Pro composite quality score has ranged between 18 and 49 since 2021, currently 25.3 — a declining long-term trajectory across 68 quarterly and live scoring snapshots.
Revenue
Q2 2026
$98.3M
Net Income
Q2 2026
$-3.2M
Free Cash Flow
Q2 2026
$-1.3M
Revenue & Net Income
Earnings Per Share
Key Financials Over Time
Export Financial Table · ProRevenue
-3.9% YoYNet Income
+47.5% YoYOperating Income
+53.3% YoYEPS (Diluted)
-47.3% YoYTotal Assets
-3.8% YoYTotal Debt
-30.2% YoYOp. Cash Flow
-89.5% YoYFree Cash Flow
-67.0% YoY| Metric | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|---|---|
| Revenue | $468.7M -3.9% | $487.9M -4.4% | $510.5M -10.9% | $573.2M -20.9% | $725.0M +11.8% | $648.5M |
| Net Income | $-51.4M +47.5% | $-97.9M +18.9% | $-120.8M -30.6% | $-92.5M -3069.5% | $3.1M +101.3% | $-236.9M |
| Operating Income | $-43.0M +53.3% | $-92.2M +18.9% | $-113.7M -166.0% | $-42.8M -74.0% | $-24.6M -134.5% | $71.2M |
| EPS (Diluted) | $0.48 -47.3% | $0.91 -22.2% | $1.17 +203.5% | $-1.13 -264.5% | $-0.31 +94.9% | $-6.04 |
| Total Assets | $296.3M -3.8% | $307.8M -21.2% | $390.6M -9.9% | $433.3M -32.6% | $642.5M +15.8% | $554.7M |
| Total Debt | $126.7M -30.2% | $181.5M +111.1% | $85.9M +77.9% | $48.3M -74.9% | $192.8M +324.5% | $45.4M |
| Operating Cash Flow | $-33.8M -89.5% | $-17.9M +67.3% | $-54.7M -90.0% | $-28.8M +6.9% | $-30.9M -138.0% | $81.3M |
| Free Cash Flow | $-41.9M -67.0% | $-25.1M +63.7% | $-69.1M -7.6% | $-64.1M +24.4% | $-84.8M -258.9% | $53.4M |
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Top Institutional Holders of PRPL
Coliseum Capital Management, LLC
$16.7M46,855,291 shWASATCH ADVISORS LP
$1.8M5,071,444 shVANGUARD CAPITAL MANAGEMENT LLC
$789.1K2,210,496 shBlackRock, Inc.
$373.2K1,045,427 shDynamic Advisor Solutions LLC
$268.5K752,200 shMILLENNIUM MANAGEMENT LLC
$259.9K727,895 shGEODE CAPITAL MANAGEMENT, LLC
$220.6K617,869 shJACOBS LEVY EQUITY MANAGEMENT, INC
$217.1K608,180 shShay Capital LLC
$132.5K371,207 shCrumly & Associates Inc.
$119.0K333,263 sh
| Fund | Value | Shares |
|---|---|---|
| Coliseum Capital Management, LLC | $16.7M | 46,855,291 |
| WASATCH ADVISORS LP | $1.8M | 5,071,444 |
| VANGUARD CAPITAL MANAGEMENT LLC | $789.1K | 2,210,496 |
| BlackRock, Inc. | $373.2K | 1,045,427 |
| Dynamic Advisor Solutions LLC | $268.5K | 752,200 |
| MILLENNIUM MANAGEMENT LLC | $259.9K | 727,895 |
| GEODE CAPITAL MANAGEMENT, LLC | $220.6K | 617,869 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | $217.1K | 608,180 |
| Shay Capital LLC | $132.5K | 371,207 |
| Crumly & Associates Inc. | $119.0K | 333,263 |
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Popular Research
Is PRPL a good stock to buy?
13F Pro's AI-powered analysis of Purple Innovation, Inc. (PRPL) draws on SEC EDGAR-sourced fundamentals, institutional 13F holdings, and insider Form 4 transactions in the Consumer Discretionary sector (listed on Nasdaq). The 32-signal AI Quality Score, current rank, and full bull/bear verdict for PRPL are available on the PRPL stock profile dashboard — with the same data, AI insights, ratios, and institutional activity refreshed after every 10-K, 10-Q, 13F, and Form 4 filing. PRPL is classified as a small company.
Which hedge funds own PRPL?
Institutional investors are required to disclose their holdings quarterly via SEC Form 13F. 13F Pro aggregates these filings to show which hedge funds, mutual funds, and asset managers are buying or selling PRPL. Combined with insider transaction data from Form 4 filings and AI-powered analysis from 10 specialized research agents, 13F Pro provides a comprehensive view of Purple Innovation, Inc.'s investment landscape.