Consumer Discretionary · Nasdaq · AI-powered stock analysis, 32-signal quality score, SEC EDGAR financials, and institutional holdings. Updated .
Purple Innovation, Inc. (PRPL) stock profile, AI quality score, and SEC EDGAR financial data, a Consumer Discretionary sector company. 13F Pro's AI-powered ranking engine scores PRPL at 25.3/100 on a 32-signal composite quality model, placing it at rank #2,668 of 2,962 stocks — the bottom half of the AI-ranked universe. Areas of concern include balance sheet strength (12.2) and earnings quality (12.3), which score below median versus the broader universe. Based on the latest XBRL financial filings (Q2 2026), Purple Innovation, Inc. reports quarterly revenue of $98.3M, net income of $-3.2M, free cash flow of $-1.3M. Top institutional holders of PRPL by reported 13-F value include Coliseum Capital Management, WASATCH ADVISORS, VANGUARD CAPITAL MANAGEMENT, based on the most recent SEC filings. PRPL trades on the Nasdaq exchange and files with the SEC under CIK 1643953. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate PRPL daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for Purple Innovation, Inc. directly from SEC EDGAR.
AI Quality Score
25.3/100
AI Rank
#2,668
Revenue
$98.3M
Net Income
$-3.2M
Free Cash Flow
$-1.3M
| Period | Form | Revenue | Net income | Operating margin |
|---|---|---|---|---|
| FY 2025 | 10-K | $468.7M | $-51.4M | -9.2% |
| FY 2024 | 10-K | $487.9M | $-97.9M | -18.9% |
| FY 2023 | 10-K | $510.5M | $-120.8M | -22.3% |
| FY 2022 | 10-K | $573.2M | $-92.5M | -7.5% |
| FY 2021 | 10-K | $725.0M | $3.1M | -3.4% |
| FY 2020 | 10-K/A | $648.5M | $-236.9M | 11.0% |
| Institution | Shares | Value | Reported |
|---|---|---|---|
| Coliseum Capital Management | 46,855,291 | $16.7M | 2026-06-30 |
| WASATCH ADVISORS | 5,071,444 | $1.8M | 2026-06-30 |
| VANGUARD CAPITAL MANAGEMENT | 2,210,496 | $789.1K | 2026-06-30 |
| BlackRock | 1,045,427 | $373.2K | 2026-06-30 |
| Dynamic Advisor Solutions | 752,200 | $268.5K | 2026-06-30 |
| MILLENNIUM MANAGEMENT | 727,895 | $259.9K | 2026-06-30 |
| GEODE CAPITAL MANAGEMENT | 617,869 | $220.6K | 2026-06-30 |
| JACOBS LEVY EQUITY MANAGEMENT | 608,180 | $217.1K | 2026-06-30 |
| Shay Capital | 371,207 | $132.5K | 2026-06-30 |
| Crumly & Associates | 333,263 | $119.0K | 2026-06-30 |
13F Pro Quality Score
Rank #2,668 of 2,962 stocks
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Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Nov 14, 2026.
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