Purple Innovation, Inc.(PRPL)— Stock Profile, AI Score & Financials

Consumer Discretionary · Nasdaq · AI-powered stock analysis, 32-signal quality score, SEC EDGAR financials, and institutional holdings. Updated .

Purple Innovation, Inc. (PRPL) stock profile, AI quality score, and SEC EDGAR financial data, a Consumer Discretionary sector company. 13F Pro's AI-powered ranking engine scores PRPL at 25.3/100 on a 32-signal composite quality model, placing it at rank #2,668 of 2,962 stocks — the bottom half of the AI-ranked universe. Areas of concern include balance sheet strength (12.2) and earnings quality (12.3), which score below median versus the broader universe. Based on the latest XBRL financial filings (Q2 2026), Purple Innovation, Inc. reports quarterly revenue of $98.3M, net income of $-3.2M, free cash flow of $-1.3M. Top institutional holders of PRPL by reported 13-F value include Coliseum Capital Management, WASATCH ADVISORS, VANGUARD CAPITAL MANAGEMENT, based on the most recent SEC filings. PRPL trades on the Nasdaq exchange and files with the SEC under CIK 1643953. 13F Pro's AI research platform runs 10 specialized AI analysts — value, growth, momentum, macro, and activist specialists — that debate PRPL daily and publish AI-generated analysis with cited SEC sources. The platform aggregates historical XBRL financial facts, 10-Q and 10-K filings, insider Form 4 transactions, and institutional 13-F holdings for Purple Innovation, Inc. directly from SEC EDGAR.

AI Quality Score

25.3/100

AI Rank

#2,668

Revenue

$98.3M

Net Income

$-3.2M

Free Cash Flow

$-1.3M

PRPL key financials by period

Purple Innovation, Inc. reported revenue, net income and margins by fiscal period, from SEC filings.
PeriodFormRevenueNet incomeOperating margin
FY 202510-K$468.7M$-51.4M-9.2%
FY 202410-K$487.9M$-97.9M-18.9%
FY 202310-K$510.5M$-120.8M-22.3%
FY 202210-K$573.2M$-92.5M-7.5%
FY 202110-K$725.0M$3.1M-3.4%
FY 202010-K/A$648.5M$-236.9M11.0%

Institutions holding PRPL

Institutional investors reporting a position in Purple Innovation, Inc. on SEC Form 13F.
InstitutionSharesValueReported
Coliseum Capital Management46,855,291$16.7M2026-06-30
WASATCH ADVISORS5,071,444$1.8M2026-06-30
VANGUARD CAPITAL MANAGEMENT2,210,496$789.1K2026-06-30
BlackRock1,045,427$373.2K2026-06-30
Dynamic Advisor Solutions752,200$268.5K2026-06-30
MILLENNIUM MANAGEMENT727,895$259.9K2026-06-30
GEODE CAPITAL MANAGEMENT617,869$220.6K2026-06-30
JACOBS LEVY EQUITY MANAGEMENT608,180$217.1K2026-06-30
Shay Capital371,207$132.5K2026-06-30
Crumly & Associates333,263$119.0K2026-06-30
PRPL

Purple Innovation, Inc.

PRPL
NasdaqSmall CapConsumer Discretionary

13F Pro Quality Score

25.3/100

Rank #2,668 of 2,962 stocks

View Consumer Discretionary peers →

Rankings refresh quarterly once 80% of peers have filed (~45 days after quarter-end). Next update: ~Nov 14, 2026.

Revenue Growth

13.6/100

Profitability

25.8/100

Balance Sheet

12.2/100

Earnings Quality

12.3/100

Free Cash Flow

23.5/100

Institutional Flow

13.0/100

Revenue Scale

35.5/100

Dilution Risk

79.8/100

Price Chart

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Key Metrics

Revenue

Q2 2026
EDGAR

$98.27M

Net Income

Q2 2026
EDGAR

$-3.23M

EPS (Diluted)

Q2 2026
EDGAR

$-0.74

Free Cash Flow

Q2 2026
EDGAR

$-1.30M

Top Institutional Holders

as of Q2 2026
$22.16M total

Financial Trends

Revenue & Net Income

Earnings Per Share

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