Purple Innovation, Inc. (PRPL) — Institutional Holders, Q2 2026
62 institutional investment managers reported a PRPL position on SEC Form 13F-HR for the quarter ended June 30, 2026, with a combined reported value of $22.1M. Every filer is listed below, ranked by position value. Put and call option positions are excluded, and a firm filing several lots or share classes is shown once with its total.
PRPL in Q2 2026: what funds did
Funds that filed a 13F for both Q1 2026 and Q2 2026, by what they did with the common stock. Share counts are adjusted for any split between the two quarters; dollar figures are the change in shares at this quarter’s price.
Biggest buyers
- Shay CapitalAdded · +247,085 sh+$88.2K
- GOLDMAN SACHS GROUPAdded · +169,600 sh+$60.5K
- UBS Group AGAdded · +98,656 sh+$35.2K
- Qube Research & Technologies LtdAdded · +93,874 sh+$33.5K
- GSA CAPITAL PARTNERS LLPNew · +74,000 sh+$26.4K
Biggest sellers
- RENAISSANCE TECHNOLOGIESTrimmed · -634,177 sh-$226.4K
- Invenomic Capital ManagementSold out · -500,000 sh-$178.5K
- JPMORGAN CHASETrimmed · -320,279 sh-$114.3K
- MILLENNIUM MANAGEMENTTrimmed · -120,879 sh-$43.2K
- Corient Private WealthSold out · -103,500 sh-$37.0K
PRPL 13F holders ranked 1–62 of 62
| # | Institution | Shares | Value | % of portfolio | QoQShares vs Q1 2026 |
|---|---|---|---|---|---|
| 1 | Coliseum Capital Management#1 · 46,855,291 sh | 46,855,291 | $16.7M | 1.44% | 0.0% |
| 2 | WASATCH ADVISORS#2 · 5,071,444 sh | 5,071,444 | $1.8M | — | 0.0% |
| 3 | VANGUARD CAPITAL MANAGEMENT#3 · 2,210,496 sh | 2,210,496 | $789.1K | 0.00% | -2.0% |
| 4 | BlackRock#4 · 1,045,427 sh | 1,045,427 | $373.2K | 0.00% | 0.0% |
| 5 | Dynamic Advisor Solutions#5 · 752,200 sh | 752,200 | $268.5K | — | 0.0% |
| 6 | MILLENNIUM MANAGEMENT#6 · 727,895 sh | 727,895 | $259.9K | <0.01% | -14.2% |
| 7 | GEODE CAPITAL MANAGEMENT#7 · 617,869 sh | 617,869 | $220.6K | 0.00% | -8.6% |
| 8 | JACOBS LEVY EQUITY MANAGEMENT#8 · 608,180 sh | 608,180 | $217.1K | <0.01% | 0.0% |
| 9 | Shay Capital#9 · 371,207 sh | 371,207 | $132.5K | <0.01% | +199.1% |
| 10 | Crumly & Associates#10 · 333,263 sh | 333,263 | $119.0K | — | +14.1% |
| 11 | GOLDMAN SACHS GROUP#11 · 315,877 sh | 315,877 | $112.8K | 0.00% | +115.9% |
| 12 | VANGUARD FIDUCIARY#12 · 308,521 sh | 308,521 | $110.1K | 0.00% | 0.0% |
| 13 | Anson Funds Management#13 · 300,000 sh | 300,000 | $107.1K | <0.01% | 0.0% |
| 14 | CHARLES SCHWAB INVESTMENT MANAGEMENT#14 · 282,242 sh | 282,242 | $100.8K | 0.00% | -1.7% |
| 15 | Stratos Wealth Partners, LTD.#15 · 273,561 sh | 273,561 | $97.7K | <0.01% | +0.1% |
| 16 | STATE STREET#16 · 259,838 sh | 259,838 | $92.8K | 0.00% | 0.0% |
| 17 | UBS Group AG#17 · 156,167 sh | 156,167 | $55.8K | 0.00% | +171.5% |
| 18 | TUDOR INVESTMENT ET AL#18 · 150,649 sh | 150,649 | $53.8K | <0.01% | 0.0% |
| 19 | Divisadero Street Capital Management#19 · 138,605 sh | 138,605 | $49.5K | <0.01% | 0.0% |
| 20 | NORTHERN#20 · 137,104 sh | 137,104 | $48.9K | 0.00% | +41.0% |
| 21 | MML INVESTORS SERVICES#21 · 128,993 sh | 128,993 | $46.1K | <0.01% | -2.2% |
| 22 | Qube Research & Technologies Ltd#22 · 118,352 sh | 118,352 | $42.3K | 0.00% | +383.5% |
| 23 | Midwest Financial Group#23 · 115,000 sh | 115,000 | $41.1K | — | 0.0% |
| 24 | LPL Financial#24 · 100,119 sh | 100,119 | $35.7K | 0.00% | +30.9% |
| 25 | B.O.S.S. Retirement Advisors#25 · 82,832 sh | 82,832 | $29.6K | — | -17.2% |
| 26 | BRIDGEWAY CAPITAL MANAGEMENT#26 · 75,000 sh | 75,000 | $26.8K | <0.01% | 0.0% |
| 27 | GSA CAPITAL PARTNERS LLP#27 · 74,000 sh | 74,000 | $26.0K | <0.01% | New |
| 28 | SIMPLEX TRADING#28 · 59,705 sh | 59,705 | $21.3K | 0.00% | +27.6% |
| 29 | MAI Capital Management#29 · 50,000 sh | 50,000 | $17.9K | <0.01% | 0.0% |
| 30 | RENAISSANCE TECHNOLOGIES#30 · 43,477 sh | 43,477 | $15.5K | 0.00% | -93.6% |
| 31 | Vanguard Global Advisers#31 · 30,040 sh | 30,040 | $10.7K | 0.00% | 0.0% |
| 32 | Legacy Wealth Managment#32 · 28,627 sh | 28,627 | $10.2K | <0.01% | -50.3% |
| 33 | Caprock Group#33 · 27,420 sh | 27,420 | $9.8K | <0.01% | 0.0% |
| 34 | DAVENPORT#34 · 25,000 sh | 25,000 | $8.9K | — | 0.0% |
| 35 | XTX Topco Ltd#35 · 23,684 sh | 23,684 | $8.5K | <0.01% | -79.6% |
| 36 | HRT FINANCIAL#36 · 19,811 sh | 19,811 | $7.0K | 0.00% | +80.0% |
| 37 | Cottage Street Advisors#37 · 14,300 sh | 14,300 | $5.1K | — | 0.0% |
| 38 | Plan Group Financial#38 · 13,000 sh | 13,000 | $4.6K | — | 0.0% |
| 39 | KESTRA PRIVATE WEALTH SERVICES#39 · 10,767 sh | 10,767 | $3.8K | 0.00% | New |
| 40 | Tower Research Capital (TRC)#40 · 10,482 sh | 10,482 | $3.7K | <0.01% | New |
| 41 | GROUP ONE TRADING, L.P.#41 · 10,450 sh | 10,450 | $3.7K | 0.00% | -10.6% |
| 42 | Kesler, Norman & Wride#42 · 10,027 sh | 10,027 | $3.6K | <0.01% | 0.0% |
| 43 | Sterling Investment Counsel#43 · 10,000 sh | 10,000 | $3.6K | — | 0.0% |
| 44 | Seros Financial#44 · 10,000 sh | 10,000 | $3.6K | — | 0.0% |
| 45 | OSAIC#45 · 9,140 sh | 9,140 | $3.3K | 0.00% | -12.9% |
| 46 | JPMORGAN CHASE#46 · 8,356 sh | 8,356 | $3.2K | 0.00% | -97.5% |
| 47 | Crewe Advisors#47 · 8,849 sh | 8,849 | $3.2K | <0.01% | 0.0% |
| 48 | JONES FINANCIAL COMPANIES LLLP#48 · 2,000 sh | 2,000 | $780.00 | 0.00% | 0.0% |
| 49 | Optiver Holding B.V.#49 · 1,593 sh | 1,593 | $569.00 | 0.00% | 0.0% |
| 50 | MORGAN STANLEY#50 · 1,471 sh | 1,471 | $525.00 | 0.00% | -1.1% |
| 51 | IFP Advisors#51 · 844 sh | 844 | $301.00 | — | 0.0% |
| 52 | ARMSTRONG ADVISORY GROUP#52 · 500 sh | 500 | $179.00 | — | New |
| 53 | WELLS FARGO & COMPANY#53 · 413 sh | 413 | $147.00 | 0.00% | 0.0% |
| 54 | BARCLAYS PLC#54 · 394 sh | 394 | $140.00 | 0.00% | New |
| 55 | Larson Financial Group#55 · 293 sh | 293 | $105.00 | 0.00% | 0.0% |
| 56 | BNP PARIBAS FINANCIAL MARKETS#56 · 188 sh | 188 | $67.00 | 0.00% | 0.0% |
| 57 | IFS Advisors#57 · 140 sh | 140 | $49.00 | — | 0.0% |
| 58 | Rockefeller Capital Management L.P.#58 · 30 sh | 30 | $11.00 | 0.00% | 0.0% |
| 59 | SBI Securities , Ltd.#59 · 10 sh | 10 | $4.00 | — | 0.0% |
| 60 | SRS Capital Advisors#60 · 5 sh | 5 | $2.00 | 0.00% | +400.0% |
| 61 | ROYAL BANK OF CANADA#61 · 150 sh | 150 | $0.00 | 0.00% | -62.0% |
| 62 | NewEdge Advisors#62 · 1 sh | 1 | $0.00 | 0.00% | New |
Funds that sold out of PRPL in Q2 2026 (12)
Held PRPL at the end of Q1 2026 and filed a Q2 2026 13F without it. Not in the list above, because they no longer hold it. Largest prior position first.
| Institution | Shares sold | Value in Q1 2026 |
|---|---|---|
| Invenomic Capital Management500,000 sh | 500,000 | $330.6K |
| Corient Private Wealth103,500 sh | 103,500 | $68.4K |
| CITADEL ADVISORS64,822 sh | 64,822 | $42.9K |
| JANE STREET GROUP64,423 sh | 64,423 | $42.6K |
| ACADIAN ASSET MANAGEMENT50,018 sh | 50,018 | $32.0K |
| Virtu Financial32,865 sh | 32,865 | $22.0K |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT30,480 sh | 30,480 | $20.2K |
| SHARPEPOINT28,835 sh | 28,835 | $19.1K |
| Cambridge Investment Research Advisors19,826 sh | 19,826 | $13.0K |
| Point72 Asset Management, L.P.13,612 sh | 13,612 | $9.0K |
| FMR928 sh | 928 | $614.00 |
| IFS Advisors140 sh | 140 | $92.00 |
Source: Form 13F-HR filings on SEC EDGAR, Q2 2026. Values are as reported by each manager at quarter end. “% of portfolio” is the position’s share of the manager’s total reported 13F value for the same quarter. “New” means the manager filed a 13F for Q1 2026 without this position; a dash means no comparison is available. Where a manager’s own filing is internally inconsistent its value is withheld and it is listed last. 13F data shows reported holdings, not recommendations.