INVESTMENT ADVISORY SERVICES INC /TX /ADV
13F Reported Value
ⓘ$347.2M
Holdings
140
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
INVESTMENT ADVISORY SERVICES INC /TX /ADV disclosed 140 positions worth $347.2M in its Form 13F-HR for Q2 2026, led by $QQQ (INVESCO QQQ TRUST, SERIES 1) at 11.4% of the equity portfolio. During the quarter the fund opened 16 new positions and exited 6 — including a new stake in $DELL and a full exit from $CTRA. The portfolio is most concentrated in Other (51.6% of disclosed assets). All figures are sourced directly from INVESTMENT ADVISORY SERVICES INC /TX /ADV’s Form 13F-HR filing with the SEC under CIK 925953.
AI Fund Analysis
Stable
$QQQ
$MSFT
$AAPL
$MRKSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
- —
Quality
$39.7M53,857 sh VANGUARD SPECIALIZED FUNDS - DIV APP ETF
—Quality
$38.9M164,367 sh- 79.8#31
Quality
$13.5M36,139 sh - 76.4
Quality
$13.4M46,250 sh J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM
—Quality
$12.6M223,721 sh- 60.2
Quality
$11.2M99,218 sh PACER FDS TR - US CASH COWS 100
—Quality
$11.2M179,806 shFIDELITY COVINGTON TRUST - FIDELITY FUND LR
—Quality
$9.7M278,352 shSCHWAB STRATEGIC TR - US DIVIDEND EQ
—Quality
$8.3M260,830 shISHARES TR - CORE S&P US GWT
—Quality
$7.7M41,010 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| INVESCO QQQ TRUST, SERIES 1$QQQ | — | $39.7M | 53,857 |
| VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $38.9M | 164,367 |
| MICROSOFT CORP$MSFT | 79.8#31 | $13.5M | 36,139 |
| Apple Inc.$AAPL | 76.4 | $13.4M | 46,250 |
| J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $12.6M | 223,721 |
 Walmart Inc.$WMT | 60.2 | $11.2M | 99,218 |
| PACER FDS TR - US CASH COWS 100 | — | $11.2M | 179,806 |
| FIDELITY COVINGTON TRUST - FIDELITY FUND LR | — | $9.7M | 278,352 |
| SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $8.3M | 260,830 |
| ISHARES TR - CORE S&P US GWT | — | $7.7M | 41,010 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of INVESTMENT ADVISORY SERVICES INC /TX /ADV's 140 positions.
Showing top 10 of 140 holdings.
Sector Allocation
Other
$179.3M
Technology
$45.3M
Consumer Discretionary
$27.4M
Financials
$26.3M
Healthcare
$22.8M
Energy
$15.9M
Industrials
$12.8M
Consumer Staples
$11.2M
Full Holdings — INVESTMENT ADVISORY SERVICES INC /TX /ADV (Q2 2026)
All 140 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | $39.7M | 11.4% | +3% | — |
| 2 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $38.9M | 11.2% | +2% | — |
| 3 | $MSFT | MICROSOFT CORP | $13.5M | 3.9% | -1% | 79.8 |
| 4 | $AAPL | Apple Inc. | $13.4M | 3.9% | -0% | 76.4 |
| 5 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | $12.6M | 3.6% | -15% | — |
| 6 | $WMT | Walmart Inc. | $11.2M | 3.2% | -0% | 60.2 |
| 7 | — | PACER FDS TR - US CASH COWS 100 | $11.2M | 3.2% | +4% | — |
| 8 | — | FIDELITY COVINGTON TRUST - FIDELITY FUND LR | $9.7M | 2.8% | +6% | — |
| 9 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $8.3M | 2.4% | +3% | — |
| 10 | — | ISHARES TR - CORE S&P US GWT | $7.7M | 2.2% | -0% | — |
| 11 | — | FIDELITY COVINGTON TRUST - HIGH DIVID ETF | $7.3M | 2.1% | +9% | — |
| 12 |  $XOM.R34088 | EXXON MOBIL CORP | $6.9M | 2.0% | +0% | 57.9 |
| 13 |  $JNJ | JOHNSON & JOHNSON | $6.6M | 1.9% | +0% | 69 |
| 14 |  $ABBV | AbbVie Inc. | $6.2M | 1.8% | +0% | 72.6 |
| 15 |  $JPM | JPMORGAN CHASE & CO | $5.5M | 1.6% | +0% | 70.7 |
| 16 |  $IVZ | Invesco Ltd. | $5.4M | 1.6% | +1% | — |
| 17 | — | FIDELITY COVINGTON TRUST - ENHANCED SML CAP | $5.0M | 1.4% | +30% | — |
| 18 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $4.8M | 1.4% | -0% | — |
| 19 |  $MCD | MCDONALDS CORP | $4.4M | 1.3% | -2% | 69 |
| 20 |  $HD | HOME DEPOT, INC. | $4.2M | 1.2% | -3% | 60.3 |
| 21 |  $AXP | AMERICAN EXPRESS CO | $4.2M | 1.2% | -0% | 69.4 |
| 22 | — | FIDELITY COVINGTON TRUST - ENH MID COR ETF | $4.1M | 1.2% | +37% | — |
| 23 |  $KO | COCA COLA CO | $3.8M | 1.1% | -0% | 69.5 |
| 24 |  $AMZN | AMAZON COM INC | $3.7M | 1.1% | -1% | 68.7 |
| 25 |  $DVN | DEVON ENERGY CORP/DE | $3.5M | 1.0% | +591% | 74.8 |
| 26 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $3.5M | 1.0% | +0% | — |
| 27 |  $GOOG | Alphabet Inc. | $3.5M | 1.0% | +0% | 78.2 |
| 28 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | $3.5M | 1.0% | +2% | — |
| 29 | — | CAPITAL GROUP CORE EQUITY ET - SHS CREAT UNIT | $3.3M | 1.0% | +8% | — |
| 30 |  $CSCO | CISCO SYSTEMS, INC. | $3.3M | 0.9% | -3% | 70.3 |
| 31 |  $SYK | STRYKER CORP | $3.1M | 0.9% | +0% | 72.1 |
| 32 | — | CAPITAL GROUP GROWTH ETF - SHS CREAT UNIT | $3.0M | 0.9% | +15% | — |
| 33 |  $BLK | BlackRock, Inc. | $2.9M | 0.8% | +0% | 70 |
| 34 | — | J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM | $2.9M | 0.8% | -3% | — |
| 35 |  $CVX | CHEVRON CORP | $2.9M | 0.8% | -0% | 62.8 |
| 36 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $2.6M | 0.8% | +10% | — |
| 37 |  $RTX | RTX Corp | $2.5M | 0.7% | -0% | 73.2 |
| 38 |  $COST | COSTCO WHOLESALE CORP /NEW | $2.4M | 0.7% | -0% | 66.2 |
| 39 |  $BAC | BANK OF AMERICA CORP /DE/ | $2.3M | 0.7% | -0% | 67.6 |
| 40 |  $PG | PROCTER & GAMBLE Co | $2.3M | 0.7% | +0% | 64.6 |
| 41 |  $SCHW | SCHWAB CHARLES CORP | $2.1M | 0.6% | -0% | 79.4 |
| 42 |  $CMI | CUMMINS INC | $2.1M | 0.6% | +1% | 58.1 |
| 43 |  $NVDA | NVIDIA CORP | $2.1M | 0.6% | +6% | 85.9 |
| 44 | — | ISHARES TR - CORE S&P MCP ETF | $2.0M | 0.6% | -0% | — |
| 45 |  $AMGN | AMGEN INC | $1.9M | 0.6% | -1% | 79.2 |
| 46 | — | CAPITAL GROUP DIVIDEND VALUE - SHS CREAT UNIT | $1.9M | 0.6% | +23% | — |
| 47 |  $PEP | PEPSICO INC | $1.8M | 0.5% | +1% | 63.4 |
| 48 |  $FDX | FEDEX CORP | $1.7M | 0.5% | +0% | 60.3 |
| 49 | — | ISHARES TR - CORE S&P SCP ETF | $1.7M | 0.5% | -2% | — |
| 50 |  $ABT | ABBOTT LABORATORIES | $1.5M | 0.4% | -1% | 65.5 |
| 51 |  $MCK | MCKESSON CORP | $1.5M | 0.4% | -1% | 63.4 |
| 52 |  $SPY | SPDR S&P 500 ETF TRUST | $1.5M | 0.4% | -1% | — |
| 53 |  $CAT | CATERPILLAR INC | $1.4M | 0.4% | -18% | 66.5 |
| 54 |  $GOOGL | Alphabet Inc. | $1.3M | 0.4% | +0% | 78.2 |
| 55 |  $TXN | TEXAS INSTRUMENTS INC | $1.0M | 0.3% | +10% | 73.4 |
| 56 |  $LRCX | LAM RESEARCH CORP | $1.0M | 0.3% | +89% | 79.4 |
| 57 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $992,365 | 0.3% | +1% | 70 |
| 58 |  $ADP | AUTOMATIC DATA PROCESSING INC | $974,816 | 0.3% | +0% | 69.8 |
| 59 | $MRK | Merck & Co., Inc. | $959,288 | 0.3% | +1% | 59.9 |
| 60 |  $AVGO | Broadcom Inc. | $946,218 | 0.3% | +1% | 84.5 |
| 61 |  $CEG | Constellation Energy Corp | $924,792 | 0.3% | -0% | 59.4 |
| 62 |  $SBUX | STARBUCKS CORP | $914,452 | 0.3% | -7% | 58.2 |
| 63 |  $LH | LABCORP HOLDINGS INC. | $846,719 | 0.2% | -1% | 65 |
| 64 |  $COR | Cencora, Inc. | $825,725 | 0.2% | -1% | 61.1 |
| 65 |  $V | VISA INC. | $813,307 | 0.2% | -7% | 82.9 |
| 66 | — | VANGUARD WORLD FD - UTILITIES ETF | $803,975 | 0.2% | +0% | — |
| 67 |  $AMAT | APPLIED MATERIALS INC /DE | $772,714 | 0.2% | -51% | 72.3 |
| 68 |  $AMD | ADVANCED MICRO DEVICES INC | $715,100 | 0.2% | +1% | 79.8 |
| 69 |  $CARR | CARRIER GLOBAL Corp | $714,287 | 0.2% | +0% | 56.6 |
| 70 |  $DELL | Dell Technologies Inc. | $692,925 | 0.2% | NEW | 71.2 |
| 71 |  $META | Meta Platforms, Inc. | $691,139 | 0.2% | -3% | 79.6 |
| 72 | — | SELECT SECTOR SPDR TR - ST STR CARE ETF | $638,835 | 0.2% | +5% | — |
| 73 |  $DUK | Duke Energy CORP | $603,660 | 0.2% | -1% | 56.4 |
| 74 |  $AFL | AFLAC INC | $584,140 | 0.2% | +0% | 61.3 |
| 75 |  $COP | CONOCOPHILLIPS | $577,450 | 0.2% | +2% | 70.2 |
| 76 | — | VANGUARD WORLD FD - INF TECH ETF | $573,696 | 0.2% | +700% | — |
| 77 |  $PM | Philip Morris International Inc. | $508,180 | 0.1% | +2% | 75.9 |
| 78 |  $FCX | FREEPORT-MCMORAN INC | $499,894 | 0.1% | -2% | 62 |
| 79 |  $MU | MICRON TECHNOLOGY INC | $490,573 | 0.1% | NEW | 86.2 |
| 80 |  $MDT | Medtronic plc | $451,007 | 0.1% | -30% | 68.7 |
| 81 |  $EXC | EXELON CORP | $445,221 | 0.1% | +0% | 59.6 |
| 82 |  $PH | Parker-Hannifin Corp | $443,781 | 0.1% | +3% | 65.8 |
| 83 |  $PANW | Palo Alto Networks Inc | $420,819 | 0.1% | NEW | 65.5 |
| 84 |  $FDXF | FedEx Freight Holding Company, Inc. | $415,401 | 0.1% | NEW | — |
| 85 |  $EOG | EOG RESOURCES INC | $412,389 | 0.1% | +0% | 71.9 |
| 86 |  $SM | SM Energy Co | $402,384 | 0.1% | +0% | 79 |
| 87 |  $AEP | AMERICAN ELECTRIC POWER CO INC | $393,091 | 0.1% | +2% | 66.8 |
| 88 |  $MAA | MID AMERICA APARTMENT COMMUNITIES INC. | $386,734 | 0.1% | +0% | 61.2 |
| 89 |  $MET | METLIFE INC | $370,248 | 0.1% | +3% | 56.2 |
| 90 |  $IRT | INDEPENDENCE REALTY TRUST, INC. | $365,077 | 0.1% | +0% | 52.9 |
| 91 | — | VANGUARD WORLD FD - INDUSTRIAL ETF | $360,380 | 0.1% | +0% | — |
| 92 | — | SELECT SECTOR SPDR TR - ST STR FINL ETF | $359,851 | 0.1% | +0% | — |
| 93 |  $LLY | ELI LILLY & Co | $354,731 | 0.1% | +1% | 87.5 |
| 94 | — | SPDR SERIES TRUST - ST STR BLO 1 ETF | $353,455 | 0.1% | NEW | — |
| 95 |  $EME | EMCOR Group, Inc. | $351,022 | 0.1% | +1% | 69.3 |
| 96 |  $BRK.B | BERKSHIRE HATHAWAY INC | $350,273 | 0.1% | +0% | 73.8 |
| 97 |  $OTIS | Otis Worldwide Corp | $346,721 | 0.1% | -1% | 61.3 |
| 98 |  $EPD | ENTERPRISE PRODUCTS PARTNERS L.P. | $342,738 | 0.1% | +0% | 61.4 |
| 99 |  $PNW | PINNACLE WEST CAPITAL CORP | $339,555 | 0.1% | +0% | 53.6 |
| 100 | — | ISHARES TR - MSCI USA MMENTM | $329,117 | 0.1% | +0% | — |
| 101 |  $MDY | SPDR S&P MIDCAP 400 ETF TRUST | $323,536 | 0.1% | +0% | — |
| 102 |  $CPT | CAMDEN PROPERTY TRUST | $321,717 | 0.1% | +0% | 61 |
| 103 |  $INTC | INTEL CORP | $315,005 | 0.1% | NEW | 45.6 |
| 104 | — | ZACKS TRUST - SMALL/MID CAP | $309,306 | 0.1% | +0% | — |
| 105 |  $MAR | MARRIOTT INTERNATIONAL INC /MD/ | $307,282 | 0.1% | +1% | 61.7 |
| 106 |  $OKE | ONEOK INC /NEW/ | $306,377 | 0.1% | -40% | 71.7 |
| 107 |  $PNC | PNC FINANCIAL SERVICES GROUP, INC. | $298,506 | 0.1% | +3% | 73.7 |
| 108 |  $PFE | PFIZER INC | $290,345 | 0.1% | +3% | 62 |
| 109 |  $PPL | PPL Corp | $289,019 | 0.1% | +0% | 55.7 |
| 110 |  $UNH | UNITEDHEALTH GROUP INC | $283,242 | 0.1% | NEW | 62.7 |
| 111 |  $GIS | GENERAL MILLS INC | $279,276 | 0.1% | -51% | 50.7 |
| 112 |  $SO | SOUTHERN CO | $277,666 | 0.1% | +3% | 62 |
| 113 |  $WELL | WELLTOWER INC. | $274,634 | 0.1% | +0% | 59.8 |
| 114 |  $SLB | SLB LIMITED/NV | $274,430 | 0.1% | +0% | 57.9 |
| 115 |  $GD | GENERAL DYNAMICS CORP | $274,100 | 0.1% | +3% | 68.7 |
| 116 |  $WFC | WELLS FARGO & COMPANY/MN | $269,446 | 0.1% | +3% | 61.8 |
| 117 |  $PLD | Prologis, Inc. | $263,092 | 0.1% | +3% | 68.3 |
| 118 |  $BNY | Bank of New York Mellon Corp | $261,691 | 0.1% | +4% | 74.1 |
| 119 |  $CSX | CSX CORP | $250,588 | 0.1% | NEW | 65.2 |
| 120 |  $LMT | LOCKHEED MARTIN CORP | $243,979 | 0.1% | +1% | 65.6 |
| 121 |  $TSLA | Tesla, Inc. | $242,343 | 0.1% | -2% | 53.9 |
| 122 |  $GLW | CORNING INC /NY | $242,156 | 0.1% | -37% | 73.7 |
| 123 |  $VRT | Vertiv Holdings Co | $239,156 | 0.1% | NEW | 81 |
| 124 |  $TJX | TJX COMPANIES INC /DE/ | $237,522 | 0.1% | +1% | 68.7 |
| 125 |  $NOC | NORTHROP GRUMMAN CORP /DE/ | $236,993 | 0.1% | +0% | 62.9 |
| 126 |  $CAH | CARDINAL HEALTH INC | $236,275 | 0.1% | +1% | 62.4 |
| 127 |  $USB | US BANCORP \DE\ | $233,683 | 0.1% | NEW | 65.3 |
| 128 |  $APD | Air Products & Chemicals, Inc. | $233,371 | 0.1% | +0% | 46.4 |
| 129 |  $HIG | HARTFORD INSURANCE GROUP, INC. | $232,583 | 0.1% | -1% | 71.6 |
| 130 |  $ORCL | ORACLE CORP | $220,891 | 0.1% | NEW | 66.2 |
| 131 |  $VZ | VERIZON COMMUNICATIONS INC | $219,783 | 0.1% | +4% | 65.8 |
| 132 |  $GILD | GILEAD SCIENCES, INC. | $217,295 | 0.1% | +3% | 57.4 |
| 133 |  $PFH | PRUDENTIAL FINANCIAL INC | $217,292 | 0.1% | NEW | 58.7 |
| 134 |  $FITB | FIFTH THIRD BANCORP | $213,459 | 0.1% | NEW | 63.2 |
| 135 |  $KMI | KINDER MORGAN, INC. | $212,233 | 0.1% | +4% | 71.3 |
| 136 |  $QCOM | QUALCOMM INC/DE | $207,952 | 0.1% | NEW | 70.5 |
| 137 |  $DAL | DELTA AIR LINES, INC. | $201,943 | 0.1% | NEW | 57.5 |
| 138 |  $T | AT&T INC. | $201,690 | 0.1% | +0% | 65.7 |
| 139 |  $REI | RING ENERGY, INC. | $108,000 | 0.0% | +0% | 31.5 |
| 140 |  $WIW | WESTERN ASSET INFLATION-LINKED OPPORTUNITIES & INCOME FUND | $101,640 | 0.0% | NEW | — |
New Positions (16)
$DELL Dell Technologies Inc.$692,925$MU MICRON TECHNOLOGY INC$490,573$PANW Palo Alto Networks Inc$420,819$FDXF FedEx Freight Holding Company, Inc.$415,401$INTC INTEL CORP$315,005$UNH UNITEDHEALTH GROUP INC$283,242$CSX CSX CORP$250,588$VRT Vertiv Holdings Co$239,156$USB US BANCORP \DE\$233,683$ORCL ORACLE CORP$220,891$PFH PRUDENTIAL FINANCIAL INC$217,292$FITB FIFTH THIRD BANCORP$213,459$QCOM QUALCOMM INC/DE$207,952$DAL DELTA AIR LINES, INC.$201,943
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