INVESTMENT ADVISORY SERVICES INC /TX /ADV
13F Reported Value
ⓘ$347.2M
Holdings
140
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
INVESTMENT ADVISORY SERVICES INC /TX /ADV disclosed 140 positions worth $347.2M in its Form 13F-HR for Q2 2026, led by $QQQ (INVESCO QQQ TRUST, SERIES 1) at 11.4% of the equity portfolio. During the quarter the fund opened 16 new positions and exited 6 — including a new stake in $DELL and a full exit from $CTRA. The portfolio is most concentrated in Other (51.6% of disclosed assets). All figures are sourced directly from INVESTMENT ADVISORY SERVICES INC /TX /ADV’s Form 13F-HR filing with the SEC under CIK 925953.
AI Fund Analysis
Stable
$QQQ
$MSFT
$AAPL
$MRKSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
- —
Quality
$39.7M53,857 sh VANGUARD SPECIALIZED FUNDS - DIV APP ETF
—Quality
$38.9M164,367 sh- 83.7#15
Quality
$13.5M36,139 sh - 76.1
Quality
$13.4M46,250 sh J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM
—Quality
$12.6M223,721 sh- 63.2
Quality
$11.2M99,218 sh PACER FDS TR - US CASH COWS 100
—Quality
$11.2M179,806 shFIDELITY COVINGTON TRUST - FIDELITY FUND LR
—Quality
$9.7M278,352 shSCHWAB STRATEGIC TR - US DIVIDEND EQ
—Quality
$8.3M260,830 shISHARES TR - CORE S&P US GWT
—Quality
$7.7M41,010 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| INVESCO QQQ TRUST, SERIES 1$QQQ | — | $39.7M | 53,857 |
| VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $38.9M | 164,367 |
| MICROSOFT CORP$MSFT | 83.7#15 | $13.5M | 36,139 |
| Apple Inc.$AAPL | 76.1 | $13.4M | 46,250 |
| J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $12.6M | 223,721 |
 Walmart Inc.$WMT | 63.2 | $11.2M | 99,218 |
| PACER FDS TR - US CASH COWS 100 | — | $11.2M | 179,806 |
| FIDELITY COVINGTON TRUST - FIDELITY FUND LR | — | $9.7M | 278,352 |
| SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $8.3M | 260,830 |
| ISHARES TR - CORE S&P US GWT | — | $7.7M | 41,010 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of INVESTMENT ADVISORY SERVICES INC /TX /ADV's 140 positions.
Showing top 10 of 140 holdings.
Sector Allocation
Other
$179.3M
Technology
$45.3M
Consumer Discretionary
$27.4M
Financials
$26.3M
Healthcare
$22.8M
Energy
$15.9M
Industrials
$12.8M
Consumer Staples
$11.2M
Full Holdings — INVESTMENT ADVISORY SERVICES INC /TX /ADV (Q2 2026)
All 140 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | $39.7M | 11.4% | +3% | — |
| 2 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $38.9M | 11.2% | +2% | — |
| 3 | $MSFT | MICROSOFT CORP | $13.5M | 3.9% | -1% | 83.7 |
| 4 | $AAPL | Apple Inc. | $13.4M | 3.9% | -0% | 76.1 |
| 5 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | $12.6M | 3.6% | -15% | — |
| 6 | $WMT | Walmart Inc. | $11.2M | 3.2% | -0% | 63.2 |
| 7 | — | PACER FDS TR - US CASH COWS 100 | $11.2M | 3.2% | +4% | — |
| 8 | — | FIDELITY COVINGTON TRUST - FIDELITY FUND LR | $9.7M | 2.8% | +6% | — |
| 9 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $8.3M | 2.4% | +3% | — |
| 10 | — | ISHARES TR - CORE S&P US GWT | $7.7M | 2.2% | -0% | — |
| 11 | — | FIDELITY COVINGTON TRUST - HIGH DIVID ETF | $7.3M | 2.1% | +9% | — |
| 12 |  $XOM | EXXON MOBIL CORP | $6.9M | 2.0% | +0% | 61.8 |
| 13 |  $JNJ | JOHNSON & JOHNSON | $6.6M | 1.9% | +0% | 72.8 |
| 14 |  $ABBV | AbbVie Inc. | $6.2M | 1.8% | +0% | 59.3 |
| 15 |  $JPM | JPMORGAN CHASE & CO | $5.5M | 1.6% | +0% | 35.6 |
| 16 |  $IVZ | Invesco Ltd. | $5.4M | 1.6% | +1% | — |
| 17 | — | FIDELITY COVINGTON TRUST - ENHANCED SML CAP | $5.0M | 1.4% | +30% | — |
| 18 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $4.8M | 1.4% | -0% | — |
| 19 |  $MCD | MCDONALDS CORP | $4.4M | 1.3% | -2% | 73.9 |
| 20 |  $HD | HOME DEPOT, INC. | $4.2M | 1.2% | -3% | 69.2 |
| 21 |  $AXP | AMERICAN EXPRESS CO | $4.2M | 1.2% | -0% | 73.2 |
| 22 | — | FIDELITY COVINGTON TRUST - ENH MID COR ETF | $4.1M | 1.2% | +37% | — |
| 23 |  $KO | COCA COLA CO | $3.8M | 1.1% | -0% | 74 |
| 24 |  $AMZN | AMAZON COM INC | $3.7M | 1.1% | -1% | 74.6 |
| 25 |  $DVN | DEVON ENERGY CORP/DE | $3.5M | 1.0% | +591% | 70.2 |
| 26 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $3.5M | 1.0% | +0% | — |
| 27 |  $GOOG | Alphabet Inc. | $3.5M | 1.0% | +0% | 80.2 |
| 28 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | $3.5M | 1.0% | +2% | — |
| 29 | — | CAPITAL GROUP CORE EQUITY ET - SHS CREAT UNIT | $3.3M | 1.0% | +8% | — |
| 30 |  $CSCO | CISCO SYSTEMS, INC. | $3.3M | 0.9% | -3% | 72.3 |
| 31 |  $SYK | STRYKER CORP | $3.1M | 0.9% | +0% | 69.8 |
| 32 | — | CAPITAL GROUP GROWTH ETF - SHS CREAT UNIT | $3.0M | 0.9% | +15% | — |
| 33 |  $BLK | BlackRock, Inc. | $2.9M | 0.8% | +0% | 70.3 |
| 34 | — | J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM | $2.9M | 0.8% | -3% | — |
| 35 |  $CVX | CHEVRON CORP | $2.9M | 0.8% | -0% | 54.7 |
| 36 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $2.6M | 0.8% | +10% | — |
| 37 |  $RTX | RTX Corp | $2.5M | 0.7% | -0% | 70 |
| 38 |  $COST | COSTCO WHOLESALE CORP /NEW | $2.4M | 0.7% | -0% | 67 |
| 39 |  $BAC | BANK OF AMERICA CORP /DE/ | $2.3M | 0.7% | -0% | 68.4 |
| 40 |  $PG | PROCTER & GAMBLE Co | $2.3M | 0.7% | +0% | 72.9 |
| 41 |  $SCHW | SCHWAB CHARLES CORP | $2.1M | 0.6% | -0% | 77.2 |
| 42 |  $CMI | CUMMINS INC | $2.1M | 0.6% | +1% | 58.9 |
| 43 |  $NVDA | NVIDIA CORP | $2.1M | 0.6% | +6% | 90.2 |
| 44 | — | ISHARES TR - CORE S&P MCP ETF | $2.0M | 0.6% | -0% | — |
| 45 |  $AMGN | AMGEN INC | $1.9M | 0.6% | -1% | 79.5 |
| 46 | — | CAPITAL GROUP DIVIDEND VALUE - SHS CREAT UNIT | $1.9M | 0.6% | +23% | — |
| 47 |  $PEP | PEPSICO INC | $1.8M | 0.5% | +1% | 62.7 |
| 48 |  $FDX | FEDEX CORP | $1.7M | 0.5% | +0% | 60.3 |
| 49 | — | ISHARES TR - CORE S&P SCP ETF | $1.7M | 0.5% | -2% | — |
| 50 |  $ABT | ABBOTT LABORATORIES | $1.5M | 0.4% | -1% | 67 |
| 51 |  $MCK | MCKESSON CORP | $1.5M | 0.4% | -1% | 63.7 |
| 52 |  $SPY | SPDR S&P 500 ETF TRUST | $1.5M | 0.4% | -1% | — |
| 53 |  $CAT | CATERPILLAR INC | $1.4M | 0.4% | -18% | 67.8 |
| 54 |  $GOOGL | Alphabet Inc. | $1.3M | 0.4% | +0% | 80.2 |
| 55 |  $TXN | TEXAS INSTRUMENTS INC | $1.0M | 0.3% | +10% | 70.4 |
| 56 |  $LRCX | LAM RESEARCH CORP | $1.0M | 0.3% | +89% | 82.4 |
| 57 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $992,365 | 0.3% | +1% | 66.7 |
| 58 |  $ADP | AUTOMATIC DATA PROCESSING INC | $974,816 | 0.3% | +0% | 77.9 |
| 59 | $MRK | Merck & Co., Inc. | $959,288 | 0.3% | +1% | 70.9 |
| 60 |  $AVGO | Broadcom Inc. | $946,218 | 0.3% | +1% | 86.4 |
| 61 |  $CEG | Constellation Energy Corp | $924,792 | 0.3% | -0% | 62.5 |
| 62 |  $SBUX | STARBUCKS CORP | $914,452 | 0.3% | -7% | 54.6 |
| 63 |  $LH | LABCORP HOLDINGS INC. | $846,719 | 0.2% | -1% | 54.8 |
| 64 |  $COR | Cencora, Inc. | $825,725 | 0.2% | -1% | 59.6 |
| 65 |  $V | VISA INC. | $813,307 | 0.2% | -7% | 83.5 |
| 66 | — | VANGUARD WORLD FD - UTILITIES ETF | $803,975 | 0.2% | +0% | — |
| 67 |  $AMAT | APPLIED MATERIALS INC /DE | $772,714 | 0.2% | -51% | 74.8 |
| 68 |  $AMD | ADVANCED MICRO DEVICES INC | $715,100 | 0.2% | +1% | 78.8 |
| 69 |  $CARR | CARRIER GLOBAL Corp | $714,287 | 0.2% | +0% | 61.5 |
| 70 |  $DELL | Dell Technologies Inc. | $692,925 | 0.2% | NEW | 76 |
| 71 |  $META | Meta Platforms, Inc. | $691,139 | 0.2% | -3% | 80.9 |
| 72 | — | SELECT SECTOR SPDR TR - ST STR CARE ETF | $638,835 | 0.2% | +5% | — |
| 73 |  $DUK | Duke Energy CORP | $603,660 | 0.2% | -1% | 64 |
| 74 |  $AFL | AFLAC INC | $584,140 | 0.2% | +0% | 60.3 |
| 75 |  $COP | CONOCOPHILLIPS | $577,450 | 0.2% | +2% | 74.8 |
| 76 | — | VANGUARD WORLD FD - INF TECH ETF | $573,696 | 0.2% | +700% | — |
| 77 |  $PM | Philip Morris International Inc. | $508,180 | 0.1% | +2% | 80.5 |
| 78 |  $FCX | FREEPORT-MCMORAN INC | $499,894 | 0.1% | -2% | 73.1 |
| 79 |  $MU | MICRON TECHNOLOGY INC | $490,573 | 0.1% | NEW | 88.4 |
| 80 |  $MDT | Medtronic plc | $451,007 | 0.1% | -30% | — |
| 81 |  $EXC | EXELON CORP | $445,221 | 0.1% | +0% | 63.9 |
| 82 |  $PH | Parker-Hannifin Corp | $443,781 | 0.1% | +3% | 73.8 |
| 83 |  $PANW | Palo Alto Networks Inc | $420,819 | 0.1% | NEW | 66.5 |
| 84 |  $FDXF | FedEx Freight Holding Company, Inc. | $415,401 | 0.1% | NEW | — |
| 85 |  $EOG | EOG RESOURCES INC | $412,389 | 0.1% | +0% | 71.1 |
| 86 |  $SM | SM Energy Co | $402,384 | 0.1% | +0% | 66.6 |
| 87 |  $AEP | AMERICAN ELECTRIC POWER CO INC | $393,091 | 0.1% | +2% | 75.4 |
| 88 |  $MAA | MID AMERICA APARTMENT COMMUNITIES INC. | $386,734 | 0.1% | +0% | 63.7 |
| 89 |  $MET | METLIFE INC | $370,248 | 0.1% | +3% | 73.9 |
| 90 |  $IRT | INDEPENDENCE REALTY TRUST, INC. | $365,077 | 0.1% | +0% | 44.6 |
| 91 | — | VANGUARD WORLD FD - INDUSTRIAL ETF | $360,380 | 0.1% | +0% | — |
| 92 | — | SELECT SECTOR SPDR TR - ST STR FINL ETF | $359,851 | 0.1% | +0% | — |
| 93 |  $LLY | ELI LILLY & Co | $354,731 | 0.1% | +1% | 89.3 |
| 94 | — | SPDR SERIES TRUST - ST STR BLO 1 ETF | $353,455 | 0.1% | NEW | — |
| 95 |  $EME | EMCOR Group, Inc. | $351,022 | 0.1% | +1% | 71.7 |
| 96 |  $BRK.B | BERKSHIRE HATHAWAY INC | $350,273 | 0.1% | +0% | 64.5 |
| 97 |  $OTIS | Otis Worldwide Corp | $346,721 | 0.1% | -1% | 60.3 |
| 98 |  $EPD | ENTERPRISE PRODUCTS PARTNERS L.P. | $342,738 | 0.1% | +0% | 66.4 |
| 99 |  $PNW | PINNACLE WEST CAPITAL CORP | $339,555 | 0.1% | +0% | 55.5 |
| 100 | — | ISHARES TR - MSCI USA MMENTM | $329,117 | 0.1% | +0% | — |
| 101 |  $MDY | SPDR S&P MIDCAP 400 ETF TRUST | $323,536 | 0.1% | +0% | — |
| 102 |  $CPT | CAMDEN PROPERTY TRUST | $321,717 | 0.1% | +0% | 69.4 |
| 103 |  $INTC | INTEL CORP | $315,005 | 0.1% | NEW | 41.5 |
| 104 | — | ZACKS TRUST - SMALL/MID CAP | $309,306 | 0.1% | +0% | — |
| 105 |  $MAR | MARRIOTT INTERNATIONAL INC /MD/ | $307,282 | 0.1% | +1% | 65.9 |
| 106 |  $OKE | ONEOK INC /NEW/ | $306,377 | 0.1% | -40% | 72 |
| 107 |  $PNC | PNC FINANCIAL SERVICES GROUP, INC. | $298,506 | 0.1% | +3% | 70.9 |
| 108 |  $PFE | PFIZER INC | $290,345 | 0.1% | +3% | 69 |
| 109 |  $PPL | PPL Corp | $289,019 | 0.1% | +0% | 70.3 |
| 110 |  $UNH | UNITEDHEALTH GROUP INC | $283,242 | 0.1% | NEW | 66.8 |
| 111 |  $GIS | GENERAL MILLS INC | $279,276 | 0.1% | -51% | 64.1 |
| 112 |  $SO | SOUTHERN CO | $277,666 | 0.1% | +3% | 65.1 |
| 113 |  $WELL | WELLTOWER INC. | $274,634 | 0.1% | +0% | 75.7 |
| 114 |  $SLB | SLB LIMITED/NV | $274,430 | 0.1% | +0% | 63.2 |
| 115 |  $GD | GENERAL DYNAMICS CORP | $274,100 | 0.1% | +3% | 73 |
| 116 |  $WFC | WELLS FARGO & COMPANY/MN | $269,446 | 0.1% | +3% | — |
| 117 |  $PLD | Prologis, Inc. | $263,092 | 0.1% | +3% | 67.5 |
| 118 |  $__PARK_1390777 | Bank of New York Mellon Corp | $261,691 | 0.1% | +4% | 36.7 |
| 119 |  $CSX | CSX CORP | $250,588 | 0.1% | NEW | 66.4 |
| 120 |  $LMT | LOCKHEED MARTIN CORP | $243,979 | 0.1% | +1% | 65 |
| 121 |  $TSLA | Tesla, Inc. | $242,343 | 0.1% | -2% | 50.1 |
| 122 |  $GLW | CORNING INC /NY | $242,156 | 0.1% | -37% | 72.7 |
| 123 |  $VRT | Vertiv Holdings Co | $239,156 | 0.1% | NEW | 82.7 |
| 124 |  $TJX | TJX COMPANIES INC /DE/ | $237,522 | 0.1% | +1% | 70.7 |
| 125 |  $NOC | NORTHROP GRUMMAN CORP /DE/ | $236,993 | 0.1% | +0% | 60.5 |
| 126 |  $CAH | CARDINAL HEALTH INC | $236,275 | 0.1% | +1% | 58.6 |
| 127 |  $USB | US BANCORP DE | $233,683 | 0.1% | NEW | 71.4 |
| 128 |  $APD | Air Products & Chemicals, Inc. | $233,371 | 0.1% | +0% | 41.2 |
| 129 |  $HIG | HARTFORD INSURANCE GROUP, INC. | $232,583 | 0.1% | -1% | 69.5 |
| 130 |  $ORCL | ORACLE CORP | $220,891 | 0.1% | NEW | 67.2 |
| 131 |  $VZ | VERIZON COMMUNICATIONS INC | $219,783 | 0.1% | +4% | 71.6 |
| 132 |  $GILD | GILEAD SCIENCES, INC. | $217,295 | 0.1% | +3% | 77.8 |
| 133 |  $PFH | PRUDENTIAL FINANCIAL INC | $217,292 | 0.1% | NEW | 58.6 |
| 134 |  $FITB | FIFTH THIRD BANCORP | $213,459 | 0.1% | NEW | — |
| 135 |  $KMI | KINDER MORGAN, INC. | $212,233 | 0.1% | +4% | 74.6 |
| 136 |  $QCOM | QUALCOMM INC/DE | $207,952 | 0.1% | NEW | 81.9 |
| 137 |  $DAL | DELTA AIR LINES, INC. | $201,943 | 0.1% | NEW | 64.4 |
| 138 |  $T | AT&T INC. | $201,690 | 0.1% | +0% | 71.9 |
| 139 |  $REI | RING ENERGY, INC. | $108,000 | 0.0% | +0% | 32.2 |
| 140 |  $WIW | WESTERN ASSET INFLATION-LINKED OPPORTUNITIES & INCOME FUND | $101,640 | 0.0% | NEW | — |
New Positions (16)
$DELL Dell Technologies Inc.$692,925$MU MICRON TECHNOLOGY INC$490,573$PANW Palo Alto Networks Inc$420,819$FDXF FedEx Freight Holding Company, Inc.$415,401$INTC INTEL CORP$315,005$UNH UNITEDHEALTH GROUP INC$283,242$CSX CSX CORP$250,588$VRT Vertiv Holdings Co$239,156$USB US BANCORP DE$233,683$ORCL ORACLE CORP$220,891$PFH PRUDENTIAL FINANCIAL INC$217,292$FITB FIFTH THIRD BANCORP$213,459$QCOM QUALCOMM INC/DE$207,952$DAL DELTA AIR LINES, INC.$201,943
Browse Top Institutional Investors
13F Pro tracks 8,700+ institutional investors filing 13F reports with the SEC.
to search all 8,700+ institutional filers.
Available Analysis
13F Pro tracks comprehensive institutional data for INVESTMENT ADVISORY SERVICES INC /TX /ADV including:
Track INVESTMENT ADVISORY SERVICES INC /TX /ADV's Full Portfolio
See every holding, quarter-over-quarter changes, sector allocation, and accumulation patterns for INVESTMENT ADVISORY SERVICES INC /TX /ADV and 8,700+ other institutional investors.
Free tier includes full 13F search and fund profiles. Pro starts at $6.67/mo (billed annually).
AI-Powered Hedge Fund Analysis: INVESTMENT ADVISORY SERVICES INC /TX /ADV
13F Pro is an AI hedge fund tracker and stock research platform. For INVESTMENT ADVISORY SERVICES INC /TX /ADV (SEC CIK: 925953), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.
Every holding in INVESTMENT ADVISORY SERVICES INC /TX /ADV's portfolio is scored on a 32-signal AI quality ranking (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.