What does NICOLET ADVISORY SERVICES, LLC hold?

NICOLET ADVISORY SERVICES, LLC's 13F holdings are disclosed quarterly in Form 13F-HR filings on SEC EDGAR. Full top-holdings list, quarter-over-quarter position changes, and sector allocation breakdown are available at https://13fpro.ai/research/fund/1775863.

What is NICOLET ADVISORY SERVICES, LLC's AUM?

NICOLET ADVISORY SERVICES, LLC reported approximately $1.5B in 13F-reportable AUM as of 2025-12-31. This figure reflects long US-listed positions disclosed on Form 13F-HR and excludes non-13F-reportable holdings (cash, short positions, certain derivatives, and non-US securities). Separately, the firm reported $4.3B in total regulatory AUM (RAUM) on its most recent Form ADV filing.

Where does 13F Pro source NICOLET ADVISORY SERVICES, LLC's holdings?

All NICOLET ADVISORY SERVICES, LLC holdings data comes directly from SEC EDGAR Form 13F-HR filings under CIK 1775863. Data refreshes automatically each quarter as new 13F filings are submitted (typically within 45 days of quarter-end). 13F Pro applies no third-party rewrites or estimates.

How often is NICOLET ADVISORY SERVICES, LLC's 13F data updated on 13F Pro?

NICOLET ADVISORY SERVICES, LLC's holdings update on 13F Pro within hours of each new Form 13F-HR filing on SEC EDGAR. Quarterly position changes, accumulation/distribution flags, and sector allocation are recalculated on each refresh.

NICOLET ADVISORY SERVICES, LLC

Filed a 13F-NT notice for 2026-06-30: this manager's Section 13(f) holdings are reported by another manager, so it no longer files its own holdings. Figures shown are from its last 13F-HR.

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13F Reported Value

ⓘ

$1.5B

Holdings

421

Latest Filing

2025-12-31

Filing Quarter

Q4 2025

Portfolio Overview

NICOLET ADVISORY SERVICES, LLC disclosed 421 positions worth $1.5B in its Form 13F-HR for Q4 2025. During the quarter the fund opened 23 new positions and exited 22 and a full exit from $TREX. The portfolio is most concentrated in Other (64.3% of disclosed assets). All figures are sourced directly from NICOLET ADVISORY SERVICES, LLC’s Form 13F-HR filing with the SEC under CIK 1775863.

AI Fund Analysis

Concentrating

AMERICAN CENTY ETF TR

7 quarters accumulating

$AAPL

7 quarters accumulating

$MSFT

7 quarters accumulating

$NVDA

7 quarters accumulating

$AMZN

7 quarters accumulating

Sector Allocation

OtherTechnologyFinancialsIndustrialsConsumer DiscretionaryConsumer Staples

13fpro.ai/research/fund/nicolet-advisory-services-llc-1775863

AUM History

13fpro.ai/research/fund/nicolet-advisory-services-llc-1775863

Top Equity Holdings by Value

13fpro.ai/research/fund/nicolet-advisory-services-llc-1775863

Quarterly Activity — Q4 2025

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Top Holdings

AI Quality Scored

SPDR SERIES TRUST
—
Quality
$295.3M3,610,494 sh
SPDR SERIES TRUST
—
Quality
$70.3M1,208,677 sh
SPDR SERIES TRUST
—
Quality
$63.4M585,065 sh
AMERICAN CENTY ETF TR
—
Quality
$61.1M754,863 sh
Apple Inc.
$AAPL
76.3
Quality
$52.5M201,637 sh
ISHARES TR
—
Quality
$46.8M307,968 sh
VANGUARD TAX-MANAGED FDS
—
Quality
$46.8M720,525 sh
VANGUARD MUN BD FDS
—
Quality
$35.2M695,282 sh
VANGUARD INDEX FDS
—
Quality
$32.3M107,901 sh
BERKSHIRE HATHAWAY INC
$BRK.B
73.6
Quality
$29.0M58,069 sh

Company	Quality	Value	Shares
SPDR SERIES TRUST	—	$295.3M	3,610,494
SPDR SERIES TRUST	—	$70.3M	1,208,677
SPDR SERIES TRUST	—	$63.4M	585,065
AMERICAN CENTY ETF TR	—	$61.1M	754,863
Apple Inc.$AAPL	76.3	$52.5M	201,637
ISHARES TR	—	$46.8M	307,968
VANGUARD TAX-MANAGED FDS	—	$46.8M	720,525
VANGUARD MUN BD FDS	—	$35.2M	695,282
VANGUARD INDEX FDS	—	$32.3M	107,901
BERKSHIRE HATHAWAY INC$BRK.B	73.6	$29.0M	58,069

Unlock AI quality scores for every holding

32-signal composite ranking on each of NICOLET ADVISORY SERVICES, LLC's 421 positions.

Showing top 10 of 421 holdings.

Sector Allocation

Other

$954.2M

Technology

$188.5M

Financials

$104.5M

Industrials

$57.5M

Consumer Discretionary

$55.1M

Consumer Staples

$41.1M

Healthcare

$34.0M

Utilities

$20.7M

Top Holdings — NICOLET ADVISORY SERVICES, LLC (Q4 2025)

Top 150 of 421 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.

#	Ticker	Company	Value	Weight	QoQ	Quality
1	—	SPDR SERIES TRUST	$295.3M	19.9%	NEW	—
2	—	SPDR SERIES TRUST	$70.3M	4.7%	-62%	—
3	—	SPDR SERIES TRUST	$63.4M	4.3%	-62%	—
4	—	AMERICAN CENTY ETF TR	$61.1M	4.1%	+54%	—
5	$AAPL	Apple Inc.	$52.5M	3.5%	+6%	76.3
6	—	ISHARES TR	$46.8M	3.1%	+14%	—
7	—	VANGUARD TAX-MANAGED FDS	$46.8M	3.1%	+28%	—
8	—	VANGUARD MUN BD FDS	$35.2M	2.4%	+24%	—
9	—	VANGUARD INDEX FDS	$32.3M	2.2%	+16%	—
10	$BRK.B	BERKSHIRE HATHAWAY INC	$29.0M	1.9%	+0%	73.6
11	—	FIDELITY MERRIMACK STR TR	$27.3M	1.8%	+6%	—
12	$MSFT	MICROSOFT CORP	$26.3M	1.8%	+9%	79.7
13	—	VANGUARD INDEX FDS	$24.2M	1.6%	+39%	—
14	$JPM	JPMORGAN CHASE & CO	$22.7M	1.5%	+6%	70.3
15	$NVDA	NVIDIA CORP	$21.7M	1.5%	+20%	85.9
16	—	VANGUARD BD INDEX FDS	$19.3M	1.3%	+3%	—
17	—	VICTORY PORTFOLIOS II	$18.5M	1.2%	+10%	—
18	$PG	PROCTER & GAMBLE Co	$17.8M	1.2%	-3%	64.4
19	—	AMERICAN CENTY ETF TR	$17.1M	1.1%	-19%	—
20	$AMZN	AMAZON COM INC	$16.0M	1.1%	+19%	68.4
21	$GOOG	Alphabet Inc.	$15.9M	1.1%	+0%	78.1
22	$WEC	WEC ENERGY GROUP, INC.	$14.5M	1.0%	+3%	59.8
23	—	VANGUARD INDEX FDS	$13.6M	0.9%	+23%	—
24	—	ISHARES TR	$12.6M	0.8%	+1%	—
25	—	VANGUARD INDEX FDS	$12.4M	0.8%	+13%	—
26	—	VANGUARD SCOTTSDALE FDS	$11.4M	0.8%	-6%	—
27	$GOOGL	Alphabet Inc.	$11.2M	0.8%	+43%	78.1
28	—	ISHARES TR	$10.7M	0.7%	+3%	—
29	$SPY	SPDR S&P 500 ETF TRUST	$10.1M	0.7%	+3%	—
30	—	ISHARES TR	$8.3M	0.6%	+14%	—
31	—	PRINCIPAL EXCHANGE TRADED FD	$8.3M	0.6%	-20%	—
32	—	VANGUARD INDEX FDS	$8.2M	0.6%	-8%	—
33	$HD	HOME DEPOT, INC.	$8.1M	0.6%	+3%	60.1
34	$KO	COCA COLA CO	$8.1M	0.5%	+19%	69.3
35	—	ALPS ETF TR	$7.8M	0.5%	-25%	—
36	$META	Meta Platforms, Inc.	$7.3M	0.5%	+17%	79.6
37	—	JPMORGAN CHASE FINL CO LLC	$6.5M	0.4%	-57%	—
38	$OSK	OSHKOSH CORP	$6.4M	0.4%	-0%	45
39	$WMT	Walmart Inc.	$5.9M	0.4%	+4%	59.9
40	$AVGO	Broadcom Inc.	$5.7M	0.4%	+21%	84.4
41	—	VANGUARD SCOTTSDALE FDS	$5.1M	0.3%	-92%	—
42	$MDY	SPDR S&P MIDCAP 400 ETF TRUST	$5.1M	0.3%	+14%	—
43	$BFC	Bank First Corp	$5.0M	0.3%	-10%	62.7
44	$PEP	PEPSICO INC	$5.0M	0.3%	-18%	63.2
45	$BA	BOEING CO	$4.9M	0.3%	+10%	61.4
46	$ABT	ABBOTT LABORATORIES	$4.5M	0.3%	-8%	65.2
47	$XOM.R34088	EXXON MOBIL CORP	$4.5M	0.3%	+6%	57.7
48	$TSLA	Tesla, Inc.	$4.5M	0.3%	+5%	53.6
49	$ETN	Eaton Corp plc	$4.5M	0.3%	+12%	—
50	—	VANGUARD SCOTTSDALE FDS	$4.5M	0.3%	+5%	—
51	$TJX	TJX COMPANIES INC /DE/	$4.4M	0.3%	+15%	68.4
52	$LLY	ELI LILLY & Co	$4.2M	0.3%	+13%	87.5
53	$COST	COSTCO WHOLESALE CORP /NEW	$4.2M	0.3%	+22%	65.9
54	$PM	Philip Morris International Inc.	$4.1M	0.3%	+0%	75.7
55	$MU	MICRON TECHNOLOGY INC	$3.8M	0.3%	+6%	86.1
56	$ORCL	ORACLE CORP	$3.7M	0.3%	+7%	68.2
57	$MA	Mastercard Inc	$3.7M	0.3%	+35%	85
58	—	DIMENSIONAL ETF TRUST	$3.6M	0.2%	-19%	—
59	—	VANGUARD INDEX FDS	$3.6M	0.2%	-3%	—
60	$CAT	CATERPILLAR INC	$3.6M	0.2%	+15%	66.3
61	$JNJ	JOHNSON & JOHNSON	$3.4M	0.2%	+9%	68.8
62	$WFC	WELLS FARGO & COMPANY/MN	$3.3M	0.2%	-1%	61.5
63	$CSCO	CISCO SYSTEMS, INC.	$3.3M	0.2%	+16%	70.1
64	—	SPDR SERIES TRUST	$3.1M	0.2%	+3%	—
65	$RTX	RTX Corp	$2.9M	0.2%	+10%	73.1
66	$STT	STATE STREET CORP	$2.8M	0.2%	+840%	71.2
67	—	SPDR INDEX SHS FDS	$2.7M	0.2%	-9%	—
68	$ASB	ASSOCIATED BANC-CORP	$2.6M	0.2%	+0%	64.5
69	$MCD	MCDONALDS CORP	$2.6M	0.2%	+15%	68.6
70	$SCHW	SCHWAB CHARLES CORP	$2.6M	0.2%	+7%	79.3
71	—	VANGUARD SPECIALIZED FUNDS	$2.6M	0.2%	-0%	—
72	—	ISHARES TR	$2.5M	0.2%	+0%	—
73	$BX	Blackstone Inc.	$2.5M	0.2%	+26%	74.2
74	—	ISHARES TR	$2.4M	0.2%	-20%	—
75	$AMD	ADVANCED MICRO DEVICES INC	$2.4M	0.2%	+25%	79.7
76	—	SPDR SERIES TRUST	$2.4M	0.2%	+44%	—
77	$ABBV	AbbVie Inc.	$2.4M	0.2%	-4%	72.5
78	$IBM	INTERNATIONAL BUSINESS MACHINES CORP	$2.3M	0.1%	-2%	69.7
79	$DIS	Walt Disney Co	$2.2M	0.1%	+13%	59.8
80	—	ISHARES TR	$2.1M	0.1%	+149%	—
81	—	LAZARD ACTIVE ETF TR	$2.1M	0.1%	NEW	—
82	$ADI	ANALOG DEVICES INC	$2.1M	0.1%	+64%	79.1
83	$TRV	TRAVELERS COMPANIES, INC.	$2.1M	0.1%	+2%	75.6
84	—	ISHARES TR	$2.0M	0.1%	+11%	—
85	$V	VISA INC.	$1.9M	0.1%	+1%	82.7
86	$CVX	CHEVRON CORP	$1.9M	0.1%	-3%	62.6
87	$BAC	BANK OF AMERICA CORP /DE/	$1.9M	0.1%	-0%	67.3
88	$CRM	Salesforce, Inc.	$1.9M	0.1%	+36%	76.9
89	$GD	GENERAL DYNAMICS CORP	$1.8M	0.1%	+25%	68.5
90	—	ISHARES TR	$1.8M	0.1%	-16%	—
91	—	VANGUARD WORLD FD	$1.7M	0.1%	-0%	—
92	$C	CITIGROUP INC	$1.7M	0.1%	+38%	64.7
93	$NEE	NEXTERA ENERGY INC	$1.6M	0.1%	+14%	64.4
94	$HON	HONEYWELL INTERNATIONAL INC	$1.6M	0.1%	-26%	66.5
95	—	ISHARES TR	$1.6M	0.1%	+0%	—
96	$NFLX	NETFLIX INC	$1.6M	0.1%	+957%	78.6
97	$GE	GENERAL ELECTRIC CO	$1.6M	0.1%	-6%	73.6
98	$MO	ALTRIA GROUP, INC.	$1.6M	0.1%	+4%	67.2
99	$COR	Cencora, Inc.	$1.6M	0.1%	+46%	60.9
100	$COF	CAPITAL ONE FINANCIAL CORP	$1.5M	0.1%	-7%	62.1
101	$NSC	NORFOLK SOUTHERN CORP	$1.5M	0.1%	+14%	62.9
102	—	SPDR SERIES TRUST	$1.5M	0.1%	-5%	—
103	$TMO	THERMO FISHER SCIENTIFIC INC.	$1.4M	0.1%	-9%	64.9
104	$RBC	RBC Bearings INC	$1.4M	0.1%	-1%	66.4
105	$PANW	Palo Alto Networks Inc	$1.4M	0.1%	+58%	65.4
106	$MS	MORGAN STANLEY	$1.4M	0.1%	+2%	75.7
107	$MRK	Merck & Co., Inc.	$1.4M	0.1%	+9%	59.7
108	$CVS	CVS HEALTH Corp	$1.4M	0.1%	+23%	59.2
109	$PLTR	Palantir Technologies Inc.	$1.4M	0.1%	-4%	84.5
110	$ICE	Intercontinental Exchange, Inc.	$1.4M	0.1%	+19%	73.4
111	$DE	DEERE & CO	$1.4M	0.1%	-1%	55.3
112	$UNH	UNITEDHEALTH GROUP INC	$1.3M	0.1%	-3%	62.5
113	$LOW	LOWES COMPANIES INC	$1.3M	0.1%	+34%	60.4
114	—	SPDR SERIES TRUST	$1.3M	0.1%	-30%	—
115	—	ISHARES TR	$1.3M	0.1%	-17%	—
116	—	VANGUARD INDEX FDS	$1.3M	0.1%	-4%	—
117	$KEYS	Keysight Technologies, Inc.	$1.3M	0.1%	+3%	71.2
118	$PFE	PFIZER INC	$1.2M	0.1%	+15%	61.8
119	$GSK	GSK plc	$1.2M	0.1%	+61%	—
120	$SLB	SLB LIMITED/NV	$1.2M	0.1%	+35%	57.7
121	$BKNG	Booking Holdings Inc.	$1.2M	0.1%	+1%	58.3
122	$MPC	Marathon Petroleum Corp	$1.2M	0.1%	-0%	60.8
123	$INTU	INTUIT INC.	$1.2M	0.1%	+41%	79.3
124	$SHOP	SHOPIFY INC.	$1.2M	0.1%	+91%	64.9
125	—	ISHARES TR	$1.2M	0.1%	+0%	—
126	—	VANGUARD WHITEHALL FDS	$1.1M	0.1%	+32%	—
127	$DAL	DELTA AIR LINES, INC.	$1.1M	0.1%	-0%	57.3
128	$AMT	AMERICAN TOWER CORP /MA/	$1.1M	0.1%	+6%	66.3
129	$MPWR	MONOLITHIC POWER SYSTEMS, INC.	$1.1M	0.1%	-12%	73.1
130	$ROL	ROLLINS INC	$1.1M	0.1%	-1%	64.8
131	$LRCX	LAM RESEARCH CORP	$1.1M	0.1%	-17%	79.3
132	$EMR	EMERSON ELECTRIC CO	$1.1M	0.1%	+93%	65.1
133	$PSX	Phillips 66	$1.1M	0.1%	+5%	57.6
134	—	AMERICAN CENTY ETF TR	$1.1M	0.1%	-97%	—
135	$AMAT	APPLIED MATERIALS INC /DE	$1.0M	0.1%	+3%	72.1
136	$AXON	AXON ENTERPRISE, INC.	$1.0M	0.1%	+3%	56.4
137	$EXLS	ExlService Holdings, Inc.	$1.0M	0.1%	-3%	65
138	—	ISHARES TR	$1.0M	0.1%	+9%	—
139	$BMY	BRISTOL MYERS SQUIBB CO	$1.0M	0.1%	+19%	70.1
140	$COP	CONOCOPHILLIPS	$988,627	0.1%	+1%	70
141	$MDLZ	Mondelez International, Inc.	$975,489	0.1%	-5%	56.2
142	$KKR	KKR & Co. Inc.	$961,939	0.1%	+42%	54
143	—	VANGUARD INDEX FDS	$958,464	0.1%	-1%	—
144	$UNP	UNION PACIFIC CORP	$955,697	0.1%	+0%	69.5
145	—	ISHARES TR	$955,277	0.1%	-56%	—
146	$PGR	PROGRESSIVE CORP/OH/	$945,252	0.1%	+0%	80
147	$ASML	ASML HOLDING NV	$942,985	0.1%	-2%	—
148	$YUM	YUM BRANDS INC	$941,303	0.1%	+78%	73.4
149	$NOW	ServiceNow, Inc.	$938,856	0.1%	+350%	72.8
150	—	ISHARES TR	$933,918	0.1%	+91%	—

New Positions (23)

LAZARD ACTIVE ETF TR$2.1M

$MOFG MidWestOne Financial Group, Inc.$617,980

$SNDR Schneider National, Inc.$511,991

PROFESIONALLY MANAGED PORTFO$315,307

$LHX L3HARRIS TECHNOLOGIES, INC. /DE/$305,931

T ROWE PRICE ETF INC$285,214

$IVZ Invesco Ltd.$274,034

$NLY ANNALY CAPITAL MANAGEMENT INC$254,928

$STZ CONSTELLATION BRANDS, INC.$253,979

$DCI DONALDSON Co INC$243,840

$GXO GXO Logistics, Inc.$238,194

$UNF UNIFIRST CORP$235,755

$AGO ASSURED GUARANTY LTD$233,269

$HLT Hilton Worldwide Holdings Inc.$229,685

$IAU ISHARES GOLD TRUST$224,528

Exited Positions (22)

$TREX TREX CO INC

$VERX Vertex, Inc.

$DD DuPont de Nemours, Inc.

OXFORD LANE CAP CORP

$OXLC Oxford Lane Capital Corp.

$PH Parker-Hannifin Corp

$VVV VALVOLINE INC

ALLETE INC

$MRVL Marvell Technology, Inc.

FIDELITY WISE ORIGIN BITCOIN

$JJSF J&J SNACK FOODS CORP

$GWW W.W. GRAINGER, INC.

$TFC TRUIST FINANCIAL CORP

$OTIS Otis Worldwide Corp

$PSA Public Storage

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