What does Mayfair Advisory Group, LLC hold?

Mayfair Advisory Group, LLC's 13F holdings are disclosed quarterly in Form 13F-HR filings on SEC EDGAR. Full top-holdings list, quarter-over-quarter position changes, and sector allocation breakdown are available at https://13fpro.ai/research/fund/1801926.

What is Mayfair Advisory Group, LLC's AUM?

Mayfair Advisory Group, LLC reported approximately $344.7M in 13F-reportable AUM as of 2026-09-30. This figure reflects long US-listed positions disclosed on Form 13F-HR and excludes non-13F-reportable holdings (cash, short positions, certain derivatives, and non-US securities). Separately, the firm reported $806.4M in total regulatory AUM (RAUM) on its most recent Form ADV filing.

Where does 13F Pro source Mayfair Advisory Group, LLC's holdings?

All Mayfair Advisory Group, LLC holdings data comes directly from SEC EDGAR Form 13F-HR filings under CIK 1801926. Data refreshes automatically each quarter as new 13F filings are submitted (typically within 45 days of quarter-end). 13F Pro applies no third-party rewrites or estimates.

How often is Mayfair Advisory Group, LLC's 13F data updated on 13F Pro?

Mayfair Advisory Group, LLC's holdings update on 13F Pro within hours of each new Form 13F-HR filing on SEC EDGAR. Quarterly position changes, accumulation/distribution flags, and sector allocation are recalculated on each refresh.

Mayfair Advisory Group, LLC

Institutional InvestorSimilar funds →SEC EDGAR: CIK 1801926

Institutional-grade research for retail investors

Sector Allocation

Other78.0%$268.9M
Technology7.4%$25.5M
Financials5.7%$19.6M
Industrials2.6%$9.0M
Energy2.1%$7.4M
Consumer Staples1.3%$4.5M
Healthcare1.1%$3.7M
Consumer Discretionary1.0%$3.4M
Utilities0.7%$2.4M
Communication Services0.1%$315,179

AUM History

13fpro.ai/research/fund/mayfair-advisory-group-llc-1801926

Conviction and streaks

Stable · top 10 = 45.3%

From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.

$Conviction hold7.7% weight · held 11 quarters

$Conviction hold6.9% weight · held 6 quarters

$Conviction hold6.8% weight · held 11 quarters

$Conviction hold5.3% weight · held 6 quarters

$Conviction hold4.1% weight · held 6 quarters

$Accumulating+161% shares · 10 quarters running

$Accumulating+1049% shares · 10 quarters running

$Accumulating+14% shares · 10 quarters running

$Accumulating+19% shares · 10 quarters running

$Accumulating+88% shares · 9 quarters running

$Trimming-25% shares · 8 quarters running

$Trimming-36% shares · 5 quarters running

$Trimming-3% shares · 5 quarters running

$AMGNTrimming-12% shares · 5 quarters running

$IVZTrimming-16% shares · 4 quarters running

Largest positions — Q3 2026

VANGUARD
$26.4M
FIDELITY
$23.7M
VANGUARD
$23.3M
FIDELITY
$18.3M
FIDELITY
$14.1M
SCHWAB
$10.8M
VANGUARD
$10.8M
SCHWAB
$10.2M
AAPL
$9.7M
FIDELITY
$8.9M
VANGUARD
$7.6M
J
$6.8M
VANGUARD
$6.4M
FIDELITY
$6.2M
PIMCO
$5.0M
AMERICAN
$5.0M
J
$4.9M
VANGUARD
$4.7M
NVDA
$4.4M
J
$4.1M

Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.

13fpro.ai/research/fund/mayfair-advisory-group-llc-1801926

Mayfair Advisory Group, LLC 13F holdings — Q3 2026

$344.7M portfolio (+3.9% QoQ) · 186 holdings · Q3 2026 13F · top 10 are 45% of the stock portfolio

1
VANGUARD INDEX FDS - MRNGSTR VAL ETF
$26.4M
7.7% of stocks
+5%This quarter—Since filed—Held
AIQuality—Est. buy—
2
FIDELITY COVINGTON TRUST - ENHANCED INTL
$23.7M
6.9% of stocks
+4%This quarter—Since filed—Held
AIQuality—Est. buy—
3
VANGUARD INDEX FDS - MRNGSTR GRWT ETF
$23.3M
6.8% of stocks
+4%This quarter—Since filed—Held
AIQuality—Est. buy—
4
FIDELITY COVINGTON TRUST - ENH MID COR ETF
$18.3M
5.3% of stocks
+5%This quarter—Since filed—Held
AIQuality—Est. buy—
5
FIDELITY COVINGTON TRUST - ENHANCED SML CAP
$14.1M
4.1% of stocks
+5%This quarter—Since filed—Held
AIQuality—Est. buy—
6
SCHWAB STRATEGIC TR - US DIVIDEND EQ
$10.8M
3.1% of stocks
-0.3%This quarter—Since filed—Held
AIQuality—Est. buy—
7
VANGUARD WORLD FD - MRNGSTR VAL ETF
$10.8M
3.1% of stocks
+2%This quarter—Since filed—Held
AIQuality—Est. buy—
8
SCHWAB STRATEGIC TR - US LCAP GR ETF
$10.2M
3.0% of stocks
+13%This quarter—Since filed—Held
AIQuality—Est. buy—
9
Apple Inc.
$AAPL
$9.7M
2.8% of stocks
-0.1%This quarter+2.2%Since filed11+ qtrsHeld
AIQuality75.7#88Est. buyEstimated buy price is Pro: unlock with a free trial
10
FIDELITY MERRIMACK STR TR - TOTAL BD ETF
$8.9M
2.6% of stocks
-0.6%This quarter—Since filed—Held
AIQuality—Est. buy—

#	Company	Value	Weight	This quarter	Since filed	Held	AI quality	Est. buy
1	VANGUARD INDEX FDS - MRNGSTR VAL ETF	$26.4M	7.7%	+5%	—	—	—	—
2	FIDELITY COVINGTON TRUST - ENHANCED INTL	$23.7M	6.9%	+4%	—	—	—	—
3	VANGUARD INDEX FDS - MRNGSTR GRWT ETF	$23.3M	6.8%	+4%	—	—	—	—
4	FIDELITY COVINGTON TRUST - ENH MID COR ETF	$18.3M	5.3%	+5%	—	—	—	—
5	FIDELITY COVINGTON TRUST - ENHANCED SML CAP	$14.1M	4.1%	+5%	—	—	—	—
6	SCHWAB STRATEGIC TR - US DIVIDEND EQ	$10.8M	3.1%	-0.3%	—	—	—	—
7	VANGUARD WORLD FD - MRNGSTR VAL ETF	$10.8M	3.1%	+2%	—	—	—	—
8	SCHWAB STRATEGIC TR - US LCAP GR ETF	$10.2M	3.0%	+13%	—	—	—	—
9	Apple Inc.$AAPL	$9.7M	2.8%	-0.1%	+2.2%	11+ qtrs	75.7#88	Estimated buy price is Pro: unlock with a free trial
10	FIDELITY MERRIMACK STR TR - TOTAL BD ETF	$8.9M	2.6%	-0.6%	—	—	—	—

All holdings — Mayfair Advisory Group, LLC (Q3 2026)

Sort

186 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.

#		Company						Held		Source
11	—	VANGUARD WHITEHALL FDS - INTL HIGH ETFetf/fund	—	$7.6M	2.2%	75K	+6%	—	—	13F
12	—	J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM	—	$6.8M	2.0%	120K	-2%	—	—	13F
13	—	VANGUARD WORLD FD - MRNGSTR MEGA CAPetf/fund	—	$6.4M	1.9%	69K	+6%	—	—	13F
14	—	FIDELITY COVINGTON TRUST - EMERG MKTS MLTFT	—	$6.2M	1.8%	175K	+5%	—	—	13F
15	—	PIMCO ETF TR - MULTISECTOR BDetf/fund	—	$5.0M	1.5%	198K	+12%	—	—	13F
16	—	AMERICAN CENTY ETF TR - US SML CP VALUetf/fund	—	$5.0M	1.4%	42K	+0.2%	—	—	13F
17	—	J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETFetf/fund	—	$4.9M	1.4%	110K	+10%	—	—	13F
18	—	VANGUARD INDEX FDS - MRNGSTR TTL STKetf/fund	—	$4.7M	1.4%	12K	+0.5%	—	—	13F
19	$NVDA	NVIDIA CORP	Technology	$4.4M	1.3%	19K	-0.3%	11+ qtrs	86.0	13F
20	—	J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETFetf/fund	—	$4.1M	1.2%	82K	+28%	—	—	13F
21	—	J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM	—	$4.1M	1.2%	67K	+0.4%	—	—	13F
22	—	ISHARES TR - MSCI USA QLT FCTetf/fund	—	$4.0M	1.2%	18K	+0.0%	—	—	13F
23	—	ISHARES TR - CORE S&P500 ETFetf/fund	—	$3.8M	1.1%	4,999	+2%	—	—	13F
24	$XOM.R34088	EXXON MOBIL CORP	Energy	$3.5M	1.0%	22K	-0.2%	11+ qtrs	57.8	13F
25	—	SCHWAB STRATEGIC TR - US BRD MKT ETFetf/fund	—	$3.5M	1.0%	118K	+3%	—	—	13F
26	—	SCHWAB STRATEGIC TR - US LRG CAP ETF	—	$2.9M	0.8%	97K	-0.3%
27	$PLTR	Palantir Technologies Inc.	Technology	$2.6M	0.8%	14K	-0.4%
28	$IVZ	Invesco Ltd.	Financials	$2.4M	0.7%	28K	-0.1%
29	—	GOLDMAN SACHS ETF TR - NASDA 100 ETF	—	$2.3M	0.7%	40K	+9%
30	$RY	ROYAL BANK OF CANADA	Financials	$2.3M	0.7%	12K	—
31	—	BLACKROCK ETF TRUST II - ISHA FLEX IN ETF	—	$2.3M	0.7%	45K	+30%
32	$MSFT	MICROSOFT CORP	Technology	$2.2M	0.6%	4,267	-0.5%
33	$AME	AMETEK INC/	Industrials	$2.2M	0.6%	8,698	—
34	—	PIMCO ETF TR - MUNI INCOME OPP	—	$2.1M	0.6%	50K	+51%
35	—	GOLDMAN SACHS ETF TR - S&P 500 PREMIUM	—	$2.0M	0.6%	36K	+41%
36	—	FIRST TR EXCHNG TRADED FD VI - FT VEST LAD	—	$1.9M	0.6%	68K	-7%
37	—	ADVISORS INNER CIRCLE FD III - STRATEGAS MACRO	—	$1.9M	0.6%	46K	+18%
38	—	FIDELITY COVINGTON TRUST - HIGH DIVID ETF	—	$1.8M	0.5%	30K	—
39	—	SCHWAB STRATEGIC TR - FUNDAMENTAL INTL	—	$1.8M	0.5%	34K	+3%
40	—	J P MORGAN EXCHANGE TRADED F - HEDG EQU LAD ETF	—	$1.7M	0.5%	25K	+0.9%
41	$SO	SOUTHERN CO	Utilities	$1.7M	0.5%	20K	-1%
42	$LLY	ELI LILLY & Co	Healthcare	$1.6M	0.5%	1,414	+5%
43	$NSC	NORFOLK SOUTHERN CORP	Industrials	$1.5M	0.5%	4,967	+0.1%
44	$AMZN	AMAZON COM INC	Consumer Discretionary	$1.5M	0.4%	6,085	+0.3%
45	$CVX	CHEVRON CORP	Energy	$1.5M	0.4%	7,292	+0.7%
46	$KO	COCA COLA CO	Consumer Staples	$1.5M	0.4%	17K	-0.4%
47	—	GLOBAL X FDS - ARTIFICIAL ETF	—	$1.4M	0.4%	22K	+17%
48	—	VANGUARD SPECIALIZED FUNDS - DIV APP ETF	—	$1.4M	0.4%	6,145	-5%
49	$JPM	JPMORGAN CHASE & CO	Financials	$1.4M	0.4%	4,152	+0.1%
50	—	VANGUARD INDEX FDS - MRNGSTR SM CP GR	—	$1.3M	0.4%	3,776	+0.5%
51	$LAZ	Lazard, Inc.	Financials	$1.2M	0.3%	34K	New
52	—	AMPLIFY ETF TR - CWP ENHANCED DIV	—	$1.2M	0.3%	25K	+17%
53	$GOOG	Alphabet Inc.	Technology	$1.2M	0.3%	3,394	+0.1%
54	—	PIMCO ETF TR - ENHAN SHRT MA AC	—	$1.1M	0.3%	11K	+0.3%
55	—	VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT	—	$1.1M	0.3%	16K	+0.3%
56	$WMT	Walmart Inc.	Consumer Staples	$1.1M	0.3%	11K	—
57	$UCB	UNITED COMMUNITY BANKS INC	Financials	$1.1M	0.3%	33K	—
58	—	PACER FDS TR - US CASH COWS 100	—	$1.1M	0.3%	16K	+0.2%
59	—	FIDELITY COVINGTON TRUST - ENHANCED LARGE	—	$1.1M	0.3%	25K	+3%
60	—	PUTNAM ETF TRUST - FOCUSED LAR CAP	—	$1.0M	0.3%	20K	+5%
61	$MPC	Marathon Petroleum Corp	Energy	$1.0M	0.3%	2,602	+0.1%
62	$GLD	SPDR GOLD TRUST	Financials	$1.0M	0.3%	2,692	—
63	$GOOGL	Alphabet Inc.	Technology	$1.0M	0.3%	2,952	-0.4%
64	$GL	GLOBE LIFE INC.	Financials	$1.0M	0.3%	6,092	+37%
65	$AMD	ADVANCED MICRO DEVICES INC	Technology	$930K	0.3%	1,520	+0.7%
66	$WT	WisdomTree, Inc.	Financials	$925K	0.3%	9,510	+0.2%
67	$AVGO	Broadcom Inc.	Technology	$879K	0.3%	2,504	-4%
68	$CSX	CSX CORP	Industrials	$879K	0.3%	19K	—
69	—	ISHARES TR - CORE MSCI EAFE	—	$872K	0.3%	8,999	+2%
70	—	SCHWAB STRATEGIC TR - US LCAP VA ETF	—	$820K	0.2%	25K	+0.5%
71	—	VANGUARD INDEX FDS - MRNGSTR SML CP V	—	$816K	0.2%	3,534	+0.8%
72	—	VANGUARD WHITEHALL FDS - HIGH DIV YLD	—	$794K	0.2%	5,119	+0.1%
73	$DOV	DOVER Corp	Industrials	$768K	0.2%	4,867	+2%
74	$PM	Philip Morris International Inc.	Consumer Staples	$762K	0.2%	3,995	—
75	$CAT	CATERPILLAR INC	Industrials	$761K	0.2%	938	—
76	—	AMERICAN CENTY ETF TR - INTERNATIONAL LR	—	$722K	0.2%	9,071	-8%
77	$JNJ	JOHNSON & JOHNSON	Healthcare	$710K	0.2%	2,682	+0.0%
78	$TFC	TRUIST FINANCIAL CORP	Financials	$674K	0.2%	15K	—
79	—	VANGUARD INDEX FDS - MRNGSTR MID CAP	—	$666K	0.2%	8,491	—
80	—	ISHARES TR - RUSEL 2500 ETF	—	$654K	0.2%	7,643	+0.2%
81	—	SCHWAB STRATEGIC TR - INTL EQTY ETF	—	$641K	0.2%	23K	+0.3%
82	—	FIRST TR EXCHNG TRADED FD VI - VEST NASDAQ 100	—	$637K	0.2%	24K	+20%
83	—	VANGUARD STAR FDS - VG TL INTL STK F	—	$616K	0.2%	7,247	+0.1%
84	—	ISHARES TR - RUS 1000 GRW ETF	—	$602K	0.2%	4,808	—
85	$BRK.B	BERKSHIRE HATHAWAY INC	Financials	$589K	0.2%	1,182	-3%
86	—	FIRST TR EXCHNG TRADED FD VI - FT VEST DEEP ETF	—	$588K	0.2%	19K	—
87	—	VANGUARD INDEX FDS - S&P 500 ETF SHS	—	$582K	0.2%	830	+0.2%
88	—	VANGUARD WORLD FD - INF TECH ETF	—	$580K	0.2%	4,619	—
89	—	ISHARES TR - MRGSTR MD CP GRW	—	$579K	0.2%	6,170	+0.1%
90	$MCD	MCDONALDS CORP	Consumer Discretionary	$565K	0.2%	2,446	-3%
91	—	SELECT SECTOR SPDR TR - ST STR ENERG ETF	—	$560K	0.2%	9,103	+0.0%
92	—	PIMCO ETF TR - ENHNCD LW DUR AC	—	$557K	0.2%	5,916	+0.9%
93	—	ISHARES TR - RUSSELL 2000 ETF	—	$553K	0.2%	1,990	—
94	$TSLA	Tesla, Inc.	Consumer Discretionary	$547K	0.2%	1,541	+0.7%
95	$MCO	MOODYS CORP /DE/	Financials	$530K	0.1%	1,168	-0.3%
96	—	FIDELITY COVINGTON TRUST - SML MID MLTFCT	—	$529K	0.1%	11K	+2%
97	$QQQ	INVESCO QQQ TRUST, SERIES 1	—	$526K	0.1%	711	—
98	$BX	Blackstone Inc.	Financials	$525K	0.1%	4,681	-1%
99	$SPY	SPDR S&P 500 ETF TRUST	—	$524K	0.1%	687	—
100	—	VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF	—	$510K	0.1%	8,603	+2%
101	—	SPDR SERIES TRUST - ST STR P500GRW	—	$510K	0.1%	4,142	+1%
102	$GEV	GE Vernova Inc.	Industrials	$508K	0.1%	534	+2%
103	$COP	CONOCOPHILLIPS	Energy	$504K	0.1%	4,030	+0.2%
104	$MRK	Merck & Co., Inc.	Healthcare	$503K	0.1%	3,463	-0.4%
105	$RTX	RTX Corp	Industrials	$499K	0.1%	2,688	+3%
106	$RGLD	ROYAL GOLD INC	Financials	$492K	0.1%	2,086	+11%
107	$GPC	GENUINE PARTS CO	Consumer Discretionary	$485K	0.1%	3,858	—
108	$ABBV	AbbVie Inc.	Healthcare	$469K	0.1%	1,791	-1%
109	—	J P MORGAN EXCHANGE TRADED F - INCOME ETF	—	$463K	0.1%	10K	+9%
110	$TRV	TRAVELERS COMPANIES, INC.	Financials	$462K	0.1%	1,297	—
111	—	PIMCO ETF TR - ACTIVE BD ETF	—	$459K	0.1%	5,277	-0.4%
112	$COST	COSTCO WHOLESALE CORP /NEW	Consumer Staples	$452K	0.1%	497	-0.4%
113	$SGOL	abrdn Gold ETF Trust	Financials	$435K	0.1%	11K	—
114	$MA	Mastercard Inc	Financials	$430K	0.1%	779	-0.9%
115	—	SPDR SERIES TRUST - ST STR P500VAL	—	$429K	0.1%	7,018	—
116	$DUK	Duke Energy CORP	Utilities	$427K	0.1%	3,748	-9%
117	$AXP	AMERICAN EXPRESS CO	Financials	$426K	0.1%	1,400	-0.4%
118	$MO	ALTRIA GROUP, INC.	Consumer Staples	$422K	0.1%	6,272	—
119	—	ALPS ETF TR - ALERIAN MLP	—	$419K	0.1%	8,079	+33%
120	—	FIRST TR EXCHNG TRADED FD VI - FT VEST U.S.	—	$415K	0.1%	8,730	—
121	—	ISHARES TR - US AER DEF ETF	—	$413K	0.1%	1,995	+9%
122	—	AMERICAN CENTY ETF TR - US LARGE CAP VLU	—	$413K	0.1%	4,564	+2%
123	$AMGN	AMGEN INC	Healthcare	$408K	0.1%	969	-2%
124	$APH	AMPHENOL CORP /DE/	Technology	$398K	0.1%	4,716	+88%
125	$MS	MORGAN STANLEY	Financials	$391K	0.1%	2,077	+0.7%
126	—	SPDR INDEX SHS FDS - ST STR NAT ETF	—	$389K	0.1%	5,260	—
127	—	ISHARES TR - CORE 80 20 ETF	—	$389K	0.1%	3,995	—
128	—	J P MORGAN EXCHANGE TRADED F - INTRNL RES EQT	—	$386K	0.1%	4,698	-28%
129	$RF	REGIONS FINANCIAL CORP	Financials	$385K	0.1%	14K	+2%
130	—	FIRST TR EXCHNG TRADED FD VI - FT VEST US EQT	—	$384K	0.1%	9,123	—
131	$PANW	Palo Alto Networks Inc	Technology	$377K	0.1%	950	+2%
132	$META	Meta Platforms, Inc.	Technology	$373K	0.1%	514	-0.8%
133	$BAC	BANK OF AMERICA CORP /DE/	Financials	$362K	0.1%	6,649	-1%
134	$IVZ	Invesco Ltd.	Financials	$350K	0.1%	4,291	—
135	$FANG	Diamondback Energy, Inc.	Energy	$348K	0.1%	1,891	-3%
136	$SOFI	SoFi Technologies, Inc.	Financials	$339K	0.1%	22K	+0.0%
137	—	VANECK ETF TRUST - REAL ASSETS ETF	—	$337K	0.1%	8,465	+64%
138	—	SCHWAB STRATEGIC TR - US SML CAP ETF	—	$327K	0.1%	10K	+0.3%
139	—	JANUS DETROIT STR TR - HENDRSON AAA CL	—	$326K	0.1%	6,463	+6%
140	—	FIRST TR EXCHNG TRADED FD VI - FT VEST US	—	$324K	0.1%	6,947	—
141	—	AMERICAN CENTY ETF TR - AVANTIS EMGMKT	—	$323K	0.1%	3,438	+2%
142	$ALL	ALLSTATE CORP	Financials	$316K	0.1%	1,426	—
143	$VZ	VERIZON COMMUNICATIONS INC	Communication Services	$315K	0.1%	6,871	+0.0%
144	$DE	DEERE & CO	Industrials	$307K	0.1%	458	—
145	—	FIRST TR EXCHNG TRADED FD VI - FT VEST US EQT	—	$305K	0.1%	6,759	—
146	$WMB	WILLIAMS COMPANIES, INC.	Energy	$303K	0.1%	4,460	—
147	—	NEUBERGER BERMAN ETF TRUST - SHORT DURATION I	—	$302K	0.1%	6,050	New
148	$LOW	LOWES COMPANIES INC	Consumer Discretionary	$301K	0.1%	1,632	-11%
149	—	ISHARES TR - CORE S&P TTL STK	—	$299K	0.1%	1,800	—
150	$NEE	NEXTERA ENERGY INC	Utilities	$297K	0.1%	3,920	-7%

What changed in Q3 2026

Against the previous quarter's 13F: 10 new, 85 added to, 50 trimmed, 8 sold out. Share-count changes; largest moves by dollar size first.

New positions (10)

$LAZLazard, Inc.$1.2M
first bought this quarter
NEUBERGER BERMAN ETF TRUST - SHORT DURATION I$302K
first bought this quarter
FIRST TR EXCHANGE-TRADED FD - NASDAQ CYB ETF$241K
first bought this quarter
$NETCloudflare, Inc.$237K
first bought this quarter
ISHARES TR - CORE 40 MODE ETF$228K
first bought this quarter
BARON ETF TR - FIRST PRINC ETF$213K
first bought this quarter

+4 more in the Excel export

Added to (85)

VANGUARD INDEX FDS - MRNGSTR VAL ETF+5%
now $26.4M
SCHWAB STRATEGIC TR - US LCAP GR ETF+13%
now $10.2M
FIDELITY COVINGTON TRUST - ENHANCED INTL+4%
now $23.7M
J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF+28%
now $4.1M
FIDELITY COVINGTON TRUST - ENH MID COR ETF+5%
now $18.3M
VANGUARD INDEX FDS - MRNGSTR GRWT ETF+4%
now $23.3M

+79 more in the Excel export

Trimmed (50)

J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM-2%
now $6.8M
FIRST TR EXCHNG TRADED FD VI - FT VEST LAD-7%
now $1.9M
J P MORGAN EXCHANGE TRADED F - INTRNL RES EQT-28%
now $386K
VANGUARD SPECIALIZED FUNDS - DIV APP ETF-5%
now $1.4M
AMERICAN CENTY ETF TR - INTERNATIONAL LR-8%
now $722K
FIDELITY MERRIMACK STR TR - TOTAL BD ETF-0.6%
now $8.9M

+44 more in the Excel export

Sold out (8)

DIMENSIONAL ETF TRUST - US SMALL CAP ETFwas $2.6M
VANGUARD SCOTTSDALE FDS - SHORT TERM TREASwas $410K
$HONAHoneywell Aerospace Inc.was $229K
held 1 qtr
$UNPUNION PACIFIC CORPwas $220K
held 1 qtr
$CVSCVS HEALTH Corpwas $216K
$FBKFB Financial Corpwas $205K

+2 more in the Excel export

Firm AUM (Form ADV): $806.4M as of 2025-12-31 · SEC IAPD

Holdings by quarter

Every 13F Mayfair Advisory Group, LLC has filed, 27 earlier quarters. Pick one to see what it held then.

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Q3 2026 13F filed with the SEC on Oct 20, 2026. Prices are closing prices as of Oct 27, 2026.

Average quality of Mayfair Advisory Group's top 20 holdings: 72/100 (our AI quality score, weighted by position size; 19 of the 20 are scored)

Top 10 since filing

+1.2%

Value-weighted move of the 10 largest stock positions

Turnover

Last quarter; 10% over the last 4

Top 10 weight

45%

Share of the stock portfolio in its 10 largest positions

Held 4+ quarters

95%

Share of portfolio value in positions held a year or more

Highest-quality names it owns(among its 100 largest positions)

The 8 highest-scoring companies in this portfolio are a Pro feature.

How these are measured

Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.

Portfolio Overview

Mayfair Advisory Group, LLC disclosed 186 positions worth $344.7M in its Form 13F-HR for Q3 2026. During the quarter the fund opened 10 new positions and exited 8 — including a new stake in $LAZ. The portfolio is most concentrated in Other (78.0% of disclosed assets). All figures are sourced directly from Mayfair Advisory Group, LLC’s Form 13F-HR filing with the SEC under CIK 1801926.

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AI-Powered Hedge Fund Analysis: Mayfair Advisory Group, LLC

13F Pro is an AI hedge fund tracker and stock research platform. For Mayfair Advisory Group, LLC (SEC CIK: 1801926), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.

Every holding in Mayfair Advisory Group, LLC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.