PROFFITT & GOODSON INC
13F Reported Value
ⓘ$728.1M
incl. option notional
Equity Holdings
ⓘ$726.2M
Option Notional
ⓘ$1.9M
$1.9M puts / $0 calls
Holdings
298
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
PROFFITT & GOODSON INC disclosed 298 positions worth $728.1M in its Form 13F-HR for Q2 2026 — $726.2M in common stock plus $1.9M of put/call option positions (reported at underlying notional value, not premium at risk). During the quarter the fund opened 28 new positions and exited 13. The portfolio is most concentrated in Other (85.3% of disclosed assets). All figures are sourced directly from PROFFITT & GOODSON INC’s Form 13F-HR filing with the SEC under CIK 1123812.
AI Fund Analysis
StableSector Allocation
AUM History
Top Equity Holdings by Value
Option Positions
13F rules report options at the value of the underlying shares (notional) — not the premium paid or capital at risk. Shown separately from the equity sleeve above.
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
VANGUARD INDEX FDS - S&P 500 ETF SHS
—Quality
$118.8M172,980 shVANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT
—Quality
$83.5M1,171,878 shVANGUARD INDEX FDS - TOTAL STK MKT
—Quality
$61.9M167,205 shVANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD
—Quality
$48.7M615,981 sh- —
Quality
$40.5M54,237 sh VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF
—Quality
$32.5M544,825 shVANGUARD SCOTTSDALE FDS - INTER TERM TREAS
—Quality
$31.2M529,624 shSPDR INDEX SHS FDS - ST STR PO EX ETF
—Quality
$22.7M450,186 shVANGUARD SCOTTSDALE FDS - MTG-BKD SECS ETF
—Quality
$21.8M465,598 shVANGUARD INDEX FDS - LARGE CAP ETF
—Quality
$19.0M55,299 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $118.8M | 172,980 |
| VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | — | $83.5M | 1,171,878 |
| VANGUARD INDEX FDS - TOTAL STK MKT | — | $61.9M | 167,205 |
| VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | — | $48.7M | 615,981 |
| — | $40.5M | 54,237 | |
| VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $32.5M | 544,825 |
| VANGUARD SCOTTSDALE FDS - INTER TERM TREAS | — | $31.2M | 529,624 |
| SPDR INDEX SHS FDS - ST STR PO EX ETF | — | $22.7M | 450,186 |
| VANGUARD SCOTTSDALE FDS - MTG-BKD SECS ETF | — | $21.8M | 465,598 |
| VANGUARD INDEX FDS - LARGE CAP ETF | — | $19.0M | 55,299 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of PROFFITT & GOODSON INC's 298 positions.
Showing top 10 of 298 holdings.
Sector Allocation
Other
$619.3M
Technology
$40.4M
Financials
$19.6M
Industrials
$19.2M
Consumer Discretionary
$7.6M
Healthcare
$6.9M
Energy
$3.3M
Consumer Staples
$2.8M
Top Holdings — PROFFITT & GOODSON INC (Q2 2026)
Top 150 of 298 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $118.8M | 16.4% | -2% | — |
| 2 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | $83.5M | 11.5% | -0% | — |
| 3 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $61.9M | 8.5% | -4% | — |
| 4 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | $48.7M | 6.7% | +7% | — |
| 5 | SPDR S&P 500 ETF TRUST | $40.5M | 5.6% | -2% | — | |
| 6 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | $32.5M | 4.5% | -2% | — |
| 7 | — | VANGUARD SCOTTSDALE FDS - INTER TERM TREAS | $31.2M | 4.3% | +23% | — |
| 8 | — | SPDR INDEX SHS FDS - ST STR PO EX ETF | $22.7M | 3.1% | -1% | — |
| 9 | — | VANGUARD SCOTTSDALE FDS - MTG-BKD SECS ETF | $21.8M | 3.0% | +8% | — |
| 10 | — | VANGUARD INDEX FDS - LARGE CAP ETF | $19.0M | 2.6% | +12% | — |
| 11 | — | ISHARES TR - CORE S&P SCP ETF | $15.5M | 2.1% | -1% | — |
| 12 | — | ISHARES TR - CORE S&P MCP ETF | $15.5M | 2.1% | +1% | — |
| 13 | DOVER Corp | $14.1M | 1.9% | +1832% | 58.1 | |
| 14 | — | ISHARES TR - RUS MID CAP ETF | $11.8M | 1.6% | -1% | — |
| 15 | — | SCHWAB STRATEGIC TR - US TIPS ETF | $10.6M | 1.4% | +15% | — |
| 16 | STATE STREET CORP | $10.5M | 1.4% | +2% | 71.5 | |
| 17 | — | ISHARES TR - ISHS 5-10YR INVT | $9.0M | 1.2% | -45% | — |
| 18 | — | VANGUARD BD INDEX FDS - TOTAL BND MRKT | $7.8M | 1.1% | +2% | — |
| 19 | — | ISHARES TR - ISHS 1-5YR INVS | $7.5M | 1.0% | -4% | — |
| 20 | NVIDIA CORP | $6.4M | 0.9% | -6% | 85.9 | |
| 21 | Apple Inc. | $6.1M | 0.8% | +2% | 76.4 | |
| 22 | — | SPDR INDEX SHS FDS - ST PORT MARK ETF | $5.2M | 0.7% | +2% | — |
| 23 | — | VANGUARD STAR FDS - VG TL INTL STK F | $4.7M | 0.7% | -3% | — |
| 24 | Alphabet Inc. | $4.5M | 0.6% | +2% | 78.2 | |
| 25 | AMAZON COM INC | $4.5M | 0.6% | -23% | 68.7 | |
| 26 | MICRON TECHNOLOGY INC | $4.4M | 0.6% | -6% | 86.2 | |
| 27 | MICROSOFT CORP | $4.2M | 0.6% | +2% | 79.8 | |
| 28 | — | ISHARES TR - MBS ETF | $3.9M | 0.5% | -0% | — |
| 29 | — | VANGUARD INDEX FDS - REAL ESTATE ETF | $3.9M | 0.5% | -1% | — |
| 30 | — | VANGUARD WORLD FD - ESG US STK ETF | $2.9M | 0.4% | +2% | — |
| 31 | Broadcom Inc. | $2.7M | 0.4% | +3% | 84.5 | |
| 32 | Meta Platforms, Inc. | $2.6M | 0.4% | +3% | 79.6 | |
| 33 | — | SELECT SECTOR SPDR TR - ST STR DISCR ETF | $2.3M | 0.3% | -5% | — |
| 34 | — | VANGUARD BD INDEX FDS - LONG TERM BOND | $2.1M | 0.3% | NEW | — |
| 35 | CISCO SYSTEMS, INC. | $2.1M | 0.3% | -2% | 70.3 | |
| 36 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | $2.1M | 0.3% | -19% | — |
| 37 | — | VANGUARD CHARLOTTE FDS - TOTAL INT BD ETF | $1.9M | 0.3% | NEW | — |
| 38 | — | ISHARES TR - 3 7 YR TREAS BD | $1.9M | 0.3% | +47% | — |
| 39 | — | PIMCO ETF TR - ENHAN SHRT MA AC | $1.9M | 0.3% | -1% | — |
| 40 | JPMORGAN CHASE & CO | $1.8M | 0.3% | -4% | 70.7 | |
| 41 | BERKSHIRE HATHAWAY INC | $1.8M | 0.3% | +1% | 73.8 | |
| 42 | — | SELECT SECTOR SPDR TR - ST STR INDL ETF | $1.8M | 0.2% | -3% | — |
| 43 | — | VANGUARD INDEX FDS - MID CAP ETF | $1.6M | 0.2% | +343% | — |
| 44 | — | ISHARES TR - CORE MSCI TOTAL | $1.6M | 0.2% | +0% | — |
| 45 | EMERSON ELECTRIC CO | $1.4M | 0.2% | +0% | 65.3 | |
| 46 | JOHNSON & JOHNSON | $1.4M | 0.2% | -10% | 69 | |
| 47 | — | SPDR SERIES TRUST - ST STR SP REGBNK | $1.4M | 0.2% | -8% | — |
| 48 | — | ISHARES TR - RUSSELL 2000 ETF | $1.4M | 0.2% | -9% | — |
| 49 | ANNALY CAPITAL MANAGEMENT INC | $1.3M | 0.2% | +3% | — | |
| 50 | EXXON MOBIL CORP | $1.2M | 0.2% | -2% | 57.9 | |
| 51 | CVS HEALTH Corp | $1.2M | 0.2% | -6% | 59.4 | |
| 52 | SCHWAB CHARLES CORP | $1.2M | 0.2% | +1% | 79.4 | |
| 53 | — | ISHARES TR - ISHARES BIOTECH | $1.2M | 0.2% | -3% | — |
| 54 | — | SELECT SECTOR SPDR TR - ST STR CARE ETF | $1.1M | 0.2% | +1% | — |
| 55 | Meta Platforms, Inc. | $1.1M | 0.2% | +3% | 79.6 | |
| 56 | — | SPDR INDEX SHS FDS - ST STR MSCI EAFE | $1.1M | 0.2% | +4% | — |
| 57 | — | VANGUARD MALVERN FDS - STRM INFPROIDX | $1.1M | 0.1% | +126% | — |
| 58 | — | SELECT SECTOR SPDR TR - ST STR SVC ETF | $1.1M | 0.1% | -20% | — |
| 59 | Eaton Corp plc | $1.1M | 0.1% | +2% | — | |
| 60 | Intercontinental Exchange, Inc. | $1.1M | 0.1% | +1% | 73.7 | |
| 61 | — | VANGUARD INDEX FDS - GROWTH ETF | $1.0M | 0.1% | +492% | — |
| 62 | PROCTER & GAMBLE Co | $1.0M | 0.1% | +0% | 64.6 | |
| 63 | Walt Disney Co | $1.0M | 0.1% | +2% | 60.1 | |
| 64 | INVESCO QQQ TRUST, SERIES 1 | $1.0M | 0.1% | -2% | — | |
| 65 | TARGET CORP | $997,647 | 0.1% | +48% | 60.7 | |
| 66 | INTEL CORP | $958,142 | 0.1% | +2645% | 45.6 | |
| 67 | TJX COMPANIES INC /DE/ | $923,241 | 0.1% | -4% | 68.7 | |
| 68 | RTX Corp | $921,140 | 0.1% | +1% | 73.2 | |
| 69 | VALERO ENERGY CORP/TX | $913,884 | 0.1% | -5% | 57.8 | |
| 70 | — | VANGUARD SCOTTSDALE FDS - SHORT TERM TREAS | $911,238 | 0.1% | +5% | — |
| 71 | Tesla, Inc. | $903,029 | 0.1% | -1% | 53.9 | |
| 72 | — | ISHARES TR - NEW YORK MUN ETF | $890,673 | 0.1% | -15% | — |
| 73 | Walmart Inc. | $836,765 | 0.1% | -3% | 60.2 | |
| 74 | AMAZON COM INC | $834,190 | — | NEW | 68.7 | |
| 75 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | $833,137 | 0.1% | -3% | — |
| 76 | ORACLE CORP | $831,232 | 0.1% | -3% | 66.2 | |
| 77 | NEXTERA ENERGY INC | $829,954 | 0.1% | +2435% | 64.6 | |
| 78 | BANK OF AMERICA CORP /DE/ | $827,464 | 0.1% | -9% | 67.6 | |
| 79 | ELI LILLY & Co | $826,408 | 0.1% | +0% | 87.5 | |
| 80 | CARRIER GLOBAL Corp | $822,547 | 0.1% | +7% | 56.6 | |
| 81 | PEPSICO INC | $810,640 | 0.1% | +2% | 63.4 | |
| 82 | PFIZER INC | $796,251 | 0.1% | -7% | 62 | |
| 83 | — | VANGUARD INDEX FDS - VALUE ETF | $767,332 | 0.1% | +0% | — |
| 84 | Constellation Energy Corp | $725,241 | 0.1% | +4687% | 59.4 | |
| 85 | 3M CO | $712,404 | 0.1% | -2% | 64.9 | |
| 86 | DEXCOM INC | $710,543 | 0.1% | -3% | 76 | |
| 87 | NUCOR CORP | $682,952 | 0.1% | -7% | 61.7 | |
| 88 | — | SCHWAB STRATEGIC TR - INTL EQTY ETF | $682,612 | 0.1% | +0% | — |
| 89 | Corteva, Inc. | $634,159 | 0.1% | -4% | 47.2 | |
| 90 | ServiceNow, Inc. | $633,010 | 0.1% | +9% | 72.9 | |
| 91 | LINDE PLC | $586,922 | 0.1% | -3% | — | |
| 92 | HCA Healthcare, Inc. | $581,716 | 0.1% | -3% | 68.9 | |
| 93 | QUALCOMM INC/DE | $571,926 | 0.1% | -48% | 70.5 | |
| 94 | — | SPDR INDEX SHS FDS - ST STR MSCI EMRG | $545,932 | 0.1% | -2% | — |
| 95 | NETFLIX INC | $544,711 | 0.1% | +4% | 78.8 | |
| 96 | Mastercard Inc | $521,304 | 0.1% | +34% | 85.1 | |
| 97 | — | ISHARES TR - CORE US AGGBD ET | $519,448 | 0.1% | -0% | — |
| 98 | Salesforce, Inc. | $507,422 | 0.1% | NEW | 77 | |
| 99 | NVIDIA CORP | $500,225 | — | NEW | 85.9 | |
| 100 | — | J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF | $471,414 | 0.1% | +6% | — |
| 101 | — | ISHARES TR - ULTRA SHORT DUR | $470,799 | 0.1% | +28% | — |
| 102 | — | VANGUARD INDEX FDS - SMALL CP ETF | $463,208 | 0.1% | -0% | — |
| 103 | — | ISHARES TR - ESG AWRE USD ETF | $459,324 | 0.1% | -8% | — |
| 104 | — | SPDR SERIES TRUST - ST INTER BD ETF | $439,397 | 0.1% | -72% | — |
| 105 | Chubb Ltd | $434,444 | 0.1% | +1% | — | |
| 106 | CATERPILLAR INC | $425,960 | 0.1% | -50% | 66.5 | |
| 107 | CATERPILLAR INC | $425,960 | — | NEW | 66.5 | |
| 108 | — | ISHARES TR - MSCI EMG MKT ETF | $425,648 | 0.1% | +0% | — |
| 109 | ARCH CAPITAL GROUP LTD. | $373,002 | 0.1% | +2% | — | |
| 110 | — | ISHARES TR - CORE S&P TTL STK | $362,380 | 0.1% | -1% | — |
| 111 | — | ISHARES TR - NATIONAL MUN ETF | $348,689 | 0.1% | NEW | — |
| 112 | — | ISHARES TR - SHRT NAT MUN ETF | $322,072 | 0.0% | +19% | — |
| 113 | — | ISHARES TR - CORE S&P500 ETF | $319,028 | 0.0% | +0% | — |
| 114 | — | VANGUARD INDEX FDS - MCAP GR IDXVIP | $275,364 | 0.0% | +0% | — |
| 115 | KINDER MORGAN, INC. | $275,198 | 0.0% | +0% | 71.3 | |
| 116 | BRIGHT HORIZONS FAMILY SOLUTIONS INC. | $272,747 | 0.0% | +95% | 61.9 | |
| 117 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | $261,425 | 0.0% | +0% | — |
| 118 | — | SELECT SECTOR SPDR TR - ST STR FINL ETF | $246,124 | 0.0% | -38% | — |
| 119 | — | VANGUARD WORLD FD - INF TECH ETF | $244,658 | 0.0% | +166% | — |
| 120 | AbbVie Inc. | $243,085 | 0.0% | +5% | 72.6 | |
| 121 | KLA CORP | $232,317 | 0.0% | +775% | 78.6 | |
| 122 | — | ISHARES TR - CORE MSCI EAFE | $225,901 | 0.0% | +39% | — |
| 123 | Seagate Technology Holdings plc | $209,405 | 0.0% | +0% | — | |
| 124 | — | SCHWAB STRATEGIC TR - EMRG MKTEQ ETF | $208,894 | 0.0% | +0% | — |
| 125 | — | SCHWAB STRATEGIC TR - US SML CAP ETF | $208,579 | 0.0% | +0% | — |
| 126 | — | ISHARES TR - US TREAS BD ETF | $203,494 | 0.0% | +2% | — |
| 127 | Alphabet Inc. | $194,685 | 0.0% | +19% | 78.2 | |
| 128 | WASTE MANAGEMENT INC | $190,340 | 0.0% | +4% | 67.6 | |
| 129 | NORFOLK SOUTHERN CORP | $190,013 | 0.0% | +0% | 63.2 | |
| 130 | INTUIT INC. | $178,002 | 0.0% | +9% | 79.3 | |
| 131 | NETFLIX INC | $164,220 | — | NEW | 78.8 | |
| 132 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $154,322 | 0.0% | +0% | — |
| 133 | KIMCO REALTY CORP | $146,929 | 0.0% | +0% | 64.5 | |
| 134 | HOME DEPOT, INC. | $144,952 | 0.0% | +10% | 60.3 | |
| 135 | — | VANGUARD SCOTTSDALE FDS - TOTAL CORP BND | $139,700 | 0.0% | +0% | — |
| 136 | CHEVRON CORP | $135,426 | 0.0% | +0% | 62.8 | |
| 137 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL INTL | $134,275 | 0.0% | -7% | — |
| 138 | ONEOK INC /NEW/ | $133,019 | 0.0% | +0% | 71.7 | |
| 139 | Rithm Capital Corp. | $130,653 | 0.0% | +0% | 47.1 | |
| 140 | ENTERPRISE PRODUCTS PARTNERS L.P. | $121,823 | 0.0% | +0% | 61.4 | |
| 141 | MPLX LP | $120,997 | 0.0% | +0% | 70 | |
| 142 | AGNC Investment Corp. | $119,639 | 0.0% | +0% | — | |
| 143 | Energy Transfer LP | $119,634 | 0.0% | +0% | 64.4 | |
| 144 | ALTRIA GROUP, INC. | $118,718 | 0.0% | +0% | 67.4 | |
| 145 | TRUIST FINANCIAL CORP | $117,227 | 0.0% | +0% | 76.4 | |
| 146 | Philip Morris International Inc. | $115,240 | 0.0% | +0% | 75.9 | |
| 147 | REGIONS FINANCIAL CORP | $113,432 | 0.0% | +0% | 61.5 | |
| 148 | SOUTHERN CO | $111,311 | 0.0% | +0% | 62 | |
| 149 | — | SPDR SERIES TRUST - ST STR SP500FF | $110,958 | 0.0% | +0% | — |
| 150 | — | VANGUARD INDEX FDS - SML CP GRW ETF | $108,979 | 0.0% | +0% | — |
New Positions (28)
Browse Top Institutional Investors
13F Pro tracks 8,700+ institutional investors filing 13F reports with the SEC.
to search all 8,700+ institutional filers.
Available Analysis
13F Pro tracks comprehensive institutional data for PROFFITT & GOODSON INC including:
Track PROFFITT & GOODSON INC's Full Portfolio
See every holding, quarter-over-quarter changes, sector allocation, and accumulation patterns for PROFFITT & GOODSON INC and 8,700+ other institutional investors.
Free tier includes full 13F search and fund profiles. Pro starts at $6.67/mo (billed annually).
AI-Powered Hedge Fund Analysis: PROFFITT & GOODSON INC
13F Pro is an AI hedge fund tracker and stock research platform. For PROFFITT & GOODSON INC (SEC CIK: 1123812), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.
Every holding in PROFFITT & GOODSON INC's portfolio is scored on a 32-signal AI quality ranking (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.