ROWLAND & CO INVESTMENT COUNSEL/ADV

Institutional InvestorSimilar funds →SEC EDGAR: CIK 225816
Institutional-grade research for retail investors

13F Reported Value

$493.3M

Holdings

189

Latest Filing

2026-03-31

Filing Quarter

Q1 2026

Portfolio Overview

ROWLAND & CO INVESTMENT COUNSEL/ADV disclosed 189 positions worth $493.3M in its Form 13F-HR for Q1 2026, led by $AAPL (Apple Inc.) at 6.7% of the equity portfolio, followed by $GOOGL and $PGR. During the quarter the fund opened 2 new positions and exited 9 — including a new stake in $KMI and a full exit from $BMO. The portfolio is most concentrated in Technology (28.2% of disclosed assets). All figures are sourced directly from ROWLAND & CO INVESTMENT COUNSEL/ADV’s Form 13F-HR filing with the SEC under CIK 225816.

Sector Allocation

TechnologyConsumer DiscretionaryFinancialsHealthcareIndustrialsEnergy

AUM History

Top Equity Holdings by Value

Quarterly Activity — Q1 2026

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Top Holdings

AI Quality Scored

Unlock AI quality scores for every holding

32-signal composite ranking on each of ROWLAND & CO INVESTMENT COUNSEL/ADV's 189 positions.

Showing top 10 of 189 holdings.

Sector Allocation

Technology

$139.2M

Consumer Discretionary

$71.9M

Financials

$71.4M

Healthcare

$64.1M

Industrials

$37.7M

Energy

$34.4M

Consumer Staples

$20.1M

Communication Services

$15.0M

Full Holdings — ROWLAND & CO INVESTMENT COUNSEL/ADV (Q1 2026)

All 189 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.

#TickerCompanyValueWeightQoQQuality
1AAPL$AAPLApple Inc.$32.9M6.7%-3%76.1
2GOOGL$GOOGLAlphabet Inc.$26.1M5.3%+2%80.2
3PGR$PGRPROGRESSIVE CORP/OH/$20.3M4.1%-4%83.6
4WMT$WMTWalmart Inc.$19.6M4.0%-11%63.2
5MSFT$MSFTMICROSOFT CORP$19.0M3.9%+7%83.7
6JNJ$JNJJOHNSON & JOHNSON$15.8M3.2%-2%72.8
7KO$KOCOCA COLA CO$15.7M3.2%-2%74
8LLY$LLYELI LILLY & Co$14.0M2.8%-7%89.3
9XOM$XOMEXXON MOBIL CORP$13.5M2.7%-3%61.8
10CMI$CMICUMMINS INC$11.5M2.3%-6%58.9
11MCD$MCDMCDONALDS CORP$11.5M2.3%-4%73.9
12VZ$VZVERIZON COMMUNICATIONS INC$11.2M2.3%+7%71.6
13CB$CBChubb Ltd$10.9M2.2%-5%
14ADP$ADPAUTOMATIC DATA PROCESSING INC$10.8M2.2%-10%77.9
15CVX$CVXCHEVRON CORP$10.5M2.1%-4%54.7
16HD$HDHOME DEPOT, INC.$9.5M1.9%-6%69.2
17ABBV$ABBVAbbVie Inc.$9.4M1.9%-3%59.3
18QCOM$QCOMQUALCOMM INC/DE$8.8M1.8%+1%81.9
19TFC$TFCTRUIST FINANCIAL CORP$8.5M1.7%-2%
20JPM$JPMJPMORGAN CHASE & CO$7.6M1.5%+1%35.6
21NVDA$NVDANVIDIA CORP$7.6M1.5%+1%90.2
22INTC$INTCINTEL CORP$7.5M1.5%-5%41.5
23CFR$CFRCULLEN/FROST BANKERS, INC.$7.1M1.4%-4%66.5
24COST$COSTCOSTCO WHOLESALE CORP /NEW$5.4M1.1%-9%67
25AMGN$AMGNAMGEN INC$5.2M1.1%-7%79.5
26COP$COPCONOCOPHILLIPS$5.1M1.0%-2%74.8
27GPC$GPCGENUINE PARTS CO$5.0M1.0%-9%54.2
28UPS$UPSUNITED PARCEL SERVICE INC$4.8M1.0%+1%58.2
29MRK$MRKMerck & Co., Inc.$4.5M0.9%-6%70.9
30GILD$GILDGILEAD SCIENCES, INC.$4.5M0.9%-3%77.8
31SYY$SYYSYSCO CORP$3.9M0.8%-4%58.4
32AMZN$AMZNAMAZON COM INC$3.7M0.8%+30%74.6
33CPRT$CPRTCOPART INC$3.7M0.8%+11%74.9
34CSX$CSXCSX CORP$3.5M0.7%-1%66.4
35VRT$VRTVertiv Holdings Co$3.5M0.7%-61%82.7
36EMR$EMREMERSON ELECTRIC CO$3.4M0.7%-3%65.9
37DUK$DUKDuke Energy CORP$3.3M0.7%-2%64
38WM$WMWASTE MANAGEMENT INC$3.3M0.7%-3%70.7
39IDCC$IDCCInterDigital, Inc.$3.3M0.7%-7%76.2
40SON$SONSONOCO PRODUCTS CO$3.2M0.7%-3%63
41WY$WYWEYERHAEUSER CO$3.2M0.7%+1%52.9
42TROW$TROWPRICE T ROWE GROUP INC$3.1M0.6%-3%75.8
43CTAS$CTASCINTAS CORP$3.1M0.6%-15%76.3
44ZBRA$ZBRAZEBRA TECHNOLOGIES CORP$3.0M0.6%-6%65.9
45PKG$PKGPACKAGING CORP OF AMERICA$2.8M0.6%-6%70
46NEE$NEENEXTERA ENERGY INC$2.8M0.6%-0%71.7
47AFL$AFLAFLAC INC$2.6M0.5%-7%60.3
48TXN$TXNTEXAS INSTRUMENTS INC$2.6M0.5%+2%70.4
49BLK$BLKBlackRock, Inc.$2.5M0.5%+58%70.3
50ENVA$ENVAEnova International, Inc.$2.4M0.5%-11%76.8
51PSX$PSXPhillips 66$2.3M0.5%-2%47.6
52PFE$PFEPFIZER INC$2.2M0.4%-5%69
53SMCI$SMCISuper Micro Computer, Inc.$2.0M0.4%-9%61.9
54NFLX$NFLXNETFLIX INC$2.0M0.4%+163%86.7
55PAYX$PAYXPAYCHEX INC$1.9M0.4%-27%75.1
56TECH$TECHBIO-TECHNE Corp$1.9M0.4%-3%59.6
57BA$BABOEING CO$1.9M0.4%-2%51.8
58ISRG$ISRGINTUITIVE SURGICAL INC$1.8M0.4%-13%81.4
59WERN$WERNWERNER ENTERPRISES INC$1.8M0.4%-27%39.2
60MDT$MDTMedtronic plc$1.8M0.4%-7%
61KMB$KMBKIMBERLY CLARK CORP$1.7M0.3%-7%61.7
62DVN$DVNDEVON ENERGY CORP/DE$1.7M0.3%+0%70.2
63SNA$SNASnap-on Inc$1.7M0.3%-12%69.3
64EXPD$EXPDEXPEDITORS INTERNATIONAL OF WASHINGTON INC$1.7M0.3%-3%71.2
65SWKS$SWKSSKYWORKS SOLUTIONS, INC.$1.7M0.3%-8%52.1
66PSA$PSAPublic Storage$1.7M0.3%-1%73.9
67VANGUARD TOTAL STOCK MARKET ETF$1.7M0.3%+10%
68META$METAMeta Platforms, Inc.$1.7M0.3%+1%80.9
69ROST$ROSTROSS STORES, INC.$1.6M0.3%-1%71.5
70UNH$UNHUNITEDHEALTH GROUP INC$1.5M0.3%+14%66.8
71IBM$IBMINTERNATIONAL BUSINESS MACHINES CORP$1.4M0.3%+115%66.7
72COF$COFCAPITAL ONE FINANCIAL CORP$1.4M0.3%-8%71
73BRK.B$BRK.BBERKSHIRE HATHAWAY INC$1.3M0.3%+21%64.5
74DLR$DLRDIGITAL REALTY TRUST, INC.$1.3M0.3%-10%70.2
75RNR$RNRRENAISSANCERE HOLDINGS LTD$1.3M0.3%-0%
76GE$GEGENERAL ELECTRIC CO$1.3M0.3%-7%74.8
77PG$PGPROCTER & GAMBLE Co$1.3M0.3%-7%72.9
78SO$SOSOUTHERN CO$1.2M0.2%-2%65.1
79WEC$WECWEC ENERGY GROUP, INC.$1.1M0.2%-8%67
80PNR$PNRPENTAIR plc$1.1M0.2%-1%
81SBUX$SBUXSTARBUCKS CORP$1.0M0.2%-12%54.6
82DIS$DISWalt Disney Co$1.0M0.2%-28%68.9
83ITW$ITWILLINOIS TOOL WORKS INC$1.0M0.2%-9%71.2
84GEV$GEVGE Vernova Inc.$960,4480.2%-8%70.1
85ULTA$ULTAUlta Beauty, Inc.$940,8780.2%+13%66.6
86TFX$TFXTELEFLEX INC$828,1790.2%-2%30.5
87TGT$TGTTARGET CORP$820,2810.2%-2%53.1
88MLI$MLIMUELLER INDUSTRIES INC$761,7860.1%+15%77.5
89BF-A$BF-ABROWN FORMAN CORP$756,6130.1%-18%65.1
90HON$HONHONEYWELL INTERNATIONAL INC$754,3540.1%-19%65.7
91GNTX$GNTXGENTEX CORP$700,3390.1%-6%65.5
92SPY$SPYSPDR S&P 500 ETF TRUST$694,9060.1%+8%
93GOOG$GOOGAlphabet Inc.$657,0970.1%-12%80.2
94MU$MUMICRON TECHNOLOGY INC$646,9630.1%+42%88.4
95VANGUARD GROWTH ETF$637,2760.1%+0%
96ZTS$ZTSZoetis Inc.$610,3180.1%+48%72.6
97VANGUARD TOTAL STOCK MKT IDX ADM$602,5430.1%-15%
98WU$WUWestern Union CO$589,1760.1%-5%52.8
99LULU$LULUlululemon athletica inc.$537,6870.1%-15%62.9
100FAST$FASTFASTENAL CO$535,4560.1%-10%73.5
101D$DDOMINION ENERGY, INC$503,5450.1%-1%74.9
102MPC$MPCMarathon Petroleum Corp$498,6150.1%-8%50.7
103CHD$CHDCHURCH & DWIGHT CO INC /DE/$484,1800.1%-15%65.3
104HODGES SMALL CAP GROWTH RETAIL$480,4980.1%+0%
105SCHWAB TARGET 2050 INDEX$461,6790.1%+0%
106AYI$AYIACUITY INC. (DE)$435,1810.1%+0%68.9
107APD$APDAir Products & Chemicals, Inc.$433,8620.1%-3%41.2
108EG$EGEVEREST GROUP, LTD.$428,1730.1%+0%
109DIMENSIONAL U.S. TARGETED VALUE ETF$421,4120.1%+0%
110SCHWAB US DIVIDEND EQUITY ETF$420,3200.1%+28%
111MAS$MASMASCO CORP /DE/$413,7820.1%-1%59.9
112T$TAT&T INC.$413,6400.1%+0%71.9
113TMUS$TMUST-Mobile US, Inc.$398,0060.1%+0%72.7
114ISHARES CORE MSCI EAFE ETF$394,5290.1%+0%
115FIDELITY INTERNATIONAL INDEX$389,6620.1%+0%
116GLW$GLWCORNING INC /NY$388,8740.1%+0%72.7
117SHW$SHWSHERWIN WILLIAMS CO$380,8930.1%-6%65.3
118GPGI$GPGIGPGI, Inc.$380,4900.1%-12%11.3
119NUE$NUENUCOR CORP$378,4450.1%-6%58.9
120ORCL$ORCLORACLE CORP$376,6010.1%-53%67.2
121VANGUARD VALUE ETF$359,6340.1%+0%
122PEP$PEPPEPSICO INC$343,9670.1%+0%62.7
123ISHARES MSCI USA MIN VOL FACTOR ETF$336,8310.1%+0%
124WTRG$WTRGEssential Utilities, Inc.$336,7830.1%+0%70.9
125CAT$CATCATERPILLAR INC$335,3140.1%-17%67.8
126EOG$EOGEOG RESOURCES INC$325,1770.1%-51%71.1
127HRL$HRLHORMEL FOODS CORP /DE/$323,6910.1%-7%58.4
128ISHARES CORE MSCI EMERGING MARKETS ETF$323,5700.1%+0%
129RTX$RTXRTX Corp$319,7500.1%-45%70
130SJM$SJMJ M SMUCKER Co$318,3480.1%-5%46.4
131MO$MOALTRIA GROUP, INC.$313,5840.1%-34%72.1
132CMG$CMGCHIPOTLE MEXICAN GRILL INC$304,0950.1%-14%72.9
133CL$CLCOLGATE PALMOLIVE CO$303,5890.1%+0%72.4
134AMD$AMDADVANCED MICRO DEVICES INC$297,0070.1%-3%78.8
135ED$EDCONSOLIDATED EDISON INC$284,8740.1%-20%71.6
136MKC$MKCMCCORMICK & CO INC$278,2450.1%+0%73.7
137TSLA$TSLATesla, Inc.$273,6080.1%+11%50.1
138DIMENSIONAL US MARKETWIDE VALUE ETF$268,3230.1%+0%
139FICO$FICOFAIR ISAAC CORP$266,8850.1%+0%75.6
140CIEN$CIENCIENA CORP$250,4080.1%+0%70.7
141SCHWAB S&P 500 INDEX$243,7840.1%+0%
142AVGO$AVGOBroadcom Inc.$242,9650.1%+0%86.4
143DIMENSIONAL U.S. EQUITY MARKET ETF$238,9660.1%+0%
144VANGUARD EXTENDED MARKET INDEX ADMIRAL$235,9490.1%+0%
145LMT$LMTLOCKHEED MARTIN CORP$231,7920.1%+0%65
146CINF$CINFCINCINNATI FINANCIAL CORP$228,7120.1%+48%77
147MET$METMETLIFE INC$219,6320.0%-2%73.9
148BNL$BNLBroadstone Net Lease, Inc.$217,4860.0%+0%54
149QQQ$QQQINVESCO QQQ TRUST, SERIES 1$215,9030.0%+29%
150CSCO$CSCOCISCO SYSTEMS, INC.$213,2940.0%-8%72.3
151AEP$AEPAMERICAN ELECTRIC POWER CO INC$196,3570.0%+15%75.4
152VANGUARD FTSE DEVELOPED MARKETS ETF$192,2400.0%+0%
153V$VVISA INC.$190,0040.0%-5%83.5
154JBL$JBLJABIL INC$185,9410.0%+0%51.9
155AMCR$AMCRAmcor plc$177,9600.0%-74%
156MPLX$MPLXMPLX LP$177,7430.0%-34%76.5
157MFC$MFCMANULIFE FINANCIAL CORP$174,3690.0%+0%
158VANGUARD 500 INDEX ADMIRAL$173,1260.0%+17%
159RPM$RPMRPM INTERNATIONAL INC/DE/$164,9400.0%+1%57.3
160__PARK_1390777$__PARK_1390777Bank of New York Mellon Corp$163,4720.0%-18%36.7
161NSC$NSCNORFOLK SOUTHERN CORP$162,4420.0%-16%70.8
162NEM$NEMNEWMONT Corp /DE/$159,6680.0%+16%88.3
163BIO$BIOBIO-RAD LABORATORIES, INC.$157,4930.0%+0%40.3
164CBSH$CBSHCOMMERCE BANCSHARES INC /MO/$156,0620.0%+0%
165ENB$ENBENBRIDGE INC$154,3530.0%+0%
166DIMENSIONAL U.S. CORE EQUITY 2 ETF$150,7370.0%+0%
167ISHARES CORE DIVIDEND GROWTH ETF$147,7280.0%+0%
168TECHTRONIC INDS LTD SPONSORED ADR$146,3440.0%+0%
169NOC$NOCNORTHROP GRUMMAN CORP /DE/$143,2700.0%+0%60.5
170VANGUARD S&P 500 ETF$141,1380.0%-1%
171PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF$139,0200.0%+4%
172PH$PHParker-Hannifin Corp$138,7620.0%-6%73.8
173BWXT$BWXTBWX Technologies, Inc.$137,0080.0%+0%68
174MA$MAMastercard Inc$134,9080.0%+0%81.7
175DTB$DTBDTE ENERGY CO$131,1590.0%+0%
176RY$RYROYAL BANK OF CANADA$130,5560.0%+0%
177ABT$ABTABBOTT LABORATORIES$129,9800.0%+0%67
178TMO$TMOTHERMO FISHER SCIENTIFIC INC.$129,7630.0%+0%63.7
179DE$DEDEERE & CO$127,2670.0%+0%57.4
180CLS$CLSCELESTICA INC$126,7560.0%+0%69
181MLM$MLMMARTIN MARIETTA MATERIALS INC$117,7360.0%+0%67.6
182KMI$KMIKINDER MORGAN, INC.$112,8950.0%NEW74.6
183LOW$LOWLOWES COMPANIES INC$112,4690.0%+0%63.5
184ADI$ADIANALOG DEVICES INC$108,0530.0%NEW76.2
185ISHARES RUSSELL 3000 ETF$105,6430.0%+0%
186STATE STREET SPDR PORTFOLIO S&P 500 GROWTH ETF$102,1980.0%+0%
187BAC$BACBANK OF AMERICA CORP /DE/$101,9850.0%+0%68.4
188MS$MSMORGAN STANLEY$100,5520.0%+0%
189USB$USBUS BANCORP DE$100,1000.0%+0%71.4

New Positions (2)

KMI$KMI KINDER MORGAN, INC.$112,895
ADI$ADI ANALOG DEVICES INC$108,053

Exited Positions (9)

BMO$BMO BANK OF MONTREAL /CAN/
CF$CF CF Industries Holdings, Inc.
RHLD$RHLD Resolute Holdings Management, Inc.
ET$ET Energy Transfer LP
FDS$FDS FACTSET RESEARCH SYSTEMS INC
WHR$WHR WHIRLPOOL CORP /DE/
SCHW$SCHW SCHWAB CHARLES CORP
ROP$ROP ROPER TECHNOLOGIES INC
GEHC$GEHC GE HealthCare Technologies Inc.

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