HF Advisory Group, LLC
13F Reported Value
ⓘ$323.5M
Holdings
168
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
HF Advisory Group, LLC disclosed 168 positions worth $323.5M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 8 new positions and exited 6 — including a new stake in $TMO and a full exit from $KMX. The portfolio is most concentrated in Other (29.2% of disclosed assets). All figures are sourced directly from HF Advisory Group, LLC’s Form 13F-HR filing with the SEC under CIK 1963169.
AI Fund Analysis
StableSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
ISHARES TR - CORE DIV GRWTH
—Quality
$10.3M136,472 shISHARES TR - FALN ANGLS USD
—Quality
$8.0M294,108 shSPDR SERIES TRUST - ST STR R1K LOWV
—Quality
$6.9M37,892 sh- 80.2
Quality
$6.6M18,657 sh - 83.7
Quality
$6.4M17,237 sh SPDR SERIES TRUST - ST PORT HIGH ETF
—Quality
$5.9M253,222 sh- 71.6
Quality
$5.8M137,974 sh - 35.6
Quality
$5.7M17,377 sh - —
Quality
$5.4M81,661 sh - 52.9
Quality
$5.1M211,872 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| ISHARES TR - CORE DIV GRWTH | — | $10.3M | 136,472 |
| ISHARES TR - FALN ANGLS USD | — | $8.0M | 294,108 |
| SPDR SERIES TRUST - ST STR R1K LOWV | — | $6.9M | 37,892 |
 Alphabet Inc.$GOOGL | 80.2 | $6.6M | 18,657 |
 MICROSOFT CORP$MSFT | 83.7 | $6.4M | 17,237 |
| SPDR SERIES TRUST - ST PORT HIGH ETF | — | $5.9M | 253,222 |
 VERIZON COMMUNICATIONS INC$VZ | 71.6 | $5.8M | 137,974 |
 JPMORGAN CHASE & CO$JPM | 35.6 | $5.7M | 17,377 |
 TC ENERGY CORP$TRP | — | $5.4M | 81,661 |
 PLAINS GP HOLDINGS LP$PAGP | 52.9 | $5.1M | 211,872 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of HF Advisory Group, LLC's 168 positions.
Showing top 10 of 168 holdings.
Sector Allocation
Other
$94.5M
Technology
$48.0M
Financials
$41.9M
Consumer Staples
$26.3M
Healthcare
$22.8M
Energy
$22.6M
Communication Services
$15.4M
Consumer Discretionary
$14.1M
Full Holdings — HF Advisory Group, LLC (Q2 2026)
All 168 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | — | ISHARES TR - CORE DIV GRWTH | $10.3M | 3.2% | +4% | — |
| 2 | — | ISHARES TR - FALN ANGLS USD | $8.0M | 2.5% | +9% | — |
| 3 | — | SPDR SERIES TRUST - ST STR R1K LOWV | $6.9M | 2.1% | +8% | — |
| 4 | $GOOGL | Alphabet Inc. | $6.6M | 2.0% | -9% | 80.2 |
| 5 | $MSFT | MICROSOFT CORP | $6.4M | 2.0% | +5% | 83.7 |
| 6 | — | SPDR SERIES TRUST - ST PORT HIGH ETF | $5.9M | 1.8% | +10% | — |
| 7 | $VZ | VERIZON COMMUNICATIONS INC | $5.8M | 1.8% | +7% | 71.6 |
| 8 | $JPM | JPMORGAN CHASE & CO | $5.7M | 1.8% | -4% | 35.6 |
| 9 | $TRP | TC ENERGY CORP | $5.4M | 1.7% | -2% | — |
| 10 | $PAGP | PLAINS GP HOLDINGS LP | $5.1M | 1.6% | -7% | 52.9 |
| 11 |  $AMZN | AMAZON COM INC | $5.0M | 1.6% | -7% | 74.6 |
| 12 |  $WFC | WELLS FARGO & COMPANY/MN | $5.0M | 1.6% | +11% | — |
| 13 |  $BRK.B | BERKSHIRE HATHAWAY INC | $5.0M | 1.5% | +1% | 64.5 |
| 14 |  $KVUE | Kenvue Inc. | $5.0M | 1.5% | +8% | 60.2 |
| 15 | — | DOUBLELINE ETF TRUST - SHIL CAP U S ETF | $4.9M | 1.5% | +9% | — |
| 16 | — | SPDR SERIES TRUST - ST STR P500ETF | $4.6M | 1.4% | +1% | — |
| 17 |  $AMAT | APPLIED MATERIALS INC /DE | $4.5M | 1.4% | -13% | 74.8 |
| 18 |  $SO | SOUTHERN CO | $4.3M | 1.3% | +7% | 65.1 |
| 19 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $4.2M | 1.3% | -0% | — |
| 20 |  $BKNG | Booking Holdings Inc. | $4.1M | 1.3% | +2807% | 55.3 |
| 21 |  $META | Meta Platforms, Inc. | $4.0M | 1.2% | +3% | 80.9 |
| 22 |  $RTX | RTX Corp | $3.9M | 1.2% | +15% | 70 |
| 23 |  $V | VISA INC. | $3.9M | 1.2% | +33% | 83.5 |
| 24 |  $PM | Philip Morris International Inc. | $3.9M | 1.2% | +1% | 80.5 |
| 25 |  $TSM | TAIWAN SEMICONDUCTOR MANUFACTURING CO LTD | $3.9M | 1.2% | -13% | — |
| 26 |  $KRC | KILROY REALTY CORP | $3.9M | 1.2% | +5% | 67.8 |
| 27 |  $SCHW | SCHWAB CHARLES CORP | $3.8M | 1.2% | +8% | 77.2 |
| 28 | — | SPDR SERIES TRUST - ST STR CONV ETF | $3.8M | 1.2% | +2% | — |
| 29 |  $SHEL | Shell plc | $3.7M | 1.1% | -2% | — |
| 30 | — | VANGUARD WORLD FD - MEGA CAP INDEX | $3.7M | 1.1% | -0% | — |
| 31 |  $PEP | PEPSICO INC | $3.5M | 1.1% | +9% | 62.7 |
| 32 |  $XOM | EXXON MOBIL CORP | $3.5M | 1.1% | -2% | 61.8 |
| 33 |  $BTI | British American Tobacco p.l.c. | $3.4M | 1.1% | +8% | — |
| 34 |  $TFC | TRUIST FINANCIAL CORP | $3.4M | 1.0% | +8% | — |
| 35 | — | ISHARES TR - ESG AWR MSCI USA | $3.4M | 1.0% | +2% | — |
| 36 |  $NI | NISOURCE INC. | $3.3M | 1.0% | +7% | 61.7 |
| 37 |  $MO | ALTRIA GROUP, INC. | $3.1M | 1.0% | +4% | 72.1 |
| 38 |  $AAPL | Apple Inc. | $3.0M | 0.9% | -3% | 76.1 |
| 39 |  $NVDA | NVIDIA CORP | $3.0M | 0.9% | +0% | 90.2 |
| 40 |  $TXN | TEXAS INSTRUMENTS INC | $3.0M | 0.9% | -19% | 70.4 |
| 41 |  $GILD | GILEAD SCIENCES, INC. | $3.0M | 0.9% | +12% | 77.8 |
| 42 |  $VOD | VODAFONE GROUP PUBLIC LTD CO | $2.9M | 0.9% | +5% | — |
| 43 |  $GIS | GENERAL MILLS INC | $2.9M | 0.9% | +41% | 64.1 |
| 44 |  $DOC | HEALTHPEAK PROPERTIES, INC. | $2.8M | 0.9% | +9% | 62 |
| 45 | — | VANGUARD WORLD FD - INF TECH ETF | $2.8M | 0.8% | +694% | — |
| 46 |  $T | AT&T INC. | $2.7M | 0.8% | +13% | 71.9 |
| 47 |  $LLY | ELI LILLY & Co | $2.7M | 0.8% | +14% | 89.3 |
| 48 |  $WT | WisdomTree, Inc. | $2.6M | 0.8% | +2% | 62.9 |
| 49 |  $ELV | Elevance Health, Inc. | $2.6M | 0.8% | -4% | 59.4 |
| 50 |  $UL | UNILEVER PLC | $2.6M | 0.8% | +21% | — |
| 51 |  $LYG | Lloyds Banking Group plc | $2.6M | 0.8% | +15% | — |
| 52 |  $PFE | PFIZER INC | $2.5M | 0.8% | +9% | 69 |
| 53 |  $GD | GENERAL DYNAMICS CORP | $2.4M | 0.7% | +6% | 73 |
| 54 |  $COP | CONOCOPHILLIPS | $2.3M | 0.7% | -12% | 74.8 |
| 55 |  $IVZ | Invesco Ltd. | $2.3M | 0.7% | +1% | — |
| 56 |  $TSLA | Tesla, Inc. | $2.1M | 0.7% | +1% | 50.1 |
| 57 |  $MAR | MARRIOTT INTERNATIONAL INC /MD/ | $2.1M | 0.7% | +4% | 65.9 |
| 58 |  $ADI | ANALOG DEVICES INC | $2.1M | 0.6% | -18% | 76.2 |
| 59 | — | PACER FDS TR - US CASH COWS 100 | $1.9M | 0.6% | +3% | — |
| 60 |  $BDX | BECTON DICKINSON & CO | $1.9M | 0.6% | +28% | 50.7 |
| 61 | — | SPDR SERIES TRUST - ST STR R1K LOWV | $1.8M | 0.6% | +7% | — |
| 62 |  $ORCL | ORACLE CORP | $1.8M | 0.6% | -2% | 67.2 |
| 63 |  $IQV | IQVIA HOLDINGS INC. | $1.8M | 0.5% | +26% | 59.7 |
| 64 |  $MDT | Medtronic plc | $1.8M | 0.5% | +20% | — |
| 65 | — | ISHARES TR - RUSEL 2500 ETF | $1.7M | 0.5% | -1% | — |
| 66 |  $CCZ | COMCAST CORP | $1.7M | 0.5% | +7% | 70.4 |
| 67 | — | SPDR SERIES TRUST - ST STR AGGRE ETF | $1.7M | 0.5% | +5% | — |
| 68 | $WT | WisdomTree, Inc. | $1.7M | 0.5% | +4% | 62.9 |
| 69 |  $CRM | Salesforce, Inc. | $1.7M | 0.5% | +13% | 75.2 |
| 70 | — | SPDR SERIES TRUST - ST STR SP400VAL | $1.7M | 0.5% | +0% | — |
| 71 | — | FIDELITY COVINGTON TRUST - MSCI RL EST ETF | $1.6M | 0.5% | +2% | — |
| 72 |  $SNY | Sanofi | $1.6M | 0.5% | -7% | — |
| 73 | — | ISHARES TR - MRGSTR MD CP GRW | $1.5M | 0.5% | +1% | — |
| 74 |  $ENB | ENBRIDGE INC | $1.5M | 0.5% | +1% | — |
| 75 |  $SPY | SPDR S&P 500 ETF TRUST | $1.5M | 0.5% | +1% | — |
| 76 | — | VANGUARD INDEX FDS - GROWTH ETF | $1.5M | 0.5% | +494% | — |
| 77 |  $IFF | INTERNATIONAL FLAVORS & FRAGRANCES INC | $1.4M | 0.4% | +1% | 42.4 |
| 78 | — | ISHARES TR - ESG AW MSCI EAFE | $1.4M | 0.4% | +3% | — |
| 79 | $WT | WisdomTree, Inc. | $1.4M | 0.4% | +3% | 62.9 |
| 80 |  $NVS | NOVARTIS AG | $1.3M | 0.4% | -29% | — |
| 81 |  $CAH | CARDINAL HEALTH INC | $1.3M | 0.4% | +18% | 58.6 |
| 82 | — | GLOBAL X FDS - NASDAQ 100 COVER | $1.3M | 0.4% | +4% | — |
| 83 |  $TMO | THERMO FISHER SCIENTIFIC INC. | $1.2M | 0.4% | NEW | 63.7 |
| 84 |  $MA | Mastercard Inc | $1.2M | 0.4% | +2% | 81.7 |
| 85 |  $AON | Aon plc | $1.2M | 0.4% | +392% | — |
| 86 | — | SPDR SERIES TRUST - ST STR R2K LOWV | $1.2M | 0.4% | +6% | — |
| 87 |  $OMC | OMNICOM GROUP INC. | $1.2M | 0.4% | +2% | 60.5 |
| 88 |  $FERG | Ferguson Enterprises Inc. /DE/ | $1.2M | 0.4% | +2% | 58.9 |
| 89 |  $UPS | UNITED PARCEL SERVICE INC | $1.2M | 0.4% | +9% | 58.2 |
| 90 |  $SBUX | STARBUCKS CORP | $1.2M | 0.4% | -11% | 54.6 |
| 91 |  $PDI | PIMCO Dynamic Income Fund | $1.2M | 0.4% | +13% | — |
| 92 |  $MCK | MCKESSON CORP | $1.1M | 0.3% | -31% | 63.7 |
| 93 | — | WISDOMTREE TR - YIELD ENHANCED | $1.1M | 0.3% | +4% | — |
| 94 |  $AMRZ | Amrize Ltd | $1.1M | 0.3% | +323% | — |
| 95 |  $ADBE | ADOBE INC. | $1.1M | 0.3% | +17% | 80.4 |
| 96 |  $JNJ | JOHNSON & JOHNSON | $1.1M | 0.3% | +4% | 72.8 |
| 97 |  $CHKP | CHECK POINT SOFTWARE TECHNOLOGIES LTD | $1.1M | 0.3% | +27% | — |
| 98 | — | JANUS DETROIT STR TR - HENDERSN CAP ETF | $1.0M | 0.3% | +0% | — |
| 99 |  $DIS | Walt Disney Co | $1.0M | 0.3% | +3% | 68.9 |
| 100 | — | ISHARES TR - U.S. FINLS ETF | $976,127 | 0.3% | +5% | — |
| 101 | — | VANGUARD STAR FDS - VG TL INTL STK F | $966,704 | 0.3% | +15% | — |
| 102 | — | VANGUARD WHITEHALL FDS - INTL HIGH ETF | $957,548 | 0.3% | +15% | — |
| 103 |  $WM | WASTE MANAGEMENT INC | $946,482 | 0.3% | +6% | 70.7 |
| 104 |  $ECL | ECOLAB INC. | $933,012 | 0.3% | +11% | 64.3 |
| 105 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | $923,265 | 0.3% | +1% | — |
| 106 |  $LAMR | LAMAR ADVERTISING CO/NEW | $906,767 | 0.3% | +2% | 67.8 |
| 107 |  $QCOM | QUALCOMM INC/DE | $870,324 | 0.3% | -5% | 81.9 |
| 108 |  $AMGN | AMGEN INC | $839,421 | 0.3% | +10% | 79.5 |
| 109 |  $WMB | WILLIAMS COMPANIES, INC. | $831,714 | 0.3% | -9% | 72.8 |
| 110 |  $KO | COCA COLA CO | $808,010 | 0.3% | +6% | 74 |
| 111 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $786,493 | 0.2% | NEW | — |
| 112 |  $ICE | Intercontinental Exchange, Inc. | $765,147 | 0.2% | NEW | 73.8 |
| 113 |  $__PARK_1390777 | Bank of New York Mellon Corp | $736,442 | 0.2% | -49% | 36.7 |
| 114 | — | FIRST TR EXCHANGE-TRADED FD - FINLS ALPHADEX | $736,417 | 0.2% | +2% | — |
| 115 |  $WELL | WELLTOWER INC. | $700,412 | 0.2% | -8% | 75.7 |
| 116 | — | SPDR SERIES TRUST - ST STR P500VAL | $692,081 | 0.2% | +7% | — |
| 117 |  $ADSK | Autodesk, Inc. | $677,748 | 0.2% | +3% | 76.4 |
| 118 | — | FIRST TR EXCHANGE-TRADED FD - DJ INTERNT IDX | $675,036 | 0.2% | +9% | — |
| 119 |  $ABNB | Airbnb, Inc. | $669,565 | 0.2% | -6% | 70.1 |
| 120 |  $BA | BOEING CO | $665,797 | 0.2% | +4% | 51.8 |
| 121 |  $APD | Air Products & Chemicals, Inc. | $654,944 | 0.2% | -11% | 41.2 |
| 122 |  $MAS | MASCO CORP /DE/ | $647,193 | 0.2% | -7% | 59.9 |
| 123 | — | VANGUARD WORLD FD - HEALTH CAR ETF | $632,410 | 0.2% | +4% | — |
| 124 | — | ISHARES TR - CRE U S REIT ETF | $615,353 | 0.2% | +5% | — |
| 125 |  $AEP | AMERICAN ELECTRIC POWER CO INC | $598,064 | 0.2% | -2% | 75.4 |
| 126 |  $VEEV | VEEVA SYSTEMS INC | $595,235 | 0.2% | +23% | 77.8 |
| 127 |  $LMT | LOCKHEED MARTIN CORP | $586,243 | 0.2% | +15% | 65 |
| 128 | — | VANECK ETF TRUST - SEMICONDUCTR ETF | $570,237 | 0.2% | -17% | — |
| 129 |  $ACN | Accenture plc | $561,349 | 0.2% | NEW | — |
| 130 |  $MDLZ | Mondelez International, Inc. | $553,146 | 0.2% | +1% | 53.9 |
| 131 |  $CVS | CVS HEALTH Corp | $547,029 | 0.2% | +1% | 51.3 |
| 132 | — | AMPLIFY ETF TR - CWP ENHANCED DIV | $546,497 | 0.2% | +2% | — |
| 133 |  $SYK | STRYKER CORP | $540,702 | 0.2% | NEW | 69.8 |
| 134 |  $CAT | CATERPILLAR INC | $536,019 | 0.2% | -10% | 67.8 |
| 135 |  $COR | Cencora, Inc. | $518,776 | 0.2% | +10% | 59.6 |
| 136 |  $PANW | Palo Alto Networks Inc | $491,410 | 0.1% | +0% | 66.5 |
| 137 |  $F | FORD MOTOR CO | $461,116 | 0.1% | +15% | 58.5 |
| 138 | — | ISHARES TR - ISHARES SEMICDTR | $436,997 | 0.1% | -16% | — |
| 139 | — | SELECT SECTOR SPDR TR - ST STR DISCR ETF | $423,868 | 0.1% | +4% | — |
| 140 |  $GOOG | Alphabet Inc. | $406,823 | 0.1% | -0% | 80.2 |
| 141 | — | ETFIS SER TR I - VIRTUS NEWFLEET | $400,726 | 0.1% | +9% | — |
| 142 | — | SPDR SERIES TRUST - ST STR SP CAPMKT | $400,593 | 0.1% | -0% | — |
| 143 |  $GSK | GSK plc | $397,235 | 0.1% | +4% | — |
| 144 | — | PACER FDS TR - GLOBL CASH ETF | $395,531 | 0.1% | +7% | — |
| 145 | — | SPDR SERIES TRUST - ST STR SP600GRWO | $360,303 | 0.1% | -9% | — |
| 146 |  $D | DOMINION ENERGY, INC | $350,157 | 0.1% | +0% | 74.9 |
| 147 | $IVZ | Invesco Ltd. | $348,759 | 0.1% | +7% | — |
| 148 | — | SPDR SERIES TRUST - ST LONG BD ETF | $345,371 | 0.1% | +7% | — |
| 149 |  $COST | COSTCO WHOLESALE CORP /NEW | $316,358 | 0.1% | +0% | 67 |
| 150 | — | FIRST TR EXCHANGE-TRADED FD - NY ARCA BIOTECH | $314,819 | 0.1% | +5% | — |
| 151 |  $MMM | 3M CO | $298,784 | 0.1% | +8% | 60.7 |
| 152 | — | VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US | $296,568 | 0.1% | +0% | — |
| 153 | — | SPDR SERIES TRUST - ST STR SP AERO | $288,193 | 0.1% | +3% | — |
| 154 |  $KHC | Kraft Heinz Co | $287,889 | 0.1% | +7% | 42.5 |
| 155 |  $UBER | Uber Technologies, Inc | $283,445 | 0.1% | NEW | 79.3 |
| 156 |  $HD | HOME DEPOT, INC. | $256,412 | 0.1% | +9% | 69.2 |
| 157 | $WT | WisdomTree, Inc. | $254,111 | 0.1% | +5% | 62.9 |
| 158 |  $CLX | CLOROX CO /DE/ | $252,154 | 0.1% | +28% | 63.5 |
| 159 | — | VANGUARD BD INDEX FDS - INTERMED TERM | $252,017 | 0.1% | +2% | — |
| 160 | — | ISHARES TR - PFD AND INCM SEC | $248,697 | 0.1% | +21% | — |
| 161 | — | ISHARES TR - JPMORGAN USD EMG | $242,757 | 0.1% | +6% | — |
| 162 |  $VLO | VALERO ENERGY CORP/TX | $223,683 | 0.1% | -14% | 51.4 |
| 163 |  $TWLO | TWILIO INC | $221,392 | 0.1% | NEW | 59.5 |
| 164 |  $ERIC | ERICSSON LM TELEPHONE CO | $205,439 | 0.1% | +7% | — |
| 165 | — | ISHARES TR - ULTRA SHORT DUR | $205,175 | 0.1% | -2% | — |
| 166 |  $AMD | ADVANCED MICRO DEVICES INC | $205,061 | 0.1% | NEW | 78.8 |
| 167 |  $CLM | Cornerstone Strategic Investment Fund, Inc. | $192,658 | 0.1% | +4% | — |
| 168 |  $CRF | CORNERSTONE TOTAL RETURN FUND INC | $142,016 | 0.0% | +4% | — |
New Positions (8)
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