Wills Financial Group LLC
Sector Allocation
- Technology25.9%$71.1M
- Financials17.9%$49.2M
- Industrials11.6%$31.8M
- Other9.2%$25.3M
- Utilities7.0%$19.3M
- Consumer Staples6.4%$17.5M
- Healthcare5.8%$16.0M
- Consumer Discretionary5.8%$15.9M
- Materials5.2%$14.2M
- Energy4.3%$11.8M
AUM History
13fpro.ai/research/fund/wills-financial-group-llc-2059579
Conviction and streaks
Diversifying · top 10 = 45.0%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
BRK.B
$21.4MAAPL
$16.3MPANW
$15.4MMSFT
$13.1MGOOGL
$11.4MIAU
$11.0MLMT
$10.4MAMZN
$8.9M- J$8.5M
PG
$7.3MUNP
$7.1MCVX
$6.9MMOG-A
$6.8MPEP
$6.8MJPM
$6.2MAVGO
$6.2MWTRG
$5.8MDHR
$5.4MSHW
$5.1MD
$5.0M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/wills-financial-group-llc-2059579
Wills Financial Group LLC 13F holdings — Q2 2026
$274.8M portfolio (+3.5% QoQ) · 82 holdings · Q2 2026 13F · top 10 are 45% of the stock portfolio
$21.4M
7.8% of stocks
-3%This quarter—Since filed6+ qtrsHeldAIQuality73.5#124Est. buyEstimated buy price is Pro: unlock with a free trialTrimmed 2 qtrs in a row$16.3M
5.9% of stocks
-0.0%This quarter+12.4%Since filed6+ qtrsHeld$15.4M
5.6% of stocks
-9%This quarter+1.6%Since filed6+ qtrsHeld$13.1M
4.8% of stocks
-0.2%This quarter+7.5%Since filed6+ qtrsHeld$11.4M
4.2% of stocks
-7%This quarter-8.5%Since filed6+ qtrsHeld$11.0M
4.0% of stocks
-0.8%This quarter-8.3%Since filed6+ qtrsHeld$10.4M
3.8% of stocks
-0.7%This quarter+4.4%Since filed6+ qtrsHeld$8.9M
3.3% of stocks
-0.4%This quarter-5.2%Since filed6+ qtrsHeld- 9
J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF
$8.5M
3.1% of stocks
-2%This quarter—Since filed—HeldAIQuality—Est. buy— $7.3M
2.7% of stocks
+0.5%This quarter+10.6%Since filed6+ qtrsHeld
All holdings — Wills Financial Group LLC (Q2 2026)
82 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | UNION PACIFIC CORP | Industrials | $7.1M | 2.6% | 26K | +2% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 12 | CHEVRON CORP | Energy | $6.9M | 2.5% | 42K | +0.6% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 13 | MOOG INC. | Industrials | $6.8M | 2.5% | 16K | -1% | 5 qtrsTrimmed 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 14 | PEPSICO INC | Consumer Staples | $6.8M | 2.5% | 50K | +0.1% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 15 | JPMORGAN CHASE & CO | Financials | $6.2M | 2.3% | 19K | +4% | 6+ qtrsAdded 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 16 | Broadcom Inc. | Technology | $6.2M | 2.3% | 16K | -0.6% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 17 | Essential Utilities, Inc. | Utilities | $5.8M | 2.1% | 152K | -0.4% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 18 | DANAHER CORP /DE/ | Healthcare | $5.4M | 2.0% | 28K | -10% | 6+ qtrsTrimmed 5 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 19 | SHERWIN WILLIAMS CO | Materials | $5.1M | 1.8% | 15K | -0.8% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 20 | DOMINION ENERGY, INC | Utilities | $5.0M | 1.8% | 74K | +0.2% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 21 | KIMBERLY CLARK CORP | Materials | $5.0M | 1.8% | 46K | -1% | 3 qtrsTrimmed 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 22 | SOUTHERN CO | Utilities | $4.2M | 1.5% | 44K | -2% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 23 | PFIZER INC | Healthcare | $4.1M | 1.5% | 172K | +13% | 6+ qtrsAdded 5 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 24 | — | ALPS ETF TR - ALERIAN MLPetf/fund | — | $4.0M | 1.5% | 78K | +3% | — | — | 13F |
| 25 | CF Industries Holdings, Inc. | Materials | $3.6M | 1.3% | 34K | +0.4% | 6+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 26 | $MPC | Marathon Petroleum Corp | Energy | $3.5M | 1.3% | 14K | -0.1% | |||
| 27 | $AUB | Atlantic Union Bankshares Corp | Financials | $3.5M | 1.3% | 82K | +4% | |||
| 28 | $BMI | BADGER METER INC | Technology | $3.0M | 1.1% | 20K | New | |||
| 29 | $NEE | NEXTERA ENERGY INC | Utilities | $3.0M | 1.1% | 34K | -1% | |||
| 30 | — | J P MORGAN EXCHANGE TRADED F - ULTRA SHT MUNCPL | — | $2.9M | 1.1% | 57K | -5% | |||
| 31 | $XYL | Xylem Inc. | Industrials | $2.7M | 1.0% | 23K | New | |||
| 32 | $VZ | VERIZON COMMUNICATIONS INC | Communication Services | $2.7M | 1.0% | 63K | +0.9% | |||
| 33 | $BRC | BRADY CORP | Consumer Discretionary | $2.6M | 0.9% | 28K | -1% | |||
| 34 | $GS | GOLDMAN SACHS GROUP INC | Financials | $2.5M | 0.9% | 49K | -2% | |||
| 35 | — | ISHARES TR - ULTRA SHORT DUR | — | $2.5M | 0.9% | 49K | -3% | |||
| 36 | $NTAP | NetApp, Inc. | Technology | $2.5M | 0.9% | 16K | -0.9% | |||
| 37 | $V | VISA INC. | Financials | $2.5M | 0.9% | 7,144 | -1% | |||
| 38 | $MRK | Merck & Co., Inc. | Healthcare | $2.3M | 0.8% | 18K | +8% | |||
| 39 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $2.0M | 0.7% | 63K | +0.4% | |||
| 40 | $NSC | NORFOLK SOUTHERN CORP | Industrials | $1.8M | 0.7% | 5,823 | -3% | |||
| 41 | — | ISHARES TR - CORE S&P500 ETF | — | $1.7M | 0.6% | 2,219 | -1% | |||
| 42 | $TSCO | TRACTOR SUPPLY CO /DE/ | Consumer Discretionary | $1.6M | 0.6% | 51K | +38% | |||
| 43 | $LLY | ELI LILLY & Co | Healthcare | $1.6M | 0.6% | 1,315 | +29% | |||
| 44 | $GOOG | Alphabet Inc. | Technology | $1.5M | 0.5% | 4,143 | -6% | |||
| 45 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $1.4M | 0.5% | 11K | -5% | |||
| 46 | $DECK | DECKERS OUTDOOR CORP | Consumer Discretionary | $1.4M | 0.5% | 14K | New | |||
| 47 | — | FIRST TR EXCHANGE TRADED FD - RISNG DIVD ACHIV | — | $1.3M | 0.5% | 16K | +4% | |||
| 48 | $JNJ | JOHNSON & JOHNSON | Healthcare | $1.3M | 0.5% | 5,035 | -1% | |||
| 49 | $DUK | Duke Energy CORP | Utilities | $1.3M | 0.5% | 10K | +4% | |||
| 50 | $TGT | TARGET CORP | Consumer Staples | $1.2M | 0.5% | 9,455 | +18% | |||
| 51 | $HONA | Honeywell Aerospace Inc. | Industrials | $1.2M | 0.4% | 5,307 | New | |||
| 52 | $HON | HONEYWELL INTERNATIONAL INC | Industrials | $1.0M | 0.4% | 4,655 | -49% | |||
| 53 | $ASML | ASML HOLDING NV | Technology | $925K | 0.3% | 465 | — | |||
| 54 | $NVDA | NVIDIA CORP | Technology | $816K | 0.3% | 4,078 | +2% | |||
| 55 | $KO | COCA COLA CO | Consumer Staples | $796K | 0.3% | 9,800 | -4% | |||
| 56 | $PM | Philip Morris International Inc. | Consumer Staples | $704K | 0.3% | 3,892 | — | |||
| 57 | $TMO | THERMO FISHER SCIENTIFIC INC. | Healthcare | $684K | 0.3% | 1,364 | — | |||
| 58 | $CME | CME GROUP INC. | Financials | $624K | 0.2% | 2,826 | +0.0% | |||
| 59 | $PNC | PNC FINANCIAL SERVICES GROUP, INC. | Financials | $574K | 0.2% | 2,330 | +5% | |||
| 60 | — | T ROWE PRICE EXCHANGE-TRADED - CAP APP PREM ETF | — | $534K | 0.2% | 24K | +6% | |||
| 61 | $HD | HOME DEPOT, INC. | Consumer Discretionary | $526K | 0.2% | 1,492 | -4% | |||
| 62 | $ALB | ALBEMARLE CORP | Materials | $451K | 0.2% | 3,339 | -9% | |||
| 63 | — | TOWNEBANK PORTSMOUTH VA - COM | — | $392K | 0.1% | 11K | +36% | |||
| 64 | $MCK | MCKESSON CORP | Consumer Staples | $378K | 0.1% | 500 | — | |||
| 65 | $LOW | LOWES COMPANIES INC | Consumer Discretionary | $375K | 0.1% | 1,700 | — | |||
| 66 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $362K | 0.1% | 6,415 | +11% | |||
| 67 | — | VANGUARD INDEX FDS - SMALL CP ETF | — | $339K | 0.1% | 1,118 | — | |||
| 68 | — | J P MORGAN EXCHANGE TRADED F - CORE PLUS BD ETF | — | $333K | 0.1% | 7,094 | — | |||
| 69 | $ABT | ABBOTT LABORATORIES | Healthcare | $320K | 0.1% | 3,531 | New | |||
| 70 | $MKL | MARKEL GROUP INC. | Financials | $277K | 0.1% | 142 | — | |||
| 71 | $ISRG | INTUITIVE SURGICAL INC | Healthcare | $275K | 0.1% | 691 | +35% | |||
| 72 | $COST | COSTCO WHOLESALE CORP /NEW | Consumer Staples | $268K | 0.1% | 287 | — | |||
| 73 | $TSLA | Tesla, Inc. | Consumer Discretionary | $262K | 0.1% | 624 | -5% | |||
| 74 | $HII | HUNTINGTON INGALLS INDUSTRIES, INC. | Industrials | $259K | 0.1% | 926 | — | |||
| 75 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $250K | 0.1% | 364 | — | |||
| 76 | $RTX | RTX Corp | Industrials | $242K | 0.1% | 1,276 | — | |||
| 77 | $GLD | SPDR GOLD TRUST | Financials | $231K | 0.1% | 627 | — | |||
| 78 | $C | CITIGROUP INC | Financials | $225K | 0.1% | 1,611 | -0.6% | |||
| 79 | $CSX | CSX CORP | Industrials | $223K | 0.1% | 4,693 | +0.3% | |||
| 80 | $TRV | TRAVELERS COMPANIES, INC. | Financials | $208K | 0.1% | 630 | New | |||
| 81 | — | AMERICAN CENTY ETF TR - INTL SMCP VLU | — | $206K | 0.1% | 1,997 | New | |||
| 82 | $MCD | MCDONALDS CORP | Consumer Discretionary | $205K | 0.1% | 759 | — |
What changed in Q2 2026
Against the previous quarter's 13F: 7 new, 26 added to, 35 trimmed, 0 sold out. Share-count changes; largest moves by dollar size first.
New positions (7)
$BMIBADGER METER INC$3.0M
first bought this quarter
$XYLXylem Inc.$2.7M
first bought this quarter
$DECKDECKERS OUTDOOR CORP$1.4M
first bought this quarter
$HONAHoneywell Aerospace Inc.$1.2M
first bought this quarter
$ABTABBOTT LABORATORIES$320K
first bought this quarter
$TRVTRAVELERS COMPANIES, INC.$208K
first bought this quarter
+1 more in the Excel export
Added to (26)
$PFEPFIZER INC+13%
now $4.1M · held 6+ qtrs, 5 adds in a row
$TSCOTRACTOR SUPPLY CO /DE/+38%
now $1.6M · held 5 qtrs, 5 adds in a row
$LLYELI LILLY & Co+29%
now $1.6M · held 4 qtrs, 4 adds in a row
now $6.2M · held 6+ qtrs, 2 adds in a row
$TGTTARGET CORP+18%
now $1.2M · held 2 qtrs, 2 adds in a row
$MRKMerck & Co., Inc.+8%
now $2.3M · held 6+ qtrs
+20 more in the Excel export
Trimmed (35)
now $15.4M · held 6+ qtrs
$HONHONEYWELL INTERNATIONAL INC-49%
now $1.0M · held 5 qtrs
now $11.4M · held 6+ qtrs, 5 trims in a row
now $21.4M · held 6+ qtrs, 2 trims in a row
now $5.4M · held 6+ qtrs, 5 trims in a row
- J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF-2%
now $8.5M
+29 more in the Excel export
Sold out (0)
No positions sold out this quarter.
Holdings by quarter
Every 13F Wills Financial Group LLC has filed, 5 earlier quarters. Pick one to see what it held then.
Is it too late to follow Wills Financial Group?
Q2 2026 13F filed with the SEC on Aug 14, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Wills Financial Group's top 20 holdings: 70/100 (our AI quality score, weighted by position size; 19 of the 20 are scored)
Top 10 since filing
+2.2%
Value-weighted move of the 10 largest stock positions
Turnover
2%
Last quarter; 17% over the last 4
Top 10 weight
45%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
89%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2025 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Wills Financial Group LLC disclosed 82 positions worth $274.8M in its Form 13F-HR for Q2 2026, led by $BRK.B (BERKSHIRE HATHAWAY INC) at 7.8% of the equity portfolio, followed by $AAPL and $PANW. During the quarter the fund opened 7 new positions and exited 0 — including a new stake in $BMI. The portfolio is most concentrated in Technology (25.9% of disclosed assets). All figures are sourced directly from Wills Financial Group LLC’s Form 13F-HR filing with the SEC under CIK 2059579.
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AI-Powered Hedge Fund Analysis: Wills Financial Group LLC
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Every holding in Wills Financial Group LLC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.