HOWE & RUSLING INC
13F Reported Value
ⓘ$1.7B
Holdings
479
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
HOWE & RUSLING INC disclosed 479 positions worth $1.7B in its Form 13F-HR for Q2 2026. During the quarter the fund opened 51 new positions and exited 50 — including a new stake in $HONA and a full exit from $ACN. The portfolio is most concentrated in Other (34.1% of disclosed assets). All figures are sourced directly from HOWE & RUSLING INC’s Form 13F-HR filing with the SEC under CIK 769963.
AI Fund Analysis
Stable
$JPM
$AVGO
$NVDA
$AMZN
$NEESector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
VANGUARD INDEX FDS - TOTAL STK MKT
—Quality
$77.1M208,470 shISHARES TR - CORE S&P500 ETF
—Quality
$64.4M85,966 shISHARES TR - CORE S&P US GWT
—Quality
$63.9M339,855 sh- 70.7
Quality
$62.2M189,938 sh - 84.5
Quality
$61.0M161,429 sh VANGUARD SCOTTSDALE FDS - INT-TERM CORP
—Quality
$54.4M658,720 sh- 76.4
Quality
$48.5M167,597 sh ISHARES TR - CORE S&P US VLU
—Quality
$45.9M416,948 shISHARES TR - INTRM GOV CR ETF
—Quality
$43.7M411,980 sh- 85.9
Quality
$36.7M183,653 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| VANGUARD INDEX FDS - TOTAL STK MKT | — | $77.1M | 208,470 |
| ISHARES TR - CORE S&P500 ETF | — | $64.4M | 85,966 |
| ISHARES TR - CORE S&P US GWT | — | $63.9M | 339,855 |
| JPMORGAN CHASE & CO$JPM | 70.7 | $62.2M | 189,938 |
| Broadcom Inc.$AVGO | 84.5 | $61.0M | 161,429 |
| VANGUARD SCOTTSDALE FDS - INT-TERM CORP | — | $54.4M | 658,720 |
 Apple Inc.$AAPL | 76.4 | $48.5M | 167,597 |
| ISHARES TR - CORE S&P US VLU | — | $45.9M | 416,948 |
| ISHARES TR - INTRM GOV CR ETF | — | $43.7M | 411,980 |
| NVIDIA CORP$NVDA | 85.9 | $36.7M | 183,653 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of HOWE & RUSLING INC's 479 positions.
Showing top 10 of 479 holdings.
Sector Allocation
Other
$588.1M
Technology
$383.7M
Financials
$192.8M
Industrials
$123.1M
Healthcare
$120.5M
Consumer Discretionary
$103.8M
Consumer Staples
$70.2M
Energy
$61.3M
Top Holdings — HOWE & RUSLING INC (Q2 2026)
Top 150 of 479 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $77.1M | 4.5% | +8% | — |
| 2 | — | ISHARES TR - CORE S&P500 ETF | $64.4M | 3.7% | +7% | — |
| 3 | — | ISHARES TR - CORE S&P US GWT | $63.9M | 3.7% | +0% | — |
| 4 | $JPM | JPMORGAN CHASE & CO | $62.2M | 3.6% | +2% | 70.7 |
| 5 | $AVGO | Broadcom Inc. | $61.0M | 3.5% | -0% | 84.5 |
| 6 | — | VANGUARD SCOTTSDALE FDS - INT-TERM CORP | $54.4M | 3.2% | +6% | — |
| 7 | $AAPL | Apple Inc. | $48.5M | 2.8% | +1% | 76.4 |
| 8 | — | ISHARES TR - CORE S&P US VLU | $45.9M | 2.7% | +16% | — |
| 9 | — | ISHARES TR - INTRM GOV CR ETF | $43.7M | 2.5% | +4% | — |
| 10 | $NVDA | NVIDIA CORP | $36.7M | 2.1% | +0% | 85.9 |
| 11 |  $MSFT | MICROSOFT CORP | $35.3M | 2.0% | +5% | 79.8 |
| 12 | $AMZN | AMAZON COM INC | $35.0M | 2.0% | +0% | 68.7 |
| 13 |  $XOM.R34088 | EXXON MOBIL CORP | $31.9M | 1.9% | -1% | 57.9 |
| 14 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | $31.4M | 1.8% | +8% | — |
| 15 |  $GOOGL | Alphabet Inc. | $25.6M | 1.5% | -0% | 78.2 |
| 16 |  $ABBV | AbbVie Inc. | $24.6M | 1.4% | +12% | 72.6 |
| 17 |  $META | Meta Platforms, Inc. | $23.7M | 1.4% | +1% | 79.6 |
| 18 | $NEE | NEXTERA ENERGY INC | $23.6M | 1.4% | +1% | 64.6 |
| 19 |  $CAT | CATERPILLAR INC | $21.9M | 1.3% | -0% | 66.5 |
| 20 |  $TJX | TJX COMPANIES INC /DE/ | $20.8M | 1.2% | +1% | 68.7 |
| 21 |  $MS | MORGAN STANLEY | $20.0M | 1.2% | +1% | 75.8 |
| 22 |  $GS | GOLDMAN SACHS GROUP INC | $18.8M | 1.1% | +1% | 73.5 |
| 23 |  $MU | MICRON TECHNOLOGY INC | $18.4M | 1.1% | -15% | 86.2 |
| 24 |  $ELV | Elevance Health, Inc. | $17.8M | 1.0% | +19% | 59 |
| 25 | — | ISHARES TR - CORE S&P SCP ETF | $16.8M | 1.0% | +14% | — |
| 26 |  $ICE | Intercontinental Exchange, Inc. | $16.8M | 1.0% | -0% | 73.7 |
| 27 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | $16.5M | 1.0% | +21% | — |
| 28 |  $KO | COCA COLA CO | $16.4M | 0.9% | +1% | 69.5 |
| 29 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | $16.2M | 0.9% | -2% | — |
| 30 |  $KLAC | KLA CORP | $15.9M | 0.9% | +917% | 78.6 |
| 31 |  $CRWD | CrowdStrike Holdings, Inc. | $15.6M | 0.9% | -3% | 67.7 |
| 32 |  $PM | Philip Morris International Inc. | $15.5M | 0.9% | -28% | 75.9 |
| 33 | — | VANGUARD SCOTTSDALE FDS - INTER TERM TREAS | $15.1M | 0.9% | +12% | — |
| 34 |  $V | VISA INC. | $14.3M | 0.8% | +1% | 82.9 |
| 35 |  $BAC | BANK OF AMERICA CORP /DE/ | $14.2M | 0.8% | +1% | 67.6 |
| 36 |  $UNP | UNION PACIFIC CORP | $14.1M | 0.8% | +1% | 69.7 |
| 37 |  $PEP | PEPSICO INC | $13.8M | 0.8% | +2% | 63.4 |
| 38 |  $HON | HONEYWELL INTERNATIONAL INC | $13.6M | 0.8% | -50% | 65 |
| 39 |  $HONA | Honeywell Aerospace Inc. | $13.4M | 0.8% | NEW | — |
| 40 |  $SYK | STRYKER CORP | $13.4M | 0.8% | +31% | 72.1 |
| 41 |  $MCD | MCDONALDS CORP | $13.2M | 0.8% | -0% | 69 |
| 42 |  $ASML | ASML HOLDING NV | $13.1M | 0.8% | -1% | — |
| 43 | — | VANGUARD INDEX FDS - MID CAP ETF | $12.6M | 0.7% | +379% | — |
| 44 | — | VANGUARD WORLD FD - MEGA CAP VAL ETF | $12.5M | 0.7% | +12% | — |
| 45 |  $AMAT | APPLIED MATERIALS INC /DE | $12.4M | 0.7% | +1% | 72.3 |
| 46 |  $CASY | CASEYS GENERAL STORES INC | $12.3M | 0.7% | -27% | 65.1 |
| 47 |  $APH | AMPHENOL CORP /DE/ | $11.8M | 0.7% | -4% | 79.3 |
| 48 |  $DTB | DTE ENERGY CO | $11.7M | 0.7% | +1% | 68.9 |
| 49 |  $CCK | CROWN HOLDINGS, INC. | $11.7M | 0.7% | +2% | 62.1 |
| 50 |  $GD | GENERAL DYNAMICS CORP | $11.1M | 0.6% | +2% | 68.7 |
| 51 |  $MA | Mastercard Inc | $10.9M | 0.6% | +7% | 85.1 |
| 52 |  $RRC | RANGE RESOURCES CORP | $10.5M | 0.6% | +1% | 79.4 |
| 53 |  $QCOM | QUALCOMM INC/DE | $10.4M | 0.6% | +4% | 70.5 |
| 54 | — | ISHARES TR - BROAD USD HIGH | $10.0M | 0.6% | +3% | — |
| 55 |  $MDLZ | Mondelez International, Inc. | $9.8M | 0.6% | -13% | 56.4 |
| 56 |  $CDNS | CADENCE DESIGN SYSTEMS INC | $9.6M | 0.6% | +3% | 72.6 |
| 57 |  $EW | Edwards Lifesciences Corp | $9.2M | 0.5% | +1% | 69.4 |
| 58 |  $COST | COSTCO WHOLESALE CORP /NEW | $9.1M | 0.5% | -1% | 66.2 |
| 59 |  $MDT | Medtronic plc | $9.0M | 0.5% | +20% | 68.7 |
| 60 |  $CMS | CMS ENERGY CORP | $8.9M | 0.5% | +1% | 57.3 |
| 61 |  $DHR | DANAHER CORP /DE/ | $8.5M | 0.5% | +10% | 64.8 |
| 62 |  $CVX | CHEVRON CORP | $8.3M | 0.5% | +3% | 62.8 |
| 63 |  $SPY | SPDR S&P 500 ETF TRUST | $8.3M | 0.5% | +0% | — |
| 64 |  $LAMR | LAMAR ADVERTISING CO/NEW | $8.1M | 0.5% | +2% | 65.4 |
| 65 |  $AZN | ASTRAZENECA PLC | $8.0M | 0.5% | -21% | — |
| 66 |  $CME | CME GROUP INC. | $7.8M | 0.5% | +2% | 69.5 |
| 67 |  $DDOG | Datadog, Inc. | $7.7M | 0.5% | NEW | 71.4 |
| 68 |  $JNJ | JOHNSON & JOHNSON | $7.5M | 0.4% | -0% | 69 |
| 69 |  $NSC | NORFOLK SOUTHERN CORP | $7.0M | 0.4% | -1% | 63.2 |
| 70 | — | SELECT SECTOR SPDR TR - ST STR FINL ETF | $7.0M | 0.4% | +12% | — |
| 71 |  $APD | Air Products & Chemicals, Inc. | $7.0M | 0.4% | +3% | 46.4 |
| 72 |  $DIS | Walt Disney Co | $7.0M | 0.4% | +55% | 60.1 |
| 73 |  $SPGI | S&P Global Inc. | $6.3M | 0.4% | +16% | 76.1 |
| 74 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $6.2M | 0.4% | +10% | — |
| 75 | — | ISHARES TR - CORE MSCI EAFE | $6.1M | 0.3% | +10% | — |
| 76 | — | VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US | $6.0M | 0.3% | +36% | — |
| 77 |  $LHX | L3HARRIS TECHNOLOGIES, INC. /DE/ | $5.9M | 0.3% | +0% | 64.4 |
| 78 |  $VRTX | VERTEX PHARMACEUTICALS INC / MA | $5.7M | 0.3% | +18% | 75.4 |
| 79 | — | ISHARES TR - MSCI INTL QUALTY | $5.4M | 0.3% | +21% | — |
| 80 |  $IDXX | IDEXX LABORATORIES INC /DE | $5.2M | 0.3% | +0% | 73.8 |
| 81 |  $CELH | Celsius Holdings, Inc. | $5.1M | 0.3% | +21% | 66.5 |
| 82 |  $EOG | EOG RESOURCES INC | $5.1M | 0.3% | +1% | 71.9 |
| 83 |  $BDX | BECTON DICKINSON & CO | $5.0M | 0.3% | +2% | 59 |
| 84 | — | ISHARES TR - CORE DIV GRWTH | $5.0M | 0.3% | +5% | — |
| 85 |  $AMD | ADVANCED MICRO DEVICES INC | $4.7M | 0.3% | +1% | 79.8 |
| 86 | — | VANGUARD WHITEHALL FDS - INTL HIGH ETF | $4.5M | 0.3% | +12% | — |
| 87 |  $RTX | RTX Corp | $4.4M | 0.3% | +2% | 73.2 |
| 88 |  $LOW | LOWES COMPANIES INC | $4.3M | 0.3% | +3% | 60.8 |
| 89 |  $ZS | Zscaler, Inc. | $4.2M | 0.2% | +7% | 63.7 |
| 90 |  $VIK | Viking Holdings Ltd | $4.0M | 0.2% | +5% | — |
| 91 | — | SELECT SECTOR SPDR TR - ST STR CARE ETF | $3.5M | 0.2% | +29% | — |
| 92 |  $MRK | Merck & Co., Inc. | $3.2M | 0.2% | +4% | 59.9 |
| 93 | — | ISHARES TR - S&P 100 ETF | $3.1M | 0.2% | +0% | — |
| 94 |  $GOOG | Alphabet Inc. | $2.9M | 0.2% | +4% | 78.2 |
| 95 |  $CTVA | Corteva, Inc. | $2.8M | 0.2% | +0% | 47.2 |
| 96 | — | VANGUARD INDEX FDS - VALUE ETF | $2.8M | 0.2% | +184% | — |
| 97 | — | SELECT SECTOR SPDR TR - ST STR INDL ETF | $2.8M | 0.2% | -40% | — |
| 98 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | $2.7M | 0.1% | +15% | — |
| 99 | — | SCHWAB STRATEGIC TR - US BRD MKT ETF | $2.4M | 0.1% | -3% | — |
| 100 |  $GEV | GE Vernova Inc. | $2.4M | 0.1% | +1% | 81.1 |
| 101 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | $2.3M | 0.1% | -18% | — |
| 102 |  $BRK.A | BERKSHIRE HATHAWAY INC | $2.2M | 0.1% | +0% | 73.8 |
| 103 | — | SELECT SECTOR SPDR TR - ST STR DISCR ETF | $2.1M | 0.1% | +13% | — |
| 104 |  $SHEL | Shell plc | $2.1M | 0.1% | +2% | — |
| 105 |  $BKNG | Booking Holdings Inc. | $2.1M | 0.1% | +2236% | 58.5 |
| 106 | — | ISHARES TR - CORE HIGH DV ETF | $2.0M | 0.1% | +435% | — |
| 107 |  $ALNT | ALLIENT INC | $2.0M | 0.1% | -45% | 47.4 |
| 108 |  $IVZ | Invesco Ltd. | $2.0M | 0.1% | -3% | — |
| 109 |  $CSCO | CISCO SYSTEMS, INC. | $2.0M | 0.1% | +2% | 70.3 |
| 110 |  $AMGN | AMGEN INC | $1.8M | 0.1% | -2% | 79.2 |
| 111 |  $GE | GENERAL ELECTRIC CO | $1.7M | 0.1% | +2% | 73.8 |
| 112 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $1.7M | 0.1% | +57% | 70 |
| 113 |  $MTB | M&T BANK CORP | $1.7M | 0.1% | +95% | 58.6 |
| 114 |  $PG | PROCTER & GAMBLE Co | $1.5M | 0.1% | +16% | 64.6 |
| 115 |  $UNH | UNITEDHEALTH GROUP INC | $1.5M | 0.1% | -4% | 62.7 |
| 116 |  $HD | HOME DEPOT, INC. | $1.4M | 0.1% | +6% | 60.3 |
| 117 |  $WT | WisdomTree, Inc. | $1.4M | 0.1% | +5% | 59.9 |
| 118 |  $PANW | Palo Alto Networks Inc | $1.3M | 0.1% | +0% | 65.5 |
| 119 |  $MDY | SPDR S&P MIDCAP 400 ETF TRUST | $1.3M | 0.1% | +2% | — |
| 120 |  $LLY | ELI LILLY & Co | $1.3M | 0.1% | +17% | 87.5 |
| 121 | — | SELECT SECTOR SPDR TR - ST STR SVC ETF | $1.3M | 0.1% | +10% | — |
| 122 | — | ISHARES TR - CORE S&P TTL STK | $1.3M | 0.1% | -7% | — |
| 123 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $1.2M | 0.1% | -5% | — |
| 124 | — | SPDR SERIES TRUST - ST NUVE TERM ETF | $1.2M | 0.1% | +4% | — |
| 125 | — | ISHARES INC - CORE MSCI EMKT | $1.2M | 0.1% | -8% | — |
| 126 |  $MSI | Motorola Solutions, Inc. | $1.2M | 0.1% | +0% | 71.8 |
| 127 | — | ISHARES TR - RUS 1000 GRW ETF | $1.2M | 0.1% | +431% | — |
| 128 |  $USB | US BANCORP \DE\ | $1.2M | 0.1% | +1% | 65.3 |
| 129 |  $MMM | 3M CO | $1.2M | 0.1% | +4% | 64.9 |
| 130 |  $MRVL | Marvell Technology, Inc. | $1.2M | 0.1% | +24% | 76.5 |
| 131 |  $ROST | ROSS STORES, INC. | $1.2M | 0.1% | -3% | 70.4 |
| 132 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $1.1M | 0.1% | +26% | — |
| 133 | — | SELECT SECTOR SPDR TR - ST STR STAPL ETF | $1.1M | 0.1% | +248% | — |
| 134 |  $AXP | AMERICAN EXPRESS CO | $1.1M | 0.1% | +2% | 69.4 |
| 135 |  $PHYS | Sprott Physical Gold Trust | $1.1M | 0.1% | +0% | — |
| 136 |  $TXN | TEXAS INSTRUMENTS INC | $1.1M | 0.1% | +25% | 73.4 |
| 137 |  $GLD | SPDR GOLD TRUST | $1.1M | 0.1% | +6% | — |
| 138 |  $LMT | LOCKHEED MARTIN CORP | $1.1M | 0.1% | -5% | 65.6 |
| 139 |  $COR | Cencora, Inc. | $1.0M | 0.1% | -14% | 61.1 |
| 140 |  $GLW | CORNING INC /NY | $970,165 | 0.1% | +21% | 73.7 |
| 141 |  $AEP | AMERICAN ELECTRIC POWER CO INC | $962,537 | 0.1% | -8% | 66.8 |
| 142 |  $WM | WASTE MANAGEMENT INC | $955,058 | 0.1% | +5% | 67.6 |
| 143 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $950,614 | 0.1% | +11% | — |
| 144 |  $WPC | W. P. Carey Inc. | $942,871 | 0.1% | +1% | 65.9 |
| 145 |  $AFL | AFLAC INC | $935,143 | 0.1% | +1% | 61.3 |
| 146 |  $BNL | Broadstone Net Lease, Inc. | $921,542 | 0.1% | +9% | 61.6 |
| 147 |  $MCK | MCKESSON CORP | $913,423 | 0.1% | -4% | 63.4 |
| 148 |  $ADI | ANALOG DEVICES INC | $894,543 | 0.1% | +72% | 79.2 |
| 149 |  $ORCL | ORACLE CORP | $893,283 | 0.1% | +0% | 66.2 |
| 150 |  $PAYX | PAYCHEX INC | $872,356 | 0.1% | +16% | 74.6 |
New Positions (51)
$HONA Honeywell Aerospace Inc.$13.4M$DDOG Datadog, Inc.$7.7M
$SPCX SPACE EXPLORATION TECHNOLOGIES CORP$386,302
$WDC WESTERN DIGITAL CORP$337,888
$MPWR MONOLITHIC POWER SYSTEMS, INC.$324,288
$FTNT Fortinet, Inc.$309,181
$DHI HORTON D R INC /DE/$292,077
$CVS CVS HEALTH Corp$284,130
$RMD RESMED INC$274,781
$DUK Duke Energy CORP$263,709
$DELL Dell Technologies Inc.$258,272
$LIN LINDE PLC$252,008
$SAM BOSTON BEER CO INC$251,737
$SBUX STARBUCKS CORP$246,931
$KVUE Kenvue Inc.$232,880Exited Positions (50)
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$BDC BELDEN INC.
$SCL STEPAN CO
$IBIT iShares Bitcoin Trust ETF
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$CLM Cornerstone Strategic Investment Fund, Inc.Browse Top Institutional Investors
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