MOGY JOEL R INVESTMENT COUNSEL INC
13F Reported Value
ⓘ$1.7B
Holdings
121
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
MOGY JOEL R INVESTMENT COUNSEL INC disclosed 121 positions worth $1.7B in its Form 13F-HR for Q2 2026, led by $NVDA (NVIDIA CORP) at 14.7% of the equity portfolio, followed by $AAPL and $GOOGL. During the quarter the fund opened 8 new positions and exited 1 and a full exit from $HON. The portfolio is most concentrated in Technology (57.4% of disclosed assets). All figures are sourced directly from MOGY JOEL R INVESTMENT COUNSEL INC’s Form 13F-HR filing with the SEC under CIK 1126735.
AI Fund Analysis
ConcentratingSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
- 85.9#5
Quality
$255.9M1,279,041 sh - 76.4#84
Quality
$170.9M590,640 sh - 78.2#57
Quality
$115.6M327,135 sh - 78.2
Quality
$109.2M305,497 sh - 79.8
Quality
$106.8M286,312 sh - 65.5
Quality
$105.0M308,019 sh - 66.2
Quality
$91.3M97,596 sh - 68.7
Quality
$82.2M344,856 sh - 73.8
Quality
$65.0M129,970 sh - 82.9
Quality
$63.4M184,802 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
 NVIDIA CORP$NVDA | 85.9#5 | $255.9M | 1,279,041 |
 Apple Inc.$AAPL | 76.4#84 | $170.9M | 590,640 |
 Alphabet Inc.$GOOGL | 78.2#57 | $115.6M | 327,135 |
 Alphabet Inc.$GOOG | 78.2 | $109.2M | 305,497 |
 MICROSOFT CORP$MSFT | 79.8 | $106.8M | 286,312 |
 Palo Alto Networks Inc$PANW | 65.5 | $105.0M | 308,019 |
 COSTCO WHOLESALE CORP /NEW$COST | 66.2 | $91.3M | 97,596 |
 AMAZON COM INC$AMZN | 68.7 | $82.2M | 344,856 |
 BERKSHIRE HATHAWAY INC$BRK.B | 73.8 | $65.0M | 129,970 |
 VISA INC.$V | 82.9 | $63.4M | 184,802 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of MOGY JOEL R INVESTMENT COUNSEL INC's 121 positions.
Showing top 10 of 121 holdings.
Sector Allocation
Technology
$1.0B
Consumer Discretionary
$268.7M
Financials
$189.9M
Healthcare
$183.5M
Other
$27.1M
Industrials
$22.3M
Communication Services
$22.2M
Consumer Staples
$13.8M
Full Holdings — MOGY JOEL R INVESTMENT COUNSEL INC (Q2 2026)
All 121 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | $NVDA | NVIDIA CORP | $255.9M | 14.7% | -0% | 85.9 |
| 2 | $AAPL | Apple Inc. | $170.9M | 9.8% | -0% | 76.4 |
| 3 | $GOOGL | Alphabet Inc. | $115.6M | 6.6% | -0% | 78.2 |
| 4 | $GOOG | Alphabet Inc. | $109.2M | 6.3% | -0% | 78.2 |
| 5 | $MSFT | MICROSOFT CORP | $106.8M | 6.1% | +0% | 79.8 |
| 6 | $PANW | Palo Alto Networks Inc | $105.0M | 6.0% | -0% | 65.5 |
| 7 | $COST | COSTCO WHOLESALE CORP /NEW | $91.3M | 5.2% | -0% | 66.2 |
| 8 | $AMZN | AMAZON COM INC | $82.2M | 4.7% | -0% | 68.7 |
| 9 | $BRK.B | BERKSHIRE HATHAWAY INC | $65.0M | 3.7% | -0% | 73.8 |
| 10 | $V | VISA INC. | $63.4M | 3.6% | -0% | 82.9 |
| 11 |  $META | Meta Platforms, Inc. | $53.7M | 3.1% | -0% | 79.6 |
| 12 |  $LLY | ELI LILLY & Co | $47.6M | 2.7% | +0% | 87.5 |
| 13 |  $IDXX | IDEXX LABORATORIES INC /DE | $45.0M | 2.6% | -0% | 73.8 |
| 14 |  $SYK | STRYKER CORP | $31.5M | 1.8% | +0% | 72.1 |
| 15 |  $CRM | Salesforce, Inc. | $29.1M | 1.7% | -4% | 77 |
| 16 |  $ISRG | INTUITIVE SURGICAL INC | $27.7M | 1.6% | +0% | 79.9 |
| 17 |  $ORLY | O REILLY AUTOMOTIVE INC | $23.7M | 1.4% | +0% | 67.4 |
| 18 |  $MA | Mastercard Inc | $20.3M | 1.2% | -0% | 85.1 |
| 19 |  $AZO | AUTOZONE INC | $19.9M | 1.1% | -0% | 66.2 |
| 20 |  $NFLX | NETFLIX INC | $19.0M | 1.1% | +0% | 78.8 |
| 21 |  $ORCL | ORACLE CORP | $18.3M | 1.1% | -2% | 66.2 |
| 22 |  $CSCO | CISCO SYSTEMS, INC. | $15.9M | 0.9% | +0% | 70.3 |
| 23 |  $INTU | INTUIT INC. | $15.7M | 0.9% | -12% | 79.3 |
| 24 |  $MSCI | MSCI Inc. | $15.0M | 0.9% | -0% | 75.7 |
| 25 |  $BLK | BlackRock, Inc. | $14.7M | 0.8% | -0% | 70 |
| 26 |  $HD | HOME DEPOT, INC. | $14.0M | 0.8% | -1% | 60.3 |
| 27 |  $ABBV | AbbVie Inc. | $10.5M | 0.6% | -3% | 72.6 |
| 28 |  $GWW | W.W. GRAINGER, INC. | $10.3M | 0.6% | +0% | 61.8 |
| 29 |  $BKNG | Booking Holdings Inc. | $10.3M | 0.6% | +2323% | 58.5 |
| 30 |  $ACN | Accenture plc | $9.2M | 0.5% | -3% | — |
| 31 |  $UNP | UNION PACIFIC CORP | $8.5M | 0.5% | +0% | 69.7 |
| 32 |  $JNJ | JOHNSON & JOHNSON | $7.8M | 0.5% | -1% | 69 |
| 33 |  $WMT | Walmart Inc. | $6.8M | 0.4% | -2% | 60.2 |
| 34 |  $BRK.A | BERKSHIRE HATHAWAY INC | $6.7M | 0.4% | +0% | 73.8 |
| 35 |  $SBUX | STARBUCKS CORP | $5.4M | 0.3% | +0% | 58.2 |
| 36 |  $PG | PROCTER & GAMBLE Co | $5.1M | 0.3% | +0% | 64.6 |
| 37 |  $ABT | ABBOTT LABORATORIES | $5.1M | 0.3% | -5% | 65.5 |
| 38 |  $ADBE | ADOBE INC. | $4.2M | 0.2% | -36% | 77.6 |
| 39 |  $PEP | PEPSICO INC | $4.1M | 0.2% | +0% | 63.4 |
| 40 |  $XOM.R34088 | EXXON MOBIL CORP | $4.1M | 0.2% | +0% | 57.9 |
| 41 | — | ISHARES TR - CORE S&P500 ETF | $3.9M | 0.2% | +0% | — |
| 42 |  $MRK | Merck & Co., Inc. | $3.4M | 0.2% | +0% | 59.9 |
| 43 |  $NEE | NEXTERA ENERGY INC | $2.6M | 0.1% | +0% | 64.6 |
| 44 |  $PLD | Prologis, Inc. | $2.5M | 0.1% | +0% | 68.3 |
| 45 |  $DIS | Walt Disney Co | $2.4M | 0.1% | +0% | 60.1 |
| 46 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $2.4M | 0.1% | +5% | — |
| 47 |  $WSM | WILLIAMS SONOMA INC | $2.3M | 0.1% | +0% | 66.1 |
| 48 | — | VANGUARD INDEX FDS - GROWTH ETF | $2.2M | 0.1% | +500% | — |
| 49 |  $EQIX | EQUINIX INC | $2.2M | 0.1% | +0% | 59 |
| 50 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $2.2M | 0.1% | +0% | — |
| 51 |  $PM | Philip Morris International Inc. | $2.2M | 0.1% | +0% | 75.9 |
| 52 |  $AMGN | AMGEN INC | $2.1M | 0.1% | -7% | 79.2 |
| 53 |  $SPY | SPDR S&P 500 ETF TRUST | $2.0M | 0.1% | +0% | — |
| 54 | — | THEMES ETF TR - TRANS DEFEN ETF | $1.8M | 0.1% | NEW | — |
| 55 |  $WEC | WEC ENERGY GROUP, INC. | $1.8M | 0.1% | +0% | 60.1 |
| 56 | — | VANGUARD INDEX FDS - MID CAP ETF | $1.5M | 0.1% | +300% | — |
| 57 | — | ISHARES INC - MSCI EMRG CHN | $1.5M | 0.1% | NEW | — |
| 58 |  $MCD | MCDONALDS CORP | $1.5M | 0.1% | +0% | 69 |
| 59 |  $BIIB | BIOGEN INC. | $1.4M | 0.1% | +0% | 64.7 |
| 60 |  $AVGO | Broadcom Inc. | $1.3M | 0.1% | NEW | 84.5 |
| 61 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $1.3M | 0.1% | -0% | — |
| 62 |  $TROW | PRICE T ROWE GROUP INC | $1.3M | 0.1% | +0% | 69 |
| 63 |  $MRSH | MARSH & MCLENNAN COMPANIES, INC. | $1.2M | 0.1% | -9% | 66.2 |
| 64 |  $CAT | CATERPILLAR INC | $1.1M | 0.1% | +0% | 66.5 |
| 65 |  $YUM | YUM BRANDS INC | $1.1M | 0.1% | +0% | 73.7 |
| 66 |  $KO | COCA COLA CO | $1.0M | 0.1% | +0% | 69.5 |
| 67 |  $JPM | JPMORGAN CHASE & CO | $995,083 | 0.1% | +0% | 70.7 |
| 68 |  $CVX | CHEVRON CORP | $943,672 | 0.1% | +0% | 62.8 |
| 69 |  $MO | ALTRIA GROUP, INC. | $931,753 | 0.1% | +0% | 67.4 |
| 70 |  $BMY | BRISTOL MYERS SQUIBB CO | $910,108 | 0.1% | +0% | 70.4 |
| 71 | — | ISHARES TR - CORE S&P MCP ETF | $896,172 | 0.1% | +0% | — |
| 72 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | $890,499 | 0.1% | -1% | — |
| 73 | — | VANGUARD INDEX FDS - VALUE ETF | $880,437 | 0.1% | +0% | — |
| 74 |  $CSX | CSX CORP | $855,540 | 0.1% | +0% | 65.2 |
| 75 | $META | Meta Platforms, Inc. | $769,361 | 0.0% | +0% | 79.6 |
| 76 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $674,904 | 0.0% | +0% | 70 |
| 77 | — | ISHARES TR - ESG AW MSCI EAFE | $640,506 | 0.0% | +0% | — |
| 78 |  $SCHW | SCHWAB CHARLES CORP | $636,427 | 0.0% | +0% | 79.4 |
| 79 |  $PFE | PFIZER INC | $569,155 | 0.0% | +0% | 62 |
| 80 |  $FDX | FEDEX CORP | $532,321 | 0.0% | +0% | 60.3 |
| 81 | — | ISHARES TR - CORE MSCI INTL | $530,945 | 0.0% | NEW | — |
| 82 |  $T | AT&T INC. | $519,777 | 0.0% | +1% | 65.7 |
| 83 |  $LMT | LOCKHEED MARTIN CORP | $493,484 | 0.0% | +0% | 65.6 |
| 84 | — | SCHWAB STRATEGIC TR - US BRD MKT ETF | $474,874 | 0.0% | +0% | — |
| 85 |  $MDLZ | Mondelez International, Inc. | $453,466 | 0.0% | -4% | 56.4 |
| 86 | — | VANGUARD BD INDEX FDS - INTERMED TERM | $425,685 | 0.0% | +0% | — |
| 87 |  $SPG | SIMON PROPERTY GROUP INC. | $419,344 | 0.0% | -19% | 76.7 |
| 88 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $349,089 | 0.0% | +0% | — |
| 89 |  $VZ | VERIZON COMMUNICATIONS INC | $334,613 | 0.0% | +0% | 65.8 |
| 90 |  $MUFG | MITSUBISHI UFJ FINANCIAL GROUP INC | $330,164 | 0.0% | +0% | — |
| 91 |  $SO | SOUTHERN CO | $325,414 | 0.0% | +0% | 62 |
| 92 |  $ASML | ASML HOLDING NV | $318,310 | 0.0% | NEW | — |
| 93 |  $URI | UNITED RENTALS, INC. | $308,693 | 0.0% | NEW | 63.9 |
| 94 | — | DIMENSIONAL ETF TRUST - US COR EQU 2 ETF | $298,986 | 0.0% | +0% | — |
| 95 |  $PPG | PPG INDUSTRIES INC | $278,967 | 0.0% | +0% | 59.1 |
| 96 |  $IVZ | Invesco Ltd. | $263,835 | 0.0% | +0% | — |
| 97 | — | ISHARES TR - MSCI EAFE ETF | $259,700 | 0.0% | +0% | — |
| 98 | — | ISHARES TR - RUSSELL 2000 ETF | $256,885 | 0.0% | +0% | — |
| 99 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $249,871 | 0.0% | +0% | — |
| 100 |  $TSLA | Tesla, Inc. | $235,536 | 0.0% | -24% | 53.9 |
| 101 | — | PROTHENA CORP PLC - SHS | $203,142 | 0.0% | +0% | — |
| 102 | — | VANGUARD WORLD FD - INF TECH ETF | $190,276 | 0.0% | NEW | — |
| 103 | — | ISHARES TR - ISHARES BIOTECH | $185,435 | 0.0% | +0% | — |
| 104 | — | ISHARES TR - ESG SELECT SCRE | $180,308 | 0.0% | -5% | — |
| 105 | — | VANGUARD INDEX FDS - LARGE CAP ETF | $171,955 | 0.0% | +0% | — |
| 106 | — | ISHARES TR - ESG SELECT SCRE | $156,450 | 0.0% | +0% | — |
| 107 | — | VANGUARD INDEX FDS - SMALL CP ETF | $121,248 | 0.0% | +0% | — |
| 108 | — | ISHARES TR - ESG EAFE ETF | $107,019 | 0.0% | +0% | — |
| 109 | — | SCHWAB STRATEGIC TR - INTL EQTY ETF | $102,241 | 0.0% | +0% | — |
| 110 | — | VANGUARD INDEX FDS - SM CP VAL ETF | $97,196 | 0.0% | +0% | — |
| 111 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $95,130 | 0.0% | +0% | — |
| 112 | — | SCHWAB STRATEGIC TR - US SML CAP ETF | $86,640 | 0.0% | -23% | — |
| 113 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | $62,502 | 0.0% | +0% | — |
| 114 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL US L | $61,236 | 0.0% | +0% | — |
| 115 | — | ISHARES TR - CORE S&P US GWT | $47,023 | 0.0% | +0% | — |
| 116 | — | ISHARES TR - CORE S&P SCP ETF | $46,421 | 0.0% | +0% | — |
| 117 | — | ISHARES TR - CORE S&P US VLU | $41,306 | 0.0% | +0% | — |
| 118 | — | VANGUARD WORLD FD - HEALTH CAR ETF | $12,259 | 0.0% | NEW | — |
| 119 | — | SCHWAB STRATEGIC TR - US LRG CAP ETF | $2,060 | 0.0% | -95% | — |
| 120 | — | SCHWAB STRATEGIC TR - FUND EM EQUI ETF | $1,865 | 0.0% | +0% | — |
| 121 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL INTL | $1,794 | 0.0% | +0% | — |
New Positions (8)
Exited Positions (1)
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