BOYAR ASSET MANAGEMENT INC.

Portfolio Overview

BOYAR ASSET MANAGEMENT INC. disclosed 77 positions worth $174.4M in its Form 13F-HR for Q2 2026, led by $MSFT (MICROSOFT CORP) at 9.2% of the equity portfolio, followed by $JPM and $AMP. During the quarter the fund opened 3 new positions and exited 4 — including a new stake in $GABC and a full exit from $EBAY. The portfolio is most concentrated in Financials (28.4% of disclosed assets). All figures are sourced directly from BOYAR ASSET MANAGEMENT INC.’s Form 13F-HR filing with the SEC under CIK 1218254.

• 

  MICROSOFT CORP

  $MSFT

  79.8#31

  Quality

  $16.0M42,900 sh
• 

  JPMORGAN CHASE & CO

  $JPM

  70.7#210

  Quality

  $15.6M47,685 sh
• 

  AMERIPRISE FINANCIAL INC

  $AMP

  68.7#304

  Quality

  $9.1M19,913 sh
• 

  HOME DEPOT, INC.

  $HD

  60.3

  Quality

  $9.0M25,558 sh
• 

  Madison Square Garden Sports Corp.

  $MSGS

  50.3

  Quality

  $8.9M22,236 sh
• 

  BANK OF AMERICA CORP /DE/

  $BAC

  67.6

  Quality

  $8.0M140,918 sh
• 

  Bank of New York Mellon Corp

  $BNY

  74.1

  Quality

  $7.3M50,725 sh
• 

  Uber Technologies, Inc

  $UBER

  73.5

  Quality

  $6.6M91,508 sh
• 

  CISCO SYSTEMS, INC.

  $CSCO

  70.3

  Quality

  $6.0M51,453 sh
• 

  Sphere Entertainment Co.

  $SPHR

  53.7

  Quality

  $5.0M28,793 sh

Company	Quality	Value	Shares
MICROSOFT CORP$MSFT	79.8#31	$16.0M	42,900
JPMORGAN CHASE & CO$JPM	70.7#210	$15.6M	47,685
AMERIPRISE FINANCIAL INC$AMP	68.7#304	$9.1M	19,913
HOME DEPOT, INC.$HD	60.3	$9.0M	25,558
Madison Square Garden Sports Corp.$MSGS	50.3	$8.9M	22,236
BANK OF AMERICA CORP /DE/$BAC	67.6	$8.0M	140,918
Bank of New York Mellon Corp$BNY	74.1	$7.3M	50,725
Uber Technologies, Inc$UBER	73.5	$6.6M	91,508
CISCO SYSTEMS, INC.$CSCO	70.3	$6.0M	51,453
Sphere Entertainment Co.$SPHR	53.7	$5.0M	28,793

Showing top 10 of 77 holdings.

Full Holdings — BOYAR ASSET MANAGEMENT INC. (Q2 2026)

All 77 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.

#	Ticker	Company	Value	Weight	QoQ	Quality
1	$MSFT	MICROSOFT CORP	$16.0M	9.2%	+4%	79.8
2	$JPM	JPMORGAN CHASE & CO	$15.6M	8.9%	+2%	70.7
3	$AMP	AMERIPRISE FINANCIAL INC	$9.1M	5.2%	+1%	68.7
4	$HD	HOME DEPOT, INC.	$9.0M	5.2%	+0%	60.3
5	$MSGS	Madison Square Garden Sports Corp.	$8.9M	5.1%	-11%	50.3
6	$BAC	BANK OF AMERICA CORP /DE/	$8.0M	4.6%	-13%	67.6
7	$BNY	Bank of New York Mellon Corp	$7.3M	4.2%	+7%	74.1
8	$UBER	Uber Technologies, Inc	$6.6M	3.8%	-15%	73.5
9	$CSCO	CISCO SYSTEMS, INC.	$6.0M	3.5%	-18%	70.3
10	$SPHR	Sphere Entertainment Co.	$5.0M	2.9%	-22%	53.7
11	$MSGE	Madison Square Garden Entertainment Corp.	$4.4M	2.5%	-20%	60.2
12	$JNJ	JOHNSON & JOHNSON	$4.1M	2.4%	-0%	69
13	$GOOG	Alphabet Inc.	$3.9M	2.2%	-32%	78.2
14	$DIS	Walt Disney Co	$3.1M	1.8%	+9%	60.1
15	$BATRA	Atlanta Braves Holdings, Inc.	$3.1M	1.8%	-24%	20.5
16	$MDLZ	Mondelez International, Inc.	$2.7M	1.5%	+4%	56.4
17	$MAR	MARRIOTT INTERNATIONAL INC /MD/	$2.6M	1.5%	-13%	61.7
18	$SMG	SCOTTS MIRACLE-GRO CO	$2.5M	1.4%	-8%	45.8
19	$INTC	INTEL CORP	$2.5M	1.4%	+4%	45.6
20	$COO	COOPER COMPANIES, INC.	$2.3M	1.3%	+100%	57
21	$PFE	PFIZER INC	$2.2M	1.3%	-7%	62
22	$MKL	MARKEL GROUP INC.	$2.1M	1.2%	-5%	60.2
23	$C	CITIGROUP INC	$2.1M	1.2%	+2%	65
24	$CCZ	COMCAST CORP	$2.1M	1.2%	-18%	59.5
25	$CALY	Callaway Golf Co	$2.0M	1.2%	-29%	26.1
26	$MWA	Mueller Water Products, Inc.	$1.7M	1.0%	-19%	62.2
27	$KO	COCA COLA CO	$1.7M	1.0%	+7%	69.5
28	$CVS	CVS HEALTH Corp	$1.7M	0.9%	+2%	59.4
29	$AXP	AMERICAN EXPRESS CO	$1.6M	0.9%	+14%	69.4
30	$CRM	Salesforce, Inc.	$1.6M	0.9%	+35%	77
31	$MGM	MGM Resorts International	$1.6M	0.9%	+48%	55.2
32	$SYY	SYSCO CORP	$1.5M	0.9%	-7%	54.7
33	$MCD	MCDONALDS CORP	$1.4M	0.8%	-0%	69
34	$KVUE	Kenvue Inc.	$1.3M	0.8%	-3%	60.3
35	$UPS	UNITED PARCEL SERVICE INC	$1.2M	0.7%	-22%	58.6
36	$GLW	CORNING INC /NY	$1.2M	0.7%	-9%	73.7
37	$WM	WASTE MANAGEMENT INC	$1.2M	0.7%	-3%	67.6
38	$SSNC	SS&C Technologies Holdings Inc	$1.1M	0.6%	-31%	68.2
39	$LH	LABCORP HOLDINGS INC.	$1.1M	0.6%	+13%	65
40	$TRIP	TripAdvisor, Inc.	$1.1M	0.6%	-9%	40.8
41	$FWONA	Liberty Media Corp	$1.1M	0.6%	+29%	63.2
42	$GPN	GLOBAL PAYMENTS INC	$1.0M	0.6%	-41%	47
43	$GOLF	Acushnet Holdings Corp.	$968,864	0.6%	-25%	47.5
44	$TGT	TARGET CORP	$949,842	0.5%	-5%	60.7
45	$BR	BROADRIDGE FINANCIAL SOLUTIONS, INC.	$938,453	0.5%	-3%	66.5
46	$HHH	Howard Hughes Holdings Inc.	$890,551	0.5%	-38%	70.9
47	$AAPL	Apple Inc.	$882,837	0.5%	-1%	76.4
48	$BRK.B	BERKSHIRE HATHAWAY INC	$877,684	0.5%	-59%	73.8
49	$BMY	BRISTOL MYERS SQUIBB CO	$826,898	0.5%	-13%	70.4
50	$MRK	Merck & Co., Inc.	$823,204	0.5%	-42%	59.9
51	—	PEOPLE INC - COM NEW	$813,062	0.5%	-37%	—
52	$CB	Chubb Ltd	$726,470	0.4%	-48%	—
53	$GOOGL	Alphabet Inc.	$690,407	0.4%	+0%	78.2
54	$MDT	Medtronic plc	$608,786	0.3%	-83%	68.7
55	$NWSA	NEWS CORP	$606,771	0.3%	-33%	55.4
56	$KLAC	KLA CORP	$603,420	0.3%	+655%	78.6
57	$IBM	INTERNATIONAL BUSINESS MACHINES CORP	$603,282	0.3%	+31%	70
58	$VZ	VERIZON COMMUNICATIONS INC	$550,956	0.3%	+7%	65.8
59	$CFR	CULLEN/FROST BANKERS, INC.	$463,096	0.3%	-23%	63.4
60	$GD	GENERAL DYNAMICS CORP	$405,605	0.2%	-66%	68.7
61	$TSQ	Townsquare Media, Inc.	$395,050	0.2%	-36%	25.7
62	$MTCH	Match Group, Inc.	$393,361	0.2%	-64%	63.1
63	$NDAQ	NASDAQ, INC.	$385,903	0.2%	+0%	76.7
64	$GABC	GERMAN AMERICAN BANCORP, INC.	$362,594	0.2%	NEW	68.4
65	$KNF	Knife River Corp	$343,885	0.2%	-54%	51.1
66	$GEHC	GE HealthCare Technologies Inc.	$305,314	0.2%	-58%	55.7
67	$GXO	GXO Logistics, Inc.	$293,857	0.2%	-51%	61.2
68	$FRPH	FRP HOLDINGS, INC.	$273,091	0.2%	NEW	35.6
69	$SO	SOUTHERN CO	$264,638	0.1%	+0%	62
70	$AIG	AMERICAN INTERNATIONAL GROUP, INC.	$256,905	0.1%	+0%	54.9
71	$SCHW	SCHWAB CHARLES CORP	$246,822	0.1%	-5%	79.4
72	$KMB	KIMBERLY CLARK CORP	$236,005	0.1%	+0%	58.7
73	$QSR	Restaurant Brands International Inc.	$212,454	0.1%	-78%	69.7
74	$CFG	CITIZENS FINANCIAL GROUP INC/RI	$209,649	0.1%	NEW	62.9
75	$ABNB	Airbnb, Inc.	$205,635	0.1%	-65%	71
76	$WEN	Wendy's Co	$203,384	0.1%	-5%	51.7
77	$CNDT	CONDUENT Inc	$38,383	0.0%	+3%	29.7