Matthew Goff Investment Advisor, LLC
Sector Allocation
- Financials29.8%$200.1M
- Other27.6%$185.6M
- Technology23.8%$160.2M
- Healthcare6.3%$42.0M
- Industrials6.0%$40.5M
- Consumer Staples3.7%$24.6M
- Communication Services1.5%$10.4M
- Energy1.0%$6.6M
- Consumer Discretionary0.3%$2.0M
AUM History
13fpro.ai/research/fund/matthew-goff-investment-advisor-llc-935359
Conviction and streaks
Diversifying · top 10 = 46.5%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q3 2026
MSFT
$69.7MBRK.B
$43.2MGOOG
$39.6MBNY
$35.8MBAC
$25.1MV
$23.4M- ISHARES$20.9M
INTC
$20.0M- ISHARES$18.6M
MRK
$16.6M- SPDR$15.3M
AXP
$15.0M- J$14.9M
IVZ
$14.6MRTX
$13.3MNVS
$11.7MGE
$10.9MORCL
$10.8MDIS
$10.4M- $9.9M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/matthew-goff-investment-advisor-llc-935359
Matthew Goff Investment Advisor, LLC 13F holdings — Q3 2026
$672.1M portfolio (+13.4% QoQ) · 107 holdings · Q3 2026 13F · top 10 are 47% of the stock portfolio
$69.7M
10.4% of stocks
+24%This quarter-2.0%Since filed8+ qtrsHeld$43.2M
6.4% of stocks
-0.0%This quarter—Since filed8+ qtrsHeld$39.6M
5.9% of stocks
-0.4%This quarter-10.1%Since filed8+ qtrsHeld$35.8M
5.3% of stocks
-0.6%This quarter+4.4%Since filed8+ qtrsHeld$25.1M
3.7% of stocks
-0.3%This quarter-6.4%Since filed8+ qtrsHeld$23.4M
3.5% of stocks
-0.8%This quarter+2.0%Since filed8+ qtrsHeld- 7
ISHARES TR - 0-5YR HI YL CP
$20.9M
3.1% of stocks
+5%This quarter—Since filed—HeldAIQuality—Est. buy— $20.0M
3.0% of stocks
+0.3%This quarter-12.0%Since filed8+ qtrsHeld- 9
ISHARES TR - S&P 500 VAL ETF
$18.6M
2.8% of stocks
-0.9%This quarter—Since filed—HeldAIQuality—Est. buy— $16.6M
2.5% of stocks
-1%This quarter-1.0%Since filed8+ qtrsHeldAIQualityAI quality score is Pro: unlock with a free trialEst. buyEstimated buy price is Pro: unlock with a free trialTrimmed 2 qtrs in a row
All holdings — Matthew Goff Investment Advisor, LLC (Q3 2026)
107 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | SPDR SERIES TRUST - ST TERM HIGH ETFetf/fund | — | $15.3M | 2.3% | 630K | New | — | — | 13F |
| 12 | AMERICAN EXPRESS CO | Financials | $15.0M | 2.2% | 49K | -0.3% | 8+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 13 | — | J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETFetf/fund | — | $14.9M | 2.2% | 297K | -13% | — | — | 13F |
| 14 | Invesco Ltd. | Financials | $14.6M | 2.2% | 70K | -0.5% | 8+ qtrs | — | 13F | |
| 15 | RTX Corp | Industrials | $13.3M | 2.0% | 72K | +0.4% | 8+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 16 | NOVARTIS AGadr | Healthcare | $11.7M | 1.8% | 82K | -0.7% | 8+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 17 | GENERAL ELECTRIC CO | Industrials | $10.9M | 1.6% | 35K | New | 1 qtr | AI quality score is Pro: unlock with a free trial | 13F | |
| 18 | ORACLE CORP | Technology | $10.8M | 1.6% | 78K | -0.5% | 8+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 19 | Walt Disney Co | Communication Services | $10.4M | 1.5% | 99K | -0.5% | 8+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 20 | Invesco Ltd.etf/fund | Financials | $9.9M | 1.5% | 483K | +8% | 8+ qtrs | — | 13F | |
| 21 | — | ISHARES INC - CORE MSCI EMKTetf/fund | — | $9.8M | 1.5% | 121K | -1.0% | — | — | 13F |
| 22 | UNILEVER PLCadr | Consumer Staples | $9.8M | 1.5% | 162K | New | 1 qtr | AI quality score is Pro: unlock with a free trial | 13F | |
| 23 | GE Vernova Inc. | Industrials | $9.5M | 1.4% | 10K | -0.1% | 8+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 24 | — | ISHARES INC - MSCI EMRG CHNetf/fund | — | $9.5M | 1.4% | 96K | -0.6% | — | — | 13F |
| 25 | Invesco Ltd.preferred | Financials | $9.2M | 1.4% | 388K | -2% | 8+ qtrs | — | 13F | |
| 26 | — | ISHARES TR - IBONDS 27 ETF | — | $8.6M | 1.3% | 356K | New | |||
| 27 | — | SSGA ACTIVE ETF TR - ST STR BL LN ETF | — | $8.5M | 1.3% | 210K | -1% | |||
| 28 | $CSCO | CISCO SYSTEMS, INC. | Technology | $8.3M | 1.2% | 77K | -2% | |||
| 29 | $PEP | PEPSICO INC | Consumer Staples | $8.1M | 1.2% | 64K | -0.0% | |||
| 30 | — | ISHARES TR - CORE S&P TTL STK | — | $8.0M | 1.2% | 48K | +11% | |||
| 31 | $IVZ | Invesco Ltd. | Financials | $7.3M | 1.1% | 373K | -22% | |||
| 32 | — | SELECT SECTOR SPDR TR - ST STR FINL ETF | — | $7.2M | 1.1% | 135K | -2% | |||
| 33 | $IVZ | Invesco Ltd. | Financials | $6.9M | 1.0% | 351K | -11% | |||
| 34 | $UNP | UNION PACIFIC CORP | Industrials | $6.4M | 0.9% | 23K | -2% | |||
| 35 | — | ISHARES TR - U.S. REAL ES ETF | — | $6.2M | 0.9% | 65K | -0.6% | |||
| 36 | $JNJ | JOHNSON & JOHNSON | Healthcare | $5.9M | 0.9% | 22K | -2% | |||
| 37 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $5.5M | 0.8% | 38K | -2% | |||
| 38 | $AVGO | Broadcom Inc. | Technology | $5.1M | 0.8% | 15K | — | |||
| 39 | — | VANGUARD WORLD FD - FINANCIALS ETF | — | $4.4M | 0.7% | 34K | New | |||
| 40 | $ABBV | AbbVie Inc. | Healthcare | $4.4M | 0.7% | 17K | -0.2% | |||
| 41 | — | ISHARES TR - U.S. TECH ETF | — | $4.1M | 0.6% | 15K | -7% | |||
| 42 | $IVZ | Invesco Ltd. | Financials | $4.1M | 0.6% | 202K | +30% | |||
| 43 | — | ISHARES TR - S&P 500 GRWT ETF | — | $4.0M | 0.6% | 28K | -0.5% | |||
| 44 | — | VANGUARD WORLD FD - CONSUM STP ETF | — | $3.5M | 0.5% | 16K | New | |||
| 45 | — | ISHARES TR - IBDS DEC28 ETF | — | $3.3M | 0.5% | 133K | -0.5% | |||
| 46 | — | VANGUARD WORLD FD - MRNGSTR CAP ETF | — | $3.2M | 0.5% | 11K | New | |||
| 47 | — | ISHARES TR - IBONDS DEC2026 | — | $3.1M | 0.5% | 127K | New | |||
| 48 | — | ISHARES TR - IBONDS DEC 29 | — | $2.8M | 0.4% | 122K | -2% | |||
| 49 | — | SCHWAB STRATEGIC TR - US LCAP VA ETF | — | $2.4M | 0.4% | 73K | -3% | |||
| 50 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $2.4M | 0.4% | 10K | New | |||
| 51 | $C | CITIGROUP INC | Financials | $2.4M | 0.4% | 19K | -0.2% | |||
| 52 | $LLY | ELI LILLY & Co | Healthcare | $2.2M | 0.3% | 1,932 | +0.1% | |||
| 53 | — | SELECT SECTOR SPDR TR - ST STR CARE ETF | — | $2.1M | 0.3% | 13K | +0.2% | |||
| 54 | $AAPL | Apple Inc. | Technology | $2.0M | 0.3% | 6,128 | +0.2% | |||
| 55 | $COP | CONOCOPHILLIPS | Energy | $2.0M | 0.3% | 16K | +77% | |||
| 56 | $NVDA | NVIDIA CORP | Technology | $1.9M | 0.3% | 8,475 | +0.4% | |||
| 57 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | — | $1.9M | 0.3% | 9,617 | +0.1% | |||
| 58 | — | VANGUARD WORLD FD - MRNGSTR VAL ETF | — | $1.8M | 0.3% | 11K | New | |||
| 59 | — | ISHARES TR - US CONSM STAPLES | — | $1.7M | 0.3% | 24K | -3% | |||
| 60 | — | ISHARES TR - IBONDS 28 TRM TS | — | $1.7M | 0.3% | 77K | +60% | |||
| 61 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | — | $1.7M | 0.3% | 27K | +0.1% | |||
| 62 | — | ISHARES TR - CRE U S REIT ETF | — | $1.6M | 0.2% | 26K | +0.4% | |||
| 63 | $AMZN | AMAZON COM INC | Consumer Discretionary | $1.6M | 0.2% | 6,378 | +0.3% | |||
| 64 | $IVZ | Invesco Ltd. | Financials | $1.5M | 0.2% | 84K | +11% | |||
| 65 | $PSX | Phillips 66 | Energy | $1.5M | 0.2% | 5,938 | — | |||
| 66 | $EPD | ENTERPRISE PRODUCTS PARTNERS L.P. | Energy | $1.3M | 0.2% | 35K | — | |||
| 67 | — | ISHARES TR - U.S. FINLS ETF | — | $1.1M | 0.2% | 9,146 | -0.9% | |||
| 68 | $GOOGL | Alphabet Inc. | Technology | $1.1M | 0.2% | 3,338 | +0.3% | |||
| 69 | $GEHC | GE HealthCare Technologies Inc. | Healthcare | $997K | 0.1% | 15K | -0.8% | |||
| 70 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $958K | 0.1% | 16K | New | |||
| 71 | — | ISHARES TR - RUS 1000 VAL ETF | — | $928K | 0.1% | 3,742 | -5% | |||
| 72 | — | ISHARES TR - S&P 100 ETF | — | $905K | 0.1% | 2,369 | New | |||
| 73 | — | ISHARES TR - S&P MC 400VL ETF | — | $886K | 0.1% | 6,436 | — | |||
| 74 | $SPY | SPDR S&P 500 ETF TRUST | — | $841K | 0.1% | 1,103 | New | |||
| 75 | $CVX | CHEVRON CORP | Energy | $816K | 0.1% | 3,997 | -2% | |||
| 76 | — | SELECT SECTOR SPDR TR - ST STR STAPL ETF | — | $802K | 0.1% | 9,950 | +0.3% | |||
| 77 | — | SELECT SECTOR SPDR TR - ST STR UTIL ETF | — | $692K | 0.1% | 18K | +0.1% | |||
| 78 | — | VANGUARD WORLD FD - MRNGSTR MEGA CAP | — | $666K | 0.1% | 7,185 | New | |||
| 79 | $MRSH | MARSH & MCLENNAN COMPANIES, INC. | Financials | $640K | 0.1% | 3,749 | — | |||
| 80 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | — | $609K | 0.1% | 3,926 | New | |||
| 81 | $MICC | Magnum Ice Cream Co N.V. | Consumer Staples | $598K | 0.1% | 34K | -4% | |||
| 82 | — | ISHARES TR - RUS 1000 GRW ETF | — | $584K | 0.1% | 4,660 | -17% | |||
| 83 | $KO | COCA COLA CO | Consumer Staples | $549K | 0.1% | 6,377 | — | |||
| 84 | $EOG | EOG RESOURCES INC | Energy | $511K | 0.1% | 3,707 | — | |||
| 85 | $OXY | OCCIDENTAL PETROLEUM CORP /DE/ | Energy | $473K | 0.1% | 8,555 | — | |||
| 86 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $471K | 0.1% | 637 | -10% | |||
| 87 | $MCD | MCDONALDS CORP | Consumer Discretionary | $457K | 0.1% | 1,980 | — | |||
| 88 | $JPM | JPMORGAN CHASE & CO | Financials | $451K | 0.1% | 1,362 | -3% | |||
| 89 | $LAW | CS Disco, Inc. | Technology | $439K | 0.1% | 107K | — | |||
| 90 | $MS | MORGAN STANLEY | Financials | $436K | 0.1% | 2,316 | — | |||
| 91 | — | ISHARES TR - CORE S&P500 ETF | — | $428K | 0.1% | 559 | -5% | |||
| 92 | — | ISHARES TR - EXPANDED TECH | — | $421K | 0.1% | 3,957 | — | |||
| 93 | $GD | GENERAL DYNAMICS CORP | Industrials | $392K | 0.1% | 1,182 | — | |||
| 94 | — | ISHARES TR - ISHS 1-5YR INVS | — | $392K | 0.1% | 7,647 | New | |||
| 95 | $AMAT | APPLIED MATERIALS INC /DE | Technology | $385K | 0.1% | 753 | — | |||
| 96 | — | ISHARES TR - U.S. PHARMA ETF | — | $363K | 0.1% | 3,615 | — | |||
| 97 | — | ISHARES TR - S&P MC 400GR ETF | — | $351K | 0.1% | 3,205 | — | |||
| 98 | $SPGI | S&P Global Inc. | Financials | $342K | 0.1% | 868 | — | |||
| 99 | $ADP | AUTOMATIC DATA PROCESSING INC | Technology | $310K | 0.1% | 1,200 | — | |||
| 100 | $MMM | 3M CO | Healthcare | $254K | 0.0% | 1,549 | — | |||
| 101 | $META | Meta Platforms, Inc. | Technology | $250K | 0.0% | 345 | New | |||
| 102 | — | JANUS DETROIT STR TR - HENDRSON AAA CL | — | $241K | 0.0% | 4,777 | New | |||
| 103 | — | ISHARES TR - US INDUSTRIALS | — | $238K | 0.0% | 1,549 | — | |||
| 104 | — | ISHARES TR - CORE S&P MCP ETF | — | $234K | 0.0% | 3,251 | — | |||
| 105 | — | VANECK ETF TRUST - MRNGSTR WDE MOAT | — | $224K | 0.0% | 2,115 | — | |||
| 106 | $ADSK | Autodesk, Inc. | Technology | $222K | 0.0% | 1,061 | -0.9% | |||
| 107 | $MAIN | Main Street Capital CORP | Other | $220K | 0.0% | 4,000 | — |
What changed in Q3 2026
Against the previous quarter's 13F: 18 new, 21 added to, 45 trimmed, 2 sold out. Share-count changes; largest moves by dollar size first.
New positions (18)
- SPDR SERIES TRUST - ST TERM HIGH ETF$15.3M
first bought this quarter
first bought this quarter
$ULUNILEVER PLC$9.8M
first bought this quarter
- ISHARES TR - IBONDS 27 ETF$8.6M
first bought this quarter
- VANGUARD WORLD FD - FINANCIALS ETF$4.4M
first bought this quarter
- VANGUARD WORLD FD - CONSUM STP ETF$3.5M
first bought this quarter
+12 more in the Excel export
Added to (21)
now $69.7M · held 8+ qtrs
- ISHARES TR - 0-5YR HI YL CP+5%
now $20.9M
$COPCONOCOPHILLIPS+77%
now $2.0M · held 8+ qtrs
- ISHARES TR - CORE S&P TTL STK+11%
now $8.0M
- ISHARES TR - IBONDS 28 TRM TS+60%
now $1.7M
now $20.0M · held 8+ qtrs
+15 more in the Excel export
Trimmed (45)
- J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF-13%
now $14.9M
- ISHARES TR - U.S. TECH ETF-7%
now $4.1M
now $35.8M · held 8+ qtrs
now $23.4M · held 8+ qtrs
$CSCOCISCO SYSTEMS, INC.-2%
now $8.3M · held 8+ qtrs
- ISHARES TR - S&P 500 VAL ETF-0.9%
now $18.6M
+39 more in the Excel export
Sold out (2)
$XOM.R34088EXXON MOBIL CORPwas $3.2M
held 7+ qtrs
- ISHARES TR - HIGH YLD SYSTM Bwas $201K
Holdings by quarter
Every 13F Matthew Goff Investment Advisor, LLC has filed, 38 earlier quarters. Pick one to see what it held then.
Is it too late to follow Matthew Goff Investment Advisor?
Q3 2026 13F filed with the SEC on Oct 13, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Matthew Goff Investment Advisor's top 20 holdings: 72/100 (our AI quality score, weighted by position size; 17 of the 20 are scored)
Top 10 since filing
-2.7%
Value-weighted move of the 10 largest stock positions
Turnover
2%
Last quarter; 34% over the last 4
Top 10 weight
47%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
95%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q4 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Matthew Goff Investment Advisor, LLC disclosed 107 positions worth $672.1M in its Form 13F-HR for Q3 2026, led by $MSFT (MICROSOFT CORP) at 10.4% of the equity portfolio, followed by $BRK.B and $GOOG. During the quarter the fund opened 18 new positions and exited 2 and a full exit from $XOM.R34088. The portfolio is most concentrated in Financials (29.8% of disclosed assets). All figures are sourced directly from Matthew Goff Investment Advisor, LLC’s Form 13F-HR filing with the SEC under CIK 935359.
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