ServiceNow, Inc. (NOW) — Institutional Holders, Q2 2026 (page 21)
2,255 institutional investment managers reported a NOW position on SEC Form 13F-HR for the quarter ended June 30, 2026, with a combined reported value of $83.7B. Every filer is listed below, ranked by position value, 100 per page; this page shows ranks 2,001 to 2,100. Put and call option positions are excluded, and a firm filing several lots or share classes is shown once with its total.
NOW 13F holders ranked 2,001–2,100 of 2,255
| # | Institution | Shares | Value | % of portfolio | QoQShares vs Q1 2026 |
|---|---|---|---|---|---|
| 2001 | StrongBox Wealth#2001 · 632 sh | 632 | $62.7K | 0.02% | New |
| 2002 | Caldwell#2002 · 614 sh | 614 | $61.0K | <0.01% | -65.7% |
| 2003 | ATWOOD & PALMER#2003 · 600 sh | 600 | $59.6K | — | +20.0% |
| 2004 | WELLINGTON-ALTUS USA#2004 · 565 sh | 565 | $59.1K | 0.04% | -78.5% |
| 2005 | N.E.W. Advisory Services#2005 · 585 sh | 585 | $58.1K | <0.01% | +85.7% |
| 2006 | SJS Investment Consulting#2006 · 564 sh | 564 | $56.0K | — | -52.0% |
| 2007 | Fedenia Advisers#2007 · 560 sh | 560 | $55.6K | — | -84.4% |
| 2008 | UNIVERSITY OF TEXAS/TEXAS AM INVESTMENT MANAGEMENT#2008 · 560 sh | 560 | $55.6K | <0.01% | +26.1% |
| 2009 | REAP Financial Group#2009 · 559 sh | 559 | $55.5K | <0.01% | +12.2% |
| 2010 | Sankala Group#2010 · 455 sh | 455 | $55.1K | 0.04% | -9.0% |
| 2011 | PROSPERITY BANCSHARES#2011 · 553 sh | 553 | $54.9K | 0.04% | -45.4% |
| 2012 | DUNCKER STREETT#2012 · 550 sh | 550 | $54.6K | — | -82.3% |
| 2013 | West Branch Capital#2013 · 535 sh | 535 | $53.1K | — | 0.0% |
| 2014 | North Star Investment Management#2014 · 523 sh | 523 | $51.9K | — | -53.1% |
| 2015 | Deseret Mutual Benefit Administrators#2015 · 516 sh | 516 | $51.2K | 0.02% | +73.7% |
| 2016 | BARRETT & COMPANY#2016 · 510 sh | 510 | $50.6K | — | +30.8% |
| 2017 | JPL Wealth Management#2017 · 508 sh | 508 | $50.4K | 0.01% | -37.6% |
| 2018 | EVOLUTION WEALTH MANAGEMENT#2018 · 508 sh | 508 | $50.4K | 0.03% | -9.3% |
| 2019 | Peck Wealth Management#2019 · 500 sh | 500 | $49.6K | 0.04% | 0.0% |
| 2020 | One River Asset Management#2020 · 492 sh | 492 | $48.8K | — | -72.1% |
| 2021 | Meramec Financial Planners#2021 · 460 sh | 460 | $48.6K | 0.02% | 0.0% |
| 2022 | Hickory Point Bank#2022 · 485 sh | 485 | $48.2K | — | +136.6% |
| 2023 | Hilltop National Bank#2023 · 480 sh | 480 | $47.7K | — | -28.6% |
| 2024 | WPG Advisers#2024 · 471 sh | 471 | $46.8K | — | +8.8% |
| 2025 | BROADWATER CAPITAL MANAGEMENT#2025 · 470 sh | 470 | $46.7K | 0.03% | New |
| 2026 | TFC Financial Management#2026 · 442 sh | 442 | $43.9K | — | +5.5% |
| 2027 | HOLLENCREST SECURITIES#2027 · 440 sh | 440 | $43.7K | <0.01% | -61.2% |
| 2028 | CREATIVE FINANCIAL DESIGNS#2028 · 440 sh | 440 | $43.7K | <0.01% | +79.6% |
| 2029 | OF TOLEDO NA#2029 · 435 sh | 435 | $43.2K | — | -53.7% |
| 2030 | Winthrop Capital Management#2030 · 430 sh | 430 | $43.0K | 0.01% | New |
| 2031 | RMG Wealth Management#2031 · 340 sh | 340 | $42.5K | — | -4.0% |
| 2032 | Capital Advisors, Ltd.#2032 · 415 sh | 415 | $41.0K | — | -19.6% |
| 2033 | James T. Borello RIA#2033 · 411 sh | 411 | $40.8K | — | -4.2% |
| 2034 | Plante Moran Financial Advisors#2034 · 406 sh | 406 | $40.3K | <0.01% | +132.0% |
| 2035 | Prestige Wealth Management Group#2035 · 400 sh | 400 | $39.7K | <0.01% | -25.7% |
| 2036 | Asset Planning#2036 · 400 sh | 400 | $39.7K | — | +33.3% |
| 2037 | Fortitude Family Office#2037 · 398 sh | 398 | $39.5K | — | +186.3% |
| 2038 | Wilkerson Advisory Group#2038 · 389 sh | 389 | $38.6K | — | +6.0% |
| 2039 | Wellington Grp#2039 · 367 sh | 367 | $38.4K | 0.01% | 0.0% |
| 2040 | Main Street Group, LTD#2040 · 385 sh | 385 | $38.2K | <0.01% | 0.0% |
| 2041 | Napier Financial#2041 · 385 sh | 385 | $38.2K | <0.01% | -59.3% |
| 2042 | First Command Advisory Services#2042 · 378 sh | 378 | $37.5K | <0.01% | +37.5% |
| 2043 | RATIONAL ADVISORS#2043 · 375 sh | 375 | $37.2K | <0.01% | -98.0% |
| 2044 | BROWN, LISLE/CUMMINGS#2044 · 362 sh | 362 | $35.9K | — | +2.5% |
| 2045 | Smallwood Wealth Investment Management#2045 · 360 sh | 360 | $35.7K | 0.02% | 0.0% |
| 2046 | Centerpoint Advisors#2046 · 350 sh | 350 | $35.0K | <0.01% | 0.0% |
| 2047 | Solstein Capital#2047 · 350 sh | 350 | $34.7K | 0.01% | 0.0% |
| 2048 | Strategic Advocates#2048 · 345 sh | 345 | $34.3K | 0.13% | -40.5% |
| 2049 | Downshift Financial#2049 · 344 sh | 344 | $34.2K | — | New |
| 2050 | Avion Wealth#2050 · 349 sh | 349 | $34.0K | <0.01% | -14.3% |
| 2051 | Trust Co#2051 · 339 sh | 339 | $33.7K | — | +8.0% |
| 2052 | Joseph Group Capital Management#2052 · 338 sh | 338 | $33.6K | <0.01% | -7.7% |
| 2053 | Mechanics Financial#2053 · 337 sh | 337 | $33.5K | 0.01% | +0.6% |
| 2054 | CALDWELL SUTTER CAPITAL#2054 · 337 sh | 337 | $33.5K | 0.01% | +91.5% |
| 2055 | MCDONALD PARTNERS#2055 · 335 sh | 335 | $33.3K | <0.01% | New |
| 2056 | PlanVest Financial#2056 · 324 sh | 324 | $32.2K | 0.02% | 0.0% |
| 2057 | Bollard Group#2057 · 325 sh | 325 | $32.0K | <0.01% | 0.0% |
| 2058 | Kilter Group#2058 · 313 sh | 313 | $31.1K | 0.01% | +64.7% |
| 2059 | HHM Wealth Advisors#2059 · 304 sh | 304 | $30.2K | <0.01% | +280.0% |
| 2060 | HORIZON BANCORP#2060 · 305 sh | 305 | $30.0K | 0.01% | 0.0% |
| 2061 | Marquette Asset Management#2061 · 301 sh | 301 | $29.9K | — | +75.0% |
| 2062 | MRP Capital Investments#2062 · 300 sh | 300 | $29.8K | 0.02% | New |
| 2063 | THURSTON, SPRINGER, MILLER, HERD & TITAK#2063 · 297 sh | 297 | $29.5K | — | +35.0% |
| 2064 | Disciplina Capital Management#2064 · 295 sh | 295 | $29.3K | <0.01% | -18.1% |
| 2065 | Heritage Wealth Advisors#2065 · 293 sh | 293 | $29.1K | <0.01% | +134.4% |
| 2066 | GoalVest Advisory#2066 · 290 sh | 290 | $28.8K | — | 0.0% |
| 2067 | High Note Wealth#2067 · 275 sh | 275 | $27.3K | — | +1.9% |
| 2068 | TrueNorth#2068 · 270 sh | 270 | $26.8K | <0.01% | +575.0% |
| 2069 | Center for Financial Planning#2069 · 265 sh | 265 | $26.3K | — | 0.0% |
| 2070 | PROATHLETE WEALTH MANAGEMENT#2070 · 262 sh | 262 | $26.0K | — | 0.0% |
| 2071 | Indiana & Investment Management#2071 · 255 sh | 255 | $25.3K | — | 0.0% |
| 2072 | HIGHLINE WEALTH PARTNERS#2072 · 254 sh | 254 | $25.2K | — | -87.9% |
| 2073 | Cornerstone Financial Management#2073 · 254 sh | 254 | $25.2K | 0.02% | +72.8% |
| 2074 | Crewe Advisors#2074 · 250 sh | 250 | $24.8K | <0.01% | +48.8% |
| 2075 | Strategic Investment Solutions#2075 · 250 sh | 250 | $24.8K | <0.01% | 0.0% |
| 2076 | Ramirez Asset Management#2076 · 250 sh | 250 | $24.8K | <0.01% | 0.0% |
| 2077 | Bernard Wealth Management#2077 · 250 sh | 250 | $24.8K | <0.01% | 0.0% |
| 2078 | OLD SECOND NATIONAL BANK OF AURORA#2078 · 250 sh | 250 | $24.8K | — | 0.0% |
| 2079 | Founders Capital Management#2079 · 241 sh | 241 | $23.9K | — | +141.0% |
| 2080 | Key FInancial#2080 · 240 sh | 240 | $23.8K | <0.01% | -12.7% |
| 2081 | Kemnay Advisory Services#2081 · 238 sh | 238 | $23.6K | <0.01% | -31.4% |
| 2082 | HRT FINANCIAL#2082 · 236,600 sh | 236,600 | $23.5K | <0.01% | -36.7% |
| 2083 | Axiom Investment Management#2083 · 233 sh | 233 | $23.1K | 0.02% | 0.0% |
| 2084 | SOUTHERN MICHIGAN BANK &#2084 · 232 sh | 232 | $23.0K | — | 0.0% |
| 2085 | RAELIPSKIE PARTNERSHIP#2085 · 230 sh | 230 | $22.8K | <0.01% | +1050.0% |
| 2086 | Hartford Financial Management#2086 · 215 sh | 215 | $21.3K | — | 0.0% |
| 2087 | Wealth Enhancement Services#2087 · 209 sh | 209 | $20.8K | — | -97.9% |
| 2088 | Private Wealth Management Group#2088 · 205 sh | 205 | $20.4K | — | -13.1% |
| 2089 | Oakworth Capital#2089 · 205 sh | 205 | $20.4K | — | 0.0% |
| 2090 | S&T BANK#2090 · 197 sh | 197 | $19.6K | <0.01% | +245.6% |
| 2091 | CITY HOLDING#2091 · 196 sh | 196 | $19.5K | — | -11.3% |
| 2092 | DT Investment Partners#2092 · 195 sh | 195 | $19.4K | — | 0.0% |
| 2093 | Financial Management Professionals#2093 · 195 sh | 195 | $19.4K | — | +24.2% |
| 2094 | Lloyd Advisory Services#2094 · 195 sh | 195 | $19.4K | <0.01% | +2337.5% |
| 2095 | LifeSteps Financial#2095 · 193 sh | 193 | $19.2K | — | New |
| 2096 | RAFFA WEALTH MANAGEMENT#2096 · 188 sh | 188 | $18.7K | <0.01% | +9.3% |
| 2097 | NBH Bank#2097 · 185 sh | 185 | $18.4K | <0.01% | — |
| 2098 | CrossGen Wealth#2098 · 184 sh | 184 | $18.3K | 0.01% | -34.8% |
| 2099 | United Financial Planning Group#2099 · 180 sh | 180 | $17.9K | <0.01% | 0.0% |
| 2100 | Security National Bank#2100 · 175 sh | 175 | $17.4K | — | -99.4% |
Source: Form 13F-HR filings on SEC EDGAR, Q2 2026. Values are as reported by each manager at quarter end. “% of portfolio” is the position’s share of the manager’s total reported 13F value for the same quarter. “New” means the manager filed a 13F for Q1 2026 without this position; a dash means no comparison is available. Where a manager’s own filing is internally inconsistent its value is withheld and it is listed last. 13F data shows reported holdings, not recommendations.