ServiceNow, Inc. (NOW) — Institutional Holders, Q2 2026
2,255 institutional investment managers reported a NOW position on SEC Form 13F-HR for the quarter ended June 30, 2026, with a combined reported value of $83.7B. Every filer is listed below, ranked by position value, 100 per page; this page shows ranks 1 to 100. Put and call option positions are excluded, and a firm filing several lots or share classes is shown once with its total.
NOW in Q2 2026: what funds did
Funds that filed a 13F for both Q1 2026 and Q2 2026, by what they did with the common stock. Share counts are adjusted for any split between the two quarters; dollar figures are the change in shares at this quarter’s price.
Biggest buyers
- SG Americas SecuritiesAdded · +5,062,556 sh+$502.6M
- NATIONAL BANK OF CANADAAdded · +3,868,044 sh+$384.0M
- Marex Group plcNew · +3,787,986 sh+$376.1M
- MORGAN STANLEYAdded · +3,282,989 sh+$325.9M
- GOLDMAN SACHS GROUPAdded · +3,239,738 sh+$321.6M
Biggest sellers
- PRICE T ROWE ASSOCIATESTrimmed · -18,043,553 sh-$1.8B
- JPMORGAN CHASETrimmed · -17,047,662 sh-$1.7B
- WELLINGTON MANAGEMENT GROUP LLPTrimmed · -4,905,136 sh-$487.0M
- TWO SIGMA INVESTMENTSTrimmed · -4,533,997 sh-$450.1M
- EDGEWOOD MANAGEMENTTrimmed · -4,215,235 sh-$418.5M
NOW 13F holders ranked 1–100 of 2,255
| # | Institution | Shares | Value | % of portfolio | QoQShares vs Q1 2026 |
|---|---|---|---|---|---|
| 1 | BlackRock#1 · 96,057,763 sh | 96,057,763 | $9.5B | 0.14% | -1.5% |
| 2 | VANGUARD CAPITAL MANAGEMENT#2 · 67,351,838 sh | 67,351,838 | $6.7B | 0.14% | -0.9% |
| 3 | STATE STREET#3 · 49,038,218 sh | 49,038,218 | $4.9B | 0.14% | +2.0% |
| 4 | MORGAN STANLEY#4 · 26,630,984 sh | 26,630,984 | $2.6B | 0.14% | +14.1% |
| 5 | VANGUARD PORTFOLIO MANAGEMENT#5 · 25,184,743 sh | 25,184,743 | $2.5B | 0.11% | 0.0% |
| 6 | GEODE CAPITAL MANAGEMENT#6 · 24,274,498 sh | 24,274,498 | $2.4B | 0.13% | -0.6% |
| 7 | UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AME#7 · 16,638,071 sh | 16,638,071 | $1.7B | 0.30% | +16.6% |
| 8 | PRICE T ROWE ASSOCIATES#8 · 16,066,335 sh | 16,066,335 | $1.6B | 0.16% | -52.9% |
| 9 | JPMORGAN CHASE#9 · 13,949,279 sh | 13,949,279 | $1.4B | 0.08% | -55.0% |
| 10 | NORGES BANK#10 · 12,458,091 sh | 12,458,091 | $1.2B | 0.12% | — |
| 11 | FMR#11 · 11,395,881 sh | 11,395,881 | $1.1B | 0.05% | -7.2% |
| 12 | NORTHERN#12 · 10,991,523 sh | 10,991,523 | $1.1B | 0.13% | +1.4% |
| 13 | GOLDMAN SACHS GROUP#13 · 10,957,837 sh | 10,957,837 | $1.1B | 0.09% | +42.0% |
| 14 | Amundi#14 · 10,517,264 sh | 10,517,264 | $1.0B | 0.25% | -8.4% |
| 15 | CHARLES SCHWAB INVESTMENT MANAGEMENT#15 · 8,080,617 sh | 8,080,617 | $802.2M | 0.11% | +6.2% |
| 16 | Fisher Asset Management#16 · 8,018,318 sh | 8,018,318 | $796.1M | 0.24% | -0.2% |
| 17 | Pictet Asset Management Holding SA#17 · 7,183,047 sh | 7,183,047 | $713.2M | 0.68% | +18.1% |
| 18 | Bank of New York Mellon#18 · 7,177,406 sh | 7,177,406 | $712.6M | 0.12% | -15.8% |
| 19 | VICTORY CAPITAL MANAGEMENT#19 · 7,163,661 sh | 7,163,661 | $711.2M | 0.40% | -6.1% |
| 20 | AMERIPRISE FINANCIAL#20 · 6,975,128 sh | 6,975,128 | $697.2M | 0.14% | +27.9% |
| 21 | BARCLAYS PLC#21 · 6,904,348 sh | 6,904,348 | $685.5M | 0.13% | +3.6% |
| 22 | Legal & General Group Plc#22 · 6,465,436 sh | 6,465,436 | $641.9M | 0.13% | -5.1% |
| 23 | BANK OF AMERICA#23 · 6,319,051 sh | 6,319,051 | $627.4M | 0.04% | -10.8% |
| 24 | NATIONAL BANK OF CANADA#24 · 6,234,306 sh | 6,234,306 | $618.9M | 0.44% | +163.5% |
| 25 | Swedbank AB#25 · 6,061,895 sh | 6,061,895 | $601.8M | — | +98.7% |
| 26 | DEUTSCHE BANK AG\#26 · 5,994,734 sh | 5,994,734 | $595.2M | 0.17% | +0.1% |
| 27 | VANGUARD FIDUCIARY#27 · 5,925,223 sh | 5,925,223 | $588.3M | 0.13% | -1.8% |
| 28 | SG Americas Securities#28 · 5,742,255 sh | 5,742,255 | $570.1M | 0.32% | +744.8% |
| 29 | ROYAL BANK OF CANADA#29 · 5,649,567 sh | 5,649,567 | $560.9M | 0.08% | -7.2% |
| 30 | POLEN CAPITAL MANAGEMENT#30 · 5,370,172 sh | 5,370,172 | $533.2M | 4.59% | -26.1% |
| 31 | UBS Group AG#31 · 5,321,142 sh | 5,321,142 | $528.3M | 0.07% | +19.1% |
| 32 | Invesco Ltd.#32 · 5,242,990 sh | 5,242,990 | $520.5M | 0.04% | -16.8% |
| 33 | ARROWSTREET CAPITAL, LIMITED PARTNERSHIP#33 · 5,179,669 sh | 5,179,669 | $514.2M | 0.23% | +19.7% |
| 34 | WELLS FARGO & COMPANY#34 · 5,007,309 sh | 5,007,309 | $497.1M | 0.08% | +10.7% |
| 35 | BANK OF MONTREAL#35 · 4,787,110 sh | 4,787,110 | $475.3M | 0.16% | -3.2% |
| 36 | AQR CAPITAL MANAGEMENT#36 · 4,823,040 sh | 4,823,040 | $474.2M | 0.17% | -18.5% |
| 37 | SUSQUEHANNA INTERNATIONAL GROUP, LLP#37 · 4,718,625 sh | 4,718,625 | $468.5M | 0.04% | +101.9% |
| 38 | NORDEA INVESTMENT MANAGEMENT AB#38 · 4,753,633 sh | 4,753,633 | $463.2M | 0.38% | +18.4% |
| 39 | CITADEL ADVISORS#39 · 4,298,939 sh | 4,298,939 | $426.8M | 0.05% | +63.0% |
| 40 | BNP Paribas Asset Management Holding S.A.#40 · 4,259,443 sh | 4,259,443 | $422.9M | 0.42% | -2.2% |
| 41 | Employees Provident Fund Board#41 · 4,172,044 sh | 4,172,044 | $414.2M | 2.38% | +54.2% |
| 42 | Nuveen#42 · 4,050,087 sh | 4,050,087 | $402.1M | 0.10% | +1.4% |
| 43 | Marex Group plc#43 · 3,787,986 sh | 3,787,986 | $376.1M | 1.60% | New |
| 44 | HSBC PLC#44 · 3,515,451 sh | 3,515,451 | $348.5M | 0.15% | -1.2% |
| 45 | BNP PARIBAS FINANCIAL MARKETS#45 · 3,502,030 sh | 3,502,030 | $347.7M | 0.12% | -28.2% |
| 46 | AMERICAN CENTURY COMPANIES#46 · 3,448,762 sh | 3,448,762 | $342.4M | 0.15% | +46.5% |
| 47 | Clearbridge Investments#47 · 3,166,037 sh | 3,166,037 | $314.3M | 0.26% | -9.6% |
| 48 | Swiss National Bank#48 · 2,950,140 sh | 2,950,140 | $292.9M | 0.15% | -3.1% |
| 49 | Mitsubishi UFJ Asset Management , Ltd.#49 · 2,939,190 sh | 2,939,190 | $291.8M | 0.16% | +9.8% |
| 50 | MILLENNIUM MANAGEMENT#50 · 2,818,282 sh | 2,818,282 | $279.8M | 0.10% | +73.5% |
| 51 | National Pension Service#51 · 2,705,240 sh | 2,705,240 | $268.6M | 0.17% | +5.8% |
| 52 | SCHRODER INVESTMENT MANAGEMENT GROUP#52 · 2,573,354 sh | 2,573,354 | $255.5M | 0.18% | +13.5% |
| 53 | Capital International Investors#53 · 2,473,884 sh | 2,473,884 | $245.6M | 0.05% | -3.4% |
| 54 | CITIGROUP#54 · 2,470,429 sh | 2,470,429 | $245.3M | 0.08% | +7.9% |
| 55 | WESTFIELD CAPITAL MANAGEMENT#55 · 2,373,711 sh | 2,373,711 | $235.7M | 0.77% | +70.3% |
| 56 | Sumitomo Mitsui#56 · 2,295,080 sh | 2,295,080 | $227.9M | 0.13% | -7.4% |
| 57 | WELLCOME LTD (THE) as trustee of the WELLCOME#57 · 2,250,000 sh | 2,250,000 | $223.4M | 2.48% | 0.0% |
| 58 | BLAIR WILLIAM#58 · 2,240,030 sh | 2,240,030 | $222.4M | 0.58% | +24.4% |
| 59 | Vanguard Global Advisers#59 · 2,225,760 sh | 2,225,760 | $221.0M | 0.10% | -2.7% |
| 60 | BALYASNY ASSET MANAGEMENT L.P.#60 · 2,223,764 sh | 2,223,764 | $220.8M | 0.28% | New |
| 61 | ALLIANCEBERNSTEIN L.P.#61 · 2,103,921 sh | 2,103,921 | $220.0M | 0.07% | -28.2% |
| 62 | BANK OF NOVA SCOTIA#62 · 2,148,614 sh | 2,148,614 | $213.4M | 0.32% | +111.1% |
| 63 | CANADA PENSION PLAN INVESTMENT BOARD#63 · 2,147,619 sh | 2,147,619 | $213.2M | 0.12% | -16.7% |
| 64 | ENVESTNET ASSET MANAGEMENT#64 · 2,135,278 sh | 2,135,278 | $212.0M | 0.05% | -13.5% |
| 65 | STIFEL FINANCIAL#65 · 2,130,971 sh | 2,130,971 | $211.6M | 0.18% | +12.2% |
| 66 | LPL Financial#66 · 2,087,834 sh | 2,087,834 | $207.3M | 0.05% | +2.2% |
| 67 | FRANKLIN RESOURCES#67 · 2,063,563 sh | 2,063,563 | $204.9M | 0.04% | -54.1% |
| 68 | RAYMOND JAMES FINANCIAL#68 · 2,038,412 sh | 2,038,412 | $202.4M | 0.05% | +23.1% |
| 69 | VANGUARD ASSET MANAGEMENT, Ltd#69 · 2,021,317 sh | 2,021,317 | $200.7M | 0.14% | +11.4% |
| 70 | JANE STREET GROUP#70 · 1,999,258 sh | 1,999,258 | $198.5M | 0.02% | -54.7% |
| 71 | Eurizon Capital SGR S.p.A.#71 · 1,893,020 sh | 1,893,020 | $188.2M | 0.50% | +40.8% |
| 72 | PRINCIPAL FINANCIAL GROUP#72 · 1,890,794 sh | 1,890,794 | $187.7M | 0.09% | +25.8% |
| 73 | DnB Asset Management AS#73 · 1,876,370 sh | 1,876,370 | $186.3M | 0.52% | -2.7% |
| 74 | NOMURA ASSET MANAGEMENT INTERNATIONAL#74 · 1,844,968 sh | 1,844,968 | $183.2M | 0.28% | +79.5% |
| 75 | Saturna Capital#75 · 1,626,465 sh | 1,626,465 | $180.7M | 2.20% | +41.3% |
| 76 | CANTOR FITZGERALD, L. P.#76 · 1,818,953 sh | 1,818,953 | $180.6M | 1.96% | +205.5% |
| 77 | CALIFORNIA PUBLIC EMPLOYEES RETIREMENT SYSTEM#77 · 1,815,880 sh | 1,815,880 | $180.3M | 0.10% | -11.5% |
| 78 | Assenagon Asset Management S.A.#78 · 1,811,760 sh | 1,811,760 | $179.9M | — | +30.5% |
| 79 | FAYEZ SAROFIM#79 · 1,807,178 sh | 1,807,178 | $179.4M | 0.42% | -4.6% |
| 80 | RHUMBLINE ADVISERS#80 · 1,776,116 sh | 1,776,116 | $176.3M | 0.13% | -2.7% |
| 81 | LORING WOLCOTT & COOLIDGE FIDUCIARY ADVISORS LLP#81 · 1,746,805 sh | 1,746,805 | $173.4M | — | +3.7% |
| 82 | JONES FINANCIAL COMPANIES LLLP#82 · 1,752,152 sh | 1,752,152 | $172.4M | 0.07% | -5.6% |
| 83 | Squarepoint Ops#83 · 1,726,052 sh | 1,726,052 | $171.4M | 0.19% | +107.5% |
| 84 | Polar Capital Plc#84 · 1,694,573 sh | 1,694,573 | $168.2M | 0.40% | New |
| 85 | Toroso Investments#85 · 1,579,428 sh | 1,579,428 | $156.8M | 0.27% | +207.0% |
| 86 | MENORA MIVTACHIM LTD.#86 · 1,553,600 sh | 1,553,600 | $154.2M | 0.60% | +112.4% |
| 87 | WILLIAM BLAIR INVESTMENT MANAGEMENT#87 · 1,551,192 sh | 1,551,192 | $154.0M | 0.46% | -34.6% |
| 88 | Jupiter Topco#88 · 1,504,497 sh | 1,504,497 | $149.4M | 0.06% | — |
| 89 | DIMENSIONAL FUND ADVISORS#89 · 1,472,848 sh | 1,472,848 | $146.2M | 0.03% | -5.5% |
| 90 | abrdn plc#90 · 1,472,777 sh | 1,472,777 | $146.2M | 0.21% | -2.8% |
| 91 | Russell Investments Group, Ltd.#91 · 1,468,379 sh | 1,468,379 | $146.1M | 0.13% | -48.6% |
| 92 | ACADIAN ASSET MANAGEMENT#92 · 1,468,815 sh | 1,468,815 | $145.8M | 0.17% | -17.4% |
| 93 | Alecta Tjanstepension Omsesidigt#93 · 1,459,400 sh | 1,459,400 | $144.9M | 0.61% | 0.0% |
| 94 | Universal- Beteiligungs- und Servicegesellschaft mbH#94 · 1,444,157 sh | 1,444,157 | $144.1M | 0.22% | +8.9% |
| 95 | Standard Investments#95 · 1,435,000 sh | 1,435,000 | $142.5M | 7.38% | +31.1% |
| 96 | Alyeska Investment Group, L.P.#96 · 1,429,953 sh | 1,429,953 | $142.0M | 0.37% | New |
| 97 | Ensign Peak Advisors#97 · 1,414,141 sh | 1,414,141 | $140.4M | 0.23% | -19.5% |
| 98 | CIBC Bancorp USA#98 · 1,394,382 sh | 1,394,382 | $138.7M | 0.17% | +306.3% |
| 99 | AVIVA PLC#99 · 1,394,724 sh | 1,394,724 | $138.5M | 0.20% | +26.0% |
| 100 | Man Group plc#100 · 1,358,590 sh | 1,358,590 | $134.9M | 0.22% | -38.8% |
Funds that sold out of NOW in Q2 2026 (271)
Held NOW at the end of Q1 2026 and filed a Q2 2026 13F without it. Not in the list above, because they no longer hold it. Largest prior position first.
And 171 smaller positions.
Source: Form 13F-HR filings on SEC EDGAR, Q2 2026. Values are as reported by each manager at quarter end. “% of portfolio” is the position’s share of the manager’s total reported 13F value for the same quarter. “New” means the manager filed a 13F for Q1 2026 without this position; a dash means no comparison is available. Where a manager’s own filing is internally inconsistent its value is withheld and it is listed last. 13F data shows reported holdings, not recommendations.