ServiceNow, Inc. (NOW) — Institutional Holders, Q2 2026 (page 20)
2,255 institutional investment managers reported a NOW position on SEC Form 13F-HR for the quarter ended June 30, 2026, with a combined reported value of $83.7B. Every filer is listed below, ranked by position value, 100 per page; this page shows ranks 1,901 to 2,000. Put and call option positions are excluded, and a firm filing several lots or share classes is shown once with its total.
NOW 13F holders ranked 1,901–2,000 of 2,255
| # | Institution | Shares | Value | % of portfolio | QoQShares vs Q1 2026 |
|---|---|---|---|---|---|
| 1901 | Orion Capital Management#1901 · 1,830 sh | 1,830 | $181.7K | 0.06% | 0.0% |
| 1902 | NINE MASTS CAPITAL Ltd#1902 · 1,826 sh | 1,826 | $181.3K | 0.02% | New |
| 1903 | Roble, Belko & Company#1903 · 1,826 sh | 1,826 | $181.0K | 0.02% | +30.4% |
| 1904 | TOUNJIAN ADVISORY PARTNERS#1904 · 1,790 sh | 1,790 | $177.7K | 0.08% | New |
| 1905 | IFG Advisory#1905 · 1,728 sh | 1,728 | $171.6K | <0.01% | New |
| 1906 | Westfuller Advisors#1906 · 1,725 sh | 1,725 | $171.2K | 0.06% | -1.4% |
| 1907 | Cheviot Value Management#1907 · 1,720 sh | 1,720 | $170.8K | 0.02% | +262.1% |
| 1908 | Buck Wealth Strategies#1908 · 1,691 sh | 1,691 | $167.9K | 0.02% | New |
| 1909 | TOTH FINANCIAL ADVISORY#1909 · 1,686 sh | 1,686 | $167.4K | — | -8.7% |
| 1910 | United Community Bank#1910 · 1,615 sh | 1,615 | $160.3K | — | -41.8% |
| 1911 | Covestor Ltd#1911 · 1,484 sh | 1,484 | $147.0K | 0.08% | +31.4% |
| 1912 | J.Safra Asset Management#1912 · 1,480 sh | 1,480 | $146.9K | <0.01% | -10.0% |
| 1913 | HARBOR INVESTMENT ADVISORY#1913 · 1,444 sh | 1,444 | $143.4K | — | +169.9% |
| 1914 | CoreCap Advisors#1914 · 1,436 sh | 1,436 | $142.6K | — | +36.8% |
| 1915 | Avalon#1915 · 1,426 sh | 1,426 | $141.6K | <0.01% | 0.0% |
| 1916 | Quarry#1916 · 1,419 sh | 1,419 | $140.9K | 0.01% | -47.5% |
| 1917 | Cornerstone Advisory#1917 · 1,353 sh | 1,353 | $134.3K | 0.01% | -38.8% |
| 1918 | Manchester Capital Management#1918 · 1,352 sh | 1,352 | $134.2K | — | +4.7% |
| 1919 | WealthCollab#1919 · 1,340 sh | 1,340 | $133.0K | 0.05% | +17.5% |
| 1920 | Comprehensive Financial Planning#1920 · 1,324 sh | 1,324 | $131.4K | — | -7.0% |
| 1921 | Acropolis Investment Management#1921 · 1,308 sh | 1,308 | $129.9K | — | +1.8% |
| 1922 | TIAA , NATIONAL ASSOCIATION#1922 · 1,299 sh | 1,299 | $129.0K | <0.01% | -87.2% |
| 1923 | Provenance Wealth Advisors#1923 · 1,297 sh | 1,297 | $128.8K | 0.01% | -42.0% |
| 1924 | CARDIFF PARK ADVISORS#1924 · 1,293 sh | 1,293 | $128.4K | 0.01% | New |
| 1925 | Ankerstar Wealth#1925 · 1,280 sh | 1,280 | $127.1K | 0.11% | -26.9% |
| 1926 | FINANCIAL CONSULATE#1926 · 1,277 sh | 1,277 | $126.8K | — | -29.4% |
| 1927 | BARTLETT & WEALTH MANAGEMENT#1927 · 1,274 sh | 1,274 | $126.5K | <0.01% | +15.5% |
| 1928 | Dunhill Financial#1928 · 1,257 sh | 1,257 | $124.9K | 0.03% | -1.4% |
| 1929 | AdvisorNet Financial#1929 · 1,252 sh | 1,252 | $124.3K | — | -4.6% |
| 1930 | VIRTUS ADVISERS#1930 · 1,225 sh | 1,225 | $121.6K | 0.05% | -3.5% |
| 1931 | Essential Partners#1931 · 1,225 sh | 1,225 | $121.6K | — | -86.7% |
| 1932 | HAZLETT, BURT & WATSON#1932 · 1,212 sh | 1,212 | $119.0K | 0.03% | -1.6% |
| 1933 | Cornerstone Planning Group#1933 · 1,244 sh | 1,244 | $118.8K | — | +75.0% |
| 1934 | SMA Capital#1934 · 1,195 sh | 1,195 | $118.6K | 0.05% | New |
| 1935 | Munich Reinsurance Stock in Munich#1935 · 1,156 sh | 1,156 | $114.8K | <0.01% | -97.6% |
| 1936 | FNY Investment Advisers#1936 · 1,146 sh | 1,146 | $113.0K | — | +664.0% |
| 1937 | SOA Wealth Advisors#1937 · 1,106 sh | 1,106 | $109.8K | 0.02% | -91.1% |
| 1938 | Bogart Wealth#1938 · 1,085 sh | 1,085 | $107.7K | <0.01% | +141.6% |
| 1939 | Investors Portfolio Services#1939 · 1,075 sh | 1,075 | $106.8K | 0.08% | +1890.7% |
| 1940 | Morse Asset Management#1940 · 1,067 sh | 1,067 | $105.9K | 0.02% | +11.6% |
| 1941 | ISLAY CAPITAL MANAGEMENT#1941 · 1,063 sh | 1,063 | $105.5K | — | New |
| 1942 | 1620 INVESTMENT ADVISORS#1942 · 1,061 sh | 1,061 | $105.3K | 0.07% | +111.4% |
| 1943 | Strive Financial Group#1943 · 1,048 sh | 1,048 | $104.0K | 0.05% | +539.0% |
| 1944 | PIN OAK INVESTMENT ADVISORS#1944 · 959 sh | 959 | $101.0K | 0.07% | 0.0% |
| 1945 | MCF Advisors#1945 · 1,013 sh | 1,013 | $100.6K | <0.01% | -9.7% |
| 1946 | Community Financial Services Group#1946 · 945 sh | 945 | $100.0K | — | -98.0% |
| 1947 | Wellington Shields Capital Management#1947 · 1,000 sh | 1,000 | $99.3K | 0.01% | New |
| 1948 | DiNuzzo Private Wealth#1948 · 1,000 sh | 1,000 | $99.3K | — | -2.2% |
| 1949 | ELKHORN PARTNERS LIMITED PARTNERSHIP#1949 · 1,000 sh | 1,000 | $99.3K | 0.09% | -23.1% |
| 1950 | ACTION POINT FINANCIAL PLANNING#1950 · 521 sh | 521 | $99.1K | 0.01% | New |
| 1951 | Synergy Investment Management#1951 · 928 sh | 928 | $96.7K | 0.02% | +68.4% |
| 1952 | SHP Wealth Management#1952 · 972 sh | 972 | $96.5K | <0.01% | -7.3% |
| 1953 | Rossby Financial, LCC#1953 · 971 sh | 971 | $96.4K | 0.02% | +14.1% |
| 1954 | PENSION & WEALTH MANAGEMENT ADVISORS#1954 · 960 sh | 960 | $95.3K | — | +100.0% |
| 1955 | Medallion Wealth Advisors#1955 · 959 sh | 959 | $95.2K | 0.03% | -16.4% |
| 1956 | Hanson & Doremus Investment Management#1956 · 960 sh | 960 | $95.0K | — | -27.3% |
| 1957 | Private Wealth Asset Management#1957 · 955 sh | 955 | $94.8K | <0.01% | +1.6% |
| 1958 | FARMERS & MERCHANTS INVESTMENTS#1958 · 947 sh | 947 | $94.0K | — | -1.4% |
| 1959 | Western Pacific Wealth Management#1959 · 937 sh | 937 | $93.0K | — | -24.2% |
| 1960 | Thrive Wealth Management#1960 · 936 sh | 936 | $92.9K | — | New |
| 1961 | AMERIFLEX GROUP#1961 · 932 sh | 932 | $92.5K | 0.04% | +280.4% |
| 1962 | Financial Life Planners#1962 · 921 sh | 921 | $91.5K | 0.06% | -14.7% |
| 1963 | Bayforest Capital Ltd#1963 · 920 sh | 920 | $91.3K | 0.08% | New |
| 1964 | VEGA INVESTMENT SOLUTIONS#1964 · 901 sh | 901 | $89.5K | 0.01% | +46.5% |
| 1965 | Alpine Bank Wealth Management#1965 · 870 sh | 870 | $86.4K | — | New |
| 1966 | EVERMAY WEALTH MANAGEMENT#1966 · 851 sh | 851 | $84.5K | <0.01% | -79.4% |
| 1967 | Moisand Fitzgerald Tamayo#1967 · 850 sh | 850 | $84.4K | — | +16.4% |
| 1968 | Lodestone Wealth Management#1968 · 846 sh | 846 | $84.0K | — | +35.8% |
| 1969 | Tidemark#1969 · 840 sh | 840 | $83.4K | 0.02% | +1.8% |
| 1970 | MV CAPITAL MANAGEMENT#1970 · 826 sh | 826 | $82.0K | <0.01% | -5.7% |
| 1971 | Private Capital Management#1971 · 820 sh | 820 | $81.4K | <0.01% | New |
| 1972 | Owl Creek Wealth Partners#1972 · 808 sh | 808 | $80.2K | — | -38.8% |
| 1973 | Hilton Head Capital Partners#1973 · 805 sh | 805 | $79.9K | — | +13.4% |
| 1974 | TD Capital Management#1974 · 780 sh | 780 | $77.4K | <0.01% | -8.8% |
| 1975 | Bay Harbor Wealth Management#1975 · 762 sh | 762 | $75.7K | 0.02% | -0.7% |
| 1976 | Forum Finance Group S.A.#1976 · 940 sh | 940 | $75.0K | 0.03% | +276.0% |
| 1977 | Atlantic Edge Private Wealth Management#1977 · 750 sh | 750 | $74.5K | — | -15.7% |
| 1978 | Arlington#1978 · 745 sh | 745 | $74.0K | — | -2.5% |
| 1979 | SUMMIT SECURITIES GROUP#1979 · 739 sh | 739 | $73.4K | <0.01% | -71.5% |
| 1980 | True Wealth Design#1980 · 725 sh | 725 | $72.0K | — | -31.0% |
| 1981 | MB, LEVIS & ASSOCIATES#1981 · 725 sh | 725 | $72.0K | — | 0.0% |
| 1982 | Golden State Wealth Management#1982 · 718 sh | 718 | $71.3K | <0.01% | +55.1% |
| 1983 | Anchor Investment Management#1983 · 718 sh | 718 | $71.3K | <0.01% | -57.7% |
| 1984 | FIRST UNITED BANK#1984 · 715 sh | 715 | $71.0K | — | +78.8% |
| 1985 | Steigerwald, Gordon & Koch#1985 · 710 sh | 710 | $70.5K | <0.01% | -2.7% |
| 1986 | RICHARDSON FINANCIAL SERVICES#1986 · 703 sh | 703 | $69.8K | 0.04% | -0.3% |
| 1987 | CHILTON CAPITAL MANAGEMENT#1987 · 702 sh | 702 | $69.7K | <0.01% | +279.5% |
| 1988 | GHP Investment Advisors#1988 · 676 sh | 676 | $67.1K | — | +0.4% |
| 1989 | KELLEHER FINANCIAL ADVISORS#1989 · 675 sh | 675 | $67.0K | <0.01% | +165.7% |
| 1990 | Geneos Wealth Management#1990 · 674 sh | 674 | $66.9K | <0.01% | +276.5% |
| 1991 | VISION FINANCIAL MARKETS#1991 · 625 sh | 625 | $66.1K | — | +150.0% |
| 1992 | CHESAPEAKE ASSET MANAGEMENT#1992 · 665 sh | 665 | $66.0K | 0.05% | New |
| 1993 | Investment Research & Advisory Group#1993 · 623 sh | 623 | $66.0K | — | +154.3% |
| 1994 | LRI Investments#1994 · 661 sh | 661 | $65.6K | <0.01% | -88.6% |
| 1995 | Salomon & Ludwin#1995 · 604 sh | 604 | $63.9K | <0.01% | -18.2% |
| 1996 | Dixon Mitchell Investment Counsel#1996 · 639 sh | 639 | $63.4K | <0.01% | -33.4% |
| 1997 | MEEDER ASSET MANAGEMENT#1997 · 638 sh | 638 | $63.3K | <0.01% | +23.6% |
| 1998 | Keating Financial Advisory Services#1998 · 636 sh | 636 | $63.1K | <0.01% | -15.9% |
| 1999 | Boreal Capital Management#1999 · 635 sh | 635 | $63.0K | 0.05% | -61.7% |
| 2000 | Highland Investment Advisors#2000 · 635 sh | 635 | $63.0K | 0.03% | — |
Source: Form 13F-HR filings on SEC EDGAR, Q2 2026. Values are as reported by each manager at quarter end. “% of portfolio” is the position’s share of the manager’s total reported 13F value for the same quarter. “New” means the manager filed a 13F for Q1 2026 without this position; a dash means no comparison is available. Where a manager’s own filing is internally inconsistent its value is withheld and it is listed last. 13F data shows reported holdings, not recommendations.