ServiceNow, Inc. (NOW) — Institutional Holders, Q2 2026 (page 14)
2,255 institutional investment managers reported a NOW position on SEC Form 13F-HR for the quarter ended June 30, 2026, with a combined reported value of $83.7B. Every filer is listed below, ranked by position value, 100 per page; this page shows ranks 1,301 to 1,400. Put and call option positions are excluded, and a firm filing several lots or share classes is shown once with its total.
NOW 13F holders ranked 1,301–1,400 of 2,255
| # | Institution | Shares | Value | % of portfolio | QoQShares vs Q1 2026 |
|---|---|---|---|---|---|
| 1301 | Pines Wealth Management#1301 · 7,125 sh | 7,125 | $707.4K | — | +12.3% |
| 1302 | SageView Advisory Group#1302 · 7,101 sh | 7,101 | $705.0K | 0.02% | -9.2% |
| 1303 | Tower Research Capital (TRC)#1303 · 7,093 sh | 7,093 | $704.2K | 0.02% | -88.7% |
| 1304 | Samalin Investment Counsel#1304 · 7,037 sh | 7,037 | $698.6K | — | New |
| 1305 | LifePlan Financial#1305 · 7,029 sh | 7,029 | $697.8K | — | New |
| 1306 | VERUS CAPITAL PARTNERS#1306 · 7,023 sh | 7,023 | $697.2K | 0.04% | +54.7% |
| 1307 | INTERCAPITAL#1307 · 7,000 sh | 7,000 | $695.0K | 0.17% | New |
| 1308 | Caldwell Investment Management Ltd.#1308 · 7,000 sh | 7,000 | $694.4K | 0.46% | 0.0% |
| 1309 | DUDLEY CAPITAL MANAGEMENT#1309 · 6,974 sh | 6,974 | $692.4K | — | +62.2% |
| 1310 | Frank, Rimerman Advisors#1310 · 6,934 sh | 6,934 | $688.4K | — | -37.2% |
| 1311 | BIRCHBROOK#1311 · 6,927 sh | 6,927 | $687.7K | — | New |
| 1312 | Legacy Capital Group California#1312 · 6,926 sh | 6,926 | $687.6K | 0.21% | -2.3% |
| 1313 | Diversified Enterprises#1313 · 6,904 sh | 6,904 | $685.4K | — | +22.1% |
| 1314 | Eschler Asset Management LLP#1314 · 6,900 sh | 6,900 | $685.0K | 1.22% | 0.0% |
| 1315 | CATALYST FINANCIAL PARTNERS#1315 · 6,885 sh | 6,885 | $683.5K | 0.07% | -17.8% |
| 1316 | Valtrion Capital Management#1316 · 6,850 sh | 6,850 | $680.1K | 0.51% | +10.9% |
| 1317 | Cane Capital Partners#1317 · 6,847 sh | 6,847 | $679.8K | — | -10.3% |
| 1318 | Livforsakringsbolaget Skandia, Omsesidigt#1318 · 6,845 sh | 6,845 | $679.5K | — | 0.0% |
| 1319 | Lewis Asset Management#1319 · 6,835 sh | 6,835 | $678.6K | — | +234.1% |
| 1320 | Meridian Wealth Management#1320 · 6,822 sh | 6,822 | $677.3K | 0.02% | -31.9% |
| 1321 | Freestone Capital#1321 · 6,798 sh | 6,798 | $675.0K | 0.02% | +18.1% |
| 1322 | Gryphon Financial Partners#1322 · 6,789 sh | 6,789 | $674.0K | 0.06% | -39.6% |
| 1323 | Advisors Capital Management#1323 · 6,781 sh | 6,781 | $673.2K | <0.01% | -85.3% |
| 1324 | Triad Wealth Partners#1324 · 5,849 sh | 5,849 | $667.9K | — | +14.1% |
| 1325 | TWO SIGMA SECURITIES#1325 · 6,717 sh | 6,717 | $666.9K | 0.06% | -74.7% |
| 1326 | RMB Capital Management#1326 · 6,712 sh | 6,712 | $666.4K | 0.01% | -50.1% |
| 1327 | VARCOV#1327 · 6,691 sh | 6,691 | $664.3K | 0.25% | New |
| 1328 | Principal Street Partners#1328 · 6,660 sh | 6,660 | $661.2K | 0.10% | -1.4% |
| 1329 | KENNEDY INVESTMENT GROUP#1329 · 6,660 sh | 6,660 | $661.2K | — | +23.7% |
| 1330 | LAVELLE CAPITAL#1330 · 6,658 sh | 6,658 | $661.0K | 0.28% | New |
| 1331 | KPP Advisory Services#1331 · 6,640 sh | 6,640 | $659.2K | — | +10.8% |
| 1332 | Stenger Family Office#1332 · 6,625 sh | 6,625 | $657.7K | — | -13.2% |
| 1333 | REGIONS FINANCIAL#1333 · 6,623 sh | 6,623 | $657.5K | <0.01% | -45.5% |
| 1334 | Supplemental Annuity Collective of NJ#1334 · 6,615 sh | 6,615 | $656.7K | 0.17% | -5.8% |
| 1335 | Paladin Wealth#1335 · 6,581 sh | 6,581 | $653.4K | — | +47.2% |
| 1336 | NOVARE CAPITAL MANAGEMENT#1336 · 6,545 sh | 6,545 | $649.8K | 0.05% | +168.0% |
| 1337 | Dakota Wealth Management#1337 · 6,537 sh | 6,537 | $649.0K | 0.01% | -17.3% |
| 1338 | YARGER WEALTH STRATEGIES#1338 · 6,025 sh | 6,025 | $648.9K | 0.23% | +20.4% |
| 1339 | DUMONT & BLAKE INVESTMENT ADVISORS#1339 · 6,509 sh | 6,509 | $646.2K | 0.15% | -2.6% |
| 1340 | OSTRUM ASSET MANAGEMENT#1340 · 6,479 sh | 6,479 | $643.2K | 0.03% | 0.0% |
| 1341 | Gibbs Wealth Management#1341 · 6,464 sh | 6,464 | $641.7K | — | -60.9% |
| 1342 | KNIGHTSBRIDGE ASSET MANAGEMENT#1342 · 4,170 sh | 4,170 | $638.8K | 0.09% | -37.9% |
| 1343 | Karras Company#1343 · 6,380 sh | 6,380 | $633.4K | — | -25.5% |
| 1344 | PROFFITT & GOODSON#1344 · 6,376 sh | 6,376 | $633.0K | 0.09% | +9.5% |
| 1345 | Synergy Financial Group, LTD#1345 · 6,358 sh | 6,358 | $631.2K | 0.45% | -5.3% |
| 1346 | WBH ADVISORY#1346 · 6,317 sh | 6,317 | $627.2K | 0.04% | +0.7% |
| 1347 | Rooted Wealth Advisors#1347 · 6,307 sh | 6,307 | $626.2K | 0.15% | +93.2% |
| 1348 | First Heartland Consultants#1348 · 6,240 sh | 6,240 | $619.5K | — | +74.7% |
| 1349 | Systematic Alpha Investments#1349 · 6,234 sh | 6,234 | $619.0K | 0.02% | 0.0% |
| 1350 | FORA Capital#1350 · 6,228 sh | 6,228 | $618.3K | 0.04% | -83.2% |
| 1351 | Oak Thistle#1351 · 6,217 sh | 6,217 | $617.2K | — | -82.4% |
| 1352 | Choate Investment Advisors#1352 · 6,208 sh | 6,208 | $616.3K | 0.01% | -0.1% |
| 1353 | Addison Capital#1353 · 6,198 sh | 6,198 | $615.3K | 0.10% | +10.4% |
| 1354 | T3 Companies#1354 · 6,192 sh | 6,192 | $614.7K | — | New |
| 1355 | EDGEWOOD MANAGEMENT#1355 · 6,191 sh | 6,191 | $614.6K | <0.01% | -99.9% |
| 1356 | NBT BANK N A#1356 · 6,190 sh | 6,190 | $614.5K | — | +19.8% |
| 1357 | Evelyn Partners Group Ltd#1357 · 6,187 sh | 6,187 | $614.2K | <0.01% | — |
| 1358 | DIAMANT ASSET MANAGEMENT#1358 · 6,185 sh | 6,185 | $614.0K | 0.42% | New |
| 1359 | WEALTH ALLIANCE#1359 · 6,180 sh | 6,180 | $613.5K | 0.05% | -28.1% |
| 1360 | MCINTYRE FREEDMAN & FLYNN INVESTMENT ADVISERS#1360 · 6,175 sh | 6,175 | $613.1K | 0.37% | New |
| 1361 | Saiph Capital#1361 · 6,153 sh | 6,153 | $610.9K | 0.18% | New |
| 1362 | Sentinus#1362 · 6,138 sh | 6,138 | $609.4K | 0.05% | -32.9% |
| 1363 | Penserra Capital Management#1363 · 6,139 sh | 6,139 | $608.0K | <0.01% | +9.2% |
| 1364 | BSW Wealth Partners#1364 · 6,105 sh | 6,105 | $606.1K | 0.07% | +5.5% |
| 1365 | LexAurum Advisors#1365 · 6,034 sh | 6,034 | $599.1K | — | New |
| 1366 | Cascade Financial Partners#1366 · 6,019 sh | 6,019 | $597.6K | 0.05% | +81.8% |
| 1367 | FIDUCIARY FAMILY OFFICE#1367 · 6,008 sh | 6,008 | $596.5K | 0.15% | -1.5% |
| 1368 | Broderick Brian C#1368 · 6,000 sh | 6,000 | $595.7K | 0.09% | 0.0% |
| 1369 | Ratan Capital Management#1369 · 6,000 sh | 6,000 | $595.7K | 0.19% | 0.0% |
| 1370 | Buckland Partners Management#1370 · 6,000 sh | 6,000 | $595.7K | 0.29% | +15.4% |
| 1371 | Keebeck Wealth Management#1371 · 5,993 sh | 5,993 | $595.0K | 0.06% | +68.6% |
| 1372 | RENAISSANCE GROUP#1372 · 5,985 sh | 5,985 | $594.2K | 0.02% | -97.8% |
| 1373 | OF VERMONT#1373 · 5,973 sh | 5,973 | $593.0K | — | — |
| 1374 | ORRSTOWN FINANCIAL SERVICES#1374 · 5,973 sh | 5,973 | $593.0K | — | -9.2% |
| 1375 | EMERALD ADVISERS#1375 · 5,965 sh | 5,965 | $592.2K | 0.01% | -1.1% |
| 1376 | Aprio Wealth Management#1376 · 5,955 sh | 5,955 | $591.2K | 0.03% | +11.1% |
| 1377 | Cove Private Wealth#1377 · 5,935 sh | 5,935 | $589.2K | — | +17.4% |
| 1378 | HBK Sorce Advisory#1378 · 5,015 sh | 5,015 | $587.9K | 0.01% | +3.4% |
| 1379 | Howard Capital Management#1379 · 5,917 sh | 5,917 | $587.4K | — | +54.8% |
| 1380 | MONETARY MANAGEMENT GROUP#1380 · 5,910 sh | 5,910 | $586.7K | 0.12% | +53.1% |
| 1381 | TRANSCEND WEALTH COLLECTIVE#1381 · 5,910 sh | 5,910 | $586.7K | 0.04% | -49.0% |
| 1382 | Ronald Blue#1382 · 5,910 sh | 5,910 | $586.7K | — | +8.8% |
| 1383 | Caption Management#1383 · 5,905 sh | 5,905 | $586.2K | <0.01% | New |
| 1384 | VIMA#1384 · 5,895 sh | 5,895 | $585.3K | — | — |
| 1385 | Drake & Associates#1385 · 5,882 sh | 5,882 | $584.0K | 0.10% | +18.0% |
| 1386 | Inscription Capital#1386 · 5,875 sh | 5,875 | $583.3K | 0.05% | +47.8% |
| 1387 | RiverGlades Family Offices#1387 · 5,874 sh | 5,874 | $583.2K | 0.27% | +36.6% |
| 1388 | L2 Asset Management#1388 · 5,874 sh | 5,874 | $583.2K | 0.06% | +4.9% |
| 1389 | Optas#1389 · 5,867 sh | 5,867 | $582.5K | 0.08% | -5.9% |
| 1390 | ARGONAUTICA PRIVATE WEALTH MANAGEMENT#1390 · 5,857 sh | 5,857 | $581.5K | 0.14% | -9.9% |
| 1391 | Kera Capital Partners#1391 · 5,826 sh | 5,826 | $578.4K | 0.06% | -31.4% |
| 1392 | COWA#1392 · 5,817 sh | 5,817 | $577.5K | 0.14% | New |
| 1393 | Greenwich Wealth Management#1393 · 5,816 sh | 5,816 | $577.0K | 0.02% | +5.2% |
| 1394 | PRIVATE NA#1394 · 5,811 sh | 5,811 | $576.9K | — | +0.2% |
| 1395 | Alliance Wealth Advisors#1395 · 5,786 sh | 5,786 | $574.4K | — | -29.3% |
| 1396 | PRIMORIS WEALTH ADVISORS#1396 · 5,760 sh | 5,760 | $571.9K | — | New |
| 1397 | Dynamic Advisor Solutions#1397 · 5,727 sh | 5,727 | $568.6K | — | +40.7% |
| 1398 | AXXCESS WEALTH MANAGEMENT#1398 · 5,715 sh | 5,715 | $567.4K | — | -19.5% |
| 1399 | HOWARD FINANCIAL SERVICES, LTD.#1399 · 5,695 sh | 5,695 | $565.4K | — | New |
| 1400 | Zullo Investment Group#1400 · 5,685 sh | 5,685 | $564.4K | — | +12.8% |
Source: Form 13F-HR filings on SEC EDGAR, Q2 2026. Values are as reported by each manager at quarter end. “% of portfolio” is the position’s share of the manager’s total reported 13F value for the same quarter. “New” means the manager filed a 13F for Q1 2026 without this position; a dash means no comparison is available. Where a manager’s own filing is internally inconsistent its value is withheld and it is listed last. 13F data shows reported holdings, not recommendations.