ServiceNow, Inc. (NOW) — Institutional Holders, Q2 2026 (page 11)
2,255 institutional investment managers reported a NOW position on SEC Form 13F-HR for the quarter ended June 30, 2026, with a combined reported value of $83.7B. Every filer is listed below, ranked by position value, 100 per page; this page shows ranks 1,001 to 1,100. Put and call option positions are excluded, and a firm filing several lots or share classes is shown once with its total.
NOW 13F holders ranked 1,001–1,100 of 2,255
| # | Institution | Shares | Value | % of portfolio | QoQShares vs Q1 2026 |
|---|---|---|---|---|---|
| 1001 | B. Riley Wealth Advisors#1001 · 16,873 sh | 16,873 | $1.7M | — | +63.4% |
| 1002 | SBI Okasan Asset Management Ltd.#1002 · 16,850 sh | 16,850 | $1.7M | 0.06% | +15.8% |
| 1003 | Grant Private Wealth Management#1003 · 16,961 sh | 16,961 | $1.7M | — | +19.7% |
| 1004 | Lazard Freres Gestion S.A.S.#1004 · 16,945 sh | 16,945 | $1.7M | 0.03% | +0.7% |
| 1005 | Marathon Wealth Advisors#1005 · 16,901 sh | 16,901 | $1.7M | 0.57% | +4.3% |
| 1006 | JT Stratford#1006 · 16,820 sh | 16,820 | $1.7M | 0.18% | +754.7% |
| 1007 | Accordant Advisory Group#1007 · 16,780 sh | 16,780 | $1.7M | 1.12% | New |
| 1008 | Nippon Life Global Investors Americas#1008 · 16,780 sh | 16,780 | $1.7M | 0.07% | +4.4% |
| 1009 | Sarasin & Partners LLP#1009 · 16,685 sh | 16,685 | $1.7M | — | -87.4% |
| 1010 | SORA INVESTORS#1010 · 16,654 sh | 16,654 | $1.7M | 0.13% | New |
| 1011 | CWA Asset Management Group#1011 · 16,606 sh | 16,606 | $1.6M | — | -7.5% |
| 1012 | Massar Capital Management#1012 · 16,537 sh | 16,537 | $1.6M | 0.16% | +66.3% |
| 1013 | Hudson Value Partners#1013 · 16,420 sh | 16,420 | $1.6M | 0.41% | 0.0% |
| 1014 | Stablepoint Partners#1014 · 16,302 sh | 16,302 | $1.6M | 0.22% | +31.5% |
| 1015 | Elevate Capital Advisors#1015 · 16,284 sh | 16,284 | $1.6M | 0.89% | New |
| 1016 | STANCE CAPITAL#1016 · 16,264 sh | 16,264 | $1.6M | 0.49% | New |
| 1017 | CGN Advisors#1017 · 16,255 sh | 16,255 | $1.6M | — | -0.1% |
| 1018 | DUTCH ASSET#1018 · 16,249 sh | 16,249 | $1.6M | — | New |
| 1019 | FLAGSHIP HARBOR ADVISORS#1019 · 16,245 sh | 16,245 | $1.6M | — | +10.3% |
| 1020 | Bluebird Wealth Management#1020 · 16,238 sh | 16,238 | $1.6M | 1.40% | -3.1% |
| 1021 | SteelPeak Wealth#1021 · 16,193 sh | 16,193 | $1.6M | — | +25.8% |
| 1022 | FLOW TRADERS U.S.#1022 · 16,173 sh | 16,173 | $1.6M | 0.07% | +287.6% |
| 1023 | Clearstead Advisors#1023 · 16,161 sh | 16,161 | $1.6M | 0.02% | -50.6% |
| 1024 | AMERICAN FINANCIAL GROUP#1024 · 16,000 sh | 16,000 | $1.6M | 0.56% | +220.0% |
| 1025 | Robertson Opportunity Capital#1025 · 16,000 sh | 16,000 | $1.6M | 0.62% | New |
| 1026 | Ally Financial#1026 · 16,000 sh | 16,000 | $1.6M | 0.20% | +33.3% |
| 1027 | Cooper Financial Group#1027 · 15,909 sh | 15,909 | $1.6M | — | -19.0% |
| 1028 | Phoenix Financial Ltd.#1028 · 15,804 sh | 15,804 | $1.6M | 0.01% | -31.0% |
| 1029 | Chicago Partners Investment Group#1029 · 17,033 sh | 17,033 | $1.6M | — | +60.7% |
| 1030 | Beaumont Asset Management, L.L.C.#1030 · 15,766 sh | 15,766 | $1.6M | — | +3.7% |
| 1031 | Beta Wealth Group#1031 · 15,750 sh | 15,750 | $1.6M | 0.59% | +6.0% |
| 1032 | Mathes Company#1032 · 15,725 sh | 15,725 | $1.6M | 0.48% | +78.7% |
| 1033 | HARMONY ASSET MANAGEMENT#1033 · 15,676 sh | 15,676 | $1.6M | — | -39.7% |
| 1034 | Westshore Wealth#1034 · 15,673 sh | 15,673 | $1.6M | 0.48% | -3.4% |
| 1035 | Interchange Capital Partners#1035 · 15,600 sh | 15,600 | $1.6M | — | +796.0% |
| 1036 | BBR PARTNERS#1036 · 15,605 sh | 15,605 | $1.5M | 0.07% | -4.6% |
| 1037 | OMC Financial Services LTD#1037 · 15,518 sh | 15,518 | $1.5M | — | -0.8% |
| 1038 | ANGELES WEALTH MANAGEMENT#1038 · 15,411 sh | 15,411 | $1.5M | — | +9.9% |
| 1039 | QUATTRO FINANCIAL ADVISORS#1039 · 15,400 sh | 15,400 | $1.5M | — | New |
| 1040 | JAMISON PRIVATE WEALTH MANAGEMENT#1040 · 15,267 sh | 15,267 | $1.5M | — | +6.7% |
| 1041 | RITHOLTZ WEALTH MANAGEMENT#1041 · 15,215 sh | 15,215 | $1.5M | 0.02% | -0.6% |
| 1042 | Capital Investment Advisors#1042 · 15,215 sh | 15,215 | $1.5M | — | -16.3% |
| 1043 | 1ST SOURCE BANK#1043 · 15,194 sh | 15,194 | $1.5M | 0.07% | +18.7% |
| 1044 | KIRTLAND HILLS CAPITAL MANAGEMENT#1044 · 15,099 sh | 15,099 | $1.5M | 0.43% | +32.3% |
| 1045 | PRELUDE CAPITAL MANAGEMENT#1045 · 15,022 sh | 15,022 | $1.5M | 0.11% | +41.1% |
| 1046 | Marathon Trading Investment Management#1046 · 15,000 sh | 15,000 | $1.5M | 0.05% | New |
| 1047 | NATURAL INVESTMENTS#1047 · 14,928 sh | 14,928 | $1.5M | 0.33% | -7.8% |
| 1048 | Swan Global Investments#1048 · 14,918 sh | 14,918 | $1.5M | 0.04% | New |
| 1049 | KINGSWOOD WEALTH ADVISORS#1049 · 14,878 sh | 14,878 | $1.5M | — | +59.4% |
| 1050 | PROFUND ADVISORS#1050 · 14,868 sh | 14,868 | $1.5M | 0.04% | +14.8% |
| 1051 | Ameritas Advisory Services#1051 · 14,857 sh | 14,857 | $1.5M | 0.03% | +376.8% |
| 1052 | CANANDAIGUA NATIONAL BANK#1052 · 14,848 sh | 14,848 | $1.5M | — | — |
| 1053 | Investment Partners Asset Management#1053 · 14,799 sh | 14,799 | $1.5M | — | +111.1% |
| 1054 | ACIMA PRIVATE WEALTH#1054 · 14,785 sh | 14,785 | $1.5M | — | 0.0% |
| 1055 | M Securities#1055 · 14,480 sh | 14,480 | $1.4M | 0.20% | +1.9% |
| 1056 | AXS Investments#1056 · 14,583 sh | 14,583 | $1.4M | 0.41% | +1.5% |
| 1057 | CENTAURUS FINANCIAL#1057 · 14,577 sh | 14,577 | $1.4M | 0.06% | +44.0% |
| 1058 | Sun Financial#1058 · 11,309 sh | 11,309 | $1.4M | 0.68% | New |
| 1059 | RDA Financial Network#1059 · 14,368 sh | 14,368 | $1.4M | — | +18.1% |
| 1060 | Avantax Planning Partners#1060 · 14,211 sh | 14,211 | $1.4M | 0.04% | +15.6% |
| 1061 | SkyOak Wealth#1061 · 14,140 sh | 14,140 | $1.4M | — | -4.3% |
| 1062 | STONERIDGE INVESTMENT PARTNERS#1062 · 12,597 sh | 12,597 | $1.4M | 0.92% | 0.0% |
| 1063 | LIBERTY ONE INVESTMENT MANAGEMENT#1063 · 14,053 sh | 14,053 | $1.4M | 0.14% | +336.7% |
| 1064 | FORMULA GROWTH LTD#1064 · 14,000 sh | 14,000 | $1.4M | 0.49% | New |
| 1065 | Investment Insight Wealth Management#1065 · 13,916 sh | 13,916 | $1.4M | 1.20% | -0.1% |
| 1066 | United Advisor Group#1066 · 13,900 sh | 13,900 | $1.4M | 0.15% | +55.0% |
| 1067 | Northern Financial Advisors#1067 · 13,735 sh | 13,735 | $1.4M | 0.90% | +31.4% |
| 1068 | MONEY CONCEPTS CAPITAL#1068 · 13,725 sh | 13,725 | $1.4M | 0.06% | +32.9% |
| 1069 | Valeo Financial Advisors#1069 · 13,703 sh | 13,703 | $1.4M | — | -6.6% |
| 1070 | Cito Capital Group#1070 · 13,700 sh | 13,700 | $1.4M | 0.37% | +7.9% |
| 1071 | NORDEN GROUP#1071 · 13,689 sh | 13,689 | $1.4M | — | -63.9% |
| 1072 | Altus Wealth Group#1072 · 13,679 sh | 13,679 | $1.4M | — | -2.3% |
| 1073 | Legacy Wealth Asset Management#1073 · 13,656 sh | 13,656 | $1.4M | — | +3.9% |
| 1074 | AMG National Bank#1074 · 13,613 sh | 13,613 | $1.4M | 0.03% | New |
| 1075 | CHILTON INVESTMENT#1075 · 13,543 sh | 13,543 | $1.3M | 0.03% | -26.1% |
| 1076 | Z3 Capital Partners#1076 · 13,420 sh | 13,420 | $1.3M | 0.28% | +154.6% |
| 1077 | CAXTON ASSOCIATES LLP#1077 · 13,408 sh | 13,408 | $1.3M | 0.03% | -35.8% |
| 1078 | Savvy Advisors#1078 · 13,405 sh | 13,405 | $1.3M | 0.03% | +42.4% |
| 1079 | GRANITE ISLANDS PRIVATE WEALTH#1079 · 13,462 sh | 13,462 | $1.3M | — | -0.3% |
| 1080 | Broyhill Asset Management#1080 · 13,372 sh | 13,372 | $1.3M | 1.18% | New |
| 1081 | PRAKASH INVESTMENT ADVISORS#1081 · 13,310 sh | 13,310 | $1.3M | — | -51.1% |
| 1082 | Sovran Advisors#1082 · 11,811 sh | 11,811 | $1.3M | 0.10% | +8.1% |
| 1083 | ROMANO BROTHERS AND COMPANY#1083 · 13,131 sh | 13,131 | $1.3M | — | +2.9% |
| 1084 | RiverPark Advisors#1084 · 13,067 sh | 13,067 | $1.3M | 0.59% | +14.5% |
| 1085 | Jasper Ridge Partners, L.P.#1085 · 13,041 sh | 13,041 | $1.3M | 0.03% | +201.5% |
| 1086 | Navalign#1086 · 13,017 sh | 13,017 | $1.3M | 0.30% | +11.1% |
| 1087 | NANO CAP NEW MILLENNIUM GROWTH FUND L P#1087 · 13,000 sh | 13,000 | $1.3M | 0.99% | +420.0% |
| 1088 | TRIGLAV SKLADI, D.O.O.#1088 · 13,000 sh | 13,000 | $1.3M | 0.07% | +136.4% |
| 1089 | ALERUS FINANCIAL NA#1089 · 12,999 sh | 12,999 | $1.3M | 0.06% | -30.0% |
| 1090 | Resurgent Financial Advisors#1090 · 12,981 sh | 12,981 | $1.3M | 0.36% | +16.1% |
| 1091 | TANDEM CAPITAL MANAGEMENT#1091 · 12,905 sh | 12,905 | $1.3M | — | +171.1% |
| 1092 | Waterfront Wealth#1092 · 11,810 sh | 11,810 | $1.3M | 0.20% | +1.3% |
| 1093 | WHITTIER OF NEVADA#1093 · 11,467 sh | 11,467 | $1.3M | 0.02% | -43.2% |
| 1094 | Malaga Cove Capital#1094 · 12,764 sh | 12,764 | $1.3M | — | -2.5% |
| 1095 | Leelyn Smith#1095 · 12,735 sh | 12,735 | $1.3M | 0.15% | +21.7% |
| 1096 | EPG Wealth Management#1096 · 12,701 sh | 12,701 | $1.3M | 0.30% | +27.0% |
| 1097 | Elevated Private Wealth#1097 · 12,648 sh | 12,648 | $1.3M | — | — |
| 1098 | Pacific Wealth Strategies Group#1098 · 12,602 sh | 12,602 | $1.3M | 0.72% | +210.0% |
| 1099 | Disciplined Investors, L.L.C.#1099 · 12,600 sh | 12,600 | $1.3M | 0.63% | +39.0% |
| 1100 | INSIGNEO ADVISORY SERVICES#1100 · 12,592 sh | 12,592 | $1.3M | 0.05% | +16.2% |
Source: Form 13F-HR filings on SEC EDGAR, Q2 2026. Values are as reported by each manager at quarter end. “% of portfolio” is the position’s share of the manager’s total reported 13F value for the same quarter. “New” means the manager filed a 13F for Q1 2026 without this position; a dash means no comparison is available. Where a manager’s own filing is internally inconsistent its value is withheld and it is listed last. 13F data shows reported holdings, not recommendations.