ServiceNow, Inc. (NOW) — Institutional Holders, Q2 2026 (page 16)
2,255 institutional investment managers reported a NOW position on SEC Form 13F-HR for the quarter ended June 30, 2026, with a combined reported value of $83.7B. Every filer is listed below, ranked by position value, 100 per page; this page shows ranks 1,501 to 1,600. Put and call option positions are excluded, and a firm filing several lots or share classes is shown once with its total.
NOW 13F holders ranked 1,501–1,600 of 2,255
| # | Institution | Shares | Value | % of portfolio | QoQShares vs Q1 2026 |
|---|---|---|---|---|---|
| 1501 | Proficio Capital Partners#1501 · 4,590 sh | 4,590 | $455.7K | 0.02% | New |
| 1502 | LAUREL OAK WEALTH MANAGEMENT#1502 · 4,572 sh | 4,572 | $453.9K | — | +64.7% |
| 1503 | ANCHYRA PARTNERS#1503 · 4,568 sh | 4,568 | $453.5K | — | +9.6% |
| 1504 | Legacy Financial Advisors#1504 · 4,544 sh | 4,544 | $451.2K | 0.06% | -32.0% |
| 1505 | Hills Bank#1505 · 4,506 sh | 4,506 | $447.4K | 0.02% | -18.3% |
| 1506 | Waratah Capital Advisors Ltd.#1506 · 4,504 sh | 4,504 | $447.2K | 0.02% | New |
| 1507 | Tradition Wealth Management#1507 · 4,490 sh | 4,490 | $445.8K | 0.03% | +39.1% |
| 1508 | Proactive Wealth Strategies#1508 · 4,480 sh | 4,480 | $444.8K | 0.07% | -4.3% |
| 1509 | PACES FERRY WEALTH ADVISORS#1509 · 4,464 sh | 4,464 | $443.2K | 0.16% | +4.0% |
| 1510 | Segment Wealth Management#1510 · 4,460 sh | 4,460 | $442.8K | — | -1.0% |
| 1511 | Defiance ETFs#1511 · 4,177 sh | 4,177 | $441.9K | <0.01% | +20.8% |
| 1512 | CONNING#1512 · 4,440 sh | 4,440 | $440.8K | — | +0.2% |
| 1513 | Seelaus Asset Management#1513 · 4,422 sh | 4,422 | $439.0K | — | +78.5% |
| 1514 | Oslo Pensjonsforsikring AS#1514 · 4,408 sh | 4,408 | $437.6K | — | +17.7% |
| 1515 | Banco BTG Pactual S.A.#1515 · 4,405 sh | 4,405 | $437.3K | 0.04% | +113.1% |
| 1516 | GSA CAPITAL PARTNERS LLP#1516 · 4,394 sh | 4,394 | $436.0K | 0.03% | -84.2% |
| 1517 | Payne Capital Management#1517 · 4,390 sh | 4,390 | $435.8K | 0.12% | 0.0% |
| 1518 | RiverFront Investment Group#1518 · 4,354 sh | 4,354 | $432.3K | <0.01% | +75.5% |
| 1519 | Sagewood Asset Management#1519 · 4,338 sh | 4,338 | $430.7K | 0.10% | +83.1% |
| 1520 | Minot DeBlois Advisors#1520 · 4,330 sh | 4,330 | $429.9K | 0.37% | +5.9% |
| 1521 | Permanent Capital Management#1521 · 4,321 sh | 4,321 | $429.0K | 0.06% | -57.6% |
| 1522 | ARTHUR M. COHEN & ASSOCIATES#1522 · 4,318 sh | 4,318 | $428.7K | — | -12.4% |
| 1523 | Integrated Investment Consultants#1523 · 4,309 sh | 4,309 | $427.8K | 0.08% | +43.1% |
| 1524 | VisionPoint Advisory Group#1524 · 4,304 sh | 4,304 | $427.3K | — | +68.7% |
| 1525 | JACKSON THORNTON WEALTH MANAGEMENT#1525 · 4,301 sh | 4,301 | $427.0K | 0.03% | +28.2% |
| 1526 | MFA WEALTH ADVISORS#1526 · 4,281 sh | 4,281 | $425.0K | — | +65.1% |
| 1527 | Evanson Financial#1527 · 4,256 sh | 4,256 | $422.5K | — | — |
| 1528 | Abacus Wealth Partners#1528 · 4,248 sh | 4,248 | $421.7K | 0.04% | -24.5% |
| 1529 | Elgethun Capital Management#1529 · 4,241 sh | 4,241 | $421.0K | 0.06% | +2.2% |
| 1530 | Stanley-Laman Group, Ltd.#1530 · 4,237 sh | 4,237 | $420.6K | — | +0.3% |
| 1531 | Confluence Wealth Services#1531 · 4,208 sh | 4,208 | $417.8K | 0.01% | +20.1% |
| 1532 | West Family Investments#1532 · 4,202 sh | 4,202 | $417.2K | 0.12% | +10.1% |
| 1533 | Winthrop Advisory Group#1533 · 4,177 sh | 4,177 | $414.7K | — | +27.7% |
| 1534 | Relyea Zuckerberg Hanson#1534 · 4,168 sh | 4,168 | $413.8K | — | +75.8% |
| 1535 | USAdvisors Wealth Management#1535 · 4,154 sh | 4,154 | $412.0K | — | New |
| 1536 | PW Nova Financial Services#1536 · 4,131 sh | 4,131 | $410.1K | — | +0.7% |
| 1537 | KRS Capital Management#1537 · 4,130 sh | 4,130 | $410.0K | — | 0.0% |
| 1538 | MEYER HANDELMAN#1538 · 4,125 sh | 4,125 | $409.5K | — | 0.0% |
| 1539 | Sonoma Allocations#1539 · 3,875 sh | 3,875 | $409.2K | 0.13% | +23.8% |
| 1540 | Provident Living Financial Services#1540 · 4,117 sh | 4,117 | $408.7K | 0.40% | +44.6% |
| 1541 | Accuvest Global Advisors#1541 · 4,112 sh | 4,112 | $408.0K | 0.35% | -87.3% |
| 1542 | Icon Wealth Advisors#1542 · 4,102 sh | 4,102 | $407.3K | 0.02% | +20.1% |
| 1543 | Haverford#1543 · 4,095 sh | 4,095 | $406.6K | <0.01% | -45.4% |
| 1544 | Fairscale Capital#1544 · 4,089 sh | 4,089 | $406.0K | 0.24% | 0.0% |
| 1545 | WADDELL & ASSOCIATES#1545 · 4,084 sh | 4,084 | $405.5K | 0.02% | -42.6% |
| 1546 | Nemes Rush Group#1546 · 4,075 sh | 4,075 | $404.6K | 0.03% | +23.9% |
| 1547 | FIDUCIARY FINANCIAL GROUP#1547 · 4,067 sh | 4,067 | $403.8K | — | New |
| 1548 | Larry Mathis Financial Planning#1548 · 4,063 sh | 4,063 | $403.4K | — | +12.9% |
| 1549 | Biltmore Family Office#1549 · 4,058 sh | 4,058 | $402.9K | 0.05% | New |
| 1550 | Cross Staff Investments#1550 · 4,050 sh | 4,050 | $402.1K | — | 0.0% |
| 1551 | White Pine Investment#1551 · 4,024 sh | 4,024 | $400.0K | — | New |
| 1552 | VALLEY WEALTH MANAGERS#1552 · 4,019 sh | 4,019 | $399.0K | — | -35.3% |
| 1553 | Alta Advisers Ltd#1553 · 4,015 sh | 4,015 | $398.6K | 0.09% | 0.0% |
| 1554 | Polymer Capital Management (US)#1554 · 4,014 sh | 4,014 | $398.5K | 0.05% | +19.0% |
| 1555 | PARSONS CAPITAL MANAGEMENT#1555 · 4,010 sh | 4,010 | $398.1K | — | -16.6% |
| 1556 | Ebert Capital Management#1556 · 3,998 sh | 3,998 | $396.9K | — | -5.0% |
| 1557 | WOLFF WIESE MAGANA#1557 · 3,995 sh | 3,995 | $396.6K | — | +39.0% |
| 1558 | Kestra Investment Management#1558 · 3,978 sh | 3,978 | $395.0K | <0.01% | +6.9% |
| 1559 | SGL Investment Advisors#1559 · 3,098 sh | 3,098 | $394.8K | 0.14% | +29.1% |
| 1560 | CERTUITY#1560 · 3,931 sh | 3,931 | $394.4K | 0.02% | -34.0% |
| 1561 | Canal Capital Management#1561 · 3,952 sh | 3,952 | $392.4K | 0.05% | -35.7% |
| 1562 | Brookwood Investment Group#1562 · 3,920 sh | 3,920 | $389.2K | 0.04% | -2.4% |
| 1563 | Colonial / SC#1563 · 3,905 sh | 3,905 | $387.7K | 0.05% | +41.8% |
| 1564 | Nicholas Hoffman & Company#1564 · 3,896 sh | 3,896 | $386.8K | <0.01% | +5.6% |
| 1565 | Essex Savings Bank#1565 · 3,892 sh | 3,892 | $386.4K | — | +23.9% |
| 1566 | StoneX Group#1566 · 3,596 sh | 3,596 | $384.0K | 0.02% | -36.0% |
| 1567 | TCI Wealth Advisors#1567 · 3,856 sh | 3,856 | $382.8K | 0.02% | -18.9% |
| 1568 | Boston Walden#1568 · 3,855 sh | 3,855 | $382.7K | <0.01% | -0.8% |
| 1569 | CHILDRESS CAPITAL ADVISORS#1569 · 3,850 sh | 3,850 | $382.2K | — | -20.3% |
| 1570 | Klingman & Associates#1570 · 3,828 sh | 3,828 | $380.0K | — | +1.3% |
| 1571 | Cascades Capital Asset Management#1571 · 3,824 sh | 3,824 | $379.6K | 0.14% | +55.4% |
| 1572 | 6th Street Advisors#1572 · 3,821 sh | 3,821 | $379.3K | — | +22.5% |
| 1573 | American Capital Advisory#1573 · 3,817 sh | 3,817 | $379.0K | — | +1220.8% |
| 1574 | Nelson, Van Denburg & Campbell Wealth Management Group#1574 · 3,811 sh | 3,811 | $378.3K | — | +51.8% |
| 1575 | Compass Ion Advisors#1575 · 3,810 sh | 3,810 | $378.3K | — | -1.2% |
| 1576 | Meadowbrook Advisors Group#1576 · 3,808 sh | 3,808 | $378.1K | 0.20% | -37.0% |
| 1577 | PHILADELPHIA#1577 · 3,811 sh | 3,811 | $378.0K | 0.02% | New |
| 1578 | Westside Investment Management#1578 · 3,805 sh | 3,805 | $377.8K | 0.05% | +2.4% |
| 1579 | Pitcairn Wealth Advisors#1579 · 3,796 sh | 3,796 | $376.9K | 0.04% | -59.3% |
| 1580 | SAX WEALTH ADVISORS#1580 · 3,599 sh | 3,599 | $376.3K | — | -10.7% |
| 1581 | Fourth Dimension Wealth#1581 · 3,774 sh | 3,774 | $374.7K | 0.12% | +37.4% |
| 1582 | CENTRAL BANK#1582 · 3,766 sh | 3,766 | $373.9K | — | -63.3% |
| 1583 | Innovative Asset Advisors Group#1583 · 3,758 sh | 3,758 | $373.1K | 0.16% | +16.1% |
| 1584 | RED REEF ADVISORS#1584 · 3,756 sh | 3,756 | $372.9K | 0.34% | +53.9% |
| 1585 | UNIQUE WEALTH#1585 · 3,752 sh | 3,752 | $372.5K | — | -21.3% |
| 1586 | ELEMENT POINTE ADVISORS#1586 · 3,750 sh | 3,750 | $372.3K | — | 0.0% |
| 1587 | DCF Advisers#1587 · 3,750 sh | 3,750 | $372.3K | 0.07% | New |
| 1588 | EDENTREE ASSET MANAGEMENT Ltd#1588 · 3,750 sh | 3,750 | $372.3K | 0.11% | 0.0% |
| 1589 | Founders Financial Alliance#1589 · 3,744 sh | 3,744 | $371.7K | 0.05% | New |
| 1590 | Revisor Wealth Management#1590 · 3,735 sh | 3,735 | $370.8K | — | +41.7% |
| 1591 | WEALTH EFFECTS#1591 · 3,735 sh | 3,735 | $370.8K | — | +78.7% |
| 1592 | Womack Financial#1592 · 3,729 sh | 3,729 | $370.2K | — | +63.6% |
| 1593 | EVEXIA WEALTH#1593 · 3,232 sh | 3,232 | $369.1K | 0.10% | -31.5% |
| 1594 | Kesler, Norman & Wride#1594 · 3,710 sh | 3,710 | $368.4K | 0.06% | -32.4% |
| 1595 | Capital Management Associates#1595 · 3,707 sh | 3,707 | $368.0K | — | New |
| 1596 | Nvest Financial#1596 · 3,706 sh | 3,706 | $367.9K | 0.12% | +34.3% |
| 1597 | PenderFund Capital Management Ltd.#1597 · 3,700 sh | 3,700 | $367.3K | 0.05% | 0.0% |
| 1598 | Silphium Asset Management Ltd#1598 · 3,700 sh | 3,700 | $367.3K | — | New |
| 1599 | VALLEY NATIONAL ADVISERS#1599 · 3,695 sh | 3,695 | $366.8K | — | -5.1% |
| 1600 | RED LIGHTHOUSE INVESTMENT MANAGEMENT#1600 · 3,692 sh | 3,692 | $366.5K | 0.11% | +0.1% |
Source: Form 13F-HR filings on SEC EDGAR, Q2 2026. Values are as reported by each manager at quarter end. “% of portfolio” is the position’s share of the manager’s total reported 13F value for the same quarter. “New” means the manager filed a 13F for Q1 2026 without this position; a dash means no comparison is available. Where a manager’s own filing is internally inconsistent its value is withheld and it is listed last. 13F data shows reported holdings, not recommendations.