First Heartland Consultants, Inc.

Portfolio Overview

First Heartland Consultants, Inc. disclosed 589 positions worth $1.5B in its Form 13F-HR for Q2 2026. During the quarter the fund opened 84 new positions and exited 19. The portfolio is most concentrated in Other (85.8% of disclosed assets). All figures are sourced directly from First Heartland Consultants, Inc.’s Form 13F-HR filing with the SEC under CIK 1428793.

• SPDR SERIES TRUST - PORTFOLIO LR ETF

  —

  Quality

  $60.0M683,011 sh

• ETF SER SOLUTIONS - APTUS COLLARED

  —

  Quality

  $53.4M1,157,430 sh
• 

  INVESCO QQQ TRUST, SERIES 1

  $QQQ

  —

  Quality

  $45.0M61,101 sh

• FIRST TR EXCHANGE TRADED FD - RISNG DIVD ACHIV

  —

  Quality

  $39.6M488,517 sh

• SPDR INDEX SHS FDS - PORTFOLIO DEVLPD

  —

  Quality

  $37.4M743,181 sh
• 

  SPDR S&P 500 ETF TRUST

  $SPY

  —

  Quality

  $31.6M42,275 sh

• ETF SER SOLUTIONS - APTUS DEFINED

  —

  Quality

  $31.2M1,085,759 sh

• SPDR SERIES TRUST - PRTFLO S&P500 GW

  —

  Quality

  $30.7M257,653 sh

• SPDR SER TR - PRTFLO S&P500 VL

  —

  Quality

  $28.2M463,488 sh

• EA SERIES TRUST - FREEDOOM 100 EM

  —

  Quality

  $24.4M335,216 sh

Company	Quality	Value	Shares
SPDR SERIES TRUST - PORTFOLIO LR ETF	—	$60.0M	683,011
ETF SER SOLUTIONS - APTUS COLLARED	—	$53.4M	1,157,430
INVESCO QQQ TRUST, SERIES 1$QQQ	—	$45.0M	61,101
FIRST TR EXCHANGE TRADED FD - RISNG DIVD ACHIV	—	$39.6M	488,517
SPDR INDEX SHS FDS - PORTFOLIO DEVLPD	—	$37.4M	743,181
SPDR S&P 500 ETF TRUST$SPY	—	$31.6M	42,275
ETF SER SOLUTIONS - APTUS DEFINED	—	$31.2M	1,085,759
SPDR SERIES TRUST - PRTFLO S&P500 GW	—	$30.7M	257,653
SPDR SER TR - PRTFLO S&P500 VL	—	$28.2M	463,488
EA SERIES TRUST - FREEDOOM 100 EM	—	$24.4M	335,216

Showing top 10 of 589 holdings.

Top Holdings — First Heartland Consultants, Inc. (Q2 2026)

Top 150 of 589 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.

#	Ticker	Company	Value	Weight	QoQ	Quality
1	—	SPDR SERIES TRUST - PORTFOLIO LR ETF	$60.0M	3.9%	+13%	—
2	—	ETF SER SOLUTIONS - APTUS COLLARED	$53.4M	3.5%	+5%	—
3	$QQQ	INVESCO QQQ TRUST, SERIES 1	$45.0M	2.9%	+1%	—
4	—	FIRST TR EXCHANGE TRADED FD - RISNG DIVD ACHIV	$39.6M	2.6%	+2%	—
5	—	SPDR INDEX SHS FDS - PORTFOLIO DEVLPD	$37.4M	2.4%	+1%	—
6	$SPY	SPDR S&P 500 ETF TRUST	$31.6M	2.0%	+12%	—
7	—	ETF SER SOLUTIONS - APTUS DEFINED	$31.2M	2.0%	+10%	—
8	—	SPDR SERIES TRUST - PRTFLO S&P500 GW	$30.7M	2.0%	+8%	—
9	—	SPDR SER TR - PRTFLO S&P500 VL	$28.2M	1.8%	+11%	—
10	—	EA SERIES TRUST - FREEDOOM 100 EM	$24.4M	1.6%	-14%	—
11	—	PIMCO ETF TR - MULTISECTOR BD	$23.6M	1.5%	+0%	—
12	—	FIRST TR EXCHANGE-TRADED FD - CORE INVESTMENT	$20.7M	1.3%	+3%	—
13	—	ISHARES - S&P 500 GRWT ETF	$19.9M	1.3%	-19%	—
14	—	CAPITAL GROUP DIVIDEND VALUE - ETF	$19.6M	1.3%	+1%	—
15	—	ISHARES TR - MSCI EMG MKT ETF	$18.8M	1.2%	+13%	—
16	$META	Meta Platforms, Inc.	$17.8M	1.1%	-31%	79.6
17	—	TIDAL ETF TR - FUNDSTRAT GRANNY	$17.8M	1.1%	+2%	—
18	—	VANGUARD INDEX FDS - GROWTH ETF	$17.5M	1.1%	+488%	—
19	—	VANGUARD INDEX FDS - S&P 500 ETF SHS	$16.9M	1.1%	+4%	—
20	—	PIMCO ETF TR - ENHAN SHRT MA AC	$16.5M	1.1%	-4%	—
21	—	VANGUARD INDEX FDS - VALUE ETF	$14.9M	1.0%	-2%	—
22	$AAPL	Apple Inc.	$14.5M	0.9%	-3%	76.3
23	—	FIRST TR EXCHNG TRADED FD VI - TCW UNCONSTRAI	$14.4M	0.9%	+1%	—
24	—	ETF SER SOLUTIONS - OPUS SML CP VL	$14.3M	0.9%	-38%	—
25	$NVDA	NVIDIA CORP	$14.1M	0.9%	-4%	85.9
26	—	FIRST TR EXCHANGE TRADED FD - NASDQ CLN EDGE	$13.9M	0.9%	+0%	—
27	—	VANGUARD TAX MANAGED INTL FD - FTSE DEV MKT ETF	$13.9M	0.9%	-2%	—
28	—	ISHARES TR - RUSSELL 2000 ETF	$13.4M	0.9%	+119%	—
29	—	ISHARES - CORE S&P500 ETF	$13.2M	0.8%	+30%	—
30	—	PGIM ETF TR - TOTAL RETURN BON	$12.9M	0.8%	+1%	—
31	—	VANGUARD INDEX FDS - TOTAL STK MKT	$12.4M	0.8%	+8%	—
32	—	CAPITAL GROUP INTERNATIONAL - SHS	$12.1M	0.8%	-17%	—
33	—	SPDR DOW JONES INDL AVERAGE - UT SER 1	$12.0M	0.8%	-17%	—
34	$AMZN	AMAZON COM INC	$11.1M	0.7%	-0%	68.4
35	—	PRINCIPAL EXCHANGE TRADED FD - PRIN U S SMALL	$10.6M	0.7%	NEW	—
36	—	FIRST TR EXCHANGE-TRADED FD - STRUCTURED CR IN	$10.3M	0.7%	-3%	—
37	—	SSGA ACTIVE ETF TR - MULT ASS RLRTN	$10.3M	0.7%	-0%	—
38	—	TIDAL TRUST III - FUNDSTRAT GRANNY	$9.9M	0.6%	+10%	—
39	—	FIDELITY COVINGTON TRUST - ENHANCED SMALL	$9.8M	0.6%	+43%	—
40	—	BLACKROCK ETF TRUST - US EQT FACTOR	$9.6M	0.6%	-0%	—
41	—	FIRST TR EXCHANGE TRADED FD - MID CAP RISING DIV	$9.4M	0.6%	+5%	—
42	—	FIRST TR EXCHNG TRADED FD VI - FT VEST NAS	$9.3M	0.6%	-5%	—
43	—	VANGUARD BD INDEX - INTERNATIONAL BOND ETF	$9.2M	0.6%	+2%	—
44	—	FRANKLIN TEMPLETON ETF TR - US TREASURY BOND	$9.1M	0.6%	+4%	—
45	—	ISHARES TR - SP SMCP600VL ETF	$8.7M	0.6%	+43%	—
46	$BRK.B	BERKSHIRE HATHAWAY INC	$8.5M	0.6%	-0%	73.6
47	—	FIDELITY COVINGTON TRUST - MOMENTUM FACTR	$8.3M	0.5%	-10%	—
48	—	FIRST TR EXCHANGE TRADED FD I - MANAGD MUN ETF	$8.2M	0.5%	+9%	—
49	—	ISHARES TR - 1 3 YR TREAS BD	$7.8M	0.5%	+3%	—
50	$IVZ	Invesco Ltd.	$7.7M	0.5%	+9%	—
51	—	ISHARES TR - U.S. TECH ETF	$7.5M	0.5%	-5%	—
52	—	ISHARES TR - CORE S&P TTL STK	$7.3M	0.5%	-0%	—
53	—	INVESCO EXCH TRADED FD TR II - S&P EMRNG MKTS	$7.3M	0.5%	+79%	—
54	—	FIDELITY BLUE CHIP GROWTH - ETF	$7.3M	0.5%	+2%	—
55	—	FIRST TR EXCHANGE TRAD FD VI - FT VEST NASDAQ 1	$7.3M	0.5%	+1%	—
56	—	RBB FD INC - US TREAS 3 MNTH	$7.3M	0.5%	+8%	—
57	—	VANGUARD STAR FD - VG TL INTL STK F	$7.3M	0.5%	-5%	—
58	—	ISHARES - US BASIC MATERIALS ETF	$7.1M	0.5%	+2482%	—
59	—	ISHARES - MSCI EQUAL WEITE	$7.1M	0.5%	+2%	—
60	—	PACER FDS TR - US CASH COWS 100 ETF	$7.0M	0.5%	+8%	—
61	—	VANGUARD BD INDEX FD INC - INTERMED TERM	$6.9M	0.5%	-3%	—
62	—	SELECT SECTOR SPDR TR - TECHNOLOGY	$6.8M	0.4%	+106%	—
63	—	ISHARES TR - CORE RUSSELL GRW	$6.6M	0.4%	-1%	—
64	—	VANGUARD BD INDEX FD INC - TOTAL BND MRKT	$6.4M	0.4%	+12%	—
65	—	VANGUARD INDEX FDS - SMALL CP ETF	$6.2M	0.4%	-2%	—
66	—	ISHARES - S&P MC 400GR ETF	$6.1M	0.4%	+636%	—
67	—	ISHARES - S&P 500 VAL ETF	$6.0M	0.4%	-11%	—
68	—	INNOVATOR ETFS TRUST - US SMALL CAP PWR	$6.0M	0.4%	+4%	—
69	—	FIDELITY COVINGTON TRUST - ENHANCED MID	$5.9M	0.4%	+6%	—
70	—	ISHARES TR - MSCI USA MOMENTUM FACTOR ETF	$5.9M	0.4%	+1%	—
71	$IVZ	Invesco Ltd.	$5.8M	0.4%	+6%	—
72	$MSFT	MICROSOFT CORP	$5.8M	0.4%	+3%	79.7
73	—	CAPITAL GROUP CORE BALANCED - SHS	$5.7M	0.4%	+2%	—
74	—	ISHARES TR - CORE DIV GRWTH	$5.4M	0.3%	+202%	—
75	$WMT	Walmart Inc.	$5.3M	0.3%	+15%	59.9
76	—	VANGUARD SPECIALIZED PORTFOL - DIV APP ETF	$5.3M	0.3%	+4%	—
77	—	ISHARES TR - TOTAL USD BOND MARKET ETF	$5.1M	0.3%	+28%	—
78	—	FIRST TR EXCHNG TRADED FD VI - FT VEST NAS	$5.1M	0.3%	+3%	—
79	$LLY	ELI LILLY & Co	$4.8M	0.3%	+7%	87.5
80	—	SCHWAB STRATEGIC TR - US TIPS ETF	$4.7M	0.3%	+537%	—
81	—	VANGUARD - EMERGINE MARKETS ETF	$4.7M	0.3%	-1%	—
82	—	ISHARES - RUSSELL 3000	$4.6M	0.3%	-0%	—
83	$CAT	CATERPILLAR INC	$4.5M	0.3%	-2%	66.3
84	—	DIMENSIONAL ETF TRUST - US HIGH PROFITAB	$4.4M	0.3%	+70%	—
85	—	SCHWAB STRATEGIC TR - US DIVIDEND EQ	$4.4M	0.3%	+4%	—
86	—	ISHARES TR - DOW JONES US ETF	$4.3M	0.3%	-0%	—
87	—	FIRST TR EXCHNG TRADED FD VI - CBOE VEST US EQ	$4.3M	0.3%	+4%	—
88	—	VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US	$4.0M	0.3%	+9%	—
89	—	VANGUARD BD INDEX FDS - LONG TERM BOND	$4.0M	0.3%	+1%	—
90	—	ISHARES TR - CONV BD ETF	$3.9M	0.3%	NEW	—
91	—	VANGUARD MUN BD FD INC - TAX EXEMPT BD	$3.9M	0.3%	+103%	—
92	—	VANGUARD - MBS ETF	$3.9M	0.3%	-0%	—
93	—	FIRST TR EXCHANGE-TRADED FD - RBA INDL ETF	$3.8M	0.3%	+3%	—
94	$GOOGL	Alphabet Inc.	$3.8M	0.3%	+24%	78.1
95	—	FIRST TR EXCHNG TRADED FD VI - FT VEST US EQT	$3.8M	0.3%	-1%	—
96	—	TIMOTHY PLAN - US LRGMD CP CORE	$3.8M	0.2%	+6%	—
97	—	ISHARES TR - USA MIN VOL ETF	$3.7M	0.2%	+2%	—
98	—	BNY MELLON ETF TRUST - CORE BOND ETF	$3.7M	0.2%	-58%	—
99	—	VANECK ETF TRUST - SEMICONDUCTR ETF	$3.6M	0.2%	+16%	—
100	—	INNOVATOR ETFS TRUST - DEFINED WLT SHLD	$3.6M	0.2%	+141%	—
101	—	ISHARES TR - CORE MSCI EMERGING MARKETS ETF	$3.6M	0.2%	-24%	—
102	$DNP	DNP SELECT INCOME FUND INC	$3.6M	0.2%	+5%	—
103	—	ISHARES TR - 0-3 MNTH TREASRY	$3.5M	0.2%	+232%	—
104	$SNPS	SYNOPSYS INC	$3.4M	0.2%	+58%	67.7
105	—	FIRST TR EXCHANGE TRADED FD - DORSEY WRT 5 ETF	$3.4M	0.2%	+3%	—
106	—	SPDR INDEX SHS FDS - S&P EM MKT DIV	$3.2M	0.2%	+10%	—
107	$GOOG	Alphabet Inc.	$3.2M	0.2%	+10%	78.1
108	—	ISHARES - CORE S&P MCP ETF	$3.1M	0.2%	+8%	—
109	—	UNIFIED SER TR - ONEASCENT CORE P	$3.1M	0.2%	+63%	—
110	—	ISHARES - MSCI EAFE ETF	$3.1M	0.2%	-10%	—
111	—	VANGUARD WORLD FD - MEGA GRWTH IND	$3.0M	0.2%	+420%	—
112	—	NEW YORK LIFE INVESTMENTS ET - NYLI MERGER ARBI	$2.9M	0.2%	+44%	—
113	$ASTS	AST SpaceMobile, Inc.	$2.9M	0.2%	+2%	30.7
114	—	VANECK ETF TRUST - IG FLOATING RATE	$2.8M	0.2%	+5%	—
115	—	GLOBAL X FDS - US INFR DEV ETF	$2.8M	0.2%	+1%	—
116	$TSLA	Tesla, Inc.	$2.7M	0.2%	+7%	53.6
117	—	UNIFIED SER TR - ONEASCENT LARGE	$2.7M	0.2%	-1%	—
118	$FBTC	Fidelity Wise Origin Bitcoin Fund	$2.7M	0.2%	+1%	—
119	$JPM	JPMORGAN CHASE & CO	$2.7M	0.2%	+2%	70.3
120	—	PACER FDS TR - US LRG CP CASH	$2.6M	0.2%	+12%	—
121	—	ISHARES TR - GRWT ALLOCAT ETF	$2.6M	0.2%	+3%	—
122	—	ISHARES - SEMICONDUCTOR ETF	$2.6M	0.2%	+27%	—
123	—	INNOVATOR ETFS TRUST - EMRGNG MKT JAN	$2.5M	0.2%	-3%	—
124	—	ISHARES TR - NATIONAL MUN ETF	$2.3M	0.1%	+5%	—
125	$TGT	TARGET CORP	$2.3M	0.1%	-0%	60.3
126	$ORLY	O REILLY AUTOMOTIVE INC	$2.2M	0.1%	-4%	67
127	$V	VISA INC.	$2.2M	0.1%	+6%	82.7
128	$WT	WisdomTree, Inc.	$2.2M	0.1%	-37%	59.6
129	—	WEDBUSH SER TR - DAN IVES WEDBUSH	$2.1M	0.1%	-29%	—
130	$META	Meta Platforms, Inc.	$2.1M	0.1%	-7%	79.6
131	—	ISHARES TR - CORE RUSSELL VAL	$2.1M	0.1%	+0%	—
132	—	UNIFIED SER TR - ONEASCENT EMGRG	$2.1M	0.1%	+11%	—
133	—	FIRST TR EXCHANGE TRADED FD I - CBOE VEST NAS 100 BUFFER QJUN	$2.0M	0.1%	-0%	—
134	—	TIMOTHY PLAN - HIG DV STK ETF	$2.0M	0.1%	-8%	—
135	$AMD	ADVANCED MICRO DEVICES INC	$2.0M	0.1%	-9%	79.7
136	$COST	COSTCO WHOLESALE CORP /NEW	$2.0M	0.1%	-1%	65.9
137	—	UNIFIED SER TR - ONEASCENT EMGRG	$1.9M	0.1%	-2%	—
138	—	FIRST TR EXCHANGE TR - MORNINGSTAR DIV LEA SHS	$1.9M	0.1%	+189%	—
139	$HD	HOME DEPOT, INC.	$1.9M	0.1%	NEW	60.1
140	—	PGIM ETF TR - PGIM ELTRA SH BD	$1.9M	0.1%	+11%	—
141	—	ISHARES TR - MSCI INDONIA ETF	$1.9M	0.1%	NEW	—
142	$AVGO	Broadcom Inc.	$1.9M	0.1%	+83%	84.4
143	—	ISHARES TR - US TREAS BD ETF	$1.8M	0.1%	+2%	—
144	—	AMPLIFY ETF TR - ETF	$1.8M	0.1%	+2%	—
145	$IVZ	Invesco Ltd.	$1.8M	0.1%	+3%	—
146	$IVZ	Invesco Ltd.	$1.8M	0.1%	-4%	—
147	—	JP MORGAN CHASE & CO - ULTRA SHRT INC	$1.8M	0.1%	+17%	—
148	—	VANGUARD INDEX FDS - SML CP GRW ETF	$1.8M	0.1%	-41%	—
149	—	FIRST TR EXCHNG TRADED FD VI - CBOE EQT DEP NOV	$1.8M	0.1%	-1%	—
150	—	JP MORGAN EXCHANGE TRADED F - ACTIVE VALUE ETF	$1.8M	0.1%	-42%	—