Key FInancial Inc
13F Reported Value
ⓘ$610.6M
Holdings
1,356
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
Key FInancial Inc disclosed 1,356 positions worth $610.6M in its Form 13F-HR for Q2 2026, led by $AAPL (Apple Inc.) at 4.9% of the equity portfolio, followed by $WT. During the quarter the fund opened 72 new positions and exited 106. The portfolio is most concentrated in Other (48.2% of disclosed assets). All figures are sourced directly from Key FInancial Inc’s Form 13F-HR filing with the SEC under CIK 1801720.
AI Fund Analysis
StableSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
- 76.4#84
Quality
$29.7M102,793 sh - 59.9#903
Quality
$22.8M306,315 sh WISDOMTREE TR - GLOB EX US QU FD
—Quality
$20.9M452,268 sh- 59.9
Quality
$19.9M293,975 sh SPDR SERIES TRUST - ST STR SP600SM C
—Quality
$19.7M180,724 shISHARES TR - US TREAS BD ETF
—Quality
$19.6M861,313 shFIRST TR EXCHNG TRADED FD VI - FT LADD BUFF ETF
—Quality
$14.7M402,453 shISHARES TR - EAFE GRWTH ETF
—Quality
$12.5M100,190 sh- 79.8
Quality
$10.8M28,910 sh FIRST TR EXCHANGE TRADED FD - INTL DEV STRNGTH
—Quality
$10.4M248,600 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| 76.4#84 | $29.7M | 102,793 | |
| 59.9#903 | $22.8M | 306,315 | |
| WISDOMTREE TR - GLOB EX US QU FD | — | $20.9M | 452,268 |
| 59.9 | $19.9M | 293,975 | |
| SPDR SERIES TRUST - ST STR SP600SM C | — | $19.7M | 180,724 |
| ISHARES TR - US TREAS BD ETF | — | $19.6M | 861,313 |
| FIRST TR EXCHNG TRADED FD VI - FT LADD BUFF ETF | — | $14.7M | 402,453 |
| ISHARES TR - EAFE GRWTH ETF | — | $12.5M | 100,190 |
| 79.8 | $10.8M | 28,910 | |
| FIRST TR EXCHANGE TRADED FD - INTL DEV STRNGTH | — | $10.4M | 248,600 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of Key FInancial Inc's 1,356 positions.
Showing top 10 of 1,356 holdings.
Sector Allocation
Other
$294.1M
Financials
$137.6M
Technology
$86.2M
Healthcare
$27.7M
Consumer Discretionary
$15.8M
Energy
$14.6M
Industrials
$14.1M
Consumer Staples
$8.4M
Top Holdings — Key FInancial Inc (Q2 2026)
Top 150 of 1,356 disclosed positions (by reported value) from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | Apple Inc. | $29.7M | 4.9% | -1% | 76.4 | |
| 2 | WisdomTree, Inc. | $22.8M | 3.7% | -5% | 59.9 | |
| 3 | — | WISDOMTREE TR - GLOB EX US QU FD | $20.9M | 3.4% | -2% | — |
| 4 | WisdomTree, Inc. | $19.9M | 3.3% | +2% | 59.9 | |
| 5 | — | SPDR SERIES TRUST - ST STR SP600SM C | $19.7M | 3.2% | -1% | — |
| 6 | — | ISHARES TR - US TREAS BD ETF | $19.6M | 3.2% | +11% | — |
| 7 | — | FIRST TR EXCHNG TRADED FD VI - FT LADD BUFF ETF | $14.7M | 2.4% | -2% | — |
| 8 | — | ISHARES TR - EAFE GRWTH ETF | $12.5M | 2.0% | +11% | — |
| 9 | MICROSOFT CORP | $10.8M | 1.8% | +1% | 79.8 | |
| 10 | — | FIRST TR EXCHANGE TRADED FD - INTL DEV STRNGTH | $10.4M | 1.7% | -0% | — |
| 11 | EXXON MOBIL CORP | $9.9M | 1.6% | +53% | 57.9 | |
| 12 | — | SPDR SERIES TRUST - ST STR SP600GRWO | $9.6M | 1.6% | -3% | — |
| 13 | WisdomTree, Inc. | $9.2M | 1.5% | +1% | 59.9 | |
| 14 | — | SPDR SERIES TRUST - ST STR P500VAL | $9.2M | 1.5% | +0% | — |
| 15 | — | SPDR SERIES TRUST - ST STR P500GRW | $9.0M | 1.5% | -9% | — |
| 16 | — | J P MORGAN EXCHANGE TRADED F - INTERNL GWT | $9.0M | 1.5% | +1% | — |
| 17 | Invesco Ltd. | $8.7M | 1.4% | +7% | — | |
| 18 | Broadcom Inc. | $7.3M | 1.2% | -5% | 84.5 | |
| 19 | — | FIRST TR EXCH TRADED FD III - INSTL PFD SECS | $7.1M | 1.2% | -7% | — |
| 20 | Invesco Ltd. | $6.9M | 1.1% | +51% | — | |
| 21 | NVIDIA CORP | $6.6M | 1.1% | -2% | 85.9 | |
| 22 | — | SPDR SERIES TRUST - ST INTER ETF | $6.5M | 1.1% | -4% | — |
| 23 | JOHNSON & JOHNSON | $6.4M | 1.0% | -3% | 69 | |
| 24 | WisdomTree, Inc. | $6.3M | 1.0% | -2% | 59.9 | |
| 25 | AMAZON COM INC | $6.3M | 1.0% | -5% | 68.7 | |
| 26 | Alphabet Inc. | $6.1M | 1.0% | -1% | 78.2 | |
| 27 | — | SPDR SERIES TRUST - ST SHO TREAS ETF | $6.0M | 1.0% | -0% | — |
| 28 | JPMORGAN CHASE & CO | $5.8M | 0.9% | -20% | 70.7 | |
| 29 | — | ISHARES TR - EAFE VALUE ETF | $5.1M | 0.8% | +15% | — |
| 30 | — | ISHARES TR - RUS 1000 GRW ETF | $5.1M | 0.8% | +291% | — |
| 31 | — | SPDR INDEX SHS FDS - ST PORT MARK ETF | $5.0M | 0.8% | +0% | — |
| 32 | — | PROSHARES TR - MSCI EAFE DIVD | $4.7M | 0.8% | +18% | — |
| 33 | WisdomTree, Inc. | $4.6M | 0.8% | -2% | 59.9 | |
| 34 | — | AMERICAN CENTY ETF TR - US QUALITY GROW | $4.4M | 0.7% | +28% | — |
| 35 | AbbVie Inc. | $4.1M | 0.7% | -1% | 72.6 | |
| 36 | — | DOUBLELINE ETF TRUST - MORTGAGE ETF | $3.8M | 0.6% | NEW | — |
| 37 | — | ISHARES TR - S&P 500 GRWT ETF | $3.5M | 0.6% | -0% | — |
| 38 | Invesco Ltd. | $3.0M | 0.5% | -13% | — | |
| 39 | — | J P MORGAN EXCHANGE TRADED F - ULTRA SHRT ETF | $3.0M | 0.5% | +129% | — |
| 40 | Merck & Co., Inc. | $2.9M | 0.5% | -10% | 59.9 | |
| 41 | — | ISHARES TR - CORE S&P500 ETF | $2.9M | 0.5% | +0% | — |
| 42 | Alphabet Inc. | $2.9M | 0.5% | +6% | 78.2 | |
| 43 | Cigna Group | $2.9M | 0.5% | +0% | 66.2 | |
| 44 | — | VANGUARD INDEX FDS - GROWTH ETF | $2.8M | 0.5% | +498% | — |
| 45 | Invesco Ltd. | $2.6M | 0.4% | -25% | — | |
| 46 | BERKSHIRE HATHAWAY INC | $2.6M | 0.4% | +1% | 73.8 | |
| 47 | — | ISHARES TR - MRGSTR SM CP GR | $2.4M | 0.4% | -1% | — |
| 48 | S&T BANCORP INC | $2.4M | 0.4% | -4% | 50.2 | |
| 49 | Invesco Ltd. | $2.2M | 0.4% | -16% | — | |
| 50 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $2.2M | 0.4% | +1% | — |
| 51 | MCDONALDS CORP | $2.2M | 0.4% | -1% | 69 | |
| 52 | PROCTER & GAMBLE Co | $2.1M | 0.3% | -12% | 64.6 | |
| 53 | ORACLE CORP | $2.1M | 0.3% | +0% | 66.2 | |
| 54 | Palantir Technologies Inc. | $2.1M | 0.3% | -10% | 84.6 | |
| 55 | — | VANGUARD INDEX FDS - VALUE ETF | $2.1M | 0.3% | +0% | — |
| 56 | — | ISHARES TR - MORNINGSTAR GRWT | $2.0M | 0.3% | +11% | — |
| 57 | — | SPDR SERIES TRUST - ST STR P400MID | $1.9M | 0.3% | -3% | — |
| 58 | — | VANGUARD WORLD FD - INF TECH ETF | $1.9M | 0.3% | +700% | — |
| 59 | AUTOMATIC DATA PROCESSING INC | $1.9M | 0.3% | -21% | 69.8 | |
| 60 | INVESCO QQQ TRUST, SERIES 1 | $1.9M | 0.3% | -1% | — | |
| 61 | Invesco Ltd. | $1.8M | 0.3% | -28% | — | |
| 62 | — | ISHARES TR - RUS 1000 VAL ETF | $1.8M | 0.3% | -2% | — |
| 63 | Invesco Ltd. | $1.8M | 0.3% | -29% | — | |
| 64 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $1.7M | 0.3% | +0% | — |
| 65 | ABBOTT LABORATORIES | $1.7M | 0.3% | -1% | 65.5 | |
| 66 | Invesco Ltd. | $1.7M | 0.3% | -22% | — | |
| 67 | SPDR S&P 500 ETF TRUST | $1.6M | 0.3% | +0% | — | |
| 68 | WisdomTree, Inc. | $1.6M | 0.3% | +4% | 59.9 | |
| 69 | — | J P MORGAN EXCHANGE TRADED F - HEDG EQU LAD ETF | $1.6M | 0.3% | +58% | — |
| 70 | GENERAL ELECTRIC CO | $1.6M | 0.3% | +9% | 73.8 | |
| 71 | Tesla, Inc. | $1.6M | 0.3% | -4% | 53.9 | |
| 72 | — | VANGUARD INDEX FDS - LARGE CAP ETF | $1.6M | 0.3% | +0% | — |
| 73 | — | ISHARES TR - RUS 1000 ETF | $1.6M | 0.3% | +6% | — |
| 74 | Invesco Ltd. | $1.6M | 0.3% | +6% | — | |
| 75 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | $1.6M | 0.3% | +0% | — |
| 76 | — | SPDR SERIES TRUST - ST STR SP600 SML | $1.5M | 0.3% | -0% | — |
| 77 | Invesco Ltd. | $1.5M | 0.3% | -32% | — | |
| 78 | BERKSHIRE HATHAWAY INC | $1.5M | 0.3% | +0% | 73.8 | |
| 79 | Invesco Ltd. | $1.5M | 0.2% | +31% | — | |
| 80 | STATE STREET CORP | $1.5M | 0.2% | -17% | 71.5 | |
| 81 | — | INVESCO EXCH TRD SLF IDX FD - INVSCO BLSH 26 | $1.5M | 0.2% | -1% | — |
| 82 | CHEVRON CORP | $1.5M | 0.2% | -10% | 62.8 | |
| 83 | CISCO SYSTEMS, INC. | $1.4M | 0.2% | -35% | 70.3 | |
| 84 | CORNING INC /NY | $1.4M | 0.2% | +0% | 73.7 | |
| 85 | — | ISHARES TR - CONV BD ETF | $1.4M | 0.2% | +0% | — |
| 86 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | $1.4M | 0.2% | +0% | — |
| 87 | Marathon Petroleum Corp | $1.4M | 0.2% | +0% | 61 | |
| 88 | Invesco Ltd. | $1.4M | 0.2% | +11% | — | |
| 89 | COCA COLA CO | $1.4M | 0.2% | -23% | 69.5 | |
| 90 | ADVANCED MICRO DEVICES INC | $1.4M | 0.2% | -4% | 79.8 | |
| 91 | PEPSICO INC | $1.3M | 0.2% | -0% | 63.4 | |
| 92 | GE Vernova Inc. | $1.3M | 0.2% | +10% | 81.1 | |
| 93 | PFIZER INC | $1.3M | 0.2% | -13% | 62 | |
| 94 | — | ISHARES TR - RUSSELL 2000 ETF | $1.2M | 0.2% | -3% | — |
| 95 | — | ISHARES TR - S&P SML 600 GWT | $1.2M | 0.2% | +0% | — |
| 96 | TJX COMPANIES INC /DE/ | $1.2M | 0.2% | +0% | 68.7 | |
| 97 | UNITEDHEALTH GROUP INC | $1.2M | 0.2% | -1% | 62.7 | |
| 98 | Invesco Ltd. | $1.2M | 0.2% | +1% | — | |
| 99 | Meridian Corp | $1.2M | 0.2% | +0% | 50.6 | |
| 100 | — | SPDR INDEX SHS FDS - ST STR PO EX ETF | $1.2M | 0.2% | +1% | — |
| 101 | Invesco Ltd. | $1.2M | 0.2% | +11% | — | |
| 102 | HOME DEPOT, INC. | $1.2M | 0.2% | -2% | 60.3 | |
| 103 | MOODYS CORP /DE/ | $1.2M | 0.2% | +0% | 79.1 | |
| 104 | — | VANGUARD INDEX FDS - SML CP GRW ETF | $1.2M | 0.2% | +3% | — |
| 105 | NORFOLK SOUTHERN CORP | $1.1M | 0.2% | +0% | 63.2 | |
| 106 | — | ISHARES INC - CORE MSCI EMKT | $1.1M | 0.2% | -0% | — |
| 107 | Blackstone Inc. | $1.1M | 0.2% | -5% | 74.4 | |
| 108 | — | SPDR INDEX SHS FDS - ST S&P INTL ETF | $1.1M | 0.2% | +0% | — |
| 109 | FULTON FINANCIAL CORP | $1.1M | 0.2% | +0% | 62.4 | |
| 110 | — | ISHARES TR - RUS MD CP GR ETF | $1.0M | 0.2% | -5% | — |
| 111 | RTX Corp | $1.0M | 0.2% | -4% | 73.2 | |
| 112 | VERIZON COMMUNICATIONS INC | $1.0M | 0.2% | -22% | 65.8 | |
| 113 | — | ISHARES TR - MORNINGSTAR VALU | $1.0M | 0.2% | +7% | — |
| 114 | — | PACER FDS TR - DEVELOPED MRKT | $995,165 | 0.2% | +0% | — |
| 115 | — | SPDR SERIES TRUST - ST STR CONV ETF | $993,993 | 0.2% | +0% | — |
| 116 | ELI LILLY & Co | $988,330 | 0.2% | +1% | 87.5 | |
| 117 | VISA INC. | $983,639 | 0.2% | -1% | 82.9 | |
| 118 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | $964,291 | 0.2% | +20% | — |
| 119 | — | BNY MELLON ETF TRUST - US MDCP CORE EQT | $954,609 | 0.2% | +6% | — |
| 120 | — | ISHARES TR - CORE S&P SCP ETF | $950,865 | 0.2% | +3% | — |
| 121 | — | SPDR SERIES TRUST - ST STR P500ETF | $941,810 | 0.1% | +1% | — |
| 122 | — | INVESCO EXCH TRD SLF IDX FD - BULETSHS 2027 | $918,114 | 0.1% | +1% | — |
| 123 | — | DIMENSIONAL ETF TRUST - US MKTWIDE VALUE | $915,091 | 0.1% | -4% | — |
| 124 | COSTCO WHOLESALE CORP /NEW | $906,470 | 0.1% | +16% | 66.2 | |
| 125 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $906,367 | 0.1% | +0% | — |
| 126 | — | JANUS DETROIT STR TR - HENDRSON AAA CL | $885,898 | 0.1% | +13% | — |
| 127 | — | INVESCO EXCH TRD SLF IDX FD - BULLETSHARE 2034 | $878,079 | 0.1% | +13% | — |
| 128 | — | INVESCO EXCH TRD SLF IDX FD - BULTSHS 2035 MUN | $868,389 | 0.1% | +11% | — |
| 129 | INTERNATIONAL BUSINESS MACHINES CORP | $867,252 | 0.1% | -2% | 70 | |
| 130 | — | ISHARES TR - MRNING SM CP ETF | $862,443 | 0.1% | -0% | — |
| 131 | — | ISHARES TR - CORE S&P MCP ETF | $829,192 | 0.1% | -1% | — |
| 132 | Essential Utilities, Inc. | $829,127 | 0.1% | -14% | 68.1 | |
| 133 | Constellation Energy Corp | $823,861 | 0.1% | -0% | 59.4 | |
| 134 | Toll Brothers, Inc. | $811,683 | 0.1% | +0% | 58.1 | |
| 135 | Mastercard Inc | $808,406 | 0.1% | -1% | 85.1 | |
| 136 | Invesco Ltd. | $784,329 | 0.1% | -7% | — | |
| 137 | ASTRAZENECA PLC | $783,417 | 0.1% | -1% | — | |
| 138 | — | PROSHARES TR - S&P MDCP 400 DIV | $779,627 | 0.1% | -3% | — |
| 139 | — | JANUS DETROIT STR TR - HENDERSN CAP ETF | $770,309 | 0.1% | +27% | — |
| 140 | — | ISHARES TR - CORE MSCI EAFE | $768,124 | 0.1% | +0% | — |
| 141 | HERSHEY CO | $765,313 | 0.1% | +0% | 65.7 | |
| 142 | Mondelez International, Inc. | $760,205 | 0.1% | +0% | 56.4 | |
| 143 | — | ISHARES TR - S&P 500 VAL ETF | $749,298 | 0.1% | -1% | — |
| 144 | INTEL CORP | $749,271 | 0.1% | +2% | 45.6 | |
| 145 | Meta Platforms, Inc. | $733,967 | 0.1% | -7% | 79.6 | |
| 146 | CATERPILLAR INC | $732,651 | 0.1% | -74% | 66.5 | |
| 147 | — | COHEN & STEERS ETF TRUST - PFD IN OP AC ETF | $722,859 | 0.1% | +51% | — |
| 148 | Invesco Ltd. | $720,840 | 0.1% | -36% | — | |
| 149 | — | INVESCO EXCH TRADED FD TR II - RAFI EMRGNG MRKT | $716,906 | 0.1% | +255% | — |
| 150 | Salesforce, Inc. | $705,597 | 0.1% | -1% | 77 |
New Positions (72)
Exited Positions (106)
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