Willis Investment Counsel
13F Reported Value
ⓘ$2.1B
Holdings
125
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
Willis Investment Counsel disclosed 125 positions worth $2.1B in its Form 13F-HR for Q2 2026, led by $CSCO (CISCO SYSTEMS, INC.) at 5.0% of the equity portfolio, followed by $JNJ and $TXN. During the quarter the fund opened 6 new positions and exited 4 — including a new stake in $MSI. The portfolio is most concentrated in Technology (31.0% of disclosed assets). All figures are sourced directly from Willis Investment Counsel’s Form 13F-HR filing with the SEC under CIK 1310929.
AI Fund Analysis
StableSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
- 70.3#224
Quality
$103.9M884,202 sh - 69.0#285
Quality
$78.6M309,486 sh - 73.4#136
Quality
$70.6M237,001 sh - 66.5
Quality
$58.1M54,570 sh - —
Quality
$55.5M162,875 sh - 65.6
Quality
$49.0M96,275 sh - 74.6
Quality
$46.0M467,688 sh - 79.8
Quality
$45.2M121,147 sh - 62.0
Quality
$43.8M1,818,508 sh - 59.9
Quality
$40.2M312,767 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
 CISCO SYSTEMS, INC.$CSCO | 70.3#224 | $103.9M | 884,202 |
 JOHNSON & JOHNSON$JNJ | 69.0#285 | $78.6M | 309,486 |
 TEXAS INSTRUMENTS INC$TXN | 73.4#136 | $70.6M | 237,001 |
 CATERPILLAR INC$CAT | 66.5 | $58.1M | 54,570 |
 Chubb Ltd$CB | — | $55.5M | 162,875 |
 LOCKHEED MARTIN CORP$LMT | 65.6 | $49.0M | 96,275 |
 PAYCHEX INC$PAYX | 74.6 | $46.0M | 467,688 |
 MICROSOFT CORP$MSFT | 79.8 | $45.2M | 121,147 |
 PFIZER INC$PFE | 62.0 | $43.8M | 1,818,508 |
 Merck & Co., Inc.$MRK | 59.9 | $40.2M | 312,767 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of Willis Investment Counsel's 125 positions.
Showing top 10 of 125 holdings.
Sector Allocation
Technology
$651.3M
Healthcare
$389.1M
Industrials
$274.8M
Consumer Discretionary
$188.9M
Financials
$187.0M
Energy
$128.9M
Consumer Staples
$97.7M
Utilities
$63.8M
Full Holdings — Willis Investment Counsel (Q2 2026)
All 125 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | $CSCO | CISCO SYSTEMS, INC. | $103.9M | 5.0% | +6% | 70.3 |
| 2 | $JNJ | JOHNSON & JOHNSON | $78.6M | 3.8% | +7% | 69 |
| 3 | $TXN | TEXAS INSTRUMENTS INC | $70.6M | 3.4% | -11% | 73.4 |
| 4 | $CAT | CATERPILLAR INC | $58.1M | 2.8% | +10% | 66.5 |
| 5 | $CB | Chubb Ltd | $55.5M | 2.6% | +6% | — |
| 6 | $LMT | LOCKHEED MARTIN CORP | $49.0M | 2.3% | +6% | 65.6 |
| 7 | $PAYX | PAYCHEX INC | $46.0M | 2.2% | +7% | 74.6 |
| 8 | $MSFT | MICROSOFT CORP | $45.2M | 2.1% | +7% | 79.8 |
| 9 | $PFE | PFIZER INC | $43.8M | 2.1% | +6% | 62 |
| 10 | $MRK | Merck & Co., Inc. | $40.2M | 1.9% | -0% | 59.9 |
| 11 |  $HD | HOME DEPOT, INC. | $39.8M | 1.9% | +5% | 60.3 |
| 12 |  $AFL | AFLAC INC | $38.1M | 1.8% | +7% | 61.3 |
| 13 |  $FTNT | Fortinet, Inc. | $35.5M | 1.7% | +18% | 80.1 |
| 14 |  $XOM.R34088 | EXXON MOBIL CORP | $33.8M | 1.6% | +7% | 57.9 |
| 15 |  $HSY | HERSHEY CO | $33.5M | 1.6% | +5% | 65.7 |
| 16 |  $GNRC | GENERAC HOLDINGS INC. | $33.4M | 1.6% | -22% | 54.4 |
| 17 |  $KEYS | Keysight Technologies, Inc. | $33.3M | 1.6% | +17% | 71.4 |
| 18 |  $ADP | AUTOMATIC DATA PROCESSING INC | $33.2M | 1.6% | -0% | 69.8 |
| 19 |  $ACN | Accenture plc | $33.1M | 1.6% | +37% | — |
| 20 |  $ETN | Eaton Corp plc | $32.8M | 1.6% | -0% | — |
| 21 |  $PEP | PEPSICO INC | $32.4M | 1.6% | +5% | 63.4 |
| 22 |  $MDT | Medtronic plc | $32.4M | 1.6% | +6% | 68.7 |
| 23 |  $AAPL | Apple Inc. | $32.2M | 1.5% | +2% | 76.4 |
| 24 |  $DGX | QUEST DIAGNOSTICS INC | $32.1M | 1.5% | -0% | 69 |
| 25 |  $ABT | ABBOTT LABORATORIES | $31.3M | 1.5% | +73% | 65.5 |
| 26 |  $PG | PROCTER & GAMBLE Co | $30.7M | 1.5% | -0% | 64.6 |
| 27 |  $COP | CONOCOPHILLIPS | $28.5M | 1.4% | +7% | 70.2 |
| 28 |  $AEP | AMERICAN ELECTRIC POWER CO INC | $27.8M | 1.3% | -0% | 66.8 |
| 29 |  $BHP | BHP Group Ltd | $27.6M | 1.3% | +5% | — |
| 30 |  $GWW | W.W. GRAINGER, INC. | $27.3M | 1.3% | +20% | 61.8 |
| 31 |  $VLO | VALERO ENERGY CORP/TX | $27.2M | 1.3% | -0% | 57.8 |
| 32 |  $SNY | Sanofi | $25.7M | 1.2% | -0% | — |
| 33 |  $JPM | JPMORGAN CHASE & CO | $25.5M | 1.2% | -0% | 70.7 |
| 34 |  $DRI | DARDEN RESTAURANTS INC | $25.2M | 1.2% | -0% | 64.1 |
| 35 |  $TSCO | TRACTOR SUPPLY CO /DE/ | $24.0M | 1.1% | +11% | 55.2 |
| 36 |  $MMM | 3M CO | $23.8M | 1.1% | +8% | 64.9 |
| 37 |  $VZ | VERIZON COMMUNICATIONS INC | $23.6M | 1.1% | -0% | 65.8 |
| 38 |  $GD | GENERAL DYNAMICS CORP | $23.6M | 1.1% | -0% | 68.7 |
| 39 |  $AXP | AMERICAN EXPRESS CO | $22.9M | 1.1% | +18% | 69.4 |
| 40 |  $MCD | MCDONALDS CORP | $22.8M | 1.1% | -0% | 69 |
| 41 |  $SHEL | Shell plc | $22.6M | 1.1% | +5% | — |
| 42 |  $AMAT | APPLIED MATERIALS INC /DE | $22.5M | 1.1% | +18% | 72.3 |
| 43 |  $CLX | CLOROX CO /DE/ | $21.9M | 1.0% | -0% | 54.1 |
| 44 |  $DE | DEERE & CO | $21.7M | 1.0% | -0% | 55.4 |
| 45 |  $LLY | ELI LILLY & Co | $21.6M | 1.0% | +22% | 87.5 |
| 46 |  $ADBE | ADOBE INC. | $21.3M | 1.0% | +91% | 77.6 |
| 47 |  $LH | LABCORP HOLDINGS INC. | $21.1M | 1.0% | +17% | 65 |
| 48 |  $T | AT&T INC. | $21.0M | 1.0% | -0% | 65.7 |
| 49 |  $DUK | Duke Energy CORP | $20.3M | 1.0% | -0% | 56.4 |
| 50 |  $EMR | EMERSON ELECTRIC CO | $19.9M | 0.9% | -0% | 65.3 |
| 51 |  $IVZ | Invesco Ltd. | $19.8M | 0.9% | +15% | — |
| 52 |  $LOW | LOWES COMPANIES INC | $18.3M | 0.9% | -0% | 60.8 |
| 53 |  $GOOG | Alphabet Inc. | $17.8M | 0.8% | +22% | 78.2 |
| 54 |  $HUBB | HUBBELL INC | $17.1M | 0.8% | +18% | 64.1 |
| 55 |  $NVDA | NVIDIA CORP | $16.7M | 0.8% | +21% | 85.9 |
| 56 |  $CVX | CHEVRON CORP | $16.6M | 0.8% | -0% | 62.8 |
| 57 |  $MA | Mastercard Inc | $15.5M | 0.7% | +21% | 85.1 |
| 58 |  $WM | WASTE MANAGEMENT INC | $15.3M | 0.7% | -0% | 67.6 |
| 59 |  $WAT | WATERS CORP /DE/ | $14.8M | 0.7% | +18% | 60.4 |
| 60 |  $MSI | Motorola Solutions, Inc. | $13.5M | 0.7% | NEW | 71.8 |
| 61 |  $ZTS | Zoetis Inc. | $12.3M | 0.6% | +23% | 68.6 |
| 62 |  $FDS | FACTSET RESEARCH SYSTEMS INC | $11.7M | 0.6% | +19% | 66.4 |
| 63 |  $UPS | UNITED PARCEL SERVICE INC | $11.7M | 0.6% | +23% | 58.6 |
| 64 |  $META | Meta Platforms, Inc. | $10.9M | 0.5% | +21% | 79.6 |
| 65 |  $ROST | ROSS STORES, INC. | $9.8M | 0.5% | +21% | 70.4 |
| 66 |  $SHW | SHERWIN WILLIAMS CO | $9.8M | 0.5% | +19% | 61.3 |
| 67 |  $NRC | NRC HEALTH | $9.4M | 0.5% | +94% | 41.6 |
| 68 |  $FTDR | Frontdoor, Inc. | $9.3M | 0.4% | +51% | 60.3 |
| 69 |  $MEDP | Medpace Holdings, Inc. | $7.9M | 0.4% | +47% | 76.2 |
| 70 |  $QLYS | QUALYS, INC. | $7.9M | 0.4% | +66% | 68.3 |
| 71 |  $LQDT | LIQUIDITY SERVICES INC | $7.6M | 0.4% | +46% | 64.3 |
| 72 |  $DCI | DONALDSON Co INC | $7.3M | 0.3% | +47% | 60.5 |
| 73 |  $GIL | Gildan Activewear Inc. | $6.9M | 0.3% | +61% | — |
| 74 |  $STRL | STERLING INFRASTRUCTURE, INC. | $6.8M | 0.3% | -50% | 70.6 |
| 75 |  $SPGI | S&P Global Inc. | $6.8M | 0.3% | +22% | 76.1 |
| 76 |  $LOGI | LOGITECH INTERNATIONAL S.A. | $6.8M | 0.3% | +60% | — |
| 77 |  $JKHY | JACK HENRY & ASSOCIATES INC | $6.7M | 0.3% | +162% | 66.2 |
| 78 |  $AVY | Avery Dennison Corp | $5.6M | 0.3% | +229% | 63.2 |
| 79 |  $LAMR | LAMAR ADVERTISING CO/NEW | $5.3M | 0.3% | +73% | 65.4 |
| 80 |  $PAYC | Paycom Software, Inc. | $5.0M | 0.2% | +68% | 65.8 |
| 81 |  $AOS | SMITH A O CORP | $4.8M | 0.2% | +59% | 60 |
| 82 |  $ALGN | ALIGN TECHNOLOGY INC | $4.7M | 0.2% | +334% | 58.9 |
| 83 |  $TTC | TORO CO | $4.6M | 0.2% | +73% | 60.6 |
| 84 |  $ZBRA | ZEBRA TECHNOLOGIES CORP | $4.5M | 0.2% | +70% | 67.5 |
| 85 |  $INTU | INTUIT INC. | $4.2M | 0.2% | +26% | 79.3 |
| 86 |  $EVTC | EVERTEC, Inc. | $4.2M | 0.2% | +59% | 60.5 |
| 87 |  $JBTM | JBT MAREL Corp | $4.0M | 0.2% | +133% | 64.3 |
| 88 |  $VRSN | VERISIGN INC/CA | $3.8M | 0.2% | +70% | 71.3 |
| 89 |  $HXL | HEXCEL CORP /DE/ | $3.8M | 0.2% | +80% | 58.1 |
| 90 |  $UI | Ubiquiti Inc. | $3.7M | 0.2% | +78% | 78.3 |
| 91 |  $MSM | MSC INDUSTRIAL DIRECT CO INC | $3.7M | 0.2% | -22% | 50.2 |
| 92 |  $BMI | BADGER METER INC | $2.7M | 0.1% | NEW | 61 |
| 93 |  $TECH | BIO-TECHNE Corp | $2.7M | 0.1% | +118% | 58.9 |
| 94 |  $DLB | Dolby Laboratories, Inc. | $2.1M | 0.1% | +93% | 54.6 |
| 95 | — | GAZTRANSPORT & TECHNIGAZ - COM | $1.7M | 0.1% | NEW | — |
| 96 | — | iShares Core S&P MID-CAP ETF - ETF | $1.2M | 0.1% | +0% | — |
| 97 |  $MXCT | MAXCYTE, INC. | $1.1M | 0.1% | +0% | 14.3 |
| 98 |  $KO | COCA COLA CO | $1.0M | 0.1% | -0% | 69.5 |
| 99 | — | Vanguard S&P 500 ETF - ETF | $831,727 | 0.0% | +3% | — |
| 100 | — | Vanguard Mid-Cap Etf - ETF | $827,293 | 0.0% | +300% | — |
| 101 |  $MU | MICRON TECHNOLOGY INC | $784,917 | 0.0% | +0% | 86.2 |
| 102 |  $PAR | PAR TECHNOLOGY CORP | $732,633 | 0.0% | -35% | 38.9 |
| 103 |  $GLW | CORNING INC /NY | $703,965 | 0.0% | +0% | 73.7 |
| 104 | — | IShares S&P 100 - COM | $595,270 | 0.0% | -2% | — |
| 105 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $550,737 | 0.0% | +1% | 70 |
| 106 |  $VENU | Venu Holding Corp | $496,297 | 0.0% | +0% | 23 |
| 107 | — | Vanguard Total Stock Market Et - COM | $482,626 | 0.0% | +1% | — |
| 108 |  $GOOGL | Alphabet Inc. | $480,529 | 0.0% | +5% | 78.2 |
| 109 |  $WT | WisdomTree, Inc. | $456,070 | 0.0% | +0% | 59.9 |
| 110 |  $AMZN | AMAZON COM INC | $451,178 | 0.0% | +41% | 68.7 |
| 111 |  $QXO | QXO, Inc. | $431,654 | 0.0% | +0% | 49 |
| 112 |  $SO | SOUTHERN CO | $425,622 | 0.0% | +0% | 62 |
| 113 |  $SUN | Sunoco LP | $329,603 | 0.0% | +0% | 63.6 |
| 114 | — | Ishares S&p 500 Growth Index F - ETF | $265,295 | 0.0% | +0% | — |
| 115 |  $ABBV | AbbVie Inc. | $257,679 | 0.0% | +6% | 72.6 |
| 116 | — | Ishares Core MSCI EAFE ETF - ETF | $254,392 | 0.0% | +0% | — |
| 117 |  $WFC | WELLS FARGO & COMPANY/MN | $231,392 | 0.0% | +0% | 61.8 |
| 118 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $220,920 | 0.0% | NEW | — |
| 119 |  $IAU | ISHARES GOLD TRUST | $207,653 | 0.0% | +0% | — |
| 120 |  $XPOF | Xponential Fitness, Inc. | $207,600 | 0.0% | NEW | 15.6 |
| 121 |  $WMT | Walmart Inc. | $206,813 | 0.0% | NEW | 60.2 |
| 122 |  $SMMT | Summit Therapeutics Inc. | $145,700 | 0.0% | +0% | — |
| 123 |  $FLO | FLOWERS FOODS INC | $81,323 | 0.0% | +0% | 53.1 |
| 124 | — | Mycelx Technologies Corp - COM | $7,905 | 0.0% | +0% | — |
| 125 | — | Puresafe Water Systems Inc - COM | $1 | 0.0% | +0% | — |
New Positions (6)
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