Elser Financial Planning, Inc
13F Reported Value
ⓘ$2.3B
Holdings
124
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
Elser Financial Planning, Inc disclosed 124 positions worth $2.3B in its Form 13F-HR for Q2 2026, led by $MBIN (Merchants Bancorp) at 58.1% of the equity portfolio. During the quarter the fund opened 10 new positions and exited 18 and a full exit from $KO. The portfolio is most concentrated in Financials (58.4% of disclosed assets). All figures are sourced directly from Elser Financial Planning, Inc’s Form 13F-HR filing with the SEC under CIK 2028202.
AI Fund Analysis
Stable
$LLY
$JNJSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
- 55.3#1,258
Quality
$1.3B26,808,625 sh DIMENSIONAL ETF TRUST - CORE FIXE IN ETF
—Quality
$186.5M4,417,313 shDIMENSIONAL ETF TRUST - US CORE EQT MKT
—Quality
$102.9M1,989,838 shDIMENSIONAL ETF TRUST - INTL CORE EQUITY
—Quality
$82.2M2,207,216 shDIMENSIONAL ETF TRUST - US EQUI MARK ETF
—Quality
$75.5M920,864 shDIMENSIONAL ETF TRUST - US MKTWIDE VALUE
—Quality
$48.6M882,671 shDIMENSIONAL ETF TRUST - US SMALL CAP ETF
—Quality
$44.4M539,346 shDIMENSIONAL ETF TRUST - EMERGING MKTS CO
—Quality
$42.2M1,038,515 shDIMENSIONAL ETF TRUST - INTL COR FIX ETF
—Quality
$41.8M779,026 shDIMENSIONAL ETF TRUST - SHOR DUR FIX ETF
—Quality
$38.1M798,092 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
 Merchants Bancorp$MBIN | 55.3#1,258 | $1.3B | 26,808,625 |
| DIMENSIONAL ETF TRUST - CORE FIXE IN ETF | — | $186.5M | 4,417,313 |
| DIMENSIONAL ETF TRUST - US CORE EQT MKT | — | $102.9M | 1,989,838 |
| DIMENSIONAL ETF TRUST - INTL CORE EQUITY | — | $82.2M | 2,207,216 |
| DIMENSIONAL ETF TRUST - US EQUI MARK ETF | — | $75.5M | 920,864 |
| DIMENSIONAL ETF TRUST - US MKTWIDE VALUE | — | $48.6M | 882,671 |
| DIMENSIONAL ETF TRUST - US SMALL CAP ETF | — | $44.4M | 539,346 |
| DIMENSIONAL ETF TRUST - EMERGING MKTS CO | — | $42.2M | 1,038,515 |
| DIMENSIONAL ETF TRUST - INTL COR FIX ETF | — | $41.8M | 779,026 |
| DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF | — | $38.1M | 798,092 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of Elser Financial Planning, Inc's 124 positions.
Showing top 10 of 124 holdings.
Sector Allocation
Financials
$1.3B
Other
$898.2M
Healthcare
$28.1M
Technology
$18.5M
Consumer Discretionary
$5.9M
Industrials
$5.1M
Consumer Staples
$1.5M
Energy
$1.4M
Full Holdings — Elser Financial Planning, Inc (Q2 2026)
All 124 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | $MBIN | Merchants Bancorp | $1.3B | 58.1% | -1% | 55.3 |
| 2 | — | DIMENSIONAL ETF TRUST - CORE FIXE IN ETF | $186.5M | 8.1% | +5% | — |
| 3 | — | DIMENSIONAL ETF TRUST - US CORE EQT MKT | $102.9M | 4.5% | +0% | — |
| 4 | — | DIMENSIONAL ETF TRUST - INTL CORE EQUITY | $82.2M | 3.6% | +2% | — |
| 5 | — | DIMENSIONAL ETF TRUST - US EQUI MARK ETF | $75.5M | 3.3% | -1% | — |
| 6 | — | DIMENSIONAL ETF TRUST - US MKTWIDE VALUE | $48.6M | 2.1% | -1% | — |
| 7 | — | DIMENSIONAL ETF TRUST - US SMALL CAP ETF | $44.4M | 1.9% | -3% | — |
| 8 | — | DIMENSIONAL ETF TRUST - EMERGING MKTS CO | $42.2M | 1.8% | -1% | — |
| 9 | — | DIMENSIONAL ETF TRUST - INTL COR FIX ETF | $41.8M | 1.8% | +10% | — |
| 10 | — | DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF | $38.1M | 1.6% | +3% | — |
| 11 | — | DIMENSIONAL ETF TRUST - US SMALL CAP ETF | $35.8M | 1.6% | +1% | — |
| 12 | — | DIMENSIONAL ETF TRUST - US TARGETED VLU | $25.1M | 1.1% | -3% | — |
| 13 | — | DIMENSIONAL ETF TRUST - US HIGH PROF ETF | $24.6M | 1.1% | +5% | — |
| 14 | $LLY | ELI LILLY & Co | $22.8M | 1.0% | -26% | 87.5 |
| 15 | — | DIMENSIONAL ETF TRUST - WORLD EX US CORE | $18.9M | 0.8% | -1% | — |
| 16 | — | DIMENSIONAL ETF TRUST - US SUSTAINABILTY | $11.3M | 0.5% | +7% | — |
| 17 | — | DIMENSIONAL ETF TRUST - INTERNATIONAL | $10.8M | 0.5% | +3% | — |
| 18 | — | DIMENSIONAL ETF TRUST - GLOBAL REAL EST | $10.2M | 0.4% | -3% | — |
| 19 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $9.6M | 0.4% | +36% | — |
| 20 | — | DIMENSIONAL ETF TRUST - US COR EQU 1 ETF | $8.3M | 0.4% | -1% | — |
| 21 |  $AAPL | Apple Inc. | $7.4M | 0.3% | -7% | 76.4 |
| 22 | — | DIMENSIONAL ETF TRUST - US LARG VALU ETF | $6.9M | 0.3% | +9% | — |
| 23 | — | DIMENSIONAL ETF TRUST - EMGR CRE EQT MNG | $6.7M | 0.3% | -2% | — |
| 24 | — | DIMENSIONAL ETF TRUST - INTL CORE EQT MK | $6.7M | 0.3% | -1% | — |
| 25 | — | ISHARES TR - ESG AWRE 1 5 YR | $6.5M | 0.3% | -5% | — |
| 26 | — | DIMENSIONAL ETF TRUST - EMER MARK SU ETF | $6.2M | 0.3% | -0% | — |
| 27 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | $5.4M | 0.2% | +18% | — |
| 28 | — | SCHWAB STRATEGIC TR - US LRG CAP ETF | $3.9M | 0.2% | -0% | — |
| 29 | — | SCHWAB STRATEGIC TR - US SML CAP ETF | $3.5M | 0.1% | -2% | — |
| 30 | — | SCHWAB STRATEGIC TR - US BRD MKT ETF | $3.0M | 0.1% | +0% | — |
| 31 | — | VANGUARD INDEX FDS - SMALL CP ETF | $3.0M | 0.1% | +23% | — |
| 32 | — | SCHWAB STRATEGIC TR - INTL EQTY ETF | $2.5M | 0.1% | -2% | — |
| 33 |  $JPM | JPMORGAN CHASE & CO | $2.4M | 0.1% | -9% | 70.7 |
| 34 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | $2.3M | 0.1% | -6% | — |
| 35 | — | VANGUARD BD INDEX FDS - VANGUARD ULTRA | $2.2M | 0.1% | -1% | — |
| 36 | $JNJ | JOHNSON & JOHNSON | $2.2M | 0.1% | +0% | 69 |
| 37 |  $NVDA | NVIDIA CORP | $2.2M | 0.1% | -2% | 85.9 |
| 38 |  $COST | COSTCO WHOLESALE CORP /NEW | $2.1M | 0.1% | -6% | 66.2 |
| 39 | — | VANGUARD MUN BD FDS - INTERMEDIATE TRM | $2.0M | 0.1% | +184% | — |
| 40 | — | FIRST TR EXCHANGE-TRADED FD - SHS | $1.9M | 0.1% | +0% | — |
| 41 |  $MSFT | MICROSOFT CORP | $1.9M | 0.1% | -14% | 79.8 |
| 42 |  $BRO | BROWN & BROWN, INC. | $1.9M | 0.1% | -0% | 73.8 |
| 43 |  $AN | AUTONATION, INC. | $1.6M | 0.1% | -18% | 47.8 |
| 44 |  $GOOG | Alphabet Inc. | $1.5M | 0.1% | -5% | 78.2 |
| 45 | — | FIRST TR EXCHANGE-TRADED FD - TECH ALPHADEX | $1.5M | 0.1% | +0% | — |
| 46 |  $NVS | NOVARTIS AG | $1.4M | 0.1% | +0% | — |
| 47 |  $MU | MICRON TECHNOLOGY INC | $1.2M | 0.1% | +2% | 86.2 |
| 48 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | $1.1M | 0.1% | +0% | — |
| 49 | — | SPDR SERIES TRUST - ST STR P500GRW | $1.1M | 0.1% | +6% | — |
| 50 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | $1.1M | 0.1% | +3% | — |
| 51 | — | DIMENSIONAL ETF TRUST - US COR EQU 2 ETF | $1.1M | 0.1% | +1% | — |
| 52 |  $UNP | UNION PACIFIC CORP | $1.0M | 0.0% | -46% | 69.7 |
| 53 |  $INTC | INTEL CORP | $879,181 | 0.0% | +1% | 45.6 |
| 54 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $864,136 | 0.0% | +0% | — |
| 55 |  $CAT | CATERPILLAR INC | $849,790 | 0.0% | -38% | 66.5 |
| 56 |  $APO | Apollo Global Management, Inc. | $836,991 | 0.0% | -3% | 52.1 |
| 57 | — | ISHARES TR - PFD AND INCM SEC | $778,654 | 0.0% | +94% | — |
| 58 | — | DIMENSIONAL ETF TRUST - INTERNATNAL VAL | $773,837 | 0.0% | +0% | — |
| 59 | — | VANGUARD INDEX FDS - VALUE ETF | $762,101 | 0.0% | +1% | — |
| 60 |  $NSC | NORFOLK SOUTHERN CORP | $742,118 | 0.0% | +0% | 63.2 |
| 61 |  $ABBV | AbbVie Inc. | $678,434 | 0.0% | +3% | 72.6 |
| 62 |  $ORCL | ORACLE CORP | $669,880 | 0.0% | +1% | 66.2 |
| 63 | — | VANGUARD WORLD FD - INF TECH ETF | $658,794 | 0.0% | +700% | — |
| 64 |  $PG | PROCTER & GAMBLE Co | $657,071 | 0.0% | -7% | 64.6 |
| 65 | — | SCHWAB STRATEGIC TR - EMRG MKTEQ ETF | $630,527 | 0.0% | -2% | — |
| 66 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | $608,959 | 0.0% | -1% | — |
| 67 | — | VANGUARD INDEX FDS - TOTAL STK MKT | $601,728 | 0.0% | +9% | — |
| 68 |  $CSCO | CISCO SYSTEMS, INC. | $598,049 | 0.0% | +3% | 70.3 |
| 69 |  $BITW | Bitwise 10 Crypto Index ETF | $596,056 | 0.0% | +0% | — |
| 70 | — | ISHARES INC - MSCI EMRG CHN | $592,931 | 0.0% | -1% | — |
| 71 | — | VANGUARD WELLINGTON FD - SHORT TRM TAX EX | $569,160 | 0.0% | +42% | — |
| 72 | — | FIRST TR EXCHANGE-TRADED FD - CONSUMR DISCRE | $553,334 | 0.0% | +0% | — |
| 73 | — | ISHARES TR - CORE S&P500 ETF | $548,936 | 0.0% | +7% | — |
| 74 |  $CSX | CSX CORP | $544,741 | 0.0% | +0% | 65.2 |
| 75 | — | AMERICAN CENTY ETF TR - AVANTIS CORE FI | $536,881 | 0.0% | NEW | — |
| 76 |  $TSM | TAIWAN SEMICONDUCTOR MANUFACTURING CO LTD | $516,253 | 0.0% | +2% | — |
| 77 |  $QQQ | INVESCO QQQ TRUST, SERIES 1 | $497,933 | 0.0% | +0% | — |
| 78 |  $PEP | PEPSICO INC | $457,652 | 0.0% | +0% | 63.4 |
| 79 |  $XOM.R34088 | EXXON MOBIL CORP | $435,260 | 0.0% | -5% | 57.9 |
| 80 |  $CL | COLGATE PALMOLIVE CO | $419,803 | 0.0% | -1% | 61.3 |
| 81 |  $UNH | UNITEDHEALTH GROUP INC | $415,630 | 0.0% | +18% | 62.7 |
| 82 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | $410,940 | 0.0% | +12% | — |
| 83 |  $TXN | TEXAS INSTRUMENTS INC | $408,952 | 0.0% | +1% | 73.4 |
| 84 |  $LOW | LOWES COMPANIES INC | $401,292 | 0.0% | +2% | 60.8 |
| 85 |  $R | RYDER SYSTEM INC | $399,875 | 0.0% | +0% | 57.8 |
| 86 |  $CVX | CHEVRON CORP | $392,101 | 0.0% | -46% | 62.8 |
| 87 | — | DIMENSIONAL ETF TRUST - WORLD EQUITY ETF | $391,160 | 0.0% | +2% | — |
| 88 |  $SYK | STRYKER CORP | $389,142 | 0.0% | -0% | 72.1 |
| 89 |  $GLD | SPDR GOLD TRUST | $384,220 | 0.0% | +0% | — |
| 90 | — | VANGUARD CALIF TAX FREE FDS - TAX EXEMPT BD FD | $378,457 | 0.0% | -17% | — |
| 91 |  $ALLE | Allegion plc | $365,873 | 0.0% | -37% | — |
| 92 |  $NEE | NEXTERA ENERGY INC | $353,011 | 0.0% | -0% | 64.6 |
| 93 | — | DIMENSIONAL ETF TRUST - ULTR FIX INC ETF | $352,870 | 0.0% | +0% | — |
| 94 | — | VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US | $343,036 | 0.0% | -2% | — |
| 95 |  $AME | AMETEK INC/ | $341,575 | 0.0% | NEW | 69.7 |
| 96 | — | SCHWAB STRATEGIC TR - US REIT ETF | $338,995 | 0.0% | -5% | — |
| 97 |  $TSLA | Tesla, Inc. | $329,757 | 0.0% | +6% | 53.9 |
| 98 | — | ISHARES TR - MSCI EAFE ETF | $328,572 | 0.0% | +0% | — |
| 99 |  $QCOM | QUALCOMM INC/DE | $321,535 | 0.0% | +7% | 70.5 |
| 100 |  $MAR | MARRIOTT INTERNATIONAL INC /MD/ | $317,225 | 0.0% | +0% | 61.7 |
| 101 |  $META | Meta Platforms, Inc. | $313,476 | 0.0% | -48% | 79.6 |
| 102 | — | FIDELITY GREENWOOD STREET TR - HEDGED EQTY ETF | $312,308 | 0.0% | +0% | — |
| 103 |  $WMT | Walmart Inc. | $287,001 | 0.0% | -53% | 60.2 |
| 104 |  $EPD | ENTERPRISE PRODUCTS PARTNERS L.P. | $275,259 | 0.0% | +0% | 61.4 |
| 105 |  $PH | Parker-Hannifin Corp | $266,049 | 0.0% | +1% | 65.8 |
| 106 |  $MPLX | MPLX LP | $264,019 | 0.0% | +0% | 70 |
| 107 |  $CBSH | COMMERCE BANCSHARES INC /MO/ | $261,723 | 0.0% | +0% | 59.1 |
| 108 |  $MRK | Merck & Co., Inc. | $256,754 | 0.0% | -40% | 59.9 |
| 109 |  $MCD | MCDONALDS CORP | $254,048 | 0.0% | -2% | 69 |
| 110 |  $TJX | TJX COMPANIES INC /DE/ | $253,914 | 0.0% | +2% | 68.7 |
| 111 |  $RTX | RTX Corp | $242,665 | 0.0% | -5% | 73.2 |
| 112 |  $ETN | Eaton Corp plc | $242,462 | 0.0% | NEW | — |
| 113 |  $V | VISA INC. | $240,163 | 0.0% | NEW | 82.9 |
| 114 |  $LMT | LOCKHEED MARTIN CORP | $238,585 | 0.0% | +2% | 65.6 |
| 115 |  $HD | HOME DEPOT, INC. | $238,064 | 0.0% | -6% | 60.3 |
| 116 |  $MA | Mastercard Inc | $237,797 | 0.0% | +3% | 85.1 |
| 117 | — | VANGUARD INDEX FDS - MID CAP ETF | $235,506 | 0.0% | NEW | — |
| 118 | — | VANGUARD WORLD FD - INDUSTRIAL ETF | $232,805 | 0.0% | +0% | — |
| 119 |  $EXR | Extra Space Storage Inc. | $224,198 | 0.0% | +0% | 64.3 |
| 120 |  $PWR | QUANTA SERVICES, INC. | $217,452 | 0.0% | NEW | 72.1 |
| 121 |  $XYZ | Block, Inc. | $216,428 | 0.0% | NEW | 51.8 |
| 122 | — | VANGUARD WHITEHALL FDS - INTL HIGH ETF | $213,653 | 0.0% | NEW | — |
| 123 | — | VANGUARD STAR FDS - VG TL INTL STK F | $212,732 | 0.0% | NEW | — |
| 124 | — | SPDR SERIES TRUST - ST SHOR CORP ETF | $208,209 | 0.0% | NEW | — |
New Positions (10)
$AME AMETEK INC/$341,575$ETN Eaton Corp plc$242,462$V VISA INC.$240,163$PWR QUANTA SERVICES, INC.$217,452$XYZ Block, Inc.$216,428Exited Positions (18)
$KO COCA COLA CO
$FORA Forian Inc.
$WPM Wheaton Precious Metals Corp.
$TT Trane Technologies plc
$T AT&T INC.
$GEV GE Vernova Inc.
$SHEL Shell plc
$KR KROGER CO
$BAC BANK OF AMERICA CORP /DE/
$ELV Elevance Health, Inc.
$PFE PFIZER INC
$ABT ABBOTT LABORATORIES
$CTVA Corteva, Inc.
$LBRDA Liberty Broadband CorpBrowse Top Institutional Investors
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