Willis Investment Counsel
13F Reported Value
ⓘ$1.8B
Holdings
123
Latest Filing
2026-03-31
Filing Quarter
Q1 2026
Portfolio Overview
Willis Investment Counsel disclosed 123 positions worth $1.8B in its Form 13F-HR for Q1 2026, led by $JNJ (JOHNSON & JOHNSON) at 3.9% of the equity portfolio, followed by $CSCO and $LMT. During the quarter the fund opened 5 new positions and exited 12 — including a new stake in $SPGI and a full exit from $WMT. The portfolio is most concentrated in Technology (25.2% of disclosed assets). All figures are sourced directly from Willis Investment Counsel’s Form 13F-HR filing with the SEC under CIK 1310929.
AI Fund Analysis
Stable
$JNJ
$CSCO
$LMT
$TXN
$CB
$FTNT
$JKHY
$TTC
$VRSNSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q1 2026
Click any card to unlockTop Holdings
- 72.8#214
Quality
$70.7M289,418 sh - 72.3#231
Quality
$64.7M834,057 sh - 65.0#601
Quality
$55.1M91,239 sh - 70.4
Quality
$51.8M266,644 sh - —
Quality
$50.1M153,791 sh - 69.0
Quality
$48.2M1,717,937 sh - 83.7
Quality
$42.0M113,434 sh - 75.1
Quality
$40.3M437,030 sh - 61.8
Quality
$39.0M229,781 sh - —
Quality
$38.6M194,798 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| JOHNSON & JOHNSON$JNJ | 72.8#214 | $70.7M | 289,418 |
| CISCO SYSTEMS, INC.$CSCO | 72.3#231 | $64.7M | 834,057 |
| LOCKHEED MARTIN CORP$LMT | 65.0#601 | $55.1M | 91,239 |
| TEXAS INSTRUMENTS INC$TXN | 70.4 | $51.8M | 266,644 |
| Chubb Ltd$CB | — | $50.1M | 153,791 |
 PFIZER INC$PFE | 69.0 | $48.2M | 1,717,937 |
 MICROSOFT CORP$MSFT | 83.7 | $42.0M | 113,434 |
 PAYCHEX INC$PAYX | 75.1 | $40.3M | 437,030 |
 EXXON MOBIL CORP$XOM | 61.8 | $39.0M | 229,781 |
 Accenture plc$ACN | — | $38.6M | 194,798 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of Willis Investment Counsel's 123 positions.
Showing top 10 of 123 holdings.
Sector Allocation
Technology
$461.3M
Healthcare
$348.9M
Industrials
$233.7M
Consumer Discretionary
$179.7M
Financials
$159.4M
Energy
$145.8M
Consumer Staples
$104.8M
Utilities
$63.9M
Full Holdings — Willis Investment Counsel (Q1 2026)
All 123 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | $JNJ | JOHNSON & JOHNSON | $70.7M | 3.9% | -21% | 72.8 |
| 2 | $CSCO | CISCO SYSTEMS, INC. | $64.7M | 3.5% | +0% | 72.3 |
| 3 | $LMT | LOCKHEED MARTIN CORP | $55.1M | 3.0% | -3% | 65 |
| 4 | $TXN | TEXAS INSTRUMENTS INC | $51.8M | 2.8% | +0% | 70.4 |
| 5 | $CB | Chubb Ltd | $50.1M | 2.7% | +0% | — |
| 6 | $PFE | PFIZER INC | $48.2M | 2.6% | +0% | 69 |
| 7 | $MSFT | MICROSOFT CORP | $42.0M | 2.3% | +0% | 83.7 |
| 8 | $PAYX | PAYCHEX INC | $40.3M | 2.2% | +34% | 75.1 |
| 9 | $XOM | EXXON MOBIL CORP | $39.0M | 2.1% | +0% | 61.8 |
| 10 | $ACN | Accenture plc | $38.6M | 2.1% | +1% | — |
| 11 |  $MRK | Merck & Co., Inc. | $37.7M | 2.1% | +0% | 70.9 |
| 12 |  $HSY | HERSHEY CO | $37.6M | 2.0% | +0% | 59.4 |
| 13 |  $PEP | PEPSICO INC | $35.6M | 1.9% | +0% | 62.7 |
| 14 |  $HD | HOME DEPOT, INC. | $35.4M | 1.9% | +0% | 69.2 |
| 15 |  $CAT | CATERPILLAR INC | $35.2M | 1.9% | -38% | 67.8 |
| 16 |  $COP | CONOCOPHILLIPS | $34.0M | 1.9% | +0% | 74.8 |
| 17 |  $MDT | Medtronic plc | $34.0M | 1.9% | -1% | — |
| 18 |  $AFL | AFLAC INC | $33.2M | 1.8% | +0% | 60.3 |
| 19 |  $TSCO | TRACTOR SUPPLY CO /DE/ | $31.0M | 1.7% | +1% | 60.7 |
| 20 |  $PG | PROCTER & GAMBLE Co | $30.3M | 1.6% | -0% | 72.9 |
| 21 |  $ADP | AUTOMATIC DATA PROCESSING INC | $30.2M | 1.6% | +73% | 77.9 |
| 22 |  $DGX | QUEST DIAGNOSTICS INC | $29.7M | 1.6% | +0% | 69.1 |
| 23 |  $T | AT&T INC. | $29.4M | 1.6% | +0% | 71.9 |
| 24 |  $SNY | Sanofi | $29.1M | 1.6% | +0% | — |
| 25 |  $GNRC | GENERAC HOLDINGS INC. | $28.4M | 1.6% | +2% | 58.2 |
| 26 |  $VZ | VERIZON COMMUNICATIONS INC | $28.1M | 1.5% | +2% | 71.6 |
| 27 |  $AAPL | Apple Inc. | $27.7M | 1.5% | -0% | 76.1 |
| 28 |  $ETN | Eaton Corp plc | $27.6M | 1.5% | +0% | — |
| 29 |  $AEP | AMERICAN ELECTRIC POWER CO INC | $26.7M | 1.5% | +0% | 75.4 |
| 30 |  $MCD | MCDONALDS CORP | $26.4M | 1.4% | +0% | 73.9 |
| 31 |  $VLO | VALERO ENERGY CORP/TX | $25.8M | 1.4% | +0% | 51.4 |
| 32 |  $SHEL | Shell plc | $25.8M | 1.4% | +0% | — |
| 33 |  $DRI | DARDEN RESTAURANTS INC | $24.0M | 1.3% | +0% | 68.6 |
| 34 |  $CLX | CLOROX CO /DE/ | $23.8M | 1.3% | +12% | 63.5 |
| 35 |  $BHP | BHP Group Ltd | $22.9M | 1.3% | -34% | — |
| 36 |  $JPM | JPMORGAN CHASE & CO | $22.9M | 1.3% | +0% | 35.6 |
| 37 |  $GD | GENERAL DYNAMICS CORP | $22.9M | 1.3% | +0% | 73 |
| 38 |  $KEYS | Keysight Technologies, Inc. | $22.9M | 1.3% | +0% | 72.3 |
| 39 |  $DUK | Duke Energy CORP | $21.0M | 1.1% | +0% | 64 |
| 40 |  $CVX | CHEVRON CORP | $20.7M | 1.1% | +0% | 54.7 |
| 41 |  $ABT | ABBOTT LABORATORIES | $20.5M | 1.1% | +0% | 67 |
| 42 |  $MMM | 3M CO | $19.8M | 1.1% | +0% | 60.7 |
| 43 |  $LOW | LOWES COMPANIES INC | $19.7M | 1.1% | +0% | 63.5 |
| 44 |  $DE | DEERE & CO | $19.3M | 1.1% | +0% | 57.4 |
| 45 |  $EMR | EMERSON ELECTRIC CO | $18.3M | 1.0% | +0% | 65.9 |
| 46 |  $GWW | W.W. GRAINGER, INC. | $18.2M | 1.0% | +1% | 69.5 |
| 47 | — | Vanguard Small Cap Value ETF | $18.2M | 1.0% | +6% | — |
| 48 |  $AXP | AMERICAN EXPRESS CO | $17.3M | 0.9% | +1% | 73.2 |
| 49 |  $LH | LABCORP HOLDINGS INC. | $17.2M | 0.9% | -1% | 54.8 |
| 50 |  $ZTS | Zoetis Inc. | $16.5M | 0.9% | +34% | 72.6 |
| 51 | $FTNT | Fortinet, Inc. | $16.0M | 0.9% | +1% | 78.1 |
| 52 |  $WM | WASTE MANAGEMENT INC | $15.8M | 0.9% | -0% | 70.7 |
| 53 |  $IVZ | Invesco Ltd. | $15.5M | 0.8% | +23% | — |
| 54 |  $HUBB | HUBBELL INC | $13.6M | 0.7% | +1% | 68.7 |
| 55 |  $LLY | ELI LILLY & Co | $13.6M | 0.7% | -29% | 89.3 |
| 56 |  $ADBE | ADOBE INC. | $13.2M | 0.7% | +33% | 80.4 |
| 57 |  $MA | Mastercard Inc | $12.5M | 0.7% | +1% | 81.7 |
| 58 |  $NVDA | NVIDIA CORP | $12.0M | 0.7% | -37% | 90.2 |
| 59 |  $GOOG | Alphabet Inc. | $11.7M | 0.6% | -22% | 80.2 |
| 60 |  $WAT | WATERS CORP /DE/ | $9.9M | 0.5% | +1% | 69.9 |
| 61 |  $FDS | FACTSET RESEARCH SYSTEMS INC | $9.3M | 0.5% | +86% | 67.9 |
| 62 |  $META | Meta Platforms, Inc. | $9.1M | 0.5% | -8% | 80.9 |
| 63 |  $AMAT | APPLIED MATERIALS INC /DE | $9.0M | 0.5% | -57% | 74.8 |
| 64 |  $UPS | UNITED PARCEL SERVICE INC | $8.8M | 0.5% | -58% | 58.2 |
| 65 |  $ROST | ROSS STORES, INC. | $8.3M | 0.5% | -47% | 71.5 |
| 66 |  $SHW | SHERWIN WILLIAMS CO | $7.7M | 0.4% | +1% | 65.3 |
| 67 |  $STRL | STERLING INFRASTRUCTURE, INC. | $6.6M | 0.4% | +5% | 73.3 |
| 68 |  $SPGI | S&P Global Inc. | $5.8M | 0.3% | NEW | 79.4 |
| 69 |  $INTU | INTUIT INC. | $5.6M | 0.3% | NEW | 82 |
| 70 |  $MEDP | Medpace Holdings, Inc. | $4.9M | 0.3% | +5% | 77.4 |
| 71 |  $DCI | DONALDSON Co INC | $4.7M | 0.3% | +5% | 64.7 |
| 72 |  $GIL | Gildan Activewear Inc. | $4.6M | 0.3% | +6% | — |
| 73 |  $FTDR | Frontdoor, Inc. | $4.2M | 0.2% | +5% | 68.4 |
| 74 |  $LOGI | LOGITECH INTERNATIONAL S.A. | $4.1M | 0.2% | +6% | — |
| 75 |  $LQDT | LIQUIDITY SERVICES INC | $4.0M | 0.2% | +6% | 63.8 |
| 76 |  $NRC | NRC HEALTH | $3.8M | 0.2% | +23% | 46.1 |
| 77 |  $MSM | MSC INDUSTRIAL DIRECT CO INC | $3.7M | 0.2% | +6% | 50.8 |
| 78 |  $AOS | SMITH A O CORP | $3.2M | 0.2% | +5% | 66.7 |
| 79 |  $UI | Ubiquiti Inc. | $3.1M | 0.2% | +8% | 83.1 |
| 80 |  $QLYS | QUALYS, INC. | $3.0M | 0.2% | +6% | 73.4 |
| 81 | $JKHY | JACK HENRY & ASSOCIATES INC | $2.9M | 0.2% | +5% | 72.8 |
| 82 |  $PAYC | Paycom Software, Inc. | $2.9M | 0.2% | +6% | 69.8 |
| 83 |  $EVTC | EVERTEC, Inc. | $2.7M | 0.1% | +5% | 68.1 |
| 84 | $TTC | TORO CO | $2.6M | 0.1% | +6% | 69.5 |
| 85 |  $LAMR | LAMAR ADVERTISING CO/NEW | $2.5M | 0.1% | +6% | 67.8 |
| 86 | $VRSN | VERISIGN INC/CA | $2.2M | 0.1% | +6% | 71.6 |
| 87 |  $ZBRA | ZEBRA TECHNOLOGIES CORP | $2.1M | 0.1% | +7% | 65.9 |
| 88 |  $AVY | Avery Dennison Corp | $1.8M | 0.1% | +7% | 62.9 |
| 89 |  $HXL | HEXCEL CORP /DE/ | $1.7M | 0.1% | -49% | 50.5 |
| 90 |  $JBTM | JBT MAREL Corp | $1.5M | 0.1% | +9% | 55.7 |
| 91 |  $DLB | Dolby Laboratories, Inc. | $1.2M | 0.1% | +7% | 65.7 |
| 92 |  $ALGN | ALIGN TECHNOLOGY INC | $1.1M | 0.1% | +7% | 58.2 |
| 93 | — | iShares Core S&P MID-CAP ETF | $1.1M | 0.1% | +0% | — |
| 94 |  $KO | COCA COLA CO | $966,443 | 0.1% | +0% | 74 |
| 95 |  $TECH | BIO-TECHNE Corp | $904,203 | 0.1% | +7% | 59.6 |
| 96 |  $PAR | PAR TECHNOLOGY CORP | $861,051 | 0.1% | +0% | 37.1 |
| 97 | — | Vanguard Mid-Cap Etf | $737,191 | 0.0% | +0% | — |
| 98 |  $VENU | Venu Holding Corp | $723,675 | 0.0% | +108% | 11.2 |
| 99 | — | Vanguard S&P 500 ETF | $700,926 | 0.0% | +47% | — |
| 100 |  $MXCT | MAXCYTE, INC. | $606,087 | 0.0% | +0% | 16.7 |
| 101 | — | IShares S&P 100 | $526,088 | 0.0% | +0% | — |
| 102 |  $QXO | QXO, Inc. | $485,112 | 0.0% | +25% | 53.5 |
| 103 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $468,997 | 0.0% | +0% | 66.7 |
| 104 |  $SO | SOUTHERN CO | $429,224 | 0.0% | +0% | 65.1 |
| 105 |  $WT | WisdomTree, Inc. | $422,387 | 0.0% | -3% | 62.9 |
| 106 | — | Vanguard Total Stock Market Et | $414,882 | 0.0% | +0% | — |
| 107 |  $GLW | CORNING INC /NY | $374,733 | 0.0% | +0% | 72.7 |
| 108 |  $GOOGL | Alphabet Inc. | $370,336 | 0.0% | +0% | 80.2 |
| 109 |  $SUN | Sunoco LP | $317,249 | 0.0% | +0% | 64.8 |
| 110 |  $AMZN | AMAZON COM INC | $280,123 | 0.0% | +0% | 74.6 |
| 111 |  $TG | TREDEGAR CORP | $278,250 | 0.0% | NEW | — |
| 112 |  $IAU | ISHARES GOLD TRUST | $242,440 | 0.0% | +0% | — |
| 113 | — | Ishares Core MSCI EAFE ETF | $238,456 | 0.0% | +0% | — |
| 114 |  $MU | MICRON TECHNOLOGY INC | $229,731 | 0.0% | NEW | 88.4 |
| 115 |  $MCK | MCKESSON CORP | $227,009 | 0.0% | +0% | 63.7 |
| 116 |  $MUR | MURPHY OIL CORP | $222,956 | 0.0% | NEW | 46.4 |
| 117 |  $WFC | WELLS FARGO & COMPANY/MN | $222,908 | 0.0% | +0% | — |
| 118 | — | Ishares S&p 500 Growth Index F | $218,189 | 0.0% | +0% | — |
| 119 |  $ABBV | AbbVie Inc. | $209,660 | 0.0% | -9% | 59.3 |
| 120 |  $SMMT | Summit Therapeutics Inc. | $189,600 | 0.0% | -4% | — |
| 121 |  $FLO | FLOWERS FOODS INC | $83,896 | 0.0% | +0% | 57.2 |
| 122 | — | Mycelx Technologies Corp | $6,079 | 0.0% | +0% | — |
| 123 | — | Puresafe Water Systems Inc | $1 | 0.0% | +0% | — |
New Positions (5)
Exited Positions (12)
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