BOYAR ASSET MANAGEMENT INC.
13F Reported Value
ⓘ$175.7M
Holdings
78
Latest Filing
2026-03-31
Filing Quarter
Q1 2026
Portfolio Overview
BOYAR ASSET MANAGEMENT INC. disclosed 78 positions worth $175.7M in its Form 13F-HR for Q1 2026, led by $MSFT (MICROSOFT CORP) at 8.7% of the equity portfolio, followed by $JPM and $AMP. During the quarter the fund opened 7 new positions and exited 4 — including a new stake in $CRM and a full exit from $UNF. The portfolio is most concentrated in Financials (26.5% of disclosed assets). All figures are sourced directly from BOYAR ASSET MANAGEMENT INC.’s Form 13F-HR filing with the SEC under CIK 1218254.
AI Fund Analysis
DiversifyingSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q1 2026
Click any card to unlockTop Holdings
- 83.7#15
Quality
$15.3M41,435 sh - 35.6#2,134
Quality
$13.8M46,944 sh - 70.2#323
Quality
$8.8M19,706 sh - 69.2
Quality
$8.4M25,506 sh - 46.5
Quality
$8.1M25,102 sh - 68.4
Quality
$7.9M161,277 sh - 79.3
Quality
$7.7M107,531 sh - 36.7
Quality
$5.6M47,559 sh - 72.3
Quality
$4.9M63,060 sh - 80.2
Quality
$4.6M15,906 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
 MICROSOFT CORP$MSFT | 83.7#15 | $15.3M | 41,435 |
 JPMORGAN CHASE & CO$JPM | 35.6#2,134 | $13.8M | 46,944 |
 AMERIPRISE FINANCIAL INC$AMP | 70.2#323 | $8.8M | 19,706 |
 HOME DEPOT, INC.$HD | 69.2 | $8.4M | 25,506 |
 Madison Square Garden Sports Corp.$MSGS | 46.5 | $8.1M | 25,102 |
 BANK OF AMERICA CORP /DE/$BAC | 68.4 | $7.9M | 161,277 |
 Uber Technologies, Inc$UBER | 79.3 | $7.7M | 107,531 |
 Bank of New York Mellon Corp$__PARK_1390777 | 36.7 | $5.6M | 47,559 |
 CISCO SYSTEMS, INC.$CSCO | 72.3 | $4.9M | 63,060 |
 Alphabet Inc.$GOOG | 80.2 | $4.6M | 15,906 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of BOYAR ASSET MANAGEMENT INC.'s 78 positions.
Showing top 10 of 78 holdings.
Sector Allocation
Financials
$46.5M
Technology
$40.5M
Communication Services
$28.3M
Consumer Discretionary
$20.9M
Healthcare
$17.0M
Industrials
$9.2M
Consumer Staples
$5.3M
Materials
$4.1M
Full Holdings — BOYAR ASSET MANAGEMENT INC. (Q1 2026)
All 78 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | $MSFT | MICROSOFT CORP | $15.3M | 8.7% | +2% | 83.7 |
| 2 | $JPM | JPMORGAN CHASE & CO | $13.8M | 7.9% | +1% | 35.6 |
| 3 | $AMP | AMERIPRISE FINANCIAL INC | $8.8M | 5.0% | +3% | 70.2 |
| 4 | $HD | HOME DEPOT, INC. | $8.4M | 4.8% | +4% | 69.2 |
| 5 | $MSGS | Madison Square Garden Sports Corp. | $8.1M | 4.6% | +20% | 46.5 |
| 6 | $BAC | BANK OF AMERICA CORP /DE/ | $7.9M | 4.5% | +13% | 68.4 |
| 7 | $UBER | Uber Technologies, Inc | $7.7M | 4.4% | +22% | 79.3 |
| 8 | $__PARK_1390777 | Bank of New York Mellon Corp | $5.6M | 3.2% | -2% | 36.7 |
| 9 | $CSCO | CISCO SYSTEMS, INC. | $4.9M | 2.8% | +18% | 72.3 |
| 10 | $GOOG | Alphabet Inc. | $4.6M | 2.6% | +41% | 80.2 |
| 11 |  $SPHR | Sphere Entertainment Co. | $4.4M | 2.5% | +9% | 50.3 |
| 12 |  $MSGE | Madison Square Garden Entertainment Corp. | $4.0M | 2.3% | +38% | 64.1 |
| 13 |  $JNJ | JOHNSON & JOHNSON | $4.0M | 2.3% | -1% | 72.8 |
| 14 |  $MDT | Medtronic plc | $3.9M | 2.2% | +624% | — |
| 15 |  $BATRA | Atlanta Braves Holdings, Inc. | $3.3M | 1.9% | +55% | 30.8 |
| 16 |  $CCZ | COMCAST CORP | $2.9M | 1.7% | +23% | 70.4 |
| 17 |  $DIS | Walt Disney Co | $2.9M | 1.6% | -1% | 68.9 |
| 18 |  $PFE | PFIZER INC | $2.8M | 1.6% | +9% | 69 |
| 19 |  $MAR | MARRIOTT INTERNATIONAL INC /MD/ | $2.7M | 1.5% | +0% | 65.9 |
| 20 |  $MDLZ | Mondelez International, Inc. | $2.6M | 1.5% | -0% | 53.9 |
| 21 |  $SMG | SCOTTS MIRACLE-GRO CO | $2.4M | 1.4% | +40% | 74.9 |
| 22 |  $MWA | Mueller Water Products, Inc. | $2.3M | 1.3% | +41% | 64.7 |
| 23 |  $MKL | MARKEL GROUP INC. | $2.2M | 1.3% | +62% | 68.2 |
| 24 |  $CALY | Callaway Golf Co | $2.1M | 1.2% | +39% | 34.1 |
| 25 |  $BRK.B | BERKSHIRE HATHAWAY INC | $2.0M | 1.2% | +132% | 64.5 |
| 26 |  $SSNC | SS&C Technologies Holdings Inc | $1.8M | 1.0% | +38% | 67.2 |
| 27 |  $C | CITIGROUP INC | $1.7M | 0.9% | -7% | 54.8 |
| 28 |  $MCD | MCDONALDS CORP | $1.6M | 0.9% | -3% | 73.9 |
| 29 |  $GPN | GLOBAL PAYMENTS INC | $1.6M | 0.9% | +97% | 42.9 |
| 30 |  $KO | COCA COLA CO | $1.5M | 0.8% | -3% | 74 |
| 31 |  $UPS | UNITED PARCEL SERVICE INC | $1.5M | 0.8% | -0% | 58.2 |
| 32 |  $CRM | Salesforce, Inc. | $1.4M | 0.8% | NEW | 75.2 |
| 33 |  $SYY | SYSCO CORP | $1.4M | 0.8% | -2% | 58.4 |
| 34 |  $MRK | Merck & Co., Inc. | $1.3M | 0.8% | +81% | 70.9 |
| 35 |  $CB | Chubb Ltd | $1.3M | 0.8% | +81% | — |
| 36 |  $AXP | AMERICAN EXPRESS CO | $1.3M | 0.7% | -0% | 73.2 |
| 37 |  $HHH | Howard Hughes Holdings Inc. | $1.3M | 0.7% | +92% | 38.4 |
| 38 |  $WM | WASTE MANAGEMENT INC | $1.3M | 0.7% | -7% | 70.7 |
| 39 |  $KVUE | Kenvue Inc. | $1.2M | 0.7% | -5% | 60.2 |
| 40 |  $GD | GENERAL DYNAMICS CORP | $1.1M | 0.7% | +166% | 73 |
| 41 |  $BR | BROADRIDGE FINANCIAL SOLUTIONS, INC. | $1.1M | 0.7% | +0% | 77.6 |
| 42 |  $CVS | CVS HEALTH Corp | $1.1M | 0.6% | -8% | 51.3 |
| 43 | — | IAC INC | $1.1M | 0.6% | +117% | — |
| 44 |  $COO | COOPER COMPANIES, INC. | $1.1M | 0.6% | +95% | 55.8 |
| 45 |  $GOLF | Acushnet Holdings Corp. | $1.0M | 0.6% | -5% | 57.1 |
| 46 |  $BMY | BRISTOL MYERS SQUIBB CO | $1.0M | 0.6% | -0% | 70.1 |
| 47 |  $QSR | Restaurant Brands International Inc. | $973,485 | 0.6% | NEW | 71.2 |
| 48 |  $TGT | TARGET CORP | $924,467 | 0.5% | -2% | 53.1 |
| 49 |  $LH | LABCORP HOLDINGS INC. | $910,356 | 0.5% | -8% | 54.8 |
| 50 |  $NWSA | NEWS CORP | $908,898 | 0.5% | +137% | 62.4 |
| 51 |  $TRIP | TripAdvisor, Inc. | $903,765 | 0.5% | +36% | 51.5 |
| 52 |  $MTCH | Match Group, Inc. | $870,414 | 0.5% | -13% | 66.4 |
| 53 |  $MGM | MGM Resorts International | $808,817 | 0.5% | +7% | 48 |
| 54 |  $GEHC | GE HealthCare Technologies Inc. | $808,654 | 0.5% | +108% | 58.2 |
| 55 |  $AAPL | Apple Inc. | $779,389 | 0.4% | +0% | 76.1 |
| 56 |  $INTC | INTEL CORP | $760,782 | 0.4% | -5% | 41.5 |
| 57 |  $EBAY | EBAY INC | $733,099 | 0.4% | +0% | 69.3 |
| 58 |  $FWONA | Liberty Media Corp | $728,799 | 0.4% | +13% | 51 |
| 59 |  $KNF | Knife River Corp | $723,256 | 0.4% | NEW | 45.8 |
| 60 |  $GLW | CORNING INC /NY | $706,364 | 0.4% | -35% | 72.7 |
| 61 |  $GXO | GXO Logistics, Inc. | $614,371 | 0.3% | +194% | 51.9 |
| 62 |  $VZ | VERIZON COMMUNICATIONS INC | $609,475 | 0.3% | +25% | 71.6 |
| 63 |  $GOOGL | Alphabet Inc. | $560,524 | 0.3% | -2% | 80.2 |
| 64 |  $CFR | CULLEN/FROST BANKERS, INC. | $533,515 | 0.3% | NEW | 66.5 |
| 65 |  $ABNB | Airbnb, Inc. | $514,465 | 0.3% | NEW | 70.1 |
| 66 |  $TSQ | Townsquare Media, Inc. | $471,177 | 0.3% | +136% | 39.3 |
| 67 |  $CARR | CARRIER GLOBAL Corp | $468,781 | 0.3% | NEW | 61.5 |
| 68 |  $L | LOEWS CORP | $453,218 | 0.3% | -9% | 75.2 |
| 69 |  $NDAQ | NASDAQ, INC. | $415,621 | 0.2% | +0% | 78.5 |
| 70 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $397,837 | 0.2% | +0% | 66.7 |
| 71 |  $KLAC | KLA CORP | $390,189 | 0.2% | +0% | 84.4 |
| 72 |  $SO | SOUTHERN CO | $266,878 | 0.1% | +0% | 65.1 |
| 73 |  $SCHW | SCHWAB CHARLES CORP | $263,614 | 0.1% | -3% | 77.2 |
| 74 |  $AIG | AMERICAN INTERNATIONAL GROUP, INC. | $259,387 | 0.1% | +0% | 59.5 |
| 75 |  $WSO | WATSCO INC | $212,090 | 0.1% | NEW | 58.9 |
| 76 |  $KMB | KIMBERLY CLARK CORP | $207,410 | 0.1% | +0% | 61.7 |
| 77 |  $WEN | Wendy's Co | $178,910 | 0.1% | -0% | 54.6 |
| 78 |  $CNDT | CONDUENT Inc | $32,616 | 0.0% | -0% | 30 |
New Positions (7)
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