MOGY JOEL R INVESTMENT COUNSEL INC
Sector Allocation
- Technology60.8%$1.1B
- Financials10.3%$192.6M
- Healthcare9.6%$179.9M
- Consumer Discretionary8.9%$165.6M
- Consumer Staples5.8%$108.2M
- Other1.9%$36.3M
- Communication Services1.2%$22.9M
- Industrials0.7%$12.3M
- Energy0.3%$6.0M
- Real Estate0.3%$5.0M
AUM History
13fpro.ai/research/fund/mogy-joel-r-investment-counsel-inc-1126735
Conviction and streaks
Concentrating · top 10 = 68.6%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q3 2026
NVDA
$291.1MAAPL
$195.7MMSFT
$147.2MPANW
$121.4MGOOG
$111.8MGOOGL
$104.7MCOST
$88.6MAMZN
$87.0MMETA
$68.4MV
$66.2MBRK.B
$64.3MLLY
$46.0MIDXX
$44.6MCRM
$40.8MISRG
$28.4MSYK
$27.1MMA
$21.8MORLY
$21.8MNFLX
$19.4MAZO
$17.4M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/mogy-joel-r-investment-counsel-inc-1126735
MOGY JOEL R INVESTMENT COUNSEL INC 13F holdings — Q3 2026
$1.9B portfolio (+7.1% QoQ) · 128 holdings · Q3 2026 13F · top 10 are 69% of the stock portfolio
$291.1M
15.6% of stocks
-0.4%This quarter-5.5%Since filed7+ qtrsHeld$195.7M
10.5% of stocks
-0.5%This quarter+0.8%Since filed7+ qtrsHeld$147.2M
7.9% of stocks
+0.3%This quarter-2.0%Since filed7+ qtrsHeld$121.4M
6.5% of stocks
-0.8%This quarter-1.6%Since filed7+ qtrsHeld$111.8M
6.0% of stocks
+0.3%This quarter-10.1%Since filed7+ qtrsHeld$104.7M
5.6% of stocks
-0.4%This quarter-10.1%Since filed7+ qtrsHeld$88.6M
4.7% of stocks
-0.3%This quarter+5.3%Since filed7+ qtrsHeld$87.0M
4.7% of stocks
+1%This quarter-3.7%Since filed7+ qtrsHeld$68.4M
3.7% of stocks
-1%This quarter-17.3%Since filed7+ qtrsHeld$66.2M
3.5% of stocks
-0.4%This quarter+2.0%Since filed7+ qtrsHeld
All holdings — MOGY JOEL R INVESTMENT COUNSEL INC (Q3 2026)
128 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | BERKSHIRE HATHAWAY INC | Financials | $64.3M | 3.4% | 129K | -0.6% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 12 | ELI LILLY & Co | Healthcare | $46.0M | 2.5% | 40K | +0.3% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 13 | IDEXX LABORATORIES INC /DE | Healthcare | $44.6M | 2.4% | 85K | +0.0% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 14 | Salesforce, Inc. | Technology | $40.8M | 2.2% | 178K | -4% | 7+ qtrsTrimmed 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 15 | INTUITIVE SURGICAL INC | Healthcare | $28.4M | 1.5% | 70K | +0.4% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 16 | STRYKER CORP | Healthcare | $27.1M | 1.4% | 99K | -1% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 17 | Mastercard Inc | Financials | $21.8M | 1.2% | 40K | +0.2% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 18 | O REILLY AUTOMOTIVE INC | Consumer Discretionary | $21.8M | 1.2% | 255K | -0.8% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 19 | NETFLIX INC | Communication Services | $19.4M | 1.0% | 278K | +5% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 20 | AUTOZONE INC | Consumer Discretionary | $17.4M | 0.9% | 6,140 | -2% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 21 | ORACLE CORP | Technology | $17.0M | 0.9% | 124K | -0.8% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 22 | BlackRock, Inc. | Financials | $15.9M | 0.8% | 15K | -2% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 23 | CISCO SYSTEMS, INC. | Technology | $14.6M | 0.8% | 135K | — | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 24 | MSCI Inc. | Financials | $13.2M | 0.7% | 25K | -8% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 25 | HOME DEPOT, INC. | Consumer Discretionary | $11.3M | 0.6% | 40K | -0.1% | 7+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 26 | $ABBV | AbbVie Inc. | Healthcare | $10.9M | 0.6% | 42K | -0.8% | |||
| 27 | $GWW | W.W. GRAINGER, INC. | Consumer Discretionary | $9.6M | 0.5% | 7,721 | +2% | |||
| 28 | $BKNG | Booking Holdings Inc. | Consumer Discretionary | $9.2M | 0.5% | 56K | -2% | |||
| 29 | $INTU | INTUIT INC. | Technology | $9.0M | 0.5% | 32K | -46% | |||
| 30 | $UNP | UNION PACIFIC CORP | Industrials | $8.5M | 0.5% | 31K | — | |||
| 31 | $JNJ | JOHNSON & JOHNSON | Healthcare | $8.1M | 0.4% | 31K | -0.4% | |||
| 32 | — | ISHARES TR - CORE S&P500 ETF | — | $7.8M | 0.4% | 10K | +95% | |||
| 33 | $BRK.A | BERKSHIRE HATHAWAY INC | Financials | $6.7M | 0.4% | 9 | — | |||
| 34 | $WMT | Walmart Inc. | Consumer Staples | $6.1M | 0.3% | 58K | -3% | |||
| 35 | $ABT | ABBOTT LABORATORIES | Healthcare | $5.2M | 0.3% | 53K | -5% | |||
| 36 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $5.1M | 0.3% | 35K | — | |||
| 37 | $SBUX | STARBUCKS CORP | Consumer Discretionary | $4.9M | 0.3% | 52K | -1% | |||
| 38 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $4.9M | 0.3% | 30K | — | |||
| 39 | $MRK | Merck & Co., Inc. | Healthcare | $3.9M | 0.2% | 27K | +1% | |||
| 40 | $PEP | PEPSICO INC | Consumer Staples | $3.9M | 0.2% | 30K | -0.1% | |||
| 41 | $ACN | Accenture plc | Technology | $3.9M | 0.2% | 21K | -72% | |||
| 42 | $ADBE | ADOBE INC. | Technology | $3.8M | 0.2% | 16K | -23% | |||
| 43 | — | ISHARES INC - MSCI EMRG CHN | — | $3.6M | 0.2% | 36K | +141% | |||
| 44 | $AVGO | Broadcom Inc. | Technology | $3.4M | 0.2% | 9,623 | +178% | |||
| 45 | — | THEMES ETF TR - TRANS DEFEN ETF | — | $3.2M | 0.2% | 86K | +91% | |||
| 46 | $DIS | Walt Disney Co | Communication Services | $2.6M | 0.1% | 25K | — | |||
| 47 | $AMGN | AMGEN INC | Healthcare | $2.5M | 0.1% | 5,923 | — | |||
| 48 | $PLD | Prologis, Inc. | Real Estate | $2.4M | 0.1% | 19K | — | |||
| 49 | — | VANGUARD INDEX FDS - MRNGSTR GRWT ETF | — | $2.3M | 0.1% | 26K | — | |||
| 50 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $2.3M | 0.1% | 3,342 | -3% | |||
| 51 | $PM | Philip Morris International Inc. | Consumer Staples | $2.3M | 0.1% | 12K | — | |||
| 52 | $NEE | NEXTERA ENERGY INC | Utilities | $2.2M | 0.1% | 30K | -0.4% | |||
| 53 | $WSM | WILLIAMS SONOMA INC | Consumer Discretionary | $2.2M | 0.1% | 9,775 | — | |||
| 54 | — | VANGUARD INDEX FDS - MRNGSTR TTL STK | — | $2.2M | 0.1% | 5,873 | -0.9% | |||
| 55 | $EQIX | EQUINIX INC | Real Estate | $2.2M | 0.1% | 2,148 | — | |||
| 56 | $SPY | SPDR S&P 500 ETF TRUST | — | $2.0M | 0.1% | 2,644 | -4% | |||
| 57 | $WEC | WEC ENERGY GROUP, INC. | Utilities | $1.6M | 0.1% | 16K | — | |||
| 58 | — | VANGUARD INDEX FDS - MRNGSTR MID CAP | — | $1.5M | 0.1% | 20K | +2% | |||
| 59 | — | ISHARES TR - CORE MSCI INTL | — | $1.4M | 0.1% | 16K | +165% | |||
| 60 | $BIIB | BIOGEN INC. | Healthcare | $1.4M | 0.1% | 6,260 | — | |||
| 61 | — | ISHARES TR - CORE S&P MCP ETF | — | $1.4M | 0.1% | 19K | +65% | |||
| 62 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $1.3M | 0.1% | 1,771 | — | |||
| 63 | $MCD | MCDONALDS CORP | Consumer Discretionary | $1.3M | 0.1% | 5,593 | — | |||
| 64 | $TROW | PRICE T ROWE GROUP INC | Financials | $1.2M | 0.1% | 11K | — | |||
| 65 | $CVX | CHEVRON CORP | Energy | $1.2M | 0.1% | 5,693 | — | |||
| 66 | $KO | COCA COLA CO | Consumer Staples | $1.1M | 0.1% | 13K | — | |||
| 67 | $JPM | JPMORGAN CHASE & CO | Financials | $1.0M | 0.1% | 3,116 | +3% | |||
| 68 | $BMY | BRISTOL MYERS SQUIBB CO | Healthcare | $986K | 0.1% | 16K | — | |||
| 69 | $YUM | YUM BRANDS INC | Consumer Discretionary | $897K | 0.1% | 6,580 | — | |||
| 70 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | — | $875K | 0.1% | 5,635 | — | |||
| 71 | — | VANGUARD INDEX FDS - MRNGSTR VAL ETF | — | $873K | 0.1% | 4,040 | — | |||
| 72 | $CBZ | CBIZ, Inc. | Industrials | $872K | 0.1% | 16K | New | |||
| 73 | $MO | ALTRIA GROUP, INC. | Consumer Staples | $872K | 0.1% | 13K | — | |||
| 74 | $CAT | CATERPILLAR INC | Industrials | $851K | 0.1% | 1,050 | — | |||
| 75 | $CSX | CSX CORP | Industrials | $837K | 0.0% | 18K | — | |||
| 76 | $ASML | ASML HOLDING NV | Technology | $821K | 0.0% | 453 | +183% | |||
| 77 | $META | Meta Platforms, Inc. | Technology | $754K | 0.0% | 9,875 | — | |||
| 78 | $MRSH | MARSH & MCLENNAN COMPANIES, INC. | Financials | $745K | 0.0% | 4,365 | -40% | |||
| 79 | $SCHW | SCHWAB CHARLES CORP | Financials | $674K | 0.0% | 6,897 | — | |||
| 80 | $PFE | PFIZER INC | Healthcare | $668K | 0.0% | 23K | -0.8% | |||
| 81 | — | ISHARES TR - ESG AW MSCI EAFE | — | $642K | 0.0% | 6,230 | — | |||
| 82 | $T | AT&T INC. | Communication Services | $610K | 0.0% | 25K | -0.5% | |||
| 83 | $IBM | INTERNATIONAL BUSINESS MACHINES CORP | Technology | $528K | 0.0% | 2,400 | — | |||
| 84 | $LMT | LOCKHEED MARTIN CORP | Industrials | $493K | 0.0% | 969 | — | |||
| 85 | $FDX | FEDEX CORP | Industrials | $485K | 0.0% | 1,700 | — | |||
| 86 | — | SCHWAB STRATEGIC TR - US BRD MKT ETF | — | $481K | 0.0% | 16K | — | |||
| 87 | $MDLZ | Mondelez International, Inc. | Consumer Staples | $445K | 0.0% | 7,693 | -2% | |||
| 88 | — | ISHARES TR - CORE S&P SCP ETF | — | $432K | 0.0% | 3,174 | +914% | |||
| 89 | — | VANGUARD BD INDEX FDS - INTERMED TERM | — | $404K | 0.0% | 5,550 | — | |||
| 90 | $SPG | SIMON PROPERTY GROUP INC. | Real Estate | $376K | 0.0% | 1,875 | — | |||
| 91 | $VZ | VERIZON COMMUNICATIONS INC | Communication Services | $363K | 0.0% | 7,903 | — | |||
| 92 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | — | $359K | 0.0% | 1,832 | — | |||
| 93 | $TSM | TAIWAN SEMICONDUCTOR MANUFACTURING CO LTD | Technology | $358K | 0.0% | 784 | New | |||
| 94 | $MUFG | MITSUBISHI UFJ FINANCIAL GROUP INC | Financials | $327K | 0.0% | 6,037 | — | |||
| 95 | — | DIMENSIONAL ETF TRUST - US COR EQU 2 ETF | — | $300K | 0.0% | 6,740 | — | |||
| 96 | $SO | SOUTHERN CO | Utilities | $282K | 0.0% | 3,400 | — | |||
| 97 | $URI | UNITED RENTALS, INC. | Industrials | $273K | 0.0% | 272 | — | |||
| 98 | $MRVL | Marvell Technology, Inc. | Technology | $264K | 0.0% | 1,000 | New | |||
| 99 | — | ISHARES TR - MSCI EAFE ETF | — | $260K | 0.0% | 2,500 | — | |||
| 100 | $IVZ | Invesco Ltd. | Financials | $258K | 0.0% | 1,240 | — | |||
| 101 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $246K | 0.0% | 1,056 | — | |||
| 102 | $AXP | AMERICAN EXPRESS CO | Financials | $245K | 0.0% | 805 | New | |||
| 103 | $PPG | PPG INDUSTRIES INC | Materials | $240K | 0.0% | 2,300 | — | |||
| 104 | — | ISHARES TR - RUSSELL 2000 ETF | — | $238K | 0.0% | 855 | — | |||
| 105 | — | ISHARES TR - ISHARES BIOTECH | — | $205K | 0.0% | 975 | — | |||
| 106 | — | VANGUARD WORLD FD - INF TECH ETF | — | $200K | 0.0% | 1,592 | — | |||
| 107 | — | ISHARES TR - ESG SELECT SCRE | — | $185K | 0.0% | 3,175 | — | |||
| 108 | — | VANGUARD INDEX FDS - MRNGSTR LRG CAP | — | $176K | 0.0% | 500 | — | |||
| 109 | — | PROTHENA CORP PLC - SHS | — | $174K | 0.0% | 21K | — | |||
| 110 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | — | $146K | 0.0% | 4,076 | +121% | |||
| 111 | — | ISHARES TR - ESG SELECT SCRE | — | $146K | 0.0% | 3,000 | — | |||
| 112 | — | VANGUARD INDEX FDS - MRNGSTR SML CAP | — | $114K | 0.0% | 400 | — | |||
| 113 | — | ISHARES TR - ESG EAFE ETF | — | $107K | 0.0% | 1,265 | — | |||
| 114 | — | SCHWAB STRATEGIC TR - INTL EQTY ETF | — | $101K | 0.0% | 3,691 | — | |||
| 115 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $98K | 0.0% | 3,000 | — | |||
| 116 | — | VANGUARD INDEX FDS - MRNGSTR SML CP V | — | $92K | 0.0% | 400 | — | |||
| 117 | — | SCHWAB STRATEGIC TR - US SML CAP ETF | — | $90K | 0.0% | 2,773 | +16% | |||
| 118 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL US L | — | $62K | 0.0% | 1,969 | — | |||
| 119 | — | SCHWAB STRATEGIC TR - US LCAP VA ETF | — | $58K | 0.0% | 1,756 | New | |||
| 120 | — | ISHARES TR - CORE S&P US GWT | — | $48K | 0.0% | 250 | — | |||
| 121 | — | ISHARES TR - CORE S&P US VLU | — | $41K | 0.0% | 375 | — | |||
| 122 | — | ISHARES INC - CORE MSCI EMKT | — | $31K | 0.0% | 379 | New | |||
| 123 | — | ISHARES TR - CORE US AGGBD ET | — | $24K | 0.0% | 257 | New | |||
| 124 | — | VANGUARD WORLD FD - HEALTH CAR ETF | — | $13K | 0.0% | 41 | — | |||
| 125 | — | ISHARES TR - 0-3 MTH TREASURY | — | $6K | 0.0% | 58 | New | |||
| 126 | — | SCHWAB STRATEGIC TR - US LRG CAP ETF | — | $2K | 0.0% | 70 | — | |||
| 127 | — | SCHWAB STRATEGIC TR - FUND EM EQUI ETF | — | $2K | 0.0% | 47 | — | |||
| 128 | — | SCHWAB STRATEGIC TR - FUNDAMENTAL INTL | — | $2K | 0.0% | 34 | — |
What changed in Q3 2026
Against the previous quarter's 13F: 8 new, 22 added to, 34 trimmed, 1 sold out. Share-count changes; largest moves by dollar size first.
New positions (8)
$CBZCBIZ, Inc.$872K
first bought this quarter
$TSMTAIWAN SEMICONDUCTOR MANUFACTURING CO LTD$358K
first bought this quarter
$MRVLMarvell Technology, Inc.$264K
first bought this quarter
$AXPAMERICAN EXPRESS CO$245K
first bought this quarter
- SCHWAB STRATEGIC TR - US LCAP VA ETF$58K
first bought this quarter
- ISHARES INC - CORE MSCI EMKT$31K
first bought this quarter
+2 more in the Excel export
Added to (22)
- ISHARES TR - CORE S&P500 ETF+95%
now $7.8M
$AVGOBroadcom Inc.+178%
now $3.4M · held 2 qtrs, 2 adds in a row
- ISHARES INC - MSCI EMRG CHN+141%
now $3.6M
- THEMES ETF TR - TRANS DEFEN ETF+91%
now $3.2M
now $87.0M · held 7+ qtrs
- ISHARES TR - CORE MSCI INTL+165%
now $1.4M
+16 more in the Excel export
Trimmed (34)
$ACNAccenture plc-72%
now $3.9M · held 7+ qtrs, 3 trims in a row
$INTUINTUIT INC.-46%
now $9.0M · held 7+ qtrs, 3 trims in a row
now $40.8M · held 7+ qtrs, 2 trims in a row
$MSCIMSCI Inc.-8%
now $13.2M · held 7+ qtrs
$ADBEADOBE INC.-23%
now $3.8M · held 7+ qtrs, 3 trims in a row
now $291.1M · held 7+ qtrs
+28 more in the Excel export
Sold out (1)
$TSLATesla, Inc.was $236K
held 10+ qtrs
Holdings by quarter
Every 13F MOGY JOEL R INVESTMENT COUNSEL INC has filed, 41 earlier quarters. Pick one to see what it held then.
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Q3 2026 13F filed with the SEC on Oct 13, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of MOGY JOEL R INVESTMENT COUNSEL's top 20 holdings: 77/100 (our AI quality score, weighted by position size; 20 of the 20 are scored)
Top 10 since filing
-3.9%
Value-weighted move of the 10 largest stock positions
Turnover
1%
Last quarter; 2% over the last 4
Top 10 weight
69%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
100%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2025 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
MOGY JOEL R INVESTMENT COUNSEL INC disclosed 128 positions worth $1.9B in its Form 13F-HR for Q3 2026, led by $NVDA (NVIDIA CORP) at 15.6% of the equity portfolio, followed by $AAPL and $MSFT. During the quarter the fund opened 8 new positions and exited 1 — including a new stake in $CBZ and a full exit from $TSLA. The portfolio is most concentrated in Technology (60.8% of disclosed assets). All figures are sourced directly from MOGY JOEL R INVESTMENT COUNSEL INC’s Form 13F-HR filing with the SEC under CIK 1126735.
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