PLANNING DIRECTIONS INC
Sector Allocation
- Other80.5%$173.9M
- Technology11.8%$25.4M
- Industrials3.5%$7.6M
- Financials1.5%$3.2M
- Consumer Discretionary1.0%$2.2M
- Consumer Staples0.6%$1.3M
- Utilities0.5%$1.0M
- Healthcare0.3%$577,099
- Energy0.3%$573,889
- Real Estate0.1%$190,929
AUM History
13fpro.ai/research/fund/planning-directions-inc-821103
Conviction and streaks
Stable · top 10 = 56.3%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
- ISHARES$26.2M
- VANGUARD$16.1M
- J$15.4M
- SCHWAB$14.6M
- VICTORY$14.2M
AAPL
$9.8M- VANGUARD$6.8M
- VANGUARD$6.8M
DOV
$6.0M- ISHARES$5.7M
- FIDELITY$5.5M
- VANGUARD$5.2M
- ISHARES$5.1M
META
$4.8M- J$3.9M
- VANGUARD$3.8M
- J$3.4M
- SPDR$2.8M
- ISHARES$2.7M
- ISHARES$2.4M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/planning-directions-inc-821103
PLANNING DIRECTIONS INC 13F holdings — Q2 2026
$215.9M portfolio (+9.3% QoQ) · 110 holdings · Q2 2026 13F · top 10 are 56% of the stock portfolio
- 1
ISHARES TR - S&P 500 VAL ETF
$26.2M
12.1% of stocks
+9%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
VANGUARD SPECIALIZED FUNDS - DIV APP ETF
$16.1M
7.5% of stocks
-2%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
J P MORGAN EXCHANGE TRADED F - INCOME ETF
$15.4M
7.1% of stocks
+46%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
SCHWAB STRATEGIC TR - US DIVIDEND EQ
$14.6M
6.8% of stocks
-5%This quarter—Since filed—HeldAIQuality—Est. buy— - 5
VICTORY PORTFOLIOS II - CORE BD ETF
$14.2M
6.6% of stocks
+2%This quarter—Since filed—HeldAIQuality—Est. buy— $9.8M
4.5% of stocks
-21%This quarter+11.6%Since filed7+ qtrsHeld- 7
VANGUARD WORLD FD - MEGA CAP VAL ETF
$6.8M
3.1% of stocks
-6%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
VANGUARD INDEX FDS - MCAP GR IDXVIP
$6.8M
3.1% of stocks
+7%This quarter—Since filed—HeldAIQuality—Est. buy— $6.0M
2.8% of stocks
-0.4%This quarter-3.6%Since filed7+ qtrsHeld- 10
ISHARES TR - CORE S&P SCP ETF
$5.7M
2.6% of stocks
+3%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR - S&P 500 VAL ETF | $26.2M | 12.1% | +9% | — | — | — | — | |
| 2 | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $16.1M | 7.5% | -2% | — | — | — | — | |
| 3 | J P MORGAN EXCHANGE TRADED F - INCOME ETF | $15.4M | 7.1% | +46% | — | — | — | — | |
| 4 | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $14.6M | 6.8% | -5% | — | — | — | — | |
| 5 | VICTORY PORTFOLIOS II - CORE BD ETF | $14.2M | 6.6% | +2% | — | — | — | — | |
| 6 | $9.8M | 4.5% | -21% | +11.6% | 7+ qtrs | 75.7#88 | Estimated buy price is Pro: unlock with a free trial | ||
| 7 | VANGUARD WORLD FD - MEGA CAP VAL ETF | $6.8M | 3.1% | -6% | — | — | — | — | |
| 8 | VANGUARD INDEX FDS - MCAP GR IDXVIP | $6.8M | 3.1% | +7% | — | — | — | — | |
| 9 | $6.0M | 2.8% | -0.4% | -3.6% | 7+ qtrs | 59.5#922 | Estimated buy price is Pro: unlock with a free trial | ||
| 10 | ISHARES TR - CORE S&P SCP ETF | $5.7M | 2.6% | +3% | — | — | — | — |
All holdings — PLANNING DIRECTIONS INC (Q2 2026)
110 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | FIDELITY MERRIMACK STR TR - LOW DURTIN ETFetf/fund | — | $5.5M | 2.6% | 110K | -8% | — | — | 13F |
| 12 | — | VANGUARD INDEX FDS - GROWTH ETFetf/fund | — | $5.2M | 2.4% | 60K | +489% | — | — | 13F |
| 13 | — | ISHARES TR - CORE 1 5 YR USDetf/fund | — | $5.1M | 2.4% | 106K | +11% | — | — | 13F |
| 14 | Meta Platforms, Inc.note | Technology | $4.8M | 2.2% | 62K | -25% | 7+ qtrsTrimmed 2 qtrs in a row | 78.0 | 13F | |
| 15 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $3.9M | 1.8% | 69K | +12% | — | — | 13F |
| 16 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BDetf/fund | — | $3.8M | 1.8% | 48K | -9% | — | — | 13F |
| 17 | — | J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM | — | $3.4M | 1.6% | 55K | +12% | — | — | 13F |
| 18 | — | SPDR SERIES TRUST - ST STR SP DIVetf/fund | — | $2.8M | 1.3% | 19K | +5% | — | — | 13F |
| 19 | — | ISHARES TR - CORE S&P US GWTetf/fund | — | $2.7M | 1.3% | 15K | -2% | — | — | 13F |
| 20 | — | ISHARES U S ETF TR - SHOR DURA BD ETFetf/fund | — | $2.4M | 1.1% | 47K | +12% | — | — | 13F |
| 21 | APPLIED MATERIALS INC /DE | Technology | $2.4M | 1.1% | 3,259 | +0.1% | 7+ qtrs | 71.6 | 13F | |
| 22 | NVIDIA CORP | Technology | $2.1M | 1.0% | 11K | -33% | 7+ qtrs | 86.0 | 13F | |
| 23 | — | VANGUARD INDEX FDS - VALUE ETFetf/fund | — | $2.1M | 0.9% | 9,457 | -6% | — | — | 13F |
| 24 | — | VANGUARD INDEX FDS - MID CAP ETFetf/fund | — | $1.8M | 0.8% | 22K | +246% | — | — | 13F |
| 25 | — | J P MORGAN EXCHANGE TRADED F - INTRNL RES EQT | — | $1.6M | 0.7% | 19K | -3% | — | — | 13F |
| 26 | — | ISHARES TR - 0-5YR HI YL CP | — | $1.5M | 0.7% | 35K | +2% | |||
| 27 | — | VANGUARD INDEX FDS - SM CP VAL ETF | — | $1.5M | 0.7% | 5,999 | -2% | |||
| 28 | — | ISHARES INC - MSCI GBL MIN VOL | — | $1.4M | 0.6% | 11K | -1% | |||
| 29 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | — | $1.3M | 0.6% | 6,635 | -4% | |||
| 30 | $AMZN | AMAZON COM INC | Consumer Discretionary | $1.3M | 0.6% | 5,477 | -16% | |||
| 31 | — | SELECT SECTOR SPDR TR - ST STR STAPL ETF | — | $1.2M | 0.6% | 15K | -6% | |||
| 32 | $MSFT | MICROSOFT CORP | Technology | $1.2M | 0.6% | 3,232 | -6% | |||
| 33 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $1.2M | 0.5% | 1,683 | -28% | |||
| 34 | $COHR | COHERENT CORP. | Technology | $1.1M | 0.5% | 2,900 | — | |||
| 35 | — | ISHARES TR - US INDUSTRIALS | — | $1.1M | 0.5% | 6,548 | -3% | |||
| 36 | — | SPDR SERIES TRUST - ST STR SP AERO | — | $1.1M | 0.5% | 3,706 | +17% | |||
| 37 | $DELL | Dell Technologies Inc. | Technology | $1.0M | 0.5% | 2,405 | -2% | |||
| 38 | — | J P MORGAN EXCHANGE TRADED F - MUNICIPAL ETF | — | $1.0M | 0.5% | 20K | +0.9% | |||
| 39 | — | VANGUARD WORLD FD - INF TECH ETF | — | $862K | 0.4% | 7,208 | +2188% | |||
| 40 | — | ISHARES TR - US AER DEF ETF | — | $812K | 0.4% | 3,347 | +3% | |||
| 41 | — | VANGUARD INDEX FDS - SMALL CP ETF | — | $785K | 0.4% | 2,591 | -9% | |||
| 42 | — | VANGUARD WORLD FD - HEALTH CAR ETF | — | $783K | 0.4% | 2,618 | -13% | |||
| 43 | — | VANGUARD SCOTTSDALE FDS - INT-TERM CORP | — | $734K | 0.3% | 8,881 | +1% | |||
| 44 | $PANW | Palo Alto Networks Inc | Technology | $733K | 0.3% | 2,150 | — | |||
| 45 | — | VANGUARD WHITEHALL FDS - INTL DVD ETF | — | $725K | 0.3% | 7,765 | +73% | |||
| 46 | — | ISHARES TR - RUS 1000 VAL ETF | — | $710K | 0.3% | 2,930 | +6% | |||
| 47 | $WMT | Walmart Inc. | Consumer Staples | $670K | 0.3% | 5,917 | +0.3% | |||
| 48 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | — | $645K | 0.3% | 13K | +0.8% | |||
| 49 | $GOOGL | Alphabet Inc. | Technology | $610K | 0.3% | 1,706 | +1% | |||
| 50 | — | SELECT SECTOR SPDR TR - ST STR UTIL ETF | — | $595K | 0.3% | 13K | +2% | |||
| 51 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $574K | 0.3% | 4,198 | +0.0% | |||
| 52 | — | ISHARES TR - US HLTHCARE ETF | — | $559K | 0.3% | 8,348 | -5% | |||
| 53 | $CEG | Constellation Energy Corp | Utilities | $522K | 0.2% | 2,103 | -17% | |||
| 54 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $518K | 0.2% | 8,673 | +22% | |||
| 55 | $COIN | Coinbase Global, Inc. | Financials | $516K | 0.2% | 3,528 | — | |||
| 56 | $IVZ | Invesco Ltd. | Financials | $515K | 0.2% | 17K | -20% | |||
| 57 | $CAT | CATERPILLAR INC | Industrials | $503K | 0.2% | 472 | — | |||
| 58 | $WSFS | WSFS FINANCIAL CORP | Financials | $502K | 0.2% | 6,544 | +0.3% | |||
| 59 | — | VANGUARD INDEX FDS - SML CP GRW ETF | — | $490K | 0.2% | 1,341 | -1% | |||
| 60 | — | VANGUARD STAR FDS - VG TL INTL STK F | — | $469K | 0.2% | 5,488 | -11% | |||
| 61 | $SPY | SPDR S&P 500 ETF TRUST | — | $468K | 0.2% | 627 | +0.2% | |||
| 62 | — | ISHARES TR - RUS MDCP VAL ETF | — | $459K | 0.2% | 2,791 | +3% | |||
| 63 | $DE | DEERE & CO | Industrials | $456K | 0.2% | 718 | +0.3% | |||
| 64 | — | ISHARES TR - U.S. TECH ETF | — | $450K | 0.2% | 1,786 | -2% | |||
| 65 | — | VANGUARD WORLD FD - MEGA GRWTH IND | — | $445K | 0.2% | 5,060 | +391% | |||
| 66 | — | SCHWAB STRATEGIC TR - US SML CAP ETF | — | $434K | 0.2% | 12K | -10% | |||
| 67 | $ALAB | Astera Labs, Inc. | Technology | $423K | 0.2% | 875 | New | |||
| 68 | — | GLOBAL X FDS - US INFR DEV ETF | — | $412K | 0.2% | 6,992 | — | |||
| 69 | — | ISHARES TR - US CONSUM DISCRE | — | $403K | 0.2% | 3,987 | +0.1% | |||
| 70 | — | ISHARES TR - MSCI USA MIN ETF | — | $391K | 0.2% | 4,053 | -14% | |||
| 71 | — | VANGUARD BD INDEX FDS - VANGUARD ULTRA | — | $384K | 0.2% | 7,713 | +6% | |||
| 72 | $MCD | MCDONALDS CORP | Consumer Discretionary | $375K | 0.2% | 1,389 | +0.4% | |||
| 73 | $BRK.B | BERKSHIRE HATHAWAY INC | Financials | $372K | 0.2% | 744 | — | |||
| 74 | — | J P MORGAN EXCHANGE TRADED F - JPMORGAM LTD DUR | — | $359K | 0.2% | 6,871 | +66% | |||
| 75 | — | FIDELITY COVINGTON TRUST - HIGH DIVID ETF | — | $353K | 0.2% | 5,857 | +14% | |||
| 76 | $IVZ | Invesco Ltd. | Financials | $345K | 0.2% | 1,952 | +8% | |||
| 77 | — | VICTORY PORTFOLIOS II - SHORT TRM BD ETF | — | $343K | 0.2% | 6,768 | +1% | |||
| 78 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | — | $338K | 0.2% | 2,137 | +0.6% | |||
| 79 | $LRCX | LAM RESEARCH CORP | Technology | $336K | 0.2% | 775 | New | |||
| 80 | — | ROUNDHILL ETF TRUST - ROUNDHILL S&P500 | — | $325K | 0.1% | 6,077 | +6% | |||
| 81 | $MRVL | Marvell Technology, Inc. | Technology | $322K | 0.1% | 1,080 | New | |||
| 82 | — | VANGUARD BD INDEX FDS - INTERMED TERM | — | $300K | 0.1% | 3,909 | +3% | |||
| 83 | $HD | HOME DEPOT, INC. | Consumer Discretionary | $298K | 0.1% | 845 | +0.1% | |||
| 84 | $NEE | NEXTERA ENERGY INC | Utilities | $297K | 0.1% | 3,384 | +10% | |||
| 85 | — | ISHARES TR - CORE S&P TTL STK | — | $296K | 0.1% | 1,800 | +0.2% | |||
| 86 | — | ISHARES TR - CORE S&P MCP ETF | — | $292K | 0.1% | 3,786 | +14% | |||
| 87 | $LOAR | Loar Holdings Inc. | Industrials | $288K | 0.1% | 3,572 | — | |||
| 88 | — | FIDELITY MERRIMACK STR TR - INVESTMENT GR BD | — | $287K | 0.1% | 6,712 | +1.0% | |||
| 89 | $NSC | NORFOLK SOUTHERN CORP | Industrials | $285K | 0.1% | 907 | +0.4% | |||
| 90 | — | ISHARES TR - CORE S&P500 ETF | — | $278K | 0.1% | 372 | New | |||
| 91 | — | FIRST TR EXCHANGE-TRADED FD - SHS | — | $270K | 0.1% | 5,609 | -37% | |||
| 92 | $LOW | LOWES COMPANIES INC | Consumer Discretionary | $265K | 0.1% | 1,202 | +0.5% | |||
| 93 | $ACNB | ACNB CORP | Financials | $263K | 0.1% | 4,433 | — | |||
| 94 | $IBM | INTERNATIONAL BUSINESS MACHINES CORP | Technology | $261K | 0.1% | 927 | -12% | |||
| 95 | $PLTR | Palantir Technologies Inc. | Technology | $254K | 0.1% | 2,178 | +14% | |||
| 96 | $JPM | JPMORGAN CHASE & CO | Financials | $233K | 0.1% | 712 | +0.6% | |||
| 97 | — | NUSHARES ETF TR - NUVEEN ESG LRGCP | — | $227K | 0.1% | 1,943 | New | |||
| 98 | $AXP | AMERICAN EXPRESS CO | Financials | $227K | 0.1% | 671 | New | |||
| 99 | $PEP | PEPSICO INC | Consumer Staples | $220K | 0.1% | 1,626 | +0.9% | |||
| 100 | $HCA | HCA Healthcare, Inc. | Healthcare | $217K | 0.1% | 558 | — | |||
| 101 | — | ISHARES TR - MSCI EAFE MIN VL | — | $217K | 0.1% | 2,474 | +2% | |||
| 102 | $IVZ | Invesco Ltd. | Financials | $212K | 0.1% | 2,614 | +0.5% | |||
| 103 | $COST | COSTCO WHOLESALE CORP /NEW | Consumer Staples | $208K | 0.1% | 222 | -34% | |||
| 104 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | — | $207K | 0.1% | 2,905 | New | |||
| 105 | $EXC | EXELON CORP | Utilities | $206K | 0.1% | 4,422 | +0.0% | |||
| 106 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $203K | 0.1% | 1,384 | -11% | |||
| 107 | $JNJ | JOHNSON & JOHNSON | Healthcare | $203K | 0.1% | 798 | -6% | |||
| 108 | $AGNC | AGNC Investment Corp. | Real Estate | $191K | 0.1% | 18K | +0.2% | |||
| 109 | $CRMD | CorMedix Inc. | Healthcare | $157K | 0.1% | 20K | — | |||
| 110 | $CSWC | CAPITAL SOUTHWEST CORP | Other | $52K | 0.0% | 50K | — |
What changed in Q2 2026
Against the previous quarter's 13F: 7 new, 56 added to, 36 trimmed, 3 sold out. Share-count changes; largest moves by dollar size first.
New positions (7)
$ALABAstera Labs, Inc.$423K
first bought this quarter
$LRCXLAM RESEARCH CORP$336K
first bought this quarter
$MRVLMarvell Technology, Inc.$322K
first bought this quarter
- ISHARES TR - CORE S&P500 ETF$278K
first bought this quarter
- NUSHARES ETF TR - NUVEEN ESG LRGCP$227K
first bought this quarter
$AXPAMERICAN EXPRESS CO$227K
first bought this quarter
+1 more in the Excel export
Added to (56)
- J P MORGAN EXCHANGE TRADED F - INCOME ETF+46%
now $15.4M
- VANGUARD INDEX FDS - GROWTH ETF+489%
now $5.2M
- ISHARES TR - S&P 500 VAL ETF+9%
now $26.2M
- VANGUARD INDEX FDS - MID CAP ETF+246%
now $1.8M
- VANGUARD WORLD FD - INF TECH ETF+2188%
now $862K
- ISHARES TR - CORE 1 5 YR USD+11%
now $5.1M
+50 more in the Excel export
Trimmed (36)
$AAPLApple Inc.-21%
now $9.8M · held 7+ qtrs
$METAMeta Platforms, Inc.-25%
now $4.8M · held 7+ qtrs, 2 trims in a row
$NVDANVIDIA CORP-33%
now $2.1M · held 7+ qtrs
- SCHWAB STRATEGIC TR - US DIVIDEND EQ-5%
now $14.6M
- FIDELITY MERRIMACK STR TR - LOW DURTIN ETF-8%
now $5.5M
- VANGUARD WORLD FD - MEGA CAP VAL ETF-6%
now $6.8M
+30 more in the Excel export
Sold out (3)
$BABOEING COwas $290K
held 6+ qtrs
- ISHARES TRwas $263K
- T ROWE PRICE ETF INCwas $218K
Holdings by quarter
Every 13F PLANNING DIRECTIONS INC has filed, 33 earlier quarters. Pick one to see what it held then.
Is it too late to follow PLANNING DIRECTIONS?
Q2 2026 13F filed with the SEC on Aug 10, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of PLANNING DIRECTIONS's top 20 holdings: 71/100 (our AI quality score, weighted by position size; 18 of the 20 are scored)
Top 10 since filing
+0.2%
Value-weighted move of the 10 largest stock positions
Turnover
5%
Last quarter; 31% over the last 4
Top 10 weight
56%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
92%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q4 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
PLANNING DIRECTIONS INC disclosed 110 positions worth $215.9M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 7 new positions and exited 3 — including a new stake in $ALAB and a full exit from $BA. The portfolio is most concentrated in Other (80.5% of disclosed assets). All figures are sourced directly from PLANNING DIRECTIONS INC’s Form 13F-HR filing with the SEC under CIK 821103.
Funds like this
managers whose biggest positions overlap PLANNING DIRECTIONS'sBrowse Top Institutional Investors
13F Pro tracks 8,700+ institutional investors filing 13F reports with the SEC.
to search all 8,700+ institutional filers.
AI-Powered Hedge Fund Analysis: PLANNING DIRECTIONS INC
13F Pro is an AI hedge fund tracker and stock research platform. For PLANNING DIRECTIONS INC (SEC CIK: 821103), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.
Every holding in PLANNING DIRECTIONS INC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.