PLANNING DIRECTIONS INC
13F Reported Value
ⓘ$215.9M
Holdings
110
Latest Filing
2026-06-30
Filing Quarter
Q2 2026
Portfolio Overview
PLANNING DIRECTIONS INC disclosed 110 positions worth $215.9M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 7 new positions and exited 3 — including a new stake in $ALAB and a full exit from $BA. The portfolio is most concentrated in Other (80.5% of disclosed assets). All figures are sourced directly from PLANNING DIRECTIONS INC’s Form 13F-HR filing with the SEC under CIK 821103.
AI Fund Analysis
Stable
$AAPL
$AMATSector Allocation
AUM History
Top Equity Holdings by Value
Quarterly Activity — Q2 2026
Click any card to unlockTop Holdings
ISHARES TR - S&P 500 VAL ETF
—Quality
$26.2M115,172 shVANGUARD SPECIALIZED FUNDS - DIV APP ETF
—Quality
$16.1M67,945 shJ P MORGAN EXCHANGE TRADED F - INCOME ETF
—Quality
$15.4M334,845 shSCHWAB STRATEGIC TR - US DIVIDEND EQ
—Quality
$14.6M459,308 shVICTORY PORTFOLIOS II - CORE BD ETF
—Quality
$14.2M303,886 sh- 76.4
Quality
$9.8M33,856 sh VANGUARD WORLD FD - MEGA CAP VAL ETF
—Quality
$6.8M41,638 shVANGUARD INDEX FDS - MCAP GR IDXVIP
—Quality
$6.8M22,040 sh- 58.1
Quality
$6.0M38,436 sh ISHARES TR - CORE S&P SCP ETF
—Quality
$5.7M38,614 sh
| Company | Quality | Value | Shares |
|---|---|---|---|
| ISHARES TR - S&P 500 VAL ETF | — | $26.2M | 115,172 |
| VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $16.1M | 67,945 |
| J P MORGAN EXCHANGE TRADED F - INCOME ETF | — | $15.4M | 334,845 |
| SCHWAB STRATEGIC TR - US DIVIDEND EQ | — | $14.6M | 459,308 |
| VICTORY PORTFOLIOS II - CORE BD ETF | — | $14.2M | 303,886 |
| Apple Inc.$AAPL | 76.4 | $9.8M | 33,856 |
| VANGUARD WORLD FD - MEGA CAP VAL ETF | — | $6.8M | 41,638 |
| VANGUARD INDEX FDS - MCAP GR IDXVIP | — | $6.8M | 22,040 |
 DOVER Corp$DOV | 58.1 | $6.0M | 38,436 |
| ISHARES TR - CORE S&P SCP ETF | — | $5.7M | 38,614 |
Unlock AI quality scores for every holding
32-signal composite ranking on each of PLANNING DIRECTIONS INC's 110 positions.
Showing top 10 of 110 holdings.
Sector Allocation
Other
$173.9M
Technology
$24.8M
Industrials
$8.2M
Financials
$3.2M
Consumer Discretionary
$3.1M
Utilities
$1.0M
Healthcare
$577,099
Energy
$573,889
Full Holdings — PLANNING DIRECTIONS INC (Q2 2026)
All 110 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.
| # | Ticker | Company | Value | Weight | QoQ | Quality |
|---|---|---|---|---|---|---|
| 1 | — | ISHARES TR - S&P 500 VAL ETF | $26.2M | 12.1% | +9% | — |
| 2 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | $16.1M | 7.5% | -2% | — |
| 3 | — | J P MORGAN EXCHANGE TRADED F - INCOME ETF | $15.4M | 7.1% | +46% | — |
| 4 | — | SCHWAB STRATEGIC TR - US DIVIDEND EQ | $14.6M | 6.8% | -5% | — |
| 5 | — | VICTORY PORTFOLIOS II - CORE BD ETF | $14.2M | 6.6% | +2% | — |
| 6 | $AAPL | Apple Inc. | $9.8M | 4.5% | -21% | 76.4 |
| 7 | — | VANGUARD WORLD FD - MEGA CAP VAL ETF | $6.8M | 3.1% | -6% | — |
| 8 | — | VANGUARD INDEX FDS - MCAP GR IDXVIP | $6.8M | 3.1% | +7% | — |
| 9 | $DOV | DOVER Corp | $6.0M | 2.8% | -0% | 58.1 |
| 10 | — | ISHARES TR - CORE S&P SCP ETF | $5.7M | 2.6% | +3% | — |
| 11 | — | FIDELITY MERRIMACK STR TR - LOW DURTIN ETF | $5.5M | 2.6% | -8% | — |
| 12 | — | VANGUARD INDEX FDS - GROWTH ETF | $5.2M | 2.4% | +489% | — |
| 13 | — | ISHARES TR - CORE 1 5 YR USD | $5.1M | 2.4% | +11% | — |
| 14 |  $META | Meta Platforms, Inc. | $4.8M | 2.2% | -25% | 79.6 |
| 15 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | $3.9M | 1.8% | +12% | — |
| 16 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | $3.8M | 1.8% | -9% | — |
| 17 | — | J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM | $3.4M | 1.6% | +12% | — |
| 18 | — | SPDR SERIES TRUST - ST STR SP DIV | $2.8M | 1.3% | +5% | — |
| 19 | — | ISHARES TR - CORE S&P US GWT | $2.7M | 1.3% | -2% | — |
| 20 | — | ISHARES U S ETF TR - SHOR DURA BD ETF | $2.4M | 1.1% | +12% | — |
| 21 | $AMAT | APPLIED MATERIALS INC /DE | $2.4M | 1.1% | +0% | 72.3 |
| 22 |  $NVDA | NVIDIA CORP | $2.1M | 1.0% | -33% | 85.9 |
| 23 | — | VANGUARD INDEX FDS - VALUE ETF | $2.1M | 0.9% | -6% | — |
| 24 | — | VANGUARD INDEX FDS - MID CAP ETF | $1.8M | 0.8% | +246% | — |
| 25 | — | J P MORGAN EXCHANGE TRADED F - INTRNL RES EQT | $1.6M | 0.7% | -3% | — |
| 26 | — | ISHARES TR - 0-5YR HI YL CP | $1.5M | 0.7% | +2% | — |
| 27 | — | VANGUARD INDEX FDS - SM CP VAL ETF | $1.5M | 0.7% | -2% | — |
| 28 | — | ISHARES INC - MSCI GBL MIN VOL | $1.4M | 0.6% | -1% | — |
| 29 | — | VANGUARD INDEX FDS - MCAP VL IDXVIP | $1.3M | 0.6% | -4% | — |
| 30 |  $AMZN | AMAZON COM INC | $1.3M | 0.6% | -16% | 68.7 |
| 31 | — | SELECT SECTOR SPDR TR - ST STR STAPL ETF | $1.2M | 0.6% | -6% | — |
| 32 |  $MSFT | MICROSOFT CORP | $1.2M | 0.6% | -6% | 79.8 |
| 33 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | $1.2M | 0.5% | -28% | — |
| 34 |  $COHR | COHERENT CORP. | $1.1M | 0.5% | +0% | 58.5 |
| 35 | — | ISHARES TR - US INDUSTRIALS | $1.1M | 0.5% | -3% | — |
| 36 | — | SPDR SERIES TRUST - ST STR SP AERO | $1.1M | 0.5% | +17% | — |
| 37 |  $DELL | Dell Technologies Inc. | $1.0M | 0.5% | -2% | 71.2 |
| 38 | — | J P MORGAN EXCHANGE TRADED F - MUNICIPAL ETF | $1.0M | 0.5% | +1% | — |
| 39 | — | VANGUARD WORLD FD - INF TECH ETF | $861,547 | 0.4% | +2188% | — |
| 40 | — | ISHARES TR - US AER DEF ETF | $811,500 | 0.4% | +3% | — |
| 41 | — | VANGUARD INDEX FDS - SMALL CP ETF | $785,418 | 0.4% | -9% | — |
| 42 | — | VANGUARD WORLD FD - HEALTH CAR ETF | $782,925 | 0.4% | -13% | — |
| 43 | — | VANGUARD SCOTTSDALE FDS - INT-TERM CORP | $734,047 | 0.3% | +1% | — |
| 44 |  $PANW | Palo Alto Networks Inc | $733,193 | 0.3% | +0% | 65.5 |
| 45 | — | VANGUARD WHITEHALL FDS - INTL DVD ETF | $725,122 | 0.3% | +73% | — |
| 46 | — | ISHARES TR - RUS 1000 VAL ETF | $710,229 | 0.3% | +6% | — |
| 47 |  $WMT | Walmart Inc. | $670,176 | 0.3% | +0% | 60.2 |
| 48 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | $644,703 | 0.3% | +1% | — |
| 49 |  $GOOG | Alphabet Inc. | $609,711 | 0.3% | +1% | 78.2 |
| 50 | — | SELECT SECTOR SPDR TR - ST STR UTIL ETF | $595,333 | 0.3% | +2% | — |
| 51 |  $XOM.R34088 | EXXON MOBIL CORP | $573,889 | 0.3% | +0% | 57.9 |
| 52 | — | ISHARES TR - US HLTHCARE ETF | $559,399 | 0.3% | -5% | — |
| 53 |  $CEG | Constellation Energy Corp | $522,370 | 0.2% | -17% | 59.4 |
| 54 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | $517,673 | 0.2% | +22% | — |
| 55 |  $COIN | Coinbase Global, Inc. | $515,758 | 0.2% | +0% | 44.8 |
| 56 |  $IVZ | Invesco Ltd. | $515,282 | 0.2% | -20% | — |
| 57 |  $CAT | CATERPILLAR INC | $503,092 | 0.2% | +0% | 66.5 |
| 58 |  $WSFS | WSFS FINANCIAL CORP | $502,083 | 0.2% | +0% | 52.3 |
| 59 | — | VANGUARD INDEX FDS - SML CP GRW ETF | $490,453 | 0.2% | -1% | — |
| 60 | — | VANGUARD STAR FDS - VG TL INTL STK F | $469,191 | 0.2% | -11% | — |
| 61 |  $SPY | SPDR S&P 500 ETF TRUST | $467,934 | 0.2% | +0% | — |
| 62 | — | ISHARES TR - RUS MDCP VAL ETF | $459,357 | 0.2% | +3% | — |
| 63 |  $DE | DEERE & CO | $455,505 | 0.2% | +0% | 55.4 |
| 64 | — | ISHARES TR - U.S. TECH ETF | $450,488 | 0.2% | -2% | — |
| 65 | — | VANGUARD WORLD FD - MEGA GRWTH IND | $444,787 | 0.2% | +391% | — |
| 66 | — | SCHWAB STRATEGIC TR - US SML CAP ETF | $433,961 | 0.2% | -10% | — |
| 67 |  $ALAB | Astera Labs, Inc. | $422,643 | 0.2% | NEW | 75.1 |
| 68 | — | GLOBAL X FDS - US INFR DEV ETF | $411,997 | 0.2% | +0% | — |
| 69 | — | ISHARES TR - US CONSUM DISCRE | $403,104 | 0.2% | +0% | — |
| 70 | — | ISHARES TR - MSCI USA MIN ETF | $390,985 | 0.2% | -14% | — |
| 71 | — | VANGUARD BD INDEX FDS - VANGUARD ULTRA | $383,939 | 0.2% | +6% | — |
| 72 |  $MCD | MCDONALDS CORP | $375,480 | 0.2% | +0% | 69 |
| 73 |  $BRK.B | BERKSHIRE HATHAWAY INC | $372,290 | 0.2% | +0% | 73.8 |
| 74 | — | J P MORGAN EXCHANGE TRADED F - JPMORGAM LTD DUR | $358,619 | 0.2% | +66% | — |
| 75 | — | FIDELITY COVINGTON TRUST - HIGH DIVID ETF | $353,148 | 0.2% | +14% | — |
| 76 | $IVZ | Invesco Ltd. | $344,901 | 0.2% | +8% | — |
| 77 | — | VICTORY PORTFOLIOS II - SHORT TRM BD ETF | $342,584 | 0.2% | +1% | — |
| 78 | — | VANGUARD WHITEHALL FDS - HIGH DIV YLD | $337,699 | 0.2% | +1% | — |
| 79 |  $LRCX | LAM RESEARCH CORP | $335,894 | 0.2% | NEW | 79.4 |
| 80 | — | ROUNDHILL ETF TRUST - ROUNDHILL S&P500 | $324,775 | 0.1% | +6% | — |
| 81 |  $MRVL | Marvell Technology, Inc. | $321,721 | 0.1% | NEW | 76.5 |
| 82 | — | VANGUARD BD INDEX FDS - INTERMED TERM | $299,807 | 0.1% | +3% | — |
| 83 |  $HD | HOME DEPOT, INC. | $297,886 | 0.1% | +0% | 60.3 |
| 84 |  $NEE | NEXTERA ENERGY INC | $296,979 | 0.1% | +10% | 64.6 |
| 85 | — | ISHARES TR - CORE S&P TTL STK | $295,757 | 0.1% | +0% | — |
| 86 | — | ISHARES TR - CORE S&P MCP ETF | $291,921 | 0.1% | +14% | — |
| 87 |  $LOAR | Loar Holdings Inc. | $287,939 | 0.1% | +0% | 65.7 |
| 88 | — | FIDELITY MERRIMACK STR TR - INVESTMENT GR BD | $287,479 | 0.1% | +1% | — |
| 89 |  $NSC | NORFOLK SOUTHERN CORP | $285,339 | 0.1% | +0% | 63.2 |
| 90 | — | ISHARES TR - CORE S&P500 ETF | $278,297 | 0.1% | NEW | — |
| 91 | — | FIRST TR EXCHANGE-TRADED FD - SHS | $270,250 | 0.1% | -37% | — |
| 92 |  $LOW | LOWES COMPANIES INC | $265,038 | 0.1% | +1% | 60.8 |
| 93 |  $ACNB | ACNB CORP | $263,232 | 0.1% | +0% | 64.3 |
| 94 |  $IBM | INTERNATIONAL BUSINESS MACHINES CORP | $260,746 | 0.1% | -12% | 70 |
| 95 |  $PLTR | Palantir Technologies Inc. | $254,107 | 0.1% | +14% | 84.6 |
| 96 |  $JPM | JPMORGAN CHASE & CO | $232,954 | 0.1% | +1% | 70.7 |
| 97 | — | NUSHARES ETF TR - NUVEEN ESG LRGCP | $227,489 | 0.1% | NEW | — |
| 98 |  $AXP | AMERICAN EXPRESS CO | $226,999 | 0.1% | NEW | 69.4 |
| 99 |  $PEP | PEPSICO INC | $220,108 | 0.1% | +1% | 63.4 |
| 100 |  $HCA | HCA Healthcare, Inc. | $217,422 | 0.1% | +0% | 68.9 |
| 101 | — | ISHARES TR - MSCI EAFE MIN VL | $217,023 | 0.1% | +2% | — |
| 102 | $IVZ | Invesco Ltd. | $212,112 | 0.1% | +0% | — |
| 103 |  $COST | COSTCO WHOLESALE CORP /NEW | $208,127 | 0.1% | -34% | 66.2 |
| 104 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | $206,960 | 0.1% | NEW | — |
| 105 |  $EXC | EXELON CORP | $206,175 | 0.1% | +0% | 59.6 |
| 106 |  $PG | PROCTER & GAMBLE Co | $202,944 | 0.1% | -11% | 64.6 |
| 107 |  $JNJ | JOHNSON & JOHNSON | $202,677 | 0.1% | -6% | 69 |
| 108 |  $AGNC | AGNC Investment Corp. | $190,929 | 0.1% | +0% | — |
| 109 |  $CRMD | CorMedix Inc. | $157,000 | 0.1% | +0% | 78.6 |
| 110 |  $CSWC | CAPITAL SOUTHWEST CORP | $52,327 | 0.0% | +0% | — |
New Positions (7)
Exited Positions (3)
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