Northstar Advisory Group, LLC
Sector Allocation
- Other43.6%$140.4M
- Technology23.3%$74.9M
- Financials6.5%$21.0M
- Consumer Discretionary5.7%$18.2M
- Energy5.1%$16.3M
- Industrials4.0%$12.8M
- Healthcare3.5%$11.2M
- Communication Services3.1%$9.8M
- Consumer Staples1.9%$6.0M
- Materials1.4%$4.4M
AUM History
13fpro.ai/research/fund/northstar-advisory-group-llc-1816000
Conviction and streaks
Diversifying · top 10 = 46.4%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
- SPDR$34.2M
- ISHARES$21.6M
NVDA
$16.9M- ISHARES$15.5M
GOOGL
$12.8MAAPL
$11.9M- SELECT$10.8M
MSFT
$8.7MVZ
$8.6M- SELECT$8.3M
- ISHARES$8.2M
AMZN
$8.1M- ISHARES$7.8M
- VANGUARD$7.1M
JNJ
$6.7MWMB
$4.9MXOM.R34088
$4.8MTSM
$4.7MAVGO
$4.6MBNY
$4.4M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/northstar-advisory-group-llc-1816000
Northstar Advisory Group, LLC 13F holdings — Q2 2026
$322.5M portfolio (+20.1% QoQ) · 119 holdings · Q2 2026 13F · top 10 are 46% of the stock portfolio
Includes $751K of put/call options ($0 puts, $751K calls), which 13F rules report at the value of the underlying shares, not the premium at risk. Stocks alone: $321.7M. Weights use the stock portfolio.
- 1
SPDR SERIES TRUST - ST STR P500ETF
$34.2M
10.6% of stocks
+28%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
ISHARES TR - ISHS 1-5YR INVS
$21.6M
6.7% of stocks
+9%This quarter—Since filed—HeldAIQuality—Est. buy— $16.9M
5.3% of stocks
-15%This quarter+2.0%Since filed10+ qtrsHeld- 4
ISHARES TR - 1 3 YR TREAS BD
$15.5M
4.8% of stocks
+46%This quarter—Since filed—HeldAIQuality—Est. buy— $12.8M
4.0% of stocks
+6%This quarter-12.1%Since filed10+ qtrsHeld$11.9M
3.7% of stocks
+35%This quarter+9.2%Since filed10+ qtrsHeld- 7
SELECT SECTOR SPDR TR - ST STR STAPL ETF
$10.8M
3.4% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— $8.7M
2.7% of stocks
+11%This quarter+38.4%Since filed10+ qtrsHeld$8.6M
2.7% of stocks
+445%This quarter+1.5%Since filed10+ qtrsHeld- 10
SELECT SECTOR SPDR TR - ST STR TECHN ETF
$8.3M
2.6% of stocks
+163%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SPDR SERIES TRUST - ST STR P500ETF | $34.2M | 10.6% | +28% | — | — | — | — | |
| 2 | ISHARES TR - ISHS 1-5YR INVS | $21.6M | 6.7% | +9% | — | — | — | — | |
| 3 | $16.9M | 5.3% | -15% | +2.0% | 10+ qtrs | 86.0#3 | Estimated buy price is Pro: unlock with a free trial | ||
| 4 | ISHARES TR - 1 3 YR TREAS BD | $15.5M | 4.8% | +46% | — | — | — | — | |
| 5 | $12.8M | 4.0% | +6% | -12.1% | 10+ qtrsAdded 5 qtrs in a row | 77.7#60 | Estimated buy price is Pro: unlock with a free trial | ||
| 6 | $11.9M | 3.7% | +35% | +9.2% | 10+ qtrs | 75.7#88 | Estimated buy price is Pro: unlock with a free trial | ||
| 7 | SELECT SECTOR SPDR TR - ST STR STAPL ETF | $10.8M | 3.4% | +6% | — | — | — | — | |
| 8 | $8.7M | 2.7% | +11% | +38.4% | 10+ qtrs | 79.8#30 | Estimated buy price is Pro: unlock with a free trial | ||
| 9 | $8.6M | 2.7% | +445% | +1.5% | 10+ qtrsAdded 2 qtrs in a row | 64.8#510 | Estimated buy price is Pro: unlock with a free trial | ||
| 10 | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $8.3M | 2.6% | +163% | — | — | — | — |
All holdings — Northstar Advisory Group, LLC (Q2 2026)
119 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | ISHARES TR - CORE S&P SCP ETFetf/fund | — | $8.2M | 2.5% | 55K | +837% | — | — | 13F |
| 12 | AMAZON COM INC | Consumer Discretionary | $8.1M | 2.5% | 34K | +100% | 10+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 13 | — | ISHARES TR - CORE S&P MCP ETFetf/fund | — | $7.8M | 2.4% | 101K | +2659% | — | — | 13F |
| 14 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BDetf/fund | — | $7.1M | 2.2% | 89K | -1% | — | — | 13F |
| 15 | JOHNSON & JOHNSON | Healthcare | $6.7M | 2.1% | 26K | +30% | 8 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 16 | WILLIAMS COMPANIES, INC. | Energy | $4.9M | 1.5% | 66K | +798% | 8 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 17 | EXXON MOBIL CORP | Energy | $4.8M | 1.5% | 35K | -30% | 10+ qtrsTrimmed 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 18 | TAIWAN SEMICONDUCTOR MANUFACTURING CO LTDadr | Technology | $4.7M | 1.4% | 9,792 | -20% | 5 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 19 | Broadcom Inc. | Technology | $4.6M | 1.4% | 12K | -29% | 5 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 20 | Bank of New York Mellon Corp | Financials | $4.4M | 1.4% | 30K | +1% | 6 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 21 | GE Vernova Inc. | Industrials | $4.3M | 1.3% | 3,667 | +73% | 5 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 22 | COCA COLA CO | Consumer Staples | $3.6M | 1.1% | 45K | +118% | 9 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 23 | ANALOG DEVICES INC | Technology | $3.5M | 1.1% | 8,871 | +68% | 2 qtrsAdded 2 qtrs in a row | AI quality score is Pro: unlock with a free trial | 13F | |
| 24 | CORNING INC /NY | Materials | $3.5M | 1.1% | 14K | +36% | 8 qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 25 | ELI LILLY & Co | Healthcare | $3.5M | 1.1% | 2,877 | +328% | 10+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 26 | $IVZ | Invesco Ltd. | Financials | $3.4M | 1.0% | 21K | +140% | |||
| 27 | $CSCO | CISCO SYSTEMS, INC. | Technology | $3.2M | 1.0% | 28K | +258% | |||
| 28 | $TTWO | TAKE TWO INTERACTIVE SOFTWARE INC | Technology | $3.0M | 0.9% | 12K | +33% | |||
| 29 | $TSLA | Tesla, Inc. | Consumer Discretionary | $3.0M | 0.9% | 7,016 | -0.8% | |||
| 30 | $CAT | CATERPILLAR INC | Industrials | $2.7M | 0.8% | 2,548 | -42% | |||
| 31 | $JPM | JPMORGAN CHASE & CO | Financials | $2.7M | 0.8% | 8,236 | -5% | |||
| 32 | — | SELECT SECTOR SPDR TR - ST STR ENERG ETF | — | $2.7M | 0.8% | 50K | +179% | |||
| 33 | $EBAY | EBAY INC | Consumer Discretionary | $2.6M | 0.8% | 23K | -30% | |||
| 34 | $BRX | Brixmor Property Group Inc. | Real Estate | $2.5M | 0.8% | 80K | -2% | |||
| 35 | $GS | GOLDMAN SACHS GROUP INC | Financials | $2.5M | 0.8% | 2,424 | +0.5% | |||
| 36 | $QQQ | INVESCO QQQ TRUST, SERIES 1 | — | $2.2M | 0.7% | 3,008 | +1% | |||
| 37 | $ROK | ROCKWELL AUTOMATION, INC | Industrials | $2.2M | 0.7% | 4,428 | New | |||
| 38 | — | ISHARES TR - CORE US AGGBD ET | — | $2.1M | 0.7% | 21K | +486% | |||
| 39 | $ROST | ROSS STORES, INC. | Consumer Discretionary | $2.1M | 0.6% | 9,677 | New | |||
| 40 | $EPD | ENTERPRISE PRODUCTS PARTNERS L.P. | Energy | $2.1M | 0.6% | 56K | +0.1% | |||
| 41 | $FTAI | FTAI Aviation Ltd. | Industrials | $2.0M | 0.6% | 7,438 | +17% | |||
| 42 | — | ISHARES TR - CORE S&P500 ETF | — | $2.0M | 0.6% | 2,679 | -0.2% | |||
| 43 | — | SELECT SECTOR SPDR TR - ST STR FINL ETF | — | $1.9M | 0.6% | 36K | -0.2% | |||
| 44 | $MS | MORGAN STANLEY | Financials | $1.9M | 0.6% | 9,171 | +3% | |||
| 45 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $1.8M | 0.6% | 2,685 | +0.1% | |||
| 46 | $AMD | ADVANCED MICRO DEVICES INC | Technology | $1.6M | 0.5% | 2,726 | — | |||
| 47 | $ET | Energy Transfer LP | Energy | $1.5M | 0.5% | 80K | +0.1% | |||
| 48 | $META | Meta Platforms, Inc. | Technology | $1.5M | 0.5% | 2,585 | -0.1% | |||
| 49 | $C | CITIGROUP INC | Financials | $1.3M | 0.4% | 9,519 | New | |||
| 50 | $AXP | AMERICAN EXPRESS CO | Financials | $1.3M | 0.4% | 3,698 | -47% | |||
| 51 | $IVZ | Invesco Ltd. | Financials | $1.2M | 0.4% | 7,302 | +5% | |||
| 52 | $NFLX | NETFLIX INC | Communication Services | $1.2M | 0.4% | 17K | -68% | |||
| 53 | $DKS | DICK'S SPORTING GOODS, INC. | Consumer Discretionary | $1.2M | 0.4% | 5,440 | New | |||
| 54 | $IVZ | Invesco Ltd. | Financials | $1.2M | 0.4% | 12K | New | |||
| 55 | — | ISHARES TR - ISHARES SEMICDTR | — | $1.1M | 0.3% | 1,732 | -63% | |||
| 56 | — | VANECK ETF TRUST - OIL SERVICES ETF | — | $1.0M | 0.3% | 2,819 | -56% | |||
| 57 | — | EATON VANCE TAX-MANAGED GLOB - COM | — | $1.0M | 0.3% | 105K | -0.1% | |||
| 58 | $TOL | Toll Brothers, Inc. | Industrials | $944K | 0.3% | 5,728 | +0.3% | |||
| 59 | $VLO | VALERO ENERGY CORP/TX | Energy | $897K | 0.3% | 3,446 | +0.3% | |||
| 60 | $NUE | NUCOR CORP | Materials | $866K | 0.3% | 3,887 | -51% | |||
| 61 | $MO | ALTRIA GROUP, INC. | Consumer Staples | $861K | 0.3% | 12K | +0.0% | |||
| 62 | $VST | Vistra Corp. | Utilities | $858K | 0.3% | 5,411 | New | |||
| 63 | — | VANGUARD INDEX FDS - GROWTH ETF | — | $831K | 0.3% | 9,648 | +496% | |||
| 64 | $MMM | 3M CO | Healthcare | $820K | 0.3% | 5,063 | — | |||
| 65 | — | ISHARES TR - PFD AND INCM SEC | — | $803K | 0.3% | 26K | +0.1% | |||
| 66 | — | ISHARES TR - IBOXX INV CP ETF | — | $774K | 0.2% | 7,098 | — | |||
| 67 | — CALL | ISHARES TR - CALL | — | $751K | — | 2,500 | New | |||
| 68 | — | ISHARES TR - CORE S&P TTL STK | — | $742K | 0.2% | 4,516 | New | |||
| 69 | $SO | SOUTHERN CO | Utilities | $733K | 0.2% | 7,659 | +0.1% | |||
| 70 | $MDY | SPDR S&P MIDCAP 400 ETF TRUST | — | $724K | 0.2% | 1,030 | New | |||
| 71 | — | SELECT SECTOR SPDR TR - ST STR INDL ETF | — | $723K | 0.2% | 3,904 | -62% | |||
| 72 | $IBM | INTERNATIONAL BUSINESS MACHINES CORP | Technology | $700K | 0.2% | 2,488 | +0.6% | |||
| 73 | $PM | Philip Morris International Inc. | Consumer Staples | $683K | 0.2% | 3,778 | +0.2% | |||
| 74 | — | VANGUARD INDEX FDS - VALUE ETF | — | $675K | 0.2% | 3,096 | +0.1% | |||
| 75 | — | ISHARES TR - EXPND TEC SC ETF | — | $660K | 0.2% | 4,037 | -17% | |||
| 76 | $MPLX | MPLX LP | Energy | $648K | 0.2% | 12K | -4% | |||
| 77 | $DUK | Duke Energy CORP | Utilities | $583K | 0.2% | 4,607 | +2% | |||
| 78 | $KMI | KINDER MORGAN, INC. | Energy | $572K | 0.2% | 18K | +2% | |||
| 79 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | — | $545K | 0.2% | 7,644 | — | |||
| 80 | $GOOG | Alphabet Inc. | Technology | $528K | 0.2% | 1,493 | — | |||
| 81 | $SPCX | SPACE EXPLORATION TECHNOLOGIES CORP | Technology | $527K | 0.2% | 3,085 | New | |||
| 82 | — | GLOBAL X FDS - NASDAQ 100 COVER | — | $524K | 0.2% | 28K | +14% | |||
| 83 | — | TIDAL TRUST II - YIEL SE PORT ETF | — | $496K | 0.1% | 5,630 | New | |||
| 84 | $CVX | CHEVRON CORP | Energy | $484K | 0.1% | 2,922 | New | |||
| 85 | $CL | COLGATE PALMOLIVE CO | Consumer Staples | $478K | 0.1% | 5,210 | +35% | |||
| 86 | $AEP | AMERICAN ELECTRIC POWER CO INC | Utilities | $466K | 0.1% | 3,405 | +3% | |||
| 87 | $PLTR | Palantir Technologies Inc. | Technology | $454K | 0.1% | 3,888 | -21% | |||
| 88 | $NEE | NEXTERA ENERGY INC | Utilities | $448K | 0.1% | 5,102 | — | |||
| 89 | — | VANECK ETF TRUST - SEMICONDUCTR ETF | — | $415K | 0.1% | 632 | -46% | |||
| 90 | — | INVESCO ACTIVELY MANAGED EXC - S&P 500 EQUA ETF | — | $414K | 0.1% | 7,755 | — | |||
| 91 | — | VANGUARD SCOTTSDALE FDS - MTG-BKD SECS ETF | — | $412K | 0.1% | 8,796 | New | |||
| 92 | $PEG | PUBLIC SERVICE ENTERPRISE GROUP INC | Utilities | $405K | 0.1% | 4,988 | +0.0% | |||
| 93 | $SBUX | STARBUCKS CORP | Consumer Discretionary | $402K | 0.1% | 3,931 | New | |||
| 94 | — | ISHARES TR - BROAD USD HIGH | — | $379K | 0.1% | 10K | New | |||
| 95 | $OKE | ONEOK INC /NEW/ | Energy | $375K | 0.1% | 4,313 | — | |||
| 96 | $INTC | INTEL CORP | Technology | $360K | 0.1% | 2,577 | New | |||
| 97 | $GD | GENERAL DYNAMICS CORP | Industrials | $358K | 0.1% | 1,011 | +3% | |||
| 98 | $IVZ | Invesco Ltd. | Financials | $357K | 0.1% | 33K | — | |||
| 99 | $V | VISA INC. | Financials | $343K | 0.1% | 1,000 | New | |||
| 100 | $TJX | TJX COMPANIES INC /DE/ | Consumer Discretionary | $329K | 0.1% | 2,173 | New | |||
| 101 | — | ISHARES TR - MSCI EAFE ETF | — | $323K | 0.1% | 3,113 | -1% | |||
| 102 | $GLDM | World Gold Trust | Financials | $317K | 0.1% | 3,991 | New | |||
| 103 | $MRK | Merck & Co., Inc. | Healthcare | $300K | 0.1% | 2,331 | +0.0% | |||
| 104 | $WMT | Walmart Inc. | Consumer Staples | $295K | 0.1% | 2,604 | +0.1% | |||
| 105 | $MCD | MCDONALDS CORP | Consumer Discretionary | $295K | 0.1% | 1,090 | -48% | |||
| 106 | $JCI | Johnson Controls International plc | Industrials | $292K | 0.1% | 2,001 | +3% | |||
| 107 | — | ISHARES TR - TIPS BD ETF | — | $284K | 0.1% | 2,594 | New | |||
| 108 | $EXC | EXELON CORP | Utilities | $257K | 0.1% | 5,505 | +3% | |||
| 109 | $GLD | SPDR GOLD TRUST | Financials | $246K | 0.1% | 667 | -85% | |||
| 110 | $O | REALTY INCOME CORP | Real Estate | $245K | 0.1% | 3,960 | — | |||
| 111 | $EVRG | Evergy, Inc. | Utilities | $237K | 0.1% | 2,742 | — | |||
| 112 | — | ISHARES TR - SELECT DIVID ETF | — | $237K | 0.1% | 1,516 | -1% | |||
| 113 | — | ISHARES TR - RUS 1000 ETF | — | $232K | 0.1% | 567 | +0.2% | |||
| 114 | — | SCHWAB STRATEGIC TR - 1 5YR CORP BD | — | $230K | 0.1% | 9,343 | — | |||
| 115 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $226K | 0.1% | 954 | New | |||
| 116 | $HD | HOME DEPOT, INC. | Consumer Discretionary | $205K | 0.1% | 582 | New | |||
| 117 | — | VANGUARD INDEX FDS - SMALL CP ETF | — | $201K | 0.1% | 665 | New | |||
| 118 | — | GOLDMAN SACHS ETF TR - ACTIVEBETA US LG | — | $200K | 0.1% | 1,413 | New | |||
| 119 | $WHF | WhiteHorse Finance, Inc. | Other | $79K | 0.0% | 12K | +3% |
What changed in Q2 2026
Against the previous quarter's 13F: 23 new, 55 added to, 28 trimmed, 17 sold out. Share-count changes; largest moves by dollar size first.
New positions (23)
$ROKROCKWELL AUTOMATION, INC$2.2M
first bought this quarter
$ROSTROSS STORES, INC.$2.1M
first bought this quarter
$CCITIGROUP INC$1.3M
first bought this quarter
$DKSDICK'S SPORTING GOODS, INC.$1.2M
first bought this quarter
$VSTVistra Corp.$858K
first bought this quarter
- CALLISHARES TR - CALL$751K
first bought this quarter
+17 more in the Excel export
Added to (55)
- ISHARES TR - CORE S&P MCP ETF+2659%
now $7.8M
- SPDR SERIES TRUST - ST STR P500ETF+28%
now $34.2M
- ISHARES TR - CORE S&P SCP ETF+837%
now $8.2M
now $8.6M · held 10+ qtrs, 2 adds in a row
- SELECT SECTOR SPDR TR - ST STR TECHN ETF+163%
now $8.3M
- ISHARES TR - 1 3 YR TREAS BD+46%
now $15.5M
+49 more in the Excel export
Trimmed (28)
now $16.9M · held 10+ qtrs
$NFLXNETFLIX INC-68%
now $1.2M · held 10+ qtrs
now $4.8M · held 10+ qtrs, 2 trims in a row
$CATCATERPILLAR INC-42%
now $2.7M · held 2 qtrs
now $4.6M · held 5 qtrs
- ISHARES TR - ISHARES SEMICDTR-63%
now $1.1M
+22 more in the Excel export
Holdings by quarter
Every 13F Northstar Advisory Group, LLC has filed, 22 earlier quarters. Pick one to see what it held then.
Is it too late to follow Northstar Advisory Group?
Q2 2026 13F filed with the SEC on Jul 14, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Northstar Advisory Group's top 20 holdings: 75/100 (our AI quality score, weighted by position size; 18 of the 20 are scored)
Top 10 since filing
+4.0%
Value-weighted move of the 10 largest stock positions
Turnover
20%
Last quarter; 95% over the last 4
Top 10 weight
46%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
87%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Northstar Advisory Group, LLC disclosed 119 positions worth $322.5M in its Form 13F-HR for Q2 2026 — $321.7M in common stock plus $751,125 of put/call option positions (reported at underlying notional value, not premium at risk). During the quarter the fund opened 23 new positions and exited 17 — including a new stake in $ROK. The portfolio is most concentrated in Other (43.6% of disclosed assets). All figures are sourced directly from Northstar Advisory Group, LLC’s Form 13F-HR filing with the SEC under CIK 1816000.
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AI-Powered Hedge Fund Analysis: Northstar Advisory Group, LLC
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