Holland Advisory Services, Inc.

Portfolio Overview

Holland Advisory Services, Inc. disclosed 49 positions worth $90.5M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 6 new positions and exited 4 and a full exit from $FBTC. The portfolio is most concentrated in Other (80.0% of disclosed assets). All figures are sourced directly from Holland Advisory Services, Inc.’s Form 13F-HR filing with the SEC under CIK 1890183.

• ISHARES TR - CORE S&P500 ETF

  —

  Quality

  $23.5M31,353 sh

• ISHARES TR - CORE S&P MCP ETF

  —

  Quality

  $20.3M262,847 sh

• ISHARES TR - CORE S&P SCP ETF

  —

  Quality

  $11.4M76,654 sh

• FIDELITY COVINGTON TRUST - INT VL FCT ETF

  —

  Quality

  $7.1M184,197 sh

• VANGUARD INDEX FDS - TOTAL STK MKT

  —

  Quality

  $2.8M7,567 sh
• 

  Apple Inc.

  $AAPL

  76.4

  Quality

  $2.2M7,524 sh
• 

  MICROSOFT CORP

  $MSFT

  79.8

  Quality

  $1.2M3,302 sh

• VANECK ETF TRUST - SEMICONDUCTR ETF

  —

  Quality

  $1.2M1,876 sh
• 

  Philip Morris International Inc.

  $PM

  75.9

  Quality

  $1.2M6,711 sh
• 

  JPMORGAN CHASE & CO

  $JPM

  70.7

  Quality

  $1.2M3,663 sh

Company	Quality	Value	Shares
ISHARES TR - CORE S&P500 ETF	—	$23.5M	31,353
ISHARES TR - CORE S&P MCP ETF	—	$20.3M	262,847
ISHARES TR - CORE S&P SCP ETF	—	$11.4M	76,654
FIDELITY COVINGTON TRUST - INT VL FCT ETF	—	$7.1M	184,197
VANGUARD INDEX FDS - TOTAL STK MKT	—	$2.8M	7,567
Apple Inc.$AAPL	76.4	$2.2M	7,524
MICROSOFT CORP$MSFT	79.8	$1.2M	3,302
VANECK ETF TRUST - SEMICONDUCTR ETF	—	$1.2M	1,876
Philip Morris International Inc.$PM	75.9	$1.2M	6,711
JPMORGAN CHASE & CO$JPM	70.7	$1.2M	3,663

Showing top 10 of 49 holdings.

Full Holdings — Holland Advisory Services, Inc. (Q2 2026)

All 49 disclosed positions from the latest Form 13F-HR, with quarter-over-quarter share changes and 13F Pro quality scores. Sourced from SEC EDGAR.

#	Ticker	Company	Value	Weight	QoQ	Quality
1	—	ISHARES TR - CORE S&P500 ETF	$23.5M	25.9%	-5%	—
2	—	ISHARES TR - CORE S&P MCP ETF	$20.3M	22.4%	-1%	—
3	—	ISHARES TR - CORE S&P SCP ETF	$11.4M	12.6%	-3%	—
4	—	FIDELITY COVINGTON TRUST - INT VL FCT ETF	$7.1M	7.8%	NEW	—
5	—	VANGUARD INDEX FDS - TOTAL STK MKT	$2.8M	3.1%	-2%	—
6	$AAPL	Apple Inc.	$2.2M	2.4%	-2%	76.4
7	$MSFT	MICROSOFT CORP	$1.2M	1.4%	-1%	79.8
8	—	VANECK ETF TRUST - SEMICONDUCTR ETF	$1.2M	1.4%	NEW	—
9	$PM	Philip Morris International Inc.	$1.2M	1.3%	-4%	75.9
10	$JPM	JPMORGAN CHASE & CO	$1.2M	1.3%	-5%	70.7
11	$DELL	Dell Technologies Inc.	$1.2M	1.3%	-4%	71.2
12	—	ISHARES TR - RUS MD CP GR ETF	$1.2M	1.3%	-9%	—
13	—	ISHARES TR - CORE MSCI EAFE	$1.1M	1.2%	+1%	—
14	$CAT	CATERPILLAR INC	$920,966	1.0%	+0%	66.5
15	$WMT	Walmart Inc.	$777,653	0.9%	-2%	60.2
16	$MCD	MCDONALDS CORP	$682,065	0.8%	+1%	69
17	$XOM.R34088	EXXON MOBIL CORP	$676,080	0.8%	+1%	57.9
18	$NVDA	NVIDIA CORP	$650,771	0.7%	+61%	85.9
19	$JNJ	JOHNSON & JOHNSON	$617,175	0.7%	+0%	69
20	—	VANGUARD INDEX FDS - VALUE ETF	$612,186	0.7%	-4%	—
21	$MO	ALTRIA GROUP, INC.	$554,769	0.6%	+0%	67.4
22	$PG	PROCTER & GAMBLE Co	$548,714	0.6%	+0%	64.6
23	—	ISHARES TR - S&P 500 GRWT ETF	$516,449	0.6%	-8%	—
24	$AMGN	AMGEN INC	$490,457	0.5%	-8%	79.2
25	$CSCO	CISCO SYSTEMS, INC.	$477,588	0.5%	-5%	70.3
26	$MDLZ	Mondelez International, Inc.	$446,689	0.5%	+0%	56.4
27	$CVX	CHEVRON CORP	$445,764	0.5%	+2%	62.8
28	—	ISHARES TR - RUS MDCP VAL ETF	$441,983	0.5%	-4%	—
29	$BRO	BROWN & BROWN, INC.	$413,262	0.5%	+0%	73.8
30	$HUBB	HUBBELL INC	$401,152	0.4%	+0%	64.1
31	—	ISHARES TR - RUS 2000 GRW ETF	$356,401	0.4%	-10%	—
32	—	VANGUARD SPECIALIZED FUNDS - DIV APP ETF	$354,930	0.4%	-16%	—
33	—	VANGUARD INDEX FDS - SM CP VAL ETF	$345,604	0.4%	+0%	—
34	—	SELECT SECTOR SPDR TR - ST STR FINL ETF	$341,496	0.4%	+0%	—
35	$PNW	PINNACLE WEST CAPITAL CORP	$318,432	0.3%	+0%	53.6
36	$V	VISA INC.	$310,695	0.3%	+10%	82.9
37	$MRK	Merck & Co., Inc.	$303,304	0.3%	+0%	59.9
38	$IBM	INTERNATIONAL BUSINESS MACHINES CORP	$288,101	0.3%	-13%	70
39	$INTC	INTEL CORP	$287,180	0.3%	NEW	45.6
40	$TRV	TRAVELERS COMPANIES, INC.	$283,903	0.3%	+0%	75.9
41	$QQQ	INVESCO QQQ TRUST, SERIES 1	$261,585	0.3%	+0%	—
42	$CCL	Carnival Corp Ltd.	$258,146	0.3%	-13%	—
43	$MMM	3M CO	$256,806	0.3%	+0%	64.9
44	$BAC	BANK OF AMERICA CORP /DE/	$251,319	0.3%	+0%	67.6
45	—	ISHARES TR - ISHARES SEMICDTR	$249,896	0.3%	NEW	—
46	—	ISHARES TR - S&P MC 400VL ETF	$240,298	0.3%	+0%	—
47	$DIS	Walt Disney Co	$240,026	0.3%	+0%	60.1
48	—	STATE STR SPDR DOW JONES IND - UT SER 1	$224,423	0.3%	NEW	—
49	$AMZN	AMAZON COM INC	$208,786	0.2%	NEW	68.7