What does Pure Financial Advisors, LLC hold?

Pure Financial Advisors, LLC's largest disclosed positions on the most recent Form 13F-HR filing on SEC EDGAR include SPY. Full top-holdings list, quarter-over-quarter position changes, and sector allocation breakdown are available at https://13fpro.ai/research/fund/1571556.

What is Pure Financial Advisors, LLC's AUM?

Pure Financial Advisors, LLC reported approximately $7.9B in 13F-reportable AUM as of 2026-06-30. This figure reflects long US-listed positions disclosed on Form 13F-HR and excludes non-13F-reportable holdings (cash, short positions, certain derivatives, and non-US securities). Separately, the firm reported $11.1B in total regulatory AUM (RAUM) on its most recent Form ADV filing.

Where does 13F Pro source Pure Financial Advisors, LLC's holdings?

All Pure Financial Advisors, LLC holdings data comes directly from SEC EDGAR Form 13F-HR filings under CIK 1571556. Data refreshes automatically each quarter as new 13F filings are submitted (typically within 45 days of quarter-end). 13F Pro applies no third-party rewrites or estimates.

How often is Pure Financial Advisors, LLC's 13F data updated on 13F Pro?

Pure Financial Advisors, LLC's holdings update on 13F Pro within hours of each new Form 13F-HR filing on SEC EDGAR. Quarterly position changes, accumulation/distribution flags, and sector allocation are recalculated on each refresh.

Pure Financial Advisors, LLC

Institutional InvestorSimilar funds →SEC EDGAR: CIK 1571556

Institutional-grade research for retail investors

Sector Allocation

Other89.6%$7.0B
Technology4.2%$327.9M
Financials2.4%$185.1M
Consumer Discretionary0.9%$74.5M
Industrials0.9%$72.0M
Healthcare0.8%$59.4M
Consumer Staples0.5%$37.5M
Utilities0.2%$17.7M
Materials0.2%$15.6M
Energy0.2%$13.9M

AUM History

13fpro.ai/research/fund/pure-financial-advisors-llc-1571556

Conviction and streaks

Diversifying · top 10 = 48.4%

From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.

$SPYConviction hold11.1% weight · held 10 quarters

$Conviction hold8.6% weight · held 10 quarters

$Conviction hold6.0% weight · held 10 quarters

$Conviction hold5.1% weight · held 10 quarters

$Conviction hold4.4% weight · held 10 quarters

$SPYAccumulating+73% shares · 9 quarters running

$Accumulating+148% shares · 9 quarters running

$Accumulating+85% shares · 9 quarters running

$Accumulating+177% shares · 9 quarters running

$Accumulating+243% shares · 9 quarters running

$Trimming-13% shares · 9 quarters running

$Trimming-17% shares · 9 quarters running

$Trimming-21% shares · 9 quarters running

$Trimming-26% shares · 8 quarters running

Largest positions — Q2 2026

SPY
$869.8M
VANGUARD
$676.9M
ISHARES
$469.0M
DIMENSIONAL
$399.3M
DIMENSIONAL
$344.5M
DIMENSIONAL
$268.7M
VANGUARD
$220.5M
PIMCO
$193.3M
DIMENSIONAL
$182.0M
DIMENSIONAL
$180.0M
VANGUARD
$174.8M
ISHARES
$173.7M
AMERICAN
$169.7M
ISHARES
$147.1M
VANGUARD
$144.5M
SPDR
$141.3M
VANGUARD
$127.4M
AMERICAN
$126.1M
DIMENSIONAL
$120.7M
VANGUARD
$110.2M

Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.

13fpro.ai/research/fund/pure-financial-advisors-llc-1571556

Pure Financial Advisors, LLC 13F holdings — Q2 2026

$7.9B portfolio (+12.8% QoQ) · 636 holdings · Q2 2026 13F · top 10 are 48% of the stock portfolio

1
SPDR S&P 500 ETF TRUST
$SPY
$869.8M
11.1% of stocks
+3%This quarter-0.9%Since filed10+ qtrsHeld
AIQuality—Est. buyEstimated buy price is Pro: unlock with a free trialAdded 9 qtrs in a row
2
VANGUARD BD INDEX FDS - TOTAL BND MRKT
$676.9M
8.6% of stocks
+7%This quarter—Since filed—Held
AIQuality—Est. buy—
3
ISHARES TR - CORE MSCI EAFE
$469.0M
6.0% of stocks
+4%This quarter—Since filed—Held
AIQuality—Est. buy—
4
DIMENSIONAL ETF TRUST - US TARGETED VLU
$399.3M
5.1% of stocks
+4%This quarter—Since filed—Held
AIQuality—Est. buy—
5
DIMENSIONAL ETF TRUST - US HIGH PROF ETF
$344.5M
4.4% of stocks
+6%This quarter—Since filed—Held
AIQuality—Est. buy—
6
DIMENSIONAL ETF TRUST - US SMALL CAP ETF
$268.7M
3.4% of stocks
+2%This quarter—Since filed—Held
AIQuality—Est. buy—
7
VANGUARD INDEX FDS - REAL ESTATE ETF
$220.5M
2.8% of stocks
+3%This quarter—Since filed—Held
AIQuality—Est. buy—
8
PIMCO ETF TR - MULTISECTOR BD
$193.3M
2.5% of stocks
NewThis quarter—Since filedNew this quarterHeld
AIQuality—Est. buy—
9
DIMENSIONAL ETF TRUST - US COR EQU 2 ETF
$182.0M
2.3% of stocks
-2%This quarter—Since filed—Held
AIQuality—Est. buy—
10
DIMENSIONAL ETF TRUST - US COR EQU 1 ETF
$180.0M
2.3% of stocks
-2%This quarter—Since filed—Held
AIQuality—Est. buy—

#	Company	Value	Weight	This quarter	Since filed	Held	AI quality	Est. buy
1	SPDR S&P 500 ETF TRUST$SPY	$869.8M	11.1%	+3%	-0.9%	10+ qtrsAdded 9 qtrs in a row	—	Estimated buy price is Pro: unlock with a free trial
2	VANGUARD BD INDEX FDS - TOTAL BND MRKT	$676.9M	8.6%	+7%	—	—	—	—
3	ISHARES TR - CORE MSCI EAFE	$469.0M	6.0%	+4%	—	—	—	—
4	DIMENSIONAL ETF TRUST - US TARGETED VLU	$399.3M	5.1%	+4%	—	—	—	—
5	DIMENSIONAL ETF TRUST - US HIGH PROF ETF	$344.5M	4.4%	+6%	—	—	—	—
6	DIMENSIONAL ETF TRUST - US SMALL CAP ETF	$268.7M	3.4%	+2%	—	—	—	—
7	VANGUARD INDEX FDS - REAL ESTATE ETF	$220.5M	2.8%	+3%	—	—	—	—
8	PIMCO ETF TR - MULTISECTOR BD	$193.3M	2.5%	New	—	New this quarter	—	—
9	DIMENSIONAL ETF TRUST - US COR EQU 2 ETF	$182.0M	2.3%	-2%	—	—	—	—
10	DIMENSIONAL ETF TRUST - US COR EQU 1 ETF	$180.0M	2.3%	-2%	—	—	—	—

All holdings — Pure Financial Advisors, LLC (Q2 2026)

Sort

636 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.

#		Company						Held		Source
11	—	VANGUARD SCOTTSDALE FDS - SHORT TERM TREASetf/fund	—	$174.8M	2.2%	3.00M	+8%	—	—	13F
12	—	ISHARES TR - ISHS 1-5YR INVSetf/fund	—	$173.7M	2.2%	3.31M	-46%	—	—	13F
13	—	AMERICAN CENTY ETF TR - INTL SMCP VLUetf/fund	—	$169.7M	2.2%	1.65M	-0.1%	—	—	13F
14	—	ISHARES TR - CORE S&P500 ETFetf/fund	—	$147.1M	1.9%	196K	-0.1%	—	—	13F
15	—	VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETFetf/fund	—	$144.5M	1.8%	2.42M	+1%	—	—	13F
16	—	SPDR INDEX SHS FDS - ST STR NAT ETFetf/fund	—	$141.3M	1.8%	2.10M	-0.6%	—	—	13F
17	—	VANGUARD INDEX FDS - S&P 500 ETF SHSetf/fund	—	$127.4M	1.6%	186K	+4%	—	—	13F
18	—	AMERICAN CENTY ETF TR - US LARGE CAP VLUetf/fund	—	$126.1M	1.6%	1.38M	-4%	—	—	13F
19	—	DIMENSIONAL ETF TRUST - INTL CORE EQT MKetf/fund	—	$120.7M	1.5%	2.93M	-0.7%	—	—	13F
20	—	VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKTetf/fund	—	$110.2M	1.4%	1.55M	-0.5%	—	—	13F
21	—	AMERICAN CENTY ETF TR - AVANTIS EMGMKTetf/fund	—	$108.6M	1.4%	1.13M	-8%	—	—	13F
22	$AAPL	Apple Inc.	Technology	$90.3M	1.1%	312K	+3%	2 qtrsAdded 2 qtrs in a row	75.7	13F
23	$CASH	PATHWARD FINANCIAL, INC.	Financials	$73.1M	0.9%	0	New	—	AI quality score is Pro: unlock with a free trial	13F
24	—	VANGUARD CHARLOTTE FDS - TOTAL INT BD ETFetf/fund	—	$64.8M	0.8%	1.34M	+7%	—	—	13F
25	—	SCHWAB STRATEGIC TR - US LRG CAP ETFetf/fund	—	$57.4M	0.7%	1.95M	-2%	—	—	13F
26	—	VANGUARD INDEX FDS - TOTAL STK MKT	—	$54.4M	0.7%	147K	+0.9%
27	—	ISHARES TR - CORE S&P TTL STK	—	$54.0M	0.7%	329K	-0.7%
28	—	J P MORGAN EXCHANGE TRADED F - INTRNL RES EQT	—	$53.2M	0.7%	645K	-1%
29	—	ISHARES INC - CORE MSCI EMKT	—	$49.9M	0.6%	603K	+8%
30	—	VANGUARD WORLD FD - MEGA CAP VAL ETF	—	$46.7M	0.6%	286K	-2%
31	—	DIMENSIONAL ETF TRUST - CORE FIXE IN ETF	—	$46.0M	0.6%	1.09M	+4%
32	—	ISHARES TR - IBOXX HI YD ETF	—	$44.8M	0.6%	561K	+5%
33	—	VANGUARD INDEX FDS - LARGE CAP ETF	—	$43.5M	0.6%	127K	-0.2%
34	—	ISHARES INC - EMNG MKTS EQT	—	$42.8M	0.6%	585K	+0.2%
35	$NVDA	NVIDIA CORP	Technology	$42.7M	0.5%	213K	+9%
36	—	ISHARES TR - CORE S&P MCP ETF	—	$42.5M	0.5%	551K	+2%
37	—	SCHWAB STRATEGIC TR - US TIPS ETF	—	$42.2M	0.5%	1.59M	+5%
38	—	ISHARES TR - MSCI USA QLT FCT	—	$42.0M	0.5%	191K	-2%
39	—	VANGUARD INDEX FDS - GROWTH ETF	—	$39.1M	0.5%	454K	+492%
40	—	VANGUARD INDEX FDS - SMALL CP ETF	—	$38.2M	0.5%	126K	-0.4%
41	—	ISHARES TR - CORE US AGGBD ET	—	$34.6M	0.4%	349K	+22%
42	—	ISHARES TR - RUS 2000 VAL ETF	—	$32.5M	0.4%	147K	-0.3%
43	$MSFT	MICROSOFT CORP	Technology	$32.2M	0.4%	86K	+4%
44	—	SPDR INDEX SHS FDS - ST STR PO EX ETF	—	$29.6M	0.4%	587K	-2%
45	—	SCHWAB STRATEGIC TR - INTL SCEQT ETF	—	$29.5M	0.4%	614K	+2%
46	$AMZN	AMAZON COM INC	Consumer Discretionary	$28.6M	0.4%	120K	+0.7%
47	—	VANGUARD INDEX FDS - MID CAP ETF	—	$28.6M	0.4%	355K	+291%
48	—	SPDR SERIES TRUST - ST STR TIPS ETF	—	$26.7M	0.3%	1.04M	-0.7%
49	—	ISHARES TR - CORE S&P SCP ETF	—	$25.3M	0.3%	171K	-0.5%
50	—	FLEXSHARES TR - MORNSTAR UPSTR	—	$25.0M	0.3%	508K	-0.8%
51	—	ISHARES TR - EAFE SML CP ETF	—	$24.3M	0.3%	296K	+0.8%
52	—	VANGUARD WELLINGTON FD - US QUALITY	—	$23.6M	0.3%	138K	+1.0%
53	$GOOGL	Alphabet Inc.	Technology	$23.2M	0.3%	65K	+5%
54	—	ISHARES TR - JPMORGAN USD EMG	—	$22.7M	0.3%	236K	+4%
55	—	ISHARES TR - PFD AND INCM SEC	—	$22.0M	0.3%	723K	+6%
56	—	ISHARES TR - 0-5 YR TIPS ETF	—	$21.7M	0.3%	212K	+0.5%
57	—	SPDR SERIES TRUST - ST STR P500VAL	—	$19.8M	0.3%	326K	-1%
58	—	DIMENSIONAL ETF TRUST - US SUSTAINABILTY	—	$19.6M	0.3%	420K	+3%
59	—	VANGUARD INDEX FDS - VALUE ETF	—	$19.2M	0.2%	88K	-2%
60	$CAT	CATERPILLAR INC	Industrials	$18.8M	0.2%	18K	-2%
61	—	ISHARES TR - CRE U S REIT ETF	—	$18.5M	0.2%	279K	+0.1%
62	—	SPDR SERIES TRUST - ST STR PR SP1500	—	$18.2M	0.2%	200K	-2%
63	—	SPDR SERIES TRUST - ST STR SP600 SML	—	$16.9M	0.2%	293K	-2%
64	$BRK.B	BERKSHIRE HATHAWAY INC	Financials	$16.3M	0.2%	33K	+4%
65	$TSLA	Tesla, Inc.	Consumer Discretionary	$16.1M	0.2%	38K	+16%
66	$JPM	JPMORGAN CHASE & CO	Financials	$16.0M	0.2%	49K	+1%
67	—	DIMENSIONAL ETF TRUST - DIMENSIONAL US	—	$15.9M	0.2%	238K	+3%
68	—	SCHWAB STRATEGIC TR - SHT TM US TRES	—	$15.6M	0.2%	647K	+3%
69	—	SPDR SERIES TRUST - ST STR P500ETF	—	$15.5M	0.2%	176K	+46%
70	$QQQ	INVESCO QQQ TRUST, SERIES 1	—	$14.7M	0.2%	20K	+0.6%
71	—	ISHARES TR - TIPS BD ETF	—	$14.6M	0.2%	134K	-1%
72	—	VANGUARD INDEX FDS - SM CP VAL ETF	—	$14.0M	0.2%	58K	-2%
73	—	DIMENSIONAL ETF TRUST - WORLD EX US CORE	—	$13.7M	0.2%	373K	+2%
74	—	ISHARES TR - CALIF MUN BD ETF	—	$12.1M	0.1%	210K	+7%
75	$GOOG	Alphabet Inc.	Technology	$11.8M	0.1%	33K	+11%
76	—	VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US	—	$11.5M	0.1%	137K	-3%
77	—	FIDELITY COVINGTON TRUST - MSCI RL EST ETF	—	$11.0M	0.1%	375K	-3%
78	—	DIMENSIONAL ETF TRUST - INTL VEC EQU ETF	—	$11.0M	0.1%	157K	+3%
79	—	ISHARES TR - NATIONAL MUN ETF	—	$10.7M	0.1%	100K	+2%
80	—	VANGUARD INDEX FDS - EXTEND MKT ETF	—	$10.6M	0.1%	43K	-7%
81	—	ISHARES TR - RUS 1000 GRW ETF	—	$10.2M	0.1%	82K	+301%
82	—	ISHARES TR - 1 3 YR TREAS BD	—	$10.2M	0.1%	124K	+9%
83	—	ISHARES TR - RUS 1000 ETF	—	$10.1M	0.1%	25K	-3%
84	$MU	MICRON TECHNOLOGY INC	Technology	$9.8M	0.1%	8,505	+24%
85	—	VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD	—	$9.6M	0.1%	121K	-11%
86	$AVGO	Broadcom Inc.	Technology	$9.4M	0.1%	25K	+23%
87	$COST	COSTCO WHOLESALE CORP /NEW	Consumer Staples	$9.4M	0.1%	10K	+15%
88	—	ISHARES TR - MSCI EAFE ETF	—	$9.3M	0.1%	90K	-8%
89	$V	VISA INC.	Financials	$9.1M	0.1%	27K	+1%
90	$LLY	ELI LILLY & Co	Healthcare	$8.4M	0.1%	7,010	+41%
91	$RTX	RTX Corp	Industrials	$8.4M	0.1%	44K	+5%
92	—	SPDR INDEX SHS FDS - ST MARKE CAP ETF	—	$8.3M	0.1%	112K	-2%
93	—	SPDR SERIES TRUST - ST STR AGGRE ETF	—	$8.2M	0.1%	320K	+7%
94	—	ISHARES TR - RUSEL 2500 ETF	—	$8.1M	0.1%	89K	+38%
95	—	DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF	—	$8.1M	0.1%	169K	-1%
96	$WMT	Walmart Inc.	Consumer Staples	$8.1M	0.1%	71K	+11%
97	$MRK	Merck & Co., Inc.	Healthcare	$7.7M	0.1%	60K	+1%
98	$JNJ	JOHNSON & JOHNSON	Healthcare	$7.4M	0.1%	29K	+4%
99	—	SPDR INDEX SHS FDS - ST PORT MARK ETF	—	$7.2M	0.1%	138K	-4%
100	—	ISHARES TR - S&P 500 VAL ETF	—	$7.0M	0.1%	31K	-4%
101	—	DIMENSIONAL ETF TRUST - INTERNATIONAL	—	$7.0M	0.1%	155K	-0.4%
102	$IVZ	Invesco Ltd.	Financials	$7.0M	0.1%	285K	+5%
103	$LRCX	LAM RESEARCH CORP	Technology	$6.9M	0.1%	16K	+77%
104	—	ISHARES TR - CORE INTL AGGR	—	$6.7M	0.1%	133K	+10%
105	—	SCHWAB STRATEGIC TR - US MID-CAP ETF	—	$6.7M	0.1%	182K	-2%
106	$ORCL	ORACLE CORP	Technology	$6.7M	0.1%	46K	+3%
107	$META	Meta Platforms, Inc.	Technology	$6.5M	0.1%	12K	+13%
108	—	DIMENSIONAL ETF TRUST - INTL SMALL CAP V	—	$6.4M	0.1%	160K	+12%
109	$SNDK	Sandisk Corp	Technology	$6.2M	0.1%	2,738	+116%
110	$UNH	UNITEDHEALTH GROUP INC	Healthcare	$6.1M	0.1%	15K	-4%
111	$ABBV	AbbVie Inc.	Healthcare	$6.0M	0.1%	24K	+19%
112	—	ISHARES TR - NORTH AMERN NAT	—	$5.9M	0.1%	106K	+0.0%
113	$BA	BOEING CO	Industrials	$5.9M	0.1%	27K	-5%
114	—	VANGUARD MUN BD FDS - TAX EXEMPT BD	—	$5.9M	0.1%	116K	+4%
115	$AMD	ADVANCED MICRO DEVICES INC	Technology	$5.9M	0.1%	10K	+7%
116	$HD	HOME DEPOT, INC.	Consumer Discretionary	$5.8M	0.1%	16K	+4%
117	—	VANGUARD SCOTTSDALE FDS - INTER TERM TREAS	—	$5.7M	0.1%	97K	+20%
118	$LOW	LOWES COMPANIES INC	Consumer Discretionary	$5.6M	0.1%	25K	-2%
119	$MA	Mastercard Inc	Financials	$5.6M	0.1%	11K	-2%
120	—	SCHWAB STRATEGIC TR - US REIT ETF	—	$5.2M	0.1%	222K	+0.2%
121	—	DIMENSIONAL ETF TRUST - EMER MARK SU ETF	—	$5.1M	0.1%	104K	-3%
122	—	SELECT SECTOR SPDR TR - ST STR TECHN ETF	—	$5.1M	0.1%	27K	-0.1%
123	$QCOM	QUALCOMM INC/DE	Technology	$5.0M	0.1%	27K	+9%
124	—	VANGUARD INDEX FDS - MCAP VL IDXVIP	—	$5.0M	0.1%	25K	-1%
125	—	SPDR SERIES TRUST - ST STR P400MID	—	$4.9M	0.1%	73K	-0.9%
126	$DUK	Duke Energy CORP	Utilities	$4.8M	0.1%	38K	+5%
127	$SRE	SEMPRA	Utilities	$4.6M	0.1%	49K	+5%
128	—	ISHARES TR - ESG OPTIMIZED	—	$4.4M	0.1%	29K	+1%
129	—	SCHWAB STRATEGIC TR - INTL EQTY ETF	—	$4.3M	0.1%	157K	+13%
130	$WDC	WESTERN DIGITAL CORP	Technology	$4.3M	0.1%	6,794	+75%
131	$META	Meta Platforms, Inc.	Technology	$4.2M	0.1%	54K	+11%
132	$PEP	PEPSICO INC	Consumer Staples	$3.7M	0.1%	28K	+3%
133	$INTC	INTEL CORP	Technology	$3.7M	0.1%	26K	+11%
134	—	VANGUARD SCOTTSDALE FDS - INT-TERM CORP	—	$3.7M	0.1%	44K	+23%
135	$CSCO	CISCO SYSTEMS, INC.	Technology	$3.6M	0.1%	31K	+4%
136	$GD	GENERAL DYNAMICS CORP	Industrials	$3.6M	0.1%	10K	+3%
137	—	VANGUARD SPECIALIZED FUNDS - DIV APP ETF	—	$3.6M	0.1%	15K	+1%
138	$GLD	SPDR GOLD TRUST	Financials	$3.6M	0.1%	9,708	+2%
139	$AON	Aon plc	Financials	$3.5M	0.0%	11K	+5%
140	$TSM	TAIWAN SEMICONDUCTOR MANUFACTURING CO LTD	Technology	$3.4M	0.0%	7,100	+7%
141	—	SPDR INDEX SHS FDS - ST INTL CAP ETF	—	$3.4M	0.0%	77K	-3%
142	—	ISHARES TR - ESG AWR MSCI USA	—	$3.3M	0.0%	20K	-3%
143	$AMAT	APPLIED MATERIALS INC /DE	Technology	$3.3M	0.0%	4,587	+13%
144	$CVX	CHEVRON CORP	Energy	$3.3M	0.0%	20K	-2%
145	$RS	RELIANCE, INC.	Consumer Discretionary	$3.2M	0.0%	8,433	-9%
146	—	ISHARES TR - RUS 1000 VAL ETF	—	$3.1M	0.0%	13K	-1%
147	$ASML	ASML HOLDING NV	Technology	$3.0M	0.0%	1,510	+22%
148	$NFLX	NETFLIX INC	Communication Services	$3.0M	0.0%	42K	+2%
149	$AMGN	AMGEN INC	Healthcare	$2.9M	0.0%	7,972	+29%
150	—	ISHARES TR - MSCI EMG MKT ETF	—	$2.9M	0.0%	42K	-4%

What changed in Q2 2026

Against the previous quarter's 13F: 86 new, 352 added to, 172 trimmed, 22 sold out. Share-count changes; largest moves by dollar size first.

New positions (86)

PIMCO ETF TR - MULTISECTOR BD$193.3M
first bought this quarter
$HONAHoneywell Aerospace Inc.$2.3M
first bought this quarter
$WLDNWilldan Group, Inc.$622K
first bought this quarter
$DHIHORTON D R INC /DE/$620K
first bought this quarter
$ACIAlbertsons Companies, Inc.$575K
first bought this quarter
$BROBROWN & BROWN, INC.$564K
first bought this quarter

+80 more in the Excel export

Added to (352)

VANGUARD BD INDEX FDS - TOTAL BND MRKT+7%
now $676.9M
VANGUARD INDEX FDS - GROWTH ETF+492%
now $39.1M
$SPYSPDR S&P 500 ETF TRUST+3%
now $869.8M · held 10+ qtrs, 9 adds in a row
VANGUARD INDEX FDS - MID CAP ETF+291%
now $28.6M
DIMENSIONAL ETF TRUST - US HIGH PROF ETF+6%
now $344.5M
ISHARES TR - CORE MSCI EAFE+4%
now $469.0M

+346 more in the Excel export

Trimmed (172)

ISHARES TR - ISHS 1-5YR INVS-46%
now $173.7M
$MXLMAXLINEAR, INC-93%
now $731K · held 3 qtrs, 2 trims in a row
AMERICAN CENTY ETF TR - AVANTIS EMGMKT-8%
now $108.6M
AMERICAN CENTY ETF TR - US LARGE CAP VLU-4%
now $126.1M
DIMENSIONAL ETF TRUST - US COR EQU 2 ETF-2%
now $182.0M
DIMENSIONAL ETF TRUST - US COR EQU 1 ETF-2%
now $180.0M

+166 more in the Excel export

Sold out (22)

$XOM.R34088EXXON MOBIL CORPwas $9.3M
held 9+ qtrs
$IONQIonQ, Inc.was $436K
held 3 qtrs
$LULUlululemon athletica inc.was $374K
held 1 qtr
$SIVRabrdn Silver ETF Trustwas $336K
$BRBROADRIDGE FINANCIAL SOLUTIONS, INC.was $328K
$CMECME GROUP INC.was $281K

+16 more in the Excel export

Firm AUM (Form ADV): $11.1B as of 2025-12-31 · SEC IAPD

Holdings by quarter

Every 13F Pure Financial Advisors, LLC has filed, 35 earlier quarters. Pick one to see what it held then.

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Q2 2026 13F filed with the SEC on Aug 17, 2026. Prices are closing prices as of Oct 26, 2026.

Average quality of Pure Financial Advisors's top 20 holdings: 76/100 (our AI quality score, weighted by position size; 17 of the 20 are scored)

Top 10 since filing

-0.1%

Value-weighted move of the 10 largest stock positions

Turnover

Last quarter; 9% over the last 4

Top 10 weight

48%

Share of the stock portfolio in its 10 largest positions

Held 4+ quarters

84%

Share of portfolio value in positions held a year or more

Highest-quality names it owns(among its 100 largest positions)

The 8 highest-scoring companies in this portfolio are a Pro feature.

How these are measured

Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q1 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.

Portfolio Overview

Pure Financial Advisors, LLC disclosed 636 positions worth $7.9B in its Form 13F-HR for Q2 2026, led by $SPY (SPDR S&P 500 ETF TRUST) at 11.1% of the equity portfolio. During the quarter the fund opened 86 new positions and exited 22 and a full exit from $XOM.R34088. The portfolio is most concentrated in Other (89.6% of disclosed assets). All figures are sourced directly from Pure Financial Advisors, LLC’s Form 13F-HR filing with the SEC under CIK 1571556.

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AI-Powered Hedge Fund Analysis: Pure Financial Advisors, LLC

13F Pro is an AI hedge fund tracker and stock research platform. For Pure Financial Advisors, LLC (SEC CIK: 1571556), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.

Every holding in Pure Financial Advisors, LLC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.