Financial Plan, Inc.
Sector Allocation
- Other95.5%$1.0B
- Technology1.9%$20.6M
- Industrials1.0%$10.9M
- Financials0.9%$9.5M
- Consumer Discretionary0.2%$2.0M
- Consumer Staples0.1%$1.4M
- Healthcare0.1%$1.1M
- Materials0.1%$1.0M
- Energy0.0%$473,848
AUM History
13fpro.ai/research/fund/financial-plan-inc-2107584
Conviction and streaks
Stable · top 10 = 72.6%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
- AMERICAN$182.9M
- DIMENSIONAL$164.3M
- AMERICAN$107.8M
- DIMENSIONAL$60.2M
- DIMENSIONAL$49.6M
- AMERICAN$49.3M
- AMERICAN$43.2M
- VANGUARD$39.0M
- AMERICAN$37.8M
- DIMENSIONAL$31.0M
- SPDR$30.2M
- DIMENSIONAL$29.8M
- DIMENSIONAL$29.1M
- DIMENSIONAL$26.5M
- DIMENSIONAL$24.4M
- ISHARES$10.7M
- DIMENSIONAL$9.5M
- VANGUARD$7.9M
- AMERICAN$7.1M
- VANGUARD$6.6M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/financial-plan-inc-2107584
Financial Plan, Inc. 13F holdings — Q2 2026
$1.1B portfolio (+13.0% QoQ) · 95 holdings · Q2 2026 13F · top 10 are 73% of the stock portfolio
- 1
AMERICAN CENTY ETF TR - US EQT ETF
$182.9M
17.4% of stocks
+2%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
DIMENSIONAL ETF TRUST - US COR EQU 2 ETF
$164.3M
15.6% of stocks
+5%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
AMERICAN CENTY ETF TR - INTL EQT ETF
$107.8M
10.2% of stocks
+2%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
DIMENSIONAL ETF TRUST - INTL CORE EQUITY
$60.2M
5.7% of stocks
+6%This quarter—Since filed—HeldAIQuality—Est. buy— - 5
DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF
$49.6M
4.7% of stocks
+13%This quarter—Since filed—HeldAIQuality—Est. buy— - 6
AMERICAN CENTY ETF TR - AVANTIS EMGMKT
$49.3M
4.7% of stocks
+1%This quarter—Since filed—HeldAIQuality—Est. buy— - 7
AMERICAN CENTY ETF TR - AVANTIS SHFXDINC
$43.2M
4.1% of stocks
+9%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
VANGUARD MALVERN FDS - STRM INFPROIDX
$39.0M
3.7% of stocks
+14%This quarter—Since filed—HeldAIQuality—Est. buy— - 9
AMERICAN CENTY ETF TR - REAL ESTATE ETF
$37.8M
3.6% of stocks
+12%This quarter—Since filed—HeldAIQuality—Est. buy— - 10
DIMENSIONAL ETF TRUST - EMERGING MKTS CO
$31.0M
3.0% of stocks
+5%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | AMERICAN CENTY ETF TR - US EQT ETF | $182.9M | 17.4% | +2% | — | — | — | — | |
| 2 | DIMENSIONAL ETF TRUST - US COR EQU 2 ETF | $164.3M | 15.6% | +5% | — | — | — | — | |
| 3 | AMERICAN CENTY ETF TR - INTL EQT ETF | $107.8M | 10.2% | +2% | — | — | — | — | |
| 4 | DIMENSIONAL ETF TRUST - INTL CORE EQUITY | $60.2M | 5.7% | +6% | — | — | — | — | |
| 5 | DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF | $49.6M | 4.7% | +13% | — | — | — | — | |
| 6 | AMERICAN CENTY ETF TR - AVANTIS EMGMKT | $49.3M | 4.7% | +1% | — | — | — | — | |
| 7 | AMERICAN CENTY ETF TR - AVANTIS SHFXDINC | $43.2M | 4.1% | +9% | — | — | — | — | |
| 8 | VANGUARD MALVERN FDS - STRM INFPROIDX | $39.0M | 3.7% | +14% | — | — | — | — | |
| 9 | AMERICAN CENTY ETF TR - REAL ESTATE ETF | $37.8M | 3.6% | +12% | — | — | — | — | |
| 10 | DIMENSIONAL ETF TRUST - EMERGING MKTS CO | $31.0M | 3.0% | +5% | — | — | — | — |
All holdings — Financial Plan, Inc. (Q2 2026)
95 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | SPDR SERIES TRUST - ST STR BACKE ETFetf/fund | — | $30.2M | 2.9% | 1.35M | +7% | — | — | 13F |
| 12 | — | DIMENSIONAL ETF TRUST - ULTR FIX INC ETFetf/fund | — | $29.8M | 2.8% | 587K | -28% | — | — | 13F |
| 13 | — | DIMENSIONAL ETF TRUST - GLOBAL REAL ESTetf/fund | — | $29.1M | 2.8% | 1.01M | +8% | — | — | 13F |
| 14 | — | DIMENSIONAL ETF TRUST - WORLD EX US COREetf/fund | — | $26.5M | 2.5% | 718K | -2% | — | — | 13F |
| 15 | — | DIMENSIONAL ETF TRUST - CORE FIXE IN ETFetf/fund | — | $24.4M | 2.3% | 577K | +13% | — | — | 13F |
| 16 | — | ISHARES TR - 0-5 YR TIPS ETFetf/fund | — | $10.7M | 1.0% | 105K | +3% | — | — | 13F |
| 17 | — | DIMENSIONAL ETF TRUST - INFLATION PROTEetf/fund | — | $9.5M | 0.9% | 231K | +20% | — | — | 13F |
| 18 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BDetf/fund | — | $7.9M | 0.8% | 100K | +6% | — | — | 13F |
| 19 | — | AMERICAN CENTY ETF TR - AVANTIS CORE FIetf/fund | — | $7.1M | 0.7% | 172K | +14% | — | — | 13F |
| 20 | — | VANGUARD SCOTTSDALE FDS - SHORT TERM TREASetf/fund | — | $6.6M | 0.6% | 113K | -2% | — | — | 13F |
| 21 | Apple Inc. | Technology | $6.1M | 0.6% | 21K | -6% | 3+ qtrsTrimmed 2 qtrs in a row | 75.7 | 13F | |
| 22 | — | AMERICAN CENTY ETF TR - US SML CP VALUetf/fund | — | $6.1M | 0.6% | 49K | +0.7% | — | — | 13F |
| 23 | CATERPILLAR INC | Industrials | $5.9M | 0.6% | 5,511 | — | 3+ qtrs | 66.6 | 13F | |
| 24 | Meta Platforms, Inc.note | Technology | $5.6M | 0.5% | 72K | -5% | 3+ qtrsTrimmed 2 qtrs in a row | 78.0 | 13F | |
| 25 | — | ISHARES TR - TRUST ISHARE 0-1etf/fund | — | $5.1M | 0.5% | 46K | +141% | — | — | 13F |
| 26 | — | VANGUARD SCOTTSDALE FDS - MTG-BKD SECS ETF | — | $4.9M | 0.5% | 104K | +454% | |||
| 27 | $MSFT | MICROSOFT CORP | Technology | $4.6M | 0.4% | 12K | +1% | |||
| 28 | — | ISHARES TR - SHRT NAT MUN ETF | — | $4.5M | 0.4% | 42K | +28% | |||
| 29 | — | SPDR SERIES TRUST - ST SHOR CORP ETF | — | $3.9M | 0.4% | 130K | -9% | |||
| 30 | $DOV | DOVER Corp | Industrials | $3.6M | 0.3% | 23K | -2% | |||
| 31 | — | DIMENSIONAL ETF TRUST - INTL CORE EQT MK | — | $3.5M | 0.3% | 85K | -1.0% | |||
| 32 | $GLD | SPDR GOLD TRUST | Financials | $3.4M | 0.3% | 9,258 | -8% | |||
| 33 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | — | $2.7M | 0.3% | 53K | -2% | |||
| 34 | — | VANGUARD INDEX FDS - TOTAL STK MKT | — | $2.5M | 0.2% | 6,734 | -7% | |||
| 35 | — | ISHARES TR - GLOBAL REIT ETF | — | $2.5M | 0.2% | 89K | -3% | |||
| 36 | $SLV | iShares Silver Trust | Financials | $2.1M | 0.2% | 40K | -0.0% | |||
| 37 | — | AMERICAN CENTY ETF TR - INTL SMCP VLU | — | $2.0M | 0.2% | 19K | +2% | |||
| 38 | $BNY | Bank of New York Mellon Corp | Financials | $1.8M | 0.2% | 12K | -2% | |||
| 39 | — | DIMENSIONAL ETF TRUST - US CORE EQT MKT | — | $1.6M | 0.2% | 32K | -0.8% | |||
| 40 | $BRK.A | BERKSHIRE HATHAWAY INC | Financials | $1.5M | 0.1% | 2 | — | |||
| 41 | $TSLA | Tesla, Inc. | Consumer Discretionary | $1.5M | 0.1% | 3,488 | +0.4% | |||
| 42 | — | AMERICAN CENTY ETF TR - AVANTIS ALL EQT | — | $1.4M | 0.1% | 14K | +22% | |||
| 43 | $COST | COSTCO WHOLESALE CORP /NEW | Consumer Staples | $1.4M | 0.1% | 1,457 | +6% | |||
| 44 | $NVDA | NVIDIA CORP | Technology | $1.3M | 0.1% | 6,725 | +0.7% | |||
| 45 | — | DIMENSIONAL ETF TRUST - US SUSTAINABILTY | — | $1.3M | 0.1% | 28K | +15% | |||
| 46 | — | ISHARES TR - RUS 1000 GRW ETF | — | $1.3M | 0.1% | 10K | +300% | |||
| 47 | — | AMERICAN CENTY ETF TR - AVANTIS RESPON U | — | $1.3M | 0.1% | 14K | +0.3% | |||
| 48 | — | DIMENSIONAL ETF TRUST - US EQUI MARK ETF | — | $1.3M | 0.1% | 15K | — | |||
| 49 | — | SPDR SERIES TRUST - ST STR PR SP1500 | — | $1.3M | 0.1% | 14K | -7% | |||
| 50 | — | DIMENSIONAL ETF TRUST - NATL MUN BD ETF | — | $1.2M | 0.1% | 25K | +56% | |||
| 51 | — | DIMENSIONAL ETF TRUST - US SMALL CAP ETF | — | $1.1M | 0.1% | 29K | +12% | |||
| 52 | $GLW | CORNING INC /NY | Materials | $1.0M | 0.1% | 4,003 | +0.1% | |||
| 53 | — | DIMENSIONAL ETF TRUST - DIMENSIONAL US | — | $911K | 0.1% | 14K | +0.2% | |||
| 54 | $BA | BOEING CO | Industrials | $807K | 0.1% | 3,726 | +7% | |||
| 55 | — | SPDR SERIES TRUST - ST STR AGGRE ETF | — | $773K | 0.1% | 30K | -0.5% | |||
| 56 | $GOOG | Alphabet Inc. | Technology | $731K | 0.1% | 2,069 | +0.2% | |||
| 57 | — | AMERICAN CENTY ETF TR - AVAN RE INTL ETF | — | $715K | 0.1% | 8,952 | — | |||
| 58 | $MTRX | MATRIX SERVICE CO | Industrials | $652K | 0.1% | 48K | — | |||
| 59 | $TRMB | TRIMBLE INC. | Technology | $640K | 0.1% | 13K | — | |||
| 60 | $AVGO | Broadcom Inc. | Technology | $596K | 0.1% | 1,577 | +13% | |||
| 61 | — | DIMENSIONAL ETF TRUST - INTERNATIONAL | — | $583K | 0.1% | 13K | +15% | |||
| 62 | — | AMERICAN CENTY ETF TR - CORE MUNI FXD IN | — | $546K | 0.1% | 12K | +1% | |||
| 63 | $AMZN | AMAZON COM INC | Consumer Discretionary | $532K | 0.1% | 2,231 | +14% | |||
| 64 | — | AMERICAN CENTY ETF TR - US LARGE CAP VLU | — | $515K | 0.1% | 5,643 | — | |||
| 65 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $513K | 0.1% | 747 | +19% | |||
| 66 | — | VANGUARD WORLD FD - INF TECH ETF | — | $505K | 0.1% | 4,224 | +700% | |||
| 67 | — | VANGUARD INDEX FDS - MID CAP ETF | — | $472K | 0.0% | 5,856 | +300% | |||
| 68 | $TY | TRI-CONTINENTAL Corp | Other | $451K | 0.0% | 13K | +19% | |||
| 69 | $JNJ | JOHNSON & JOHNSON | Healthcare | $440K | 0.0% | 1,731 | +15% | |||
| 70 | — | ISHARES TR - MBS ETF | — | $439K | 0.0% | 4,649 | +14% | |||
| 71 | — | ISHARES U S ETF TR - SHOR MAT MUN ETF | — | $393K | 0.0% | 7,797 | +7% | |||
| 72 | — | ISHARES TR - CORE S&P500 ETF | — | $388K | 0.0% | 518 | -0.6% | |||
| 73 | — | VANGUARD WELLINGTON FD - SHORT TRM TAX EX | — | $383K | 0.0% | 3,778 | +36% | |||
| 74 | — | ISHARES TR - CORE MSCI EAFE | — | $374K | 0.0% | 3,872 | +21% | |||
| 75 | — | DIMENSIONAL ETF TRUST - GLOBAL SUSTAINA | — | $360K | 0.0% | 6,902 | — | |||
| 76 | — | SPDR INDEX SHS FDS - ST STR PO EX ETF | — | $355K | 0.0% | 7,047 | -5% | |||
| 77 | $ABBV | AbbVie Inc. | Healthcare | $343K | 0.0% | 1,364 | +12% | |||
| 78 | — | SPDR INDEX SHS FDS - ST PORT MARK ETF | — | $338K | 0.0% | 6,537 | -3% | |||
| 79 | $GOOGL | Alphabet Inc. | Technology | $328K | 0.0% | 917 | New | |||
| 80 | — | VANGUARD BD INDEX FDS - VANGUARD ULTRA | — | $324K | 0.0% | 6,508 | New | |||
| 81 | $ABT | ABBOTT LABORATORIES | Healthcare | $324K | 0.0% | 3,570 | — | |||
| 82 | $QCOM | QUALCOMM INC/DE | Technology | $322K | 0.0% | 1,742 | New | |||
| 83 | — | ISHARES TR - ESG AWRE 1 5 YR | — | $308K | 0.0% | 12K | — | |||
| 84 | — | DIMENSIONAL ETF TRUST - EMER MARK SU ETF | — | $286K | 0.0% | 5,853 | +10% | |||
| 85 | $CSCO | CISCO SYSTEMS, INC. | Technology | $285K | 0.0% | 2,430 | New | |||
| 86 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $270K | 0.0% | 1,977 | +0.7% | |||
| 87 | $BAC | BANK OF AMERICA CORP /DE/ | Financials | $267K | 0.0% | 213 | — | |||
| 88 | $USB | US BANCORP DE | Financials | $262K | 0.0% | 4,336 | +9% | |||
| 89 | — | AMERICAN CENTY ETF TR - AVA RES MAR ETF | — | $259K | 0.0% | 3,166 | — | |||
| 90 | — | ISHARES TR - RUS 1000 ETF | — | $214K | 0.0% | 523 | New | |||
| 91 | $MS | MORGAN STANLEY | Financials | $207K | 0.0% | 992 | New | |||
| 92 | $CVX | CHEVRON CORP | Energy | $204K | 0.0% | 1,228 | +22% | |||
| 93 | — | VANGUARD INDEX FDS - SMALL CP ETF | — | $203K | 0.0% | 669 | New | |||
| 94 | $GGN | GAMCO Global Gold, Natural Resources & Income Trust | — | $121K | 0.0% | 25K | — | |||
| 95 | $CJMB | CALLAN JMB INC. | Industrials | $11K | 0.0% | 14K | New |
What changed in Q2 2026
Against the previous quarter's 13F: 7 new, 54 added to, 20 trimmed, 7 sold out. Share-count changes; largest moves by dollar size first.
New positions (7)
- VANGUARD BD INDEX FDS - VANGUARD ULTRA$324K
first bought this quarter
$QCOMQUALCOMM INC/DE$322K
first bought this quarter
$CSCOCISCO SYSTEMS, INC.$285K
first bought this quarter
- ISHARES TR - RUS 1000 ETF$214K
first bought this quarter
$MSMORGAN STANLEY$207K
first bought this quarter
- VANGUARD INDEX FDS - SMALL CP ETF$203K
first bought this quarter
+1 more in the Excel export
Added to (54)
- DIMENSIONAL ETF TRUST - US COR EQU 2 ETF+5%
now $164.3M
- DIMENSIONAL ETF TRUST - SHOR DUR FIX ETF+13%
now $49.6M
- VANGUARD MALVERN FDS - STRM INFPROIDX+14%
now $39.0M
- AMERICAN CENTY ETF TR - US EQT ETF+2%
now $182.9M
- AMERICAN CENTY ETF TR - REAL ESTATE ETF+12%
now $37.8M
- VANGUARD SCOTTSDALE FDS - MTG-BKD SECS ETF+454%
now $4.9M
+48 more in the Excel export
Trimmed (20)
- DIMENSIONAL ETF TRUST - ULTR FIX INC ETF-28%
now $29.8M
- DIMENSIONAL ETF TRUST - WORLD EX US CORE-2%
now $26.5M
$AAPLApple Inc.-6%
now $6.1M · held 3+ qtrs, 2 trims in a row
- SPDR SERIES TRUST - ST SHOR CORP ETF-9%
now $3.9M
$GLDSPDR GOLD TRUST-8%
now $3.4M · held 3+ qtrs, 2 trims in a row
$METAMeta Platforms, Inc.-5%
now $5.6M · held 3+ qtrs, 2 trims in a row
+14 more in the Excel export
Holdings by quarter
Every 13F Financial Plan, Inc. has filed, 2 earlier quarters. Pick one to see what it held then.
Is it too late to follow Financial Plan?
Q2 2026 13F filed with the SEC on Aug 14, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Financial Plan's top 20 holdings: 71/100 (our AI quality score, weighted by position size; 17 of the 20 are scored)
Top 10 since filing
-0.9%
Value-weighted move of the 10 largest stock positions
Turnover
2%
Last quarter
Top 10 weight
73%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
0%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q4 2025 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Financial Plan, Inc. disclosed 95 positions worth $1.1B in its Form 13F-HR for Q2 2026. During the quarter the fund opened 7 new positions and exited 7 and a full exit from $MCD. The portfolio is most concentrated in Other (95.5% of disclosed assets). All figures are sourced directly from Financial Plan, Inc.’s Form 13F-HR filing with the SEC under CIK 2107584.
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