Cannon Financial Strategists, Inc.
Sector Allocation
- Other95.4%$843.6M
- Technology1.0%$8.7M
- Consumer Staples0.9%$8.1M
- Healthcare0.7%$6.5M
- Financials0.7%$5.7M
- Industrials0.4%$3.7M
- Energy0.4%$3.3M
- Utilities0.3%$2.3M
- Consumer Discretionary0.2%$1.8M
- Materials0.1%$564,444
AUM History
13fpro.ai/research/fund/cannon-financial-strategists-inc-2031123
Conviction and streaks
Stable · top 10 = 74.2%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q3 2026
- DIMENSIONAL$136.6M
- SPDR$113.4M
- AMERICAN$102.1M
- SPDR$100.8M
- VANGUARD$54.4M
- VANGUARD$35.5M
- SPDR$31.9M
- AMERICAN$30.7M
- VANGUARD$26.8M
- AMERICAN$24.4M
- CAPITAL$23.6M
- ISHARES$18.4M
- VANGUARD$15.9M
- ISHARES$13.1M
- CAPITAL$10.6M
- SPDR$8.9M
- ISHARES$8.2M
- VANGUARD$8.0M
- CAPITAL$6.7M
- ISHARES$4.9M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/cannon-financial-strategists-inc-2031123
Cannon Financial Strategists, Inc. 13F holdings — Q3 2026
$884.7M portfolio (+0.7% QoQ) · 136 holdings · Q3 2026 13F · top 10 are 74% of the stock portfolio
- 1
DIMENSIONAL ETF TRUST - INTL CORE EQUITY
$136.6M
15.4% of stocks
+0.8%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
SPDR SERIES TRUST - ST STR P500GRW
$113.4M
12.8% of stocks
+0.8%This quarter—Since filed—HeldAIQuality—Est. buy— - 3
AMERICAN CENTY ETF TR - US LARGE CAP VLU
$102.1M
11.5% of stocks
-0.1%This quarter—Since filed—HeldAIQuality—Est. buy— - 4
SPDR SERIES TRUST - ST STR SP600SM C
$100.8M
11.4% of stocks
-1%This quarter—Since filed—HeldAIQuality—Est. buy— - 5
VANGUARD BD INDEX FDS - INTERMED TERM
$54.4M
6.2% of stocks
+7%This quarter—Since filed—HeldAIQuality—Est. buy— - 6
VANGUARD INDEX FDS - MRNGSTR GRWT ETF
$35.5M
4.0% of stocks
-0.6%This quarter—Since filed—HeldAIQuality—Est. buy— - 7
SPDR SERIES TRUST - ST STR TIPS ETF
$31.9M
3.6% of stocks
+7%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
AMERICAN CENTY ETF TR - AVANTIS EMGMKT
$30.7M
3.5% of stocks
+2%This quarter—Since filed—HeldAIQuality—Est. buy— - 9
VANGUARD INDEX FDS - MRNGSTR TTL STK
$26.8M
3.0% of stocks
+0.1%This quarter—Since filed—HeldAIQuality—Est. buy— - 10
AMERICAN CENTY ETF TR - INTL EQT ETF
$24.4M
2.8% of stocks
+0.5%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | DIMENSIONAL ETF TRUST - INTL CORE EQUITY | $136.6M | 15.4% | +0.8% | — | — | — | — | |
| 2 | SPDR SERIES TRUST - ST STR P500GRW | $113.4M | 12.8% | +0.8% | — | — | — | — | |
| 3 | AMERICAN CENTY ETF TR - US LARGE CAP VLU | $102.1M | 11.5% | -0.1% | — | — | — | — | |
| 4 | SPDR SERIES TRUST - ST STR SP600SM C | $100.8M | 11.4% | -1% | — | — | — | — | |
| 5 | VANGUARD BD INDEX FDS - INTERMED TERM | $54.4M | 6.2% | +7% | — | — | — | — | |
| 6 | VANGUARD INDEX FDS - MRNGSTR GRWT ETF | $35.5M | 4.0% | -0.6% | — | — | — | — | |
| 7 | SPDR SERIES TRUST - ST STR TIPS ETF | $31.9M | 3.6% | +7% | — | — | — | — | |
| 8 | AMERICAN CENTY ETF TR - AVANTIS EMGMKT | $30.7M | 3.5% | +2% | — | — | — | — | |
| 9 | VANGUARD INDEX FDS - MRNGSTR TTL STK | $26.8M | 3.0% | +0.1% | — | — | — | — | |
| 10 | AMERICAN CENTY ETF TR - INTL EQT ETF | $24.4M | 2.8% | +0.5% | — | — | — | — |
All holdings — Cannon Financial Strategists, Inc. (Q3 2026)
136 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | — | CAPITAL GRP FIXED INCM ETF T - CORE BOND ETFnote | — | $23.6M | 2.7% | 945K | +41% | — | — | 13F |
| 12 | — | ISHARES TR - JPMORGAN USD EMGetf/fund | — | $18.4M | 2.1% | 202K | +2% | — | — | 13F |
| 13 | — | VANGUARD ADMIRAL FDS INC - SMLCP 600 VALetf/fund | — | $15.9M | 1.8% | 145K | -0.7% | — | — | 13F |
| 14 | — | ISHARES TR - CRE U S REIT ETFetf/fund | — | $13.1M | 1.5% | 213K | +0.2% | — | — | 13F |
| 15 | — | CAPITAL GRP FIXED INCM ETF T - MUN INM ETFetf/fund | — | $10.6M | 1.2% | 407K | +33% | — | — | 13F |
| 16 | — | SPDR SERIES TRUST - ST STR PR SP1500etf/fund | — | $8.9M | 1.0% | 97K | +0.4% | — | — | 13F |
| 17 | — | ISHARES TR - ULTRA SHORT DURetf/fund | — | $8.2M | 0.9% | 162K | -13% | — | — | 13F |
| 18 | — | VANGUARD INDEX FDS - MRNGSTR SML CP Vetf/fund | — | $8.0M | 0.9% | 35K | +0.7% | — | — | 13F |
| 19 | — | CAPITAL GRP FIXED INCM ETF T - SHOR DUR MUN ETFetf/fund | — | $6.7M | 0.8% | 260K | +90% | — | — | 13F |
| 20 | — | ISHARES TR - CORE 1 5 YR USDetf/fund | — | $4.9M | 0.6% | 104K | +0.6% | — | — | 13F |
| 21 | COCA COLA CO | Consumer Staples | $4.8M | 0.5% | 55K | — | 8+ qtrs | 70.4 | 13F | |
| 22 | — | ISHARES TR - NATIONAL MUN ETFetf/fund | — | $4.4M | 0.5% | 43K | +71% | — | — | 13F |
| 23 | — | THORNBURG ETF TR - MULTI SECTOR BDetf/fund | — | $4.0M | 0.5% | 162K | +6% | — | — | 13F |
| 24 | — | ISHARES TR - MSCI USA VALUEetf/fund | — | $3.7M | 0.4% | 18K | -2% | — | — | 13F |
| 25 | MICROSOFT CORP | Technology | $3.5M | 0.4% | 6,831 | — | 8+ qtrs | 79.8 | 13F | |
| 26 | — | ISHARES TR - CORE S&P500 ETF | — | $3.4M | 0.4% | 4,415 | +2% | |||
| 27 | — | VANGUARD INDEX FDS - S&P 500 ETF SHS | — | $3.0M | 0.3% | 4,222 | +0.1% | |||
| 28 | — | DIMENSIONAL ETF TRUST - EMGR CRE EQT MNG | — | $2.9M | 0.3% | 73K | +6% | |||
| 29 | — | DIMENSIONAL ETF TRUST - WORLD EX US CORE | — | $2.8M | 0.3% | 74K | -32% | |||
| 30 | — | ISHARES TR - RUS 1000 GRW ETF | — | $2.6M | 0.3% | 21K | +4% | |||
| 31 | — | CAPITAL GRP FIXED INCM ETF T - SHORT DURATION | — | $2.5M | 0.3% | 101K | -9% | |||
| 32 | — | ISHARES TR - TIPS BD ETF | — | $2.4M | 0.3% | 23K | -9% | |||
| 33 | $BRK.B | BERKSHIRE HATHAWAY INC | Financials | $2.4M | 0.3% | 4,755 | — | |||
| 34 | $SPY | SPDR S&P 500 ETF TRUST | — | $2.3M | 0.3% | 2,959 | +0.2% | |||
| 35 | — | FIRST TR EXCHNG TRADED FD VI - SMITH OPPORT FXD | — | $2.2M | 0.3% | 54K | -25% | |||
| 36 | $ABBV | AbbVie Inc. | Healthcare | $2.2M | 0.3% | 8,369 | — | |||
| 37 | — | ISHARES TR - EAFE GRWTH ETF | — | $2.2M | 0.2% | 18K | -5% | |||
| 38 | — | VANGUARD STAR FDS - VG TL INTL STK F | — | $1.9M | 0.2% | 23K | -0.2% | |||
| 39 | — | ISHARES TR - CR 5 10 YR ETF | — | $1.8M | 0.2% | 44K | -39% | |||
| 40 | — | DIMENSIONAL ETF TRUST - US LARG VALU ETF | — | $1.7M | 0.2% | 43K | -9% | |||
| 41 | — | VANGUARD MUN BD FDS - TAX EXEMPT BD | — | $1.6M | 0.2% | 34K | -45% | |||
| 42 | — | VANGUARD TAX-MANAGED FDS - VAN FTSE DEV MKT | — | $1.6M | 0.2% | 23K | +0.1% | |||
| 43 | $SO | SOUTHERN CO | Utilities | $1.6M | 0.2% | 19K | +11% | |||
| 44 | $AAPL | Apple Inc. | Technology | $1.6M | 0.2% | 4,714 | -4% | |||
| 45 | — | ISHARES TR - IBONDS 26 TRM TS | — | $1.5M | 0.2% | 64K | — | |||
| 46 | — | ISHARES TR - IBONDS 27 TRM TS | — | $1.5M | 0.2% | 65K | +0.1% | |||
| 47 | — | ISHARES TR - IBONDS 27 ETF | — | $1.4M | 0.2% | 59K | — | |||
| 48 | — | AMERICAN CENTY ETF TR - AVANTIS ALL INT | — | $1.4M | 0.2% | 17K | New | |||
| 49 | — | SPDR INDEX SHS FDS - ST STR PO EX ETF | — | $1.2M | 0.1% | 24K | +0.5% | |||
| 50 | — | VANGUARD INDEX FDS - MRNGSTR VAL ETF | — | $1.2M | 0.1% | 5,417 | -4% | |||
| 51 | — | SCHWAB STRATEGIC TR - 1 5YR CORP BD | — | $1.1M | 0.1% | 47K | -1% | |||
| 52 | — | VANGUARD INTL EQUITY INDEX F - FTSE EMR MKT ETF | — | $1.1M | 0.1% | 19K | +0.2% | |||
| 53 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $1.1M | 0.1% | 7,509 | — | |||
| 54 | $HD | HOME DEPOT, INC. | Consumer Discretionary | $1.1M | 0.1% | 3,793 | — | |||
| 55 | $XOM.R34088 | EXXON MOBIL CORP | Energy | $1.1M | 0.1% | 6,591 | — | |||
| 56 | $PSX | Phillips 66 | Energy | $1.0M | 0.1% | 4,024 | — | |||
| 57 | — | ISHARES TR - IBONDS DEC2026 | — | $988K | 0.1% | 41K | — | |||
| 58 | $RYTM | RHYTHM PHARMACEUTICALS, INC. | Healthcare | $952K | 0.1% | 10K | — | |||
| 59 | — | ISHARES TR - S&P SML 600 GWT | — | $902K | 0.1% | 5,629 | — | |||
| 60 | $GOOG | Alphabet Inc. | Technology | $895K | 0.1% | 2,626 | +68% | |||
| 61 | $JNJ | JOHNSON & JOHNSON | Healthcare | $861K | 0.1% | 3,252 | — | |||
| 62 | $RTX | RTX Corp | Industrials | $848K | 0.1% | 4,566 | — | |||
| 63 | $WMT | Walmart Inc. | Consumer Staples | $775K | 0.1% | 7,462 | -1% | |||
| 64 | — | ISHARES TR - S&P MC 400VL ETF | — | $730K | 0.1% | 5,302 | — | |||
| 65 | $AVGO | Broadcom Inc. | Technology | $720K | 0.1% | 2,049 | +0.2% | |||
| 66 | $DUK | Duke Energy CORP | Utilities | $683K | 0.1% | 5,989 | — | |||
| 67 | $ETN | Eaton Corp plc | Industrials | $659K | 0.1% | 1,534 | — | |||
| 68 | $COST | COSTCO WHOLESALE CORP /NEW | Consumer Staples | $633K | 0.1% | 695 | -4% | |||
| 69 | $MRK | Merck & Co., Inc. | Healthcare | $624K | 0.1% | 4,294 | — | |||
| 70 | — | VANGUARD SPECIALIZED FUNDS - DIV APP ETF | — | $596K | 0.1% | 2,554 | — | |||
| 71 | $CEF | Sprott Physical Gold & Silver Trust | Financials | $593K | 0.1% | 14K | — | |||
| 72 | — | VANGUARD INDEX FDS - REAL ESTATE ETF | — | $571K | 0.1% | 6,375 | +11% | |||
| 73 | $LOW | LOWES COMPANIES INC | Consumer Discretionary | $562K | 0.1% | 3,047 | +222% | |||
| 74 | $ROK | ROCKWELL AUTOMATION, INC | Industrials | $552K | 0.1% | 1,268 | — | |||
| 75 | $JPM | JPMORGAN CHASE & CO | Financials | $533K | 0.1% | 1,612 | — | |||
| 76 | $CAT | CATERPILLAR INC | Industrials | $523K | 0.1% | 645 | — | |||
| 77 | $AMGN | AMGEN INC | Healthcare | $517K | 0.1% | 1,226 | — | |||
| 78 | $NVDA | NVIDIA CORP | Technology | $510K | 0.1% | 2,235 | +7% | |||
| 79 | $PHYS | Sprott Physical Gold Trust | Financials | $479K | 0.1% | 15K | — | |||
| 80 | $CVX | CHEVRON CORP | Energy | $470K | 0.1% | 2,303 | +0.0% | |||
| 81 | $KMI | KINDER MORGAN, INC. | Energy | $459K | 0.1% | 15K | +0.7% | |||
| 82 | — | CAPITAL GRP FIXED INCM ETF T - CORE PLUS INCM | — | $454K | 0.1% | 21K | +0.6% | |||
| 83 | $MU | MICRON TECHNOLOGY INC | Technology | $449K | 0.1% | 421 | — | |||
| 84 | $GLD | SPDR GOLD TRUST | Financials | $441K | 0.1% | 1,157 | — | |||
| 85 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | — | $437K | 0.1% | 12K | -4% | |||
| 86 | — | ISHARES TR - CORE S&P US GWT | — | $436K | 0.1% | 2,253 | +0.1% | |||
| 87 | $ABT | ABBOTT LABORATORIES | Healthcare | $434K | 0.1% | 4,391 | — | |||
| 88 | — | SPDR SERIES TRUST - SPDR S&P 500 ESG | — | $427K | 0.1% | 5,768 | +0.2% | |||
| 89 | $LLY | ELI LILLY & Co | Healthcare | $410K | 0.1% | 354 | — | |||
| 90 | — | DIMENSIONAL ETF TRUST - INTL SMALL CAP E | — | $404K | 0.1% | 11K | — | |||
| 91 | $TXN | TEXAS INSTRUMENTS INC | Technology | $382K | 0.0% | 1,365 | — | |||
| 92 | $IBM | INTERNATIONAL BUSINESS MACHINES CORP | Technology | $378K | 0.0% | 1,721 | — | |||
| 93 | $IVZ | Invesco Ltd. | Financials | $358K | 0.0% | 1,720 | — | |||
| 94 | — | ISHARES TR - MSCI USA QLT FCT | — | $351K | 0.0% | 1,580 | +0.6% | |||
| 95 | $DOV | DOVER Corp | Industrials | $344K | 0.0% | 2,180 | +29% | |||
| 96 | — | ISHARES TR - BROAD USD HIGH | — | $337K | 0.0% | 9,435 | -11% | |||
| 97 | $GIS | GENERAL MILLS INC | Consumer Staples | $336K | 0.0% | 10K | — | |||
| 98 | — | VANGUARD INTL EQUITY INDEX F - ALLWRLD EX US | — | $327K | 0.0% | 3,946 | — | |||
| 99 | — | ISHARES TR - SHRT NAT MUN ETF | — | $324K | 0.0% | 3,098 | +0.0% | |||
| 100 | $DOV | DOVER Corp | Industrials | $313K | 0.0% | 1,672 | — | |||
| 101 | — | ISHARES TR - RUSSELL 3000 ETF | — | $312K | 0.0% | 723 | — | |||
| 102 | $GLW | CORNING INC /NY | Materials | $312K | 0.0% | 2,028 | — | |||
| 103 | $PFE | PFIZER INC | Healthcare | $311K | 0.0% | 11K | — | |||
| 104 | $WFC | WELLS FARGO & COMPANY/MN | Financials | $288K | 0.0% | 3,600 | — | |||
| 105 | $SPCX | SPACE EXPLORATION TECHNOLOGIES CORP | Technology | $282K | 0.0% | 1,872 | +1% | |||
| 106 | $HSY | HERSHEY CO | Consumer Staples | $278K | 0.0% | 1,766 | — | |||
| 107 | — | ISHARES TR - RUS 2000 VAL ETF | — | $265K | 0.0% | 1,265 | — | |||
| 108 | — | SELECT SECTOR SPDR TR - ST STR TECHN ETF | — | $265K | 0.0% | 1,352 | +4% | |||
| 109 | — | VANGUARD INDEX FDS - MRNGSTR SM CP GR | — | $264K | 0.0% | 781 | — | |||
| 110 | — | SCHWAB STRATEGIC TR - INTL EQTY ETF | — | $263K | 0.0% | 9,567 | — | |||
| 111 | $NFLX | NETFLIX INC | Communication Services | $259K | 0.0% | 3,728 | -10% | |||
| 112 | — | SPDR SERIES TRUST - ST STR USD ETF | — | $258K | 0.0% | 11K | +5% | |||
| 113 | $WPM | Wheaton Precious Metals Corp. | Materials | $253K | 0.0% | 1,889 | — | |||
| 114 | — | DIMENSIONAL ETF TRUST - INTL CORE EQT MK | — | $252K | 0.0% | 6,093 | +0.4% | |||
| 115 | — | ISHARES TR - RUS 1000 VAL ETF | — | $252K | 0.0% | 1,015 | — | |||
| 116 | — | FIRST TR EXCH TRADED FD III - SHRT DUR MNG MUN | — | $247K | 0.0% | 13K | — | |||
| 117 | $UPS | UNITED PARCEL SERVICE INC | Industrials | $233K | 0.0% | 2,498 | — | |||
| 118 | — | SCHWAB STRATEGIC TR - US LRG CAP ETF | — | $232K | 0.0% | 7,717 | — | |||
| 119 | — | SCHWAB STRATEGIC TR - US AGGREGATE B | — | $228K | 0.0% | 10K | -46% | |||
| 120 | — | ISHARES TR - CORE S&P MCP ETF | — | $228K | 0.0% | 3,165 | +12% | |||
| 121 | $PEP | PEPSICO INC | Consumer Staples | $228K | 0.0% | 1,796 | — | |||
| 122 | $COP | CONOCOPHILLIPS | Energy | $227K | 0.0% | 1,815 | New | |||
| 123 | — | ISHARES TR - IBOXX INV CP ETF | — | $223K | 0.0% | 2,182 | New | |||
| 124 | $USB | US BANCORP \DE\ | Financials | $222K | 0.0% | 3,848 | — | |||
| 125 | — | VANGUARD SCOTTSDALE FDS - SHRT TRM CORP BD | — | $220K | 0.0% | 2,843 | +1% | |||
| 126 | — | ISHARES TR - EAFE VALUE ETF | — | $219K | 0.0% | 2,770 | +1% | |||
| 127 | — | ISHARES TR - CORE S&P SCP ETF | — | $215K | 0.0% | 1,581 | +4% | |||
| 128 | $MS | MORGAN STANLEY | Financials | $215K | 0.0% | 1,141 | — | |||
| 129 | $DAL | DELTA AIR LINES, INC. | Industrials | $211K | 0.0% | 2,533 | — | |||
| 130 | $AFL | AFLAC INC | Financials | $211K | 0.0% | 1,887 | New | |||
| 131 | $T | AT&T INC. | Communication Services | $211K | 0.0% | 8,635 | New | |||
| 132 | — | ISHARES TR - S&P 500 GRWT ETF | — | $202K | 0.0% | 1,419 | New | |||
| 133 | $SGC | SUPERIOR GROUP OF COMPANIES, INC. | Consumer Discretionary | $152K | 0.0% | 12K | — | |||
| 134 | $TTRX | Turn Therapeutics Inc. | Healthcare | $144K | 0.0% | 10K | — | |||
| 135 | $MPT | MEDICAL PROPERTIES TRUST INC | Real Estate | $69K | 0.0% | 20K | — | |||
| 136 | $BEAT | HeartBeam, Inc. | Healthcare | $34K | 0.0% | 93K | +27% |
What changed in Q3 2026
Against the previous quarter's 13F: 6 new, 49 added to, 24 trimmed, 3 sold out. Share-count changes; largest moves by dollar size first.
New positions (6)
- AMERICAN CENTY ETF TR - AVANTIS ALL INT$1.4M
first bought this quarter
$COPCONOCOPHILLIPS$227K
first bought this quarter
- ISHARES TR - IBOXX INV CP ETF$223K
first bought this quarter
$AFLAFLAC INC$211K
first bought this quarter
$TAT&T INC.$211K
first bought this quarter
- ISHARES TR - S&P 500 GRWT ETF$202K
first bought this quarter
Added to (49)
- CAPITAL GRP FIXED INCM ETF T - CORE BOND ETF+41%
now $23.6M
- VANGUARD BD INDEX FDS - INTERMED TERM+7%
now $54.4M
- CAPITAL GRP FIXED INCM ETF T - SHOR DUR MUN ETF+90%
now $6.7M
- CAPITAL GRP FIXED INCM ETF T - MUN INM ETF+33%
now $10.6M
- SPDR SERIES TRUST - ST STR TIPS ETF+7%
now $31.9M
- ISHARES TR - NATIONAL MUN ETF+71%
now $4.4M
+43 more in the Excel export
Trimmed (24)
- SPDR SERIES TRUST - ST STR SP600SM C-1%
now $100.8M
- VANGUARD MUN BD FDS - TAX EXEMPT BD-45%
now $1.6M
- DIMENSIONAL ETF TRUST - WORLD EX US CORE-32%
now $2.8M
- ISHARES TR - ULTRA SHORT DUR-13%
now $8.2M
- ISHARES TR - CR 5 10 YR ETF-39%
now $1.8M
- FIRST TR EXCHNG TRADED FD VI - SMITH OPPORT FXD-25%
now $2.2M
+18 more in the Excel export
Holdings by quarter
Every 13F Cannon Financial Strategists, Inc. has filed, 28 earlier quarters. Pick one to see what it held then.
Is it too late to follow Cannon Financial Strategists?
Q3 2026 13F filed with the SEC on Oct 19, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Cannon Financial Strategists's top 20 holdings: 69/100 (our AI quality score, weighted by position size; 18 of the 20 are scored)
Top 10 since filing
+0.5%
Value-weighted move of the 10 largest stock positions
Turnover
1%
Last quarter; 3% over the last 4
Top 10 weight
74%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
81%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q4 2024 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Cannon Financial Strategists, Inc. disclosed 136 positions worth $884.7M in its Form 13F-HR for Q3 2026. During the quarter the fund opened 6 new positions and exited 3. The portfolio is most concentrated in Other (95.4% of disclosed assets). All figures are sourced directly from Cannon Financial Strategists, Inc.’s Form 13F-HR filing with the SEC under CIK 2031123.
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