Welch Financial Planning, LLC
Sector Allocation
- Other72.4%$124.3M
- Financials11.2%$19.2M
- Industrials8.0%$13.8M
- Technology6.4%$10.9M
- Healthcare1.0%$1.8M
- Consumer Staples0.5%$861,183
- Consumer Discretionary0.3%$540,093
- Materials0.2%$313,920
AUM History
13fpro.ai/research/fund/welch-financial-planning-llc-2085141
Conviction and streaks
Diversifying · top 10 = 61.7%From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.
Largest positions — Q2 2026
- SELECT$18.4M
- ISHARES$14.4M
BA
$12.8MIVZ
$10.3M- MANAGED$10.2M
- INVESCO$9.0M
- J$8.8M
- J$8.2M
- CAMBRIA$7.3M
- SPDR$6.5M
AAPL
$5.6MWT
$4.7M- INNOVATOR$3.8M
BRK.B
$3.3M- INNOVATOR$3.0M
- INNOVATOR$2.8M
- AMPLIFY$2.4M
- ISHARES$2.4M
- MATTHEWS$2.3M
ARCC
$2.1M
Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.
13fpro.ai/research/fund/welch-financial-planning-llc-2085141
Welch Financial Planning, LLC 13F holdings — Q2 2026
$171.6M portfolio (+23.4% QoQ) · 71 holdings · Q2 2026 13F · top 10 are 62% of the stock portfolio
- 1
SELECT SECTOR SPDR TR - ST STR TECHN ETF
$18.4M
10.7% of stocks
+5%This quarter—Since filed—HeldAIQuality—Est. buy— - 2
ISHARES TR - CORE DIVID ETF
$14.4M
8.4% of stocks
+1%This quarter—Since filed—HeldAIQuality—Est. buy— $12.8M
7.4% of stocks
-1.0%This quarter-13.7%Since filed3+ qtrsHeld$10.3M
6.0% of stocks
+60%This quarter-5.8%Since filed3+ qtrsHeld- 5
MANAGED PORTFOLIO SER - LEUTHOLD SELECT
$10.2M
6.0% of stocks
+7%This quarter—Since filed—HeldAIQuality—Est. buy— - 6
INVESCO EXCHANGE TRADED FD T - LARG CAP GRO ETF
$9.0M
5.2% of stocks
NewThis quarter—Since filedNew this quarterHeldAIQuality—Est. buy— - 7
J P MORGAN EXCHANGE TRADED F - U S TEC LEA ETF
$8.8M
5.1% of stocks
-11%This quarter—Since filed—HeldAIQuality—Est. buy— - 8
J P MORGAN EXCHANGE TRADED F - ACTIVE GROWTH
$8.2M
4.8% of stocks
-40%This quarter—Since filed—HeldAIQuality—Est. buy— - 9
CAMBRIA ETF TR - EMRG SHAREHLDR
$7.3M
4.3% of stocks
+0.0%This quarter—Since filed—HeldAIQuality—Est. buy— - 10
SPDR INDEX SHS FDS - ST MARKE CAP ETF
$6.5M
3.8% of stocks
+4%This quarter—Since filed—HeldAIQuality—Est. buy—
| # | Company | Value | Weight | This quarter | Since filed | Held | AI quality | Est. buy | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SELECT SECTOR SPDR TR - ST STR TECHN ETF | $18.4M | 10.7% | +5% | — | — | — | — | |
| 2 | ISHARES TR - CORE DIVID ETF | $14.4M | 8.4% | +1% | — | — | — | — | |
| 3 | $12.8M | 7.4% | -1.0% | -13.7% | 3+ qtrs | 61.1#813 | Estimated buy price is Pro: unlock with a free trial | ||
| 4 | $10.3M | 6.0% | +60% | -5.8% | 3+ qtrsAdded 2 qtrs in a row | — | Estimated buy price is Pro: unlock with a free trial | ||
| 5 | MANAGED PORTFOLIO SER - LEUTHOLD SELECT | $10.2M | 6.0% | +7% | — | — | — | — | |
| 6 | INVESCO EXCHANGE TRADED FD T - LARG CAP GRO ETF | $9.0M | 5.2% | New | — | New this quarter | — | — | |
| 7 | J P MORGAN EXCHANGE TRADED F - U S TEC LEA ETF | $8.8M | 5.1% | -11% | — | — | — | — | |
| 8 | J P MORGAN EXCHANGE TRADED F - ACTIVE GROWTH | $8.2M | 4.8% | -40% | — | — | — | — | |
| 9 | CAMBRIA ETF TR - EMRG SHAREHLDR | $7.3M | 4.3% | +0.0% | — | — | — | — | |
| 10 | SPDR INDEX SHS FDS - ST MARKE CAP ETF | $6.5M | 3.8% | +4% | — | — | — | — |
All holdings — Welch Financial Planning, LLC (Q2 2026)
71 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.
| # | Company | Held | Source | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | Apple Inc. | Technology | $5.6M | 3.3% | 19K | +108% | 3+ qtrsAdded 2 qtrs in a row | 75.7 | 13F | |
| 12 | WisdomTree, Inc. | Financials | $4.7M | 2.7% | 121K | -2% | 3+ qtrs | 61.4 | 13F | |
| 13 | — | INNOVATOR ETFS TRUST - GROWT ACCEL ETFetf/fund | — | $3.8M | 2.2% | 94K | +10% | — | — | 13F |
| 14 | BERKSHIRE HATHAWAY INC | Financials | $3.3M | 1.9% | 6,641 | +1% | 3+ qtrs | 73.5 | 13F | |
| 15 | — | INNOVATOR ETFS TRUST - EQUI DU DI JANU | — | $3.0M | 1.8% | 154K | +901% | — | — | 13F |
| 16 | — | INNOVATOR ETFS TRUST - EQUTY DUL DIRCT | — | $2.8M | 1.6% | 139K | +977% | — | — | 13F |
| 17 | — | AMPLIFY ETF TR - CWP ENHANCED DIVetf/fund | — | $2.4M | 1.4% | 53K | -32% | — | — | 13F |
| 18 | — | ISHARES TR - ISHARES SEMICDTRetf/fund | — | $2.4M | 1.4% | 3,784 | +125% | — | — | 13F |
| 19 | — | MATTHEWS ASIA FDS - CHINA ACTIVE ETFetf/fund | — | $2.3M | 1.3% | 79K | -2% | — | — | 13F |
| 20 | ARES CAPITAL CORP | Other | $2.1M | 1.2% | 111K | +165% | 3+ qtrs | AI quality score is Pro: unlock with a free trial | 13F | |
| 21 | — | INNOVATOR ETFS TRUST - EQUITY DUAL DIRC | — | $2.0M | 1.1% | 90K | -45% | — | — | 13F |
| 22 | — | INNOVATOR ETFS TRUST - US EQTY ACCELRTD | — | $1.9M | 1.1% | 54K | +14% | — | — | 13F |
| 23 | — | INNOVATOR ETFS TRUST - EQUITY DUAL DIRT | — | $1.8M | 1.1% | 86K | -31% | — | — | 13F |
| 24 | — | INNOVATOR ETFS TRUST - US EQT ACLRTD 9 | — | $1.7M | 1.0% | 44K | -75% | — | — | 13F |
| 25 | — | AB ACTIVE ETFS INC - ULTRA SHORT INCM | — | $1.6M | 1.0% | 33K | +25% | — | — | 13F |
| 26 | — | CALAMOS ETF TR - NASDAQ AUTOCALLL | — | $1.2M | 0.7% | 45K | New | |||
| 27 | $NVDA | NVIDIA CORP | Technology | $1.1M | 0.7% | 5,545 | +24% | |||
| 28 | $GOOGL | Alphabet Inc. | Technology | $1.1M | 0.6% | 2,996 | +13% | |||
| 29 | $GOOG | Alphabet Inc. | Technology | $1.0M | 0.6% | 2,920 | +4% | |||
| 30 | — | INNOVATOR ETFS TRUST - US EQUITY ACCELE | — | $1.0M | 0.6% | 24K | +13% | |||
| 31 | — | THEMES ETF TR - US SM CAP CASH | — | $948K | 0.6% | 24K | -0.5% | |||
| 32 | — | INNOVATOR ETFS TRUST - US EQTY ACCELRT9 | — | $932K | 0.5% | 26K | -0.7% | |||
| 33 | — | INNOVATOR ETFS TRUST - US EQTY PWR BUF | — | $882K | 0.5% | 18K | -0.9% | |||
| 34 | $BPRE | Bluerock Private Real Estate Fund | Other | $804K | 0.5% | 62K | -13% | |||
| 35 | — | INNOVATOR ETFS TRUST - GROWTH ACCELRTD | — | $766K | 0.5% | 20K | +0.7% | |||
| 36 | $AVGO | Broadcom Inc. | Technology | $764K | 0.5% | 2,022 | +126% | |||
| 37 | — | INNOVATOR ETFS TRUST - EQUI DU DI OCTO | — | $736K | 0.4% | 33K | +2% | |||
| 38 | $MSFT | MICROSOFT CORP | Technology | $699K | 0.4% | 1,875 | -15% | |||
| 39 | — | VANECK ETF TRUST - SEMICONDUCTR ETF | — | $662K | 0.4% | 1,010 | — | |||
| 40 | $BALL | BALL Corp | Industrials | $573K | 0.3% | 9,183 | — | |||
| 41 | $ABBV | AbbVie Inc. | Healthcare | $564K | 0.3% | 2,243 | -4% | |||
| 42 | — | INNOVATOR ETFS TRUST - US EQT ACC 9 BFR | — | $564K | 0.3% | 17K | -0.1% | |||
| 43 | $AMZN | AMAZON COM INC | Consumer Discretionary | $540K | 0.3% | 2,266 | +22% | |||
| 44 | $JNJ | JOHNSON & JOHNSON | Healthcare | $527K | 0.3% | 2,075 | — | |||
| 45 | $JPM | JPMORGAN CHASE & CO | Financials | $455K | 0.3% | 1,389 | +43% | |||
| 46 | — | DOUBLELINE ETF TRUST - MORTGAGE ETF | — | $452K | 0.3% | 9,209 | — | |||
| 47 | $USB | US BANCORP \DE\ | Financials | $444K | 0.3% | 7,352 | — | |||
| 48 | — | INNOVATOR ETFS TRUST - EQUITY DUAL NOV | — | $440K | 0.3% | 22K | -4% | |||
| 49 | — | PACER FDS TR - US CASH COWS 100 | — | $440K | 0.3% | 7,067 | -0.6% | |||
| 50 | $CAT | CATERPILLAR INC | Industrials | $429K | 0.3% | 403 | New | |||
| 51 | $COST | COSTCO WHOLESALE CORP /NEW | Consumer Staples | $398K | 0.2% | 425 | +14% | |||
| 52 | $LLY | ELI LILLY & Co | Healthcare | $375K | 0.2% | 313 | +7% | |||
| 53 | — | INNOVATOR ETFS TRUST - EQUI DUA 15 MARC | — | $366K | 0.2% | 19K | -5% | |||
| 54 | — | J P MORGAN EXCHANGE TRADED F - EQUITY PREMIUM | — | $338K | 0.2% | 5,985 | — | |||
| 55 | — | PRINCIPAL EXCHANGE TRADED FD - PRIN U S SMALL | — | $324K | 0.2% | 4,614 | New | |||
| 56 | $WMS | ADVANCED DRAINAGE SYSTEMS, INC. | Materials | $314K | 0.2% | 2,000 | — | |||
| 57 | — | VANGUARD INDEX FDS - GROWTH ETF | — | $306K | 0.2% | 3,554 | New | |||
| 58 | $INTC | INTEL CORP | Technology | $300K | 0.2% | 2,152 | New | |||
| 59 | — | INNOVATOR ETFS TRUST - US EQTY PWR BUF | — | $298K | 0.2% | 6,415 | -0.3% | |||
| 60 | — | VANGUARD INDEX FDS - TOTAL STK MKT | — | $296K | 0.2% | 799 | New | |||
| 61 | $LRCX | LAM RESEARCH CORP | Technology | $290K | 0.2% | 669 | New | |||
| 62 | $NVS | NOVARTIS AG | Healthcare | $286K | 0.2% | 1,825 | — | |||
| 63 | — | ISHARES TR - CORE S&P500 ETF | — | $263K | 0.1% | 351 | — | |||
| 64 | — | J P MORGAN EXCHANGE TRADED F - NASDAQ EQT PREM | — | $254K | 0.1% | 4,139 | — | |||
| 65 | $PG | PROCTER & GAMBLE Co | Consumer Staples | $254K | 0.1% | 1,734 | -12% | |||
| 66 | — | SCHWAB STRATEGIC TR - US LCAP GR ETF | — | $250K | 0.1% | 7,392 | — | |||
| 67 | — | INNOVATOR ETFS TRUST - NASDAQ 100 MANA | — | $246K | 0.1% | 6,732 | — | |||
| 68 | — | INNOVATOR ETFS TRUST - EQUI DUAL 15 DEC | — | $240K | 0.1% | 12K | -87% | |||
| 69 | — | INNOVATOR ETFS TRUST - GRWT100 PWR BUF | — | $217K | 0.1% | 2,799 | New | |||
| 70 | $WMT | Walmart Inc. | Consumer Staples | $209K | 0.1% | 1,844 | +13% | |||
| 71 | — | SPDR SERIES TRUST - ST STR SP DIV | — | $206K | 0.1% | 1,355 | New |
What changed in Q2 2026
Against the previous quarter's 13F: 10 new, 27 added to, 22 trimmed, 6 sold out. Share-count changes; largest moves by dollar size first.
New positions (10)
- INVESCO EXCHANGE TRADED FD T - LARG CAP GRO ETF$9.0M
first bought this quarter
- CALAMOS ETF TR - NASDAQ AUTOCALLL$1.2M
first bought this quarter
$CATCATERPILLAR INC$429K
first bought this quarter
- PRINCIPAL EXCHANGE TRADED FD - PRIN U S SMALL$324K
first bought this quarter
- VANGUARD INDEX FDS - GROWTH ETF$306K
first bought this quarter
$INTCINTEL CORP$300K
first bought this quarter
+4 more in the Excel export
Added to (27)
now $10.3M · held 3+ qtrs, 2 adds in a row
now $5.6M · held 3+ qtrs, 2 adds in a row
- INNOVATOR ETFS TRUST - EQUI DU DI JANU+901%
now $3.0M
- INNOVATOR ETFS TRUST - EQUTY DUL DIRCT+977%
now $2.8M
- ISHARES TR - ISHARES SEMICDTR+125%
now $2.4M
now $2.1M · held 3+ qtrs
+21 more in the Excel export
Trimmed (22)
- J P MORGAN EXCHANGE TRADED F - ACTIVE GROWTH-40%
now $8.2M
- INNOVATOR ETFS TRUST - US EQT ACLRTD 9-75%
now $1.7M
- INNOVATOR ETFS TRUST - EQUI DUAL 15 DEC-87%
now $240K
- INNOVATOR ETFS TRUST - EQUITY DUAL DIRC-45%
now $2.0M
- AMPLIFY ETF TR - CWP ENHANCED DIV-32%
now $2.4M
- J P MORGAN EXCHANGE TRADED F - U S TEC LEA ETF-11%
now $8.8M
+16 more in the Excel export
Sold out (6)
- THEMES ETF TRwas $734K
- INNOVATOR ETFS TRUSTwas $391K
- INNOVATOR ETFS TRUSTwas $383K
- MATTHEWS ASIA FDSwas $267K
$XOM.R34088EXXON MOBIL CORPwas $212K
held 1 qtr
$APIAgora, Inc.was $39K
Holdings by quarter
Every 13F Welch Financial Planning, LLC has filed, 2 earlier quarters. Pick one to see what it held then.
Is it too late to follow Welch Financial Planning?
Q2 2026 13F filed with the SEC on Jul 15, 2026. Prices are closing prices as of Oct 26, 2026.
Average quality of Welch Financial Planning's top 20 holdings: 67/100 (our AI quality score, weighted by position size; 18 of the 20 are scored)
Top 10 since filing
-5.6%
Value-weighted move of the 10 largest stock positions
Turnover
13%
Last quarter
Top 10 weight
62%
Share of the stock portfolio in its 10 largest positions
Held 4+ quarters
0%
Share of portfolio value in positions held a year or more
Highest-quality names it owns(among its 100 largest positions)
The 8 highest-scoring companies in this portfolio are a Pro feature.
How these are measured
- Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
- Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
- Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q4 2025 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
- Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
- Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.
Portfolio Overview
Welch Financial Planning, LLC disclosed 71 positions worth $171.6M in its Form 13F-HR for Q2 2026. During the quarter the fund opened 10 new positions and exited 6. The portfolio is most concentrated in Other (72.4% of disclosed assets). All figures are sourced directly from Welch Financial Planning, LLC’s Form 13F-HR filing with the SEC under CIK 2085141.
Funds like this
managers whose biggest positions overlap Welch Financial Planning'sBrowse Top Institutional Investors
13F Pro tracks 8,700+ institutional investors filing 13F reports with the SEC.
to search all 8,700+ institutional filers.
AI-Powered Hedge Fund Analysis: Welch Financial Planning, LLC
13F Pro is an AI hedge fund tracker and stock research platform. For Welch Financial Planning, LLC (SEC CIK: 2085141), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.
Every holding in Welch Financial Planning, LLC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.