What does Frankly Finances, LLC hold?

Frankly Finances, LLC's largest disclosed positions on the most recent Form 13F-HR filing on SEC EDGAR include META. Full top-holdings list, quarter-over-quarter position changes, and sector allocation breakdown are available at https://13fpro.ai/research/fund/2096338.

What is Frankly Finances, LLC's AUM?

Frankly Finances, LLC reported approximately $126.5M in 13F-reportable AUM as of 2026-06-30. This figure reflects long US-listed positions disclosed on Form 13F-HR and excludes non-13F-reportable holdings (cash, short positions, certain derivatives, and non-US securities). Separately, the firm reported $204.2M in total regulatory AUM (RAUM) on its most recent Form ADV filing.

Where does 13F Pro source Frankly Finances, LLC's holdings?

All Frankly Finances, LLC holdings data comes directly from SEC EDGAR Form 13F-HR filings under CIK 2096338. Data refreshes automatically each quarter as new 13F filings are submitted (typically within 45 days of quarter-end). 13F Pro applies no third-party rewrites or estimates.

How often is Frankly Finances, LLC's 13F data updated on 13F Pro?

Frankly Finances, LLC's holdings update on 13F Pro within hours of each new Form 13F-HR filing on SEC EDGAR. Quarterly position changes, accumulation/distribution flags, and sector allocation are recalculated on each refresh.

Frankly Finances, LLC

Institutional InvestorSimilar funds →SEC EDGAR: CIK 2096338

Institutional-grade research for retail investors

Sector Allocation

Other86.6%$109.6M
Technology11.6%$14.7M
Financials1.2%$1.5M
Industrials0.3%$355,445
Energy0.3%$321,863
Communication Services0.0%$42,755
Utilities0.0%$27,362

AUM History

13fpro.ai/research/fund/frankly-finances-llc-2096338

Conviction and streaks

Diversifying · top 10 = 63.2%

From the fund's last 12 quarters of 13F filings: positions held longest at size, and names it added to or trimmed several quarters running.

$METAAccumulating+9% shares · 2 quarters running

$Accumulating+14% shares · 2 quarters running

$Accumulating+8% shares · 2 quarters running

$Accumulating+14% shares · 2 quarters running

$Accumulating+6% shares · 2 quarters running

$Trimming-5% shares · 2 quarters running

$Trimming-1% shares · 2 quarters running

$Trimming-8% shares · 2 quarters running

Largest positions — Q2 2026

DIMENSIONAL
$14.8M
META
$14.0M
VANGUARD
$13.0M
DIMENSIONAL
$6.1M
AVANTIS
$5.9M
AVANTIS
$5.8M
DIMENSIONAL
$5.7M
DIMENSIONAL
$5.5M
DIMENSIONAL
$5.0M
AVANTIS
$4.2M
VANGUARD
$4.1M
VANGUARD
$4.0M
AVANTIS
$3.8M
VANGUARD
$2.7M
AVANTIS
$2.6M
VANGUARD
$2.4M
AVANTIS
$2.2M
VANGUARD
$2.0M
VANGUARD
$1.9M
AVANTIS
$1.9M

Top 20 stock positions. Options are left out: 13F reports them at the underlying's value.

13fpro.ai/research/fund/frankly-finances-llc-2096338

Frankly Finances, LLC 13F holdings — Q2 2026

$126.5M portfolio (+14.5% QoQ) · 90 holdings · Q2 2026 13F · top 10 are 63% of the stock portfolio

1
DIMENSIONAL US - MARKETWIDE VALUE ETF
$14.8M
11.7% of stocks
No changeThis quarter—Since filed—Held
AIQuality—Est. buy—
2
Meta Platforms, Inc.
$META
$14.0M
11.1% of stocks
+5%This quarter-9.0%Since filed3+ qtrsHeld
AIQuality78.0#57Est. buyEstimated buy price is Pro: unlock with a free trialAdded 2 qtrs in a row
3
VANGUARD - INTERMEDIATE-TERM BOND
$13.0M
10.2% of stocks
+8%This quarter—Since filed—Held
AIQuality—Est. buy—
4
DIMENSIONAL U.S. SMALL - CAP ETF
$6.1M
4.8% of stocks
No changeThis quarter—Since filed—Held
AIQuality—Est. buy—
5
AVANTIS EMERGING MARKETS - EQUITY ETF
$5.9M
4.7% of stocks
+7%This quarter—Since filed—Held
AIQuality—Est. buy—
6
AVANTIS ALL EQUITY - MARKETS ETF
$5.8M
4.6% of stocks
+11%This quarter—Since filed—Held
AIQuality—Est. buy—
7
DIMENSIONAL - INTERNATIONAL VALUE ETF
$5.7M
4.5% of stocks
No changeThis quarter—Since filed—Held
AIQuality—Est. buy—
8
DIMENSIONAL U.S. EQUITY - MARKET ETF
$5.5M
4.4% of stocks
No changeThis quarter—Since filed—Held
AIQuality—Est. buy—
9
DIMENSIONAL U.S. - TARGETED VALUE ETF
$5.0M
4.0% of stocks
No changeThis quarter—Since filed—Held
AIQuality—Est. buy—
10
AVANTIS INTERNATIONAL - LARGE CAP VALUE ETF
$4.2M
3.3% of stocks
+3%This quarter—Since filed—Held
AIQuality—Est. buy—

#	Company	Value	Weight	This quarter	Since filed	Held	AI quality	Est. buy
1	DIMENSIONAL US - MARKETWIDE VALUE ETF	$14.8M	11.7%	No change	—	—	—	—
2	Meta Platforms, Inc.$META	$14.0M	11.1%	+5%	-9.0%	3+ qtrsAdded 2 qtrs in a row	78.0#57	Estimated buy price is Pro: unlock with a free trial
3	VANGUARD - INTERMEDIATE-TERM BOND	$13.0M	10.2%	+8%	—	—	—	—
4	DIMENSIONAL U.S. SMALL - CAP ETF	$6.1M	4.8%	No change	—	—	—	—
5	AVANTIS EMERGING MARKETS - EQUITY ETF	$5.9M	4.7%	+7%	—	—	—	—
6	AVANTIS ALL EQUITY - MARKETS ETF	$5.8M	4.6%	+11%	—	—	—	—
7	DIMENSIONAL - INTERNATIONAL VALUE ETF	$5.7M	4.5%	No change	—	—	—	—
8	DIMENSIONAL U.S. EQUITY - MARKET ETF	$5.5M	4.4%	No change	—	—	—	—
9	DIMENSIONAL U.S. - TARGETED VALUE ETF	$5.0M	4.0%	No change	—	—	—	—
10	AVANTIS INTERNATIONAL - LARGE CAP VALUE ETF	$4.2M	3.3%	+3%	—	—	—	—

All holdings — Frankly Finances, LLC (Q2 2026)

Sort

90 disclosed positions from the Form 13F-HR on SEC EDGAR, with quarter-over-quarter share changes. Largest by value first; the ten above are not repeated.

#		Company						Held		Source
11	—	VANGUARD FTSE DEVELOPED - MARKETS INDEX FUND ETFetf/fund	—	$4.1M	3.2%	58K	+2%	—	—	13F
12	—	VANGUARD TOTAL STOCK - MARKET INDEX FUND ETFetf/fund	—	$4.0M	3.1%	11K	+0.2%	—	—	13F
13	—	AVANTIS US LARGE CAP - VALUE ETFetf/fund	—	$3.8M	3.0%	42K	-1%	—	—	13F
14	—	VANGUARD REAL ESTATE - INDEX FUND ETF SHARESetf/fund	—	$2.7M	2.2%	29K	+14%	—	—	13F
15	—	AVANTIS INTERNATIONAL - SMALL CAP VALUE ETFetf/fund	—	$2.6M	2.1%	26K	-0.1%	—	—	13F
16	—	VANGUARD SHORT-TERM - TAX-EXEMPT BOND ETFnote	—	$2.4M	1.9%	23K	+9%	—	—	13F
17	—	AVANTIS US EQUITY ETF - ETFetf/fund	—	$2.2M	1.7%	17K	+24%	—	—	13F
18	—	VANGUARD FTSE ALL-WORLD - EX-US INDEX FUND ETFetf/fund	—	$2.0M	1.6%	23K	+0.7%	—	—	13F
19	—	VANGUARD - INTERMEDIATE-TERMetf/fund	—	$1.9M	1.5%	19K	+30%	—	—	13F
20	—	AVANTIS US SMALL CAP - VALUE ETFetf/fund	—	$1.9M	1.5%	15K	+1%	—	—	13F
21	—	ALPHA ARCHITECT US - EQUITY ETFetf/fund	—	$1.9M	1.5%	31K	—	—	—	13F
22	—	DIMENSIONAL - INTERNATIONAL SMALL CAP	—	$1.9M	1.5%	53K	+8%	—	—	13F
23	—	AVANTIS US SMALL CAP - EQUITY ETFetf/fund	—	$1.4M	1.1%	19K	-4%	—	—	13F
24	—	DIMENSIONAL WORLD EX - U.S. CORE EQUITY 2 ETFetf/fund	—	$1.3M	1.0%	35K	+65%	—	—	13F
25	—	AVANTIS INTERNATIONAL - EQUITY ETFetf/fund	—	$1.3M	1.0%	15K	+53%	—	—	13F
26	$IAU	ISHARES GOLD TRUST	Financials	$1.2M	0.9%	16K	—
27	—	ISHARES S&P SMALL-CAP - 600 VALUE ETF	—	$805K	0.6%	5,889	—
28	—	DIMENSIONAL US REAL - ESTATE ETF	—	$800K	0.6%	31K	+25%
29	—	ISHARES U.S. TECHNOLOGY - ETF	—	$494K	0.4%	1,960	—
30	—	SCHWAB FUNDAMENTAL - INTERNATIONAL EQUITY ETF	—	$486K	0.4%	9,214	—
31	—	IMGP DBI MANAGED FUTURES - STRATEGY ETF	—	$473K	0.4%	15K	+102%
32	—	DIMENSIONAL - INTERNATIONAL SMALL CAP	—	$463K	0.4%	12K	—
33	—	ISHARES MSCI USA QUALITY - FACTOR ETF	—	$452K	0.4%	2,062	—
34	—	DIMENSIONAL US SMALL CAP - VALUE ETF	—	$423K	0.3%	11K	—
35	—	DIMENSIONAL EMERGING - CORE EQUITY MARKET ETF	—	$411K	0.3%	10K	-15%
36	$SPY	SPDR S&P 500 ETF TRUST	—	$407K	0.3%	545	—
37	$AAPL	Apple Inc.	Technology	$383K	0.3%	1,323	—
38	$DOV	DOVER Corp	Industrials	$318K	0.3%	2,026	+0.5%
39	—	ISHARES ESG AWARE MSCI - USA ETF	—	$302K	0.2%	1,848	New
40	—	DIMENSIONAL EMERGING - MARKETS CORE EQUITY 2	—	$243K	0.2%	5,980	-5%
41	—	AVANTIS ALL - INTERNATIONAL MARKETS	—	$226K	0.2%	2,742	—
42	—	SCHWAB U.S. BROAD MARKET - ETF	—	$223K	0.2%	7,686	—
43	—	ISHARES ESG AWARE MSCI - EAFE ETF	—	$219K	0.2%	2,130	New
44	—	DIMENSIONAL U.S. CORE - EQUITY 2 ETF	—	$198K	0.2%	4,460	—
45	—	DIMENSIONAL WORLD EQUITY - ETF	—	$192K	0.1%	2,325	+1%
46	$PAA	PLAINS ALL AMERICAN PIPELINE LP	Energy	$165K	0.1%	7,400	—
47	—	ISHARES 1-3 YEAR - TREASURY BOND ETF	—	$158K	0.1%	1,920	New
48	—	VANGUARD S&P 500 ETF - INDEX FUND ETF SHARES	—	$151K	0.1%	220	—
49	$ET	Energy Transfer LP	Energy	$150K	0.1%	7,850	—
50	—	VANGUARD ESG U.S. STOCK - ETF	—	$128K	0.1%	968	New
51	—	ISHARES S&P 500 GROWTH - ETF	—	$125K	0.1%	912	—
52	$WT	WisdomTree, Inc.	Financials	$124K	0.1%	1,290	—
53	—	VANGUARD TOTAL - INTERNATIONAL STOCK	—	$115K	0.1%	1,350	—
54	—	ISHARES CORE S&P - SMALL-CAP ETF	—	$102K	0.1%	690	—
55	—	NUVEEN ESG LARGE-CAP - GROWTH ETF	—	$88K	0.1%	748	New
56	$MUFG	MITSUBISHI UFJ FINANCIAL GROUP INC	Financials	$87K	0.1%	1,593	New
57	—	SCHWAB U.S. SMALL-CAP - ETF	—	$78K	0.1%	2,168	—
58	—	VANGUARD ULTRA-SHORT - BOND ETF SHARES	—	$76K	0.1%	1,517	-3%
59	—	STATE STREET SPDR - PORTFOLIO S&P 500 ETF	—	$74K	0.1%	842	New
60	—	ISHARES RUSSELL 2000 - ETF	—	$73K	0.1%	242	—
61	—	SCHWAB U.S. MID-CAP ETF - ETF	—	$70K	0.1%	1,890	—
62	$GOOGL	Alphabet Inc.	Technology	$64K	0.1%	180	New
63	$NVDA	NVIDIA CORP	Technology	$60K	0.1%	300	New
64	$META	Meta Platforms, Inc.	Technology	$56K	0.0%	100	New
65	—	TCW TRANSFORM 500 ETF - FACTOR ETF	—	$48K	0.0%	549	New
66	$HPE	Hewlett Packard Enterprise Co	Technology	$45K	0.0%	1,000	New
67	—	ISHARES ESG AWARE MSCI - USA SMALL-CAP ETF	—	$39K	0.0%	701	New
68	$DAL	DELTA AIR LINES, INC.	Industrials	$37K	0.0%	400	New
69	$T	AT&T INC.	Communication Services	$37K	0.0%	1,800	New
70	$MSFT	MICROSOFT CORP	Technology	$35K	0.0%	95	New
71	$BAC	BANK OF AMERICA CORP /DE/	Financials	$28K	0.0%	500	New
72	$AEP	AMERICAN ELECTRIC POWER CO INC	Utilities	$27K	0.0%	200	New
73	—	ISHARES MSCI USA MIN VOL - FACTOR ETF	—	$25K	0.0%	262	—
74	—	VANGUARD FTSE EMERGING - MARKETS INDEX FUND ETF	—	$25K	0.0%	411	New
75	$CSCO	CISCO SYSTEMS, INC.	Technology	$23K	0.0%	200	New
76	$WT	WisdomTree, Inc.	Financials	$20K	0.0%	362	—
77	—	ISHARES GLOBAL - FINANCIALS ETF	—	$19K	0.0%	150	—
78	$QCOM	QUALCOMM INC/DE	Technology	$18K	0.0%	100	—
79	—	VANGUARD VALUE INDEX - FUND ETF SHARES	—	$18K	0.0%	84	New
80	$BRK.B	BERKSHIRE HATHAWAY INC	Financials	$14K	0.0%	27	New
81	—	SCHWAB U.S. LARGE-CAP - ETF	—	$11K	0.0%	361	New
82	—	VANGUARD SMALL-CAP VALUE - INDEX FUND ETF SHARES	—	$9K	0.0%	36	New
83	—	VANGUARD MID-CAP VALUE - INDEX FUND ETF SHARES	—	$8K	0.0%	42	New
84	$SM	SM Energy Co	Energy	$7K	0.0%	270	New
85	—	STATE STREET SPDR - PORTFOLIO S&P 600 SMALL	—	$5K	0.0%	84	New
86	—	STATE STREET SPDR - PORTFOLIO S&P 400 MID	—	$5K	0.0%	68	New
87	$NFLX	NETFLIX INC	Communication Services	$4K	0.0%	50	—
88	$DIS	Walt Disney Co	Communication Services	$2K	0.0%	20	—
89	—	VANGUARD SMALL-CAP INDEX - FUND ETF SHARES	—	$2K	0.0%	5	New
90	—	TRACK DATA CORP - COM	—	$0	0.0%	1	—

What changed in Q2 2026

Against the previous quarter's 13F: 28 new, 20 added to, 6 trimmed, 2 sold out. Share-count changes; largest moves by dollar size first.

New positions (28)

ISHARES ESG AWARE MSCI - USA ETF$302K
first bought this quarter
ISHARES ESG AWARE MSCI - EAFE ETF$219K
first bought this quarter
ISHARES 1-3 YEAR - TREASURY BOND ETF$158K
first bought this quarter
VANGUARD ESG U.S. STOCK - ETF$128K
first bought this quarter
NUVEEN ESG LARGE-CAP - GROWTH ETF$88K
first bought this quarter
$MUFGMITSUBISHI UFJ FINANCIAL GROUP INC$87K
first bought this quarter

+22 more in the Excel export

Added to (20)

VANGUARD - INTERMEDIATE-TERM BOND+8%
now $13.0M
$METAMeta Platforms, Inc.+5%
now $14.0M · held 3+ qtrs, 2 adds in a row
AVANTIS ALL EQUITY - MARKETS ETF+11%
now $5.8M
DIMENSIONAL WORLD EX - U.S. CORE EQUITY 2 ETF+65%
now $1.3M
VANGUARD - INTERMEDIATE-TERM+30%
now $1.9M
AVANTIS INTERNATIONAL - EQUITY ETF+53%
now $1.3M

+14 more in the Excel export

Trimmed (6)

DIMENSIONAL EMERGING - CORE EQUITY MARKET ETF-15%
now $411K
AVANTIS US LARGE CAP - VALUE ETF-1%
now $3.8M
AVANTIS US SMALL CAP - EQUITY ETF-4%
now $1.4M
DIMENSIONAL EMERGING - MARKETS CORE EQUITY 2-5%
now $243K
AVANTIS INTERNATIONAL - SMALL CAP VALUE ETF-0.1%
now $2.6M
VANGUARD ULTRA-SHORT - BOND ETF SHARES-3%
now $76K

Sold out (2)

VANGUARD INTER-TERMwas $167K
JPMORGAN ULTRA-SHORTwas $72K

Firm AUM (Form ADV): $204.2M as of 2025-12-31 · SEC IAPD

Holdings by quarter

Every 13F Frankly Finances, LLC has filed, 2 earlier quarters. Pick one to see what it held then.

Email me the moment this fund files its next 13FPro

Is it too late to follow Frankly Finances?

Q2 2026 13F filed with the SEC on Jul 15, 2026. Prices are closing prices as of Oct 27, 2026.

Average quality of Frankly Finances's top 20 holdings: 77/100 (our AI quality score, weighted by position size; 17 of the 20 are scored)

Top 10 since filing

-7.2%

Value-weighted move of the 10 largest stock positions

Turnover

Last quarter

Top 10 weight

63%

Share of the stock portfolio in its 10 largest positions

Held 4+ quarters

Share of portfolio value in positions held a year or more

Highest-quality names it owns(among its 100 largest positions)

The 8 highest-scoring companies in this portfolio are a Pro feature.

How these are measured

Moves since the quarter-end and since the filing date use our own daily closing prices, from the close on (or just before) each date to the latest close.
Turnover is the lesser of shares bought or sold in a quarter, valued at the quarter-end prices in the 13F, divided by the average of the two quarters' stock portfolio values.
Quarters held and add/trim streaks count back only through quarters whose filed holdings add up to the filing's own cover-page total (back to Q4 2025 for this fund). A change counts as an add or a trim when the split-adjusted share count moves by more than 1%.
Estimate, not the fund's reported cost. For each quarter in the current holding period in which the fund's share count rose (split-adjusted), we take that quarter's average daily close and weight it by the shares added; sales do not change an average cost. Quarters where the stock's price history and the 13F's own implied price disagree by more than 2x are left out.
Put and call option rows report the value of the underlying shares, not a position the fund paid for, so they are left out of all of the above.

Portfolio Overview

Frankly Finances, LLC disclosed 90 positions worth $126.5M in its Form 13F-HR for Q2 2026, followed by $META. During the quarter the fund opened 28 new positions and exited 2. The portfolio is most concentrated in Other (86.6% of disclosed assets). All figures are sourced directly from Frankly Finances, LLC’s Form 13F-HR filing with the SEC under CIK 2096338.

Funds like this

managers whose biggest positions overlap Frankly Finances's

TWIN FOCUS CAPITAL PARTNERS, LLC$982.72M 13F book · 3 shared top holdingsIAUDOVMUFG Sharkey, Howes & Javer$830.37M 13F book · 3 shared top holdingsIAUDOVMUFG Permanens Capital L.P.$972.37M 13F book · 3 shared top holdingsIAUDOVMUFG Ackerman Capital Advisors, LLC$496.59M 13F book · 3 shared top holdingsIAUDOVET NOTTINGHAM ADVISORS, INC.$837.57M 13F book · 3 shared top holdingsIAUMUFGT Three Bridge Wealth Advisors, LLC$399.35M 13F book · 3 shared top holdingsIAUDOVDIS

Browse Top Institutional Investors

13F Pro tracks 8,700+ institutional investors filing 13F reports with the SEC.

Berkshire Hathaway Bridgewater Associates Citadel Advisors Renaissance Technologies Two Sigma Investments DE Shaw & Co Millennium Management AQR Capital Management Point72 Asset Management Tiger Global Management Vanguard Group BlackRock

to search all 8,700+ institutional filers.

AI-Powered Hedge Fund Analysis: Frankly Finances, LLC

13F Pro is an AI hedge fund tracker and stock research platform. For Frankly Finances, LLC (SEC CIK: 2096338), the platform ingests every quarterly Form 13F filing and applies AI-powered analysis on top — 10 specialized AI analysts (value, growth, momentum, macro, activist, and more) debate the fund's top positions and publish AI-generated analysis with cited SEC sources.

Every holding in Frankly Finances, LLC's portfolio is scored on an AI quality ranking built from its SEC filings (ROIC, FCF margin, revenue growth, institutional flow, earnings quality, shareholder dilution, and more). Track accumulation and distribution quarter over quarter, identify conviction positions, and see AI stock analysis for each position — alongside 8,700+ other institutional filers and 2,800+ AI-ranked companies.